Transitioning from Amazon Glacier to Google Cloud - Build What's Next

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Transitioning from Amazon Glacier to Google Cloud

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Cloud IoT Core Helps Businesses Leverage their IoT Data to Build a Competitive Edge

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IoT devices produce tons of data that require an efficient, scalable and affordable way to analyze the information. IoT Core is a fully managed service for managing IoT devices that can bring a competitive edge for businesses. Learn how!

The ability to gain real-time insights from IoT data can redefine competitiveness for businesses. Intelligence allows connected devices and assets to interact efficiently with applications and with human beings in an intuitive and non-disruptive way. After your IoT project is up and running, many devices will be producing lots of data. You need an efficient, scalable, affordable way to both manage those devices and handle all that information. 

IoT Core is a fully managed service for managing IoT devices. It supports registration, authentication, and authorization inside the Google Cloud resource hierarchy as well as device metadata stored in the cloud, and the ability to send device configuration from other GCP or third-party services to devices. 

Main components

The main components of Cloud IoT Core are the device manager and the protocol bridges:

  • The device manager  registers devices with the service, so you can then monitor and configure them. It provides:
    • Device identity management 
    • Support for configuring, updating, and controlling individual devices
    • Role-level access control
    • Console and APIs for device deployment and monitoring
  • Two protocol bridges (MQTT and HTTP) can be used by devices to connect to Google Cloud Platform for:
    • Bi-directional messaging
    • Automatic load balancing
    • Global data access with Pub/Sub

How does Cloud IoT Core work?

Device telemetry data is forwarded to a Cloud Pub/Sub topic, which can then be used to trigger Cloud Functions as well as other third-party apps to consume the data. You can also perform streaming analysis with Dataflow or custom analysis with your own subscribers.

Cloud IoT Core supports direct device connections as well as gateway-based architectures. In both cases the real time state of the device and the operational data is ingested into Cloud IoT Core and the key and certificates at the edge are also managed by Cloud IoT Core. From Pub/Sub the raw input is fed into Dataflow for transformation, and the cleaned output is populated in Cloud Bigtable for real-time monitoring or BigQuery for warehousing and machine learning. From BigQuery the data can be used for visualization in Looker or Data Studio and it can be used in Vertex AI for creating machine learning models. The models created can be deployed at the edge using Edge Manager (in experimental phase). Device configuration updates or device commands can be triggered by Cloud Functions or Dataflow to Cloud IoT Core, which then updates the device.  

Design principles of Cloud IoT Core

As a managed service to securely connect, manage, and ingest data from global device fleets, Cloud IoT COre is designed to be:

  • Flexible, providing easy provisioning of device identities and enabling devices to access most of Google Cloud
  • IThe industry leader in IoT scalability and performance
  •  Interoperable, with supports for the most common industry-standard IoT protocols

Use cases

IoT use cases range across numerous industries. Some typical examples include:

  • Asset tracking, visual inspection, and quality control in retail, automotive, industrial, supply chain and logistics
  • Remote monitoring and predictive maintenance in oil & gas, utilities, manufacturing, and transportation
  • Connected homes and consumer technologies.
  • Vision intelligence in retail, security, manufacturing, and industrial sectors
  • Smart living in commercial, residential, and smart spaces 
  • Smart factories with predictive maintenance and real-time plant floor analytics

 For a more in-depth look into Cloud IoT Core check out the documentation.  

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For more #GCPSketchnote, follow the GitHub repo. For similar cloud content follow me on Twitter @pvergadia and keep an eye out on thecloudgirl.dev.

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Case Study

Twitter Charts #HybridCloud Journey With Google Cloud

Social media giant Twitter needs no introduction. The 24/7 live platform, which crunches massive volumes of data every second, was using its data centers for a lot of its infrastructure and used the cloud for some of what it does.

However, it needed ever more storage and compute resources and looked at the cloud. The task involved transferring an estimated 300-400 petabytes of data to the cloud.

So, Twitter embarked on a rigorous evaluation process to determine if that was even possible. It did in-depth analysis with many engineers over many months. Finally, the company went to Google and it became obvious that this was a high-performance, high-quality cloud. When Twitter aggregated the network differences, the savings from having more flexible resources, the resulting difference was dramatic.

As a result, Twitter was impressed with Google Cloud’s performance, the flexibility it offered in scaling both storage and compute independently, and the suite of products that Google provided.

See how this move enabled Twitter to separate compute and storage needs and merge enthusiastically into a hybrid cloud strategy for the future.

Case Study

Google Cloud and Univision Partnership to Up the Ante in UX for Spanish-speaking Audience

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Consumption of content from streaming platforms grew exponentially in the last year, driving entertainment and media platforms to make meaningful usage of audience data for personalization, better UX and enhanced viewing experience. Spanish-language content and media company, Univision leveraged Google Cloud's AI, ML and data analytics tools to unveil useful insights that enhance engagement of it's global, Spanish-speaking audience.

The past year has given everyone lots to think about—about our priorities as people and as businesses. As the world retreated behind closed doors, we saw how shared interests and experiences can bring us together. As the world grappled with a common enemy, we witnessed just how differently individuals, communities and indeed entire countries can experience a situation. And as we faced seemingly unending obstacles to making it through the pandemic, we saw how making smart decisions based on data can drive meaningful solutions—fast.

That’s why we here at Google Cloud are so proud to partner Univision, the country’s leading Spanish-language content and media company. By partnering with Google Cloud, Univision will be able to accelerate growth across its portfolio of properties, deliver an enhanced user experience for Spanish-speaking audiences and provide the enterprise solutions needed to create the Spanish-language media company of the future.

According to Instituto Cervantes, there are over 580 million Spanish language speakers worldwide. Those viewers, like people everywhere, are avid consumers of streaming content. In Q4 of 2020 alone, viewing time for that content increased by 44%1, and in 2020, from 50%2 more sources. With that surge in demand, Univision needed a cloud provider whose infrastructure could reach Hispanic viewers around the world. With two-plus decades spent building out its network and data centers, as well as global content-delivery capabilities, Google Cloud has the infrastructure Univision needs to reach viewers across the Spanish-speaking world.

At the same time, with such a diverse audience for their content, Univision needs to target that content to viewers’ specific preferences. By applying Google Cloud’s artificial intelligence (AI) and machine learning (ML) technology across its content, Univision intends to personalize content based on shows users have previously watched, enhancing their engagement and viewing experience. 

And as Univision transforms the user experience, it can use Google Cloud’s data and analytics suite to garner deeper insights into its audience and forge stronger relationships with them on an individual basis. With Looker and BigQuery, Univision employees will have access to real-time data to help them make business decisions about programming.

Univision will also migrate video distribution and production operations to Google Cloud, where we’ll help them streamline media workflows and develop innovative new capabilities. Meanwhile, Google Cloud’s tight business and technical integration with other Google services will help ensure Univision reaches viewers on the device of their choice, wherever they are in the world. For example, in the coming years, Univision will expand its global YouTube partnership and will integrate with entertainment features on Google Search that help people better discover TV shows and movies. The company will also use Google Ad Manager for global ad decisioning and Google’s Dynamic Ad Insertion for PrendeTV and future video-on-demand offerings. Finally, Univision will distribute its content and services on Google Play across Android phones and tablets, as well as Google TV and other Android TV OS devices.

We’re thrilled to partner with Univision to help them reach the Spanish-speaking world with their content. With our cloud portfolio, we can help them reach individual viewers around the world, with personalized content that they can consume however they see fit. Best of all, together, we can help them achieve this vision fast, leveraging established cloud, content delivery, and data analytics technologies. You can learn more about the partnership here.

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App Modernization Made Easy: A Handy Guide for Technology Leaders

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Organizations need to modernize their applications for a variety of reasons including the need to reduce cost and complexity, increase organizational agility, lower the barrier to innovation, and building new features.

However, lifting critical business technologies off legacy implementations and refactoring them to take advantage of modern technologies and services is a process that takes time and can’t be achieved overnight.

At the same time, as competitors adopt new technologies to streamline processes and attract customers, CIOs are under increased pressure to ensure that their organizations remain competitive by enabling their IT to develop and iterate faster than their competition.

Hence, IT leaders and their teams need to come up with the right game plan, the right foundation, and the right tools for their application modernization journey. They need to create a plan, iterate on it, and keep moving forward.

Download this whitepaper to learn how you can easily modernize your applications for the cloud.

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Google and Fervo Agreement to Shape-up Plans for 24/7 Carbon-free Energy by 2030

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Google and Fervo, a clean-energy startup, recently signed their corporate agreement to build a next-generation geothermal power project that will power an “always-on” carbon-free resource to bring down the dependency on fossil fuels. Learn more.

When Google announced our plan to go beyond purchasing renewable power for 100% of our energy usage and operate on 24/7 carbon-free energy by 2030, we noted that achieving this goal will require new transaction structuresadvancements in clean energy policy, and innovative new technologies. Today, we’re pleased to announce that one of these new technologies—a first-of-its-kind, next-generation geothermal project—will soon begin adding carbon-free energy to the electric grid that serves our data centers and infrastructure throughout Nevada, including our Cloud region in Las Vegas.  

Google and clean-energy startup Fervo have just signed the world’s first corporate agreement to develop a next-generation geothermal power project, which will provide an “always-on” carbon-free resource that can reduce our hourly reliance on fossil fuels. In 2022, Fervo will begin adding “firm” geothermal energy to the state’s electric grid system, where Google’s commitments already include one of the world’s largest corporate solar-plus-storage power purchase agreements. 

Importantly, this collaboration also sets the stage for next-generation geothermal to play a role as a firm and flexible carbon-free energy source that can increasingly replace carbon-emitting fossil fuels—especially when aided by policies that expand and improve electricity markets; incentivize deployment of innovative technologies; and increase investments in clean energy research, development, and demonstration (RD&D). 

Next-generation geothermal technology

Traditional geothermal already provides carbon-free baseload energy to a number of power grids. But because of cost and location constraints, it accounts for a very small percentage of global clean energy production. 

That’s one reason this new approach is so exciting; by using advanced drilling, fiber-optic sensing, and analytics techniques, next-generation geothermal can unlock an entirely new class of resource. And the US Department of Energy has found that with advancements in policy, technology, and procurement, geothermal energy could provide up to 120 GW of firm, flexible generation capacity in the US by 2050. 

As part of our agreement, Google is partnering with Fervo to develop AI and machine learning that could boost the productivity of next-generation geothermal and make it more effective at responding to demand, while also filling in the gaps left by variable renewable energy sources. Although this project is still in the early stages, it shows promise.

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Using fiber-optic cables inside wells, Fervo can gather real-time data on flow, temperature, and performance of the geothermal resource. This data allows Fervo to identify precisely where the best resources exist, making it possible to control flow at various depths. Coupled with the AI and machine learning development outlined above, these capabilities can increase productivity and unlock flexible geothermal power in a range of new places. 

This won’t be the first time that Google is applying software solutions to clean energy applications: we’ve just announced an update to our carbon-intelligent computing program that helps us reduce emissions associated with running applications at Google data centers. And other forms of AI and machine learning are currently being used to increase the value of wind energy

Already this year, Google has taken significant strides toward sourcing 24/7 carbon-free energy for all our data centers, office campuses, and Cloud regions. On Earth Day, our CEO Sundar Pichai announced that for the first time, five of our global data center sites operated near or at 90% carbon-free energy in 2020. 

Not only does this Fervo project bring our data centers in Nevada closer to round-the-clock clean energy, but it also acts as a proof-of-concept to show how firm clean energy sources such as next-generation geothermal could eventually help replace carbon-emitting power sources around the world.

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