Vodafone Leverages Google Cloud to Aid COVID-19 Frontline with Anonymized Insights on Population Mobility
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Editor’s note: When Europe’s largest mobile communications company, Vodafone, was asked by the European Commission to help understand population movement across the European Union and the UK to help fight COVID-19, it was able to provide anonymized mobile network-based insights to answer the call. Here’s how Vodafone, with the support of Google Cloud, rapidly mobilized the COVID-19 frontline, while respecting its customers’ privacy.
With the emergence of COVID-19 in early 2020, the European Commission—the executive branch of the European Union (EU)—knew that technology would be instrumental in its fight to control the pandemic. With various lockdowns imposed across its member states, the Commission was keen to predict and prevent the spread of COVID-19 and to manage the related social, political and financial impacts.
Mobile network data helps track COVID-19 across the EU
Mobile networks produce location data, which can be turned into useful anonymous insights to understand population movement within a geographic area. The European Commission, working with mobile industry association GSMA (Groupe Speciale Mobile Association), asked Europe’s major mobile phone operators for help in producing insights to support the fight against COVID-19. As the largest mobile network operator within the EU, Vodafone saw this as a critical opportunity to participate.
Vodafone had previous experience of using mobile network data to support pandemic research. For example, in 2019, Vodafone provided mobility pattern analysis to help track the spread of Malaria in Mozambique. And, during the early stages of the COVID-19 pandemic (prior to working with the European Commission), Vodafone assisted the Italian and Spanish governments in understanding their citizens’ mobility patterns. Vodafone had also previously offered anonymized and aggregated population mobility insights to support public transport and tourism authorities and retail organizations in a number of countries. Consequently, Vodafone was perfectly placed to play a greater role in supporting the European Commission’s response to the pandemic.
When asked to assist the European Commission, Vodafone first considered how it could safely share its data with the governing body without providing details on the individual movements of its customers. It realized it could achieve this through an elaborate set of anonymization and aggregation techniques. Insights are aggregated from a minimum of 50 users and Vodafone only shared these anonymous insights and never the actual raw data with the Commission. As specified by the EU, these insights are then presented onto a large geographical region, typically a city or a county with thousands of people living in that area.
These insights illustrate how people move, helping to determine how lockdowns and self-isolation measures were impacting behaviors.
Using Google Cloud to collate and store population mobility data
In April 2020, Vodafone began migrating its operations, including its mobile data, to Google Cloud on servers in Europe and the UK with elaborate security safeguards, including encryption, building on a previous partnership.
With the data residing in EU and UK data centers and not the United States, Vodafone could then retrieve anonymous insights from Google Cloud Storage instantaneously. Before supplying any information to the European Commission, however, Vodafone used Dataflow to validate the data and run a series of tests to ensure the database had accurate data, before ingesting and archiving the relevant metrics. For instant access, the data was then made available to the European Commission using a Redis database on Google Kubernetes Engine.
To ensure aggregate Vodafone customer data was always safe, secure, and anonymous, all entry points to the front-end were protected behind Google Cloud Armor, where only specific IP addresses were allowed. Using these tools, seamless data pipelines fed in predefined key performance indicators from each specified European market. While data quality measures ensured the definitions for metrics across markets were consistent and could be accurately compared.
The architecture (pictured below) shows how Vodafone integrated and anonymized its data on Google Cloud.
Live interactive dashboard shows population mobility in real-time
With its data integrated on Google Cloud, Vodafone created a live, interactive dashboard to track mobility patterns and share relevant information with the European Commission in real-time.
The European Commission Joint Research Center (JRC) was able to gather valuable information from these insights, which enabled them to see where population mobility was aiding the spread of the disease, when cross-referenced with health data. It could also assess the implications of lockdowns on different populations and forecast cross-country spreading.
Mobile data aids disease modeling for multiple stakeholders
The Vodafone data became instrumental in modeling the likely course of the disease too. For example, the University of Southampton in the UK used it to predict the outcome of different coordinated COVID-19 exit strategies across Europe. This research was published in Science Magazine in September 2020.
The Vodafone data dashboard continues to be used by individual governments, NGOs and organizations to further investigate the impacts of the pandemic and to measure the effectiveness of response strategies alongside the rollout of vaccination programs. The project also helped Vodafone win a DataIQ award for most effective stakeholder engagement.
Using the learnings from this project, Vodafone has been able to adapt its own B2B solution, called Vodafone Analytics, by adaptIng and migrating the code to work in Google Cloud Platform. This solution has been rolled out across Germany, Greece, Portugal and South Africa, and new countries are being onboarded every day. Vodafone Analytics already has more than 100 customers leveraging it for a variety of use cases—Italian fashion retailer OVS, uses it for its smart retail operation, while global real estate company, JLL, uses it to understand the footfall passing through its properties.
Working together, Vodafone and Google Cloud continue to help a range of organizations, governments, and NGOs navigate through the ongoing pandemic, optimize their operations, and help the greater good, without infringing individuals’ fundamental rights to privacy.
To learn more about Google Cloud and Vodafone, watch our full interview here.
Sainsbury’s Uses AI to Figure Out How the World Eats
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Retail will forever be an industry that must constantly reinvent itself in response to, and anticipation of, ever-changing consumer demands.
Digital transformation is fueling these changes and we’ve previously spoken about how businesses including Ulta Beauty and Kohl’s are taking advantage of Google Cloud to put data at the center of what they do and deliver the best possible shopping experience and product offerings for their customers.
Leveraging Google Cloud machine learning platform, Sainsbury is able to develop predictive analytics models to spot trends and adjust inventory, providing shoppers with a better experience.
Sainsbury’s, one of Britain’s best-known supermarkets, is another great example of a business transforming the way it engages with its customers with the cloud.
With over 150 years of service, Sainsbury’s vision is to be the most trusted retailer, where people love to work and shop. It makes customers’ lives easier, by offering great quality and service at fair prices.
The food industry and the way that customers shop is rapidly changing. From foodie hashtags on Instagram, to the latest cooking fads, customers want to stay connected to the latest trends and Sainsbury’s is empowering them do that.
To help Sainsbury’s achieve this goal, its Commercial and Technology teams, in partnership with Accenture, are building cutting-edge machine learning solutions on Google Cloud Platform (GCP) to provide new insights on what customers want and the trends driving their eating habits.
With the help of Google Cloud Platform, we are generating new insights into how the world eats and lives, to help us stay ahead of market trends and provide an even better shopping experience for our customers.
–Phil Jordan, Group CIO, Sainsbury’s
Sainsbury’s solution relies on data from multiple structured and unstructured sources. Using Google Cloud’s powerful cloud-based analytics tools to ingest, clean and classify that data, and a custom-built front-end interface for internal users to seamlessly navigate through a variety of filters and categories, Sainsbury’s is able to gain advanced insights in real time.
As a result, Sainsbury’s has been able to develop predictive analytics models to spot trends and adjust inventory, providing shoppers with a better experience.
Phil Jordan, Group CIO of Sainsbury’s believes this project will have a big impact.
“The grocery market continues to change rapidly. We know our customers want high quality at great value and that finding innovative and distinctive products is increasingly important to them. With the help of Google Cloud Platform, we are generating new insights into how the world eats and lives, to help us stay ahead of market trends and provide an even better shopping experience for our customers.”
This project is also a great example of the successes Google Cloud customers have when they work with the company’s partners.
“We’re delighted to partner with Google Cloud to help the Sainsbury’s Commercial team apply predictive analytics to the identification of new and emerging trends in grocery,” says Adrian Bertschinger, Managing Director for Retail, Accenture.
“The food sector is experiencing significant, rapid disruption, and this new, cloud-based insights platform will help Sainsbury’s identify trends much earlier and adapt their product assortment in a faster, more informed way—all for the benefit of customers.”
Whatever the next food or shopping trend may be, Sainsbury’s is looking to the cloud to help them stay a step ahead.
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As organizations continue to move workloads to public clouds, security professionals must protect the sensitive data and digital identities found in those workloads. Once wary of cloud adoption, many security professionals now believe that the native security capabilities of large public cloud platforms actually offer more affordable and superior security than what their teams could deliver themselves if the workloads remained on premises.
However, native security capabilities and features vary across public cloud providers. Three key factors can ensure a smooth transition to the cloud and influence public cloud provider selection: breadth and depth of native security features, unified configuration and management, and aggressive roadmaps.
Forrester researched, analyzed, and scored seven leading public cloud providers on 37 criteria and found that Google Cloud leads the pack.
Download this Forrester Research report to learn why Google Cloud comes out on top.
How Google Classroom Helps State of Iowa Employees Serve the Public Better
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Organizations are pressed with the need to engage, retain, and upskill employees with many positions staying fully or partially remote as the pandemic continues. The Center for Digital Government (CDG) reports that 74% of state and local governments believe they will continue hybrid operations for the long-term. This transition is the latest in a long list of reasons agencies are looking for solutions to help train their workforce digitally. Some have found Google Classroom to be the perfect solution.
The State of Iowa knew about the advantages of digital classrooms even before the pandemic. They were already successfully using Google Classroom for in-person training, making the transition to digital seamless when the state closed down. Jessica Van Heuveln, a Google support specialist for the State of Iowa CIO’s Office, says the switch to digital doesn’t deprive workers of hands-on training. “You can use Google Classroom for many different environments, so if you’re doing self-taught, in-person or virtual training, it’s going to work with all those approaches.”
The logistics of a digital classroom
Iowa uses Google Classroom to onboard and upskill employees as well as train volunteers. When the pandemic shifted the state’s workforce to 70% working from home, they needed a platform that could not only handle a vast range of topics and teaching styles to support remote workers but also scale to meet their demand. Van Heuveln notes that Google Classroom was particularly helpful for handling compliance training, especially with its integration with Google Meet. These trainings often require an entire sector of the workforce to attend a single class with more than 100 attendees, according to Van Heuveln. The logistics of these larger sessions cuts down on the number of total sessions the state needs to host. Iowa also found that employees were less apprehensive about learning when they could do it from the comfort of their own homes.
Iowa follows a train-the-trainer model to train employees expected to instruct using Google Classroom. Trainers working in departments across the state learn to use Google Classroom to create and host virtual learning experiences specific to their own departments.
Collaborative classrooms made simple
Google Classroom meets many needs for Iowa, such as setting up training, managing attendance, reviewing uploaded coursework, and communicating with attendees. Both course attendees and trainers have everything they need in one place, and robust engagement tools help attendees stay focused while giving trainers the feedback they need from their lessons. Built-in survey options let trainers gauge attendee knowledge, and the chat function ensures no one ever misses a question. The reporting dashboard gives trainers access to analytics to track engagement and attendance, providing insights that can improve future training sessions.
Google Classroom also makes it easier to ensure attendees stay on board throughout the training program. Coursework can be uploaded directly into Google Classroom, and training sessions can be recorded and archived. This feature allows employees to work at their own pace or lets them catch up when a scheduling conflict means they might miss a session.
The enterprise version of Google Classroom Iowa uses interfaces with other Google Workspace tools such as Google Meet, Google Calendar, Google Drive, and Gmail, which streamlines training and leads to more collaboration between employees and trainers. It can also interface with applications from other providers, further boosting its utility as an effective virtual classroom. Google Drive stores training materials securely. Lastly, Google Classroom enterprise comes with 24/7 support to make sure agencies always have everything they need for success.
Helping employees be better prepared to serve
Google Classroom can be a powerful part of any training program, whether it be digital or in-person. Building virtual connections empowers organizations to deliver better experiences. Google Classroom is helping the State of Iowa accomplish this for their constituents. Designed to scale and be accessible from anywhere, the platform helps public employees better serve the public. Virtual training strategies are essential for agencies that are looking to grow their workforce and build employee skill levels. The most important thing, however, is that training programs enable employees to further your agency’s mission. To learn more about Google Classroom and see more solutions designed with government in mind, check out the Google Cloud for government page.
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Fitbit’s Zero-Downtime Migration to GCP
In 2019, Fitbit moved all of its production operations from managed hosting to Google Cloud Platform without any downtime. The Fitbit experience is provided by a monolithic application backed by 200+ data stores, making the task of moving service by service impossible.
So, Fitbit decided to run services in both hosting environments and move user by user. This is the story of Fitbit’s migration to GCP, which was tested and executed mostly in production, without any effects to the users.
The tale starts with a review of goals and requirements for the migration. What should the user experience be during this period? How would we know if we are meeting that benchmark and can push forward? How would we slow or reverse migration if things weren’t going well? Answering these questions led us to a migration plan that started with the movement of internal users, followed by the careful transplant of a small number of real customers, and concluded with a mass migration of the majority of our users.
This migration path required significant new additions to Fitbit’s architecture, including new testing, routing, and caching techniques. As the journey approached its conclusion, we recognized that these methods were not merely allowing us to migrate; they were allowing Fitbit to operate in multiple hosting environments simultaneously. The lessons from this migration have provided the foundation for a mutli-region architecture that will unlock the full potential of life in Google Cloud Platform.
FNM Group Migrates SAP HANA to Google Cloud: Tips for CIOs
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About FNM Group
FNM Group is the main private, integrated group in transportation and mobility in the North of Italy.
About Innext
Innext, one of Italy’s select Google Cloud Premier Partners, helps companies turn objectives into tangible actions, and change into a competitive advantage.
Google Cloud Results
- Builds an effective, scalable, adaptable enterprise platform with SAP HANA and SAP S/4HANA on Google Cloud Platform
- Reduces costs by only paying for resources it uses with flexible pricing from Google
- Mobilizes its workers with G Suite and SAP HANA and SAP S/4HANA on the cloud
Founded in 1877, the FNM Group is Italy’s second largest railway company, operating in the Lombardy region. With 700,000 passengers a day, the core business remains with railway operations, but in recent years the FNM Group has redefined itself as a mobility service provider rather than just a public transport operator, with transport solutions like car-sharing platforms in parts of the country disconnected from the main railway lines. As part of this evolution, in 2016, FNM Group initiated a new strategy to overhaul its technology and build a platform that could support its ambitious, new direction.
“We needed an IT system that could rapidly adapt to the new market requirements we are planning to address,” says Augusto de Castro, Director of Human Resources, Organization, and IT at FNM Group. “To achieve this goal, we decided to modernize our information system and move to a cloud-based infrastructure, so we started testing various solutions. For us, the best came from Google.”
Collaborative office productivity
Since 2005, the FNM Group had used SAP Business Suite for its platform, using on-premises servers to manage its technology and database solutions. By 2016, when the group expanded its horizons, the on-premises infrastructure was showing its age and limitations. In addition, FNM Group office productivity tools limited workers’ mobility and flexibility. The company decided that a cloud-based solution was the most economical and effective infrastructure for its new innovation-focused strategy, but also wanted to continue the high-quality service it received from SAP.
In April 2017, FNM Group teamed up with Innext, a leading Italian consultancy and Google Cloud Premier Partner, to help transition to the cloud. After taking the time to assess specific needs at FNM Group, Innext supported the company’s decision to start the project with a migration to G Suite, replacing the existing email and office productivity platform. With help from Innext, FNM Group provided its workers with new tools such as Gmail, cloud-based storage on Google Drive, and fast, effective collaboration with Google Hangouts. As well as technical help, Innext brought a whole change management program designed to help FMN workers take full advantage of the new platform. “One of our top goals in any project is the adoption of the G Suite platform,” says Andrea Servili, Co-founder and Partner at Innext.
Cloud-based enterprise solutions with SAP HANA and SAP S/4HANA
While defining the G Suite migration, Innext and FNM Group began looking for an infrastructure solution. The timing was perfect. Earlier in the year, Google announced that SAP HANA and SAP S/4HANA, the latest software from SAP, would be able to run on Google Cloud Platform (GCP). Running on Google Compute Engine instances, Google Cloud Storage for backups, and Google Virtual Private Cloud as a networking solution, FNM Group can continue to use the enterprise platform of its choice along with all the advantages of Google cloud technology. By July, 2018, FNM Group plans to have fully migrated to SAP HANA and SAP S/4HANA on GCP and have its 1,200 employees using G Suite.
“SAP HANA and SAP S/4HANA on Google Cloud Platform and G Suite will make our employees much more mobile,” says Augusto. “They can access the system through a web browser if they have to, so they’re not tied to a local physical interface.”
Building a platform to last
With Innext and SAP HANA and SAP S/4HANA on GCP, FNM Group is building an enterprise infrastructure that can handle the demands of its traditional public transport operations and adapt to the company’s more innovative activities, such as car-sharing or energy management. By the time the migration is complete in 2018, FNM Group will save on infrastructure costs by only paying for the resources it uses with flexible pricing from Google. G Suite lets the company’s workers stay mobile and effective, and with Google Compute Engine, FNM Group can easily scale its infrastructure up or down to meet whatever challenges it faces in the future. Meanwhile, Google Cloud Storage helps ensure that FNM Group will have a highly secure, reliable backup solution. Once the migration is complete, FNM Group can start exploring other ways in which Google can help its business, especially with data analytic products like Google BigQuery or Google Cloud AI machine learning tools. Whatever the challenge, FNM Group knows that it can rely on Innext and Google to provide the right solution.
“Our main priority is to shut down our on-premises infrastructure and take advantage of the benefits of the cloud,” says Augusto. “Google Cloud Platform and SAP HANA and SAP S/4HANA will help us reduce our maintenance costs and improve our flexibility. I think we will spend less time continually upgrading our infrastructure and more time improving our productivity.”
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