The Modernization Imperative (TMI): The Beauty in Boring
909
Of your peers have already read this article.
3:30 Minutes
The most insightful time you'll spend today!
You have something in your pocket right now that possesses more computing power than spacecraft fifteen billion miles away from Earth. No, not your mobile phone — the key fob for your car! Voyager 1 and Voyager 2 launched in 1977, and forty five years later, these little rascals still work and send data back to Earth while moving through cold, empty space at over thirty thousand MPH. Think your key fob will still be going strong in 2068? It’s also amazing that the Romans created a concrete so long-lasting that two thousand years later, structures built with it are still in use. Meanwhile, the roads outside my house develop potholes if a rabbit sneezes on them.
I’m a fan of durability because it allows you to think outside the box. If I know that my foundations are safe, I’ll be more inclined to push the boundaries to innovate outside my comfort zone because the environment can handle it. Durability needs to be a cornerstone of the application modernization conversation, as each application and environment we create for our customers is the first step of their next-generation technology and business strategy. An entire organization’s goals and dreams rests on the shoulders of the technology architectures we are building, and we need to ensure that the foundation has the strength to withstand everything the future can throw at it — and then some.
When it comes to selecting the appropriate foundational technologies for modern applications, it’s crucial to consider the longevity and reliability of the technology. Will an exciting new open-source large language model be around in a year? Or that interesting new database from PayPal? How do I choose something from the ever-growing CNCF landscape diagram? This is where the strength of open-source communities and vendor backing comes into play. For instance, Kubernetes, PostgreSQL, and Java have stood the test of time, thanks to their robust feature sets, dedicated communities, and strong vendor support.
Kubernetes provides a scalable solution for managing and deploying applications, with Google’s strong backing: As of July, we’ve made over 1,000,000 contributions to the k8s project — 2.3 times more than any other contributor. PostgreSQL, meanwhile, is one of the world’s most advanced open-source databases and offers a comprehensive set of features that cater to a wide range of data processing needs, with a vibrant community constantly enhancing its capabilities. And Java, a general-purpose programming language, has been a staple in the development community for decades, providing a reliable platform for building robust applications.
Choosing an established technology not only brings the benefit of a mature feature set but also the assurance of continuity. A new database or language model may be promising, but they lack the track record of these tested technologies. The risk of adopting such new technologies is their potential discontinuation or lack of support, which could jeopardize your application’s stability and longevity.
The Voyager team’s use of aluminum foil is a great illustration of this principle. They chose a simple, reliable, and available solution to protect sensitive instruments during their mission. The choice of aluminum foil might not have been the most cutting-edge or exciting, but it was practical, reliable, and ultimately successful. Similarly, when choosing foundational technologies for your modern applications, sometimes the “boring” choice is the best one. It’s not about chasing the latest trends; it’s about choosing what works and stands the test of time.
Vendor backing is another critical consideration when choosing foundational technologies. A reliable platform provider that runs these technologies ensures a high-uptime Service Level Agreement (SLA). For example, Google Kubernetes Engine (GKE) offers a 99.95% uptime SLA, while Bigtable “just works,” and Cloud Storage doesn’t lose data thanks to a design that supports 99.999999999% annual durability.
Boring doesn’t mean blah
That’s not to say we shouldn’t experiment with new technologies and encourage our customers to do the same. Everyone needs an innovation strategy. The concept of an ‘innovation spectrum’ is helpful here. This spectrum represents different degrees of technological innovation that companies can employ based on their specific needs and capabilities. On one end of the spectrum, there’s incremental innovation, which involves making small improvements or extensions to existing products, services, or processes. On the other end, there’s radical or disruptive innovation, which involves creating entirely new products or services that can potentially disrupt entire industries.
A classic example of balancing cutting-edge technology with “boring” or legacy technology is seen in many financial institutions. They might use AI and ML for fraud detection or predictive analytics while still relying on tried and true technologies for their core banking systems. This blend of newer and older technologies allows them to benefit from the latest advancements without jeopardizing the stability and reliability of their critical operations. However, as the banking industry is finding out, that can also come at a risk of stifling innovation and can cause customers to look elsewhere.
For developers, Google Cloud’s Kubernetes-based platforms present a similar balance between innovation and stability. For example, researchers can leverage cutting-edge GPU sharing in GKE to explore the origins of the universe, while the BBC uses Cloud Run serverless containers to keep up with demands of a very busy news day.
Adopting best practices like platform engineering can provide a robust foundation for rolling out new technologies. Platform engineering focuses on creating a stable, scalable, and secure platform that allows for rapid deployment of applications. GitOps is another important practice that involves using Git as a single source of truth for declarative infrastructure and applications. With Git at the center of the delivery pipelines, developers can use familiar tools to make pull requests. Changes can be rolled out or rolled back easily, making the process of adopting new technologies smoother.
When it comes to modern application development, developers need to be able to trust that the foundational technologies they choose will be reliable and durable. Without this assurance, developers may be hesitant to take risks or explore creative solutions. To give them the confidence they need, an effective platform engineering strategy can provide a strong foundation for rolling out new technologies while ensuring stability and security.
Boring can be beautiful, especially if you’re building for the long haul. Regardless of what you’re developing, from roads and rocketships to microservices or network architecture, the fundamental structure needs to withstand everything the conceivable future can throw at it. A solid, durable foundation offers developers the capabilities they need to push the boundaries, and the reliability they need so their brainchild is still humming along, 15 billion miles away.
3121
Of your peers have already watched this video.
12:00 Minutes
The most insightful time you'll spend today!
How Google Cloud Helps Banks and FinTech Create Cutting-edge, Digital Banking Products
Today’s customers demand sophisticated and secure banking platforms to keep up with the digital era. Banking and financial institutions spend time and investments either modernizing traditional banking products and solutions or building new cutting-edge products from the scratch. Money transfer solutions, bill payments and rewards, credit cards facilities, retail payments, loans services and more, banking products have a huge potential for leveraging Banking-as-a-service model which is a modular, cloud-native digital banking architecture that offers financial products and services via APIs and micro services. So, what typically goes under the sheets of a modern banking app that can easily build and adapt features in a matter of days and not months to keep up with the demand?
Watch the video to understand the role played by Google Cloud and its secure and scalable architecture for building digital banking products and services for today’s customers!
Google Named a Leader in the 2019 Gartner Magic Quadrant for Full Life Cycle API Management
DOWNLOAD WHITEPAPER4169
Of your peers have already downloaded this article
3:30 Minutes
The most insightful time you'll spend today!
The number of APIs within organizations is growing very rapidly not only in IT departments, but also within lines of business (LOBs). Every connected mobile app, every website that tracks users or provides a rich user experience, and every application deployed on a cloud service uses APIs.
LOBs see them as a way to innovate quickly, which enables them to disrupt markets and competitors by introducing new offerings or new channels.
Hence, having the right API management tool is crucial for managing API complexity. Today’s full life cycle API management involves:
- The planning, design, implementation, testing, publication, operation, consumption, maintenance, versioning and retirement of APIs
- Delivery of a developer portal through which to target, market to and govern communities of developers who embed APIs
- Runtime management
- Estimation of APIs’ value
- The use of analytics to understand patterns of API usage
This Magic Quadrant provides key insights into the strengths and challenges of the major vendors in the full life cycle API management market.
How Ather Energy is leveraging the Cloud to build and scale smart mobility solutions for India
8359
Of your peers have already read this article.
8:30 Minutes
The most insightful time you'll spend today!
In 2013, long before the world was discussing clean energy and sustainable practices, two IIT Madras graduates — Swapnil Jain and Tarun Mehta — had an idea to develop India’s first-ever electrical scooter.
This was at a time when auto manufacturers were still focusing on fossil-fuel-driven vehicles and ‘eco-friendly’ mobility solutions were more a trendy alternative catering to a niche market.
The duo founded Ather Energy in 2013 and launched their first fully-electric scooter, the Ather S340, in Bengaluru in 2016. Since then, the company has released several new models into the market and is planning to expand to eight more cities by the end of the year.
To support the smooth running of their vehicles, lower costs, improve time to market, and create great customer experience, Ather turned to Google Cloud.
Read the Full Story on YourStory
Fully-managed-zero-trust Security Solution, Traffic Director Integrated with CA Service
4955
Of your peers have already read this article.
1:30 Minutes
The most insightful time you'll spend today!
We created Traffic Director to bring to you a fully managed service mesh product that includes load balancing, traffic management and service discovery. And now, we’re happy to announce the availability of a fully-managed zero-trust security solution using Traffic Director with Google Kubernetes Engine (GKE) and Certificate Authority (CA) Service.
When platform administrators and security professionals think about modernizing their applications with a forward-looking security posture, they look for “zero-trust” security. This security posture is based on few fundamental blocks:
- A means of allocating and asserting service identity (for example, using X.509 certificates)
- Mutual authentication (mTLS) or server authentication (TLS)
- Encryption for all traffic flows (TLS encryption)
- Authorization checks and minimal privileges
- Infrastructure to make all of the above manageable and reliable
Traffic Director does this by integrating with CA Service, a highly available private CA which issues private certificates expressing service identities, and provides a managed mTLS certificate infrastructure with full certificate lifecycle management. Together, these solve both certificate issuance and CA rotation complexities.
With Traffic Director managing your service-to-service security, you can now enjoy end-to-end encryption, service-level authentication and granular authorization policies for your service mesh.
With this new capability, you can now:
- Implement mutual TLS (mTLS) and TLS between your services, including certificate lifecycle management. Communications within your mesh are authenticated and encrypted.
- Enable identity-based authorization, as well as authorization based on other parameters (such as the request method). These concepts underpin role-based access controls (RBAC) and enable you to take a “least privileges” stance where only authorized services can communicate with each other based on ALLOW/DENY rules.
mTLS is supported whether you’re using Envoy or proxyless gRPC for your service mesh. Authorization support for proxyless gRPC is coming later this year. Check out our documentation to learn more and get started with Envoy or proxyless gRPC.
Rapido: Finding the Quickest Route to Success with Google Maps Platform
3872
Of your peers have already read this article.
3:30 Minutes
The most insightful time you'll spend today!
Founded in 2015, Rapido operates a mobile app-based two-wheeler taxi service across more than 40 cities in India. More than 100,000 drivers provide Rapido two-wheeler taxi services, while more than 400,000 current or prospective drivers have downloaded the company’s app. Consumers have downloaded the app more than 5 million times, and the business receives about 5 million orders per month for taxi services.
“If a consumer wants to travel from point A to point B, they simply open up the app on their smartphone, select pickup and dropoff locations, and tap ‘request,'” explains Rishikesh SR, Co-Founder, Rapido. “We can track that request to the nearest available two-wheeler taxi and allocate the job to the right driver.”
Google a compelling opportunity
The business started operations on a cloud service. However, Google presented a compelling opportunity to Rapido to improve its location-based intelligence through a wide range of cloud-based map APIs, infrastructure, and mobile app development services. “Google Maps Platform was particularly interesting to our business and we saw enormous potential to use it to improve our service and gain a competitive edge,” says Rishikesh.
Rapido elected to use Geocoding API to enable its app to convert addresses to geographic coordinates, and the reverse, allowing consumers to identify point A and point B on their journey. The company also uses Directions API to identify the fastest route between pickup and dropoff locations, which enables Rapido to provide users with approximate prices for trips. Distance Matrix API is used to calculate the travel times and distances between locations, and Maps SDKs for Android and iOS to add interactive maps to the app.
Google Cloud Results
- Enables the business to optimize use of Maps Platform APIs
- Takes 5 million orders per month
- Establishes a robust platform for expansion
“Google Maps Platform is particularly useful for us as it identifies optimum routes for two-wheel services,” says Rishikesh. “This saves us time and money, while helping us deliver a better consumer experience.”
In addition, Rapido uses the Snap to Roads service to deliver best-fit geometry for sets of GPS coordinates within the Roads API, which identifies and provides metadata about the roads on which drivers travel. “Snap to Roads in Roads API allows us to optimize the path drivers take and helps ensure the fare charged is accurate,” says Rishikesh.
Improving user experiences
As Rapido matured, Rishikesh considered how to improve the user experience of the app while reducing the business’ costs. In 2017, Rapido asked Google Cloud Premier Partner and Google Maps Platform Partner Searce to help meet these objectives. Searce provided the technical and business advice that prompted Rapido to take advantage of the unlimited API calls, 24-hours-a-day, 7-days-a-week support, and strict SLAs available through the Google Maps APIs Premium Plan for Asset Tracking.
Searce also helped Rapido optimize its API calls and integrate directions and distance calls with the Roads API to smooth out variations in GPS readings received from the handsets of two-wheeler taxi owners. Finally, Searce helped Rapido deploy the Firebase mobile and web development platform to automate the mode configuration of the API keys, rather than maintain a time-consuming manual process. This move also minimized the likelihood of any issues arising if Rapido decided to start multiple projects or add more licenses, or combine Google Maps APIs Premium Plan for Asset Tracking with an external license.
Technical skill and experience
Searce finalized its initial engagement with Rapido last year and provides ongoing support and advice. “Searce’s technical skill with Google Maps Platform put us on the right path to provide a better, more relevant user experience,” says Rishikesh.
Rapido also now uses a range of Firebase services for app development, testing, and modification. The business employs Google Analytics for Firebase to measure customer use of and engagement with its app, enabling the business to make informed decisions about where to direct its resources. In addition, the business is using the Firebase Test Lab app-testing infrastructure to test its Android and iOS apps across a range of device configurations, view the outcomes, and make changes as needed.
Rapido uses Firebase Remote Config to change the app’s behavior and appearance on the fly in response to the results of A/B testing across sections of its user base. Furthermore, Rapido uses Firebase Crashlytics to provide app crash reports to its Firebase console.
Firebase Dynamic Links allows Rapido to direct users to linked content in the iOS or Android version of the app, while Firebase Cloud Messaging enables Rapido to deliver notifications and other messages to users. Cloud Firestore provides a NoSQL cloud database to store and sync data for the Rapido app.
Rapido has also started using the Firebase Realtime Database to store and sync information about customers that can be used to provide a more informed, personalized service.
At the same time, Rapido uses a BigQuery data warehouse to process about 10TB of data every month for analysis and reporting that supports decision-making across the business. The organization is also using application containerization through Google Kubernetes Engine on Google Cloud Platform.
“We are moving our apps from dedicated virtual machines to a scalable containerized environment that consumes fewer resources,” says Rishikesh. “It makes sense to work with Google – the business that designed the Kubernetes container-orchestration system.”
Rapido has also started using the Cloud Functions event-driven serverless compute platform to process smaller jobs. “This is ideal for small use cases in particular as we do not have to spin up virtual machine instances,” says Rishikesh.
Finally, Rapido is using image classification through the Vision AI service to analyze riders’ documentation, such as driving licenses. This allows the business to verify details such as names, addresses, and expiry dates with more than 90 percent accuracy – a high rate in a country where each state has its own license template.
Expanding rapidly to new cities
The Rapido app enables drivers to pick up customers quickly – in most cases, between 2 and 5 minutes.
Overall, the high-quality experience for consumers and drivers delivered by Google Maps Platform, combined with Firebase, has helped power Rapido to robust growth. The business now takes more than 5 million orders per month.
“With Google, we are delivering the right experience to users through Google Maps Platform, Firebase, and Google Cloud Platform services,” concludes Rishikesh. “We have realized our vision faster and now have a robust platform to grow in the future.”
More Relevant Stories for Your Company
New Map Customization Features for Enhanced User Experiences
A customized map can be key to delivering a frictionless experience that engages users and sets you apart in users’ minds–whether you’re a real estate company fine-tuning points of interest (POIs) on a map to help buyers decide where to live, or a regional pharmacy styling a map to ensure
Predict User Churn on Gaming Apps with Google Analytics Data using BigQuery ML
User retention can be a major challenge for mobile game developers. According to the Mobile Gaming Industry Analysis in 2019, most mobile games only see a 25% retention rate for users after the first day. To retain a larger percentage of users after their first use of an app, developers can
Google Cloud is Every Retailer’s Most Trusted Cloud
Whether they were ready for it or not, the COVID-19 pandemic transformed many retailers into digital businesses. Retailers made huge investments into commerce technologies, customer experience tools, sales and fulfillment technology, and improving digital experiences to continue providing their goods and services to their customers. Now, more than a year
Swarovski’s Journey towards Online and Offline Conversion with Predictive Analytics
Luxury brand and leader in crystals and glass production, Swarovski has charmed customers with its exquisite collections for over 125 years. To understand their customers better and map their online behaviors, Swarovski had to overcome prediction hurdles as majority of the purchases are not frequent or habitual. They are mostly
