TELUS and Google Cloud Partner to Move Towards a More Sustainable Future - Build What's Next
Blog

TELUS and Google Cloud Partner to Move Towards a More Sustainable Future

4483

Of your peers have already read this article.

2:30 Minutes

The most insightful time you'll spend today!

Google Cloud and Telus have come together to make the planet healthier by ensuring that their operations are as environmentally responsible as possible. Find out how you can leverage innovative technologies to empower sustainable business practices.

Environmental sustainability is a key priority for TELUS, a world-leading communications technology company. It continues to rank in the top 100 most sustainably managed companies in the world, and seeks to make a healthier planet for all by leveraging its global-leading technology, compassion to drive social change and reduce our collective carbon footprint through innovative technologies and sustainable business practices.

TELUS surpassed its sustainability objectives in 2019 and is now on a journey to procure all of its electricity from renewable or low-emitting sources by 2025. Next, it aims to achieve net carbon neutrality for its operations by 2030. TELUS has also been named to the Dow Jones Sustainability Index for 21 consecutive years, a feat unmatched by any other North American telecom or cable company. In 2021, it became the first company in Canada to release a Sustainability-linked bond (SLB) framework and complete an SLB offering, formally linking TELUS financing to its environmental performance.

“We’ve spent the last decade becoming a global leader in sustainability, helping make the planet healthier by ensuring that our operations are as environmentally responsible as possible,” said Geoff Pegg, Head of Sustainability and Environment at TELUS.

In part, TELUS’ strategy is focused on three key areas:

  1. Seek the best renewable energy options available
  2. Focus on migrating workloads to the cloud
  3. Embrace a multiplier effect through the use of sustainable partners

Renewable energy impact

Part of this environmental responsibility involves investing heavily in renewable energy sources through power purchase agreements (PPAs) that help renewable energy providers like wind farms and solar companies develop their infrastructure. TELUS executed PPAs with four Alberta-based solar and wind facilities to provide 100 per cent of its electricity load demand in a province where one-third of the grid is powered by coal.

As a technology company, electricity represents a large portion of TELUS’ energy needs: 80 percent of the operational carbon footprint comes from the power requirements for TELUS’ network and administrative buildings, Pegg explains. While TELUS is using renewable energy sources and low-emitting energy grids to power its buildings and network, there’s also the often-forgotten part of the carbon emissions equation: the energy it takes to power data centers. As the International Energy Agency recently reported, data centers represent 1 percent of the global electricity demand and that figure is expected to keep rising as the world increases usage of data-heavy technologies.

“It’s probably no surprise that everyone, whether you’re a business or a consumer, is concerned about reducing carbon emissions,” said Chris Talbott, the Google Cloud Sustainability Lead. “A lot of us think about the carbon emissions associated with our cars or with the electricity that powers our homes, but oftentimes we forget about the carbon emissions that come from the digital services that we use or the networks required to deliver that data.”

As a leader in sustainability, how can TELUS meet the energy demands of its customers while also protecting the environment? One way is through the company’s previously announced collaboration with Google Cloud. The two companies are working together to build a more sustainable world through technology and reduce TELUS’ carbon footprint, create value along the entire supply chain, and optimize industry solutions for social impact through data analytics and machine learning.

Taking a cloud first approach — reducing carbon emissions with green cloud computing

Google became carbon neutral in 2007 and has achieved 100 per cent renewable energy matching every year since 2017. Google has invested in renewable energy to match the electricity we use across our entire operations, including Google Cloud, meaning every workload that TELUS runs on Google Cloud has been matched with renewable energy purchases.

“The operational carbon footprint of running anything on Google Cloud is zero,” Talbott said. Also, by working with Google, TELUS gets the benefit of economies of scale using less electricity. Not only is TELUS leveraging Google data centers, it’s also relying on the digital collaboration made possible by Google Workspace to reduce the amount of travel required by employees attending meetings in different offices. Collaboration tools like Google Meet can reduce the carbon footprint of in-person conferences by 94 percent.

Google compensates for the environmental footprint of any electricity used in the data center and out to the edge network. “You can feel pretty good about using Google Meet because it’s carbon-neutral,” Talbott said.

Multiplier through sustainable partnerships — green cloud computing radiates out

By supporting TELUS in its environmental sustainability efforts, Google Cloud is also enabling TELUS to do the same for its various partnerships. For example, powered by Google Cloud’s infrastructure and data analytics capabilities, TELUS is partnering with Picacity (formerly NXN Digital) and Google Cloud to deliver an ecosystem of integrated smart technologies that enable cities to improve the lives of their residents.

From dynamic traffic signaling that reduces congestion and emissions, to data analytics that create smarter, more efficient city planning, the partnership is transforming the way municipalities operate in our increasingly digital world.The partnership is built on four foundational pillars of infrastructure and environmental sustainability, intelligent transportation, public safety and security, and health. In the case of intelligent transportation, this means sensors, cameras, and other devices are built into or near roads, sidewalks, and bike paths to provide data for innovative software to improve traffic flow in real time. The data can then foster informed decisions about infrastructure, city planning, fleet optimization, and public safety.

All of these environmental measures may seem small when compared with the enormity of the problem that is climate change, but as Talbott said, “Change begins with the small decisions we make every day such as paying attention to the practices of companies that we’ve come to rely on daily in the modern world. They may seem small and in the margins, but at scale, this is how we can make a real impact.”

Blog

withVR Uses the Power of VR to Prep People with Speech Disorders for Real-life Speaking Situations

3274

Of your peers have already read this article.

1:30 Minutes

The most insightful time you'll spend today!

withVR from Google for Startups Cloud Program leverages various Google Cloud products to make VR therapy accessible to individuals with speech disorders. Read to know how the startup is committed towards using technology to support speech therapy!

Editor’s note: Meet Gareth Walkom, an entrepreneur dedicated to helping others with speech disorders.


Turning life experience into innovation

Did you know that 3% of Americans have a speech disorder, while 1% of the world’s population have a stutter? Just getting what they need in everyday interactions can be stressful, which intensifies when the stakes are raised during job interviews, presentations, public speaking, and other activities. As a result, some people with speech disorders may avoid conversations and relationships, and risk being denied jobs because of a difference in how they speak.

As a person who stutters, I know firsthand the ableism that people with a speech disorder can encounter in wanting to use their voice in a judgemental world: the frustration of sometimes not being able to say exactly what you want to say and therefore speaking less in speaking situations. And the educational and career opportunities are lost when doors remain closed to us, especially when employers advertise their jobs as requiring someone who speaks the language ‘fluently’.

While researchers still don’t definitively know what causes stuttering, emerging technologies are giving us new and promising pathways for improving the quality of life of people with speech disorders. 

That’s why after years of researching and testing potential therapeutic uses of virtual reality, and with the support of the Google for Startups Cloud Program, I founded withVR on International Stuttering Awareness Day (October 22) in 2020. The mission of withVR is to prepare people with speech disorders for real-life speaking situations by utilizing the power of virtual reality. 

Working through it

One of the difficulties in adapting to any disability is the opportunity to work through it in a safe and nonjudgmental environment. withVR provides a virtual space for individuals, in collaboration with their speech therapists, to practice real-world speaking scenarios in safe, controlled environments. 

Imagine being able to raise your hand in class and give your opinion without hesitation, ordering the meal you want rather than something that’s easier to say, or sit across the table from an avatar of an employer and explain why you are the right person for your dream job. Then further customize the speaking situation and its surroundings to challenge yourself and be ready for anything. That’s what withVR offers individuals and their speech therapists.

Making VR come to life

To bring the withVR vision to life, we are developing applications using the Unity game engine on Google Cloud with integrated Firebase services including authentication, web hosting, storage, and database. It’s a powerful combination that’s enabled us to build industrial-strength applications that we’ve rapidly deployed on a global basis. Today we are already collaborating with 80+ labs, clinics, and hospitals in more than 20 different countries worldwide.

These organizations help us to test and refine a virtual reality application to support people in achieving their speech goals and build comfort through immersive VR experiences using easily available viewers like Google Cardboard

The application works in conjunction with a web app through which speech therapists configure customized VR scenarios for their patients to use. As no real-life speaking situation is ever exactly the same, customization of VR scenarios is vital. They can construct different scenes, create and script avatars, and through the Google Text-to-Speech API can even choose from hundreds of different voices in a variety of languages. This gives them the flexibility to create many unique speaking situations for their clients no matter where they are in the world.

Progress from the practice sessions is presented through a dashboard that provides therapists with a tool to monitor their clients’ progress and provide feedback and encouragement.

No shortage of support

My founder’s journey has been supported by many passionate people. The Google for Startups Cloud Program has been instrumental in helping us come so far in the first year, and we’ve only scratched the surface of what’s possible. There are many capabilities in Firebase and Google Cloud that we have yet to explore, and through the startup program I now have a Google Mentor who can help guide that exploration. 

We also joined the 2Gether-International (2GI) Tech Cohort, which is supported by Google for Startups and is built for and run by entrepreneurs with disabilities. At the end of the 10-week cohort, we finished with a pitch competition, where I was one of six selected founders to pitch in just three minutes. I was very fortunate to win the Best Overall Pitch Award, gaining 10,000 USD in seed funding. This award not only highlights the potential of withVR, but also showcases that anyone can pitch their idea in a short amount of time no matter their difference. 

Working with 2GI also gave me the opportunity to collaborate and learn from other founders who have disabilities. It’s a safe space where I don’t have to explain my everyday challenges and can focus on the all-important task of advancing the vision of withVR, while seeing how others use technology in their domain. 

Building on a strong foundation

I’m amazed to look back and see what we’ve accomplished in just one year and humbled by the thousands of lives we’ve touched. Every day we receive valuable real-life feedback from people in the field—both clinicians and those with speech differences who benefit from VR therapy. That knowledge tells us that we are heading in the right direction and opening our eyes to new possibilities for where to take withVR. And inspiring us to keep moving ahead.

If you’d like to participate in testing or if you are speech therapist or researcher, please feel free to reach out to us. We’d love to show you how you can contribute to a world where anyone with a speech disorder can truly use their voice in any situation. If you’d like to take part, contact us at hello@withvr.app.

If you want to learn more about how Google Cloud can help your startup, visit our page here to get more information about our program, and sign up for our communications to get a look at our community activities, digital events, special offers, and more.

Blog

Cloud on Europe’s Terms: How Google Sets to Deliver Cloud Services for Driving Digital Sovereignty

5165

Of your peers have already read this article.

1:30 Minutes

The most insightful time you'll spend today!

Google Cloud's overarching goal of delivering sustainable, digital transformation for European organization will be met as per Europe's terms! After a discussion with the policy makers and customers, Google unveils ways to make it happen.

Cloud computing is globally recognized as the single most effective, agile and scalable path to digitally transform and drive value creation. It has been a critical catalyst for growth, allowing private organizations and governments to support consumers and citizens alike, delivering services quickly without prohibitive capital investment. European organizations—in both the public and private sectors—want a provider to deliver a cloud on their terms, one that meets their requirements for security, privacy, and digital sovereignty, without compromising on functionality or innovation.

Last year, we set out an ambitious vision of sovereignty along three distinct pillars: data sovereignty (including control over encryption and data access), operational sovereignty (visibility and control over provider operations), and software sovereignty (providing the ability to run and move cloud workloads without being locked-in to a particular provider, including in extraordinary situations such as stressed exits). After extensive dialogue with customers and policymakers, we are today unveiling ‘Cloud. On Europe’s Terms’. As part of  this initiative, we will continue to demonstrate our commitment to deliver cloud services that provide the highest levels of digital sovereignty, all while enabling the next wave of growth and transformation for Europe’s businesses and organizations.

Google Cloud’s baseline controls and security features offer strong protections, meet current robust security and privacy requirements, and address many customer needs. Yet each country in Europe has its own characteristics and expectations. Certain customers in Europe may require more flexibility than current public and private cloud offerings may provide. We want to deliver a platform that allows customers to deploy workloads with the desired local control, without losing the transformational benefits of the public cloud.

We are now delivering on this new vision collaboratively with trusted local technology providers in Europe, starting with T-Systems in Germany. Today, together with T-Systems, we announced a partnership to build a Sovereign Cloud offering in Germany for private and public sector organizations. The offering will become available in mid 2022 with additional features being added over time.  

In this new joint offering, T-Systems will manage sovereignty controls and measures, including encryption and identity management of the Google Cloud Platform. In addition, as part of their offering, T-Systems will operate and independently control key parts of the Google Cloud infrastructure for T-Systems Sovereign Cloud customers in Germany.

We are committed to building trust with European governments and enterprises with a cloud that meets their digital sovereignty, sustainability and economic objectives. We are starting with T-Systems today and will continue by partnering with trusted technology providers in selected markets across the region. 

Customers in other markets across Europe will be able to use these trusted partner offerings or use Google Cloud’s controls to exercise autonomous control over data access and use; exercise choice over the infrastructure that is used to process that data; and avoid cloud vendor lock-in. 

With Google Cloud, our customers also automatically benefit from sustainable business transformation on the cleanest cloud in the industry. Today, we are the largest annual corporate purchaser of renewable energy globally, and by 2030, we aim to operate entirely on 24/7 carbon-free energy in all of our cloud regions worldwide. 

We’ll continue to listen to our customers and key stakeholders across Europe who are setting policy and helping shape requirements for customer control of data. Our goal is to make Google Cloud the best possible place for sustainable, digital transformation for European organizations on their terms—and there is much more to come.

Whitepaper

A Step-by-Step Guide to Lift-and-Shift a Line of Business Application onto Google Cloud

DOWNLOAD WHITEPAPER

3806

Of your peers have already downloaded this article

1:30 Minutes

The most insightful time you'll spend today!

Want to move an existing business application to the Cloud? Want to make sure that the process is painless, easy, reliable, and provides the necessary cost benefits?

Well, it’s not as complex as many technology professionals think. On the contrary, by understanding the various steps involved in the process, identifying the right set of tools, listing the various phases of the migration process and the tasks involved under each phase, the whole lifting-and-shifting of the business application on to the Cloud can be pretty easy.

Still not convinced? Google Cloud has the answer.

Read the whitepaper and understand how you can:

  • Lift-and-shift an existing line of business application onto Google Cloud.
  • Identify the steps involved in this migration process.
  • Identify and list the various phases involved in the migration process.
  • Understand the sub-tasks involved under each of the phases.
  • Get the required documentation and support.
  • Achieve the migration without changing or adding any code.

Download the Whitepaper to Find Out

6341

Of your peers have already watched this video.

2:00 Minutes

The most insightful time you'll spend today!

Case Study

Google Cloud’s ML-based Image Classification App: A Key to Global Wildlife Conservation

Wildlife provides critical benefits to support nature and people. Unfortunately, wildlife is slowly but surely disappearing from our planet and we lack reliable and up-to-date information to understand and prevent this loss. By harnessing the power of technology and science, we can unite millions of photos from [motion sensored cameras] around the world and reveal how wildlife is faring, in near real-time…and make better decisions

wildlifeinsights.org/about

Explainer

Strengthening Operational Resilience in Financial Services by Migrating to Google Cloud

3272

Of your peers have already read this article.

3:30 Minutes

The most insightful time you'll spend today!

Operational resilience continues to be a key focus for financial services firms. A well-executed migration to Google Cloud can play crucial role in strengthening operational resilience.

Operational resilience continues to be a key focus for financial services firms. Regulators from around the world are refocusing supervisory approaches on operational resilience to support the soundness of financial firms and the stability of the financial ecosystem. Our new white paper discusses the continuing importance of operational resilience to the financial services sector, and the role that a well-executed migration to Google Cloud can play in strengthening it. Here are the key highlights: 

Operational resilience in financial services

Financial services firms and regulators are increasingly focused on operational resilience, reflecting the growing dependency that the financial services industry has on complex systems, automation and technology, and third parties. 

Operational resilience can be defined as the “ability to deliver operations, including critical operations and core business lines, through a disruption from any hazard”1. Given this definition, operational resilience needs to be thought of as a desired outcome, instead of a singular activity, and as such, the approach to achieving that outcome needs to address a multitude of operational risks including: 

  • Cybersecurity: Continuously adjusting key controls, people, processes and technology to prevent, detect and react to external threats and malicious insiders.
  • Pandemics: Sustaining business operations in scenarios where people cannot, or will not, work in close proximity to colleagues and customers.
  • Environmental and Infrastructure: Designing and locating facilities to mitigate the effects of localised weather and infrastructure events, and to be resilient to physical attacks.
  • Geopolitical: Understanding and managing risks associated with geographic and political boundaries between intragroup and third-party dependencies.
  • Third-party Risk: Managing supply chain risk, and in particular of critical outsourced functions by addressing vendor lock in, survivability and portability.
  • Technology Risk: Designing and operating technology services to provide the required levels of availability, capacity, performance, quality and functionality. 

Operational resilience benefits from migrating to Google Cloud

There is a growing recognition among policymakers and industry leaders that, far from creating unnecessary new risk, a well-executed migration to public cloud technology over the coming years will provide capabilities to financial services firms that will enable them to strengthen operational resilience in ways that are not otherwise achievable.  

Foundationally, Google Cloud’s infrastructure and operating model is of a scale and robustness that can provide financial services customers a way to increase their resilience in a highly commercial way.

Equally important are the Google Cloud products, and our support for hybrid and multi-cloud, that help financial services customers manage various operational risks in a differentiated manner:

  • Cybersecurity that is designed in, and from the ground up. From encryption by default, to our Titan security chip, to high-scale DOS defences, to the power of Google Cloud data analytics and Security Command Center our solutions help you secure your environment.
  • Solutions that decouple employees and customers from physical offices and premises. This includes zero-trust based remote access that removes the need for complex VPNs, rapidly deployed customer contact center AI virtual agents, and Google Workspace for best-in-class workforce collaboration.
  • Globally and regionally resilient infrastructure, data centers and support. We offer a global footprint of 24 regions and 73 zones allowing us to serve customers in over 200 countries, with a globally distributed support function so we can support customers even in adverse circumstances.
  • Strategic autonomy through appropriate controls. Our recognition that customers and policymakers, particularly in Europe, strive for even greater security and autonomy is embodied in our work on data sovereignty, operational sovereignty, and software sovereignty.
  • Portability, substitutability and survivability, using our open cloud. We understand that from a financial services firm’s perspective, achieving operational resilience may include solving for situations where their third parties are unable, for any reason, to provide the services contracted.
  • Reducing technical debt, whilst focusing on great financial products and services. We provide a portfolio of solutions so that financial services firms’ technology organisations can focus on delivering high-quality services and experiences to customers, and not on operating foundational technologies such as servers, networks and mainframes.

More Relevant Stories for Your Company

How-to

Predict User Churn on Gaming Apps with Google Analytics Data using BigQuery ML

User retention can be a major challenge for mobile game developers. According to the Mobile Gaming Industry Analysis in 2019, most mobile games only see a 25% retention rate for users after the first day. To retain a larger percentage of users after their first use of an app, developers can

E-book

No More Migration Challenges: How Nine Clients of Google Cloud Achieved Success

Google Cloud's hands-on, tailored partnerships and solutions have helped many businesses around the world to ease their cloud migration journey and achieve desired outcomes! Download the E-book to observe the public cloud landscape and understand the common hurdles to cloud adoption, the benefits of multi-phased migration with Google Cloud, cloud

Whitepaper

Multi-cloud Adoption Empowers GCCs to be Resilient, Scalable and Future-proof: Whitepaper

India has emerged as the Technology capital for the world – there are now at least 55 unicorns in India, nearly 600 funding rounds in just the last 30 months and 200+ GCCs expected in the next 2 years. There has been a rapid acceleration not just in the number

Case Study

The Inside Story of How Home Depot Migrated to Google BigQuery From an On-prem DW Solution

In the media, you will often hear story of how born-in-the-cloud companies manage with massive infrastructure. But it is one thing is to be a startup, and build infrastructure with bespoke requirements. And quite another to have a complex, multinational organization with online, with mobile, with brick-and-mortar presence, and hundreds

SHOW MORE STORIES