It’s simply amazing to witness how some of our systems integrators employ Google Cloud solutions to drive innovation in ways we at Google may never have considered—especially in healthcare.  According to analyst firm MarketsandMarkets, the market for the Cloud in healthcare is projected to grow 43% between 2020 and 2025 to nearly $65 billion, fueled by the need for better technology infrastructures and faster digital transformation.  

Healthcare and life sciences communities are looking to Google Cloud and its Service engagement model partners to improve collaboration and activate the power of medical data.  These transformations deliver robust data analytics and bring a much deeper perspective into health epidemics like COVID-19 to help save lives.

In the healthcare and life sciences industry, our Google Cloud partners and customers provide constant energy and inspiration–and are the magic in some key healthcare innovations globally.  

Let me show you how they are solving real-world business challenges.

Improving collaboration in Healthcare

Cloudbakers and Comanche County Memorial Hospital transitioned 2,000 employees to Google Workspace to improve collaboration, reduce costs, and increase security. By implementing a system that requires less maintenance while enabling mobile access to data and true collaboration, Comanche County Memorial Hospital saves $175,000 annually on licenses and helps medical professionals spend more time with patients.

“We chose Google Workspace because it cost a quarter of what we were paying previously, offers the kind of modern features that healthcare facilities need, and gave us data security and peace of mind.” —James Wellman, CIO, Comanche County Memorial Hospital

Accessing previously locked down medical data

Google Cloud and Quantiphi supported advances in cloud-based machine learning services to reduce infrastructure costs, unlock new paths of treatment, and dramatically reduce the amount of time it takes to evaluate scanned imagery following a stroke.  John Hopkins University BIOS Division has been working on medical imaging to accelerate insights from scans on approximately 500 patients from 2,500 hours to 90 minutes, and lead to more accurate decision-making for brain injury patients that will ultimately improve medical outcomes.  

“We’ve aligned closely with the goal of showing that a cloud-based, AI-driven approach is robust and that it can be performed while protecting personal PHI. In terms of costs, the cloud has definitely reduced some of the traditional financial demands of our research.” —Daniel F. Hanley, Jr., M.D., Director, Johns Hopkins University BIOS Division

Improving data access with the flexibility of Google Cloud

With the help of MediaAgility, TRIARQ migrated to Google Cloud to modernize their platform, build new applications, and expand their global footprint.  With BigQuery, TRIARQ can now consolidate all transactional data, past and present, into a single location to report on specific insights and predict future data from e-prescriptions to complex revenue-cycle data and value-base analysis.

“The future of this industry will need to be a global one, and we can no longer be stuck in legacy systems if we want to survive. Having a team that is passionate about supporting us in this journey is definitely a plus point.”—Yaw Kwakye, Co-founder and Chief Architect, TRIARQ

Increasing visibility to COVID-19 outbreaks for actionable insights

As part of its response to the COVID-19 pandemic, HCA Healthcare chose to work with Google Cloud and SADA to create a national portal that increases visibility into outbreaks in 3,100 counties across the country in just 8 weeks.  Now, the portal generates 30,000 new analytical views each day that can help inform private and public sector decision making for reopenings, closures, hot spots, and many other population health management activities. 

“This project required deep knowledge of AI, and consumer-facing platforms, as well as healthcare. Google brought together the ideal combination of product, people, and partners. Google Cloud’s healthcare-specific products along with SADA’s expertise in the healthcare IT space made this partnership the perfect choice to move quickly and intelligently.”—Dr. Edmund Jackson, Chief Data Officer, HCA Healthcare

We’re committed to building the technology, resources, and services through Partner Advantage to help our partners address this opportunity.  Looking for a solution focused partner in your region who has achieved Expertise and/or Specialization in your industry?  Search our Global Partner Directory.  Not yet a Google Cloud partner? Visit Partner Advantage and learn how to become one today!

Documents are indispensable parts of our professional and personal lives. They give us crucial insights that help us become more efficient, that organize and optimize information, and that even help us to stay competitive. But as documents become increasingly complex, and as the variety of document types continues to expand, it has become increasingly challenging for people and businesses to sift through the ocean of bits and bytes in order to extract actionable insights.

This is where Google Cloud’s Document AI comes in. It is a unified, AI-powered suite for understanding and organizing documents. Document AI consists of Document AI Workbench (state-of-the-art custom ML platform), Document AI Warehouse (managed service with document storage and analytics capabilities), and a rich set of pre-trained document processors. Underpinning these services is the ability to extract text accurately from various types of documents with a world-class Document Optical Character Recognition (OCR) engine.

Google Cloud’s Document AI OCR takes an unstructured document as input and extracts text and layout (e.g., paragraphs, lines, etc.) from the document. Covering over 200 languages, Document AI OCR is powered by state-of-the-art machine learning models developed by Google Cloud and Google Research teams.

Today, we are pleased to announce three new OCR features in Public Preview that can further enhance your document processing workflows.

1. Assess page-level quality of documents with Intelligent Document Quality (IDQ)

With Document AI OCR, Google Cloud customers and partners can programmatically extract key document characteristics – word frequency distributions, relative positioning of line items, dominant language of the input document, etc. – as critical inputs to their downstream business logic. Today, we are adding another important document assessment signal to this toolbox: Intelligent Document Quality (IDQ) scores.

IDQ provides page-level quality metrics in the following eight dimensions:

1. Blurriness
2. Level of optical noise
3. Darkness
4. Faintness
5. Presence of smaller-than-usual fonts
6. Document getting cut off
7. Text spans getting cut off
8. Glares due to lighting conditions

Being able to discern the optical quality of documents helps assess which documents must be processed differently based on their quality, making the overall document processing pipeline more efficient. For example, Gary Lewis, Managing Director of lending and deposit solutions at Jack Henry, noted, “Google’s Document AI technology, enriched with Intelligent Document Quality (IDQ) signals, will help businesses to automate the data capture of invoices and payments when sending to our factoring customers for purchasing. This creates internal efficiencies, reduces risk for the factor/lender, and gets financing into the hands of cash-constrained businesses quickly.”

Overall, document quality metrics pave the way for more intelligent routing of documents for downstream analytics. The reference workflow below uses document quality scores to split and classify documents before sending them to either the pre-built Form Parser (in the case of high document quality) or a Custom Document Extractor trained specifically on lower-quality datasets.

2. Process digital PDF documents with confidence with built-in digital PDF support

The PDF format is popular in various business applications such as procurement (invoices, purchase orders), lending (W-2 forms, paystubs), and contracts (leasing or mortgage agreements). PDF documents can be image-based (e.g., a scanned driver’s license) or digital, where you can hover over, highlight, and copy/paste embedded text in a PDF document the same way as you interact with a text file such as Google Doc or Microsoft Word.

We are happy to announce digital PDF support in Document AI OCR. The digital PDF feature extracts text and symbols exactly as they appear in the source documents, therefore making our OCR engine highly performant in complex visual scenarios such as rotated texts, extreme font sizes and/or styles, or partially hidden text.

Discussing the importance and prevalence of PDF documents in banking and finance (e.g., bank statements, mortgage agreements, etc.), Ritesh Biswas, Director, Google Cloud Practice at PwC, said, “The Document AI OCR solution from Google Cloud, especially its support for digital PDF input formats, has enabled PwC to bring digital transformation to the global financial services industry.”

3. “Freeze” model characteristics with OCR versioning

As a fully managed cloud-based service, Document AI OCR regularly upgrades the underlying AI/ML models to maintain its world-class accuracy across over 200 languages and scripts. These model upgrades, while providing new features and enhancements, may occasionally lead to changes in OCR behavior compared to an earlier version.

Today, we are launching OCR versioning, which enables users to pin to a historical OCR model behavior. The “frozen” model versions, in turn, give our customers and partners peace of mind, ensuring consistent OCR behavior. For industries with rigorous compliance requirements, this update also helps maintain the same model version, thus minimizing the need and effort to recertify stacks between releases. According to Jaga Kathirvel, Senior Principal Architect at Mr. Cooper, “Having consistent OCR behavior is mission-critical to our business workflows. We value Google Cloud’s OCR versioning capability that enables our products to pin to a specific OCR version for an extended period of time.”

With OCR versioning, you have the full flexibility to select the versioning option that best fits your business needs.

Getting Started on Document AI OCR

Learn more about the new OCR features and tutorials in the Document AI Documentation or try it directly in your browser (no coding required). For more details on what’s new with Document AI, don’t forget to check out our breakout session from Google Cloud Next 2022.

Verve Group is an ecosystem of demand and supply technologies fusing data, media, and technology to deliver results and growth to both advertisers and publishers – no matter the screen or location, no matter who, what, or where a customer is. Classifying massive amounts of this unstructured data at scale is the first step in helping to surface relevant, high-quality content to users—and that’s where natural language processing (NLP) comes in.

Verve Group uses the NLP API from Google Cloud’s Vertex AI to fetch data for their internal content classification quality verification and as an additional source for building categorization models. By leveraging the NLP API’s Content Classification models, which are now generally available and offer Google’s latest large language model (LLM) technology, Verve Group powers classification through an updated and expanded training data set with over 1,000 labels and support for 11 languages (Chinese, French, German, Italian, Japanese, Korean, Portuguese, Russia, Spanish, and Dutch join previously-available English). 

Verve Group has been using Google Cloud’s NLP API since day one, because of both the ease of implementation and the quality compared to competing NLP products. With documentation that is “comprehensive and self-explanatory,” the NLP API “allows for fast adoption and implementation, from test models all the way to production,” said Rami Alanko, GM of Verve Group.

Leveraging the NLP API has facilitated Verve Group’s fast go-to-market motions by enabling its customers to quickly discover and classify new content. “Operating on a global level with tens of different regions and languages, we have still been able to maintain high quality for our product and high retention rates with our clients,” Rami shared. “In a recent client case, we achieved 82% improvement in CTR when optimized with content quality measurements enabled by the API. In another client case, we drove brand safety risk down to 0.16% from 4% thanks to classification quality. Along with the new functionalities of the Google NLP, I can only see this trend continuing to strengthen.”

Verve Group is excited to further expand their NLP use cases by leveraging the new Content Classification models, which have already helped them expand their classification inventory, improve the quality and performance of their quality verification for customers, and unlock new use cases for NLP. “Our classification model accuracy improved 41% using Google NLP as a verification partner,” said Rami.  

Additionally, Verve Group is now using the API for metadata analysis on a  large image database. “We browse the database and run the image metadata via our classification. This flow enables us to classify images reliably aligned with our standard classification.  We pretty much use the same data flow for our runtime in-app textual content analysis, therefore allowing for close to real-time consumer engagement,” Rami added.

To learn more about how companies are leveraging NLP API from Google Cloud Vertex AI, click here, and to learn more about Google Cloud’s work with foundation models and generative AI, read The Prompt on Transform with Google Cloud.