Today we’re hosting our Retail & Consumer Goods Summit, a digital event dedicated to helping leading retailers and brands digitally transform their business. For me, this is a personally exciting moment, as I see tremendous opportunities for those companies that choose to focus on their customers and leverage technology to elevate experiences.

Our event includes breakout sessions to help retailers and brands become customer centric, embrace the digital moment and transform their operations. Some of my favorite sessions include: 

• Why Search Abandonment is the metric that matters, highlighting Retail Search, and featuring a conversation with Macy’s
• Driving Consumer Closeness in a Privacy-Centric World, discussing how retailers and brands can create a successful first party data strategy, featuring a conversation with P&G
• The Modern Store: 7 Innovation Hotspots, sharing how retailers and brands can approach store transformation to unlock the most value from technology, featuring a conversation with The Home Depot.   

I’ll be speaking in our Retail Spotlight session, discussing the current retail landscape and our industry approach, followed by conversations with Albert Bertilsson, Head of Engineering – Edge at IKEA Retail (Indga Group) and Neelima Sharma, Senior Vice President, Technology Ecommerce, Marketing and Merchandising at Lowe’s. 

Let me share a bit more about the topics we’ll discuss in that session.

In retail specifically, digital-first shopping journeys are blurring the lines between the physical and digital brand experience. Shoppers want to know what’s available before they visit your stores, and they expect fulfillment options like curbside pickup. We see this when tracking trends for interest in curbside pickup or in-stock items.

This has left many retailers asking how they can get smarter with their data, tackle the $300 billion dollar problem of “search abandonment,” move faster to create new customer experiences, and do a better job of connecting their employees and customers – with confidence.

Our team has been spending time thinking about how we can rise and succeed in this new era together. We continue to focus on areas where we can bring the best of our capabilities to our retail customers around the world. And we’re focused on ways we can bring the best of what Google has to offer through cloud integrations.

Our goal is to help retailers become customer-centric and data-driven, capture digital and omni-channel revenue growth, create the modern store and drive operational improvement.

Let’s dig into each of these strategic pillars in a bit more detail. 

Become customer centric and data driven

Customers today expect experiences that are timely, targeted, and tailored for them and their needs, and reject experiences that can’t deliver these features. Data modeling, legacy technology, and siloed systems often prevent retailers from providing that level of personalized experience. 

At Google Cloud, we work with global retailers and our ecosystem partners to activate and bring value from first-party data, particularly in the field of customer data platforms (CDPs). This includes integrations from Google Cloud, such as our business intelligence platform Looker and other popular platforms to power one source of customer data through the organization. We also help retailers modernize their data warehouse with Looker for gathering business intelligence across their organization. This is important not just for consumer data, but inventory, supply chain, and store operations as well. 

Capture Digital and Omnichannel Growth 

We power some of the largest e-commerce sites in the world, helping them scale for Black Friday, Cyber Monday, and other holiday events. While scale is critically important, it’s also important to consider the quality of the online experience. How do your customers find products? How can you help deliver seamless online and omnichannel experiences? 

To help, we’re building product discovery solutions that bring together the best of our technologies that help retailers drive engagement with their consumers. Retail Search, for example, gives retailers the ability to provide Google-quality search on their own digital properties – search that is customizable for their unique business needs and built upon Google’s advanced understanding of user intent & context. 

The imperative is clear. Recent research found that retailers lose more than $300 billion to search abandonment — when purchase intent is not converted into a sale due to bad search results — every year in the US alone. 

Today, we announced that Retail Search is available to a larger set of retailers. If you are interested in learning more about Retail Search you can contact your sales representative for additional details.

Create the modern store  

With the rise of buying trends like curbside pickup and proximity-based search, our Google Maps Platform team is working on new products and features to help raise inventory awareness for your shoppers. We want to help you make it easier for them to understand what’s available to purchase in their channel of choice.

With Product Locator, each product page connects customers with information they need for local pickup and delivery options. This ensures customers are aware of pickup and delivery options throughout the buying journey—not just checkout. 

Awareness of local inventory can boost a wide range of key metrics for your business. Shopify recently shared that shoppers who opt for local pickup over delivery had a +13% higher conversion rate and that 45% of local pickup customers make an additional purchase upon arrival.

This is just one quick example of how our Google Maps Platform team can improve experiences for your shoppers.

Operational improvement

It can be challenging to operate in a world and at a time when consumer behavior and supply chains are so disrupted and volatile, and where entire retail teams had to go remote during the pandemic and beyond. 

We’re working with retailers to leverage artificial intelligence (AI) to improve consumer experience through chat bots or conversational commerce that solves problems for customers from anywhere. You can learn more about these offerings in our Conversational Commerce with Google breakout session, featuring Albertsons.

As the need for digital transformation continues to accelerate, Google Cloud is helping retailers stay ahead of the curve with solutions for digital and omnichannel growth, data-driven and customer-focused experiences, and operational improvement. For every era of cloud technologies, from the past into the future, Google Cloud is committed to providing solutions to retailers.

Read more about our solutions for retail, and check out additional sessions, including the CPG Industry Spotlight Session How To Grow Brands in Times of Rapid Change – Featuring L’Oréal at our Retail & Consumer Goods Summit.

We recently launched Vertex AI to help you move machine learning (ML) from experimentation into production faster and manage your models with confidence—speeding up your ability to improve outcomes at your organization.

But we know many of you are just getting started with ML and there’s a lot to learn! In tandem with building the Vertex AI platform, our teams are dropping as much best practices content as we can to help you come up to speed. Plus, we have a dedicated event on June 10th, Applied ML Summit, with sessions on how to apply ML technology in your projects, as well as grow your skills in this field. 

In the meantime, we couldn’t resist a quick lesson on hyperparameter tuning, because (a) it’s incredibly cool (b) you will impress your coworkers (c) Google Cloud has some unique battle tested tech in this area and (d) you will save time by getting better ML models into production faster. Vertex Vizier, on average, finds optimal parameters for complex functions in over 80% fewer trials than traditional methods. 

So it’s incredibly cool, but what is it?

While machine learning models automatically learn from data, they still require user-defined knobs which guide the learning process. These knobs, commonly known as hyperparameters, control, for example, the tradeoff between training accuracy and generalizability.  Examples of hyperparameters are the optimizer being used, its learning rate, regularization parameters, the number of hidden layers in a DNN, and their sizes.

Setting hyperparameters to their optimal values for a given dataset can make a huge difference in model quality. Typically, optimal hyperparameter values are found via grid searching a small number of combinations, or tedious manual experimentation. Hyperparameter tuning automates this work for you by searching for the best configuration of hyperparameters for optimal model performance. 

Vertex Vizier enables automated hyperparameter tuning in several ways:

1. “Traditional” hyperparameter tuning: by this we mean finding the optimal value of hyperparameters by measuring a single objective metric which is the output of an ML model.  For example, Vizier selects the number of hidden layers and their sizes, an optimizer and its learning rate, with the goal of maximizing model accuracy.
2. When hyperparameters are evaluated, models are trained and evaluated on splits of the data set. If evaluation metrics are streamed to Vizier (e.g. as a function of epoch) as the model is trained, Vizier’s early stopping algorithms can predict the final objective value, and recommend which unpromising trials should be early stopped. This conserves compute resources and speeds up convergence.
3. Oftentimes, models are tuned sequentially on different data sets. Vizier’s built in transfer learning learns priors from previous hyperparameter tuning studies, and leverages them to converge faster on subsequent hyperparameter tuning studies.
4. AutoML is a variant of #1, where Vertex Vizier performs both model selection, and also tunes architectures/non-architecture modifying hyperparameters. AutoML usually requires more code on top of Vertex Vizier (to ingest data etc), but Vizier is in most cases the “engine” behind the process. AutoML is implemented by defining a tree like (DAG) search space, rather than a “flat” search space (like in #1). Note that you can use DAG search spaces for any other purpose where searching over a hierarchical space makes sense.
5. There are times when you may wish to optimize more than one metric. For example, we would like to optimize model accuracy, while minimizing model latency. Vizier can find the Pareto frontier, which presents tradeoffs for multiple metrics, allowing users to choose the appropriate tradeoff. Simple example: I want to make a more accurate model, but would like to minimize serving latency. I do not know ahead of time what’s the tradeoff between the two metrics. Vizier can be used to explore and plot a tradeoff curve, so users can select on the most appropriate one. For example, “a latency decrease of 200ms will only decrease accuracy by 0.5%”

Google Vizier is all yours with Vertex AI

Google published the Vizier research paper in 2017, sharing our work and use cases for black-box optimization—i.e. The process of finding the best settings for a bunch of parameters or knobs when you can’t peer inside a system to see how well the knobs are working. The paper discusses our requirements, infrastructure design, underlying algorithms, and advanced features such as transfer learning that the service provides. Vizier has been essential to our progress with machine learning at Google, which is why we are so excited to make it available to you on Vertex AI.

Vizier has already tuned millions of ML models at Google, and its algorithms are continuously improved for faster convergence and handling of real-life edge cases. Vertex Vizier’s models are very well calibrated and are self-tuning (they adapt to user data), and offer unique power features, such as hierarchical search spaces and multi-objective optimization. We believe Vertex Vizier’s set of features is a unique capability to Google Cloud, and look forward to optimizing the quality of your models by automatically tuning hyperparameters for you.

To learn more about Vertex Vizier, check out these docs and if you are interested in what’s coming in machine learning over the next five years, tune in to our Applied ML Summit on June 10th, or watch the sessions on demand in your own time.

For more than 15 years, developers have used Google Maps Platform to deliver location-based experiences to their end users and used location intelligence to optimize their businesses. Along this journey, we’ve made a variety of changes to better support our community as needs have changed and new industries and technologies have emerged. We started rolling out a new website experience, at https://mapsplatform.google.com, to help you better understand the products and solutions best suited to address your objectives. Plus, now you can directly connect to the developer documentation for each product to get started quickly, and you can visualize usage and associated costs to have a better idea of what to expect before getting started. 

Getting to your solution faster 

Maps, Routes, Places are building blocks that let you develop implementations for any use case. Building for specific use cases, however, typically requires using a combination of APIs and SDKs. To help you quickly understand what’s possible and what you need to build for your use case, you can now visit the solutions tab to select from a list of popular use cases or industries. Once you’ve selected a use case or industry, you’re taken to a page where you can explore relevant products, read helpful blog posts, see how other customers have deployed for similar use cases, and more.  

Direct access to developer documentation

Did you know there are more than a thousand pages of developer documentation created to help you get started, unblock you when you’re stuck, and share best practices? Now when you explore a product or solution from the Google Maps Platform website, you can easily navigate back and forth between our website and documentation. Just tap on JS, iOS, Android or API under the product name to get to the documentation you need. 

Budgeting for your project

To help you calculate pricing for your project, we’ve introduced a new pricing calculator. Once you find the product and API or SDK you plan to use, pull the slider to reflect your estimated number of monthly requests. This will automatically update the “monthly cost” column for each product and API or SDK you plan to use. If your estimated monthly requests exceed the slider limit, contact our sales team to ​​learn about volume discounts that start at 20% off. 

We hope our new website makes it easier to discover our products and solutions, estimate your budget, and start building with our documentation so you can deliver helpful experiences to your users and optimize your business. 

For more information on Google Maps Platform, visit https://mapsplatform.google.com.