Private Services Connect in Google Cloud Regions Enables Customers to Consume Services Faster

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At Google Cloud, we believe in making it simple and secure to consume services whether they’re from Google, a third party or customer-owned. With Private Service Connect, we have adopted a service-centric approach to our network that abstracts the underlying networking infrastructure. And today, we are announcing Private Service Connect is generally available in all Google Cloud regions.
Private Service Connect allows you to create private and secure connections from your cloud networks to services like Cloud Storage or Cloud Bigtable and third-party services like Elastic, MongoDB or Snowflake. It creates service endpoints in your VPCs that provide private connectivity and policy enforcement, allowing you to easily connect to services across different networks and organizations.
Customers told us they want to consume services faster while making sure that the connectivity is private and secure. In the past, achieving this was a challenge: networking teams had to negotiate IP address blocks, mutually agree on policies and coordinate as applications evolved to newer versions. With Private Service Connect, you can delegate the consumption and delivery of services to different teams without having to coordinate between teams.
How it works

Private Service Connect makes it easy to consume services by leveraging service endpoints that are locally managed. The services can be in different projects or managed by different organizations. Access to the service is controlled by strict governance and IAM policies. Application teams and developers can focus on delivering their services easily by exposing their ‘service attachment’. No more worrying about networking constructs—Private Service Connect takes care of connecting to the service on the Google backbone for them.
Benefits to our partners
Being able to consume services from a variety of software vendors and service providers makes it possible for enterprises to innovate faster. For that, developers need to be able to compose services from third-party vendors, Google managed services, as well as their own services. To help, third-party partners can use Private Service Connect to deliver multi-tenant services securely and at massive scale, and make the connectivity to their services appear as if they are running on the enterprises’ network. Private Service Connect will also integrate with Service Directory to register many producer services, making service consumption even simpler.
“In today’s environment, where seamless access to real-time market information and the ability to handle increasingly vast volumes of data is essential, our clients are demanding native connectivity in the cloud. Google’s Private Service Connect offers the performance and reliability required by the types of mission critical apps that rely on Bloomberg’s tick for tick market data feed, B-PIPE.” —Cory Albert, Global Head of Cloud Strategy, Enterprise Data at Bloomberg
“One of the key goals for Elastic on Google Cloud is to monitor and protect our customers’ data. Google Cloud’s Private Service Connect with Elastic Cloud furthers our commitment to our customers that together we make it quick, easy and secure to gain insights and intelligence from their data.” —Uri Cohen, Product Lead for Elastic Cloud
“MongoDB’s partnership with Google is an integral part of our strategy to support modern apps and mission-critical databases and to become a cloud data company. Private Service Connect allows our customers to connect to MongoDB Atlas on Google Cloud seamlessly and securely and we’re excited for customers to have this additional and important capability.”—Andrew Davidson, VP of Cloud Product, MongoDB
Check out the Google Cloud Console to try it today.
How Vertex Vizier’s Automated Hyperparameter Tuning Improves ML Models

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We recently launched Vertex AI to help you move machine learning (ML) from experimentation into production faster and manage your models with confidence—speeding up your ability to improve outcomes at your organization.
But we know many of you are just getting started with ML and there’s a lot to learn! In tandem with building the Vertex AI platform, our teams are dropping as much best practices content as we can to help you come up to speed. Plus, we have a dedicated event on June 10th, Applied ML Summit, with sessions on how to apply ML technology in your projects, as well as grow your skills in this field.
In the meantime, we couldn’t resist a quick lesson on hyperparameter tuning, because (a) it’s incredibly cool (b) you will impress your coworkers (c) Google Cloud has some unique battle tested tech in this area and (d) you will save time by getting better ML models into production faster. Vertex Vizier, on average, finds optimal parameters for complex functions in over 80% fewer trials than traditional methods.
So it’s incredibly cool, but what is it?
While machine learning models automatically learn from data, they still require user-defined knobs which guide the learning process. These knobs, commonly known as hyperparameters, control, for example, the tradeoff between training accuracy and generalizability. Examples of hyperparameters are the optimizer being used, its learning rate, regularization parameters, the number of hidden layers in a DNN, and their sizes.
Setting hyperparameters to their optimal values for a given dataset can make a huge difference in model quality. Typically, optimal hyperparameter values are found via grid searching a small number of combinations, or tedious manual experimentation. Hyperparameter tuning automates this work for you by searching for the best configuration of hyperparameters for optimal model performance.
Vertex Vizier enables automated hyperparameter tuning in several ways:
- “Traditional” hyperparameter tuning: by this we mean finding the optimal value of hyperparameters by measuring a single objective metric which is the output of an ML model. For example, Vizier selects the number of hidden layers and their sizes, an optimizer and its learning rate, with the goal of maximizing model accuracy.
- When hyperparameters are evaluated, models are trained and evaluated on splits of the data set. If evaluation metrics are streamed to Vizier (e.g. as a function of epoch) as the model is trained, Vizier’s early stopping algorithms can predict the final objective value, and recommend which unpromising trials should be early stopped. This conserves compute resources and speeds up convergence.
- Oftentimes, models are tuned sequentially on different data sets. Vizier’s built in transfer learning learns priors from previous hyperparameter tuning studies, and leverages them to converge faster on subsequent hyperparameter tuning studies.
- AutoML is a variant of #1, where Vertex Vizier performs both model selection, and also tunes architectures/non-architecture modifying hyperparameters. AutoML usually requires more code on top of Vertex Vizier (to ingest data etc), but Vizier is in most cases the “engine” behind the process. AutoML is implemented by defining a tree like (DAG) search space, rather than a “flat” search space (like in #1). Note that you can use DAG search spaces for any other purpose where searching over a hierarchical space makes sense.
- There are times when you may wish to optimize more than one metric. For example, we would like to optimize model accuracy, while minimizing model latency. Vizier can find the Pareto frontier, which presents tradeoffs for multiple metrics, allowing users to choose the appropriate tradeoff. Simple example: I want to make a more accurate model, but would like to minimize serving latency. I do not know ahead of time what’s the tradeoff between the two metrics. Vizier can be used to explore and plot a tradeoff curve, so users can select on the most appropriate one. For example, “a latency decrease of 200ms will only decrease accuracy by 0.5%”
Google Vizier is all yours with Vertex AI
Google published the Vizier research paper in 2017, sharing our work and use cases for black-box optimization—i.e. The process of finding the best settings for a bunch of parameters or knobs when you can’t peer inside a system to see how well the knobs are working. The paper discusses our requirements, infrastructure design, underlying algorithms, and advanced features such as transfer learning that the service provides. Vizier has been essential to our progress with machine learning at Google, which is why we are so excited to make it available to you on Vertex AI.
Vizier has already tuned millions of ML models at Google, and its algorithms are continuously improved for faster convergence and handling of real-life edge cases. Vertex Vizier’s models are very well calibrated and are self-tuning (they adapt to user data), and offer unique power features, such as hierarchical search spaces and multi-objective optimization. We believe Vertex Vizier’s set of features is a unique capability to Google Cloud, and look forward to optimizing the quality of your models by automatically tuning hyperparameters for you.
To learn more about Vertex Vizier, check out these docs and if you are interested in what’s coming in machine learning over the next five years, tune in to our Applied ML Summit on June 10th, or watch the sessions on demand in your own time.
Israeli Government Chooses Google Cloud to Power its Cloud-based ‘Project Nimbus’

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Google Cloud today announced that it has been selected by the Israeli government to provide public cloud services to help address the country’s challenges within the public sector, including in healthcare, transportation, and education.
Following a thorough public tender process, Google Cloud was selected for this four-phase project known as “Project Nimbus.” The agreement will deliver cloud services to all government entities from across the state, including ministries, authorities, and government-owned companies. The agreement is also available for higher education, health maintenance organizations and municipalities. The project will run for an initial period of 7 years, and the Israeli government may extend the engagement for up to 23 years in total.
As part of the agreement, Google Cloud will work with the public sector on the formulation of best practices for cloud migration, integration and migration to the cloud, and optimisation of cloud services. Google Cloud will also provide training to the country’s technical government employees and senior leaders to enhance digital skills. Google Cloud announced last month that it will open a Google Cloud region in Israel to make it easier for customers to serve their own users faster, more reliably and securely. The region in Israel will be available to serve not only the government and related entities but also private commercial companies, just like any other Google Cloud region.
The Accountant General of Israel, Mr. Yali Rothenberg, congratulates Google on their winning bid in the first tender of “Project Nimbus”, a multi-year flagship project led by the Israeli Government Procurement Administration, that is intended to provide a comprehensive framework for the provision of cloud services to the Government of Israel.
We are delighted to have been chosen to help digitally transform Israel. This builds on the continued success we are seeing with the public sector globally.
Google Cloud region in Israel
In April, we announced that a new Google Cloud region is coming to Israel to make it easier for customers to serve their own users faster, more reliably and securely. Our global network of Google Cloud regions are the foundation of the cloud infrastructure we’re building to support our customers in the Middle East and around the world. With cloud’s 25 regions (and forthcoming Middle East regions in Qatar and Saudi Arabia) and 76 zones around the world, we deliver high-performance, low-latency services and products for Google Cloud’s enterprise and public sector customers.
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Google Cloud’s ML-based Image Classification App: A Key to Global Wildlife Conservation
Wildlife provides critical benefits to support nature and people. Unfortunately, wildlife is slowly but surely disappearing from our planet and we lack reliable and up-to-date information to understand and prevent this loss. By harnessing the power of technology and science, we can unite millions of photos from [motion sensored cameras] around the world and reveal how wildlife is faring, in near real-time…and make better decisions
wildlifeinsights.org/about
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The Transformative Journeys of Financial Firms on Google Cloud: Watch Video
The reliance on cloud-based architectures, high performance computing, big data and more are accelerating in the banking, capital, insurance and financial services industries. Google Cloud had a strong role in transforming many businesses especially in the pandemic to smoothly transition into the digital space and understand their customers. Two years since then, financial firms have been able to design better products based on intelligent, real-time insights and leverage many capabilities of Google Cloud to deliver tailored experiences. So, how big of an impact Google Cloud has on the future of the financial services? The answer is huge and endless.
Watch this video to dive into the state of global financial services companies that leveraged modern cloud architecture for their sensitive data, platforms, devices and products while they increase revenues, stay compliant and curb costs.
Explore Google Cloud SQL’s 3 Fault Tolerance Mechanism to Ease Data Pro

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If you’re managing a crucial application that has to be fully fault-tolerant, you need your system to be able to handle every fault, no matter the type and scope of failure, with minimal downtime and data loss. Protecting against these faults means juggling numerous variables that can impact performance as well as recovery time and cost.
Today’s managed database services take over the operational complexity that used to exist for database administrators. Growing your organization’s tolerance required adding machines, compute, and storage, plus the operational costs of IT management: performing backups, writing scripts, creating dashboards, and carrying out testing to make sure your platform is ready when problems arise–all in a secure way.
At Google, our Cloud SQL managed database service offers three fault tolerance mechanisms —backup, high availability, and replication—and there are three major factors to consider for each of them:
- RTO (recovery time objective): When a failure happens, how much time can be lost before significant harm occurs?
- RPO (recovery point objective): When a failure happens, how much data can be lost before significant harm occurs?
- Cost: How cost-effective is this solution?
We’ve heard from customers like Major League Baseball, HSBC, and Equifax that they have strict data-protection needs and require highly fault-tolerant multi-region applications—and they’ve all chosen Cloud SQL to meet those needs.
Let’s take a closer look at how the decision-making process plays out for each recovery solution.
High availability (HA)
If your application is business critical, you require minimum RTO and zero RPO— a high availability configuration ensures that you and your customers are protected. If the primary instance fails, there’s another standby instance ready to take over with no data loss. There’s an additional cost here, but doing this manually brings a great operational cost, since you have to detect and verify the fault, do the failover, and make sure it’s correct—you can’t have two primary instances or you risk data corruption—then finally connect the application to the new database.
Cloud SQL removes all that complexity. Choose high availability for a given instance and we’ll replicate the data across multiple zones, synchronously, to each zone’s persistent disk. If an HA instance has a failure, you don’t have to think about when to fail over because Cloud SQL detects the failure and automatically initiates failover, for a full recovery and no data loss within minutes. Cloud SQL also moves the IP address during failover so your application can easily reconnect. MLB, for example, uses Cloud SQL high availability to serve prediction data to live games with minimal downtime. Dev/test instances don’t need those same guarantees, but can use local backups to recover from any potential failure.
Cross-region replica
If a whole Google Cloud region goes down you still need your business to continue to run. That’s where cross-region replication comes in, a hot standby replica in another Google Cloud region provides RTO of minutes and RPO typically less than a minute . If you create a read replica in a region separate from your primary instance and you get hit with a regional outage, your application and database can start serving customers from another region within minutes. But this solution can be complex and enabling it yourself can be difficult and time-consuming. Securing cross-geography traffic demands end-to-end encryption and can bring connectivity issues too.
This is where the fully managed Cloud SQL solution shines. We offer MySQL, PostgreSQL and SQL Server database engines as a cross-region replication solution that’s easily configured and bolstered by Google’s interconnected global network. Just say, “I’m in U.S. East, I want to create a replica in U.S. West,” and it’s done, reliably and securely.

Backup
When you suffer data loss because of an operations error (for example, a bug in a script dropped your tables) or human error (for example, someone dropped the wrong table by accident), backups help you restore lost data to your Cloud SQL instance. Our low cost backup mechanism features point-in-time, granular recovery, meaning that if you accidentally delete data or something else goes wrong, you can ask for recovery of, for example, the state of that database down to the millisecond, such as Monday at 12:53pm. Your valuable data is replicated multiple times in multiple geographic locations automatically. This enables the automatic handling of failover in cases of major failure. You can always rest assured that your database is available and data is secure, even in the times of major failure crises.
Cloud SQL provides automated and on-demand backups. With automated backups, Google manages the backups so that you can easily restore them when required. Also, the scheduled backing is automatically taken by default. With on-demand backup, you can create a backup at any time. This could be useful if you are about to perform a risky operation on your database, as Cloud SQL lets you select a custom location for your backup data. When the backup is stored in multiple regions, and there’s an outage in the region that contains the source instance, you can restore a backup to a new or existing instance in a different region. This is also useful if your organization needs to comply with data residency regulations that require you to keep your backups within a specific geographic boundary.

Putting it all together
For critical workloads, MLB configures their Cloud SQL instances with backups, high availability, and cross-region replication. Doing so ensures they can recover from many failure types.
- To recover from human error (“Oops, I didn’t mean to delete that”), MLB uses backups and point-in-time recovery to recovery to a millisecond or specific database transaction
- To automatically recover from primary instance failures and zonal outages, MLB uses Cloud SQL’s high availability configuration
- To protect against regional outages, MLB uses cross-region replication
Creating a robust configuration, like MLB did, takes just a few minutes. Get started in our Console or review documentation.
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