Precarious to Precision: How Dainik Bhaskar Corp Transitioned Its Business in a Time of Great Change

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About DB Corp
DB Corp is India’s largest newspaper publisher delivering 62 editions in four languages and selling about 6 million copies per day. The business also has an extensive online and mobile presence.

Headquartered in Bhopal, India, and listed on the Bombay Stock Exchange, DB Corp is India’s largest newspaper group. DB Corp publishes 62 editions in four languages and sells about 6 million newspaper copies per day. Beyond newspapers, DB Corp operates 29 radio stations, 13 portals and two mobile apps.
Like the media industry in general, DB Corp is having to adapt to readers’ increasing preference for accessing news content online – particularly on mobile devices.
However, online advertising is yet to fill the gap left by the leakage of advertising revenues from print. Further disruption occurred when the Indian Government’s implemented a demonetization program in November 2016 that prompted a sharp surge in e-commerce transactions and online banking.
Facing a tsunami of change, DB Corp is developing and executing new strategies to engage consumers and build revenues.
These plans include evolving from an IT-supported business to an IT-enabled company, and finally to an IT-led business that complements its newspapers with online news and updates throughout the day.
DB Corp is building e-commerce properties that leverage its print brands and is moving to increase advertising across its mobile services.
Furthermore, the business is looking to capture information about readers and customers to tailor its publications and services more closely to their needs.
Expertise in Managing Large Data Volumes Behind GCP Selection
However, DB Corp’s on-premises infrastructure and traditional applications could not deliver the flexibility and agility needed to support the transition to real-time news delivery.
In late 2015, DB Corp started evaluating public and private cloud services, including cloud-based application suites and platform-as-a-service offerings. This process led the business to deploy G-Suite and start working with Google Cloud Platform (GCP).
“We selected GCP due to Google’s experience in delivering cloud services, and because nobody else manages data volumes of the magnitude that they do,” says R D Bhatnagar, Chief Technology Officer, DB Corp.
“We were also impressed by the fact GCP had a local team with the skills and expertise to educate us about how best to use its products.”
DB Corp is migrating its websites and key applications to GCP. The business is also upgrading its network to remove bandwidth restrictions that could impede the value provided by GCP services.
The scale and scope of DB Corp’s G Suite and GCP projects has required the business to engage four partners and access technical expertise and support from Google itself. Technical and business experts from the platform as a service provider are providing monthly updates and training sessions with various groups within the organisation, including user communities and the board of directors.
The Google projects at DB Corp are driving a sharp increase in the speed, agility and performance of the business.
“As a senior leader within the organisation, I see the key benefits of GCP and other technologies being lower cost; greater efficiency; and improved business continuity,” says Bhatnagar.
“For example, the current data center team can be redeployed to other initiatives as the technical experts at GCP will be undertaking most of the management and maintenance tasks.”
DB Corp is already making business and financial performance data available in real time from a single source, enabling business teams to make sound, consistent decisions about digital strategies and other key activities. These teams may also address issues or problems before they compromise the quality of content and services provided to consumers.
Deploying Chrome for Meetings across various offices has enabled teams to communicate and collaborate effectively in real time, breaking down geographic barriers, ensuring each member is on the same page and ensuring the business transformation proceeds smoothly.
Sales teams are using Google Forms and Google Sheets to centralize and control tasks such as sales forecasting, reducing the time required to complete reports and updates from up to a week to two hours.
Furthermore, various teams are using calendars to improve organization and productivity. For example, editorial teams are using calendars to track Indian holidays and festivals and deliver relevant content to readers.
Reporters are also using Google Cloud Speech API and Google Cloud Translation API services to capture and document interviews and source material for articles at accuracy rates of 95 percent for Hindi alone.
How Cardinal Group Created a Collaborative Culture and Reduced Support Tickets by 43% Per IT Team Member

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At Cardinal Group, we have four distinct lines of business, each of which are critical to our overall company performance: real estate investment, third-party property management, construction management, and marketing.
As the VP of IT and Data, one of my top priorities is giving each of our team members across these teams the tools they need to be productive, while also ensuring all of our company’s data is safe, secure, and properly managed. And with a variety of different business units, it’s critical that our team members are able to collaborate effectively across teams. We rely heavily on Google Drive and G Suite to help us accomplish these goals.
Prior to partnering with Google, we relied on a legacy content storage and management solution. Our team members found this tool cumbersome and unintuitive—finding the right file at the right time was very difficult, and it was challenging to collaborate and share content effectively across the various teams within our company.
We also struggled with document ownership and version control. One team would start working on a contract, and then share it with a collaborator over email, who would then share it with a third collaborator, and so on. It was never clear which version of the document was the most up to date, who owned it, and who should be working on it. Our team members relied on these tools every day to get their jobs done, and the subpar experience was impacting productivity and morale.
Moving toward a more collaborative company culture
We began to explore various solutions to these problems, and quickly realized that Google’s approach to productivity was most closely aligned with Cardinal Group’s desire to build a more collaborative and innovative culture. We worked closely with Cloudbakers, a Google partner, to migrate all of our existing content and data to Drive.
And most of our team members were already familiar with Drive and found it very intuitive and easy to use, so change management was minimal and we were quickly up and running.
With Drive, it’s easy for our team members to quickly find and access the files they need at that moment, which saves them valuable time and increases productivity across our teams. Live, real-time collaboration across Drive and our other G Suite apps is a huge selling point for us.
For example, if we’re building a marketing plan, our onsite, marketing, and operations teams can all work simultaneously on the same plan, which saves us a ton of time and also eliminates version control and ownership issues. We’re also moving towards a “work from anywhere” model, and Drive is a huge enabler of this transition, with team members able to easily access and collaborate on files, whether they’re working in our main office, at home, or at a customer’s community.
Fewer support tickets lets IT spend time on more impactful projects
Since we started working with Google a few years ago, our company has grown significantly, from 800 to 1,400 team members. During this tremendous growth, the number of productivity-related support tickets we see has remained flat; this translates to a 43% decline in the number of support tickets per team member. As a result, our team members can spend more time being productive and my IT team can focus less on resolving support tickets and more on creating business value for Cardinal Group and our team members.
Moving to Google Drive and G Suite has been a big part of our journey towards being a more collaborative and innovative company. We’re looking forward to continuing this partnership with Google and we’re excited to see what’s next!
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Trusted Collaboration for Hybrid Workplace with Google Workspace
Hybrid workspace need high levels of security, data privacy, and trust for seamless collaboration across workforce. As we navigate to the new normal, your enterprise can learn about the security and privacy specific innovations Google Workspace utilizes to help customers realize powerful, trusted, cloud-native collaboration.
How Do You Cut Costs and Improve Staff Productivity, and Business Visibility? Ascend Money Has an Answer

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Hundreds of millions of residents of South East Asia have only limited access to banking and finance services. However, help is at hand. One of South East Asia’s largest fintech businesses, Ascend Money is using digital technologies to realize its mission of enabling as many people as possible to access innovative financial services and live better lives.
According to Ascend Money, 60 percent of the region’s 620 million residents do not have access to a full suite of financial services. Even a relatively small proportion of this market represents a big opportunity for the business.
Ascend Money’s offerings include the TrueMoney regional payment platform for underserved and digital consumers. The TrueMoney platform supports more than 40 million consumers across six countries: Cambodia, Indonesia, Myanmar, the Philippines, Thailand, and Vietnam.
“We found, based on value, ease of use, effectiveness, and the skills and adaptability of our own team members, BigQuery and other Google Cloud Platform services were the best fit for our business.”
– Abraham Jarrett, Head of Engineering, Ascend Money
TrueMoney also provides an e-wallet app that provides easy ways to top up mobile phones, undertake online shopping, and pay for products and services; a network of 65,000 branded shops; and international remittances, initially between Thailand and Myanmar. In addition, Ascend Money offers financial products to small to medium businesses.
Ascend Money is part of the South East Asian online business Ascend Group, which also operates e-commerce, e-procurement, data centers, cloud services, fulfilment, and digital marketing services.
Cost is a key criteria
Ascend Money initially started operations using physical infrastructure and on-premises workforce productivity applications. However, as the business grew its customer base and expanded into new markets, its technology leaders began to explore options to improve value for money; reduce the maintenance load on in-house team members; improve its data management and analysis; and collaborate more effectively.
“Operating our own on-premises infrastructure entails a higher cost of ownership and maintenance, as well as requiring us to scale up our hardware as needed,” says Abraham Jarrett, Head of Engineering, Ascend Money. “We conducted an evaluation and found that moving to the cloud would deliver a range of benefits.”
G Suite and Google Cloud Platform the best fit
The business evaluated solutions available in the market and opted to move to G Suite and Google Cloud Platform.
“Moving to Google Cloud Platform was an optimization exercise, with lowering our costs our primary goal, and achieving better performance an added benefit,” says Jarrett. Google Cloud Platform monitoring, diagnostic, and analytics tools have enabled Ascend Money to reduce its infrastructure spending, becoming more efficient and cost-effective in the process.
“Managing software is a big cost for us. Through G Suite, we are significantly reducing our software deployment, licensing, and repair costs.”
– Abraham Jarrett, Head of Engineering, Ascend Money
The Ascend Money team saw Google Kubernetes Engine as enabling a seamless way of transitioning from an on-premises data center to a cloud service. “We considered industry trends such as what people were adopting and who we could hire when making our decision,” says Jarrett. “Engineering teams are focusing on using Kubernetes open source container management at scale and as a way of doing business, which was attractive to us.
“Google Kubernetes Engine presented the easiest way to manage and orchestrate our containers, and drive us away from our existing infrastructure.”
BigQuery best for cost and ease of use
Ascend Money also reviewed data infrastructure solutions, with its business intelligence and data platform teams considering a range of options. The teams quickly ruled out an on-premises solution due to the capital investment required and opted for a cloud service. Following a rigorous evaluation of Google Cloud Platform against the services offered by another cloud provider, Ascend Money opted to run on Google Cloud.
“We found, based on value, ease of use, effectiveness, and the skills and adaptability of our own team members, BigQuery and other Google Cloud Platform services were the best fit for our business,” says Jarrett. The business is now running an architecture comprising a BigQuery analytics data warehouse; Cloud Storage to store raw and archive data; Cloud Dataflow to process stream and batch data, and Cloud Pub/Sub for event ingestion and delivery.
“We’re expanding our utilization of BigQuery and other services on a daily basis,” says Jarrett.
Ascend Money is also using a range of Google Cloud Platform services for the infrastructure outside its data platform, including Stackdriver logging and monitoring; Cloud KMS to manage cryptographic keys for its cloud services, Cloud Build to undertake continuous integration, delivery, and deployment; Cloud DNS to provide domain name system services; and Cloud Functions to enable its developers to run and scale code in the cloud.
With Google Cloud Platform, Ascend Money is now processing about 12GB of batch data per day and streaming data from about 200 data marts per day in Thailand alone.
Cost effective scalability and faster to market
Google Kubernetes Engine has enabled the business to scale and deliver to market faster. “We can build on the platform, take the application and container and deploy them to scale out,” says Jarrett. “The Google Kubernetes Engine orchestration mechanism that provides containerized, elastic scalability is extremely important in allowing us to manage costs and expend our effort efficiently. Through Kubernetes, we can write once and deploy everywhere.”
With Google Cloud Platform, the business has saved 3,000,000 THB (about US$90,000) in licensing costs and, through automation tools, reduced the time to complete infrastructure activities by 50 percent.
“We don’t have as many meetings since we deployed G Suite and we can work effectively in a distributed fashion.”
– Abraham Jarrett, Head of Engineering, Ascend Money
Ascend Money’s entire workforce is now using G Suite to collaborate and operate productively. The business is achieving a range of benefits including being able to get new team members up and running more quickly and reduced cost. “Managing software is a big cost for us,” says Jarrett. “Through G Suite, we are significantly reducing our software deployment, licensing, and repair costs.” Meanwhile, the shorter time to onboard team members to G Suite is paying off with improved productivity and an accelerated ability to collaborate.
Ascend Money team members primarily use Sheets, Slides, and Docs to create internal materials, including product requirement documents in Docs and workforce and project planning spreadsheets in Sheets.
The organization also uses Hangouts Meet to collaborate when working from different locations. “We don’t have as many meetings since we deployed G Suite and we can work effectively in a distributed fashion,” says Jarrett. “People can work from home and we have five regions plus Thailand where they can collaborate live on a document, such as a slide deck for board meetings or meetings with our chief executive officer, head of engineering, or other senior managers.”
20 hours per week saved
Jarrett describes the time savings of using web browser-based productivity software and G Suite as saving them an average of 20 hours per week. This has improved productivity and the quality of life for Ascend Money’s hard-working team, increasing overall staff satisfaction.
“The ability to work remotely is a big win for us,” Jarrett says. “Our team members can keep one computer at work and one at home and access the same information, they can work in a plane while it sits on the tarmac, or update a Google Doc or a Google Sheet in real time on their phone. They can work anytime, from any location, as long as they have an internet connection. They have less dead time, meaning more uptime.”
With Google Cloud Platform and G Suite, Ascend Money is ideally positioned to support growing demand for its fintech services in South East Asia, particularly among people with limited access to banking. “We have the agility and dynamism to support rising demand and look forward to continuing to work with Google to realize our business ambitions,” says Jarrett.
Canva: Democratizing design and collaborating closely with Google Workspace

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Launched in 2013, Canva is a free online design platform with a mission to empower everyone in the world to design. Featuring a simple drag-and-drop user interface and a vast range of templates ranging from presentations, social media graphics, posters, apparel to videos, plus a huge library of fonts, stock photography, illustrations, video footage and audio clips, anyone can take an idea and create something beautiful. The Canva team is located across the globe with offices in the United States, China, the Philippines and Australia.
A long-term user
“To empower our team to undertake deep work, we have a recurring weekly Calendar invitation that keeps an entire day free of meetings across the business.” – Jeff Lai, Internal Infrastructure Specialist, Canva
A business that enables collaboration, innovation, and creativity is a natural fit for Google Workspace, an integrated suite of secure, cloud-native collaboration and productivity applications. Canva is a long-term user of the application suite and Jeff Lai, Internal Infrastructure Specialist, says “being a global business from day one, the company wanted to ensure any technology we used would be able to grow and scale with us.
“Google Workspace certainly met the brief. For example, creating new Google Workspace instances is very easy, you simply connect them to your domain and away you go.”
Canva has 1,850 Google Workspace licenses to cover its approximately 1,200-strong workforce, plus service accounts and shared accounts. The application suite covers the organization’s communication, connectivity and productivity needs, with enough storage to enable the business not to have to pay for supplementary storage services or deploy storage in-house. Canva’s team of designers, developers, marketers, investors and advisers uses Google Workspace for tasks such as scheduling meetings, emailing and chatting to internal and external parties, storing files and tracking activity on spreadsheets.
“Google Workspace is like air and water to us,” says Jeff. “it is part of the natural environment of our workplace.”
Reviewing licensing
With Google Workspace enabling Canva’s global workforce model, the business is exploring ways of further leveraging the features available through the application suite; Jeff reveals Canva is exploring the use of enterprise-class licenses that provide additional reporting and auditing capabilities.
Near-100% availability
“We expect Google Workspace to continue to play a key role in our operations and in supporting an increasingly international workforce.” – Jeff Lai, Internal Infrastructure Specialist, Canva
Supporting a distributed model with an increasing number of employees based outside Australia also requires Canva to use collaboration and productivity tools available 24 hours a day, seven days a week.
Google Workspace applications help the business drive continuous improvement from the bottom up, as well as the top down. Canva uses Forms to capture — in what Jeff describes as ‘no-judgement’ fashion — new ideas, callouts of broken processes, or areas of improvement. These comments and suggestions go directly to founders and senior management for action.
Furthermore, Google Workspace enables Canva to run a continuously productive working environment. “To empower our team to undertake deep work, we have a recurring weekly Calendar invitation that keeps an entire day free of meetings across the business,” says Jeff.
Growth example of ‘new normal’
Canva’s team believes the organization’s accelerated growth is indicative of the ‘new normal’, as more teams realize the need for a more scalable, more collaborative, more affordable and more user-friendly design platform.
Organizations of all sizes are doubling down on building a reliable remote workplace, and are turning to modern productivity and collaboration platforms like Canva to ensure they remain flexible and scalable.
Google Workspace and other Google Cloud products and services also enable Canva to increase the value of its own platform. The business uses Translation API to translate non-English searches into English, allowing it to display appropriate images and other elements.
Furthermore, the Canva editing tool enables users to pull files from Drive to be refined, while the platform also integrates with Google Maps and YouTube to give end users the ability to easily create items such as online brochures with these products integrated into them. Finally, Canva for Education — a tailored product to support student learning — integrates with Google Classroom, helping educators efficiently manage progress and connect with students at school, from home or on the go.
With Google Workspace, Canva is ideally positioned to continue growing its user base and build on the success of a platform that has thousands of templates and fonts, and millions of stock photos, icons and illustrations. Jeff says the business remains focused on the same goal as its founders had right at the start — making design accessible to everyone. “We expect Google Workspace to continue to play a key role in our operations and in supporting an increasingly international workforce,” he says.
From operations to planning, G Suite customers scale data insights with Connected Sheets

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We recently announced the general availability of Connected Sheets, which brings you the power and scale of a BigQuery data warehouse in the familiar context of Google Sheets. With Connected Sheets, you can analyze billions of rows and petabytes of data in Sheets without specialized knowledge of computer languages like SQL. This makes it easy for anyone, not just data analysts, to apply pivot tables, charts, and formulas to massive datasets and unlock insights.
Our customers use Connected Sheets to enable data-driven decision-making across their organizations. We’ve heard many stories about how Connected Sheets has enabled them to achieve operational efficiencies and new ways of unlocking the power of their data; we’d like to share a few here.
Operate with agility
Now more than ever, it’s critical for organizations to react with flexibility and agility to new realities. Connected Sheets helps organizations harness and collaborate on massive amounts of data, making it easier to understand and quickly respond to today’s dynamic landscape.
The United Nations Office for Project Services (UNOPS) helps the UN and its partners deliver peace and security, humanitarian, and development solutions. As COVID-19 emerged, UNOPS used Connected Sheets to help coordinate a swift global response. Says Tushar Dighe, Chief Information Officer at UNOPS, “When the COVID-19 pandemic started, we needed to quickly assess the status of our operational capacity in order to assist governments with the response. We used a Connected Sheet with data from our BigQuery data warehouse combined with manual status inputs on the same Sheet, where colleagues in more than 80 countries were able to collaboratively provide inputs. The results in the form of pivots and charts were instantly available live. It took less than three hours to design and implement the solution, and we had status information from more than 80 countries within the first 24 hours.”
Improve business and financial reporting
Reports and dashboards displaying business metrics, like revenue figures or operational KPIs, play a critical role in organizations. These reports help sales teams track performance, enable finance teams to make projections, and provide business leaders with a picture of their organization’s health. Especially now, as businesses adapt their planning to reflect the new normal and employees remain dispersed, it’s doubly important that teams can quickly access and collaborate on business and financial dashboards, from wherever they are. But building and maintaining these reports can be time consuming and error-prone, and requests for changes or new views result in manual work for data analysts. All of this just extends the time to insight and action.
Connected Sheets helps automate report creation, while maintaining a single source of truth for data in BigQuery. The live connection between BigQuery and Sheets also means that data stays fresh, minimizing the risk that people make decisions based on outdated information and avoiding the data integrity risks of manual data pulls.
Says Alexander Danilowicz, a Software Engineer at data connectivity company LiveRamp, “Our Finance team uses Connected Sheets to automate reports that are shared with other stakeholders to run the business. This enables our business partners to analyze and create pivot tables on massive datasets, which is not possible in a traditional spreadsheet.”
“Now that it’s all integrated, there’s no human error involved. Changes can be made at the click of a button, resulting in 10 hours saved per month,” he adds.
Track product adoption
It’s important for teams across the business to understand customer adoption of products and services, whether it’s the product team tracking usage of a newly released feature or the support team trying to anticipate incoming service requests. Similarly, IT teams need to analyze adoption of an organization’s internal applications and systems, so they know what tools employees are using and how they are being used. But product adoption datasets are often too large for traditional spreadsheets to handle, and new data is continuously being added.
Connected Sheets can provide teams access to large, powerful, and up-to-date usage datasets, in the familiar Sheets interface. PwC, a global professional services organization, uses Connected Sheets as part of its efforts to make technology and data more accessible across its workforce. One way PwC uses Connected Sheets is to monitor and analyze internal adoption of tools like G Suite.
Says Peter Van Nieuwerburgh, Global Change Manager at PwC, “If you look at our own adoption dashboarding, it’s more than three terabytes of data—good luck putting that in any spreadsheet. With Connected Sheets, we’re not really pulling the data into the spreadsheet, rather it lives in the database where it belongs. The ability to go and so easily analyze and visualize the data is really powerful.”
We hope Connected Sheets helps to scale data-driven decision making at your organization, by making powerful data easily accessible across your sales, finance, product, and IT teams.
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