Next-Level Ecommerce Engagement: Transforming User Identities with GCIP - Build What's Next
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Next-Level Ecommerce Engagement: Transforming User Identities with GCIP

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Discover how Google Cloud Identity Platform boosts retail customer engagement by providing secure, flexible identity management for seamless ecommerce experiences, enhancing loyalty and satisfaction. Learn about GCIP's features and benefits.

One of the fundamental questions that retailers constantly ask themselves is how well they know their customers and how they can build deeper relationships. Knowing who their customers are can have a direct impact on improving customer engagement, which can lead to increased conversion rates, customer loyalty, lifetime value, and higher return on marketing spend. 

Retailers have started to use innovative new methods like identity graphs, which connect information from multiple sources such as internal databases, marketing systems, online interactions and social media platforms. While these new methods have shown promise, the best and most effective approach remains customer self-identification through an authentication process.

As a result, retailers require a sophisticated user identity platform that protects customer information with proper authentication and authorization, one which incorporates advanced mechanisms like multi-factor authentication and intelligent account protection, to ensure customer information is protected throughout its lifecycle. 

Google Cloud Identity Platform (GCIP) is a customer identity and access management (CIAM) solution that can enable retailers (and any other organization) to add identity and access management capabilities to online applications. GCIP is easy to administer and develop with, and is able to grow with an organization’s online user base.

With a customer identity and access management (CIAM) solution like GCIP, a retailer can quickly and easily implement powerful identity management and security capabilities such as:

  • Advanced authentication through email or SMS/text messaging.
  • Quicker onboarding with social logins from Google, Facebook and others.
  • Flexibility to support external identity providers through identity federation.
  • Support for multi-tenant B2B use cases with the ability to create unique silos of users and configurations.
  • Easy to use interfaces and libraries to help web/mobile application developers quickly integrate and launch. 
  • Broad authentication protocol support, including SAML 2.0, OAuth/OIDC or simple email- and password-based authentication.
  • Built on Google Cloud’s planet-scale infrastructure to support a growing customer base.

How does it work?

GCIP allows end users to authenticate to web and mobile applications. For retailers, this could be their online shopping app for mobile devices or an ecommerce website accessible over the internet through a web browser.

Users can sign-in with their email/passwords, phone numbers or using their social logins . If the organization uses an existing OpenID Connect (OIDC) provider, a Security Assertion Markup Language (SAML 2.0) provider or even a custom authentication system which issues signed tokens, Google Cloud Identity platform can be used as the authentication orchestrator.

Using Google Cloud Identity Platform as the primary authentication system

GCIP can serve as the primary authentication system, meaning users are provisioned into GCIP. In this case, the end user identities are securely persisted in the “account store” database. The database is a part of fully managed GCIP services and needs no provisioning or scaling from the retailer as their end user base grows. A high level architectural overview of how this flow may look like is shown below:

https://storage.googleapis.com/gweb-cloudblog-publish/images/1_Google_Cloud_Identity_Platform.max-1700x1700.png

Using Google Cloud Identity Platform with social logins

Google Cloud Identity Platform can also be used with popular social logins such as Google, Facebook and others. This gives users a familiar option and eliminates the need to provision users in the GCIP identity store. Below is a high-level architecture diagram showing how GCIP integrates with the social login providers.

https://storage.googleapis.com/gweb-cloudblog-publish/images/2_Google_Cloud_Identity_Platform.max-1800x1800.png

Customizing user flows

Many organizations want to be able to customize their login flows. Sometimes, an organization wants to make data related to new user creation and user logins (barring the passwords) available to other systems. These systems can include analytical systems, recommendations or promotions engines (such as sending welcome emails and promotions upon new sign-ups,) security operations (for example, to run analysis on sign-in requests to help detect account takeover attempts,) customer master data management systems, and customer data platforms. GCIP supports blocking functions and asynchronous functions to help customize the login flows and enable syndication of the login or sign-up activity related data to external systems.

Next steps

Google Cloud Identity Platform can provide a robust, scalable, secure-by-design mechanism for managing and authenticating users to online apps. To learn more about GCIP and how it can benefit your organization, please check out the documentation.

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Highmark & Google’s Secure-by-design Technique to Bring the Living Health Solution to Life

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U.S. prominent health and wellness firm, Highmark uses Google Cloud and Google Cloud Professional Services Organization to build an innovative platform that delivers a unique experience for customers across billing and insurance. Read more!

In an industry as highly regulated as healthcare, building a single secure and compliant application that tracks patient care and appointments at a clinic requires a great deal of planning from development and security teams. So, imagine what it would be like to build a solution that includes almost everything related to a patient’s healthcare, including insurance and billing. That’s what Highmark Health (Highmark)—a U.S. health and wellness organization that provides millions of customers with health insurance plans, a physician and hospital network, and a diverse portfolio of businesses–decided to do. 

Highmark is developing a solution called Living Health to re-imagine healthcare delivery, and it is using Google Cloud and the Google Cloud Professional Services Organization (PSO) to build and maintain the innovation platform supporting this forward thinking experience. Considering all the personal information that different parties like insurers, specialists, billers and coders, clinics, and hospitals share, Highmark must build security and compliance into every part of the solution. 

In this blog, we look at how Highmark Health and Google are using a technique called “secure-by-design” to address the security, privacy, and compliance aspects of bringing Living Health to life.

Secure-by-design: Preventive care for development

In healthcare, preventing an illness or condition is the ideal outcome. Preventive care often involves early intervention—a course of ideas and actions to ward off illness, permanent injury, and so on. Interestingly, when developing a groundbreaking delivery model like Living Health, it’s a good idea to take the same approach to security, privacy, and compliance. 

That’s why Highmark’s security and technology teams worked with their Google Cloud PSO team to implement secure-by-design for every step of design, development, and operations. Security is built into the entire development process rather than waiting until after implementation to reactively secure the platform or remediate security gaps. 

It’s analogous to choosing the right brakes for a car before it rolls off the assembly line instead of having an inspector shut down production because the car failed its safety tests. The key aspect of secure-by-design is an underlying application architecture created from foundational building blocks that sit on top of a secure cloud infrastructure. Secure-by-design works to ensure that these building blocks are secure and compliant before moving on to development.

The entire approach requires security, development, and cloud teams to work together with other stakeholders. Most importantly, it requires a cloud partner, cloud services, and a cloud infrastructure that can support it. 

Finding the right cloud and services for secure-by-design 

Highmark chose Google Cloud because of its leadership in analytics, infrastructure services, and platform as a service. In addition, Google Cloud has made strategic investments in healthcare interoperability and innovation, which was another key reason Highmark decided to work with Google. As a result, Highmark felt that Google Cloud and the Google Cloud PSO were best suited for delivering on the vision of Living Health—its security and its outcomes. 

“Google takes security more seriously than the other providers we considered, which is very important to an organization like us. Cloud applications and infrastructure for healthcare must be secure and compliant,” explains Highmark Vice President and Chief Information Security Officer, Omar Khawaja. 

Forming a foundation for security and compliance

How does security-by-design with services work? It starts with the creation and securing of the foundational platform, allowing teams to harden and enforce specified security controls. It’s a collaborative process that starts with input from cross-functional teams—not just technology teams—using terms they understand, so that everyone has a stake in the design. 

A strong data governance and protection program classifies and segments workloads based on risk and sensitivity. Teams build multiple layers of defense into the foundational layers to mitigate against key industry risks. Google managed services such as VPC Service Controls help prevent unauthorized access. Automated controls such as those in Data Loss Prevention help teams quickly classify data and identify and respond to potential sources of data risk. Automation capabilities help ensure that security policies are enforced.

After the foundational work is done, it’s time to assess and apply security controls to the different building blocks, which are Google Cloud services such as Google Kubernetes EngineGoogle Compute Engine, and Google Cloud Storage. The goal is to make sure that these and similar building blocks, or any combination of them, do not introduce additional risks and to ensure any identified risks are remediated or mitigated. 

Enabling use cases, step by step

After the foundational security is established, the security-by-design program enables the Google Cloud services that developers then use to build use cases that form Living Health. The service enablement approach allows Highmark to address complexity by providing the controls most relevant for each individual service. 

For each service, the teams begin by determining the risks and the controls that can reduce them. The next step is enforcing preventive and detective controls across various tools. After validation, technical teams can be granted an authorization to operate, also called an ATO. An ATO authorizes the service for development in a use case.

For use cases with greater data sensitivity, the Highmark teams validate the recommended security controls with an external trust assessor, who uses the HITRUST Common Security Framework, which maps to certifications and compliance such as HIPAANISTGDPR, and more. A certification process follows that can take anywhere from a few weeks to a few months. In addition to certification, there is ongoing monitoring of the environment for events, behavior, control effectiveness, and control lapses or any deviation from the controls.

The approach simplifies compliance for developers by abstracting compliance requirements away. The process provides developers a set of security requirements written in the language of the cloud, rather than in the language of compliance, providing more prescriptive guidance as they build solutions. Through the secure-by-design program, the Highmark technology and security teams, Google, the business, and the third-party trust assessor all contribute to a secure foundation for any architectural design with enabled Google Cloud services as building blocks. 

Beating the learning curve 

Thanks to the Living Health project, the Highmark technology and security teams are trying new methods. They are exploring new tools for building secure applications in the cloud. They are paying close attention to processes and the use case steps and, when necessary, aligning different teams to execute. Because everyone is working together collaboratively toward a shared goal, teams are delivering more things on time and with predictability, which has reduced volatility and surprises. 

The secrets to success: Bringing everyone to the table early and with humility

Together, Highmark and Google Cloud PSO have created over 24 secure-by-design building blocks by bringing everyone to the table early and relying on thoughtful, honest communication. Input for the architecture design produced for Highmark came from privacy teams, legal teams, security teams, and the teams that are building the applications. And that degree of collaboration ultimately leads to a much better product because everyone has a shared sense of responsibility and ownership of what was built. 

Delivering a highly complex solution like Living Health takes significant, more purposeful communication and execution. It is also important to be honest and humble. The security, technology, and Google teams have learned to admit when something isn’t working and to ask for help or ideas for a solution. The teams are also able to accept that they don’t have all the answers, and that they need to figure out solutions by experimenting. Khawaja puts it simply, “That level of humility has been really important and enabled us to have the successes that we’ve had. And hopefully that’ll be something that we continue to retain in our DNA.”

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New Capabilities in Cloud Asset Inventory Allow Better Visibility into Google Cloud Environments

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Cloud Asset Inventory's four new capabilities provide better clarity and visibility of Google Cloud and Anthos environments for real-time monitoring and powerful asset analysis. Learn how to get started with these new capabilities and features.

Businesses that operate in complex cloud environments, large fleets, or sophisticated security operations all require visibility into their cloud assets in order to keep their teams nimble and their data secure. Cloud Asset Inventory (CAI) helps these teams understand their Google Cloud  and Anthos environments by providing complete visibility, real-time monitoring, and powerful asset analysis capabilities. Today, Cloud Asset Inventory gets four new capabilities that help you understand your environment more clearly and easily than ever before.

New user interface eases asset and insight discovery 

Cloud Asset Inventory console preview is now publicly available for GCP and Anthos customers. This preview provides insights into your cloud footprint, history and details of resource usage with powerful filtering and search capabilities. For example, you can view your global distribution of resources and policies, how your GCE VM footprint has been changing over time, as well as full metadata and change history for all your assets. The CAI console can be filtered at the organization, folder, or project-level, so each user can view the resources they have permissions for down to project level granularity.

Cloud Asset Inventory.jpg

Asset discovery and Datadog integration

A new asset list service in CAI provides quick and comprehensive asset discovery, including asset history, without needing to export the data to a storage destination. Datadog, a leading multi-cloud monitoring and security service provider, relies on deep integration with CAI for service and asset discovery. Datadog has been piloting and taking full advantage of the newly released asset list service. Datadog Product Manager, Steve Harrington, commented: 

“Google’s new Cloud Asset Inventory API provides us with an immensely valuable, single source of truth for determining the resources present in a given GCP environment. Along with its rich metadata, this enables us to enhance multiple aspects of our integration with GCP, including streamlined metric collection and ingestion of custom labels. We plan to continue building around Cloud Asset Inventory in the future to improve existing features, and are envisioning ways it could help us provide entirely new insights to our customers.”

Answer “who can access what resources?”

Determining authoritative answers to security-related questions like “Who can read data from my storage bucket that contains PII?” or “Does a terminated employee still have any remaining access to my system?” can be difficult and time consuming. This is why access management and identity certification is one of the top security priorities for enterprises running workloads in the cloud. To help alleviate this challenge, the new Policy Analyzer capability in CAI thoroughly analyzes the relationship between IAM policies and resources. The analysis includes powerful and efficient group expansion, service account impersonation, conditional access analysis, resource expansion, and more. You can even export the results to a BigQuery table or Cloud Storage bucket for further analysis and record keeping. CAI’s enhanced UI makes it even easier for you to build your own flexible queries and quickly get to a comprehensive answer.

policy analyzer.jpg

Create asset posture visibility 

Cloud Asset Inventory now provides seven types of Asset Insights through the Active Assist platform. These new asset insights help proactively detect anomalies within your organization’s IAM policies, which may be opportunities to improve your security posture. The insights can be aggregated at the Organization, Folder or Project level. 

The seven new Asset Insights include: 

  • External members in IAM policies. 
  • External users that impersonate your service accounts.
  • External members as policy editors.
  • External users who can view cloud storage buckets.
  • Terminated users/groups that are still in IAM policies
  • IAM policies containing all users or all authenticated users.
  • Projects with only terminated users as owners.

As a Google Cloud customer you can get started and use all the recently released capabilities and features immediately; check out our documentation to see how. We’d love to hear your feedback; email us with any questions or concerns!

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reCAPTCHA Keeps Unemployment Claims and COVID Vaccine Registration Portals Threat-free

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reCAPTCHA Enterprise platform's intuitive fraud detection and superior security functionalities has been helping aiding government agencies manage increased traffic for sites that are meant to provide public assistance.

More people than ever have been conducting more of their lives online due to the COVID-19 pandemic. This creates a new landscape for fraudsters to create and release new attacks. Research commissioned by Forrester Consulting showed 84% of companies have seen an increase in bot attacks. 71% of organizations have seen an increase in the amount of successful attacks. 65% of businesses have experienced more frequent attacks and greater revenue loss due to bot attacks. With so many people visiting government websites to learn more about the COVID-19 vaccine, make vaccine appointments, or file for unemployment, these web pages have become prime targets for bot attacks and other abusive activities. But reCAPTCHA Enterprise has helped state governments protect COVID-19 vaccine registration portals and unemployment claims portals from abusive activities.

Assisting with unemployment claims during COVID-19

Alongside the wave of unemployment claims caused by COVID-19, many state government agencies, such as Wisconsin’s Workforce Development, have seen an increase in attempted malicious bot logins on their external websites. Many states have had malicious actors visit unemployment claims portals and enter stolen credentials to file fraudulent unemployment claims. Because many unemployment claims portals are mandated to pay a recipient within 2 weeks, the claims portal processes this fraudulent information and bad actors receive unemployment checks weeks before their false claims are recognized. By then, the fraudsters have their money and have repeated this process using other stolen credentials.

reCAPTCHA Enterprise helps state governments reduce false claims by preventing adversaries from automatically reusing credentials on unemployment claims portals. reCAPTCHA Enterprise’s scale and speed to determine fraudster behavior across the Internet helped some of the largest states in the United States, such as Texas. 

Registering for the COVID-19 Vaccine and accessing state-sponsored resources

Several states, such as Pennsylvania, are challenged by web traffic that fluctuates based on the COVID-19 Vaccine Phase. For example, during Phase 1, there was a large increase in web traffic from both humans and bots because of the demand for the very few available vaccination slots. As more states move into Phase 2 and Phase 3, and the vaccine is more widely available, traffic is increasing because bad actors know more people are coming to these websites to register to be vaccinated. 

reCAPTCHA Enterprise was implemented to stop bad actors from scripting bots to book vaccine appointments and then sell those appointment slots on another website for profit. These fake web pages are falsely promoted as websites where people can register for the vaccine. Vaccine appointments are not the only government system from which fraudsters try to profit. Transportation and social service departments also face frequent attacks, wherein fraudsters try to profit by booking and then selling appointments with those organizations. 

Fending off these attacks was made easier thanks to reCAPTCHA Enterprise, a frictionless fraud detection service that leverages our experience from more than a decade of defending the internet and data for our network of more than 5 million sites. The reCAPTCHA Enterprise platform can understand fraudulent behavior, introduce friction to block bots from booking appointments, and allow legitimate users to access the vaccine portals and other state portals. 

Because reCAPTCHA Enterprise does not require end users to complete captcha challenges, several state governments installed reCAPTCHA Enterprise across search, login, and registration web pages. State governments are also placing reCAPTCHA Enterprise on webpages where end users can access healthcare, receive assistance for housing or food, register motor vehicles, or propose legislation. With reCAPTCHA Enterprise on more pages, it becomes more difficult for malicious software or bots to carry out their attacks against different pages, but not for end users to browse, login into accounts, book appointments, or apply for resources. Because reCAPTCHA Enterprise requires no action from end users to stop fraud, state governments implemented reCAPTCHA Enterprise on all points of interaction on their webpages to ensure maximum security without impacting the user experience. 

Providing security everywhere and pricing for all

Many state governments are familiar with buying cloud services in a pay-as-you-go model. reCAPTCHA Enterprise eased the purchasing process by providing state governments with predictable, scalable, and customizable pricing. State governments know up front how much they can expect to pay each month based on the number of assessments reCAPTCHA Enterprise performs. reCAPTCHA Enterprise’s flexible pricing model keeps pace with the natural fluctuations of visitors to vaccination registration and unemployment claims. reCAPTCHA Enterprise has a dedicated sales team that can tailor pricing to your specific use cases so both your webpages and budget are not compromised. 

reCAPTCHA Enterprise has helped many state governments serve their constituents by making it easier to get vaccinated and collect unemployment. It helps constituents take advantage of public services and makes it more difficult for fraudsters to manipulate and interfere with them. 

To start protecting your web pages from credential stuffing and other attacks, get started with reCAPTCHA Enterprise today.

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Monitoring and defending threats in the cloud

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Threat landscapes keep changing. So does the entire technology environment. In such a scenario, a balanced security strategy is what enables effective threat detection. Read to know more!

As your organization transitions from on-premises to hybrid cloud or pure cloud, how you think about threat detection must evolve as well—especially when confronting threats across many cloud environments. A new foundational framework for thinking about threat detection in public cloud computing is needed to better secure digital transformations.

Because these terms have had different meanings over time, here’s what we mean by threat detection and detection and response. A balanced security strategy covers all three elements of a security triad: prevention, detection, and response. Prevention can improve, but never becomes perfect. Despite preventative controls, we still need to be on the lookout for threats that penetrate our defenses. Finding and confirming malicious activities, and automatically responding to them or presenting them to the security team constitutes detection and response.

Vital changes impact the transition from the traditional environment to the cloud and affect three key areas:

  • Threat landscapes
  • IT environment
  • Detection methods

First, threat landscapes change. This means new threats evolve, old threats disappear, and the importance of many threats changes. If you perform a threat assessment on your environment and then migrate the entire environment to the public cloud, even if you use the lift and shift approach, the threat assessment will look very different. MITRE ATT&CK Cloud can help us understand how some threat activities apply to public cloud computing.

Second, the entire technology environment around you changes. This applies to the types of systems and applications you as a defender would encounter, but also to technologies and operational practices. Essentially, cloud as a realm where you have to detect threats is different —this applies to the assets being threatened and technologies doing the detecting. Sometimes cloud looks to traditional “blue teams” as some alien landscape where they would have only challenges. In reality, cloud does bring a lot of new opportunities for detection. The main theme here is change, some for the worse and some for the better.

After all, cloud is

Sometimes the combination of Distributed, Immutable, and Ephemeral cloud properties is called a DIE triad. All these affect detection for the cloud environment.

Third, telemetry sources and detection methods also change. While this may seem like it’s derived from the previous point we made, that’s not entirely true. For some cloud services, and definitely for SaaS, a popular approach of using an agent such as EDR would not work. However, new and rich sources of telemetry may be available—Cloud Audit Logs are a great example here.

Similarly, the expectation that you can sniff traffic on the perimeter, and that you even will have a perimeter, may not be entirely correct. Pervasive encryption hampers Layer 7 traffic analysis, while public APIs rewrite the rules on what a perimeter is. Finally, detection sources and methods are also inherently shared with the cloud provider, with some under cloud service provider control while others are under cloud user control.

This leads to several domains where we can and should detect threats in the cloud.

Let’s review a few cloud threat detection scenarios.

Everybody highlights the role of identity in cloud security. Naturally, it matters in threat detection as well—and it matters a lot. While we don’t want to repeat the cliche that in a public cloud you are one IAM mistake away from a data breach, we know that cloud security missteps can be costly. To help protect organizations, Google Cloud offers services that automatically and in real-time analyze every IAM grant to detect outsiders being added—even indirectly.

Detecting threats inside compute instances such as virtual machines (VM) using agents seems to be about the past. After all, VMs are just servers, right? However, this is an area where cloud brings new opportunities. For example, VM Threat Detection allows security teams to do completely agentless YARA rule execution against their entire compute fleet.

Finally, products like BigQuery require new ways of thinking about detecting data exfiltration. Security Command Center Premium detects queries and backups in BigQuery that would copy data to different Google Cloud organizations.

Naturally, some things stay the same in the cloud. These include broad threat categories such as insiders or outsiders; steps in the cyber exploit chain such as coarse-grained stages of an attack; and the MITRE ATT&CK Tactics are largely unchanged. It is also likely that broad detection use cases stay the same.

What does that mean for the defenders?

When you move to the cloud, your threats and your IT change—and change a lot.

This means that using on-premises detection technology and approaches as a foundation for future development may not work well.

This also means that merely copying all your on-premise detection tools and their threat detection content is not optimal.

Instead, moving to Google Cloud is an opportunity to transform how you can achieve your continued goals of confidentiality, integrity, and availability with the new opportunities created by the technology and process of cloud.

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Google Cloud & Siemplify Join Forces to Empower Companies to Manage Threat Responses Better

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To advance invisible security and aid security teams to solve complex attacks with more knowledge and tools, Google Cloud and Siemplify team together! Read how this partnership enables enterprises to automate and modernize security operations.

At Google Cloud, we are committed to advancing invisible security and democratizing security operations for every organization. Today, we’re proud to share the next step in this journey with the acquisition of Siemplify, a leading security orchestration, automation and response (SOAR) provider. Siemplify shares our vision in this space, and will join Google Cloud’s security team to help companies better manage their threat response.

In a time when cyberattacks are rapidly growing in both frequency and sophistication, there’s never been a better time to bring these two companies together. We both share the belief that security analysts need to be able to solve more incidents with greater complexity while requiring less effort and less specialized knowledge. With Siemplify, we will change the rules on how organizations hunt, detect, and respond to threats.

Providing a proven SOAR capability unified with Chronicle’s innovative approach to security analytics is an important step forward in our vision. Building an intuitive, efficient security operations workflow around planet-scale security telemetry will further realize Google Cloud’s vision of a modern threat management stack that empowers customers to go beyond typical security event and information management (SIEM) and extended detection and response (XDR) tooling, enabling better detection and response at the speed and scale of modern environments. 

“We’re excited to join Google Cloud and build on the success we’ve had in the market helping companies address growing security threats,” said Amos Stern, CEO at Siemplify. “Together with Chronicle’s rich security analytics and threat intelligence, we can truly help security professionals transform the security operations center to defend against today’s threats.”

The Siemplify platform is an intuitive workbench that enables security teams to both manage risk better and reduce the cost of addressing threats. Siemplify allows Security Operation Center analysts to manage their operations from end-to-end, respond to cyber threats with speed and precision, and get smarter with every analyst interaction. The technology also helps improve SOC performance by reducing caseloads, raising analyst productivity, and creating better visibility across workflows.

We plan to invest in SOAR capabilities with Siemplify’s cloud services as our foundation and the team’s talent leading the way. Our intention is to integrate Siemplify’s capabilities into Chronicle in ways that help enterprises modernize and automate their security operations. 

We’re looking forward to welcoming the Siemplify team to Google Cloud and working with them to help security operations teams accomplish so much more in defense of their organizations. You can read Siemplify CEO Amos Stern’s blog for more on this exciting news.

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