On March 15th, the Go team announced Go 1.18 GA, the latest release of the Go programming language. The culmination of over a decade of design delivers the features our developers demanded: generics, fuzzing, and module workspaces. With this release, Go becomes the first major language to integrate fuzz testing into its core toolchain without using third-party support, further establishing Go as a preferred language for developing secure applications.

Go was created at Google in 2007, designed to help developers build fast, reliable, and secure software. Unlike traditional languages, Go was built for the modern multi-core computing world. Go has emerged as a modern language for developing cloud applications, services, and infrastructure. Today Go powers several of Google’s largest products, and is used by many customers to scale their businesses. Organizations big and small love Go and the community of Go developers, known as “gophers” has grown into a global network with over 2 million users worldwide.

Using the power of Go in the Cloud

When looking at the public repos, over 75% of CNCF projects including Kubernetes are written in Go and 10% of developers are writing in Go worldwide (as of May 2021). Google delivers high performance infrastructure to run key, cloud native, Open Source projects. Our modern cloud infrastructure is based on Kubernetes at its core and our strong support for Istio and Knative have formed the base of some of our leading services like Google Kubernetes Engine (GKE), our managed application platform with Anthos, Cloud Functions, and Cloud Run. Google uses Go extensively for a wide range of applications from our indexing platform that powers Google Search, to the server side optimizations that power Chrome’s 1B+ users, to the infrastructure on which Google cloud is built.

Release Highlights

With this new release of Go 1.18, Generics are the biggest change to Go since the language was created. Go developers told us that they feel that Go lacks critical features, with generics being the main missing piece. With Go 1.18, new and existing Go developers can take advantage of the productivity, performance, and maintenance benefits that generics can bring. We’ve already begun to see the new kinds of libraries and projects gophers are building with generics in its short beta period, and expect this creativity to grow as time goes on.

This Go release also brings native support for fuzzing. Fuzzing is a type of vulnerability testing that throws arbitrary data at a piece of software to expose unknown errors and is emerging as a common testing scheme in enterprise development. Go is now the first major language to provide fuzzing support with no third-party integrations necessary, allowing developers to start building secure software with minimal additional cost. Go’s innovative approach to fuzzing can provide not only security for the current code but also ongoing protection as code and dependencies evolve. With attacks on software becoming more common and complex, vulnerability detection can be a critical part of the enterprise development lifecycle, and Go’s fuzzing capabilities catch vulnerabilities earlier in the lifecycle.

Build securely using Go

At Google we are helping to make Open Source software secure. Open source software is a connective tissue for much of the online world. At Google, we’ve been working to raise awareness of the state of open source security and are committed to helping secure the software supply chain for organizations. Go has been designed to create secure applications, helping to minimize risk as much as possible. Go applications compile down to a single binary without local dependencies. It’s not uncommon to see an application built using only the standard library, or only a couple well-vetted Go dependencies. Go’s dependency management uses tamper-evident transparency log, with built in tooling that helps ensure your dependencies are what you can expect. Go has native encryption, which is used across much of the internet, including key components of Google. Go even supports distroless containers, where there are zero local dependencies to worry about. Google Cloud products like Cloud Build, for CI/CDand Artifact Registry, for container management, and have direct access to Go’s vulnerability database and can provide you instant warnings about security threats.

“At Google we are committed to helping to secure the online infrastructure and applications upon which the world depends. A critical aspect of this mission is being able to understand and verify the security of open source dependency chains. The 1.18 release of Go is an important step towards helping to ensure that developers are able to build secure applications, understand risk when vulnerabilities are discovered, and reduce the impact of cybersecurity attacks” said Eric Brewer, VP Infrastructure, Google Fellow

This launch is a significant milestone for Go that helps developers from around the world build more performant and secure applications that run on any infrastructure. For more information on this release and how to get started with Go, please visit.

We all experienced, first hand, how Covid-19 has impacted the world and our communities. Last year, store closures, reduced hours, and social-distancing requirements drove people to adopt more e-commerce options, which, according to eMarketer, grew 27.6% worldwide in 2020. Meanwhile, consumer desires to shop locally also grew with Google searches for “____ near me” up 100% year over year,¹ and 1 in 3 consumers having tried curbside pickup over the last year.²

As countries begin to lift Covid-19 restrictions, businesses are looking toward a post-pandemic future and asking ‘Which of these shopping trends will stick and how should I adapt?’ At Google, we expect consumers to continue demanding helpful shopping experiences that blur the line between the physical retail and digital experience, as well as help them to continue shopping locally.³ To address these changes in shopper behavior, we refreshed our retail solutions—adding a new solution, Product Locator, and updating Store Locator Plus—to help you offer the best possible online-to-offline experience and drive shoppers to your stores. 

Introducing Product Locator solution: connecting online shopping to nearby stores

Under Covid restrictions, consumers have grown accustomed to having a myriad of shopping options, from curbside pickup to same-day delivery. Increased searches for ‘along my route’ and ‘in stock’ tell us that convenience is king for today’s consumer.⁴ Retailers can increase online conversion rates and drive store visits by including product availability and pick-up options on each of their product description pages (PDP); emphasizing the speed and convenience of these options and saving on significant shipping costs. 

Our newest retail solution, Product Locator, can further help drive customers to visit by showing the exact distance stores are to the shopper and even estimated driving time, to further highlight the convenience of a store visit. A study conducted by Shopify found that showcasing local inventory boosted key store metrics including 45% of local pickup who made an additional purchase upon arrival.⁵ See the Product Locator solution guide to get started today.

Update your store locator page to address more of shoppers’ needs

Store locators allow shoppers to more easily find your stores and can be made even more helpful with our Store Locator Plus solution. Our updated Store Locator Plus solution refreshes the store locator page to be more informative and engaging by integrating offers redeemable in-store, online scheduling for appointments and services, and text me directions services. Implement Store Locator Plus today using the guide.

Build and customize Store Locator Plus for your business in minutes

At Google Maps Platform, we are always thinking of ways to make building a map easier and faster for our customers. In May at I/O we made Cloud-based Maps Styling generally available, enabling map updates to happen without touching a line of code. Today we’re excited to introduce Quick Builder, our free, low code builder which allows you to demo, customize and build a version of the Store Locator Plus solution for your website in minutes. Experience Quick Builder today.
To learn more about how you can start adopting these retail solutions, visit our retail solutions page.

For more information on Google Maps Platform, visit our website.

^{1 Global Insights Briefing: Getting back out there}

^{2 https://www.shopify.com/pos/future-of-retail-2021}

^{3 https://www.thinkwithgoogle.com/future-of-marketing/digital-transformation/covid-trends-1-year/}

^{4 https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/pandemic-shopping-behavior/}

^{5 https://www.shopify.com/pos/future-of-retail-2021}

This year at Google I/O, we announced the general availability of Cloud-based maps styling for the Maps JavaScript API. In an effort to provide you with more options and more control to help create the best experience for your users, today we’re releasing new features to Cloud-based maps styling. You may already be familiar with these features from the consumer Google Maps web and mobile apps—Landmarks and Building Footprints. We’re also releasing updates to our industry optimized map styles to provide even more map details while providing the flexibility to craft the best experience for your users. Let’s take a look.

Help users quickly scan and orient themselves with Landmarks

You may have noticed some enhancements for prominent places in the consumer Google Maps web and mobile apps, these landmarks help show your users points of interest that help them orient and navigate cities they are exploring or visiting.

You now have the ability to bring this same experience to your users by creating maps using Cloud-based maps styling. This feature is available in 100 cities globally including New York, Dubai, Paris, Mumbai, and Singapore. To enable landmarks for your map, log into the Cloud console and in our style editor navigate to the Points of interest feature type and select ‘Illustrated’ under Marker Style.

Simplify maps features by switching to Building Footprints

Sometimes less is more. In dense, highly vertical cities, showing 3D building heights can add cognitive load for users. Now, in addition to 3D buildings, we offer building footprints as an option in the style editor. Building footprints can provide a strikingly different basemap balance and composition to better support use cases that may not benefit from the added complexity that 3D buildings can present.

Fill and stroke geometries can also be styled independently to support various color themes. To enable Building Footprints, log into the Cloud console and in our style editor navigate to Buildings and choose ‘Footprints’ under building style.

Industry Optimized Map Styles now include Landmarks and Building Footprints, plus Detailed Street Maps

In January of this year we launched Industry Optimized Map Styles for the travel, real estate, retail, and logistics industries, providing customers with pre-styled map configurations, available via Cloud-based maps styling. Landmarks are now included in all of our Industry Optimized Map Styles and we have turned on Building Footprints in the travel style map.  If you are already an Industry Optimized Map Styles user, these new features will be applied to your map with no action needed from you. If you would like to disable these changes, you can use the style editor to turn off these features.
For Industry Optimized Map Styles only, we are also excited to enable Detailed Street Maps. You may have seen these features in our consumer products at Google I/O, released back in August of 2020 for the consumer Google Maps web and mobile apps. Detailed Street Maps are available in San Francisco, New York, London, and Tokyo, and we are targeting expansion to 50 new cities by the end of 2021.

Detailed Street Maps are on by default for all Industry Optimized Map Styles and we created a new settings menu to change the visibility, as needed. We are working on bringing the full styling capability for Detailed Street Maps features to all Cloud-based maps styles in the future.

Landmarks and Building Footprints as well as the updates to Industry Optimized Map Styles are only available via Cloud-based map styling in the Google Cloud Console and are included in Google Maps Platform pricing. Learn more about how to use Landmarks and Building Footprints and Industry Optimized Map Styles. To get started with Cloud-based map styling, check out our documentation for JavaScript.

For more information on Google Maps Platform, visit our website.

In 2013, long before the world was discussing clean energy and sustainable practices, two IIT Madras graduates — Swapnil Jain and Tarun Mehta — had an idea to develop India’s first-ever electrical scooter.

This was at a time when auto manufacturers were still focusing on fossil-fuel-driven vehicles and ‘eco-friendly’ mobility solutions were more a trendy alternative catering to a niche market.

The duo founded Ather Energy in 2013 and launched their first fully-electric scooter, the Ather S340, in Bengaluru in 2016. Since then, the company has released several new models into the market and is planning to expand to eight more cities by the end of the year.

To support the smooth running of their vehicles, lower costs, improve time to market, and create great customer experience, Ather turned to Google Cloud.

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