Make Your Data Useful with Google Cloud Products and Services - Build What's Next
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Make Your Data Useful with Google Cloud Products and Services

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Google Cloud's offerings for data management, analytics and machine learning tools can help derive greater data value with better insights. Expand your knowledge of making data useful with this quick tutorial put together by the Google's experts.

While you likely know that data science is the practice of making data useful, you may not have a clear landscape around the tools that can aid each stage of the data science workflow as you use machine learning to tackle your challenges.

Intro to Data Science
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Read on to discover the six broad areas that are critical to the process of making data useful, and some corresponding Google Cloud products and services for those areas.

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Data engineering 

Perhaps the greatest missed opportunities in data science stem from  data that exists somewhere, but hasn’t been made accessible for use in further analysis. Laying the critical foundation for downstream systems, data engineering involves the transporting, shaping, and enriching of data for the purposes of making it available and accessible.

Data ingestion and data preprocessing on Google Cloud

Here we consider data ingestion as moving data from one place to another, and data preparation the process of transformation, augmentation, or enrichment prior to consumption. Global scalability, high throughput, real-time access, and robustness are common challenges in this stage. For scalable, real-time, and batch data processing, look into building data ingestion and preprocessing pipelines with Dataflow, a managed Apache Beam service. There’s a reason why Dataflow is called the backbone of analytics on Google Cloud
If you’re looking for a scalable messaging system to help you ingest data, consider Cloud Pub/Sub, a global, horizontally scalable messaging infrastructure. Cloud Pub/Sub was built using the same infrastructure component that enabled Google products, including Ads, Search, and Gmail, to handle hundreds of millions of events per second
If you want an easy way to automate data movement to BigQuery, a serverless data warehouse on Google Cloud, look into the BigQuery Data Transfer Service. For transferring data to Cloud Storage, take a look at the Storage Transfer Service. Or, for a no-code data ingestion and transformation tool, check out Data Fusion, which has over 150 preconfigured connectors and transformations. In addition to Dataflow and Data Fusion for data preparation, Spark users may want to look at related products and features for Spark on Google Cloud.

Data storage and data cataloging on Google Cloud

For structured data, consider a data warehouse like BigQuery, or any of the Cloud Databases (relational ones like Cloud SQL and NoSQL ones like Cloud BigTable and Cloud Firestore). For unstructured data, you can always use Cloud Storage. You may also want to consider a data lake. For data discovery, cataloging, and metadata management, consider Data Catalog. For a unified solution, take a look at Dataplex, which integrates a unified data management solution with an integrated analytics experience.

Learn more about data engineering on Google Cloud

Data Science on Google Cloud
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Data Analysis 

From descriptive statistics to visualizations, data analysis is where the value of data starts to appear.

Data exploration, data preprocessing, and data insights

Data exploration, a highly iterative process, involves slicing and dicing data via data preprocessing before data insights can start to manifest through visualizations or simply via simple group-by, order-by operations. One hallmark of this phase is that the data scientist may not yet know which questions to ask about the data. In this somewhat ephemeral phase, a data analyst or scientist has likely uncovered some aha-moments, but hasn’t shared them yet. Once insights are shared, the flow enters the Insights Activation stage, where those insights become used to guide business decisions, influence consumer choices, or become embedded in other applications or services. 

On Google Cloud, there are many ways to explore, preprocess, and uncover insights in your data. If you are looking for a notebook-based end-to-end data science environment, check out Vertex AI Workbench, which enables you to access, analyze, and visualize your entire data estate: from structured data at the petabyte-scale in SQL with BigQuery, to processing data with Spark on Google Cloud and its serverless, auto-scaling, and GPU acceleration capabilities. As a unified data science environment, Vertex AI Workbench also makes it easy to do machine learning with TensorFlow, PyTorch, and Spark, with built-in MLOps capabilities.

Finally, if your focus is on analyzing structured data from data warehouses and insight activation for business intelligence, you may want to also consider using Looker, with its rich interactive analytics, visualizations, dashboarding tools, and Looker Blocks to help you accelerate your time-to-insight.

Learn more about data analysis on Google Cloud

Model development

From linear regression to XGBoost, from TensorFlow to PyTorch, the model development stage is where machine learning starts to provide new ways of unlocking value from your data. Experimentation is a strong theme here, with data scientists looking to accelerate iteration speed between models without worrying about infrastructure overhead or context-switching between tools for data analysis and tools for productionizing models with MLOps. 

To solve these challenges, once again, as a Jupyter-based fully managed, scalable, and enterprise-ready environment, Vertex AI Workbench makes it easy as the one-stop-shop for data science, combining analytics and machine learning, including Vertex AI services. Apache Spark, XGBoost, TensorFlow, and PyTorch are just some of the frameworks supported on Vertex AI Workbench. Vertex AI Workbench makes managing the underlying compute infrastructure needed for model training easy with the ability to scale vertically and horizontally, and with idle timeouts and auto shutdown capabilities to reduce unnecessary costs. Notebooks themselves can be used for distributed training and hyperparameter optimization, and they include Git integration for version control. Due to the significant reduction in context switching required, data scientists can build and train models 5x faster using Vertex AI Workbench than when using traditional notebooks. 

With Vertex AI, custom models can be trained and deployed using containers. You can take advantage of pre-built containers or custom containers to train and deploy your models.

For low-code model development, data analysts and data scientists can use SQL with BigQuery ML to train and deploy models (including XGBoostdeep neural networks, and PCA),  directly using BigQuery’s built-in serverless, autoscaling capabilities. Behind-the-scenes, BigQuery ML leverages Vertex AI to enable automated hyperparameter tuning, and explainable AI. For no-code model development, Vertex AI Training provides a point-and-click interface to train powerful models using AutoML, which comes in multiple flavors: AutoML Tables, AutoML Image, AutoML Text, AutoML Video, and AutoML Translation.

Learn more about model development on Google Cloud

ML engineering 

Once a satisfactory model is developed, the next step is to incorporate all the activities of a well-engineered application lifecycle, including testing, deployment, and monitoring. And all of those activities should be as automated and robust as possible.

Managed datasets and Feature Store on Vertex AI provide shared repositories for datasets and engineered features, respectively, which provide a single source of truth for data and promote reuse and collaboration within and across teams. Vertex AI’s model serving capability enables deployment of models with multiple versions, automatic capacity scaling, and user-specified load balancing. Finally, Vertex AI Model Monitoring provides the ability to monitor prediction requests flowing into a deployed model and automatically alert model owners whenever the production traffic deviates beyond user-defined thresholds and previous historical prediction requests.

MLOps is the industry term for modern, well engineered ML services, with scalability, monitoring, reliability, automated CI/CD, and many other characteristics and functions that are now taken for granted in the application domain. The ML engineering features provided by Vertex AI are informed by Google’s extensive experience deploying and operating internal ML services. Our goal with Vertex AI is to provide everyone with easy access to essential MLOps services and best practices.

Learn more about ML engineering and MLOps on Google Cloud

Insights activation 

The insights activation stage is where your data has now become useful to other teams and processes. You can use Looker and Data Studio to enable use cases in which data is used to influence business decisions with charts, reports, and alerts.

Data can also influence customer decisions and as a result increase usage or decrease churn, for example. Finally, the data can also be used by other services to drive insights; these services can run outside Google Cloud, inside Google Cloud on Cloud Run or Cloud Functions, and/or using Apigee API Management as an interface.  

Learn more about insights activation on Google Cloud

Orchestration 

All of the capabilities discussed above provide the key building blocks to a modern data science solution, but a practical application of those capabilities requires orchestration to automatically manage the flow of data from one service to another. This is where a combination of data pipelines, ML pipelines, and MLOps comes into play.  Effective orchestration reduces the amount of time that it takes to reliably go from data ingestion to deploying your model in production, in a way that lets you monitor and understand your ML system.

For data pipeline orchestration, Cloud Composer and Cloud Scheduler are both used to kick off and maintain the pipeline. 

For ML pipeline orchestration, Vertex AI Pipelines is a managed machine learning service that enables you to increase the pace at which you experiment with and develop machine learning models and the pace at which you transition those models to production. Vertex Pipelines is serverless, which means that you don’t need to deal with managing an underlying GKE cluster or infrastructure. It scales up when you need it to, and you pay only for what you use. In short, it lets you just focus on building your data science pipelines. 

Learn more about orchestration on Google Cloud

Summary

Google Cloud offers a complete suite of data management, analytics, and machine learning tools to generate insights from data. Want to learn more? Check out the following resources:

Special thanks to the following contributors to this blogpost: Alok Pattani, Brad Miro, Saeed Aghabozorgi, Diptiman Raichaudhuri, Reza Rokni.

Blog

Introducing Duet AI on Google Cloud: AI-Powered Developer Productivity Unleashed

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Explore Duet AI for Google Cloud, an AI collaborator transforming developer productivity and code generation. Dive deeper into the unique features of Duet AI, from context-aware code completion to customizable enterprise assistance. Learn more...

Last week we announced the private preview of Duet AI for Google Cloud, an always-on AI collaborator that uses generative AI to provide help to developers and cloud users. This article gives you a detailed look at Duet AI for developers, showing how Duet AI can help provide developers with real-time code suggestions, chat assistance, and enterprise-focused customization. You can sign-up here to join our waitlist for Google Cloud’s AI trusted tester program.  

We believe that addressing these use case​​s with large language models (LLMs) will usher in a major leap in productivity in enterprise development. Duet AI uses Codey, a family of code models built on PaLM 2. 

Developers continuously seek ways to improve their productivity and, over the past few decades, these efforts have resulted in massive productivity leaps due to technological changes. From advanced debuggers and online developer communities, to modern IDEs/notebooks and cloud computing, each advance brought massive changes in productivity. Despite these improvements, developers still face numerous challenges, some of which are unique to cloud development:

  • Disruptive context switching and friction when integrating a new tool or service
  • Excessive time spent on repetitive tasks
  • Time required to understand a new code base or project
  • Large cognitive workload when working on large code bases or complex APIs

Duet AI for developers focuses on challenges and tasks across the development lifecycle:

Code/Boilerplate Generation — Developers can describe the tasks they have in mind as a comment or function name, such as creating a Cloud Pub/Sub topic. Duet AI will generate a reference implementation that can be reviewed and modified, so developers don’t need to spend time reading through multiple documentation pages.

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Code Generation inside Cloud Workstations

Inline Code Completion — To reduce the time spent on repetitive tasks and minimize the cognitive workload of tasks such as writing repetitive code or retrieving variable names, Duet AI provides intelligent, context-aware code completion, helping reduce the time spent on coding and enhancing the quality of the written code.

Enterprise Customization — Organizations frequently have massive code bases and specific recommended frameworks and best practices, which generic code assistance solutions may not be best positioned to support. With Vertex AI, developers will be able to tune and customize the underlying models and connect them to the Duet AI experience, allowing for assistance optimized to the needs of the organization.

Code Explanation — Developers spend significant time and effort reading and understanding code written by their peers or external contributors. To help assist in this process, Duet AI for code assistance provides an “Explain this code” option available whenever a developer selects their code, allowing them to more quickly understand, map, and navigate unfamiliar code bases.

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Duet explaining the logic of a Go source file

Code security guardrails — Code generated by Duet AI can also be scanned for vulnerable dependencies via Source Protect, helping surface known public vulnerabilities impacting code, along with suggested fixes when available, bringing additional security.

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Real time vulnerability detection

By harnessing the power of AI-driven developer assistance such as the one provided by Duet AI for developers, businesses can unlock unprecedented levels of productivity and efficiency in software development, paving the way for a new era of innovation and growth.

These early features of Duet AI for Google Cloud will be available for limited users and we will be expanding access very soon. Sign up here to join Google Cloud’s AI Trusted Tester Program.

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Explainer

Overview of AI Notebooks on Google Cloud

Artificial intelligence and machine learning are one of the most disruptive technologies that enterprises have encountered in the last four or five years. And AI and ML will continue to disrupt enterprises going forward for the next 10 years.

The key to unlocking value with artificial intelligence starts with a model. And the simplest way to develop a model is to use notebooks,  and within notebooks to use open source frameworks to develop AI models.

Notebooks are the go-to tool for data scientists to develop and deploy AI/ML models. In this overview video, Suds Narasimhan, Product Manager, Google Cloud, walks you through an overview of cloud AI notebooks, Google Cloud’s managed Jupyter lab notebook service for enterprises on the Google Cloud.

He explores how cloud AI notebooks can help enterprise data scientists explore data quickly and develop an AI and ML model and deploy it into production.

Case Study

How 20th Century Fox Uses Machine Learning to Gauge the Financial Performance of a Movie

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Success in the movie industry relies on a studio’s ability to attract moviegoers—but that’s sometimes easier said than done.

Moviegoers are a diverse group, with a wide variety of interests and preferences. Historically, movie studios have relied heavily on experience when deciding to invest in a particular script—but this can lead to huge risks, particularly when investing in new, original stories.

The iterative and complex process of matching stories and audiences is something that Julie Rieger, President, Chief Data Strategist and Head of Media, and Miguel Campo-Rembado, SVP of Data Science, together with their team of data scientists at 20th Century Fox, decided to clarify with data.

Together, Google Cloud and 20th Century Fox have built privacy-robust data partnerships to better understand moviegoers, and have developed in-house deep learning models that train on granular customer data and movie scripts to identify the basic patterns in audiences’ preferences for different types of films.

In 18 months, these models have become routine considerations for important business decisions, and provide one of their most objective, data-driven, and effective barometers to evaluate the tone of a movie, its affinity with core and stretch audiences, and its potential financial performance.

Find how machine learning helped achieve this (clue: it used movie trailers). Download the case study.

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Google Cloud Next 21 for Data Analytics Unplugged

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The Google Cloud Next 2021 was concluded on October 23rd along with a keynote by the CEO, Thomas Kurian. To catch up the quick recap on the event covering all the developments in the Google Cloud Data Analytics portfolio.

October 23rd (this past Saturday!) was my 4th Googlevarsery and we are wrapping an incredible Google Next 2021!

When I started in 2017, we had a dream of making BigQuery Intelligent Data Warehouse that would power every organization’s data driven digital transformation. 

This year at Next, It was amazing to see Google Cloud’s CEO, Thomas Kurian, kick off his keynote with CTO of WalMart, Suresh Kumar , talking about how his organization is giving its data the “BigQuery treatment”.

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AS  I recap Next 2021 and  reflect on our amazing journey over the past 4 years, I’m so proud of the opportunity I’ve had to work with some of the world’s most innovative companies from Twitter to Walmart to Home Depot, Snap, Paypal and many others.   

So much of what we announced at Next is the result of years of hard work, persistence and commitment to delivering the best analytics experience for customers. 

I believe that one of the reasons why customers choose Google for data is because we have shown a strong alignment between our strategy and theirs and because we’ve been relentlessly delivering innovation at the speed they require. 

Unified Smart Analytics Platform 

Over the past 4 years our focus has been to build industries leading unified smart analytics platforms. BigQuery is at the heart of this vision and seamlessly integrates with all our other services. Customers can use BigQuery to query data in BigQuery Storage, Google Cloud Storage, AWS S3, Azure Blobstore, various databases like BigTable, Spanner, Cloud SQL etc. They can also use  any engine like Spark, Dataflow, Vertex AI with BigQuery. BigQuery automatically syncs all its metadata with Data Catalog and users can then run a Data Loss Prevention service to identify sensitive data and tag it. These tags can then be used to create access policies. 

In addition to Google services, all our partner products also integrate with BigQuery seamlessly. Some of the key partners highlighted at Next 21 included Data Ingestion (Fivetran, Informatica & Confluent), Data preparation (Trifacta, DBT),  Data Governance (Colibra), Data Science (Databricks, Dataiku) and BI (Tableau, PowerBI, Qlik etc).

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Planet Scale analytics with BigQuery

BigQuery is an amazing platform and over the past 11 years we have continued to innovate in various aspects. Scalability has always been a huge differentiator for BigQuery. BigQuery has many customers with more than 100 petabytes of data and our largest customer is now approaching  an exabyte of data. Our large customers have run queries over trillions of rows. 

But scale for us is not just about storing or processing a lot of data. Scale is also how we can reach every organization in the world. This is the reason we launched BigQuery Sandbox which enables organizations to get started with BigQuery without a credit card. This has enabled us to reach tens of thousands of customers. Additionally to make it easy to get started with BigQuery we have built integrations with various Google tools like Firebase, Google Ads, Google Analytics 360, etc. 

Finally, to simplify adoption we now provide options for customers to choose whether they would like to pay per query, buy flat rate subscriptions or buy per second capacity. With our autoscaling capabilities we can provide customers best value by mixing flat rate subscription discounts with auto scaling with flex slots.

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Intelligent Data Warehouse to empower every data analyst to become a data scientist

BigQuery ML is one of the  biggest innovations that we have brought to market over the past few years. Our vision is to make every data analyst a data scientist by democratizing Machine learning. 80% of time is spent in moving, prepping and transforming data for the ML platform. This also causes a huge data governance problem as now every data scientist has a copy of your most valuable data.  Our approach was very simple.  We asked:”what if we could bring ML to data rather than taking data to an ML engine?” 

That is how BigQuery ML was born. Simply write 2 lines of SQL code and create ML models. 

Over the past 4 years we have launched many models like regression, matrix factorization, anomaly detection, time series, XGboost, DNN etc. These  models are used by customers to solve complex  business problems simply from segmentation, recommendations, time series forecasting, package delivery estimation etc. The service is very popular: 80%+ of our top customers are using BigQueryML today.  When you consider that the average adoption rate of ML/AI is in the low 30%, 80% is a pretty good result!

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We announced tighter integration of BQML with Vertex AI. Model explainability will provide the ability to explain the results of predictive ML classification and regression models by understanding how each feature contributes to the predicted result. Also users will be able to manage, compare and deploy BigQuery ML models in Vertex; leverage Vertex Pipelines to train and predict BigQuery ML models.

Real-time streaming analytics with BigQuery 

Customer expectations are changing and everyone wants everything in an instant: according to Gartner, by the end of 2024, 75% of enterprises will shift from piloting to operationalizing AI, driving a 5X increase in streaming data and analytics infrastructures.

The BigQuery’s storage engine is optimized for real-time streaming. BigQuery supports streaming ingestion of 10s of millions of events in real-time and there is no impact on query performance. Additionally customers  can use materialized views and BI Engine (which is now GA) on top of streaming data. We guarantee always fast, always fresh data. Our system automatically updates MVs and BI Engine. 

Many customers also use our PubSub service to collect real-time events and process these through Dataflow prior to ingesting into BigQuery. This is a streaming ETL pattern which is very popular. Last year,we announced PubSub Lite to  provide customers with a 90% lower price point and aTCO that is lower than any DIY Kafka deployment. 

We also announced Dataflow Prime, it is our next generation platform for Dataflow. Big Data processing platforms have only focused on horizontal scaling to optimize workloads. But we have seen new patterns and use cases like streaming AI where you may have a few steps in pipelines that perform data prep and then customers  have to run a GPU based model. Customers  want to use different sizes and shapes of machines to run these pipelines in the most optimum manner. This is exactly what Dataflow Prime does. It delivers vertical auto scaling with the right fitting for your pipelines. We believe this should lower costs for pipelines significantly.

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With Datastream as our change data capture service (built on Alooma technology), we have solved the last key problem space for customers. We can automatically detect changes in your operational databases like MySQL, Postgres, Oracle etc and sync them in BigQuery.

Most importantly, all these products work seamlessly with each other through a set of templates. Our goal is to make this even more seamless over next year. 

Open Data Analytics with BigQuery

Google has always been a big believer in Open Source initiatives. Our customers love using various open source offerings like Spark, Flink, Presto, Airflow etc. With Dataproc & Composer our customers have been able to run various of these open source frameworks on GCP and leverage our scale, speed and security. Dataproc is a great service and delivers massive savings to customers moving from on-prem Hadoop environments. But customers want to focus on jobs and not clusters. 

That’s why we launched Dataproc Serverless Spark (GA) offering at Next 2021. This new service adheres to one of our key design principles we started with: make data simple.  

Just like with BigQuery, you can simply RUN QUERY. With Spark on Google Cloud, you simply RUN JOB.  ZDNet did a great piece on this.  I invite you to check it out!

Many of our customers are moving to Kubernetes and wanted to use that as the platform for Spark. Our upcoming Spark on GKE offering will give the ability to deploy spark workloads on existing Kubernetes clusters.  

But for me the most exciting capability we have is, the ability to run Spark directly on BigQuery Storage. BigQuery storage is highly optimized analytical storage. By running Spark directly on it, we again bring compute to data and avoid moving data to compute. 

BigSearch to power Log Analytics

We are bringing the power of Search to BigQuery. Customers already ingest massive amounts of log data into BigQuery and perform analytics on it. Our customers have been asking us for better support for native JSON and Search. At Next 21 we announced the upcoming availability of both these capabilities.

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Fast cross column search will provide efficient indexing of structured, semi-structured and unstructured data. User friendly SQL functions let customers rapidly find data points without having to scan all the text in your table or even know which column the data resides in. 

This will be tightly integrated with native JSON, allowing customers to get BigQuery performance and storage optimizations on JSON as well as search on unstructured or constantly changing  data structures. 

Multi & Cross Cloud Analytics

Research on multi cloud adoption is unequivocal — 92% of businesses in 2021 report having a multi cloud strategy. We have always believed in providing customers choice to our customers and meeting them where they are. It was clear that all our customers wanted us to take our gems like BigQuery to other clouds as their data was distributed on different clouds. 

Additionally it was clear that customers wanted cross cloud analytics not multi-cloud solutions that can just run in different clouds. In short, see all their data with a single pane of glass, perform analysis on top of any data without worrying about where it is located, avoid egress costs and finally perform cross cloud analysis across datasets on different clouds.

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With BigQuery Omni, we deliver on this vision, with a new way of analyzing data stored in multiple public clouds.  Unlike competitors, BigQuery Omni does not create silos across different clouds. BigQUery provides a single control plane that shows an analyst all data they have access to across all clouds. Analyst just writes the query and we send it to the right cloud across AWS, Azure or GCP to execute it locally. Hence no egress costs are incurred. 

We announced BQ Omni GA for both AWS and Azure at Google Next 21 and I’m really proud of the team for delivering on this vision.  Check out Vidya’s session and learn from Johnson and Johnson how they innovate in a multi-cloud world.

Geospatial Analytics with BigQuery and Earth Engine

We have partnered with our Google Geospatial team to deliver GIS functionality inside BigQuery over the years. At Next we announced that customers will be able to integrate Earth Engine with BigQuery, Google Cloud’s ML technologies, and Google Maps Platform. 

Think about all the scenarios and use-cases your team’s going to be able to enable sustainable sourcing, saving energy or understanding business risks.

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We’re integrating the best of Google and Google Cloud together to – again – make it easier to work with data to create a sustainable future for our planet.  

BigQuery as a Data Exchange & Sharing Platform

BigQuery was built to be a sharing platform. Today we have 3000+ organizations sharing more than 250 petabytes of data across organizations. Google also brings more than 150 public datasets to be used across various use cases. In addition to this, we are also bringing some of the most unique datasets like Google Trends to BigQuery. This will enable organizations to understand in real-time trends and apply to their business problems.

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I am super excited about the Analytics Hub Preview announcement. Analytics Hub will provide the ability for organizations to build private and public analytics exchanges. This will include data, insights, ML Models and visualizations. This is built on top of the industry leading security capabilities of BigQuery.

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Breaking Data Silos

Data is distributed across various systems in the organization and making it easy to break the data silo and make all this data accessible to all is critical. I’m also particularly excited about the Migration Factory we’re building with Informatica and the work we are doing for data movement, intelligent data wrangling with players like Trifacta and FiveTran, with whom we share over 1,000 customers (and growing!).  Additionally we continue to deliver native Google service to help our customers. 

We acquired Cask in 2018 and launched our self service Data Integration service in Data Fusion. Now Fusion allows customers to create complex pipelines with just simple drag and drop. This year we focused on unlocking SAP data for our customers. We have launched various SAP connectors and accelerators to achieve this.

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At GCP Next we also announced our BigQuery Migration service in preview. Many of our customers are migrating their legacy data warehouses and data lakes to BigQuery. BigQuery Migration Service provides end-to-end tools to simplify migrations for these customers. 

And today, to make migrations to BigQuery easier for even more customers, I am super excited to announce the acquisition of CompilerWorks. CompilerWorks’ Transpiler is designed from the ground up to facilitate SQL migration in the real world and will help our customers accelerate their migrations. It supports migrations from over 10 legacy enterprises data warehouses and we will be making it available as part of our BigQuery Migration service in the coming months.

Data Democratization with BigQuery

Over the past 4 years we have focused a lot on making it very  easy to derive actionable insights from data in BigQuery. Our priority has been to provide a strong ecosystem of partners that can provide you with great tools to achieve this but also deliver native Google capabilities. 

With our BI engine GA announcement which we introduced in 2019, previewed earlier this year and showcased with tools like Microsoft PowerBI and Tableau, is now available for all to play with.

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BigQuery + Data Studio are like peanut butter and Jelly. They just work well together. We launched BI Engine first with Data Studio and scaled it to all the users. More than 40% of our BigQuery customers use Data Studio. Once we knew BI Engine works extremely well we now have made it an integral part of BigQuery API and launched it for all our internal and partner BI tools. 

We announced GA for BI Engine at Next 2021 but we were already GA with Data Studio for the past 2 years. We recently moved the Data Studio team back into Google Cloud making the partnership even stronger. If you have not used Data Studio, I encourage you to take a look and get started for free today here!! 

Connected Sheets for BigQuery is one of my favorite combinations. You can give every business user in your organization the ability to analyze billions of records using standard Google Sheets experience. I personally use it everyday to analyze all our product data. 

We acquired Looker in Feb 2020 with a vision of providing a semantic modeling layer to our customers with a governed BI solution. Looker is tightly integrated with BigQuery including BigQuery ML. Our latest partnership with Tableau where Tableau customers will soon be able to leverage Looker’s semantic model, enabling new levels of data governance while democratizing access to data. 

Finally, I have a dream that one day we will bring Google Assistant to your enterprise data. This is the vision of Data QnA. We are in early innings on this and we will continue to work hard to make this vision a reality. 

Intelligent Data Fabric to unify the platform

Another important trend that shaped our market is the Data Mesh.  Earlier this year, Starburst invited me to talk about this very topic. We have been working for years on this concept, and although we would love for all data to be neatly organized in one place, we know that our customers’ reality is that it is not (If you want to know more about this, read about my debate on this topic with Fivetran’s George Fraser, a16z’s Martin Casado and Databricks’ Ali Ghodsi).

Everything I’ve learned from customers over my years in this field is that they don’t just need a data catalog or a set of data quality and governance tools, they need an intelligent data fabric.  That is why we created Dataplex, whose general availability we announced at Next.

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Dataplex enables customers to centrally manage, monitor, and govern data across data lakes, data warehouses, and data marts, while also ensuring data is securely accessible to a variety of analytics and data science tools.  It lets customers organize and manage data in a way that makes sense for their business, without data movement or duplication. It provides logical constructs – lakes, data zones, and assets – which enable customers to abstract away the underlying storage systems to build a foundation for setting policies around data access, security, lifecycle management, and so on.  Check out Prajakta Damle’s session and learn from Deutsche Bank how they are thinking about a unified data mesh across distributed data.

Closing Thoughts

Analysts have recognized our momentum and, as I look back at this year, I couldn’t thank our customers and partners enough for the support they provided my team and I across our large Data Analytics portfolio: in March, Google BigQuery was named a Leader in The Forrester Wave™: Cloud Data Warehouse, Q1 2021.  And in June, Dataflow was named a Leader in The Forrester Wave™: Streaming Analytics, Q2 2021 report.

If you want to get a taste for why customers choose us over other hyperscalers or cloud data warehousing, I suggest you watch the Data Journey series we’ve just launched, which documents the stories of organizations modernizing to the cloud with us.

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The Google Cloud Data Analytics portfolio has become a leading force in the industry and I couldn’t be more excited to have been part of it.  I do miss you, my customers and partners, and I’m frankly bummed that we didn’t get to meet in person like we’ve done so many times before (see a photo of my last in-person talk before the pandemic), but this Google Next was extra special, so let’s dive into the product innovation and their themes.

I hope that I will get to see you in person next time we run Google Next!

Case Study

Leading Verve Group’s CX Innovation with Google Cloud Vertex AI

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Rami Alanko leads Verve Group's customer experience transformation with Google Cloud Vertex AI's NLP API, delivering remarkable results for clients globally. Read more...

Verve Group is an ecosystem of demand and supply technologies fusing data, media, and technology to deliver results and growth to both advertisers and publishers – no matter the screen or location, no matter who, what, or where a customer is. Classifying massive amounts of this unstructured data at scale is the first step in helping to surface relevant, high-quality content to users—and that’s where natural language processing (NLP) comes in.

Verve Group uses the NLP API from Google Cloud’s Vertex AI to fetch data for their internal content classification quality verification and as an additional source for building categorization models. By leveraging the NLP API’s Content Classification models, which are now generally available and offer Google’s latest large language model (LLM) technology, Verve Group powers classification through an updated and expanded training data set with over 1,000 labels and support for 11 languages (Chinese, French, German, Italian, Japanese, Korean, Portuguese, Russia, Spanish, and Dutch join previously-available English). 

Verve Group has been using Google Cloud’s NLP API since day one, because of both the ease of implementation and the quality compared to competing NLP products. With documentation that is “comprehensive and self-explanatory,” the NLP API “allows for fast adoption and implementation, from test models all the way to production,” said Rami Alanko, GM of Verve Group.

Leveraging the NLP API has facilitated Verve Group’s fast go-to-market motions by enabling its customers to quickly discover and classify new content. “Operating on a global level with tens of different regions and languages, we have still been able to maintain high quality for our product and high retention rates with our clients,” Rami shared. “In a recent client case, we achieved 82% improvement in CTR when optimized with content quality measurements enabled by the API. In another client case, we drove brand safety risk down to 0.16% from 4% thanks to classification quality. Along with the new functionalities of the Google NLP, I can only see this trend continuing to strengthen.”

Verve Group is excited to further expand their NLP use cases by leveraging the new Content Classification models, which have already helped them expand their classification inventory, improve the quality and performance of their quality verification for customers, and unlock new use cases for NLP. “Our classification model accuracy improved 41% using Google NLP as a verification partner,” said Rami.  

Additionally, Verve Group is now using the API for metadata analysis on a  large image database. “We browse the database and run the image metadata via our classification. This flow enables us to classify images reliably aligned with our standard classification.  We pretty much use the same data flow for our runtime in-app textual content analysis, therefore allowing for close to real-time consumer engagement,” Rami added.

To learn more about how companies are leveraging NLP API from Google Cloud Vertex AI, click here, and to learn more about Google Cloud’s work with foundation models and generative AI, read The Prompt on Transform with Google Cloud.

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