How Ather Energy is leveraging the Cloud to build and scale smart mobility solutions for India

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In 2013, long before the world was discussing clean energy and sustainable practices, two IIT Madras graduates — Swapnil Jain and Tarun Mehta — had an idea to develop India’s first-ever electrical scooter.
This was at a time when auto manufacturers were still focusing on fossil-fuel-driven vehicles and ‘eco-friendly’ mobility solutions were more a trendy alternative catering to a niche market.
The duo founded Ather Energy in 2013 and launched their first fully-electric scooter, the Ather S340, in Bengaluru in 2016. Since then, the company has released several new models into the market and is planning to expand to eight more cities by the end of the year.
To support the smooth running of their vehicles, lower costs, improve time to market, and create great customer experience, Ather turned to Google Cloud.
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Expect 40 Percent Higher Price-performance than General Purpose VM with Google TAU VMs!

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In November 2021, we announced the general availability of Tau VMs. Since then, Google Cloud’s Tau VMs with Google Kubernetes Engine (GKE) have unlocked value for many customers who are now using Tau VMs for their production workloads, such as: Ascend, who achieved over 125% higher performance; Nylas, who gained over 40% higher price-performance; and OpenX, who achieved 40% better price-performance while at the same time reducing their application latency by 62%.
T2D is the first instance type in the Tau VM family and is built on the latest 3rd generation AMD EPYCTM processors, offering 42% higher price-performance compared to general-purpose VMs from any of the leading public cloud vendors. Tau VMs offer a leading combination of performance, price, and full x86 compatibility, offering customers the lowest cost solution for scale-out workloads. Tau VMs are available in predefined shapes, with up to 60vCPUs per VM, 4GB of memory per vCPU, networking up to 32 Gbps and a slew of storage options including Standard, Balanced and Performance PD. Tau VMs are also available as Spot VMs, offering an over 60% discount compared to on-demand pricing.
For customers looking for advanced container orchestration, GKE delivers high levels of reliability, security, and scalability, and has supported Tau VMs since the day they became available on Google Cloud. Tau VMs are ideal for CPU-bound workloads such as web-serving with encryption, video encoding, compression/decompression, image processing and horizontally-scaled applications. Using Tau VMs along with GKE’s cost-optimization best practices can help lower your total cost of ownership. You can add Tau VMs to new or existing GKE clusters by specifying the Tau T2D machine type in your GKE node-pools through the Cloud console or by using –machine-type in gcloud.
Here is what some of our customers have to say about Tau VMs:

Ascend provides a unified analytics and data engineering platform, and chose Tau VMs along with GKE to run their data-intensive workload — primarily because of Tau’s absolute performance and price-performance advantage.
“Our core capability at Ascend is bringing together data ingestion, transformation, delivery, orchestration and observability into a single platform. To operate at scale and keep pace with our telemetry data production rates, high single-threaded performance is critical. With Google Cloud’s Tau VMs with Google Kubernetes Engine (GKE), we are able to achieve over 125% higher performance than previous generation families. This has completely changed our ability to query historical metrics. Where previously metric queries against historical data over ranges longer than a couple hours were difficult, we can now easily query data ranges of multiple weeks.” – Joe Stevens, Tech Lead – Infrastructure, Ascend.io

Nylas is a pioneer and leading provider of productivity infrastructure solutions for modern software. In the past year, Nylas has been using GKE in their journey to reinvent their architecture and provide their enterprise customers with a bi-directional universal email sync, security compliance with the highest enterprise standards, and industry-specific machine learning services.
“For our core application, Google’s Tau VMs with Google Kubernetes Engine delivers over 40% better price-performance than Amazon’s Graviton-based VMs. Further, Tau VMs maintain x86 compatibility and eliminate the need to maintain a separate stack for ARM. We are moving our workload from Amazon Web Services to Google Cloud to take advantage of these benefits.” – David Ting, SVP of Engineering, Nylas

OpenX operates an independent ad exchange. Operating 100% on Google Cloud has enabled OpenX to achieve improved performance, scalability, speed and global reach.
“At OpenX, our ad-exchange services over 200 billion requests every day. Getting the best combination of performance and price from the infrastructure is critically important for us. We use multiple Google Kubernetes Engine (GKE) clusters across geographic regions with autoscaling to power our ad-delivery components. Running Google Cloud’s Tau VMs with GKE has enabled over 40% better price-performance and 62% latency reduction for our application as compared to the prior generation family. We have made the move to Tau VMs for our application to take advantage of these benefits.” – Paul T.Ryan, CTO, OpenX
We are excited to see Tau VMs adding value for so many of our customers by enabling industry leading price-performance for a variety of workloads.
If you haven’t tried Tau VMs yet, give them a try today in our Iowa, Netherlands and Singapore regions and move your production workloads to Tau VMs. Tau VMs will be arriving in additional regions and zones in the coming weeks. You can provision GKE node pools based on Tau VMs and explore how you can take advantage of improved price-performance for your scale-out containerized workloads.
To get started, go to the Google Cloud Console, select Google Kubernetes Engine, and choose Tau T2D for your GKE nodes. To learn more about Tau VMs or other Compute Engine VM options, check out our machine types and our pricing pages.
Making Weather Predictions Easy with Weather Research and Forecasting (WRF) Models on Google Cloud!

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Weather forecasting and climate modeling are two of the world’s most computationally complex and demanding tasks. Further, they’re extremely time-sensitive and in high demand — everyone from weekend travelers to large-scale industrial farming operators wants up-to-date weather predictions. To provide timely and meaningful predictions, weather forecasters usually rely on high performance computing (HPC) clusters hosted in an on-premises data center. These on-prem HPC systems require significant capital investment and have high long-term operational costs. They consume a lot of electricity, have largely fixed configurations, and the underlying computer hardware is replaced infrequently.
Using the cloud instead offers increased flexibility, constantly refreshed hardware, high reliability, geo-distributed compute and networking, and a “pay for what you use” pricing model. Ultimately, cloud computing allows forecasters and climate modelers to provide timely and accurate results on a flexible platform using the latest hardware and software systems, in a cost effective manner. This is a big shift compared with traditional approaches to weather forecasting, and can appear challenging. To help, weather forecasters can now run the Weather Research and Forecasting (WRF) modeling system easily on Google Cloud using the new WRF VM image from Fluid Numerics, and achieve the performance of an on-premises supercomputer for a fraction of the price. With this solution, weather forecasters can get a WRF simulation up and running on Google Cloud in less than an hour!
A closer look at WRF
Weather Research and Forecasting (WRF) is a popular open-source numerical weather prediction modeling system used by both researchers and operational organizations. While WRF is primarily used for weather and climate simulation, teams have extended it to support interactions with chemistry, forest fire modeling, and other use cases. WRF development began in the late 1990s through a collaboration between the National Center for Atmospheric Research (NCAR), National Oceanic and Atmospheric Administration (NOAA), U.S. Air Force, Naval Research Laboratory, University of Oklahoma, and the Federal Aviation Administration. The WRF community comprises more than 48,000 users spanning over 160 countries, with the shared goal of supporting atmospheric research and operational forecasting.
The Google Cloud WRF image is built using Google’s MPI best practices for HPC, with the exception that hyperthreading is not disabled by default, and is easily integrated with other HPC solutions on Google Cloud, including SchedMD’s Slurm-GCP. Normally, installing WRF and its dependencies is a time consuming process. With these new WRF VM images, deploying a scalable HPC cluster with WRF v4.2 pre-installed is quick and easy with our Codelab. OpenMPI 4.0.2 was used throughout this work. Google has had good success with Intel MPI, and we intend to study whether further performance gains can be achieved in this context.
Optimizing WRF
Determining the optimal architecture and build settings for performance and cost was a key part of the process in developing the WRF images. We evaluated how to select the ideal compiler, right CPU platform, and the best file system for handling file IO, so you don’t have to. As a test case for assessing performance, we used the CONUS 2.5km benchmark.
Below, the CONUS 2.5km runtime and cost figure shows the run time required for simulating WRF over a two-hour forecast using 480 MPI ranks (a way of numbering processes) for different machine types available on Google Cloud. For each machine type, we’re showing the lowest measured run time from a suite of tests that varied compiler, compiler optimizations, and task affinity.

We found that compute-optimized c2 instances provided the shortest run time. The Slurm job scheduler allows you to map the MPI tasks to compute hardware using task affinity flags. When optimizing the runtime and cost for each machine type, we compared using srun –map-by core –bind-to core to launch WRF, which maps each MPI process to a physical core (two vCPU per MPI rank), and srun –map-by thread –bind-to thread, which maps each MPI process to a single vCPU. Mapping by core and binding MPI ranks to cores is akin to disabling hyperthreading.

The ideal simulation cost and runtime for CONUS 2.5km for each platform is found when each MPI rank is subscribed to each vCPU. When binding to vCPUs, half as many compute resources are needed when compared to binding to physical cores lowering the per-second cost for the simulation. For CONUS 2.5km, we also found that although mapping MPI ranks to cores results in reduced runtime for the same number of MPI ranks, the performance gains are not significant enough to outweigh the cost savings. For this reason, the WRF-GCP solution does not disable hyperthreading by default.
Runtime and simulation cost can be further reduced by selecting an ideal compiler: the figure below (CONUS 2.5km Compiler Comparisons) shows the simulation runtime for the WRF CONUS 2.5km benchmark on eight c2-standard-60 instances, using GCC 10.30, GCC 11.2.0 and the Intel® OneAPI® compilers (v2021.2.0). In all cases, WRF is built using level 3 compiler optimizations and Cascade Lake target architecture flags. By compiling WRF with the Intel® OneAPI® compilers, the WRF simulation runs about 47% faster than the GCC builds, and at about 68% of the cost, on the same hardware. We’ve used OpenMPI 4.0.2 with each of the compilers as the MPI implementation in this work. With other applications, Google has seen good performance with Intel MPI 2018, and we intend to investigate performance comparisons with this and other MPI implementations.

File IO in WRF can become a significant bottleneck as the number of MPI ranks increases. Obtaining the optimal file IO performance requires using parallel file IO in WRF and leveraging a parallel file system such as Lustre.
Below, we show the speedup in file IO activities relative to serial IO on an NFS file system. For this example, we are running the CONUS 2.5km benchmark on c2-standard-60 instances with 960 MPI ranks. By changing WRF’s file IO strategy to parallel IO, we accelerate file IO time by a factor of 60.
We further speed up IO and reduce simulation costs by using a Lustre parallel file system deployed from open-source Lustre Terraform infrastructure-as-code from Fluid Numerics. Lustre is also available with support from DDN’s EXAScaler solution in the Google Cloud Marketplace. In this case, we use four n2-standard-16 instances for the Lustre Object Storage Server (OSS) instances, each with 3TB of Local SSD. The Lustre Metadata Server (MDS) is an n2-standard-16 instance with a 1TB PD-SSD disk. After mounting the Lustre file system to the cluster, we set the Lustre stripe count to 4 so that file IO can be distributed across the four OSS instances. By switching to the Lustre file system for IO, we speed up file IO by an additional factor of 193, which is orders of magnitude faster than a single NFS server with serial IO.

Adding compute resources and increasing the number of MPI ranks reduces the simulation run time. Ideally, with perfect linear scaling, doubling the number of MPI ranks would cut the simulation time in half. However, adding MPI ranks also increases communication overhead, which can increase the cost per simulation. The communication overhead is due to the increased amount of communication necessitated by splitting the problem more finely across more machines.
To assess the scalability of WRF for the CONUS 2.5km benchmark, we can execute a series of model forecasts where we successively double the number of MPI ranks. Below, we show two- hour forecasts on the c2-standard-60 instances with the Lustre file system, varying the number of MPI ranks from 480 to 1920. In all of these runs, MPI ranks are bound to vCPUs so that the number of vCPUs dedicated to each simulation increases with the increase in MPI ranks. While many HPC workloads run best with simultaneous multithreading (SMT) disabled, we find the best performance for CONUS 2.5km with SMT enabled. Thus, the number of MPI ranks in our runs equals the total number of vCPUs.

As you can see, the CONUS 2.5km Runtime & Cost Scaling figure shows that the run time (blue bars) decreases as the number of MPI ranks and the amount of compute resources increases, at least up to 1920 ranks. When transitioning from 480 to 960 MPI ranks, the run time drops, yielding a speedup of about 1.8x. Doubling again to 1920 MPI ranks, though, we obtained an additional speedup of just 1.5x. This declining trend in the speedup with increasing MPI ranks is a signature of MPI overhead, which increases with more MPI ranks.
Determining your best fit
Most tightly-coupled MPI applications such as WRF exhibit this kind of scaling behavior, where scaling efficiency decreases with increasing MPI ranks. This makes assessing cost-scaling alongside performance-scaling critical when considering Total Cost of Ownership (TCO). Thankfully, per-second billing on Google Cloud makes this kind of analysis a little bit easier. As shown above, a second doubling of the count from 960 cores to 1920 cores can provide an additional 1.5x speedup, but at a 32% higher cost. In some circumstances, this faster turnaround may be needed and worth the extra cost.
If you want to get started with WRF quickly and experiment with the CONUS 2.5km benchmark, we’ve encapsulated this deployment in Terraform scripts and prepared an accompanying codelab.
You can learn more about Google Cloud’s high performance computing offerings at https://cloud.google.com/hpc, and you can find out more about Google’s partner Fluid Numerics at https://www.fluidnumerics.com.

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Moving to the cloud offers enormous benefits for businesses. Yet there are risks as well. The challenge is multidimensional, with far reaching implications not just for the solutions that will run in the cloud, but also for the technologies that support them, the people who need to implement them, and the processes that govern them.
The rubric of people, process, and technology is a familiar one. But how do you harness it to move forward?
The Google Cloud Adoption Framework builds a structure on the rubric of people, process, and technology that you can work with, providing a solid assessment of where you are in your journey to the cloud and actionable programs that get you to where you want to be. It’s informed by Google’s own evolution in the cloud and many years of experience helping customers.
You can use the framework yourself to make an assessment of your organization’s readiness for the cloud and what you’ll need to do to fill in the gaps and develop new competencies.This framework can help you find your way, from your first project all the way to becoming a cloud-first organization.
Quick Recap on Google Cloud: Latest News, Launches, Updates, Events and More

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Want to know the latest from Google Cloud? Find it here in one handy location. Check back regularly for our newest updates, announcements, resources, events, learning opportunities, and more.
Tip: Not sure where to find what you’re looking for on the Google Cloud blog? Start here: Google Cloud blog 101: Full list of topics, links, and resources.
Week of May 24-May 28 2021
- Google Cloud for financial services: driving your transformation cloud journey–As we welcome the industry to our Financial Services Summit, we’re sharing more on how Google Cloud accelerates a financial organization’s digital transformation through app and infrastructure modernization, data democratization, people connections, and trusted transactions. Read more or watch the summit on demand.
- Introducing Datashare solution for financial services–We announced the general availability of Datashare for financial services, a new Google Cloud solution that brings together the entire capital markets ecosystem—data publishers and data consumers—to exchange market data securely and easily. Read more.
- Announcing Datastream in Preview–Datastream, a serverless change data capture (CDC) and replication service, allows enterprises to synchronize data across heterogeneous databases, storage systems, and applications reliably and with minimal latency to support real-time analytics, database replication, and event-driven architectures. Read more.
- Introducing Dataplex: An intelligent data fabric for analytics at scale–Dataplex provides a way to centrally manage, monitor, and govern your data across data lakes, data warehouses and data marts, and make this data securely accessible to a variety of analytics and data science tools. Read more.
- Announcing Dataflow Prime–Available in Preview in Q3 2021, Dataflow Prime is a new platform based on a serverless, no-ops, auto-tuning architecture built to bring unparalleled resource utilization and radical operational simplicity to big data processing. Dataflow Prime builds on Dataflow and brings new user benefits with innovations in resource utilization and distributed diagnostics. The new capabilities in Dataflow significantly reduce the time spent on infrastructure sizing and tuning tasks, as well as time spent diagnosing data freshness problems. Read more.
- Secure and scalable sharing for data and analytics with Analytics Hub–With Analytics Hub, available in Preview in Q3, organizations get a rich data ecosystem by publishing and subscribing to analytics-ready datasets; control and monitoring over how their data is being used; a self-service way to access valuable and trusted data assets; and an easy way to monetize their data assets without the overhead of building and managing the infrastructure. Read more.
- Cloud Spanner trims entry cost by 90%–Coming soon to Preview, granular instance sizing in Spanner lets organizations run workloads at as low as 1/10th the cost of regular instances, equating to approximately $65/month. Read more.
- Cloud Bigtable lifts SLA and adds new security features for regulated industries–Bigtable instances with a multi-cluster routing policy across 3 or more regions are now covered by a 99.999% monthly uptime percentage under the new SLA. In addition, new Data Access audit logs can help determine whether sensitive customer information has been accessed in the event of a security incident, and if so, when, and by whom. Read more.
- Build a no-code journaling app–In honor of Mental Health Awareness Month, Google Cloud’s no-code application development platform, AppSheet, demonstrates how you can build a journaling app complete with titles, time stamps, mood entries, and more. Learn how with this blog and video here.
- New features in Security Command Center—On May 24th, Security Command Center Premium launched the general availability of granular access controls at project- and folder-level and Center for Internet Security (CIS) 1.1 benchmarks for Google Cloud Platform Foundation. These new capabilities enable organizations to improve their security posture and efficiently manage risk for their Google Cloud environment. Learn more.
- Simplified API operations with AI–Google Cloud’s API management platform Apigee applies Google’s industry leading ML and AI to your API metadata. Understand how it works with anomaly detection here.
- This week: Data Cloud and Financial Services Summits–Our Google Cloud Summit series begins this week with the Data Cloud Summit on Wednesday May 26 (Global). At this half-day event, you’ll learn how leading companies like PayPal, Workday, Equifax, and many others are driving competitive differentiation using Google Cloud technologies to build their data clouds and transform data into value that drives innovation. The following day, Thursday May 27 (Global & EMEA) at the Financial Services Summit, discover how Google Cloud is helping financial institutions such as PayPal, Global Payments, HSBC, Credit Suisse, AXA Switzerland and more unlock new possibilities and accelerate business through innovation. Read more and explore the entire summit series.
- Announcing the Google for Games Developer Summit 2021 on July 12th-13th–With a surge of new gamers and an increase in time spent playing games in the last year, it’s more important than ever for game developers to delight and engage players. To help developers with this opportunity, the games teams at Google are back to announce the return of the Google for Games Developer Summit 2021 on July 12th-13th. Hear from experts across Google about new game solutions they’re building to make it easier for you to continue creating great games, connecting with players and scaling your business. Registration is free and open to all game developers. Register for the free online event at g.co/gamedevsummit to get more details in the coming weeks. We can’t wait to share our latest innovations with the developer community. Learn more.
Strategic Consulting, Training & Implementation Guidelines with Public Sector PSO Helps Governments Stay Compliant

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Did you know that by 2025, enterprise IT spending on public cloud computing will overtake traditional IT spending? In fact, 51% of IT spend in application software, infrastructure software, business process services, and system infrastructure will transition to the public cloud, compared to 41% in 20221.. As enterprises continue to rapidly shift to the cloud, government agencies must prioritize and accelerate security and compliance implementation.
In May 2021, the White House issued an Executive Order requiring US Federal agencies to accelerate cloud adoption, embrace security best practices, develop plans to implement Zero Trust architectures, and map implementation frameworks to FedRAMP. The Administration’s focus on secure cloud adoption marks a critical shift to prioritizing cybersecurity at scale. Google Cloud’s Public Sector Professional Services Organization (PSO) has committed to helping customers meet security and compliance requirements in the cloud through specialized consulting engagements.
Accelerating Authority to Operate (ATO)
The Federal Risk and Authorization Management Program (FedRAMP) was established in 2011 as a government-wide program that promotes the adoption of secure cloud services across the federal government. FedRAMP provides a standardized approach to security and risk assessment for cloud technologies and federal agencies. US Federal agencies are required to utilize and implement FedRAMP cloud service offerings as part of the “Cloud First” federal cloud computing strategy.
While Google Cloud provides a FedRAMP-authorized cloud services platform and a robust catalog of FedRAMP-approved products and services (92 services and counting), customers are still tasked with achieving Agency ATO for the products and services they use, and Google Cloud provides many resources to assist customers with this journey. Google Cloud’s FedRAMP package can be accessed by completing the FedRAMP Package Access Request Form and submitting it to info@fedramp.gov. Additionally, customers can use Google’s NIST 800-53 ATO Accelerator as a starting point for documenting control implementation. Finally, Google Cloud’s Public Sector PSO offers the following strategic consulting engagements to help customers streamline the Agency ATO process.
- Cloud Discover: FedRAMP is a six-week interactive workshop to support customers that are just getting started with the ATO process on Google Cloud. Customers are educated on FedRAMP fundamentals, Google’s security and compliance posture, and how to approach ATO on Google Cloud. Through deep-dive interviews and design sessions, PSO helps customers craft an actionable ATO plan, assess FedRAMP readiness, and develop a conceptual ATO boundary. This engagement helps organizations establish a clear understanding and roadmap for FedRAMP ATO on Google Cloud.
- FedRAMP Security Review is a ten to twelve week engagement that aids customers in FedRAMP operational readiness. PSO consultants perform detailed FedRAMP architecture reviews to identify potential gaps in NIST 800-53 security control implementation and Google Cloud secure architecture best practices. Findings from the security reviews are shared with the customer along with configuration guidance and recommendations. This engagement helps organizations prepare for the third-party or independent security assessment that is required for FedRAMP ATO.
- Cloud Deploy: FedRAMP is a multi-month engagement designed to help customers document the details of their FedRAMP System Security Plan (SSP) and corresponding NIST 800-53 security controls, in preparation for Agency ATO on Google Cloud at FedRAMP Low, Moderate, or High. PSO collaborates with customers to develop a detailed technical infrastructure design document and security control matrix capturing evidence of the FedRAMP system architecture, security control implementation, data flows and system components. PSO can also partner with a third-party assessment organization (3PAO) or an independent assessor (IA) to support customer efforts for FedRAMP security assessment. This engagement helps customer system owners prepare for Agency ATO assessment and package submission.
Developing a Zero Trust Strategy
In addition to providing FedRAMP enablement, Public Sector PSO has partnered with the Google Cloud Chief Information Security Officer (CISO) team to assist organizations with developing a zero trust architecture and strategy.
Zero Trust Foundations is a seven-week engagement co-delivered by Google Cloud’s CISO and PSO teams. CISO and PSO educate customers on zero trust fundamentals, Google’s journey to zero trust through BeyondCorp, and defense in depth best practices. The CISO team walks customers through a Zero Trust Assessment (ZTA) to understand the organization’s current security posture and maturity. Insights from the ZTA enable the CISO team to work with the customer to identify an ideal first-mover workload for zero trust adoption. Following the CISO ZTA, PSO facilitates a deep-dive Zero Trust Workshop (ZTW), collaborating with key customer stakeholders to develop a NIST 800-207 aligned, cloud-agnostic zero trust architecture for the identified first-mover workload. The zero trust architecture is part of a comprehensive zero trust strategy deliverable that is based on focus areas called out in the Office of Management and Budget (OMB) Federal Zero Trust Strategy released January 2022.
Scaling Secure Cloud Adoption with PSO
Public Sector PSO enables customer success by sharing our technical expertise, providing cloud strategy, implementation guidance, training and enablement using our proven methodology. As enterprise IT, operations, and organizational models continue to evolve, our goal is to help government agencies accelerate their security and compliance journeys in the cloud. To learn more about the work we are doing with the federal government, visit cloud.google.com/solutions/federal-government.
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