About Usha Martin

Founded more than 50 years ago and headquartered in Kolkata, India, Usha Martin is a leading steel and wire rope manufacturer. The company’s products are used in sectors such as oil and gas, aerial haulage, and general engineering.

Industries: Manufacturing

Location: India

Usha Martin operates several wire and rope manufacturing plants in India, Thailand, the United Arab Emirates, and the United Kingdom. In 1974, Usha Martin established an integrated alloy steel plant in Jamshedpur, India.

The business operates a range of joint ventures internationally, including a partnership with Joh Pengg AG of Austria to produce oil-tempered wire for the automotive industry and a venture with TESAC of Japan to manufacture and sell specialized wire rope.

Usha Martin’s ICT strategy had traditionally been highly localized, with independent IT infrastructures in all the manufacturing plants and businesses globally. These infrastructures were not integrated, leading to extensive duplication of effort and activities across the business.

In 2016, Usha Martin corporate started a project to integrate ICT across the business and establish centralized financial and technology controls.

“We established a program to integrate our communications infrastructure, security policies, and software licenses and implement a centralized enterprise resource planning system across our business,” says Jayanta Bhowmik, SVP-IT and CIO, Usha Martin. This program is being initiated primarily in Usha Martin’s Indian businesses before being extended to international markets.

In parallel with these initiatives, Usha Martin decided to consolidate the disparate email infrastructures and systems used by its corporate team, plants, and business units.

“We faced security threats and control problems managing and interconnecting all our very different email systems,” Bhowmik says.

“For example, we experienced on average about three to four ransomware attacks every year. We decided there was no alternative but to deploy a centralized email system.”

Usha Martin weighed its options and went so far as to purchase a license to run a single email system on its in-house infrastructure. However, the challenges of migrating a 4,000-strong workforce from up to seven existing email systems to an in-house platform proved difficult to overcome.

“We would have had to plan for server infrastructure, backups, security, and disaster recovery and execute smoothly, which would have been a time-consuming, expensive exercise,” Bhowmik says. “We estimated an in-house deployment would take seven to eight months to complete.”

“We looked at cloud-based services and Google presented a unique opportunity for us to consolidate our email without having to plan for our own infrastructure and worry about project planning, architectures, and deployment,” Bhowmik says.

“We also considered another service, but realized Google also gave us the opportunity to move our personal productivity applications to G Suite.”

A competitive evaluation regarding hosting and disaster recovery confirmed Usha Martin’s positive impressions. Google technology and processes in these areas outstripped the capabilities of the company’s own data centers.

“Google came up with a migration timeline and process that met our needs, with an expert partner to ease the transition,” Bhowmik says. “This was extremely important as the change represented a paradigm shift for a business that is very traditional and conservative.”

The Google partner worked closely with the internal Usha Martin team to complete phase one of the migration to the senior executive team. The partner also undertook training and worked with the IT team to hold meetings at various plants and locations to explain the changes. In addition, the partner conducted a skills transfer exercise to enable Usha Martin team members to complete the remaining phases of the project.

The business migrated the 1,500 team members in its Indian operations, as well as those in its Austrian joint venture, to the new platform.

“Using Google gives us wonderful alternatives to traditional systems,” Bhowmik says. “For example, using Google Hangouts Meet for video calls means we can reduce the number of video conferences that occupy large rooms and help ensure there are enough time-slots to meet demand.”

Improved Security of Information and Systems

One of the key differences between Usha Martin’s existing email systems and Gmail is the improvement in security and online safety.

“We had an anti-spam engine but, despite this, our employees received a lot of spam emails and messages carrying ransomware viruses,” Bhowmik says.

“With G Suite, we don’t receive these messages anymore and we minimize the risk of our network being compromised by malicious infections that could prevent us from accessing our files.”

Using G Suite has reduced team members’ use of USB drives to share large files that would otherwise be blocked due to email attachment limits.

“In addition, people are reducing the practice of printing documents for meetings. One person in each meeting can now steer and control documents, reducing duplication and the possibility of errors.”

“Document sharing is now happening much more in the cloud rather than through external media, improving control and security,” Bhowmik says.

Manage Calendars More Effectively

G Suite now enables Usha Martin team members to manage their calendars more effectively and share documents with multiple people without having to aggregate feedback or manage version control.

“Thanks to G Suite, our people are coming into a world of collaboration and modernization,” Bhowmik says.

The Google Maps Platform Android SDK supports extensions for reactive programming, which helps you write code to handle asynchronous operations.

Write reactive and responsive mapping applications with Google Maps Platform

In mobile apps, asynchronous events can happen at any point in time: user touch events, waiting for network calls to complete, or receiving push notifications, to name a few. As an app developer, accounting for these events and composing them with other asynchronous events can be challenging. Reactive programming is an alternative to passing callbacks for different events and helps simplify the process of working with asynchronous events. In reactive programming, events are modeled as a stream, emitting items over time.

https://youtube.com/watch?v=1TmJvOZfBVQ%3Fenablejsapi%3D1%26

There are two libraries you can use to write reactive code: Kotlin Flows and RxJava. The next two videos show you how to use each one.

Writing reactive and responsive mapping applications using Kotlin

If you’re a Kotlin developer looking to use Coroutines and Flows, the KTX library allows you to use Kotlin Flows to receive events. The Maps KTX library includes extension functions that return Kotlin Flow objects, so you can listen to events in a reactive manner. Unlike suspending functions, which return a single value, Kotlin Flows can return several values over time. For example, you can use a Flow to receive camera event changes over time. To get started using Kotlin Flows in your app, include the Maps KTX library in the dependencies section in your build.gradle file.

https://youtube.com/watch?v=Cotx1ZmEYg8%3Fenablejsapi%3D1%26

Creating reactive maps on Android with RxJava

Integrate Google Maps Platform SDKs with popular Android library RxJava. RxJava is the Java implementation of Reactive Extensions, which is a library for composing asynchronous and event-based programs using observable sequences. One thing RxJava does is allows you to convert callback-based asynchronous code into a chain of transformations. Learn how this works and the other ways you can use RxJava in the third video in this series.

https://youtube.com/watch?v=AgGE7fAMrdA%3Fenablejsapi%3D1%26

​​We hope you learn more about reactive programming concepts to help you build responsive and reactive mobile apps in this three-part YouTube series. Have ideas for helpful videos you’d like to see on our channel? Leave a comment on any of our videos. And don’t forget to subscribe to our YouTube channel for the latest updates, tutorials, customer stories, and more.

For more information on Google Maps Platform, visit our website.

Workplace collaboration continues to evolve as hybrid work expands its footprint. While both “same-time” and “staggered-time” (or asynchronous) collaboration modes each have their place in the hybrid work environment, organizations and teams sometimes overuse one mode over another. That’s probably because in-person meetings or collaborating in real time have been the default for many organizations, leading to a “same-time” bias, even as new tools make working across time zones and locations seamless. Ultimately, the key for making collaboration scalable and to support employee wellbeing is choosing the right method and tool for the task at hand. With that in mind, here are some ways to get the most out of same-time and staggered-time collaboration in your organization.

Making same-time collaboration more valuable

Historically, many organizations have valued same-time interactions for the fast, direct exchange of information and feedback. They also bring teams together and build human connections. While all these outcomes are powerful and important, same-time collaboration also has some drawbacks — especially in a hybrid environment.

First, same-time interactions can be difficult to arrange. Coordinating schedules requires advanced planning, especially when employees are distributed across time zones or working outside of traditional business hours. Second, back-to-back scheduling can contribute to meeting fatigue. In our recently commissioned global hybrid work survey with Economist Impact, 72% of respondents acknowledged that virtual meetings improve inclusion and participation. At the same time, 68% said there are too many virtual meetings in general, suggesting that even though employees value same-time collaboration, they want it in moderation.

To address these challenges, organizations should consider the collaboration scenarios in which same-time interactions can make the greatest impact. It’s particularly useful when consensus or immediate action is needed, as in briefings, decision-making, and crisis management.

For effective same-time collaboration in a hybrid environment, your employees need tools that help them coordinate real-time interactions and minimize time spent switching apps and context. With Google Workspace, teams can create and access a shared agenda or Google Doc inside a Google Calendar invite, helping align expectations and goals before, during, and after scheduled same-time work sessions. And, the more integrated your collaboration tools are, the easier it is for employees to get right to work when inspiration strikes or a quick decision is needed. For example, team members can initiate spontaneous work sessions by starting a Google Meet directly from Docs, Sheets, or Slides.

Additionally, consider how you can bring real-world collaboration activities into virtual environments to enhance same-time collaboration for distributed teams. For instance, digital whiteboard tools, like Jamboard and Miro in Google Meet, allow people to brainstorm, ideate, and problem-solve in real time from anywhere. Interactive solutions like these empower employees to work together in new ways.

Expanding what’s possible with staggered-time collaboration

Widespread adoption of hybrid work has prompted organizations to turn more frequently to staggered-time collaboration — where team members are free to share and respond to information in their own time. A key benefit of staggered collaboration is improving the experience and wellbeing of employees — specifically, by promoting participation across the team and support for flexible work habits. Allowing team members to engage when they’re most productive, or when it doesn’t interfere with their scheduled focus time, supports their wellbeing. It can also help employees feel heard, valued, and empowered. Staggered-time collaboration can also give team members who may feel uncomfortable or vulnerable speaking up in real time, or who just need time to think about their feedback, a more inviting way to share their perspectives.

Staggered-time collaboration can enhance a range of collaboration scenarios, including assigning tasks and action items, knowledge- and resource-sharing, brainstorming, and giving feedback. To make these interactions successful, employees need secure, intuitive tools that give them the information they need to do their jobs from anywhere, at any time. For example, in Spaces, team members can initiate and take part in group chat threads devoted to project- and topic-based discussions, as well as access files and tasks, to stay in the loop whenever they’re able to participate. For people working on a task or project at varied times, creating a dynamic, single source of truth makes all the difference.

When collaborating on shared documents, a feature like smart canvas enables teammates to assign tasks, build checklists, and share files using @-mentions for easy information access. Meanwhile, automated, built-in summaries in Docs help the team get up to speed without losing focus. Features like these help everyone stay on the same page (literally), even if they’re contributing to a project at different times.

Flexibility and collaboration are not mutually exclusive

Helping people know which tasks call for real-time collaboration and which tasks are better done on their own time is critical for sustaining productivity and wellbeing in a hybrid work world. Employees who are empowered to work in ways that complement their needs, preferences, and schedules typically reward their organization for that flexibility. As Holger Reisinger, Paul Sephton, and Dane Fetterer wrote for the Harvard Business Review, “When leaders give employees the freedom to choose where and when they work, it signals they trust them to do the job they were hired to do. The data shows that that trust is then paid back…at a very high rate, building a tight-knit culture of inclusivity and belonging.”

When you create team norms around same-time and staggered-time collaboration, you can help your employees stay productive and connected — to each other and the broader organization. And by giving them tools that support seamless, secure collaboration experiences from anywhere, the impact on productivity, employee wellbeing, and morale can be transformational.

The ecommerce playing field has been hard to navigate for most retailers, and Cart.com is on a mission to change that. Traditionally, retailers needing to run their online store, order fulfillment, customer service, marketing, and other essential activities have had to cobble together systems to get the capabilities they need – much less having access to analytics across these functions. The result is costly, siloed ecommerce operations that are difficult to manage and scale.

It’s clearly not a formula for success, yet that’s the reality facing most retailers. Cart.com, in contrast, has set out to democratize ecommerce by giving brands of all sizes the full capabilities they need to take on the world’s largest online retailers. Our end-to-end environment empowers retailers to keep more of their revenue, set up proven strategies for managing all aspects of their business, and act on valuable insights from customer data every step of the way.

Together with our talented team, we’re building a unified ecommerce platform that already provides value to many leading or up and coming brands including Whataburger, GUESS, Dr. Scholl’s, Rowing Blazers, and Howler Bros. 

We’re excited about the opportunity ahead as we reimagine traditional approaches to online sales, fulfillment, marketing, accessing growth capital, providing a unified view of all ecommerce and marketing analytics, and other activities. Expectations for Cart.com are high, and we are building a company that can scale to $100B in revenue and beyond. Supported by the Startup Program by Google Cloud and Google Cloud solutions, we’re establishing a technology platform to transform all aspects of ecommerce for brands worldwide. 

Partner in disruption

At Cart.com, we’re currently targeting an underserved market. Our ideal customer is beyond demonstrating product-market-fit and is now at an inflection point seeking a growth opportunity. Typically, those companies are generating between $1M and $100M in annual revenue. We’ve seen an enthusiastic response from brands and retailers as well as investors, with backing from investors in just over a year totaling $143 million in three funding rounds.

Our strategy is to build an integrated ecommerce model that combines best-of-breed solutions, many of which we gain through acquisitions and then build upon to provide a streamlined and fully integrated experience for our brands. We’ve made seven acquisitions so far to round out our online store, order fulfillment, marketing services, customer service, and we have launched some integral partnerships including easy access to growth capital through our relationship with Clearco and product protection for customers on every purchase with Extend. Instead of acquiring a data company, we’re building our data platform on Google Cloud, across each operating function for a single-view for brands to harness actionable data. We see Google Cloud as the leader for data management, analytics, machine learning (ML) and artificial intelligence (AI).

Other reasons why we’re building our business on Google Cloud include scalability, excellence, security, reach, and data analytics that are far superior to other environments.

We also feel a cultural and mission alignment with Google Cloud and envision leaning into a long-term partnership of marketing, selling, and disrupting the disruptors together. Equally important to us are the investments Google Cloud is willing to make in early-stage companies like ours. The support through the Google Cloud for Startups program has been outstanding.

Built on Google Cloud

A wide range of Google Cloud solutions provide the foundation for our platform. For instance, Cloud Pub/Sub keeps our services communicating with one another. We rely on fully managed relational databases, like Cloud SQL and Cloud Spanner, to securely handle the huge volume of brand and shopper data generated every day.

Cloud Run allowed us to develop inside of containers before our Kubernetes infrastructure was ready to go. Now, we are taking advantage of all the capabilities in Google Kubernetes Engine. BigQuery integrates with all Google Cloud solutions and offers true data streaming natively out of the box, along with Dataflow for advanced analytics. We also use Container Registry to store and manage our Docker container images. Right now, we’re testing Cloud Composer to evaluate using it for data workflow orchestration instead of Apache Airflow.

The openness of the Google Cloud environment is further enabled by Anthos, which we may deploy soon to perform data integrations quickly as we acquire more companies over the next year. For example, if we acquire a company using Azure, we can easily align it with our Google Cloud ecosystem.

Enabling ecommerce 2.0

Recently, our team has been experimenting with Google Cloud Vertex AI and the fully managed services of AI deployment and ML operations. The capabilities would save us substantial time in the management of the ML lifecycle which allows us to focus more on developing proprietary AI that will transform commerce at scale.

Because Google Cloud is so far ahead in data science, our teams benefit from deep Google Cloud expertise as we look to provide brands with unmatched insights into customers to improve services and revenue. We’re also planning to test Recommendations AI among other tools to deploy customer product recommendations and personalization as turnkey productized offerings. Moving forward, we will likely use Bigtable to aid in serving machine learning to hundreds of thousands of brands due to its low latency and scalability.

Fanatical about brand success

We know that our work with Google Cloud for Startups and use of Google Cloud solutions for best-in-class data management, analytics, ML, and AI will enable us to offer even more transformative services to brands.

We also see the opportunity to use our platform and customer insights to break down barriers between brands, enabling retailers to share information and work better together when it’s in their best interests. What we’re building today on Google Cloud is fundamentally changing what’s possible for retailers of any size everywhere. 

As a startup, when recruiting talent or working with prospective customers, it helps to share our success with Google Cloud. We view them as an extension of the Cart.com team. It also validates our business as we continue building a more integrated, holistic approach to commerce that opens new opportunities and drives growth for brands worldwide.

For more details about Cart.com’s vision for unified ecommerce, check out our video.

If you want to learn more about how Google Cloud can help your startup, visit our page here to get more information about our program, and sign up for our communications to get a look at our community activities, digital events, special offers, and more.