Google’s Intelligent Products Essentials Assist Manufacturers in Product Development Journey

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Expectations for both consumer and commercial products have changed. Consumers want products that evolve with their needs, adapt to their preferences, and stay up-to-date over time. Manufacturers, in turn, need to create products that provide engaging customer experiences not only to better compete in the marketplace, but also to provide new monetization opportunities.
However, embedding intelligence into new and existing products is challenging. Updating hardware is costly, and existing connected products do not have the capability to add new features. Furthermore, manufacturers do not have sufficient customer insights due to product telemetry and customer data silos, and may lack the AI expertise to quickly develop and deploy these features.
That’s why today we’re launching Intelligent Products Essentials, a solution that allows manufacturers to rapidly deliver products that adapt to their owners, update features over-the-air using AI at the edge, and provide customer insights using analytics in the cloud. The solution is designed to assist manufacturers in their product development journeys—whether developing a new product or enhancing existing ones.
With Intelligent Products Essentials, manufacturers can:
- Personalize customer experiences: Provide a compelling ownership experience that evolves over the lifetime of the product. For example, a chatbot that contextualizes responses based on product status and customer profile.
- Manage and update products over-the-air: Deploy updates to products in the field, gather performance insights and evolve capabilities over time with monetization opportunities.
- Predict parts and service issues: Detect operating thresholds, anomalies and predict failures to proactively recommend service using AI, reducing warranty claims, decreasing parts shortages and increasing customer satisfaction.
In order to help manufacturers quickly deploy these use cases and many more, Intelligent Products Essentials provides the following:
- Edge connections: Connect and ingest raw or time-series product telemetry from various device platforms utilizing IoT Core or Pub/Sub and enable deployment and management of firmware over-the-air and machine learning models with Vertex AI at the edge.
- Ownership App Template: Easily build connected product companion apps that work on smartphones, tablets, and computers. Use a pre-built API and accompanying sample app that can incorporate product or device registration, identity management, and provide application behavior analytics using Firebase.
- Product fleet management: Manage, update and analyze fleets of connected products via APIs, Google Kubernetes Engine, and Looker.
- AI services: Create new features or capabilities for your products using AI and machine learning products such as DialogFlow, Vision AI, AutoML, all from Vertex AI.
Enterprise data integration: Integrate data sources such as Enterprise Asset Management (EAM), Enterprise Resource Planning (ERP), Customer Relationship Management (CRM) systems and others using Dataflow and BigQuery.

Intelligent Products Essentials helps manufacturers build new features across consumer, industrial, enterprise, and transportation products. Manufacturers can implement the solution in-house, or work with one of our certified solution integration partners like Quantifi and Softserve.
“The focus on intelligent products that Google Cloud is deploying provides a digital option for manufacturers and users. At its heart, systems like Intelligent Product Essentials are all about decision making. IDC sees faster and more effective decision-making as the fundamental reason for the drive to digitize products and processes. It’s how you can make faster and more effective decisions to meet heightened customer expectations, generate faster cash flow, and better revenue realization,” said Kevin Prouty, Group Vice President at IDC. “Digital offerings like Google’s Intelligent Product Essentials potentially go the last mile with the ability to connect the digital thread all the way through to the final user.”
Customers adopting Intelligent Products Essentials
GE Appliances, a Haier company, are enhancing their appliances using new AI-powered intelligent features to enable:
- Intelligent cooking: Help cook the perfect meal to personal preferences, regardless of your expertise and abilities in the kitchen.
- Frictionless service: Build smart appliances that know when they need maintenance and make it simple to take action or schedule services.
- Integrated digital lifestyle: Make appliances useful at every step of the way by integrating them with digital lifestyle services – for example, automating appliance behaviors according to customer calendars, such as oven preheating or scheduling the dishwasher to run in the late evening.
“Intelligent Products Essentials enhances our smart appliances ecosystem, offering richer consumer habit insights. This enables us to develop and offer new features and experiences to integrate with their digital lifestyle.“ —Shawn Stover, Vice-president Smart Home Solutions at GE Appliances.https://www.youtube.com/embed/zaWAJN8aKOw?enablejsapi=1&
Serial 1, Powered by Harley-Davidson, is using Intelligent Product Essentials to manage and update its next generation eBicycles, and personalize its customers’ digital ownership experiences.
“At Serial 1, we are dedicated to creating the easiest and most intuitive way to experience the fun, freedom, and adventure of riding a pedal-assist electric bicycle. Connectivity is a key component of delivering that mission, and working together to integrate Intelligent Product Essentials into our eBicycles will ensure that our customers enjoy the best possible user experience.”— Jason Huntsman, President, Serial 1.
Magic Leap, an augmented reality pioneer with industry-leading hardware and software, is building field service solutions with Intelligent Products Essentials with the goal of connecting manufacturers, dealers, and customers to more proactive and intelligent service.
“We look forward to using Intelligent Products Essentials to enable us to rapidly integrate manufacturers’ product data with dealer service partners into our field service solution. We’re excited to partner with Google Cloud as we continue to push the boundaries of physical interaction with the digital world.” — Walter Delph, Chief Business Officer, Magic Leap
Intelligent Product Essentials is available today. To learn more, visit our website.
Beyond Traditional Learning: AI-based Online Learning Platform and Google Cloud Solutions Push Learners to Get Ahead

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The combination of a vital need for IT experts among businesses and a digital skills gap is making lifelong learning increasingly critical. Beyond professional development, learning new skills offers additional rewards from building peer connections to boosting your creativity. That’s why in 2020 Krishna Deepak Nallamilli and I launched KIMO.ai to reimagine how people approach learning, especially in developing markets. Our team is building the artificial intelligence needed to generate individual learning paths through a wide range of quality digital learning content.
Google Cloud and its Startup Program have been instrumental in connecting our team with the tools, people, processes, and best practices to grow our business.
Existing learning platforms lack engagement
Outside of traditional education settings, massive open online learning courses (MOOCs)—often modeled after university courses—can provide a flexible and affordable way to upskill or reskill. But the vast majority of people who participate in MOOC programs fail to complete courses. Based on our research, the challenge with existing learning platforms is a lack of engagement, primarily caused by limited direction on which skills to learn, whether AI, fintech, blockchain, or other in-demand disciplines.
We’ve also received feedback that many corporate learning management systems–developed as online training systems to upskill employees–tend to be poorly designed and time-consuming to use.
Overall, a significant challenge with most existing learning platforms is that they’re generic. For example, suppose you’re interested in learning about AI. In that case, you need AI-related coursework that applies to your industry and the job you want because AI in medicine is vastly different from AI in financial services. Today’s online learning options typically take a one-size-fits-all approach and fail to capture the nuances of what learners really need to get ahead.
Building a future-proof learning platform
The commitment to highly personalized, accessible learning inspired KIMO.ai, a platform that we believe is the future of education. Depending on your goals, current skills, location, and other factors, our AI-based platform will identify which coursework (and where to find those classes) to build the skills you need. The more personalized, relevant learning recommendations even take into account people’s preferences for podcasts, MOOCs, books, articles, videos, courses, publications, and more.
In a mix of cooperation and competition we call “coopetition,” KIMO.ai will regularly recommend courses from other established online learning systems if, based on our automated assessment, it’s the best option for a learner. There’s also the option to access free content only.
Google cultural alignment fosters trust
Our platform started with one developer exploring NLP models and Google APIs. As we’ve grown our team and launched our beta to 110,000 users in developing markets, we discovered there is a lot of interest in our platform, and we believe we can make a significant impact. In feedback forums, we also learned that we need to focus our efforts on the mobile experience to improve engagement since 99% of the beta testers use mobile devices.
Beyond our team’s high level of trust in Google Cloud solutions, our team also appreciates the cultural alignment with Google. We value Google’s developer-centric approach and rely on tools like Dataflow for batch data processing and Cloud TPU to reliably run machine learning models with AI services on Google Cloud. We also build all of our deployments on Google Kubernetes Engine (GKE), which makes it easy to manage all our containerized workloads
On the front end, Google App Engine makes it easy to deploy apps and experiment, and it integrates seamlessly with Firebase for authentication and more. BigQuery is our serverless data warehouse that efficiently scales to support the millions of articles, videos, and other learning resources we need to analyze to provide the targeted coursework recommendations our learners require.
As we grow our business having a network of trusted advisors is also extremely valuable. By working closely with DoIT International, the 2020 Google Cloud Global Reseller Partner of the Year, our team has access to their cloud, Kubernetes, and machine learning expertise. DoIT has already helped us quickly resolve IT issues and create analytics dashboards that give us insights to continually enhance our services.
Building for a growing industry
The dynamic edtech market is growing rapidly and estimated to become an $11B industry by 2025. We’re proud to be part of the next wave of personalized education that has the potential to empower people in developing markets and beyond to grow their skills with coursework tailored to their exact needs and how they like to learn. This year, we will deliver our platform to at least 400,000 more people. We’re excited to see how they use it and where it takes them.
If you want to learn more about how Google Cloud can help your startup, visit our Startup Program application page here to get more information about our program, and sign up for our communications to get a look at our community activities, digital events, special offers, and more.
Drive Business Results Faster with Advanced AI Technology: Translation Hub, Document AI, and Contact Center AI

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When it comes to the adoption of artificial intelligence (AI), we have reached a tipping point. Technologies that were once accessible to only a few are now broadly available. This has led to an explosion in AI investment. However, according to research firm McKinsey, for AI to make a sizable contribution to a company’s bottom line, they “must scale the technology across the organization, infusing it in core business processes” — and based on conversations with our customers, we couldn’t agree more.
While investments in pure data science continue to be essential for many, widespread adoption of AI increasingly involves a category of applications and services that we call AI Agents. These are technologies that let customers apply the best of AI to common business challenges, with limited technical expertise required by employees, and include Google Cloud products like Document AI and Contact Center AI. Today, at Google Cloud Next ‘22, we’re announcing new features to our existing AI Agents and a brand new one with Translation Hub.
“AI is becoming a key investment for many companies’ long term success. However, most companies are still in the experimental phases with AI and haven’t fully put the technology into production because of long deployment timelines, IT staffing needs, and more,” said Ritu Jyoti, group vice president, worldwide AI and automation research practice global AI research lead, at IDC. “Organizations need AI products that can be immediately applied to automate processes and solve business problems. Google Cloud is answering this problem by providing fully managed, scalable AI Agents that can be deployed fast and deliver immediate results.”
Translation Hub: An enterprise-scale translation AI Agent
At I/O this year, we announced the addition of 24 new languages to Google Translate to allow consumers in more locations, especially those whose languages aren’t represented in most technology, to help reduce communication barriers through the power of translation. Businesses strive for the same goals, but unfortunately it is often out of reach due to the high costs that come with scaling translation.
That’s why today, we are announcing Translation Hub, our AI Agent that provides customers with self-service document translation. With 135 languages, Translation Hub can create impactful, inclusive, and cost-effective global communications in a few clicks.

With Translation Hub, now researchers are able to share their findings instantly across the world, goods and services providers can reach underserved markets, and public sector administrators can reach more members of their communities in a language they understand — all of which ultimately help make for a more connected, inclusive world.
Translation Hub brings together Google Cloud AI technology, like Neural Machine Translation and AutoML, to help make it easy to ingest and translate content from the most common enterprise document types, including Google Docs and Slides, PDFs, and Microsoft Word. It not only preserves layouts and formatting, but also provides granular management controls such as support for post-editing human-in-the-loop feedback and document review.
“In just three months of using Translation Hub and AutoML translation models, we saw our translated page count go up by 700% and translation cost reduced by 90%,” said Murali Nathan, digital innovation and employee experience lead, at materials science company Avery Dennison. “Beyond numbers, Google’s enterprise translation technology is driving a feeling of inclusion among our employees. Every Avery Dennison employee has access to on-demand, general purpose, and company-specific translations. English language fluency is no longer a barrier, and our employees are beginning to broadly express themselves right in their native language.”
Document AI: A document processing AI Agent to automate workflows
Every organization needs to process documents, understand their content, and make them available to the appropriate people. Whether it’s during procurement cycles involving invoices and receipts, contract processes to close deals, or for general increases in efficiency, Document AI simplifies and automates various document processing. With two new features launching today, Document AI can allow employees to focus on higher impact tasks and better serve their own customers.
For example, payments provider Libeo used Document AI to uptrain an invoice parser with 1,600 documents and increase its testing accuracy from 75.6% to 83.9%. “Thanks to uptraining, the Document AI results now beat the results of a competitor and will help Libeo save ~20% on the overall cost for model training over the long run,” said Libeo chief technology officer, Pierre-Antoine Glandier.
Today, we’re announcing these new features to our existing Document AI Agent:
- Document AI Workbench can remove the barriers around building custom document parsers, helping organizations extract fields of interest that are specific to their business needs. Relative to more traditional development approaches, it requires less training data and offers a simple interface for both labeling data and one-click model training.
- Document AI Warehouse can eliminate the challenges that many enterprises face when tagging and extracting data in documents by bringing Google’s Search technologies to Document AI. This feature can make it simpler and easier to search for and manage documents like workflow controls to accommodate invoice processing, contracts, approvals, and custom workflows.
Contact Center AI: A contact center AI Agent to improve customer experiences
Scaling call center support can be expensive and difficult, especially when implementing AI technologies to support representatives. Contact Center AI is an AI Agent for virtually all contact center needs, from intelligently routing customers, to facilitating handoffs between virtual and human customer support representatives, to analyzing call center transcripts for trends and much more.
Just days ago, we announced that Contact Center AI Platform is now generally available to provide additional deployment choice and flexibility. With this addition to Contact Center AI, we are furthering our commitment to providing an AI Agent that can assist organizations to quickly scale their contact centers to improve customer experiences and create value via data-driven decisions.
Dean Kontul, division chief information officer at KeyBank, had this to say about powering their contact center with Contact Center AI from Google Cloud: “With Google Cloud and Contact Center AI, we will quickly move our contact center to the Cloud, supporting both our customers and agents with industry-leading customer experience innovations, all while streamlining operations through more efficient customer care operations.”
Start delivering business results with AI Agents, today!
If you’re ready to get started with Translation Hub, this Next ‘22 session has the details, including a deeper dive into Avery Dennison’s use of the AI Agent.
To learn more about our Document AI announcements, check out our session with Commerzbank, “Improve document efficiency with AI,” as well as “Transform digital experiences with Google AI powered search and recommendations.”
And, to explore Contact Center AI Platform, watch “Delight customers in every interaction with Contact Center AI,” featuring more insight into KeyBank’s use case.
Maximize Efficiency in Document Extraction Models with Document AI Workbench GA Release

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Each day, more documents are created and used across companies to make decisions. However, the value in these documents is primarily expressed as unstructured data, which makes the value difficult and manually intensive to extract and use for business processes.
As the number and variety of documents used by businesses proliferate, machine learning (ML) solutions need to be more flexible to handle the broader set of use cases. That’s why we introduced the first Document AI Workbench model, Custom Document Extractor (CDE), in Public Preview at Google Cloud Next ‘22. CDE makes it fast and easy to apply ML to virtually any document-based workflow to extract structured data from unstructured document types, to automate business processes.
CDE lets developers and analysts use their own data to train models and extract fields from documents needed for the business. CDE lets organizations build models faster and with less data — thus accelerating time-to-value for processing and analysis of data in documents.
Today, we announce that Document AI Workbench is Generally Available (GA), open to all customers, ready for production use through APIs and the Google Cloud Console. Document AI Workbench is covered by the Document AI SLA — online and batch document prediction is supported with >=99.9% uptime. Furthermore, Document AI Workbench is now covered by Google Cloud’s GA product terms. For example, Google will notify customers at least 12 months before significantly modifying a customer-facing Google API in a backwards-incompatible manner.
In this blog post, we’ll explore ways customers are already using CDE and Document AI Workbench’s updated capabilities.
What users are saying about Workbench
Deliver higher model accuracy with Workbench
Users leverage Workbench to ultimately save time and money. A third party evaluated Document AI Workbench and concluded that it extracts data more accurately1 than several competing products for document types with variable layouts (e.g. invoice, receipt, bank statements, paystubs). Better accuracy drives higher automation rates, helping Workbench users save time and money.
Chris Jangareddy, managing director for Artificial Intelligence & Data at Deloitte Consulting LLP said, “Google Cloud Document AI is a leading document processing solution packed with rich features like multi-step classify and text extraction to automate sorting, classification, extraction, and quality assurance. By combining Document AI with Workbench, Google Cloud has created a forward-thinking and powerful AI platform for intelligent document processing that will allow for process transformation at an enterprise scale with predictable outcomes that can benefit businesses.”
Mansoor Khan, CEO of OneClinic said, “We help medical professionals scale their clinics through automation. We used Google’s Document AI Workbench to create a model to automatically extract data from patients’ insurance cards as part of our patient check-in software. Workbench is easy to use and we are really happy with the model accuracy — it extracts data more accurately than what we would expect from human data entry.”
Rajnish Palande, VP, Google Business Unit for BFSI, TCS said, “The Google Cloud Document AI Workbench leverages artificial intelligence (AI) to manage and glean insights from unstructured data. The Workbench brings together the power of classification, auto-annotation, page-number identification and multi-language support to help organizations rapidly deliver enhanced accuracy, improved operational efficiency, higher confidence in the information extract, and increased return on investment.”
Build production ready models faster with Workbench
Document AI Workbench helps users create machine learning models faster. For example, a third-party evaluation shows Document AI Workbench trains machine learning models up to 3x faster than a leading competitor. This is an important improvement which lowers total cost of ownership and increases value.
Dallas Dolen, Partner, Google Alliance Leader at PwC said, “Google Document AI Workbench helps to accelerate our custom parser models training as well as improves accuracy and performance using a custom document extractor with human in the loop. It helps us solve complex business problems for our clients in the financial services and healthcare industries.”
Ziang Jia, Senior DocAl Development Lead at Resultant, said, “Document AI Workbench has unlocked a brand-new machine learning development experience for information extraction solutions. Its simplicity and robustness enabled us to build models and deliver a highly accurate outcome in an agile way for a large government agency. We couldn’t be more impressed by its simplicity and robustness and are excited to see how the product will evolve in the future.”
Sean Earley, VP of Delivery Services of Zencore said, “Document AI Workbench allows us to develop highly accurate document parsing models in a matter of days. Our customers have automated tasks that formerly required significant human labor. For example, using Document AI Workbench, a team of two trained a model to split, classify and extract data from 15 document types to automate Home Mortgage Disclosure Act reporting. The mean trained model accuracy was 94%, drastically reducing the operational cost of our customer’s compliance reporting procedures.”
What’s new with Document AI Workbench
The latest Workbench capabilities make it even easier to train and deploy an extraction model:
- With Workbench’s public APIs, you can programmatically create, delete, train, evaluate and deploy models.
- Our updated dataset management tools automatically detect and create existing schema labels from your pre-annotated documents. They also provide you more flexibility when creating and managing schema.
- Our new DocAI Toolkit includes a labeled document converter so that you can easily convert your labeled documents to DocAI’s format and start training faster.
- We’ve reduced the cognitive load for labelers with efficiency enhancements to our Labeling UI.
- The revamped Processor Gallery helps you quickly identify the best model for your use case.
What’s next for Document AI Workbench
We continue to invest in Document AI Workbench to help you automate document processing. Here are a few things we’re working on that we’re excited about:
- Classify document types with the Custom Document Classifier (CDC), coming soon in public preview
- Copy processor versions across projects and processors to streamline managing development and production environments
- Support larger documents (e.g., longer than 50 pages) so you can process a wider array of documents
- Broader (non-latin) language support–equivalent to Document AI OCR
- And many more investments, using state of the art technology, to help you build world class models faster to automate document processing
Document AI Workbench is in GA and ready for production workloads. Learn more via Document AI Workbench documentation or try it out in the Google Cloud Console.
Acknowledgements: Tomas Moreno, Outbound Product Manager, Lukas Rutishauser, Software Engineering Manager, Michael Kwong, Software Engineering Manager, Rajagopal Janani, Software Engineering Manager, Michael Lanning, UX Designer.
1. When trained with 200+ documents
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Video: How AI is Helping Biologists Protect Wildlife
According to the World Wildlife Fund, vertebrate populations have shrunk an average of 60 percent since the 1970s. And a recent UN global assessment found that we’re at risk of losing one million species to extinction, many of which may become extinct within the next decade.
To better protect wildlife, seven organizations, led by Conservation International, and Google have mapped more than 4.5 million animals in the wild using photos taken from motion-activated cameras known as camera traps. The photos are all part of Wildlife Insights, an AI-enabled, Google Cloud-based platform that streamlines conservation monitoring by speeding up camera trap photo analysis.
With photos and aggregated data available for the world to see, people can change the way protected areas are managed, empower local communities in conservation, and bring the best data closer to conservationists and decision-makers.
Camera traps help researchers assess the health of wildlife species, especially those that are reclusive and rare. Worldwide, biologists and land managers place motion-triggered cameras in forests and wilderness areas to monitor species, snapping millions of photos a year.
But what do you do when you have millions of wildlife selfies to sort through? On top of that, how do you quickly process photos where animals are difficult to find, like when an animal is in the dark or hiding behind a bush? And how do you quickly sort through up to 80 percent of photos that have no wildlife at all because the camera trap was triggered by the elements, like grass blowing in the wind?
Watch this video to find out.
Google Cloud’s Recommendation AI Helps Bazaarvoice with 60 Percent increase in CTR

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Not long ago, building AI into recommendation engines was a daunting, expensive task that could take years to get off the ground. But as Bazaarvoice has shown, with the help of cloud services, the time from AI investment to business outcomes is shorter than ever.
Bazaarvoice is the leading provider of product reviews and user-generated content (UGC) solutions that help brands and retailers understand and better serve customers. Its 2019 acquisition of Influenster.com, a community of consumer reviewers 6.5 million strong, expanded the Bazaarvoice portfolio with a platform where consumers can share their candid opinions — and share they have, over 54 million times.
After the acquisition, Bazaarvoice expanded the site’s product diversity by 53%, to more than 5.4 million unique products. To keep user engagement high, Influenster must be seen as both a source of trusted, transparent reviews and a place for customers to discover useful, relevant products for the first time. By introducing shoppers to new products Influenster not only provides value to customers but also helps brands collect consumer insights.
Influenster started out as a place where people gathered to share their honest thoughts on beauty products but quickly expanded to nearly every category, from Art to Wearables. Because of the much smaller scope, the site started and flourished under a rules-based recommendation engine. However, as Influenster expanded its scope under Bazaarvoice, a more robust recommendation system became necessary. In its earliest days, Influenster was successful because of the human perspective it offered: For every product there was a litany of reviews and images that made users feel as if they were getting an endorsement on a product from a friend.
The Bazaarvoice engineering team asked themselves how they could keep that same feeling of personalization with an ever-growing catalog of items and categories. They needed recommendations that could scale with the site, rather than requiring more rules be constructed each time a new product category was introduced. They also needed to ensure the Influenster experience would remain performant even towards unknown members.
Bazaarvoice tested out several recommendation engines, benchmarking each against their current rules-based system. In the end they decided on Google Cloud’s Recommendations AI because of its transparent billing, ease of integration and setup, and naturally, its proven results.
Transparent Billing
“Part of what the engineers loved was they knew exactly what it was going to cost as it scaled” says Nick Shiftan, SVP, Content Acquisition Services Product Unit for Influenster. The goal was to build once and innovate rather than leave a wake of technical debt only to be tackled when costs grew unexpectedly out of control. Google Cloud’s straightforward and pay-as-you-go billing allowed them to anticipate how costs would grow as user interactions did and plan accordingly.
Ease of integration

“I’m positively surprised how Google packed such a complex system in a very easy-to-use API” remarks Eralp Bayraktar, the Software Engineering team lead overseeing the project. Because the original team was made of just one full-time engineer the ease of integration became an even more critical feature. Not only does Recommendations AI pull from years of suggestion expertise in Google Search and YouTube, but in combination with Ad’s Merchant Center, it also creates a streamlined process for importing product metadata. From there, creating a model becomes a matter of picking the preferred recommendation type and then the business objective to optimize for. Once the model is created and the API integrated into the website, the code is already deployed at the global scale: There are no further architectural considerations to ensure recommendations are available to users worldwide. For Bazaarvoice, this meant going from ideation to production in one month.
Proven Results
“We have used it for product recommendations and off-loaded our DB-tiring business logic to Recommendations AI, which resulted in overall faster response times and much better recommendations as proven by our A/B tests,” Eralp continues.
Bazaarvoice began by A/B testing Recommendations AI against their rules-based system. Early on in the experimental phase they noticed a clear and consistent 60% increase in the click-through rate over their original recommendation system.
Even more impressive was the performance on Unknown Members. For every person that signs up for an account on Influenster.com there are many other visitors that come to the website and leave without fully registering. This is typically referred to as the “cold start” problem in the industry — how do you figure out what to recommend to those people without their history, behavior, or preferences? Recommendations AI gives you the option to input and train on unknown users, and by providing metadata on products, it can provide high-quality suggestions to registered members and first-time users alike.
With a mind to the future, Eralp concludes his thoughts on Bazaarvoice’s experience: “It enables discovery by adding an adjustable percentage of cross-category products [for] healthier [traffic distribution] across all our catalog. We are investing in data science and having the Recommendations AI as the baseline is a good challenge for us to thrive.”
To learn more about Recommendations AI and how it can help your organization thrive, check out our recently published 4 part guide which kicks off with an overview on “How to get better retail recommendations with Recommendations AI.” This series also covers data ingestion, modeling, as well as serving predictions & evaluating Recommendations AI. You can also easily get started with our Quickstart Guide.
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