Google is a Leader in the 2023 Gartner® Magic Quadrant™ for Enterprise Conversational AI Platforms

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We’re excited to share that Gartner has recognized Google as a Leader in the 2023 Gartner® Magic Quadrant™ for Enterprise Conversational AI Platforms, authored by Bern Elliot and Gabriele Rigon.

We believe this recognition is a testament to Google Cloud’s robust investments and commitment to innovation in AI, coupled with a deep understanding of enterprise customer needs. Enterprises are increasingly investing in AI-driven solutions that balance addressing customer expectations with operational efficiency. At a time when the demand for quality, performant, and trustworthy conversational AI has never been higher, we’re thrilled to continue to deliver best-in-class technologies, purpose-built to solve our customers’ most critical use cases.
In 2022, Google Cloud delivered cutting-edge conversational AI technologies with many launches to our Conversational AI API portfolio. Together, these enabled developers to leverage Google’s technologies to power their applications with our end-to-end Contact Center AI (CCAI) suite, designed to solve the needs of Customer Experience (CX) and contact center leaders.
Google Cloud’s Conversational AI APIs include pre-trained models for Speech to Text, Text to Speech and Natural Language Understanding. This conversational AI core leverages Google Research’s technology for speech, understanding and interaction, enabling and orchestrating high-quality conversational experiences at scale.
With Contact Center AI, organizations see improved customer satisfaction, higher agent productivity and reduced costs through increased agent efficiency. By focusing on user needs, Google Cloud provides comprehensive and integrated solutions that are ready for the enterprise. CCAI encompasses a comprehensive set of offerings to address the needs of the contact center.
In 2022, we launched Contact Center AI Platform, our AI-first, mobile-first, user-first contact center as a service (CCaaS), providing AI-powered experiences, CRM-centered design and deployment flexibility in a single platform without the need for multiple providers. Contact Center AI Platform auto-scales on the backend, with capacity for up to 100k concurrent users on a single tenant. It also offers multi-provider voice resiliency with global low-latency routing for best possible call quality and is optimized for enhanced customer/business data security, reduced downtime, and increased agent productivity. Segra, one of the largest independent fiber infrastructure bandwidth companies in the Eastern U.S., is leveraging CCAI Platform to reimagine their customer experience through predictive flows for common experiences and greatly expanding their channels for customer interaction.
CCAI also includes Dialogflow for building virtual agents, enabling businesses to meet their customers across multiple channels. It offers robust, flexible self-service voice and chat interactions that are just as natural as a live agent. Dialogflow enables both a great customer experience and a cost-effective way to scale services.
Our Agent Assist service gives businesses the ability to transition a call from a virtual agent to a human agent while maintaining context. It efficiently guides the agent to an accurate response, while providing real-time suggestions, more accurate responses and informed recommendations.
To improve contact center operations, CCAI Insights analyzes all customer conversations to provide leaders with real-time, actionable data points on customer queries, agent performance, and sentiment trends. Its topic modeling capabilities enable deeper understanding of key investment areas and greater classification accuracy.
To ensure our enterprise customers deploying CCAI realize value faster, Google Cloud offers CCAI through three defined transformation stages with out-of-the-box packages. The first stage starts with efficiency basics in the first week that include transcription and summarization. The second stage covers automation basics within six months using Agent Assist and Insights. The final stage is full automation within a year with industry use cases and pre-built components. All of this leads to higher agent efficiency, improved customer satisfaction and increased containment.
As we look forward to the rest of 2023 and beyond, elevating the customer experience through user-first design, AI-first capabilities and accelerating time-to-value will be our north star. We plan to announce exciting new capabilities over the next few months to enable that vision to become a reality for many more organizations.
We are honored to be a Leader in the 2023 Gartner® Magic Quadrant™ for Enterprise Conversational AI Platforms, and look forward to continuing to innovate and partner with customers on their digital transformation journeys.
Download the complimentary copy of the report: 2023 Gartner® Magic Quadrant™ for Enterprise Conversational AI Platforms.
Learn more about how organizations are transforming their business with Google Cloud solutions with Contact Center AI.
GARTNER is a registered trademark and service mark of Gartner and Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Google.
Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
This Chart, from Home Depot, Dramatically Demonstrates the Power of a Cloud Data Warehouse

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The Home Depot (THD) is the world’s largest home-improvement chain, growing to more than 2,200 stores and 700,000 products in four decades. Much of that success was driven through the analysis of data. This included developing sales forecasts, replenishing inventory through the supply chain network, and providing timely performance scorecards.
However, to compete in today’s business world, THD has taken this data-driven approach to an entirely new level of success on Google Cloud, providing capabilities not practical on legacy technologies.
The pressures of contemporary growth that drove much of the work are familiar to many businesses. In addition to everything it was doing, THD needed to better integrate the complexities in its related businesses, like tool rental and home services. It needed to better empower teams, including a fast-growing data analysis staff and store associates with mobile computing devices. It wanted to better use online commerce and artificial intelligence to meet customer needs, while maintaining better security.
Even before addressing these new challenges, THD’s existing on-premises data warehouse was under stress as more data was required for analytics and data analysts were utilizing the data with increasingly complex use cases. This drove rapid growth of the data warehouse, but also created constant challenges for the team in managing priorities, performance, and cost.
In order to add capacity to the environment, it was a major planning, architecture, and testing effort. In one case, adding on-premises capacity took six months of planning and a three-day service outage. Within a year, capacity was again scarce, impacting performance and ability to execute all the reporting and analytics workloads required. The capacity refresh cycles were shrinking, and the expecations for data were growing. There had to be a better way.
Still, THD did not take its move to the cloud lightly. A large-scale enterprise data warehouse migration involves tremendous effort among people, process, and technology. After careful consideration, THD chose Google Cloud’s BigQuery for its cloud enterprise data warehouse.
BigQuery, a scalable serverless data warehouse, was better on cost, infrastructure agility, and analytics capability, driving better insights with improved performance. There are no service interruptions when capacity is added, and that capacity can be added within a week (and soon same day). It doesn’t require complex system administration, and its standard SQL support means people can easily ramp up quickly. Valuable BigQuery products like Identity and Access Management meant THD could create many separate Google Cloud projects, while ensuring that different teams weren’t interfering with each other or accessing protected data.
THD also utilizes BigQuery’s flat-rate monthly pricing model that allows teams to budget their capacity based on need and provides billing predictability. The capacity not being used by a given project is available for enterprise use. This ensures no surprises when the monthly bill arrives and provides all analytical users access to significant computing power.
While THD’s legacy data warehouse contained 450 terabytes of data, the BigQuery enterprise data warehouse has over 15 petabytes. That means better decision-making by utilizing new datasets like website clickstream data and by analyzing additional years of data.
As for performance, look at this chart:
With the cloud EDW migration complete, and the legacy on-premises data warehouse retired, analysts now execute more complex and demanding workloads that they would not have been able to complete before, such as utilizing Datalab for orchestrating analytics through Python Notebooks, utilizing BigQuery ML for machine learning directly against the BigQuery data (no movement of large datasets), and AutoML to help determine the best model for predictions.
Additionally, engineers at THD have adapted BigQuery to monitor, analyze, and act on application performance data across all its stores and warehouses in real time, something that was not practical in the on-premises system.
With over 600 projects that THD now has on Google Cloud, the BigQuery story is just one of the many ways that Google Cloud is working with THD to deliver meaningful business results, every day.
Architecting Data Pipelines Directly Improves Customer Experience at Universe.com

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At Universe, we serve customers day and night and are always working to make sure they have a great experience, whether online or at one of our live events.
Our technology has to make that possible, and our legacy systems weren’t cutting it anymore. What we needed was a consistent, reliable infrastructure that would help our internal teams provide a fast and innovative ticket-buying experience to customers.
With our data well-managed, we could free up time for our developers to bring new web features to customers, like tailored add-ons at checkout.
Our team of about 20 software engineers needed more flexibility and agility in our infrastructure; we were using various data processing tools, and it wasn’t easy to share data across teams so that everyone saw the same information.
We also needed to incorporate streaming data into the data warehouse to ensure the consistency and integrity of data that’s read in a particular window of time from multiple sources. Our developer teams needed to be able to ship new features faster, and the data back ends were getting in the way.
In addition, when GDPR regulations went into effect, we needed to make sure all our data was anonymized, and we couldn’t do that with our legacy tools.
Finding the right data tools for the job
To make sure our customers were getting a top-notch online experience, we had to make the right technology choices.
Our first step was to centralize multiple data sources and create a single data warehouse that could serve as the foundation for all of our reporting requirements, both internal and external.
The new technology infrastructure we built had to let us move and analyze data easily, so our teams could focus on using that data and insights to better serve our customers.
Previously, we had lots of siloed systems and applications running in AWS. We did a trial using Redshift, but we needed more flexibility than it offered in how we loaded historical data into our cloud data warehouse. Though we were using MongoDB Atlas for our transactional database, it was important to continue using SQL for querying data.
The trial task that really sold us on BigQuery was when we wanted to alter a small table that had about 20 million rows, used for internal reporting.
We needed to add a value, but our PostgreSQL system wouldn’t allow it. Using Apache Beam, we set up a simple pipeline that moved data from the original source into BigQuery to see if we could add the column there.
BigQuery ingested the data and let us add the new value in seconds. That was a significant moment that led us to start looking at how we could build end-to-end solutions on Google Cloud. BigQuery gave us multiple options to load our historical data in batches and build powerful pipelines.
We also explored Google Cloud’s migration tools and data pipeline options. Once we saw how Cloud Dataflow worked, with its Apache Beam back-end, we never looked back. Google Cloud provided us with the data tools we needed to build our data infrastructure.
Cloud for data, and for users
Introducing new technologies isn’t always simple—companies sometimes avoid it altogether because it’s so hard. But our Google Cloud onboarding process has been easy.
It took us less than two months to fully deploy our BigQuery data warehouse using the Cloud Dataflow-Apache Beam combination.
Moving to Google Cloud brought us a lot of technology advantages, but it’s also been hugely helpful for our internal users and customers. The data analytics capabilities that we’re now able to offer users has really impressed our internal teams, including developers and DevOps, even those who haven’t used this type of technology before.
Some internal clients are already entirely self-service. We’ve hosted frequent demos, and also hosted some “hack days,” where we share knowledge with our internal teams to show them what’s possible.
We quickly found that BigQuery helped us solve scale and speed problems.
One of our main pain points had been adding upsell opportunities for customers during the checkout process. The legacy technology hadn’t allowed us to quickly reflect those changes in the data warehouse. With BigQuery, we’re able to do that, and devote fewer resources to making it happen. We’ve also eliminated the time we were spending tuning memory and availability, since BigQuery handles that. Database administration and tuning required specialized knowledge and experience and took up time. With BigQuery, we don’t have to worry about configuring that hardware and software. It just works.
We’ve also eliminated the time we were spending tuning memory and availability, since BigQuery handles that. Database administration and tuning required specialized knowledge and experience and took up time. With BigQuery, we don’t have to worry about configuring that hardware and software. It just works.
Two features in particular that we implemented using BigQuery have helped us improve the performance of our core transactional database. First, using Cloud Dataflow to convert raw MongoDB logs to structured rows under a BigQuery table, which we can then query using SQL to identify slow or underperforming queries. Second, we can now query multiple logging tables using wildcards, since we load Fastly logs to BigQuery.
Along with MongoDB Atlas as our main transactional database, much of our infrastructure now runs as Google Cloud microservices using Google Kubernetes Engine (GKE), including the home page and our payment system. Kubernetes cron jobs power background scheduled jobs, and we also use Cloud Pub/Sub. Cloud Storage handles any data storage if any space constraints emerge.
Our overall performance has increased by about 10x with BigQuery. Both our customers and internal clients, like our sales and finance teams, benefit from the new low-latency reporting. Reports that used to be weekly or monthly are now available in near-real time. It’s not only faster to read records, but faster to move the data, too.
We have Cloud Dataflow pipelines that write to multiple places, and the speed of moving and processing data is incredibly helpful. We stream in financial data using Cloud Dataflow in streaming mode, and plan to have different streaming pipelines as we grow. We have several batch pipelines that run every day. We can move terabytes of data without performance issues, and process more than 100,000 rows of data per second from the underlying database. It used to take us a month to move that volume of data into our data warehouse. With BigQuery, it takes two days.
We’re also enjoying how easy and productive these tools are. They make our life as software engineers easier, so we can focus on the problem at hand, not fighting with our tools.
What’s next for Universe
Our team will continue to push even more into Google Cloud’s data platform. We have plans to explore Cloud Datastore next. We’re also moving our databases to PostgreSQL on GCP, using Cloud Dataflow and Beam. BigQuery’s machine learning tools may also come into play as Universe’s cloud journey evolves, so we can start doing predictive analytics based on our data. We’re looking forward to gaining even more speed and agility to meet our business goals and customer needs.
Google Cloud’s No-Cost Skill Badge: Up Your Generative AI Game

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Generative AI is a rapidly expanding technology with a wide range of potential applications. Google Cloud Learning is thrilled to offer a new, no-cost Generative AI Fundamentals skill badge. This skill badge is designed for anyone eager to learn about the power of generative AI. No technical skills or prior knowledge required!
For those new to digital credentials, Google Cloud skill badges are digital credentials issued by Google Cloud in recognition of your knowledge of Google Cloud products and services. Individuals can earn skill badges on Google Cloud Skills Boost, and can share their skill badge to their social media profile and resume.
Watch the short videos in the generative AI courses and complete the final quiz to earn the Generative AI Fundamentals skill badge pictured below. In as little as 120 minutes, you will learn the basics of how generative AI works, how Google Cloud AI technology can be used by businesses and individuals, and how the principles of responsible AI lead to ethical decisions about the use of generative AI.
By earning the skill badge, you will demonstrate your understanding of foundational concepts in generative AI.
The topics covered in the courses include:

1. Introduction to Generative AI
- Explain how generative AI works
- Describe generative AI model types
- Describe generative AI applications
2. Introduction to Large Language Models
- Define large language models (LLMs)
- Describe LLM use cases
- Explain prompt tuning
- Describe Google’s generative AI development tools
3. Introduction to Responsible AI
- Identify the need for a responsible AI practice within an organization
- Recognize that decisions made at all stages of a project make an impact in Responsible AI
- Recognize that organizations can design an AI infrastructure to fit their own business needs and values
Earn the skill badge and show off your generative AI knowledge today! And for more content to help you stay up to date with generative AI, check out “The Prompt” and our generative AI primer for executives on Transform with Google Cloud.
OCR Engine Upgrade: Document AI Introduces 3 New Capabilities

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Documents are indispensable parts of our professional and personal lives. They give us crucial insights that help us become more efficient, that organize and optimize information, and that even help us to stay competitive. But as documents become increasingly complex, and as the variety of document types continues to expand, it has become increasingly challenging for people and businesses to sift through the ocean of bits and bytes in order to extract actionable insights.
This is where Google Cloud’s Document AI comes in. It is a unified, AI-powered suite for understanding and organizing documents. Document AI consists of Document AI Workbench (state-of-the-art custom ML platform), Document AI Warehouse (managed service with document storage and analytics capabilities), and a rich set of pre-trained document processors. Underpinning these services is the ability to extract text accurately from various types of documents with a world-class Document Optical Character Recognition (OCR) engine.

Google Cloud’s Document AI OCR takes an unstructured document as input and extracts text and layout (e.g., paragraphs, lines, etc.) from the document. Covering over 200 languages, Document AI OCR is powered by state-of-the-art machine learning models developed by Google Cloud and Google Research teams.
Today, we are pleased to announce three new OCR features in Public Preview that can further enhance your document processing workflows.
1. Assess page-level quality of documents with Intelligent Document Quality (IDQ)
With Document AI OCR, Google Cloud customers and partners can programmatically extract key document characteristics – word frequency distributions, relative positioning of line items, dominant language of the input document, etc. – as critical inputs to their downstream business logic. Today, we are adding another important document assessment signal to this toolbox: Intelligent Document Quality (IDQ) scores.
IDQ provides page-level quality metrics in the following eight dimensions:
- Blurriness
- Level of optical noise
- Darkness
- Faintness
- Presence of smaller-than-usual fonts
- Document getting cut off
- Text spans getting cut off
- Glares due to lighting conditions
Being able to discern the optical quality of documents helps assess which documents must be processed differently based on their quality, making the overall document processing pipeline more efficient. For example, Gary Lewis, Managing Director of lending and deposit solutions at Jack Henry, noted, “Google’s Document AI technology, enriched with Intelligent Document Quality (IDQ) signals, will help businesses to automate the data capture of invoices and payments when sending to our factoring customers for purchasing. This creates internal efficiencies, reduces risk for the factor/lender, and gets financing into the hands of cash-constrained businesses quickly.”
Overall, document quality metrics pave the way for more intelligent routing of documents for downstream analytics. The reference workflow below uses document quality scores to split and classify documents before sending them to either the pre-built Form Parser (in the case of high document quality) or a Custom Document Extractor trained specifically on lower-quality datasets.

2. Process digital PDF documents with confidence with built-in digital PDF support
The PDF format is popular in various business applications such as procurement (invoices, purchase orders), lending (W-2 forms, paystubs), and contracts (leasing or mortgage agreements). PDF documents can be image-based (e.g., a scanned driver’s license) or digital, where you can hover over, highlight, and copy/paste embedded text in a PDF document the same way as you interact with a text file such as Google Doc or Microsoft Word.
We are happy to announce digital PDF support in Document AI OCR. The digital PDF feature extracts text and symbols exactly as they appear in the source documents, therefore making our OCR engine highly performant in complex visual scenarios such as rotated texts, extreme font sizes and/or styles, or partially hidden text.
Discussing the importance and prevalence of PDF documents in banking and finance (e.g., bank statements, mortgage agreements, etc.), Ritesh Biswas, Director, Google Cloud Practice at PwC, said, “The Document AI OCR solution from Google Cloud, especially its support for digital PDF input formats, has enabled PwC to bring digital transformation to the global financial services industry.”
3. “Freeze” model characteristics with OCR versioning
As a fully managed cloud-based service, Document AI OCR regularly upgrades the underlying AI/ML models to maintain its world-class accuracy across over 200 languages and scripts. These model upgrades, while providing new features and enhancements, may occasionally lead to changes in OCR behavior compared to an earlier version.
Today, we are launching OCR versioning, which enables users to pin to a historical OCR model behavior. The “frozen” model versions, in turn, give our customers and partners peace of mind, ensuring consistent OCR behavior. For industries with rigorous compliance requirements, this update also helps maintain the same model version, thus minimizing the need and effort to recertify stacks between releases. According to Jaga Kathirvel, Senior Principal Architect at Mr. Cooper, “Having consistent OCR behavior is mission-critical to our business workflows. We value Google Cloud’s OCR versioning capability that enables our products to pin to a specific OCR version for an extended period of time.”
With OCR versioning, you have the full flexibility to select the versioning option that best fits your business needs.

Getting Started on Document AI OCR
Learn more about the new OCR features and tutorials in the Document AI Documentation or try it directly in your browser (no coding required). For more details on what’s new with Document AI, don’t forget to check out our breakout session from Google Cloud Next 2022.
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Building Ethical AI: Why Organizations Need to Define Their Own Principles
In this video, learn about the importance of responsible AI, and how Google implements responsible AI in their products. You will also get an introduction to Google’s 7 AI principles.
Want to learn more about the importance of responsible AI? Enroll on Google Cloud Skills Boost → https://goo.gle/3CGhlXo
View the Generative AI Learning path playlist → https://goo.gle/LearnGenAI
Subscribe to Google Cloud Tech → https://goo.gle/GoogleCloudTech
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