Google Cloud Featured at TechCrunch Disrupt 2021

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Startups need to move quickly and focus their limited resources on areas where they can differentiate. If infrastructure isn’t your differentiator, don’t put a lot of energy into your infrastructure when someone else can do it for you. What’s more, time-to-market matters to startups more now than ever. Successful early stage companies know this, and leverage existing tools, libraries, frameworks and innovations whenever possible.
Next week Google Cloud will be featured at TechCrunch Disrupt, the iconic annual event where “founders and investors shaping the future of disruptive technology” come together to share stories, network, and learn from each other. Google Cloud will host a session and Google Cloud engineers will be available in a virtual booth to answer startup questions.
The session, “Demo Derby – How startups are disrupting the status quo with innovative data analytics, AI and modern app development” will be a fun, fast-paced set of presentations showing short demos of startups and startup projects built with Google Cloud.
Demo Derby Presenters
- Andrea Le Vot, Chief Data Protection Officer with startup BlueZoo will deliver a demo showing how they are revolutionizing the property insurance industry with AI and Cloud – and doing so while actually protecting people’s privacy.
- Dale Markowitz and Zack Akil, Applied AI Engineers, will show how easy it is to use AI for everything from video search to editing to automated translation.
- Vidya Nagarajan, Group Product Manager from Google Cloud will deliver a fast paced demo that shows how startups can drive developer productivity with serverless innovations.
“Disrupt is iconic for its engagement with founders, investors, and the broad community of early stage companies,” said Andrea Le Vot, Chief Data Protection Officer at BlueZoo. “We are thrilled to share our insights with others in our community, and to show how we have partnered with Google Cloud to innovate faster than most of the larger, well funded insurance companies in our market.”
The series of snippet sized demos will be followed by a roundtable discussion with the demo developers focused on lessons learned, best practices, how to reduce time-to-market, and how to focus on where you can most effectively differentiate.
The session will air on Day One of the event: Tuesday September 21, 2021 at 1pm PT and will be available on demand after the event for all Disrupt attendees.
Google Cloud Extends Research Credits to Non-profit Research Projects

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To fuel the breakthroughs of the future, today’s researchers need easy access to the most innovative cloud technologies. That’s why we are delighted to announce the latest expansion of Google Cloud research credits beyond its previous scope of government and academic research institutions to researchers at nonprofit institutions. This initiative is part of our ongoing efforts to make the advantages of cloud research available to more people everywhere–and to drive more discoveries faster.
To serve researchers outside of academia, we are now offering nonprofit institutions access to Google’s research credit program. Leading centers of scientific knowledge like the New York Genome Center, Scripps Research Institute, the Vector Institute in Toronto, the Ontario Institute for Cancer Research, and the Allen Institute for AI (AI2) have already benefited from the efficiencies of managing and analyzing their datasets on Google Cloud.
Michael Schmitz, Director of Engineering at AI2, reports that “Google Cloud has been essential for our research program. While we have an on-premise installation for custom hardware, the ability to use Google Cloud for isolated workstations (where researchers always have guaranteed access to a development environment) and bursting with increased need (such as our summer intern surge or a hyperparameter tuning just before our deadline) has been a critical part of conducting our research.”
Also, to better support Ph.D. students, we are updating the terms of Google Cloud credits for use toward advanced research. Now, Ph.D. students can apply for up to $1,000 grants that are renewable over the five years of their programs. We know that the researchers of the future need the best resources now.
Hassaan Maan, Ph.D. student at the University of Toronto/Vector Institute, says “when the pandemic started, I began working on a web-based platform to help researchers analyze genome sequences of the COVID-19 virus in real time and compare with data from labs around the world. Deploying the Covid Genotyping Tool (CGT) platform was challenging, as I had minimal experience hosting web applications and we required a scalable and fine-tuned deployment. Google Cloud’s comprehensive user interface and thorough documentation made for a seamless deployment, and I was able to get the platform up and running in less than two weeks. Google Cloud was a huge factor in the success of this project, and I hope to be able to use it further during my Ph.D. studies.”
To ramp up your own research project with Google Cloud, apply now for free credits in selected countries. To supplement your own learning on Google Cloud, sign up to earn four Google Cloud skills badges that you can share on your social platforms.
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HSBC Leverages Google Cloud to Deliver Exceptional Cx for 37 Million Customers
HSBC is the world’s largest international bank that has been in existence for 150 years. HSBC is present in 70 countries, has 37 million customers and is the number one bank in trade finance or cross-border finance. HSBC is a systemically important financial institution that is heavily regulated.
Rapid growth in data and aggressive adoption of digital channels by customers drove HSBC to make a significant transformation in their existing IT infrastructure.
The existing IT infrastructure at HSBC has been around for 30 to 40 years and with the growing need to analyze, store and process massive amounts of data it gradually became redundant. To overcome these challenges and balloon the organizations’ compute capacity HSBC decided to adopt a cloud-first strategy.
“Our existing systems are robust, scalable and can do a great job, but they do not have the database structure that allows us to run analytics and machine learning,” says Darryl West, Group CIO, HSBC.
“We are a bank at the core of our business, but we also have a significant technology company embedded within the organization. I asked the management team do we really want to compete with cloud providers, like Google, are we really going to try and do what they do, as well as they do it? Our conclusion was it was better for our business if we do a cloud-first strategy,” says West.
HSBC has been working with Google on some of the most critical business problems. The initial uses cases are typically characterized by business problems that have very large data sets and require very intense computing capability in short bursts. These include anti-money laundering, finance liquidity reporting, risk analytics, risk reporting, valuation services and more.
Watch the full video to understand how HSBC is leveraging Google Cloud Platform to enhance customer experience and deliver continuous innovations.
Airbus: Taking the flight to a brighter future with Google Cloud and Google Workplace

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“Any device, anytime, anywhere.” A cohort of CIOs within Airbus believed that the cloud, combined with new ways of working, could provide the foundation for this vision. Google Workspace and Google Cloud have played a pivotal role in helping Airbus realize this new path, transforming security, data management, and collaboration along the way.

Adopting a secure-by-design approach
In adopting Google Workspace and Google Cloud Airbus needed to ensure a robust, zero-trust security model that works across the entire organization, even when employees are working outside the office. Google Workspace provides a single login that enables secure access to data, based on device and user information, as well as contextual inputs that inform the security risk of each login and user action. Airbus admins also use Google Workspace to define trust rules that govern what information and files can be shared within and outside the organization, making it easy for employees to comply with best practices from anywhere.
Encryption also plays a central role in keeping information secure and private. By default, Google Workspace uses the latest cryptographic standards to encrypt all data at rest and in transit. Google Workspace also offers client-side encryption, which Airbus uses for their most sensitive projects, giving them authoritative control over their data as the sole owner of their encryption keys.
And to ensure the organization is protected against hackers, Airbus has implemented sharding as a standard practice, thereby splitting data across multiple servers and data centers. Because the company works with incredibly sensitive information—including government and military information—the ability to locate data all within European data centers continues to be a necessity.
Powerful data management
Managing an enormous volume and variety of data, Airbus needs to ensure complete compliance with internal policies, as well as with external standards, like the General Data Protection Regulation (GDPR). Given this context, Airbus requires a solution that has strong built-in governance controls. Airbus also leverages the Drive labels feature, along with manual classification, to ensure that every file added to Google Drive is tagged and labeled correctly. In turn, these labels define the loss-prevention policies assigned to each file.
Staying connected during the pandemic
Before the pandemic, nearly every employee spent their workdays at an Airbus facility. When remote work became mandatory, the company made the pivot to Google Chat and Google Meet as an essential part of supporting real-time and asynchronous collaboration. Gmail also played a significant role in secure, anywhere-anytime communication, with its built-in anti-spam and anti-malware protections. Customizable filters let administrators protect against suspicious attachments, untrustworthy links, and countless other forms of malicious content. While Gmail blocks more than 99.9% of spam and phishing messages from ever reaching users’ inboxes, more advanced security measures like sandboxing can be put in place for specific use cases.
Protecting more than just data
Google Cloud’s sustainability efforts are as equally important to Airbus as data security. Google Cloud has been working to keep its climate footprint and those who use its services as low as possible, with all of Google currently carbon neutral and with a goal to run on carbon-free energy 24/7 at all of our data centers by 2030. And with our smarter, more efficient data centers, we’re already on that path with more than six times the computing power for the same amount of electrical power we used 5 years ago.
Building the future of work
By combining Google Workspace with Google Cloud, Airbus has been able to live up to its vision of “any device, anytime, anywhere.” The new model is a core foundation for its evolving future of work. Not only has Airbus adopted a zero-trust model across the organization, it’s also transformed how data is secured, managed, and accessed by employees working across a broad range of locations. The new flexible approach has also led to changes in how collaboration happens. Google is deeply gratified to have supported Airbus as they implement these changes and we continue to be proud that we’re running the cleanest cloud in the industry.
Want to learn more about how Google Workspace helps businesses like yours do more while keeping your data secure? Read this whitepaper to find out about our zero-trust model and other ways we protect organizations.
YoungCapital CIO: Why I Moved to Google Cloud and G Suite to Grow Our Business

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When your business is rapidly adding new employees, expanding to new countries, and always focused on staying ahead of the competition, you have to take a hard look at the tools that are slowing you down—and swap them out for better ones that can keep pace with the company. We’re expanding YoungCapital in Germany, which means more offices, more people, and more technology to make the business run smoothly.
As we scale, Google Cloud tools like Chromebooks and G Suite help us grow our business efficiently. They free us up from sluggish, time-intensive technology that’s hard to maintain and repair, and give us the freedom to work together in faster, smarter ways.
Free from hours of device setup. Some months, there are as many as 40 new employees starting at YoungCapital—and as we continue to expand that number will continue to rise, especially now that we’ve opened three new offices in Germany. With our old Windows desktops, setting up new computers could take up to an hour per employee (which can add up to about 40 hours a month for IT). Today, using Chrome Enterprise tools, it takes about five minutes to get an Acer Spin or Pixelbook ready to hand off to a new hire—saving us more than three months per year of device setup time.
Free from VPNs. Our previous Windows machines required a complicated virtual private network (VPN) for accessing corporate files outside of the office. Using a VPN was complicated for our employees because the software wasn’t intuitive; if an employee had trouble signing into the VPN while at home or traveling, they could not log in and work as quickly as they needed to. With Chromebooks, all you need is an online connection to sign into G Suite to access files and work from anywhere.
From our perspective, Chromebooks are resistant to threats like ransomware and phishing attacks, giving us confidence that our data can stay secure. With Chrome Enterprise Upgrade, our IT admins can strengthen security even further: for example, by enabling advanced security features that help block vulnerabilities, locking down lost or stolen devices right away, and setting device security policies in the cloud so devices everywhere are safer.
Free from infrastructure. We used to have to invest in servers, and then add more time and money to keep them running. Now we don’t have to run the business on infrastructure or hire people to maintain it—we can just use Google’s cloud. NextNovate is helping us make the most of Google Cloud Platform, like integrating some of our proprietary applications with G Suite and building our own add-ons. For example, we created a button for Gmail that connects to our job candidate database; when candidates email us, we can click on the button and see their profiles and work experience.
Free from multiple passwords and logins. Chrome Browser and G Suite with single sign-provider SAML are the portal to all the productivity apps our employees need. Once people log in to G Suite, they don’t have to remember a bunch of other user names and passwords. The IT team loves it too, because we don’t have to spend hours zeroing out passwords and creating new ones.
Free to manage cross-country devices easily in the cloud. Our four-person IT support team, which keeps our systems humming, hasn’t grown, even though we’ve doubled the number of employees. When we were on Windows devices, we fielded roughly 1,800 IT support requests every month. Now we get about 1,300 requests a month, from a much bigger employee base. This translates to nearly 30% fewer requests for our lean support team, which reduces their workload significantly even though we have roughly 20% more employees—all made possible with Chrome Enterprise.
Being free of slow, high-maintenance technology doesn’t just make the IT department happy—people are actually changing how they work. They no longer send files to each other by email or struggle to keep track of versions; they store everything in Google Drive and work together in Google Docs on a single document at the same time. And instead of traveling to other offices, connecting with each other in video conferences on Hangouts Meet has become a completely natural way to do business.
With Chromebooks and G Suite, we’re ready for anything: more new markets, more employees, and more-flexible ways to work together and shake up the staffing industry.
TVG Network Turns to Google Cloud and Saves $0.5 Million a Year

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Google Cloud Results
- Maximizes revenue by allowing customers to place bets faster and more confidently
- Scales for major racing events with 80% less IT involvement and up to $500,000 annual savings
- Improves time to market for new product releases by more than 30x
- Helps enable richer mobile experiences to keep fans engaged
- Processes up to 6,000 bets per minute
The first Saturday of May is the biggest horse racing event in North America each year. Minutes before the race, millions of dollars in online bets will flow in through advanced deposit wagering (ADW) operators such as TVG Network. For TVG’s IT team, it’s a high-stakes game: If wagering systems can’t handle thousands of requests per second, revenue and customers will be lost.
To avoid downtime before a major race, TVG used to bombard its systems with ad-hoc load tests a month in advance. Before each big race event, a team of seven people spent eight hours a week deploying new infrastructure and testing various scenarios. But with complex legacy systems and manual processes, the team’s efforts could only go so far. If an unexpected system issue or undetected bottleneck was found during the run-up to the big race, all bets were off.
After a brush with downtime in 2016, TVG decided to move its ADW application to the cloud, taking the opportunity to rewrite the application to take advantage of modern, container-based architectures. After a short period of development on a different cloud services provider, TVG moved to Google Cloud Platform using Google Kubernetes Engine to automate container management and orchestration.
“We chose Google Cloud Platform because it was the most reliable, cost-effective, and automated cloud solution available,” says Tim Morrow, CTO at TVG Network. “We get better security, strong compliance, and the peace of mind that when the biggest race day rolls around, we won’t have any downtime.”
Placing the right bet
Moving to Google Cloud Platform gives TVG a variety of options in different regions and availability zones to satisfy regulatory requirements. Google Cloud Platform offers continuous availability and transparent maintenance, with no scheduled downtime or patching requirements.
“For our online wagering site, we prefer Google’s philosophy of continuous availability and live migration,” says Tim. “Having to plan for scheduled downtime of cloud instances just seems ridiculous in this day and age. And with Google Cloud Platform, we get much more consistent performance as we scale.”
To keep its IT team focused on value-added tasks, TVG uses Google Cloud managed services such as Cloud Bigtable, a highly scalable NoSQL database, as well as Cloud Storage for backups and Cloud Pub/Sub for real-time messaging between applications.
“We like the software-defined nature of Google Cloud Platform,” says Saeid Vafaeisefat, Vice President of IT, TVG Network. “The managed services are so easy to use. Google Cloud Platform even helps us mitigate and absorb distributed denial of service attacks with its global load balancing features, which we don’t pay extra for.”
TVG worked with SADA Systems, a Google Cloud Premier Partner, for consulting and deployment assistance. “SADA Systems helped us gain a deeper understanding of the advantages of Google Cloud Platform so we could make better decisions about how our application would perform and scale,” says Saeid. “They provided the facilitation, follow-up, and expert advice we needed to make our deployment a success.”
Scaling with 80% less work
With an active-active cloud architecture spanning multiple regions and the ability to conduct continuous, automated load tests, TVG no longer worries about downtime during major racing events—or any time, for that matter. Infrastructure and tools that used to be required to scale and provide resiliency are no longer needed, reducing CapEx. And with autoscaling replacing human intervention, accidental downtime is much less of a concern.
“With Google Cloud Platform, we can scale for major racing events with 80% less IT involvement and up to $500,000 annual CapEx savings,” says Tim. “Google Cloud Platform gives us faster deployment—we’re releasing new enhancements to our wagering site four times a week instead of every two months.”
More profitable user journeys
TVG’s success is being driven by ongoing modernization made possible in part by Google Cloud Platform, with TVG becoming the first U.S. operator to launch native iPhone and iPad apps. Lower latency means that stale data is never an issue, allowing customers to place bets faster and more confidently from anywhere they happen to be—which generates more revenue for TVG.
“Being on Google Cloud Platform has allowed us to develop our customer-facing channel faster while focusing on automated deployment and immutable infrastructure,” says Tim. “We have far greater confidence in our platform, and last year we broke records on our major race days while delivering an excellent customer experience.”
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