Job seekers can often feel lost or disconnected—like the right opportunity is out there, but they don’t know where or how to look. Employers face a similar challenge when trying to attract the right candidates. Many companies, especially large enterprises, face a talent shortage across a range of critical roles.

For global companies like Johnson & Johnson (J&J), their online career website is an important recruiting tool. It’s the “front door” for talent that could make a vital difference in the company’s future and drive innovation for years to come.

However, career sites are often underutilized. If a job seeker doesn’t find a good job match with a quick search, they will likely move on. Too often, that represents a lost opportunity for both the company and the job seeker that could have been avoided with better search results.

“Partnering with Jibe and using Cloud Talent Solution for our career site allows us to do a much better job matching opportunity to talent on a very large scale.”

—Sjoerd Gehring, Global VP of Talent Acquisition, Johnson & Johnson

While J&J receives approximately 1 million applications for 25,000 positions each year, the percent of applicants that were highly qualified for open positions was low.

Although the company always has a variety of open jobs on its career site, it noticed that even when strong matches existed between online job seekers and available positions, search results often didn’t highlight or even display the right opportunities. The user interface wasn’t intuitive enough, and job seekers couldn’t easily find their ideal positions.

As J&J began to reevaluate recruiting to take a more relationship-centric and digitally-driven approach, the company began working with Jibe, a career-site solutions provider.

Jibe introduced J&J to Cloud Talent Solution, which uses machine learning to better match job listings with job seekers’ interests and qualifications. Using Cloud Talent Solution, companies can build a compelling career-site search experience that helps candidates easily find the jobs most relevant to them. With smarter job searches and recommendations, J&J improved the effectiveness of its career site in just a few weeks.

“Jibe and Google make it easy for a large company to make a real difference in the candidate experience without investing a lot of time, money, or internal resources,” says Sjoerd Gehring, Global VP of Talent Acquisition at Johnson & Johnson. “Now that we’re using Cloud Talent Solution, our career site search results are exponentially better.”

Transforming job searches with better matches

Cloud Talent Solution better connects job seekers with jobs, because it understands the nuances of job titles, descriptions, industry jargon, and skills, matching job seeker preferences with relevant listings based on sophisticated classifications and relational models. It helps decipher job seeker queries and employer job postings, removing the manual effort of optimizing job content for search.

By using the Jibe platform to integrate Cloud Talent Solution with its career site, job seekers are more easily finding what they’re looking for and J&J is filling business critical roles more efficiently.

Since integrating Cloud Talent Solution, J&J has seen a 41% increase in high-quality job applicants per search and a nearly 45% increase in click-through rate on its career site.

“Partnering with Jibe and using Cloud Talent Solution for our career site allows us to do a much better job matching opportunity to talent on a very large scale,” adds Sjoerd. “We’re able to take a more personal approach and really connect with job seekers, which is a win.”

“Today’s job seekers expect a prospective employer’s career site to work like the other cloud services they use. Using Google’s machine learning and artificial intelligence, we can help customers like J&J get better search results and return jobs that candidates are more likely to apply to.”

—Joe Essenfeld, Founder & CEO, Jibe

Connecting people with opportunities

J&J is now offering job seekers experiences in line with what they have come to expect as consumers—searching for a job should be as easy as searching for flights, restaurants, products, and other services. Because candidates are familiar with the experience, their level of interaction and engagement goes up, creating a larger pipeline of qualified candidates and filling jobs faster.

“Today’s job seekers expect a prospective employer’s career site to work like the other cloud services they use,” says Joe Essenfeld, Founder & CEO at Jibe. “Using Google’s machine learning and artificial intelligence, we can help customers like J&J get better search results and return jobs that candidates are more likely to apply to.”

A new digital revolution for recruiting

J&J continues to work with Jibe and Google to offer new features which make its career site even more effective. By offering job seekers a transformative, engaging experience, J&J is a more attractive and visible employer, increasing the value of its brand. It’s also continuously improving its recruiting process with end-to-end visibility and feedback from interactions with a million people every year.

“Transforming our career site with Jibe and Cloud Talent Solution directly impacts our ability to attract high-quality talent and hire those candidates faster,” adds Sjoerd. “Lots of people are looking for their dream job, and if it’s here at J&J, we want them to find it quickly and easily.”

One of India’s best-known healthcare brands, Manipal Group prides itself on clinical excellence and a patient-centric approach. From humble beginnings in 1953 as a single teaching hospital—the Kasturba Medical College—in a university town in Karnataka, India, Manipal Group has grown to a presence in seven cities in India and operations in Malaysia and Nigeria. “Our founder, Dr T. M. A. Pai, established Kasturba Medical College just six years after India gained independence,” says C. G. Muthana, Chief Operating Officer, Teaching Hospitals, Manipal Health Enterprises Pvt. Ltd, part of Manipal Group.

Manipal Health Enterprises Pvt. Ltd operates 11 corporate, or for-profit, hospitals and five teaching hospitals. “We have about 7,000 beds India-wide, and on that measure, we are the third-largest private-sector healthcare provider in India today,” says Muthana. The organization now employs about 6,000 people in its corporate hospitals and 5,000 people in its teaching hospitals.

Manipal Health Enterprises Pvt. Ltd acquires and operates world-class medical technologies in its teaching and corporate hospitals. However, with 75% of corporate hospital wards allocated to fee-paying private patients—compared to just 25% of the wards in teaching hospitals—the differences in information technology budgets are significant. “In the general wards that comprise most of the wards in teaching hospitals, patients are typically treated for free or at heavily subsidized rates,” explains Muthana. “So revenues and costs of delivery vary between hospitals, while employee costs remain similar.”

Rostering nurses a critical task

Rostering nurses to work shifts is one of the most important tasks at Manipal Group corporate and teaching hospitals. As at all hospitals, nurses administer medications, monitor patients, maintain records, manage intravenous lines, and work with doctors to heal patients. They can also provide advice and support to patients and loved ones, including teaching them how to administer medication outside a hospital setting. If too few nurses are rostered for a particular shift, the quality of patient care may suffer.

Google Cloud results

• Enabled the hospital to correctly size its nursing workforce
• Lowers stress on nurses by delivering more equitable rostering
• Presents opportunity to better manage nurses’ leave and other administration tasks

However, rostering at the group’s hospitals was a time-consuming exercise. Senior nurses on each ward would have to spend up to 45 minutes per day manually amending paper-based rosters to accommodate requested changes to duty shifts for personal or other circumstances. The organization began receiving complaints from patients, doctors, and other hospital staff that, on occasion, too few nurses were rostered on for certain shifts—particularly at its flagship hospital in Bangalore. “We had based our rostering calculations on the number of beds occupied by patients and, when we investigated, we found at a macro level, we were rostering on the correct number of nurses,” says Muthana. “However, on some days, on wards optimally staffed by, say, 10 nurses per shift, we might have 14 nurses rostered on for one shift and seven rostered on for another shift. Those times we had seven, we had a clear shortage.”

In 2012, Muthana asked a consultant to develop algorithms to help automate the rostering. “Unfortunately, there were so many variables, the consultant failed to solve the problem,” he says. The Chief Operating Officer’s next step was to ask the founder and Chief Executive Officer of predictive analytics business Retigence Technologies—already working with the business on a materials management project—to develop an application to manage rostering.

Removing the daily drudgery

“Our plan with the automation project was to relieve our senior nurses of the daily drudgery of amending the rosters and to deliver rosters that were as fair as possible to all our staff,” says Muthana. “We also saw an opportunity to reduce our costs by reducing the overall number of nurses needed to look after our patients.”

Retigence Technologies’ team members then worked with the group’s nurses to capture the variables and requirements for the project. For example, a minimum number of nurses with one year experience or more needs to be rostered on for each shift. Retigence Technologies then started building an application using compute resources available through Compute Engine, a Google Cloud product. “We selected Google primarily because of its pioneering work in artificial intelligence (AI) and machine learning,” says Srinibas Behera, founder and Chief Executive Officer of Retigence Technologies.

With the nurses rostering application developed, Manipal Health Enterprises Pvt. Ltd undertook several pilots to build user acceptance. “Some of our senior nurses took time to accept the fact automation removed their control over rostering assignments, but were finally convinced by the better transparency the product offered,” says Muthana. The organization deployed the application to a smaller hospital and secured user support before rolling out the application to its Bangalore flagship.

Eliminating stress

Deploying the application has enabled Manipal Health Enterprises Pvt. Ltd to remove a buffer of about 100 nurses retained to accommodate the variations in number of nurses rostered for individual shifts. “The savings on those salaries more than paid for the cost of developing the application,” says Muthana.

The application also enabled the organization to reduce the stress on nurses—both the nurses in charge of the rosters and the nurses subject to the rosters. “Night shifts were more equitably distributed among the nurses, while we have been able to reduce the 45 minutes per day required to amend rosters to just 10 minutes,” says Muthana. “In Bangalore alone, we have 51 nurses in charge of rostering—so the combined saving there equates to nearly 30 hours per day.” This is freeing up these senior nurses to complete more important tasks.

The application was subsequently implemented at Kasturba Hospital, Manipal, again reducing the time needed to generate complete nursing rosters to less than 10 minutes.

Managing leave and training

The organization now plans to extend the application to manage leave and training for its nurses and other employees. “I would like to see every employee given an annual leave plan that is added to the roster at the start of the year,” says Muthana. “The flexibility and control afforded by the application would enable us to address challenges such as managing leave across a workforce with high attrition rates.” The organization would also be able to create a calendar to ensure nurses receive all their required training.

“We also plan to keep fine-tuning the application to deploy nurses more efficiently and continue to reduce their stress levels,” adds Muthana. “We also want to create a nursing load indicator tailored to patients’ specific circumstances. For example, a sedated patient may not require much nursing care, whereas a patient who comes in with a broken leg and may be on a ventilator may require assistance from three nurses at once.” The business plans to use Google’s AI and machine learning APIs in the future to improve the value and user experience of the product.