Financial Firms Can Enjoy These 8 Benefits by Migrating and Running on Google Cloud VMware Engine - Build What's Next
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Financial Firms Can Enjoy These 8 Benefits by Migrating and Running on Google Cloud VMware Engine

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IDG's recent whitepaper, Financial Services Spotlight: Elevating agility and security in the cloud, points at the 8 benefits of “lifting and shifting” on-premises applications and workloads to Google Cloud VMware Engine. Learn more!

The COVID-19 pandemic brought dramatic changes to the financial services industry. Already under pressure from nimble young fintechs to modernize, established banks and insurers were undergoing incremental digital transformation. But in 2020, they hit the gas pedal. Branches closed and remote work became the norm. Almost overnight, employees needed secure remote access to corporate systems, and customers expected to be able to complete even complex transactions whenever they wanted, on whatever device. Even as things return to normal, many of these shifts are likely to be permanent. According to Forrester Research, nearly 90% of global financial services CIOs and SVPs believe that improving their application portfolio is key to improving customer experience and driving revenue.1 The problem? Replacing legacy systems with cloud-based SaaS enterprise software is a massive, time- and resource-intensive process. 

IDG’s recently completed white paper, Financial Services Spotlight: Elevating agility and security in the cloud, highlights an alternative to the all-or-nothing approach to replatforming: “lifting and shifting” on-premises applications and workloads to the cloud without rewriting them. In this way, you keep your organization’s familiar architecture, but give it the scalability and cutting-edge technology of a modern cloud environment. That’s the promise of Google Cloud VMware Engine brings to the financial services industry.

Here’s a quick overview of the insights that the IDG study uncovers. Download the complete white paper.

Simpler migration, rich rewards

Google Cloud VMware Engine helps financial services companies seamlessly migrate and run 

VMware workloads natively on Google Cloud. Once in the cloud, firms can take advantage of Google Cloud services, access a robust third-party cloud ecosystem, and use the same VMware tools, processes, and policies their teams already know. The IDG study found that migrating to Google Cloud with Google Cloud VMware Engine offers multiple benefits:

  1. Create new customer experiences. Migrating to Google Cloud puts modern, cloud-native architectures and technologies — such as containers and microservices — easily within reach. These make it possible for financial institutions to quickly and securely launch new applications and update them on a continuous basis using DevOps pipelines. They also allow firms to craft more personalized customer experiences across channels using Google Cloud’s native AI and data analytics.
  2. Deliver new services. After migrating, financial services organizations can connect to multiple third-party service providers via cloud-based APIs to bring new, diverse services to their customers — without having to build from scratch. 
  3. Make the best use of IT resources. When your data and applications reside in Google Cloud, you’re no longer constrained by the physical storage and compute limits of on-premises infrastructure. This means your company can match capacity to demand — even during unexpected peaks. You also gain more visibility into your hybrid cloud environment with Google Cloud’s operations suite, which offers intelligent analysis and easier troubleshooting for your platform and applications.
  4. Gain fresh insights. The key to understanding what customers need and when they need it resides within your data, and data analytics in the cloud help you uncover those insights. Your company can connect to Google Cloud’s serverless data warehouse, BigQuery, which leverages data to deliver valuable insights for personalized customer experiences, rich compliance reporting, new product development, intelligent fraud detection, and more. 
  5. Choose what to move. Data governance regulations and requirements specific to the financial services industry mean that some data must remain on premises. Google Cloud VMware Engine lets you easily manage a hybrid cloud/on-premises environment to keep sensitive data fully under your control.
  6. Become more resilient. Google Cloud VMware Engine gives financial services firms a distributed architecture and centralized control for their applications to support vital business continuity functions, such as backup and disaster recovery. This is on top of the performance and availability of Google Cloud’s global infrastructure.
  7. Improve security. Using cloud-native application frameworks, administrators can issue patches and software updates centrally and automatically across their organizations. This reduces the risk of errors and security vulnerabilities. Firms also tap into the security features and capabilities of Google Cloud, including always-on encryption and AI-powered threat detection.
  8. Redirect IT resources. Migrating virtualized workloads to the cloud can free up talent and budget to develop new products and services — time that was previously spent on maintaining complex on-premises infrastructure. That means less effort spent keeping the lights on, and more resources directed toward creating innovative and differentiating customer experiences.

IDG research concluded that migrating business applications to Google Cloud with Google Cloud VMware Engine can help financial services companies stay ahead of change without incurring further technical debt from their legacy IT systems. Working with cloud-based systems can give your financial services company much of the scale, speed, and agility of a startup while still enjoying the benefits of being an established organization.

Read the complete white paper to learn more about the ways in which Google and VMware work together to accelerate digital transformation for financial services firms.


1. Vmware-forrester-financial-services-modern-app-report.pdf, A commissioned study conducted by Forrester Consulting on behalf of VMware, 2020

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Takeaways from the Google Cloud Public Sector Summit on Prioritizing Tech Investments

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Panelists from the first Google Cloud Public Sector summit in June offered five interesting tips for prioritizing investments in government technology. Learn how governments leverage GCP to drive better public experiences and meet long-term goals.

Editor’s note: Today’s post highlights five takeaways from our session at the first ever Google Cloud Public Sector Summit. To watch the full session, check out All the Right Moves: Prioritizing Investments in Technology.

Now more than ever, government agencies need to invest in digital services to fulfill their missions and better serve communities. Yet modernization isn’t a one-and-done approach; it’s a sustained effort, with multi-year implications, and requires careful consideration of how to integrate existing investments to optimize costs. Digital transformation requires coordination between different programs and agencies, including all of their many competing considerations. In short, maximizing technology investments requires careful planning, strategic thinking, and industry partners that can provide flexibility and security and meet agencies where they are. 

I sat down with Suzette Kent, former U.S. federal chief information officer, and Dominic Sale, assistant commissioner for Technology Transformation Services at the General Services Administration (GSA) for a conversation to unpack this important topic and discuss industry best practices. 

The panelists had five tips for government employees who are making technology purchasing decisions for their agency.

1.   Put the agency’s mission first.Avoid getting distracted by exciting new trends and focus on long-term goals that can impact which procurement strategies or funds could be used. The discussion started with how government agencies could cut through the noise about technology and prioritize which technology is best for their needs. Sale and Kent agreed that an agency should focus on its core mission outcomes and let its technology needs flow from that. Sale also emphasized the importance of having technology design respond to humans’ needs, which has historically been a challenge for government agencies.

For agencies to stay focused on their mission, final decisions about technology need to be made by the program manager who best understands each program’s mission. The government CIO’s role is to be the enabler for the technology and leverage it at the enterprise level, particularly when it comes to sharing infrastructure.  The takeaway: enable mission programs by empowering your teams and providing access to authorized, compliant, innovative data platforms that programs can move confidently and quickly with.

2.   Invest in interoperability. Agency employees often struggle to balance the need for a positive return on investment (ROI) with requirements for meeting mission objectives. While the panelists agreed that the total cost of ownership was important, they also emphasized taking an expanded view of ROI, including future-proofing and investing in functionality that may not realize its return for many years based on the initiative. Saving money isn’t particularly valuable if the solution doesn’t meet an agency’s needs. When choosing a technology partner, government employees should understand its long-term vision to ensure that the partner fits agency priorities. Partners’ technologies should also integrate seamlessly with existing systems so agencies don’t duplicate investment costs.

For example, Google Anthos extends Google Cloud services and engineering practices into an organization’s existing environment, establishing operational consistency across apps and modernization. With Anthos, agencies can simply and securely build and deploy applications anywhere, integrating cloud services across platforms. This allows them to enjoy a consistent DevOps experience for hybrid and multi-cloud environments and enables new innovation. Most importantly, this enables an enterprise data platform, one of the largest catalysts for mission transformation and applied AI.

3.   Take advantage of artificial intelligence (AI) benefits. Over the course of the pandemic, the rapid application of AI has improved government productivity, efficiency, and the ability to deliver critical new services to the public at scale. This has further cemented AI’s role as an essential government technology for the present and future. In fact, Nextgov reports that “46% of government IT specialists plan to use AI and machine learning (ML) for embedded systems in the near future.”

As we’ve seen over the course of the pandemic, government programs can start small with AI  pilots before moving into broad deployment. This can help agencies understand AI’s potential before moving to full production. People always supervise AI technologies, and the possibilities are endless. Google Cloud’s Contact Center AI (CCAI) has helped government agencies improve the customer experience, by allowing citizens to schedule vaccine appointments via a platform of their choice with up to 28 languages and dialects, and manage vaccine deployment. The U.S. Navy spends billions annually to fight rust and corrosion on its ships. Inspections of ships, aircraft and vehicles are a time-consuming and critical part of keeping the U.S. Navy at top performance so Google Cloud and Simple Technology Solutions (STS) rapidly built an AI-based corrosion-detection and analysis system. The system detected and analyzed corrosion on vessels with 90% accuracy and will eventually be used to automate inspections of vessels, aircraft, and vehicles—saving billions of dollars. Document AI helps a variety of government agencies scale their document processing, reducing the time it typically takes to process enormous amounts of data and related citizen claims.

Successful adoption of AI also depends on the quality of the data. Ultimately, agencies need high-quality enterprise data pipes so that employees and the community trust the system and public sector agencies. Sale described a GSA project that used AI bots to read legal contracts and look for particular phrases that would indicate a specific use case. Previously, an employee would have had to read through the contracts and search for the information. In this way, AI is saving the government both money and time.

4.   Creating better experiences for the public. Sale observed that, “trust is the government’s currency and profit motive.” And trust comes when the public can be served with the same modern tools and technology they’re used to – in real-time and with transparency in mind. For example, agencies can provide transparency in public-facing dashboards for programs and supply services that deliver information in real-time through solutions like CCAI.

Trust also requires that constituents feel that government agencies will keep their data safe and secure. The need for a globally secure infrastructure with systems that are up-to-date and designed with security at every level, underpinned by zero-trust enterprise-wide remains paramount – particularly after the series of recent cyberattacks targeting government IT infrastructure.

5.   Finding the right technology partner. Government leaders need technology partners who  provide a flexible and interoperable platform to integrate existing investments and maximize technical value. Historically, public sector agencies have largely been forced to adopt private clouds, which has reduced their access to richer features, and hindered their ability to adopt a full range of security and product capabilities. The right partner won’t require government leaders to compromise on functionality or service availability to achieve compliance. The right partner can harness the power of emerging technology to make it Government-ready and the true promise of cloud– the access and integration of open data– to make missions more powerful and impactful for the constituencies they serve.

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Google Cloud Announces Improvements in Private Catalog to Drive Terraform Deployments

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Google Cloud Private Catalog helps cloud admins take control and enable discoverability of internal enterprise solutions. For better view of the Terraform deployments browse the new features of Private Catalog!

As an enterprise admin, when you choose to use Google Cloud Private Catalog to enable curated, self-serve Google Cloud infrastructure provisioning, you need the ability to manage your organization’s deployments. Today, we’re pleased to announce support for several improvements to Terraform driven deployments through Private Catalog. 

With this new release, you can update Terraform configurations and keep your end users informed about updates. At the same time, Private Catalog users have the ability to view new updates, note version highlights and then update the deployment. This gives you greater control over managing deployments for solutions provisioned through Private Catalog and ensuring compliance with organizational policies and standards.

Let’s take a closer look at the features you’ll find in this release. 

Deployment change management

Terraform solutions use Cloud Storage’s Object Versioning to manage updates to configuration files. With this release, you may update configuration files using multiple approaches.

  • Update the solution’s Cloud Storage object with a new configuration version
  • Use a different Cloud Storage object that contains a new configuration file

Once you view and apply the changes to the solution in a Private Catalog, end users are immediately able to consume the new version of the deployment configuration.

1 Pending updates.jpg
Pending updates

Additionally, prior to applying any changes, you can evaluate the contents of an update by comparing versions to download and compare the current and latest versions of the configuration and use new version highlights to add a description about the updates.

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Compare versions
3 Update configuration.jpg
Update configuration

Ease of consumption

Once Private Catalog detects a change to the deployment configuration, it automatically informs catalog users about the change. On the Solutions page, end users have the ability to:

  • Get informed about solutions that have updates
  • View version highlights published by the admin
  • Apply the new version 

Additionally, with this release, Catalog users can retry existing deployments by modifying deployment parameters.

Reporting improvements

The deployment reporting dashboards for Private Catalog-based deployments now show additional information about the version of a solution deployed. This enables deeper insights into the overall deployment status across all Private Catalog solution assets.

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Admin deployment list
5 End user deployment list.jpg
End user deployment list

Get started today

These new features are available to all Private Catalog customers. To learn how to use these features, refer to our documentation:

Blog

Efficient, Safe and Dynamic Gaming Experience: Aristocrat’s Digital Journey on Google Cloud

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Gaming company and its subsidiaries tapped into new markets and new users which required centralized platform to monitor data and application security across systems. Google Cloud and Splunk addressed this requirement and ups the gaming experiences!

Since Aristocrat’s founding in 1953, technology has constantly transformed gaming and the digital demands on our gaming business are a far cry from challenges we faced when we started. As we continue to expand globally, security and compliance are top priorities.

Managing IT security for several gaming subsidiaries and our core business became more complex as we entered into new markets and scaled up our number of users. We needed a centralized platform that could give us full visibility into all of our systems and efficient monitoring capabilities to keep data and applications secure. We also needed the ability to secure our systems without compromising user experiences.

We turned to Google Cloud and Splunk to better manage complexity and support highly efficient, secure, and more dynamic gaming experiences for everyone. We are committed to using today’s modern technologies to give players more optimal experiences.

Bringing our digital footprint into the cloud


When we set out on our digital transformation, we looked to address many business requirements.

These requirements included:

  • Regulation: We wanted a platform that could efficiently address our industry’s stringent and global regulatory compliance requirements.
  • Player experience: Our IT environment must support smooth gaming experiences to keep users engaged and satisfied.
  • Scalability: As we grow and diversify, meeting the changing demands of an increasingly global gaming community, we need an easily scalable platform to align with our current and future needs.

Google Cloud offered us the perfect foundation through solutions such as Compute Engine, Google Kubernetes Engine, BigQuery, and Google Cloud Storage. These acted as the right infrastructure components for us for the following reasons:

  • Google Cloud is globally accessible and supports compliance, helping to streamline security and regulatory processes for our team.
  • With Google Cloud, we can manage our entire development and delivery processes globally with fast and efficient reconciliation of regional compliance requirements.
  • When we need to adjust existing infrastructure or deliver new capabilities, Google Cloud accelerates the process and takes the heavy lifting off of our team.
  • Google Cloud allows us to support tens of thousands of players on each of our apps while experiencing minimal downtime and low latency. The importance of this support can’t be underestimated in an industry where players have little to no patience if lags in games occur.

We migrated our back-office IT stack alongside our consumer-facing production applications to Google Cloud given our positive experiences with compliance, security, scalability, and process management. This migration has significantly accelerated our digital transformation while streamlining our infrastructure for faster and more cost-effective performance.

In many ways, Google Cloud has been, with maybe a pun intended, a game-changer for us. For instance, when we suddenly had to support a lot of remote work during the COVID-19 pandemic, native identity and access management tools in Google Cloud allowed us to retire costly VPNs used for backend access and quickly adopt a more easily managed, cost-effective zero-trust security posture.

Accessing vital third-party partners and managed services


Aristocrat has many IT needs best addressed in a multi-cloud environment. Google Cloud is particularly attractive given its strong cloud interoperability, as well as the many products and services available on Google Cloud Marketplace. The marketplace accelerated our deployment of key third-party apps including Splunk and Qualys.

Given the personal information we store and the global regulatory compliance statutes we must oblige, security lies at the heart of our business. Splunk is a critical component of our digital transformation because it offers solutions that provide the enhanced monitoring capabilities and visibility we need. The integration between Splunk and Google Cloud gives us confidence that our data is secure. We know our data can be secure in Google Cloud, while simplified billing through Google Cloud Marketplace makes payments and license tracking easier for our procurement team.

As part of our protected environment, we use the Splunk platform as our security information and event management system, leveraging the InfoSec app for Splunk that provides continuous monitoring and advanced threat detection to significantly improve our security.

We can manipulate and present data in Splunk in a way that provides us with a single pane-of-glass for our hybrid, multi-cloud environment and our third-party apps and systems. Splunk observability tools have likewise helped us to track browser-based applications like our online gaming apps to monitor details related to security and performance.

Splunk and Google Cloud have transformed how we operate. We can now quickly ingest and analyze data at scale within our refined approach to security management by offloading software management to Splunk and Google Cloud. This ability enables us to approach security more strategically, and positions us to integrate more AI/ML capabilities into our products for even greater governance and performance.

This is just the beginning of our journey with Splunk and Google Cloud. We’re excited to see the innovation we can continue bringing to the gaming community worldwide.

Trend Analysis

2022 is a Big Year for the Gaming Industry!

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More compute, AI, AR and innovation in the gaming industry are predicted to accelerate its growth in 2022. It is no longer a secret that gaming has evolved into a mainstream entertainment and Google's expertise and computing are driving growth!

Editor’s note: This post was originally published in TechPulse Belgium, where Jack Buser, Google Cloud’s Director of Game Industry Solutions, shared his trends for the industry this year.


The year 2022 will hold many surprises (with a few already dropping!), but there’s one near certainty: By this time next year there will be millions more gamers worldwide. It’s thanks to the industry’s little-noted technology growth drivers, which are getting stronger. 

Games are no longer a niche hobby; it’s global, mainstream entertainment. There were 3.1 billion gamers worldwide in 2020. It’s estimated that by 2024 there will be another 500 million. With a global population of 7.7 billion, that’s nearly half the planet. Revenues in 2021 may reach $175 billion—likely more than movies, music, and books combined. 

It’s a strength unique to the games industry, driven by the way its creators deploy new technology. Advances we see in everything from pricing and emerging markets, to backend computing and delivery suggests it will grow from here, on things like artificial intelligence and planet-scale networks.

Games forever, game better

It’s no surprise that videogames have become a huge business. Playing games is one of our deepest human expressions. There is a 4,500 year old board game that people still play, a testimony to the human love of testing cleverness, honing reactions, building trust, or just enlivening a day.

Video games do all that and for decades game makers have taken the most cutting-edge computing tech to make things better. We’ve seen electronic ping pong become shooting asteroids, to simple (yet iconic) 2D sprites evolve into believable, expressive 3D characters, all leading to today’s immersive worlds hosting tens of millions of players worldwide.

There’s more to come. I work at technology’s cutting edge for games, offering the world’s leading game creators access to powerful cloud computing, a low-latency global network, Machine Learning and AI, and much more. As usual, game innovators are taking up all these tools, building new narratives, new ways to play, new markets, and new jaw-dropping moments.

And game creators aren’t just thinking about players; they’re also thinking about viewers. More and more people are watching eSports, and creators are using the games medium to engage their viewers in increasingly immersive ways.

Streaming like never before 

AI and ML are sharpening games and attracting new players in other ways. These technologies increasingly power everything from network performance to global player matching. The delicate but essential work of encouraging newcomers and discouraging bad actors, optimizing monetization, or building and scaling up new player environments.

Another important area we’re seeing cloud tools being put to use is in coordinating the workflows of global teams of developers. It’s not just a question of building faster anymore, but of collaborating and responding more effectively. The distributed work trends that featured so strongly during the pandemic had already featured in much of the game industry, increasingly it’s an industry standard. This will likely mean even faster and more diverse game development, addressing the needs of new markets where we’re seeing double-digit growth.

Tools like cloud streaming, 5G, and edge computing are likely to accelerate the use of Game Streaming, Augmented Reality, and other types of immersive gameplay. If my metaverse doesn’t have games, count me out! We’re looking at some exciting new developments in coming months with some major industry players. Stay tuned.

A big year for the games industry

As a premier provider of solutions, tools and services to games companies, our engineering job is complex and global. Fortunately, our mission is simple: Help game companies transform to meet new global opportunities with planet scale solutions. Technology has brought the gaming industry to astonishing heights, and is the perfect compliment to great storytelling and creative ingenuity. 

As a decades-long industry veteran, I’ve never been more impressed with what technology can do for our industry. Looking past 2022, when we’ll see more compute, more AI, more AR, and more innovation around healthy and exciting game play, there is just one near certainty: More growth.

Case Study

Customer Voices: How Firms from Across Industries Leverage Google Cloud

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From powering everyday operations and accelerating application innovation, to providing tools for specific business needs and executing on big ideas, to advancing the security of technology solutions, companies from across industries have leveraged Google Cloud for business benefits.

Companies from across industries have turned to Google Cloud for transforming their business, modernizing their infrastructure, and gleaning intelligence from data. For instance:

  • Johnson & Johnson achieved a 41% increase in search results from high-quality job applicants, significantly improving the company’s ability to quickly hire top talent.
  • Sony Network Communications now processes 10 billion monthly queries faster, which advances data analysis.
  • University College Dublin saw significant 6-figure savings by eliminating legacy hardware, software, and maintenance.

And there are many such examples. Read the collection of case studies to find out how companies from across industries and geographies leveraged Google Cloud for measurable business benefits and for solving complex problems.

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