The Divercity Story: Using Google Cloud to Achieve a More Inclusive and Sustainable Workforce
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Despite a growing number of diversity, equity, and inclusion (DEI) initiatives, Black and Latinx people remain highly underrepresented in tech. Although comprising 12.6% and 18% of the U.S. labor force respectively, Black professionals hold only 5% of tech positions, while Latinx professionals fill just 6% of tech roles.
Long-standing biases in hiring practices and non-inclusive work environments are the primary contributors to this lack of diversity. Even when underrepresented professionals are successfully recruited, invisible barriers to promotion and layoffs that disproportionally impact Black and Latinx employees make it extremely challenging for tech firms to retain top talent.
We founded Divercity to help employers build diverse workforces that are more inclusive and sustainable. With our comprehensive recruiting and retention platform, tech companies can accurately measure employee diversity and gender parity, seamlessly connect with underrepresented talent, and significantly reduce turnover.
As Divercity continues to grow, we’ll introduce new services and solutions that empower the tech world to build inclusive companies while improving compliance with state and federal equal opportunity laws. We also hope to expand the reach of Divercity to support DEI initiatives in non-tech industries and bolster recruiting underrepresented professionals in other countries as well.
Scaling Divercity with the help of the Google for Startups Black Founders Fund
Shortly after founding Divercity, we participated in the 2021 Techstars Workforce Development Accelerator. The incredible support and guidance we received during and after the program highlighted the importance of long-term collaboration with reliable technology partners who actively champion diversity and inclusion.
That’s why we became part of the Google for Startups Cloud Program. After completing the program, we used Google Cloud credits and Google for Startups Black Founders Fund funding to cost-effectively trial, deploy, and scale key Google Cloud solutions. In just months, we rolled out new inclusion tracking and recruiting tools on the highly secure-by-design infrastructure of Google Cloud to expedite the sourcing and hiring of underrepresented talent in the tech industry.
With the support and mentorship of the Google for Startups Cloud Program and the Black Founders Fund, Divercity is well on its way to becoming one of the industry’s most trusted sites for DEI measurement, recruitment, and retention.
Delivering predictive diversity analyses with a 99% accuracy rate
We rely on the expansive Google Cloud ecosystem to power all the services offered on the Divercity platform. Specifically, we leverage Colab to write and execute the sophisticated TensorFlow machine learning (ML) models that deliver our predictive diversity analyses with a 99% accuracy rate.
We also use BigQuery to democratize insights and run analytics at scale with 27% lower three-year TCO than cloud data warehouse alternatives. BigQuery seamlessly integrates with Looker and Data Studio to display company diversity and recruitment data on interactive dashboards—and automatically populate reports with detailed demographic information.
We also accelerate the development, launch, and management of new Divercity tools with Firebase, while taking advantage of key features such as A/B testing and messaging campaigns to boost user engagement.
In the future, we plan to explore how Google Cloud AI and machine learning products such as Vertex AI and AutoML can further refine our diversity score analyses and applicant recruiting pipeline. We’ll also continue leveraging the many resources provided by the Google Black Founders Fund, including opportunities for technical project partnerships, early access to new Google Cloud products and tools, and collaboration with dedicated Google experts.
The Google for Startups Cloud Program and Google Black Founders Fund have been invaluable to our success. Since completing the Black Founders Accelerator program, we’ve been named a top 10 HR tech product by HR Tech Outlook, significantly increased our subscriber base, and received positive feedback from investors. We can’t wait to see what we accomplish next as we empower tech companies to build more diverse, inclusive, and sustainable workforces.
If you want to learn more about how Google Cloud can help your startup, visit our page here to get more information about our program, and sign up for our communications to get a look at our community activities, digital events, special offers, and more.
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How Haydenshapes Expanded its Business to 70 Countries With Real-Time Collaboration
Hayden Cox was only 15 years old when he broke his surfboard. And he was only 15 years old when he decided to make one.
That’s how Haydenshapes, Cox’s surfboard manufacturing company, took form. That was five years ago. Today, the company has manufacturing units in Los Angeles, Sydney, and Thailand and is selling surfboards in 70 countries around the world.
One of the major enablers that ensured Haydenshapes expanded its reach across continents—in just five years—is collaboration. For any company wanting to spread its wings and expand quickly to reach more customers, real-time collaboration is imperative.
That’s why Haydenshapes turned to Google Cloud’s G Suite to ensure its teams in Los Angeles, Sydney, and Thailand are working together towards the same goal in real-time. Its marketing, sales, and other business teams collaborated on Google Docs, Slides and Sheets to help the business grow across the world.
This, in turn, ensured that Cox could dedicate a significant amount of time in coming up with the next big idea and getting more products out to market quickly and cost-effectively.
Groupe Dauphinoise Grows it Customer Base with G Suite and Google Cloud Platform
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As a leading French agricultural cooperative, Groupe Dauphinoise places collaboration at the heart of its philosophy. Working with farmers in the Rhone-Alpes region, Groupe Dauphinoise takes on a diverse range of activities from agricultural production to research and development to running retail outlets.
As its operations expanded and strained its existing infrastructure, Groupe Dauphinoise saw the opportunity to upgrade its technology solutions and adopted G Suite, Chrome devices and ultimately Google Cloud Platform (GCP).
“We transitioned to G Suite to improve our staff’s collaboration. We quickly realized that as the company grew, we needed a new infrastructure. Based on our satisfaction with G Suite, we chose GCP. With Google, ‘any device, anytime, anywhere’ is not just a dream,” says Sylvain Claudel, Head of IT at Groupe Dauphinoise.
“We transitioned to G Suite to improve our staff’s collaboration. We quickly realized that as the company grew, we needed a new infrastructure. Based on our satisfaction with G Suite, we chose GCP. With Google, ‘any device, anytime, anywhere’ is not just a dream.”
—Sylvain Claudel, Head of IT, Groupe Dauphinoise
Flexible workforce, stable infrastructure
Many of Groupe Dauphinoise’s 1,500 employees spend their days out of the office. Five years ago, with the help of Google partner GoWizYou, the company transitioned to G Suite to improve the flexibility and collaboration of its staff.
As Groupe Dauphinoise began to expand and collect more data, the company reached the limits of its on-premise infrastructure. Adding new storage was not a simple matter. Acquiring, configuring and synchronising new servers costs Groupe Dauphinoise time as well as money. In addition, with all its servers stored in a single room, security was a concern. Groupe Dauphinoise needed a new infrastructure.
Google Cloud Platform was the only solution in mind after Groupe Dauphinoise’s experience with G Suite and Chromebooks. Disruption was kept to a minimum thanks to Google’s licensing agreements with Microsoft products, allowing the company to migrate without affecting its operations.
After migrating its infrastructure to Compute Engine, Groupe Dauphinoise can let Google look after the security and maintenance. Cloud IAM makes it easy for Groupe Dauphinoise to hand out permissions to sensitive resources across a number of sites with maximum security and minimum fuss. The company placed its archives in Cloud Storage, while Cloud SQL allows it to continue to make use of its MySQL databases without disrupting the day to day business. Meanwhile, BigQuery provides Groupe Dauphinoise with the raw power to analyse large datasets quickly.
“Our company is growing and we have more and more data to collect and analyze like sales data, weather patterns or production numbers. With GCP, we have more than a single on-premise data store, so our disaster recovery plan is much more flexible. Compute Engine allows us to add more storage quickly and easily, without having to spend days synchronizing data and installing new servers. We have improved security and maintained the stability of our infrastructure while keeping costs down,” says Sylvain.
Safeguarding the present, looking to the future
With Google Cloud Platform, Groupe Dauphinoise has expanded and secured its infrastructure without sinking costs into on-premise servers or DevOps staff. Its investment in Chrome devices and adoption of G Suite mean that its mobile workforce can fully reap the benefits of a cloud-based infrastructure while dramatically cutting the cost of hardware. Meanwhile, working with a 200 million line table of sales data in Google BigQuery, the cooperative found that queries ran ten times faster than with its previous database provider. Groupe Dauphinoise is experimenting with Google BigQuery to expand its BI capabilities. Products like Google BigQuery help Groupe Dauphinoise grow its business, safe in the knowledge that its infrastructure is stable and secure.
“The amount of data we collect is growing very quickly. We need to break our rules and evolve from the mindset that we had with on-premise infrastructure and our old databases. We can now look at collecting more customer fidelity data, or big data for our farmers. With our data and infrastructure in Google’s care, we can concentrate on growing our customer base instead of our IT department!” says Sylvain.
Google Workspace Now has Adobe Add-on!
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Every day, individual people and creative teams combine Google Workspace with Adobe Creative Cloud to bring their best ideas to life and delight their customers or friends, across photography, design, video, 3D design, and more. In fact, Adobe’s add-on for Google Workspace has had over a million installs and counting. By partnering with Adobe, we’re helping people boost creative collaboration wherever and however they work together. And they can benefit from a potential tenfold increase in productivity that results from things like shared libraries and styles across all the apps they use.
We started integrating Adobe apps with Google Workspace last year by introducing Adobe XD integration into Flutter, enabling developers to simplify the design-to-development workflow, and letting creative teams design apps in XD and convert those designs into Flutter code with the click of a button.
Next, we brought together Adobe Creative Cloud and Gmail to make it easier to share links to your creative assets with external teams and stakeholders through email. With this integration, you can search for your Creative Cloud assets and attach public links to synced files, libraries, and creations made on mobile devices without leaving Gmail. You can also save any attachments received in Gmail directly to Creative Cloud in a few clicks.
This year we are furthering our collaboration with Adobe with some exciting new capabilities. We’re integrating Adobe Creative Cloud with Docs and Slides, and launching Adobe Creative Cloud for Chrome.
The integration of Adobe Creative Cloud with Docs and Slides will give creative and business stakeholders a single source of truth and a powerful new way to manage brand assets. With easy access to Creative Cloud Libraries inside both Adobe Creative Cloud (with apps like Photoshop, Illustrator, InDesign, XD, and more) and inside Google Workspace (with apps like Gmail, Docs, and Slides), marketing and product design teams can seamlessly share work, get feedback, and stay connected along the way. Learn more about this integration.
Adobe Creative Cloud for Chrome is a new extension that lets designers draw inspiration from the web’s most beautiful designs and artwork. Whether you’re looking for color combinations, patterns, vector shapes, or gradients extracted from images, the new Chrome extension helps you capture them from the source and apply them to your own design work. Adobe Capture features are available on mobile, on desktop for Photoshop and Creative Cloud Libraries, and now on the web, so wherever and whenever inspiration strikes, you’ll be ready to capture the moment. This feature became available in May. Learn more
These new integrations between Adobe Creative Cloud and Google Workspace and Google Chrome let creatives focus on what they do best: ideate, create, and innovate. Creative teams of 1 or 100 have fast, seamless access to the digital assets and editor tools that bring their work to life. And they’re ready to capture inspiration from the web whenever and wherever it strikes using Google Chrome. We’re committed to boosting creative collaboration in Google Workspace with Adobe as a trusted partner. Start using Google Workspace and Creative Cloud today.
The Incredible Story of How Hero MotoCorp Moved 6,000 Users to the Cloud in 45 Days
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Assembling thousands of parts into one motorbike or scooter every 17 seconds is a complex task requiring accuracy and precision. For Hero MotoCorp — an India-headquartered manufacturer of two-wheeler vehicles — workforce collaboration, security, and mobility complement these processes and provide the cornerstone of the organization’s global operations.
Based in New Delhi, Hero MotoCorp is one of the world’s largest makers of two-wheeler vehicles, with a production capacity of 9 million units from five manufacturing plants in India and one each in Colombia and Bangladesh. The business has more than 90 million customers and operates in 37 countries across Asia, Africa, and South and Central America. In its home market, HeroMotoCorp sells one in every two two-wheelers.
Innovation and agility
Innovation and agility are deeply embedded in Hero MotoCorp’s culture and operations. Its Center of Innovation and Technology at Jaipur in Rajasthan, northern India, undertakes extensive product design and development, testing, and validation.
Hero MotoCorp has also established a technology center at Stephanskirchen, near Munich in Germany, to develop new vehicle concepts and technologies.
For several years, Hero MotoCorp relied on a traditional email solution to enable its employees to communicate and complete tasks. However, this solution could not provide the functionality, performance, ease of use, and security the business needed to maintain its market leadership.
“Our Chief Information Officer, Mr. Vijay Sethi, was the first to migrate to and embrace the features of G Suite and set an example to our workforce.”
Sujoy Brahmachari, Sr. GM and CISO, Hero MotoCorp
“Security, in particular, is extremely important — we don’t want our product design and development details falling into the wrong hands,” says Sujoy Brahmachari, Sr. GM and CISO, Hero MotoCorp. “We needed a solution that would allow us to control and monitor the distribution of sensitive information within and outside our organization.”
In early 2015, Hero MotoCorp’s technology team began evaluating email and workplace collaboration applications that could help the business realize its longer-term ambitions.
Collaboration key to success
“We were focused on a product that could drive greater collaboration among our workforce,” says Brahmachari. “In addition, we wanted to use the product on our desktops, laptops, mobile devices, and other devices. Finally, we needed to ensure email, other applications, and data were secure and available as and when we needed them.”
Hero MotoCorp’s evaluation found G Suite met all these requirements while being intuitive and easy to use. Furthermore, the cloud-based suite of intelligent applications provided a lower total cost of ownership than the business’s existing email solution and potential alternatives.
A 45-day migration
The business completed its review and completed the migration in just 45 days in 2015. “We worked closely with Google and our partners to complete the process in an innovative way that prioritized speed,” says Brahmachari. “For example, we migrated only three months’ worth of emails from our incumbent solution to G Suite, rather than the entire data repository.”
“Our teams are very happy and collaborative – employees can use Gmail through G Suite without being concerned about storage limits and can connect with colleagues, partners, customers, and other stakeholders through the chat, video, and audio call capabilities of Hangouts Meet.”
Sujoy Brahmachari, Sr. GM and CISO, Hero MotoCorp
Hero MotoCorp started the migration with a function-wise approach, creating batches and moving them overnight to G Suite. It created an internal video for employees to learn how to work using G Suite. It also created intranet posts to provide easy reference to all employees and established a service desk to respond to questions.
“Our Chief Information Officer, Mr. Vijay Sethi, was the first to migrate to and embrace the features of G Suite and set an example to our workforce,” says Brahmachari.
Deployed to 6,000 users
Hero MotoCorp has deployed G Suite to about 6,000 users in its core business and many users in affiliate companies. The company’s user-focused approach to the deployment, and the intuitive, easy-to-use nature of the product, has prompted the business’s workforce to embrace the full potential of G Suite.
“Our teams are very happy and collaborative — employees can use Gmail through G Suite without being concerned about storage limits and can connect with colleagues, partners, customers, and other stakeholders through the chat, video, and audio call capabilities of Hangouts Meet,” says Brahmachari.
Employees can also create, store, and access Docs, Sheets, Slides, and other file types on Drive — helping to ensure new product development, delivery schedules, budgeting, and other activities needed to keep a leading multinational manufacturer ahead of its competitors can be completed quickly and collaboratively.
Deployed to mobile devices
“With G Suite, information is available in the cloud to any employee at any time. The collaboration this enables plays a vital role in sustaining our leadership position.”
Sujoy Brahmachari, Sr. GM and CISO, Hero MotoCorp
Hero MotoCorp has also been able to give employees access to G Suite on a range of mobile devices — with administrators using mobile management to secure access applications and data on iOS and Android devices. The business is using the feature to require devices to have a screen lock or password; remote-wipe information from lost or stolen devices; and monitor from a central console the devices that access corporate data.
Further, Hero MotoCorp can use G Suite features to set and enforce policies and control system configuration and administration, while taking advantage of independently verified security, privacy, and compliance controls to meet business requirements.
With G Suite deployed and delivering value, Hero MotoCorp is now implementing or evaluating a range of Google technologies. For example, the business is using Google Maps Platform to power navigation for owners of new Hero MotoCorp two-wheelers and use Cloud Vision AI to enable immediate recognition of spare parts. “We are also evaluating Google Cloud data search and management technologies for potential application within the organization,” says Brahmachari.
The business is now well-positioned to accelerate into new markets and product development. “With G Suite, information is available in the cloud to any employee at any time,” says Brahmachari. “The collaboration this enables plays a vital role in sustaining our leadership position.”
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Hybrid workspace need high levels of security, data privacy, and trust for seamless collaboration across workforce. As we navigate to the new normal, your enterprise can learn about the security and privacy specific innovations Google Workspace utilizes to help customers realize powerful, trusted, cloud-native collaboration.
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