Companies today are inundated with vast amounts of data from various sources. This overwhelming amount of data is meant to benefit the company, but often leaves data teams feeling overwhelmed, which can create data bottlenecks and result in a slow time to value. In fact, only twenty seven percent of companies agree that data and analytics projects produce insights and recommendations that are highly actionable (Accenture). This means that nearly 3 in 4 companies are not unlocking value in their data, which poses a huge challenge for organizations trying to move the needle and drive real business results. We at Google Cloud, however, saw opportunity in this challenge, which is why we created Data Analytics Design Patterns: cross-product technical solutions designed to accelerate a customer’s path to value realization with their data. These industry solutions bring together product capabilities alongside design methodology, open source deployable code, data models, and reference architectures to accelerate your business outcomes.

With Data Analytics Design Patterns, you get access to more than 30 ready-to-deploy data analytics solutions. Design patterns leverage the best of Google and our rich partner ecosystem, including Technology Partners & System Integrators. In this blog, we will cover 3 examples on how a design pattern can be applied to unlock the value of data:

1. Improve mobile app experience with Unified App Analytics
2. Maximize digital shop’s revenue with Price Optimization 
3. Protect internal systems from security and malware threat with Anomaly Detection 

Unified App Analytics

If mobile apps are part of your go-to-market strategy, you have several data sources that can provide invaluable customer insights. In addition to tools such as CRM (e.g. Salesforce) and customer care (e.g. Zendesk), you likely use Google Analytics to log app events and Firebase Crashlytics to gather data about app errors. But can you easily combine back-end server data with app front-end data to unlock customer insights? 

The Unified App Analytics design pattern makes it easy to plug all the disparate data sources into a single warehouse (BigQuery) and start analyzing it with a Business Intelligence tool (Looker). Once you have a complete and real time view of your customer experience with your app, you can take action. For example, if you notice an increase in app errors, you can quickly combine your Crashlytics data with your CRM data to narrow down the crashes with the highest revenue impact and prioritize their resolution. Further, you can automate your issue resolution workflow by creating a rule for any future crash that impacts a subset of VIP customers.

With the Unified App Analytics design pattern, you’ll gain access to valuable insights about your user experience with your app so you can inform your future app strategy. For example, NPR, an American media company, increased user engagement by showing content that better mapped to listener interests and behaviors.

Price Optimization

In a competitive and hectic global marketplace, strategic pricing matters more than ever, but often projects are consumed by the tedium of standardizing, cleaning, and preparing data—from transactions, inventory, demand, among other sources.

Price Optimization solution allows retailers to build a data driven pricing model. The solution consists of three main components:

• Dataprep by Trifacta: integrates different data sources into a single Common Data Model (CDM). Dataprep is an intelligent data service for visually exploring, cleaning, and preparing structured and unstructured data for analysis, reporting, and machine learning.
• BigQuery: allows you to create and store pricing models in a consistent and scalable way as a serverless Cloud Data Warehouse service
• Looker dashboards: surface insights and enable business teams to take action with enterprise ready BI platform

With the Price Optimization design pattern from Google Cloud and our partner Trifacta, you’ll be able to rapidly unify multiple data sources and create a real-time and ML-powered analysis, leveraging predictive models to estimate future sales. For example, PDPAOLA, an online jewelry company, doubled sales with dynamic pricing adjustments enabled by a single data view.

Anomaly Detection

Organizations need to anticipate and act on risks and opportunities to stay competitive in a digitally transforming society. Anomaly detection helps organizations identify and respond to data points and data trends in high velocity, high volume data sets that deviate from historical standards and expected behaviors, allowing them to take action on changing user needs, mitigate malicious actors and behaviors, and prevent unnecessary costs and monetary losses.

The Anomaly Detection design pattern uses Google Pub/Sub, BigQuery, Dataflow, and Looker to:

• Stream events in real time 
• Process the events, extract useful data points, train the detection algorithm of choice
• Apply the detection algorithm in near-real time to the events to detect anomalies
• Update dashboards and/or send alerts

The challenge of finding the important insights and anomalies in vast amounts of data applies to organizations across all industries and lines of business, but is especially important to protecting the security of an organization. For example, TELUS, a national communications company, modernized their security analytics platform leveraging this pattern, allowing them to detect anomalies in near real time to detect and mitigate suspicious activity.

Get started

Turn your data into business outcomes with Google Cloud and our broad partner ecosystem by deploying Data Analytics Design Patterns at your organization. There are more than 30 Data Analytics Design Patterns ready for you to use. We have more than 200+ more ideas in the pipeline, so be sure to check in regularly as new patterns will be added soon. 

To dive deeper and find out more about how Data Analytics Design Patterns can help your organization accelerate use cases and create faster time to value, check out this video.

Cloud-native features are helping public sector teams innovate faster than ever. Ideas discussed in a morning meeting can be a working proof of concept later that day. Managed services can remove administrative burden and reduce the steps needed to design and provision cloud infrastructure. Security can be built-in from the beginning with Identity and Access Management (IAM), Virtual Private Cloud Service Controls (VPC-SC), and Data Loss Prevention (DLP). Short-lived services and infrastructure-as-code allow rapid and cost-effective prototyping. These technologies can be used to architect a solution that follows the principle of least privilege and helps you secure your data.

So the question becomes: given the complex problems agencies face, where do you start? Google Public Sector now offers “Getting Started” and “Scaling” service offerings for CCAI, DocAI, and BigQuery to help you jumpstart your AI journey, based on where you are.

Complex problems, simpler AI-based solutions

Solving more challenging problems with cloud-native technology doesn’t have to be overwhelming. You can approach them the same way you might solve a puzzle: start with one piece that follows another until the larger picture takes shape. Though you can simplify the steps, solving these problems still requires powerful tools. Google Cloud’s AI/ML capabilities may be the answer for your team.

Google Public Sector is making it easier to get started with advanced technologies, beginning with artificial intelligence and machine learning (AI/ML) workloads for government organizations, and it’s something you can do now, one piece at a time.

Automating your FAQs with CCAI

Does your agency require a team to answer commonly asked questions? What if you could train an agent to answer questions immediately and operate 24/7? Contact Center AI (CCAI) can do this and more. Already using CCAI and need the agent to level up to address complex interactive dialogs? Getting Started with CCAI and Scaling with CCAI are new Google service offerings specifically designed to help public sector organizations tackle situations like these.

Automate data entry with DocAI

How many hours does your team spend manually reviewing or entering data from standardized forms? What if you could automatically pull data right from the page? Google Document AI (DocAI) specializes in exactly this—even if the form has handwritten text. Getting Started with DocAI and Scaling with DocAI are new service offerings that help you remove this burden from your team. DocAI automates data entry and makes that data available to other teams while prioritizing both security and ease of use.

Making data and insights accessible with BigQuery

Then there’s all your existing data. You may have years of it stored in many places, and you may not have a way to make use of it when you need it. BigQuery is Google’s enterprise data warehouse. It was designed for data analytics—looking back at historical data to make conclusions about it. But BigQuery’s analytics don’t stop there. It can also look forward in time to make predictions, often using the same datasets. Getting Started with BigQuery and Scaling with BigQuery are new service offerings that help you take your first steps toward AI/ML capabilities by starting with a single table or pipeline that can help make sense of all your data.

The best help is the kind that meets you where you are and gets you where you want to be. Google Public Sector’s new service offerings do just that: help you work through complex problems by meeting you wherever your starting line is, whether you’re ready to start or ready to scale. Let us know if you would like us to contact you about the services mentioned in this article. Let’s solve your highest impact problems together, one puzzle piece at a time.

Meesho is an Indian online marketplace that serves millions of customers every day. Recently, the company decided to adopt a multi-cloud strategy, leveraging Google Cloud’s scalable and reliable infrastructure to drive operational efficiency, modernize and scale for growth. To do so, they needed to migrate billions of static files and images to Google Cloud, to render the static content that serves their web and mobile applications. But with over a petabyte of data in their object storage system, and 10 billion requests per day, Meesho needed to perform this gigantic migration gradually, with zero downtime — a huge challenge. 

In this blog post, we look at how Meesho did this using Storage Transfer Service, Cloud Storage and Cloud CDN. We also look at how it saved on storage capacity by resizing static images as needed on the fly, using Cloud Run. 

CDN migration requirements

Migrating from one cloud to another isn’t easy. To pull it off, Meesho identified the following requirements: 

• Petabyte-scale data transfer: Meesho needed to migrate billions of image files from their existing object storage server to Cloud Storage.
• Dynamic image resizing: To save on storage costs, Meesho wanted the ability to dynamically resize the images based on the end user platform and store the smaller images in the Cloud CDN cache.
• High-throughput data transfer: To support consumer demand, Meesho needed images to be served at a throughput of thousands of requests per second.
• Zero downtime: Since any downtime involves potential loss of revenue, Meesho needed to perform the migration without taking any systems offline. 

Migration architecture

The above figure depicts the CDN migration architecture implemented in Meesho. The existing DNS server points to both the source load balancer as well as Google External HTTP Load Balancer with weighted distribution. The source load balancer points to the source object storage. Images were transferred from the source object storage to Google Cloud Storage.

The Google External HTTP Load Balancer was deployed with Cloud CDN to serve static images that are stored in the CDN cache to users. The Google Load Balancer public IP is configured as an end point on their existing DNS server. The Load Balancer is connected to Cloud Run, which talks to the Cloud Storage bucket. When a request reaches the Load Balancer in the edge, it first checks if the content is available in Cloud CDN, and returns the object from the closest edge network. If the image is not available in the Cloud CDN cache, the request is sent to Cloud Run which obtains the image from the Cloud Storage bucket and performs dynamic resizing of the image if necessary.

Data transfer

Meesho used Google Cloud’s Storage Transfer Service to transfer data from their current object storage to Cloud storage bucket over the internet. Since the number of files and total size of the data to be transferred was huge, Meesho executed multiple parallel transfers by specifying folders and subfolders as prefixes in a Storage Transfer Service job.

Dynamic image resizing

Meesho delivers static images to multiple end user platforms — mobile, laptop — at multiple resolutions. Rather than store each image at multiple image resolutions, Meesho opted to store a single high-resolution mezzanine image. It then attached Cloud Run as a serverless network endpoint group to a Cloud Load Balancer. Application requests for images specify the name of the object, the format of the image, and its resolution (for example, abc.jpeg with 750*450 resolution). If the specific image exists for the requested resolution, then it is returned from the Cloud Storage bucket to the end user and stored in the Cloud CDN cache. If an image for a specified resolution and/or format is not found, the mezzanine image (in our example, abc.jpeg) is resized to the specified resolution and format, then stored in Cloud Storage bucket and returned to the end user. The dynamic resizing and formatting is only performed the first time for a specific resolution. 

In this architecture, it is important to configure Cloud Run to scale appropriately as it handles a bulk of “CDN cache-miss” requests. Meesho performed the following configuration steps:

• Configured the number of concurrent requests that a single instance of Cloud Run can handle 
• Ensured a sufficient minimum of Cloud Run instances were available to serve user traffic to avoid cold-start latency
• Reviewed limits of Cloud Run maximum instance size for the region and increased the limits if necessary to handle peak load 
• Set up smaller start-up times for Cloud Run containers, so that the application could quickly autoscale to handle a surge in traffic
• Optimized the memory and CPU configuration to handle processing requirements

CDN configuration

Cloud CDN was configured to ensure a high cache hit ratio > 99 %. This not only sped up the rendering of the images, but also reduced the load on Cloud Run, saving cost and improving performance.

Achieving zero downtime

Meesho followed well-established DevOps principles to achieve a zero-downtime migration: 

• Metrics and alerts were configured in Cloud Monitoring to oversee the load balancer.
• The DNS server was configured to point to Cloud Load Balancer IP addresses in addition to their current load balancer, which served status assets. 
• Weight-based DNS load balancing was employed to gradually shift the traffic to Google Cloud, while monitoring application performance and HTTP response codes. 
• The initial migration process distributed .1% of traffic during non-peak hours. The metrics, end user performance and response codes were continuously monitored.
• Traffic was gradually incremented over a two-week period by increasing the weight of the Google Cloud Load balancer in DNS. By gradually shifting traffic, Meesho ensured a healthy cache-hit ratio, allowing Cloud Run to learn traffic patterns gradually and scale seamlessly.

Meesho learned a lot through this experience, and has the following advice for anyone undertaking a similar migration:

• While transferring data using Storage Transfer Service of Google Cloud, split the transfer process into multiple transfers.
• Ensure that applications do not pin certificates, which could create problems while migrating to the newer certificates in Google Cloud.
• Plan a gradual migration process to gradually increase the traffic to Google Cloud. 

Summary

When all is said and done, Meesho considers its migration to Google Cloud a big success. After migrating the static images to Cloud CDN, Meesho held two major sales that each had three times the normal peak traffic, all with no issues. The CDN migration helped Meesho reduce its costs, improve performance and reduce load balancer errors when fetching static images. To learn more about Cloud CDN and how you can use it in your environment, check out the documentation.

Editor’s note: Renault, the French automaker, embarked on a wholesale migration of its information systems—moving 70 applications to Google Cloud. Here’s how they migrated from Oracle databases to Cloud SQL for PostgreSQL.

The Renault Group, known for its iconic French cars has grown to include four complementary brands, and sold nearly 3 million vehicles in 2020. Following our company-wide strategic plan, “Renaulution,” we’ve shifted our focus over the past year from a car company integrating tech, to a tech company integrating cars that will develop software for our business. For the information systems group, that meant modernizing our entire portfolio and migrating 70 in-house applications (our quality and customer information systems) to Google Cloud. It was an ambitious project, but it’s paid off. In two years we migrated our Quality and Customer Satisfaction information systems applications, optimized our code, and cut costs thanks to managed database services. Compared to our on-premises infrastructure, using Google Cloud services and open-source technologies comes to roughly one dollar per user per year, which is significantly cheaper.

An ambitious journey to Google Cloud

We began our cloud journey in 2016 with digital projects integrating a new way of working and new technologies. These new technologies included those for agility at scale, data capabilities and CI/CD toolchain. Google Cloud stood out as the clear choice for its data capabilities. Not only are we using BigQuery and Dataflow to improve scaling and costs, but we are also now using fully managed database services like Cloud SQL for PostgreSQL. Data is a key asset for a modern car maker because it connects the car maker to the user, allows car makers to better understand usage and better informs what decisions we should make about our products and services. After we migrated our data lake to Google Cloud, it was a natural next step to move our front-end applications to Google Cloud so they would be easier to maintain and we could benefit from faster response times. This project was no small undertaking. For those 70 in-house applications (e.g. vehicle quality evaluation, statistical process control in plants, product issue management, survey analysis), for our information systems landscape, we had a range of technologies—including Oracle, MySQL, Java, IBM MQ, and CFT—with some applications created 20 years ago.

Champions spearhead each migration

Before we started the migration, we did a global analysis of the landscape to understand each application and its complexity. Then we planned a progressive approach, focusing on the smallest applications first such as those with a limited number of screens or with simple SQL queries, and saving the largest for last. Initially we used some automatic tools for the migration, but we learned very quickly nothing can replace the development team’s institutional knowledge. They served as our migration champions.

The apps go marching one by one

When we migrated our first few Oracle databases to Cloud SQL for PostgreSQL we tracked our learnings in an internal wiki to share common SQL patterns, which helped us speed up the process. For some applications, we simplified the architecture and took the opportunity to analyze and optimize SQL queries during the rework. We also used monitoring tools like Dynatrace and JavaMelody to ensure we improved the user experience.

The approach we developed was very successful—where database migration was initially seen as insurmountable, the entire migration project was completed in two years.

With on-premises applications it was hard for our developers to separate code performance from infrastructure limitations. So as part of our migration to Google Cloud, we optimized our applications with monitoring services. With these insights our team has more control over resources, which has reduced our maintenance and operations activity and resulted in faster, more stable applications. Plus, migrating to Cloud SQL has made it much easier for us to change our infrastructure as needed, add more power when necessary or even reduce our infrastructure size.

A new regime on Cloud SQL

Now that we’re running on Cloud SQL, we’ve improved performance even on large databases with many connected users. Thanks to built-in tools in the Google Cloud environment, we can now easily understand performance issues and quickly solve them. For example, we were able to reduce the duration of a heavy batch processing by a factor of three from nine to three hours. And we don’t have to wait for the installation of a new server, so our team can move faster. Beyond speed, we’ve also been able to cut costs. We optimized our code based on insights from monitoring tools, which not only enabled a more responsive application for the user, but it also reduced our costs because we’re not overprovisioned.

Learn more about the Renault Group and try out Cloud SQL today.

For several decades, before the rise of cloud computing upended the way we think about databases and applications, Oracle and Microsoft SQL Server databases were a mainstay of business application architectures. But today, as you map out your cloud journey, you’re probably reevaluating your technology choices in light of the cloud’s vast possibilities and current industry trends.

In the database realm, these trends include a shift to open source technologies (especially to MySQL, PostgreSQL, and their derivatives), adoption of non-relational databases, multi-cloud and hybrid-cloud strategies, and the need to support global, always-on applications. Each application may require a different cloud journey, whether it’s a quick lift-and-shift migration, a larger application modernization effort, or a complete transformation with a cloud-first database.

Google Cloud offers a suite of managed database services that support open source, third-party, and cloud-first database engines. At Next 2022, we published five new videos specifically for Oracle and SQL Server customers looking to either lift-and-shift to the cloud or fully free themselves from licensing and other restrictions. We hope you’ll find the videos useful in thinking through your options, whether you’re leaning towards a homogeneous migration (using the same database you have today) or a heterogeneous migration (switching to a different database engine).

Let’s dive into our five new videos.

#1 Running Oracle-based applications on Google Cloud

By Jagdeep Singh & Andy Colvin

Moving to the cloud may be difficult if your business depends on applications running on an Oracle database. Some applications may have dependencies on Oracle for reasons such as compatibility, licensing, and management. Learn about several solutions from Google Cloud, including Bare Metal Solution for Oracle, a hardware solution certified and optimized for Oracle workloads, and solutions from cloud partners such as VMware and Equinix. See how you can run legacy workloads on Oracle while adopting modern cloud technologies for newer workloads.

#2 Running SQL Server-based applications on Google Cloud

By Isabella Lubin

Microsoft SQL Server remains a popular commercial database engine. Learn how to run SQL Server reliably and securely with Cloud SQL, a fully-managed database service for running MySQL, PostgreSQL and SQL Server workloads. In fact, Cloud SQL is trusted by some of the world’s largest enterprises with more than 90% of the top 100 Google Cloud customers using Cloud SQL. We’ll explore how to select the right database instance, how to migrate your database, how to work with standard SQL Server tools, and how to monitor your database and keep it up to date.

#3 Choosing a PostgreSQL database on Google Cloud

By Mohsin Imam

PostgreSQL is an industry-leading relational database widely admired for its permissive open source licensing, rich functionality, proven track record in the enterprise, and strong community of developers and tools. Google Cloud offers three fully-managed databases for PostgreSQL users: Cloud SQL, an easy-to-use fully-managed database service for open source PostgreSQL; AlloyDB, a PostgreSQL-compatible database service for applications that require an additional level of scalability, availability, and performance; and Cloud Spanner, a cloud-first database with unlimited global scale, 99.999% availability and a PostgreSQL interface. Learn which one is right for your application, how to migrate your database to the cloud, and how to get started.

#4 How to migrate and modernize your applications with Google Cloud databases

By Sandeep Brahmarouthu

Migrating your applications and databases to the cloud isn’t always easy. While simple workloads may just require a simple database lift-and-shift, custom enterprise applications may benefit from more complete modernization and transformation efforts. Learn about the managed database services available from Google Cloud, our approach to phased modernization, the database migration framework and programs that we offer, and how we can help you get started with a risk-free assessment.

#5 Getting started with Database Migration Service

By Shachar Guz & Inna Weiner

Migrating your databases to the cloud becomes very attractive as the cost of maintaining legacy databases increases. Google Cloud can help with your journey whether it’s a simple lift-and-shift, a database modernization to a modern, open source-based alternative, or a complete application transformation. Learn how Database Migration Service simplifies your migration with a serverless, secure platform that utilizes native replication for higher fidelity and greater reliability. See how database migration can be less complex, time-consuming and risky, and how to start your migration often in less than an hour.

We can’t wait to partner with you

Whichever path you take in your cloud journey, you’ll find that Google Cloud databases are scalable, reliable, secure and open. We’re looking forward to creating a new home for your Oracle- and SQL Server-based applications.

Start your journey with a Cloud SQL or Spanner free trial, and accelerate your move to Google Cloud with the Database Migration Program.