Can Your Company Use Video AI? You’d Be Surprised at the Answer

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Video AI is a powerful way to enable content discovery and engaging video experiences.
Here, try it out right now!
Google Cloud’s easy-to-access video AI solutions can accomplish a bunch of things. Here are a few:
Precise video analysis: Video Intelligence API automatically recognizes more than 20,000 objects, places, and actions in stored and streaming video. It also distinguishes scene changes and extracts rich metadata at the video, shot, or frame level. Use in combination with AutoML Video Intelligence to create your own custom entity labels to categorize content. Imagine being able to categorise hundreds of videos of customer interactions quickly to improve service training!
Recommended content: Build a content recommendation engine with labels generated by Video Intelligence API and a user’s viewing history and preferences. This will simplify content discovery for your users and guide them to the most relevant content that they want.
Simplify media management: Find value in vast archives by making media easily searchable and discoverable. Easily search your video catalog the same way you search text documents. Extract metadata that can be used to index, organize, and search your video content, as well as control and filter content for what’s most relevant.Imagine being able to locate insight in hundreds of enterprise videos to improve productivity and customer experience!
Easily create intelligent video apps: Gain insights from video in near real time using the Video Intelligence Streaming Video APIs, and trigger events based on objects detected. Build engaging customer experiences with highlight reels, recommendations, interactive videos, and more. Marketers, imagine being able to trigger a customer workflow, in real time, based on a live customer interactions.
Automate expensive workflows: Reduce time and costs associated with transcribing videos and generating closed captions, as well as flagging and filtering inappropriate content.
Content moderation: Identify when inappropriate content is being shown in a given video. You can instantly conduct content moderation across petabytes of data and more quickly and efficiently filter your content or user-generated content.

What can your organisation do with video AI?
Google Cloud is a Leader in Q1 2022’s Public Cloud Container Platform: Forrester

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We’re thrilled to share the news that leading global research and advisory firm Forrester Research has named Google Cloud a Leader in the recently published report The Forrester WaveTM: Public Cloud Container Platforms, Q1 2022. Forrester evaluated the container and cloud-native offerings of a select group of top public cloud container platform vendors across 29 comprehensive criteria.
We are proud that Forrester evaluated the strength and cohesion of our offerings, including Google Kubernetes Engine (GKE), Cloud Run, Anthos, Cloud Build, Cloud Deploy, Cloud Code and more, writing that, “Google Cloud is the best fit for firms that want extensive cutting-edge cloud-native capabilities for distributed workloads spanning public cloud, private cloud, and multicloud environments.”
Google Cloud received the highest possible scores in the criteria of service and application catalogs, microservice development support, service mesh support, serverless and FaaS support, DevOps automation, container image support, control plane configuration, hybrid cloud support, container networking, product vision, supporting products and services, market approach, revenue, and breadth of offering. We also achieved the highest score in the Strategy category of all the vendors evaluated.
Google Cloud is all-in on containers and cloud native
The cloud-native tools and technologies created by Google Cloud are already powering the most innovative, scalable and secure apps around the world, from the most exciting digital natives to the most important enterprise industry leaders. Why? Cloud native means building and running modern apps that intentionally take advantage of the global scale, pervasive automation, elastic infrastructure, and secure resiliency of the public cloud.
For enterprises, cloud native in practice means using containers, Kubernetes, serverless, and DevOps automation to build amazing customer-facing apps quickly, to modernize existing business-critical apps safely, and to operate them all on cost-efficient, powerful, and secure cloud infrastructure globally.Over the past decade, Google Cloud’s technology innovation has fueled various domains of the cloud native ecosystem, such as Kubernetes and Go languages as the foundation, Istio for service mesh, Kubeflow for machine learning, Knative for serverless, and Tekton for CI/CD. Long-term investment and practices in cloud-native power its superior product vision and excellent supporting products and services.
The Forrester Wave: Public Cloud Container Platforms, Q1 2022
Dedicated to simplicity, speed, and scale for your modern apps
Our mission is to create, integrate, scale, and secure the best open source and commercial cloud-native technologies – backed by a consistent cloud control plane – so you can spend more time dreaming of ways to delight your customers and less time building and operating platforms. We are committed to leading in cloud-native open source communities and making containers and Kubernetes accessible to everyone, from everywhere.
Here are a few recent highlights across our container services and tools, aimed at helping you build and modernize your most important apps with cloud native:
The most scalable fully managed Kubernetes service, Google Kubernetes Engine (GKE), achieved an overall solution score of 92 out of 100 in Gartner’s Solution Scorecard. In 2021, we introduced GKE Autopilot, a fully managed, security-hardened Kubernetes service optimized for production workloads. This unique mode of operation allows you to focus on your workloads while Google manages your cluster infrastructure. There’s nothing else like it. Then, we made GKE apps even faster with GKE image streaming. With proven scalability to 15K nodes in a single cluster and innovations such as four-way autoscaling, node auto-upgrades, integrated logging and metrics, cost optimization insights, native backup and restore, and multi-instance GPUs to accelerate machine learning workloads, GKE remains the best choice in managed Kubernetes services.
With Cloud Run, we expanded the range of users who benefit from containers to those who don’t know much about them. Introduced in 2019, Cloud Run combines the serverless attributes of autoscaling and developer experience with the flexibility of containers. Developers can use any language, runtime or binary, and deploy code using buildpacks to automatically build container images from source without worrying about provisioning machines and clusters. Cloud Run goes beyond FaaS and beyond earlier generations of serverless computing. Cloud Run runs more legacy workloads, integrates with Cloud Build for secure and compliant builds, offers deeper cost controls and billing flexibility, and encourages portability. We added support for social feeds, collaborative editing, and multiplayer games that use bidirectional streaming. Minimum instances reduce cold-start delays so you can run more latency-sensitive applications. And recently, we launched support for network file systems, allowing developers to share and persist data between multiple containers and services.
Anthos is at the heart of the Google Distributed Cloud, a portfolio of software and hardware solutions announced in 2021 that extend Google’s container platform services to the data center and the edge. Anthos is how we extend GKE to wherever you need cloud-native apps. Manage clusters on-premises on bare metal and VMware-virtualized servers, on AWS and Azure, and at the edge – all with a Google Cloud-backed control plane for consistent, automated operations at scale. We added a hosted service for configuration management to keep all your clusters in sync, and trimmed our installation footprint and streamlined cluster management with a new multi-cloud API that enables you to use a single API for full lifecycle management of Anthos Kubernetes clusters in AWS or Azure.
Finally, since no public cloud container platform is complete without powerful DevOps tools, we expanded our CI/CD offerings to make your developers even more productive, wherever they build and deploy cloud native apps. Use Cloud Code and Cloud Shell as your go-to cloud-native IDEs. Cloud Build is a fully managed serverless DevOps automation platform for use cases spanning CI/CD, Infrastructure-as-Code, AI/MLOps, and more, across infrastructure GKE, Cloud Run, Cloud Functions and more. Google Cloud Deploy is a fully managed continuous delivery service that provides one-click release promotion and roll-backs, built-in metrics, and out-of-the-box security. Artifact Registry and Container Analysis provide managed artifact repositories, vulnerability scanning, and help secure the software supply chain.Google Cloud has a solid cloud-native innovation roadmap, targeting simplicity at scale for enterprise clients.
The Forrester Wave: Public Cloud Container Platforms, Q1 2022
We are delighted and humbled to be recognized as a Leader in public cloud container platforms by Forrester. Grab your copy of The Forrester WaveTM: Public Cloud Container Platforms, Q1 2022 today and let us know how we can help you build and modernize your most important apps how you want and where you want.
NCR’s Emerald Leverages Google Cloud to Help Grocers Boost Operational Agility

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In recent years, the grocery industry has had to shift to facilitate a wider variety of checkout journeys for customers. This has meant ensuring a richer transaction mix, including mobile shopping, online shopping, in-store checkout, cashierless checkout or any combination thereof like buy online, pickup in store (BOPIS).
What’s more, in the past year and a half alone grocers have had to enable consumers new ways to shop for essentials. This has included needing to rapidly integrate or build on-demand delivery apps, offer curbside pickup with near-instant fulfillment as well as support touchless and cashless checkout experiences. Searches on Google Maps for retailers in the US with curbside pickup options have increased by 9000% since March 2020, and we believe these trends from 2020 will continue to define the future of grocery shopping.
The future of grocery will require agility and openness
Firstly, the need to rapidly adapt to changing consumer habits will be the new normal. Grocers will increasingly look to digitally transform legacy retail systems and modernize point of sale (POS) platforms to deliver and scale omnichannel experiences as quickly as possible. This necessitates a more agile and open architectural approach to technology – one built on microservices and leverages APIs so that new applications and experiences can be built, integrated and delivered faster.
Automation and data-driven retailing will be table stakes
In order for retailers to blend what they’re offering in the store with digital experiences more efficiently, they will also need to automate more. For example, with automation and business intelligence, grocers can take labor that might have been tied up with tender operations and checkout and redistribute those resources to restocking shelves, curbside pick-up or improving customer experiences.
Automation and access to real-time in-store inventory & supply chain data can also help grocers avoid the supply chain challenges seen in the early days of COVID-19. Grocers will need to find ways to leverage automation to ingest, organize, and analyze data from physical store networks, digital channels, distribution centers to better forecast demand and manage future fluctuations.
How NCR and Google Cloud are helping grocers adapt to disruption with operational agility
Helping grocers improve operational agility to address changing consumer shopping habits and to thrive during times of disruption is something that NCR and Google Cloud have teamed up to do. NCR has over 135 years of experience in retail, having invented the cash register and are continuing to help grocers innovate. NCR Emerald builds upon the company’s leadership in POS software and has turned it into a unified platform that helps grocers operate the entire store from front to back. The solution supports cashier-led checkout, self-checkout, integrated payments, merchandising, and enables regional managers and corporate employees access to the analytics and tools needed to optimize loyalty programs and promotions.

NCR has invested in a comprehensive, agile, and API-led retail architecture that lets grocers continually innovate and design new experiences as customers and the industry evolve. By running Emerald on Google Cloud, NCR can offer the solution on a subscription basis, helping grocers lower upfront capital expenditures and ensuring scalability. What’s more, NCR can tap into Google Cloud’s strength in data, analytics, and openness to deliver three key imperatives. Let’s take a look at each of these below.
Run the way grocers need to while leveraging Google Cloud as a single source of logic
Traditionally the POS system lived in the store. If disaster strikes, people still need access to food and essentials so the grocery store still needs to operate. It hardly gets more mission-critical than that. NCR Emerald is built on microservices, leveraging Kubernetes for front-of-house compute, and VMs (See graphic 1 below). This makes it easy to support lightweight clients accessible by store employees via any range of mobile devices, computer terminals, self-service kiosks, peripheral devices like receipt printers as well as legacy applications.
What’s unique is that because Emerald runs on Google Cloud, it supports all those in-store and digital touchpoints mentioned above, but also allows grocers to run lean. Emerald leverages Google Cloud as a single source of truth and operates a lot of what it does out of logic. Every sales transaction coming from every channel, including e-commerce, can be logged via NCR’s Hosted Service and centralized in BigQuery and Bigtable as a transaction data master. This enables the grocer to manage any transactional use case very consistently, whether it e supporting customers who want to purchase in one store and return in another, offering digital receipts or the ability to exchange online purchases in store. Emerald on Google Cloud can help retailers extend capabilities through the power of the cloud but not need to live exclusively in the cloud. In other words, the solution allows grocers the ability to run the way they need to.

Enable data-driven and real-time decision making for grocers
Store managers, regional managers, category managers, and others all require different cuts of the data to do their jobs effectively. However, data silos persist and how data is formatted and arranged can still remain pretty static. Therefore allowing users with different roles the ability to view and analyze that data quickly and in different ways continues to be a challenge.
As mentioned above, Emerald leverages Google Cloud data management solutions as the central repository for transactional, behavioral, and merchandising data. Every transaction from every store and every channel can be stored via NCR Hosted Service on BigQuery and Bigtable. NCR Analytics then harnesses the advanced analytical and data visualization capabilities of Looker to help grocers get a consolidated view of their business across all channels and then allow employees to slice and dice the data they way they need to. NCR Analytics also leverages the power of Google Cloud AI and machine learning to add another level of intelligence to the retailer’s data. For example, store managers can visualize how well they’re using their real estate and see how productive lanes 1-3 are compared with 7-10 or compare self-service versus manned lanes. By mapping to the retailer’s own catalog, they can also break down category-level performance and trends.

NCR Analytics takes advantage of Google Cloud’s data pipeline to reduce processing time, with scaling and resource management provided out of the box. By letting the cloud store and process the data, NCR is providing the ability for retailers to analyze their data in near real-time across all platforms – a real game changer in the grocery business.
Open APIs let grocers continually enrich the retail experience
Finally, Emerald is built on an API-first architecture managed through Apigee. It uses the power of Apigee as an open API platform to expose how Emerald can work with other NCR applications like loyalty and promotions, and third party applications like mobile ordering and order delivery to enrich the grocery experience for employees and customers. Every API that Emerald uses is available on Apigee, allowing them to share code samples and giving developers the ability to run scripts. This approach can allow retailers the ability to innovate in a fraction of the time and cost, speeding up 3rd party integrations up front and as businesses grow.
Take, for example, Northgate Market, a chain of 40 stores in California, that were able to transform its digital operations and enable experiences that set it apart from competitors – quickly and simply with Emerald. It took less than 6 months to go from contract to live deployment in the first store. Since then, Northgate Market has been able to extend their intelligence by leveraging the power of Looker and NCR Analytics.
Learn more about how NCR has been able to leverage an open, cloud-enabled architecture to help customers innovate across the retail, hospitality, and banking industries on the webinar “Role of APIs in Digital Transformation”. You can also learn more about how Northgate uses e-commerce to transform customer experience and gain consumer insights.
Meet the 8 Sponsors of 2021 State of DevOps Reports

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Google Cloud and the DORA research team are excited to announce our eight sponsors for the 2021 State of DevOps report. We recently launched the 2021 State of DevOps survey, a 25-min survey for the DevOps community to share how they are using DevOps to improve software delivery performance. So if you haven’t taken the survey yet, this is your chance!
For those unfamiliar with the State Of DevOps report, it is the largest and longest running research of its kind. It provides an independent view into how teams and companies can drive powerful business outcomes, no matter what stage of the DevOps journey
With the State of DevOps reports we aim to capture how teams and companies are driving excellence in technology delivery through the implementation of DevOps practices, no matter what stage of the DevOps journey your team is in. If you’re wondering how your team measures up in your industry take our DevOps Quick Check and discover which capabilities you should focus on to improve your performance.
To capture a diverse array of information on how those in the DevOps community are performing, our eight sponsors of the 2021 State of DevOps survey are focussed on helping organizations of all sizes and industries to develop and deliver software faster across the whole DevOps lifecycle. Captured below, you’ll find more information on our sponsors for this year and why they chose to sponsor the State Of the DevOps 2021 Report.

Armory enables enterprise companies to ship better software, faster through trusted, reliable, safe, and secure deployments — at its core, Armory is powered by Spinnaker OSS.
“Armory exists to unlock innovation through software. To achieve this, we help enterprises reliably deploy software at scale, naturally aligning with DevOps practices to improve software delivery performance. Given this, we applaud efforts like the State of DevOps Report that provides an independent view into the practices and capabilities that organizations can employ to drive better performance.”
Carl Timm, Senior Director of Product Marketing at Armory

The world’s best software teams deliver quality code, confidently, with CircleCI. The world’s best software teams use CircleCI to go from next-up to feature shipped, at the speed ambitious businesses require.
“Though the DevOps space is only over a decade old, it moves incredibly quickly. Google’s State of DevOps report is both a reflection and projection of the industry, capturing how DevOps culture drives business results and where DevOps practitioners can look to improve. At CircleCI, we rely heavily on this survey data to glean valuable insights into our market and our customers overall. We also build upon these insights to guide our own research into how engineering teams move code through pipelines in our annual State of Software Delivery report. Taken together, this research highlights teams’ reported and actual behavior and paints a vibrant picture of how technology-driven organizations drive for success.”
Emma Webb, VP, Corporate Communications, CircleCI
Continuous Delivery Foundation

CD Foundation is an open-source community improving the world’s ability to deliver software with security and speed.
“Good decision-making is based on good data. Open source is a critical piece of the technology roadmap for DevOps, and the 2021 State of DevOps Report will provide actionable information for high performing teams in organizations of all types and sizes. The report will show where open source and DevOps intersect, and in a space that is changing so quickly, new relevant data is critical,” said Tracy Miranda, Continuous Delivery Foundation Executive Director. “CD Foundation members are deeply involved with producing this annual report, with over 10 years of historic research. Thank you to Google and our other members who have worked so hard on it. This report is a tangible result of working together.”
Tracy Miranda, Continuous Delivery Foundation Executive Director

Deloitte provides audit and assurance, tax, consulting, and risk and financial advisory services to a broad cross-section of the largest corporations and governmental agencies. At Deloitte, they are continuously evolving how they work and how they look at marketplace challenges so they can continually deliver measurable, sustainable results for their clients and communities.
“Software delivery is evolving rapidly and we know our customers need unique and compelling insights to make the right decisions. State of DevOps is a widely used report and considered as an Industry standard to understand the drivers for excellence in Software Development and Delivery. Deloitte is excited to help the team at DORA and Google Cloud in publishing this report through our sponsoring since we believe the insights from this report will help make software delivery better.”
Manoj Mishra, Consulting Managing Director, Deloitte Consulting LLP

GitLab is the open DevOps platform built from the ground up as a single application for all stages of the DevOps lifecycle enabling Product, Development, QA, Security, and Operations teams to work concurrently on the same project.
“We’re happy to sponsor the DORA Report and the vital work behind it. The more we understand the DevOps journey, the better we and our GitLab community can contribute to its future. We’re particularly interested to see this year’s results and the impact COVID-19 and remote work have had on DevOps. We appreciate the chance to be part of this exciting, informative process.”
Brendon O’Leary, Senior Developer Evangelist

Liquibase helps millions of developers easily manage database schema changes by enabling teams to track, version, and deploy database changes by delivering on the promise of CI/CD for the database.
“With their rigorous methodology, the DORA research team delivers actionable information with the simple goal of helping organizations of any size accelerate the development and delivery of software. Liquibase is honored to sponsor the 2021 State of DevOps Report and its role in helping so many organizations build value for their customers and shareholders”
Matt Geise, VP of Marketing at Liquibase

PagerDuty is a digital operations management platform that empowers the right action, when seconds matter.
“As a leader in digital operations management, PagerDuty is proud to sponsor this year’s report as it aligns with our dedication to helping DevOps professionals make better decisions. This report will inform tech and business leaders about the trends/challenges developers are facing and the opportunities there are to accelerate their own DevOps transformation.”
Carolyn Guss, VP of Corporate Marketing

Sysdig is driving the secure DevOps movement, empowering organizations to confidently secure containers, Kubernetes and cloud.
“There is a learning curve with all new technology, cloud is no exception. Learning from mistakes and sharing best practices is how we will ultimately ship secure applications, faster. For seven years, DORA and Google have partnered to understand the State of DevOps to help vendors and cloud practitioners to learn from each other and implement standards for best practices,”
Loris Degioanni, CTO and founder of Sysdig
Google Cloud, the DORA team, and our sponsors are very excited about this year’s report. We look forward to hearing from you, your colleagues, and networks about how DevOps is integrated into your workflow and ways we can help to further improve your performance. Please share your experience with software delivery by completing our survey that will be used to foster the next generation of DevOps best practices. To provide ample time for the DevOps community to contribute to this industry wide report we have extended the deadline for the survey until July 2nd.
Thank you to everyone who has participated so far, and the Google Cloud DORA team looks forward to hearing from even more of you soon!
What’s New in Retail: Bits from Google Cloud’s Retail & Consumer Goods Summit

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Today we’re hosting our Retail & Consumer Goods Summit, a digital event dedicated to helping leading retailers and brands digitally transform their business. For me, this is a personally exciting moment, as I see tremendous opportunities for those companies that choose to focus on their customers and leverage technology to elevate experiences.
Our event includes breakout sessions to help retailers and brands become customer centric, embrace the digital moment and transform their operations. Some of my favorite sessions include:
- Why Search Abandonment is the metric that matters, highlighting Retail Search, and featuring a conversation with Macy’s
- Driving Consumer Closeness in a Privacy-Centric World, discussing how retailers and brands can create a successful first party data strategy, featuring a conversation with P&G
- The Modern Store: 7 Innovation Hotspots, sharing how retailers and brands can approach store transformation to unlock the most value from technology, featuring a conversation with The Home Depot.
I’ll be speaking in our Retail Spotlight session, discussing the current retail landscape and our industry approach, followed by conversations with Albert Bertilsson, Head of Engineering – Edge at IKEA Retail (Indga Group) and Neelima Sharma, Senior Vice President, Technology Ecommerce, Marketing and Merchandising at Lowe’s.
Let me share a bit more about the topics we’ll discuss in that session.
In retail specifically, digital-first shopping journeys are blurring the lines between the physical and digital brand experience. Shoppers want to know what’s available before they visit your stores, and they expect fulfillment options like curbside pickup. We see this when tracking trends for interest in curbside pickup or in-stock items.

This has left many retailers asking how they can get smarter with their data, tackle the $300 billion dollar problem of “search abandonment,” move faster to create new customer experiences, and do a better job of connecting their employees and customers – with confidence.
Our team has been spending time thinking about how we can rise and succeed in this new era together. We continue to focus on areas where we can bring the best of our capabilities to our retail customers around the world. And we’re focused on ways we can bring the best of what Google has to offer through cloud integrations.
Our goal is to help retailers become customer-centric and data-driven, capture digital and omni-channel revenue growth, create the modern store and drive operational improvement.

Let’s dig into each of these strategic pillars in a bit more detail.
Become customer centric and data driven
Customers today expect experiences that are timely, targeted, and tailored for them and their needs, and reject experiences that can’t deliver these features. Data modeling, legacy technology, and siloed systems often prevent retailers from providing that level of personalized experience.
At Google Cloud, we work with global retailers and our ecosystem partners to activate and bring value from first-party data, particularly in the field of customer data platforms (CDPs). This includes integrations from Google Cloud, such as our business intelligence platform Looker and other popular platforms to power one source of customer data through the organization. We also help retailers modernize their data warehouse with Looker for gathering business intelligence across their organization. This is important not just for consumer data, but inventory, supply chain, and store operations as well.
Capture Digital and Omnichannel Growth
We power some of the largest e-commerce sites in the world, helping them scale for Black Friday, Cyber Monday, and other holiday events. While scale is critically important, it’s also important to consider the quality of the online experience. How do your customers find products? How can you help deliver seamless online and omnichannel experiences?
To help, we’re building product discovery solutions that bring together the best of our technologies that help retailers drive engagement with their consumers. Retail Search, for example, gives retailers the ability to provide Google-quality search on their own digital properties – search that is customizable for their unique business needs and built upon Google’s advanced understanding of user intent & context.
The imperative is clear. Recent research found that retailers lose more than $300 billion to search abandonment — when purchase intent is not converted into a sale due to bad search results — every year in the US alone.
Today, we announced that Retail Search is available to a larger set of retailers. If you are interested in learning more about Retail Search you can contact your sales representative for additional details.
Create the modern store
With the rise of buying trends like curbside pickup and proximity-based search, our Google Maps Platform team is working on new products and features to help raise inventory awareness for your shoppers. We want to help you make it easier for them to understand what’s available to purchase in their channel of choice.
With Product Locator, each product page connects customers with information they need for local pickup and delivery options. This ensures customers are aware of pickup and delivery options throughout the buying journey—not just checkout.
Awareness of local inventory can boost a wide range of key metrics for your business. Shopify recently shared that shoppers who opt for local pickup over delivery had a +13% higher conversion rate and that 45% of local pickup customers make an additional purchase upon arrival.
This is just one quick example of how our Google Maps Platform team can improve experiences for your shoppers.
Operational improvement
It can be challenging to operate in a world and at a time when consumer behavior and supply chains are so disrupted and volatile, and where entire retail teams had to go remote during the pandemic and beyond.
We’re working with retailers to leverage artificial intelligence (AI) to improve consumer experience through chat bots or conversational commerce that solves problems for customers from anywhere. You can learn more about these offerings in our Conversational Commerce with Google breakout session, featuring Albertsons.
As the need for digital transformation continues to accelerate, Google Cloud is helping retailers stay ahead of the curve with solutions for digital and omnichannel growth, data-driven and customer-focused experiences, and operational improvement. For every era of cloud technologies, from the past into the future, Google Cloud is committed to providing solutions to retailers.
Read more about our solutions for retail, and check out additional sessions, including the CPG Industry Spotlight Session How To Grow Brands in Times of Rapid Change – Featuring L’Oréal at our Retail & Consumer Goods Summit.
Highmark & Google’s Secure-by-design Technique to Bring the Living Health Solution to Life

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In an industry as highly regulated as healthcare, building a single secure and compliant application that tracks patient care and appointments at a clinic requires a great deal of planning from development and security teams. So, imagine what it would be like to build a solution that includes almost everything related to a patient’s healthcare, including insurance and billing. That’s what Highmark Health (Highmark)—a U.S. health and wellness organization that provides millions of customers with health insurance plans, a physician and hospital network, and a diverse portfolio of businesses–decided to do.
Highmark is developing a solution called Living Health to re-imagine healthcare delivery, and it is using Google Cloud and the Google Cloud Professional Services Organization (PSO) to build and maintain the innovation platform supporting this forward thinking experience. Considering all the personal information that different parties like insurers, specialists, billers and coders, clinics, and hospitals share, Highmark must build security and compliance into every part of the solution.
In this blog, we look at how Highmark Health and Google are using a technique called “secure-by-design” to address the security, privacy, and compliance aspects of bringing Living Health to life.
Secure-by-design: Preventive care for development
In healthcare, preventing an illness or condition is the ideal outcome. Preventive care often involves early intervention—a course of ideas and actions to ward off illness, permanent injury, and so on. Interestingly, when developing a groundbreaking delivery model like Living Health, it’s a good idea to take the same approach to security, privacy, and compliance.
That’s why Highmark’s security and technology teams worked with their Google Cloud PSO team to implement secure-by-design for every step of design, development, and operations. Security is built into the entire development process rather than waiting until after implementation to reactively secure the platform or remediate security gaps.
It’s analogous to choosing the right brakes for a car before it rolls off the assembly line instead of having an inspector shut down production because the car failed its safety tests. The key aspect of secure-by-design is an underlying application architecture created from foundational building blocks that sit on top of a secure cloud infrastructure. Secure-by-design works to ensure that these building blocks are secure and compliant before moving on to development.
The entire approach requires security, development, and cloud teams to work together with other stakeholders. Most importantly, it requires a cloud partner, cloud services, and a cloud infrastructure that can support it.
Finding the right cloud and services for secure-by-design
Highmark chose Google Cloud because of its leadership in analytics, infrastructure services, and platform as a service. In addition, Google Cloud has made strategic investments in healthcare interoperability and innovation, which was another key reason Highmark decided to work with Google. As a result, Highmark felt that Google Cloud and the Google Cloud PSO were best suited for delivering on the vision of Living Health—its security and its outcomes.
“Google takes security more seriously than the other providers we considered, which is very important to an organization like us. Cloud applications and infrastructure for healthcare must be secure and compliant,” explains Highmark Vice President and Chief Information Security Officer, Omar Khawaja.
Forming a foundation for security and compliance
How does security-by-design with services work? It starts with the creation and securing of the foundational platform, allowing teams to harden and enforce specified security controls. It’s a collaborative process that starts with input from cross-functional teams—not just technology teams—using terms they understand, so that everyone has a stake in the design.
A strong data governance and protection program classifies and segments workloads based on risk and sensitivity. Teams build multiple layers of defense into the foundational layers to mitigate against key industry risks. Google managed services such as VPC Service Controls help prevent unauthorized access. Automated controls such as those in Data Loss Prevention help teams quickly classify data and identify and respond to potential sources of data risk. Automation capabilities help ensure that security policies are enforced.
After the foundational work is done, it’s time to assess and apply security controls to the different building blocks, which are Google Cloud services such as Google Kubernetes Engine, Google Compute Engine, and Google Cloud Storage. The goal is to make sure that these and similar building blocks, or any combination of them, do not introduce additional risks and to ensure any identified risks are remediated or mitigated.
Enabling use cases, step by step
After the foundational security is established, the security-by-design program enables the Google Cloud services that developers then use to build use cases that form Living Health. The service enablement approach allows Highmark to address complexity by providing the controls most relevant for each individual service.
For each service, the teams begin by determining the risks and the controls that can reduce them. The next step is enforcing preventive and detective controls across various tools. After validation, technical teams can be granted an authorization to operate, also called an ATO. An ATO authorizes the service for development in a use case.
For use cases with greater data sensitivity, the Highmark teams validate the recommended security controls with an external trust assessor, who uses the HITRUST Common Security Framework, which maps to certifications and compliance such as HIPAA, NIST, GDPR, and more. A certification process follows that can take anywhere from a few weeks to a few months. In addition to certification, there is ongoing monitoring of the environment for events, behavior, control effectiveness, and control lapses or any deviation from the controls.
The approach simplifies compliance for developers by abstracting compliance requirements away. The process provides developers a set of security requirements written in the language of the cloud, rather than in the language of compliance, providing more prescriptive guidance as they build solutions. Through the secure-by-design program, the Highmark technology and security teams, Google, the business, and the third-party trust assessor all contribute to a secure foundation for any architectural design with enabled Google Cloud services as building blocks.
Beating the learning curve
Thanks to the Living Health project, the Highmark technology and security teams are trying new methods. They are exploring new tools for building secure applications in the cloud. They are paying close attention to processes and the use case steps and, when necessary, aligning different teams to execute. Because everyone is working together collaboratively toward a shared goal, teams are delivering more things on time and with predictability, which has reduced volatility and surprises.
The secrets to success: Bringing everyone to the table early and with humility
Together, Highmark and Google Cloud PSO have created over 24 secure-by-design building blocks by bringing everyone to the table early and relying on thoughtful, honest communication. Input for the architecture design produced for Highmark came from privacy teams, legal teams, security teams, and the teams that are building the applications. And that degree of collaboration ultimately leads to a much better product because everyone has a shared sense of responsibility and ownership of what was built.
Delivering a highly complex solution like Living Health takes significant, more purposeful communication and execution. It is also important to be honest and humble. The security, technology, and Google teams have learned to admit when something isn’t working and to ask for help or ideas for a solution. The teams are also able to accept that they don’t have all the answers, and that they need to figure out solutions by experimenting. Khawaja puts it simply, “That level of humility has been really important and enabled us to have the successes that we’ve had. And hopefully that’ll be something that we continue to retain in our DNA.”
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