Accuracy and Real-time Updates with Google Maps' On-Demand Rides and Delivery Solution Impacts CX - Build What's Next
Case Study

Accuracy and Real-time Updates with Google Maps’ On-Demand Rides and Delivery Solution Impacts CX

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Google Maps Platform's improvements such as real-time routes, location, time and distance powered by ML impacts user and driver experiences. Learn how Dunzo leveraged on-demand rides and delivery solution to reduce support calls by 90%!

Last year we launched our on-demand rides and delivery solution to help businesses improve operations as well as transform the driver and customer journey from booking to arrival or delivery. When it comes to on-demand rides and deliveries, every minute matters. When users book a ride or order food, they want a seamless experience and real-time accurate updates. Today, we’re taking a closer look into data quality improvements for location, time and distance accuracy, and motorbike routes. 

Machine learning helps drive location accuracy

Location accuracy stands at the base of our customers’ operation. The location signals that are coming from mobile devices can sometimes be off for various reasons and  a driver’s location can get stuck, or jump around. 

Recently we developed mechanisms in our fleet management product that can take in multiple location signals and determine the most reliable location to use for a given vehicle. With that, we noticed drastic improvements: 

  • Eliminated long periods of location ‘stuckness’ almost completely; a vehicle is considered ‘stuck’ when we think it’s moving but the measured location is not
  • Reduced the jumpiness of the location signal by 52%-86%: ‘jumpiness’ is when a vehicle shows a sudden and usually drastic change in location. A jump is determined to exist when the speed the vehicle had to go at in order to cover the distance it did is unrealistic 
  • Reduced the average jump distance by 44%-86% : ‘jump distance’ is the distance between two consecutive location pings when we determined a ‘location jump’ has occurred. 

Dunzo, a local e-commerce platform in India, explains how integrating the order tracking capability within Google Maps Platform’s On Demand Rides and Delivery solution has helped reduce support calls by 90%. The out-of-the-box solution helped Dunzo’s motorbike delivery partners with updating location sync to reduce stuckness and jumpiness as well as deliver premium user experiences.

Dunzo screenshot
Dunzo’s more accurate map view improves its customer experience.

When the vehicle location is more reliable, the dispatch decision is of higher quality, meaning there is a higher chance you will be able to make the optimal decision. This can lead to less wait time for consumers, increased driver happiness and fewer cancellations. 

Improvements in ETA accuracy in motorbike routes

In many geographic areas, road space is limited and car ownership is prohibitively expensive so motorbike is a prominent transportation mode. Motorbike mapping requires unique routing, ETA models, and navigation capabilities. Improvements in motorbike routing and ETA estimation have enabled customers like Gojek to offer better overall services, even in geographies with poor wifi or missing roads.

Two Wheel vs. 4 Wheel Routes
The difference between a motorbike route (left) and automobile route (right) in Jakarta. The recommended motorbike route is shorter than automobile route because it leverages narrow roads.

Recently, we further improved ETA outcomes by developing new machine learning models trained specifically for motorbikes. These models help our systems account for differences in congestion and traffic flow that arise in different regions and scenarios.

Globally, we measured an ~8% improvement in ETA accuracy for riders in the general public, and a ~6% improvement in on-demand rides and deliveries ETA accuracy.  In this on-demand economy, where consumers are accustomed to real-time trip and order progress, these improvements will significantly improve their experience.

We will continue to innovate on both our car and motorbike on-demand rides and deliveries capabilities based on customer demand and requirements.  We are committed to the success of our customers by building a seamless experience for all parties—consumers, drivers, and fleet operators—in the rides and deliveries journey.
For more information on Google Maps Platform, visit our website.

Blog

How EDI empowers its workforce in the field, in the office, and at home

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EDI's, an environmental consulting company, success is directly linked to its remote workforce’s ability to collaborate efficiently. But its fieldwork was still being tracked manually, resulting in error-prone data retention to inefficient collaboration. Here's how AppSheet, a no-code app development platform, fixed that and provided a stronger competitive edge.

For consulting companies such as EDI Environmental Dynamics Inc. (EDI), interactions among employees and customers are the direct drivers of value, and helping them collaborate has a tangible impact on the bottom line. However, connecting people from the field to work-from-home spaces to the office is no easy task.

EDI, an environmental consulting company that helps organizations assess environmental impacts and meet government regulations, has eight offices across Western and Northern Canada. Frontline workers account for 80% of its total employees, ranging from biologists and scientists to safety inspectors and project managers. EDI’s success is directly linked to its remote workforce’s ability to work effectively in the field and to collaborate with coworkers and clients across Western Canada. With the help of Google Workspace and AppSheet, EDI is enabling its mobile workforce to function more efficiently and collaboratively than ever before.

Bringing efficiency to its frontline workers

Just four years ago, much of EDI’s fieldwork was still being tracked with pen and paper, resulting in frequent challenges, from error-prone data retention to inefficient collaboration. Luckily, EDI was able to address this using AppSheet, Google Cloud’s no-code application development platform. 

With AppSheet, EDI has replaced the majority of its pen-and-paper processes with tailored apps. As EDI’s Director of IT, Dennis Thideman explains, “AppSheet allows us to be much more responsive to our field needs. Using it, we can spin up a basic industrial application, share it with our field workers, and have them adjust their workflows—all in just a few hours. Doing that from scratch might take weeks or months.”

For EDI, there are a couple of features that make AppSheet shine. First, AppSheet is platform-agnostic, meaning it works on most devices and most operating systems, so any employee can access their AppSheet apps. Secondly, because 90% of EDI’s projects involve working in remote areas, they can leverage AppSheet’s Offline Mode, allowing workers to collect data on their mobile devices in the field and have it automatically download when they reconnect to the internet. 

Eliminating the challenges associated with pen and paper has resulted in even more benefits than EDI leaders originally anticipated: namely, employees work faster across an unexpectedly wide range of use cases. For example, governmental regulations require EDI to complete a pre-trip safety evaluation before heading into the field. Before using AppSheet, this evaluation would take upwards of four hours to complete. By streamlining the process with an AppSheet app, EDI employees have reduced that time down to one hour. EDI averages over 850 evaluations every year, and they’ve realized over 2,550 hours in annual savings—savings that can be passed on to clients and allow staff to focus more time on other tasks. This is just one of more than 35 mission-critical applications that EDI has built with AppSheet.

Time savings is a huge benefit, but as Logan Thideman, an IT manager at EDI, explains “At the end of the day, we realized that the biggest benefits of AppSheet aren’t about time savings as much as they are about high-quality data.” Collecting and analyzing good data is critical to EDI’s operations, as most data collected in the field can never be replicated. For example, if a water quality sample for a certain day is lost (which can happen easily when using pen and paper), that information can never be retrieved again. AppSheet makes data collection easy. Employees are much less likely to lose a smart device than they are a paper form, and any data entered would be immediately uploaded to a Google Sheet or SQL database when they return from the field, meaning data is always backed up in the cloud. From there, information can quickly be analyzed by coworkers, passed on to the client, or shared with government agencies to ensure proper compliance.

Overall, EDI found that the more they could enable their field workers with AppSheet apps, the more those employees could focus on providing quality research and recommendations to their clients and gain a stronger competitive advantage in the market.

Enhancing collaboration everywhere

Enabling collaboration in remote environments can be difficult, but Google Workspace has made this easy for EDI. Google Workspace lets employees effortlessly share documents and work together in real time. Given its ease of use for mobile workers, Google Meet has become all-important and is used as EDI’s tool of choice for face-to-face collaboration. It became even more essential when COVID-19 arrived. As Dennis Thideman explains, “Google Meet allowed us to adapt to the COVID-19 environment quickly as we were already conversant with it. In just two days, we were able to transition our employees from office to home because of it.” By leveraging Google Meet and the rest of the Google Workspace platform, EDI employees are able to remain productive, regardless of where they’re working.

Google Workspace also makes it easy to collaborate with customers. Because many of EDI’s customers leverage Microsoft Office tools such as Word, Excel, and PowerPoint, EDI still needs to use them. Google Workspace makes it easy to continue using Microsoft products in its environment, allowing employees to store Microsoft Office files on Google Drive and open, edit and save them using Google Docs, Sheets, and Slides. 

AppSheet and Google Workspace’s deep integrations also make collaboration easy. Employees can update data in Google Sheets, save images and reports to Drive, and update Calendar events all from AppSheet apps. Together, the two platforms simplify many of the activities that consumed so much time in the past.

An empowered workforce

Empowering employees has been at the core of EDI’s success, and Google Workspace and AppSheet have given EDI a clear advantage. Collaboration has become easier and more agile using Google Workspace. Robust AppSheet apps have been built to streamline mission-critical processes. For unique project requirements, simple AppSheet apps are built in a matter of hours. As Dennis Thideman summarizes, Google Workspace and AppSheet “make managing a distributed, deskless workforce much simpler, giving EDI better growth opportunities and a competitive edge in the marketplace.”

Case Study

How MobileOne Expanded its Stores by 340% in Just Three Years

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In a competitive industry, MobileOne delivers better customer experiences by keeping employees informed through real-time collaboration and training in G Suite, as a result it expanded its stores by 340% in just three years. Here's how.

The mobile industry is extremely fast-paced. New smartphones arrive at rapid speed. Smartphone OS updates regularly add new features and capabilities. And by the end of 2018, 5G wireless, the game-changing successor to 4G, will begin to be available in some markets.

With more than 125 T-Mobile premium retail stores across the United States, MobileOne is at the forefront of the mobile industry’s constant, rapid-fire changes. The company is growing quickly, too, expanding its number of stores by 340% in just 3 years.

In this high-growth, non-stop environment, MobileOne’s mission is to keep frontline employees trained, informed, and updated at all times so that they, in turn, can serve as trusted experts to customers. Ultimately, the end game is to stay competitive by delivering the kind of positive experience that encourages customers to return, and to recommend MobileOne to friends.

But fulfilling this mission had become a major operational challenge for MobileOne. Information was typically created in the company’s productivity software suite and shared in emailed file attachments through the company’s on-premises email system. The method was slow and inefficient, and it could introduce errors if an outdated file was emailed.

In addition, there were no central, shared, easily accessible repositories of company knowledge. Thus, to find information shared a few months ago, team members might have to search their email archives for the appropriate file, and the search capabilities of MobileOne’s legacy email system were far from robust. Worse, a file that one employee suddenly needed may exist only on the hard drive of another employee who might be away on vacation.

“Without G Suite, I can’t imagine how we could keep up with everything.”

– Revel Stark, Director of Recruiting and Marketing, MobileOne LLC

MobileOne leaders recognized that a digital workforce transformation was needed to help the company stay focused on delivering excellent customer service. In response, the company began moving all employees to G Suite with the help of Suitebriar, a Google Cloud – G Suite Premier partner.

Sharing docs in seconds

G Suite applications help MobileOne team members collaborate, share information, and receive the latest training. G Suite also helps MobileOne move at an accelerated pace. For example, on a recent Sunday, Revel Stark, Director of Recruiting and Marketing at MobileOne, was on his way to the beach with his family when someone in the company needed a document from him right away.

“It took just seconds to launch the Google Drive smartphone app, do a quick search, and share the requested document,” says Revel. “Before G Suite, I’d have to start up my laptop, assuming I even had it with me, and search for the file. If the file wasn’t on my laptop’s drive, it might be Monday before I could have found and shared it. That just doesn’t work for us. Without G Suite, I can’t imagine how we could keep up with everything.”

Creating central repositories

“Now, with Drive and Sheets, everyone has access to the most recent, business-critical information at the same time. Having live spreadsheets helps us ensure that no important information gets lost, despite the rapid pace in which we work.”

– Revel Stark, Director of Recruiting and Marketing, MobileOne LLC

Drive, coupled with G Suite apps such as Docs and Sheets, streamlines document sharing at MobileOne by enabling the company to create central repositories of information that are easily accessible and, with Google search technology, easily searchable.

For example, the company used to track operations, growth metrics, and performance in its legacy productivity suite’s spreadsheet application. The spreadsheet files were shared via email. But given MobileOne’s rapid growth, the information in those spreadsheet files could become outdated quickly. And there was confusion at times about which file was the most recent version.

“Now, with Drive and Sheets, everyone has access to the most recent, business-critical information at the same time,” Revel says. “Having live spreadsheets helps us ensure that no important information gets lost, despite the rapid pace in which we work.”

MobileOne has set up a Team Drive for each of the company’s departments, too. “With Team Drives, department heads can make sure their department’s documents are well organized, up to date, and easy to find,” Revel says. “And they can give access only to the people who need it.”

Streamlining interview schedules

The thousands of apps in the G Suite Marketplace enable businesses to add even more functionality to the G Suite apps that their employees use every day. MobileOne uses a third-party scheduling app that integrates with Calendar to streamline the scheduling of job applicant interviews. “Job applicants can look at our calendar and pick an open slot to schedule their interview,” says Revel. “It speeds up the process by not having to go back and forth in email, trying to find a time that’s mutually agreeable.”

Simplifying admin duties

“Before G Suite, it was time-consuming to add a new user to our email system,” Revel says. “I’d have to ask our service provider, then wait for them to do it. But with the easy-to-use G Suite admin panel, we can add someone to Gmail ourselves in a minute or two.”

Receiving personalized service

To support the rollout, MobileOne worked with Suitebriar, a Google Cloud – G Suite Premier Partner. Suitebriar efficiently set up MobileOne on G Suite and now provides webinars and on-going support to help MobileOne users get more out of G Suite. “Suitebriar is incredibly responsive,” says Revel. “They know our business, they give us personalized service, and they get back to me quickly when I have questions, sometimes in as soon as 30 seconds.”

Driving new business with Forms

MobileOne uses Forms to help it organize public events and, in combination with Sheets, to measure the success of those events.

Last year MobileOne held 200 events across the company’s 125 stores and is planning to hold up to 400 events this year. The events are designed to connect MobileOne associates with local residents and bring people into its stores who might not otherwise visit.

“We developed a pre-event form that stores use to communicate with our corporate office about what’s needed to set up their event,” Revel explains. “And we have a post-event form that stores can fill out to capture what worked and what didn’t work at the event. The information in that form gets dropped into a Sheets spreadsheet, so we can track the success of events across all stores. It helps us focus on the events that drive the most traffic into stores, where we can connect with locals and show them how we can help them.”

Using Hangouts to train — and applaud

“When a team member in the field does something fantastic, we can gather a bunch of people in a conference room, get that team member into Hangouts, and give him or her a round of applause. It’s a great way to give someone a pat on the back.”

– Revel Stark, Director of Recruiting and Marketing, MobileOne LLC

At MobileOne, Hangouts is among the most used G Suite app. The company uses Hangouts to bring executives together in different locations for a weekly briefing. “Hangouts breaks down the barriers that geographical distances create, so that everyone gets quality time together,” Revel says.

Training is another key Hangouts use case. “Because keeping our people well informed is so important, we use Hangouts frequently to train team members,” says Revel. “We’re currently using Hangouts with a Hangouts Meet hardware in our corporate office for training, and we’re considering expanding that by adding 20 to 30 Hangouts Meet hardware in training rooms across all seven states where we operate.”

MobileOne uses Slides for training presentations, which are often scheduled using Calendar and presented in Hangouts. “Calendar makes it easy to set up training events and to see the availability of people you want to invite,” Revel says. When people find a time that works, they simply add a Hangouts link to the calendar event. Then during the Hangouts session, a presenter can launch a Slides presentation, and attendees can ask questions with Hangouts chat. All of this is easy to set up and the training happens in real-time, which gives it more of an impact.

The company is also leveraging Hangouts in a less conventional way. “When a team member in the field does something fantastic, we can gather a bunch of people in a conference room, get that team member into Hangouts, and give him or her a round of applause,” says Revel. “It’s a great way to give someone a pat on the back.

How-to

Reference Guide to Get You Started with Development on GKE

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Google created a reference guide to ease your journey developing on GKE that covers all steps including writing, running, operating, to managing code. Refer the e-Book that highlights important considerations, tools and best practices.

Getting started with Kubernetes is often harder than it needs to be. While working with a cluster “from scratch” can be a great learning exercise or a good solution for some highly specialized workloads, often the details of cluster management can be made easier by utilizing a managed service offering. Google Kubernetes Engine (GKE) allows for an easier end-to-end developer experience with convenient tooling and built-in integrations along with the convenience of offering Kubernetes clusters as a managed service.

GKE is the most mature container orchestration service available today, delivering a fully-managed service and hands-off experience with the GKE Autopilot mode of operation. GKE provides industry-first capabilities such as release channels, multi-cluster support, unique four-way auto scaling, node auto repair, and can support up to 15K nodes in a single cluster

Our modern, end-to-end platform is built on cloud-native principles you are already familiar with and prioritizes speed, security, and flexibility, in ways that are highly differentiated from other cloud platforms. 

We have put together a new reference guide for you as you begin your journey developing on GKE. It covers every step of your journey from writing, running, operating, to managing code. Even if it isn’t your first time using GKE, this e-book will be a valuable resource highlighting important considerations and best practices. By implementing the technical recommendations, following the steps, and utilizing the tools described, you can reach the following goals:

Kick-start your journey by downloading the e-book and join us live June 22 at 9am PDT for our half-day Cloud OnBoard event: Getting Started with Google Kubernetes Engine. 

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Say Hello to Google Workspace

Make way for Google Workspace to connect, create, and collaborate with your team and organization. Watch the video to explore how you can achieve more with Google Workspace and how it can transform the future of workplace!

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Google Products Helps HMH’s Healthcare Staff Work from Anywhere Efficiently and Securely!

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When many challenges knocked the door as an aftermath of the 2020 COVID-19 pandemic, the 17-hospital healthcare system decided to extend its partnership with Google to elevate patient data security and safe, equitable access. Read how!

Hackensack Meridian Health (HMH) executive Mark Eimer explains how an ambitiously-timed rollout of a comprehensive suite of Google products helped the entire organization—from doctors to IT staff—achieve better security, cultivate a more equitable work environment, and ultimately, improve patient outcomes.

How does a recently merged, 17-hospital healthcare system fast-track a platform migration and hardware rollout securely and in a way that improves work for everyone, regardless of location or role? These are the questions that kept me up at night in early 2020, when the pandemic demanded a “big bang”—something our legacy laptops and operating systems couldn’t handle.

We began our work with Google in 2020 with the adoption of Chrome as our default browser. As we migrated platforms, keeping patient data safe was of the utmost importance to us, along with providing every staff member with the tools they needed to work virtually. Our staff often experienced issues accessing our web-based applications using Internet Explorer or Edge Browser, a problem that went away when we switched to Chrome. Chrome’s versatile compatibility also made it easier for my team to migrate all of our web-based operations, and Chrome’s security and manageability were key components to making this switch a huge win for the organization.

The success of this migration led us to extend our Google partnership to patient care applications—where Google’s expertise in AI and ML helps scale the use of diagnostics tools and improve other aspects of the patient journey.

image4.jpg
Patient care is at the center of HMH’s mission

Achieving security at every step 

Like so many other healthcare organizations, we’ve been concerned about ransomware attacks. This is part of why we moved to Google Workspace and distributed over 3,000 Chrome OS devices in kiosk mode in March of 2020, when many of us went remote due to the pandemic. We were very concerned about team members accessing corporate applications through home devices that were running EOL operating systems (WIN7), as well as a general lack of antivirus and encryption measures.

We were protected by the fact that Google’s software and hardware both had built-in security features that we needed to stave off sophisticated attackers. For example, Chrome OS automatically updates to the latest security update and encrypts data living outside the cloud on the hardware. These features protected us from security-related disruptions, letting us securely move a huge library of file shares and emails across thousands of accounts to Google Chrome OS in just four months.

A year later, in March 2021, we migrated the enterprise over to Google Workspace and saw an immediate reduction in spam by 30% from the inherent built-in AI/ML. This meant staff were less likely to receive (and click through) phishing attempts. My team could connect, create, and collaborate easily and securely—even as more of us were working from home and needed to access sensitive data remotely. 

Leveling the playing field

As an organization, we were surprised by how many team members didn’t have personal computers at home. We quickly decided that if we needed team members to work from home, the health network would have to supply hardware. Chromebooks’ lower price tag compared to PCs—on top of their built-in security controls—allowed us to purchase, deploy, and support that initial distribution of 3,000 Chromebooks to team members in less than three weeks, providing devices to every eligible remote employee instead of just a select few. This was vital to reaching our equitable technology goal as part of our diversity and inclusion initiative: everybody has the same tools to do good work.

When all employees have what they need to do their jobs well, we get better patient outcomes. Before we began this cloud adoption journey, patient and staff experiences were different within the hospitals and outside of them. 

Now it’s the same wherever our staff is, and we’ve seen efficiency and accessibility benefits extend to the patient side. For example, we built a web-based contact center that supports 80 locations that use Workspace and Chrome OS devices. Since customer service, admin, and providers are all on the same system, it has become a one-stop shop for patients.

Furthermore, through the Grow with Google program, we were able to provide another benefit to employees that drove our equity goals. Google trained 50 non-IT staff members—from environmental services, food and nutrition, and other non-tech areas who were interested in making a career change to IT—on the Google products we were using. They may not have thought about switching to a career in IT before the Grow with Google program came to our organization, but through this partnership, they now have that opportunity.

A strategic, long-term partner

With any large-scale rollout, the work doesn’t end once laptops are in employee hands. Google has shown their commitment to long-term collaboration as they continuously optimize their products for the unique needs of healthcare providers and go the extra mile in tailoring tools to our staff’s workflows. 

For example, on the Chrome OS side, the Google team has helped our registration desks and document centers with device integration for hardware like credit card readers and e-signature pads. They’ve also helped us meet security and privacy requirements mandated by state and federal governments around HIPAA, Medicaid, and Medicare reimbursements. Over this next year, we’ll look at a feature roadmap with Google Cloud to deliver further enhancements, iterating on the product itself to meet our needs for the present and the future.

image5.jpg
Combining technology and expertise

Delivering the future of healthcare

The benefits we’ve seen around security and usability—and the ability to provide all staff with equal access to Google’s technology—are why we’re expanding our partnership with Google to both the administrative and clinical sides of HMH. In addition to further Google rollouts with corporate, next year we’re distributing Chromebooks to all 350 of our ambulatory clinics.

We’re also working with the Google professional services team to create a custom AI model that analyzes 3D mammogram images. This AI model will enable two providers to read mammograms—which adheres to international best practices but is currently rare in the US—without requiring additional time. Conducting double readings of mammograms will yield better health outcomes for our patients, such as a lower patient recall rate and an increased accuracy in detecting breast cancer.

We’re currently building the model using a variety of Google Cloud products, including Cloud Healthcare API. Once complete, this model is expected to be trained, deployed, and maintained in Google’s Vertex AI, allowing our providers to be more productive as they make clinical decisions with AI support. As the model is proven over time, we plan to make the predictive services accessible to other healthcare organizations.

With Google, we’re able to achieve a unified architecture for storing data as well as training and deploying AI models, which enable our staff to work more efficiently and securely from anywhere. While I may not be able to predict the future as accurately as AI can, I foresee our continued partnership with Google as a key part of HMH’s improved provider and patient outcomes.

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