Despite a growing number of diversity, equity, and inclusion (DEI) initiatives, Black and Latinx people remain highly underrepresented in tech. Although comprising 12.6% and 18% of the U.S. labor force respectively, Black professionals hold only 5% of tech positions, while Latinx professionals fill just 6% of tech roles.

Long-standing biases in hiring practices and non-inclusive work environments are the primary contributors to this lack of diversity. Even when underrepresented professionals are successfully recruited, invisible barriers to promotion and layoffs that disproportionally impact Black and Latinx employees make it extremely challenging for tech firms to retain top talent.

We founded Divercity to help employers build diverse workforces that are more inclusive and sustainable. With our comprehensive recruiting and retention platform, tech companies can accurately measure employee diversity and gender parity, seamlessly connect with underrepresented talent, and significantly reduce turnover.

As Divercity continues to grow, we’ll introduce new services and solutions that empower the tech world to build inclusive companies while improving compliance with state and federal equal opportunity laws. We also hope to expand the reach of Divercity to support DEI initiatives in non-tech industries and bolster recruiting underrepresented professionals in other countries as well.

Scaling Divercity with the help of the Google for Startups Black Founders Fund

Shortly after founding Divercity, we participated in the 2021 Techstars Workforce Development Accelerator. The incredible support and guidance we received during and after the program highlighted the importance of long-term collaboration with reliable technology partners who actively champion diversity and inclusion.

That’s why we became part of the Google for Startups Cloud Program. After completing the program, we used Google Cloud credits and Google for Startups Black Founders Fund funding to cost-effectively trial, deploy, and scale key Google Cloud solutions. In just months, we rolled out new inclusion tracking and recruiting tools on the highly secure-by-design infrastructure of Google Cloud to expedite the sourcing and hiring of underrepresented talent in the tech industry.

With the support and mentorship of the Google for Startups Cloud Program and the Black Founders Fund, Divercity is well on its way to becoming one of the industry’s most trusted sites for DEI measurement, recruitment, and retention.

Delivering predictive diversity analyses with a 99% accuracy rate

We rely on the expansive Google Cloud ecosystem to power all the services offered on the Divercity platform. Specifically, we leverage Colab to write and execute the sophisticated TensorFlow machine learning (ML) models that deliver our predictive diversity analyses with a 99% accuracy rate.

We also use BigQuery to democratize insights and run analytics at scale with 27% lower three-year TCO than cloud data warehouse alternatives. BigQuery seamlessly integrates with Looker and Data Studio to display company diversity and recruitment data on interactive dashboards—and automatically populate reports with detailed demographic information.

We also accelerate the development, launch, and management of new Divercity tools with Firebase, while taking advantage of key features such as A/B testing and messaging campaigns to boost user engagement.

In the future, we plan to explore how Google Cloud AI and machine learning products such as Vertex AI and AutoML can further refine our diversity score analyses and applicant recruiting pipeline. We’ll also continue leveraging the many resources provided by the Google Black Founders Fund, including opportunities for technical project partnerships, early access to new Google Cloud products and tools, and collaboration with dedicated Google experts.

The Google for Startups Cloud Program and Google Black Founders Fund have been invaluable to our success. Since completing the Black Founders Accelerator program, we’ve been named a top 10 HR tech product by HR Tech Outlook, significantly increased our subscriber base, and received positive feedback from investors. We can’t wait to see what we accomplish next as we empower tech companies to build more diverse, inclusive, and sustainable workforces.

If you want to learn more about how Google Cloud can help your startup, visit our page here to get more information about our program, and sign up for our communications to get a look at our community activities, digital events, special offers, and more.

With growing demand for Google Cloud, customers are increasingly expecting more reliable advisory and implementation skills from Google Cloud Systems Integrator (SI) Partners. Our model for professional services remains differentiated, with a heavy co-dependence on our SI Partner ecosystem to drive success for our customers. Therefore, enabling and nurturing strong delivery capabilities in our Partners is a responsibility we take seriously. The Google Cloud Global Services Delivery and Global Partner Ecosystem & Channels team jointly made significant investments earlier this year to underscore our commitment in this area. That’s why we’ve created the expanded Partner Delivery Excellence portfolio, a rich set of resources to help Google Cloud Partners deliver high-quality Google Cloud projects. Whether you’re a Partner just getting started with Google Cloud or have prior experience, we have the resources you need to succeed and we’ll meet you where you are in this journey.

Here are some of the key offerings in the Partner Delivery Excellence portfolio:

Stage: Building delivery skills | Pre-engagement

• Delivery Readiness Index (DRI): a framework that enables SI Partners to receive customized, individual level delivery enablement recommendations based on each consultant’s delivery readiness, assessed across training, certifications, delivery skills validation and prior delivery experience. 
• Delivery Navigator (coming soon): A delivery management platform consisting of delivery methods, work management tools, and dashboards that enables Google PSO and Partners to drive a high-quality, globally consistent project experience. You’ll hear more about this in an upcoming blog post.

Stage: Develop delivery expertise | Preparing for a delivery project

• Delivery Runbooks: Workload-level detailed delivery guides which include reference architectures, detailed migration steps, validation guidelines, common troubleshooting tips and more.
• Delivery Bootcamps: In-person or hybrid mode multi-day sessions conducted by experienced Google Cloud Consultants and customizable to the specifics of a Google Cloud project for a customer.
• Use case learning: Self-paced learning in the form of bite-sized lectures to build foundational delivery skills at the workload level, with quiz based assessment to validate knowledge gained.
• Delivery labs: Hands-on labs, hosted on our Qwiklabs platform, that complement use-case learning to build and test core delivery skills through a series of practical delivery scenario challenges.

Stage: Leverage Google delivery SMEs | During active project delivery

• Onboarding accelerator: Enables Partners with advisory services to onboard customers on Google Cloud foundations and migrate the first workload quickly and efficiently, by imparting knowledge and best practices from the Technical Onboarding Center. Supported workloads span Infrastructure & Application modernization, Analytics & AI and Databases.
• Delivery Helpdesk: In-the-moment implementation support for Partners during a live Google Cloud project through a standard case management process. Google Global Services Delivery teams well versed in the technology area will advise and help Partners resolve the issue at hand.
• Delivery Assurance Services: Project-level safeguarding services that are delivered in the context of an active Partner-led customer project. 

Stage: Leverage Google delivery expertise independent of projects | Build, scale and optimize Google Cloud practices

• Tooling advisory: Assessment of Partner tools with detailed recommendations to enhance tools architecture for better scale, security, ease of use and, where applicable, pointers to Google Cloud open-source tools and best practices.
• Resident Experts: We are selectively introducing this offering of specialists from Google Cloud Consulting teams embedded with Partners for a fixed period of time and with defined scope and deliverables. Partners can leverage these experts to build core delivery capabilities in new areas like generative AI,  sharpen existing Google Cloud capabilities in adjacent solution areas like Data & Analytics or have access to expertise to define a comprehensive automation strategy for Google Cloud migration practices.

We are confident that the Partner Delivery Excellence portfolio brings forth much of what’s needed for our Partners to not only deliver high-quality services but also profitably grow their Google Cloud services business quickly and efficiently.

To learn more about the portfolio or to share your feedback or suggestions, please contact your Google Cloud Partner representative. 

If you are attending Partner Summit during Google NEXT in August, we look forward to seeing you in the breakout series where we have a dedicated session on this topic.

Thank you for reading. And thank you for your partnership!

Every day, individual people and creative teams combine Google Workspace with Adobe Creative Cloud to bring their best ideas to life and delight their customers or friends, across photography, design, video, 3D design, and more. In fact, Adobe’s add-on for Google Workspace has had over a million installs and counting. By partnering with Adobe, we’re helping people boost creative collaboration wherever and however they work together. And they can benefit from a potential tenfold increase in productivity that results from things like shared libraries and styles across all the apps they use. 

We started integrating Adobe apps with Google Workspace last year by introducing Adobe XD integration into Flutter, enabling developers to simplify the design-to-development workflow, and letting creative teams design apps in XD and convert those designs into Flutter code with the click of a button. 

Next, we brought together Adobe Creative Cloud and Gmail to make it easier to share links to your creative assets with external teams and stakeholders through email. With this integration, you can search for your Creative Cloud assets and attach public links to synced files, libraries, and creations made on mobile devices without leaving Gmail. You can also save any attachments received in Gmail directly to Creative Cloud in a few clicks.

This year we are furthering our collaboration with Adobe with some exciting new capabilities. We’re integrating Adobe Creative Cloud with Docs and Slides, and launching Adobe Creative Cloud for Chrome.

The integration of Adobe Creative Cloud with Docs and Slides will give creative and business stakeholders a single source of truth and a powerful new way to manage brand assets. With easy access to Creative Cloud Libraries inside both Adobe Creative Cloud (with apps like Photoshop, Illustrator, InDesign, XD, and more) and inside Google Workspace (with apps like Gmail, Docs, and Slides), marketing and product design teams can seamlessly share work, get feedback, and stay connected along the way. Learn more about this integration.

Adobe Creative Cloud for Chrome is a new extension that lets designers draw inspiration from the web’s most beautiful designs and artwork. Whether you’re looking for color combinations, patterns, vector shapes, or gradients extracted from images, the new Chrome extension helps you capture them from the source and apply them to your own design work. Adobe Capture features are available on mobile, on desktop for Photoshop and Creative Cloud Libraries, and now on the web, so wherever and whenever inspiration strikes, you’ll be ready to capture the moment. This feature became available in May. Learn more

These new integrations between Adobe Creative Cloud and Google Workspace and Google Chrome let creatives focus on what they do best: ideate, create, and innovate. Creative teams of 1 or 100 have fast, seamless access to the digital assets and editor tools that bring their work to life. And they’re ready to capture inspiration from the web whenever and wherever it strikes using Google Chrome. We’re committed to boosting creative collaboration in Google Workspace with Adobe as a trusted partner. Start using  Google Workspace and Creative Cloud today.

Editor’s note: Gordon Lucas, Global Head of Digital Engineering at Costa Coffee, explains how Google Maps Platform helps direct customers to each of its 4,000 plus Costa Coffee shops across the world, as well as streamline payments, and optimize deliveries.

When brothers Sergio and Bruno Costa opened the first Costa Coffee in central London in 1971, they relied on word of mouth to grow trade. Personal recommendations encouraged people who lived and worked locally to visit the coffee shop and sample what became (and still remains) our signature blend coffee, Mocha Italia.

Fast forward 50 years and we have more than 4,000 coffee shops spread over 31 countries. To make it as easy as possible for our global customers to pick up a Mocha Italia, a Costa Americano, or any other Costa Coffee product wherever we operate, we decided to create a visual app. We wanted the app to help customers across the world find their most convenient eat-in, takeaway, drive-thru, partner store, or delivery platform, and highlight which services are available and at what times.

Enhancing the customer experience with intelligent maps

We were already using Google Maps Platform products on our website to provide our customers with a basic store locator service. So when we launched our mobile app in 2017, we added more interactive geospatial features to make our customers’ journeys quicker and easier.

We chose to enhance our existing Google Maps Platform solution because our developers enjoyed using it. Google Maps Platform offered all the capabilities we needed to boost our solutions, and we were excited to see how we’d be able to leverage geospatial data to improve the experience of our customers.

Our Google Cloud Premier Partner, Snowdrop Solutions, supported us in deploying all our requirements so the app’s new features could be rolled out globally. We wanted to direct pedestrians and vehicles to standalone Costa Coffee shops and kiosks in supermarkets and gas stations. We also wanted a dynamic map feature to highlight which locations offered click-and-collect, drive-thru, and delivery services. We then wanted to link these services to our online payments systems, seamlessly integrating our transaction process to make it as easy as possible for our customers.

To that end, we used the Maps Static API to embed maps within our app, and the Geocoding API to convert addresses into coordinates to create markers on our maps. We also use the Places API to allow customers to search for a Costa Coffee facility based on their location.

A new route for customer satisfaction

We had one issue when it came to locating Costa Coffee shops, however. We noticed that some customers were selecting the wrong store to collect orders. Fortunately, Google Maps Platform provided a quick fix that solved this issue. We updated the service to provide customers with a map of their collection point upon receipt of their order, remindIng them which store to collect from. A tweak like adding a map to a receipt improves customer satisfaction. The drop in calls to our customer service is testimony to this.

Geospatial intelligence became invaluable in the pandemic

We had to adjust our service when the pandemic hit and Google Maps Platform was again instrumental in helping us. Because we had to comply with unique lockdown measures and travel restrictions across different locations, it could be challenging for our customers to stay up-to-date on the changing opening times and service guidelines of our shops. So we used Google Maps Platform Places API to show our customers which nearby stores, click-and-collect outlets, or drive-thrus were open, and when, during lockdowns.

Integrating this with our mobile ordering system also enabled us to promote COVID-safe contactless payments. Customers can locate a Costa Coffee shop, select, order, purchase, and collect their order or have it delivered to their cars without the need for any human contact. This reduces service wait times and minimizes the risk of transmission between customers and baristas. It also makes our employees feel more safe at work.

Geospatial data optimizes our entire operation

When the lockdown ended, our in-app order data showed a spike in demand, illustrating how much our customers miss their Costa Coffee experience. This data not only helps us to identify demand, it lets us track user preferences, informs where to direct supplies to meet a raised demand, and creates more accurate forecasts. This data can also help us manage costs.

Geospatial intelligence is also used to improve the experience of customers, from when they first look to order a cappuccino to when they arrive at the shop to enjoy it. We are using geomarketing to surface local offers. Say a Costa Coffee shop is trialing a new beverage, a pop-up can suggest users of our app try it next time they’re nearby.

Google Maps Platform has become integral to our digital operations. New features and capabilities of Google Maps Platform products have allowed us to continue innovating. The Costa Coffee footprint now spreads physically and digitally around the globe, and with the help of Google Maps Platform we can still offer the same tailored personal service that spurred the initial success of the Costa Brothers 50 years ago.

For more information on Google Maps Platform, visit our website.