Editor’s note: Today’s post comes from Naohiko Takemura, Head of Engineering, and Kosukex Oya, Engineer, both from Japanese customer experience platform PLAID. The company runs its platform in a multicloud environment through Anthos clusters on AWS and shares more on its experiences and best practices. 

At PLAID, our mission is to maximize the value of people through data, and we are developing a range of products that focus on improving customer experience. Our core product is a customer experience platform, KARTE, that can analyze the behavior and emotions of website visitors and application users, enabling businesses to deliver relevant communications in real time. We make KARTE available as a service to functions such as human resources and industries such as real estate and finance, and run the platform in a multicloud environment to achieve high-speed response and meet availability requirements. This is where Anthos comes in.

We introduced KARTE in 2015 and updated the system configuration in line with the addition of new functions and the need to increase scale. Our multicloud configuration is optimized through Anthos clusters on AWS, which give us access to the capabilities of Google Kubernetes Engine (GKE). 

KARTE runs in two groups of server instances in each cloud; one group runs the management screens used by clients, and the other provides content for visitors to our website. In Google Cloud, the management system runs in GKE and content is delivered through Compute Engine.

We initially developed and operated the core of our services on another provider and from 2016 began to transition to Google Cloud due to its strong data processing capabilities. The products that handled big data, such as Cloud Bigtable and BigQuery, were attractive because they could handle data in real time and were compatible with KARTE. Now most functions, including peripheral aspects, run in Google Cloud, because we thought if we built a system centered on these products, it would become efficient to build other parts on Google Cloud.

While we considered migrating everything to Google Cloud, we decided to leverage its strengths alongside those of our existing provider, AWS. We felt a multicloud approach could create more opportunities and deliver higher growth than a mono-cloud environment.  

We completed our move to a multicloud environment in 2017 and found that by building systems with almost the same content on two cloud services to leverage the strengths of each, we could reduce costs and improve performance and availability.

However, as KARTE grew, and the content of the service increased in complexity, we began to experience new problems. The increased load on the system due to an influx of in-house engineers from 2018 onwards impacted the scalability and development speeds of our  conventional monolithic architecture running in virtual machines. We opted for an approach based on microservices and containerization, excluding the components that enabled real-time analysis as these had been modernized since initially being deployed in 2016, and the management screens, as the infrastructure running these did not require crisp tuning. Our key priority was to improve the ability of our engineers to deliver quickly.

From 2019, we turned to promoting microservices that make full use of container technology. When deciding to move from a target built on virtual machines to containerization, we evaluated the ease of use of GKE and decided to build in Google Cloud. At the same time, the number of systems with strict service level obligations was increasing, so to ensure higher availability, we considered running these in a multi cloud environment. The announcement of Anthos clusters on AWS at Google Cloud Next ‘19 in San Francisco provided an answer.

We had been wondering how to achieve the equivalent smooth operation of GKE in our AWS environment, and welcomed the Anthos clusters on AWS announcement. We consulted with a Google Cloud customer engineer through an early access program and quickly gained an opportunity to work with this version of Anthos. This allowed us to provide feedback and requests for improvement, and this paved the way for us to implement the product to take advantage of its functionality and future enhancements. With Google Cloud, we have been able to continue to interact closely with the development team to understand and provide input into the product roadmap.

We are now realizing the benefits of multicloud, including faster development speeds and higher availability. For businesses in general, we recommend they take a thoughtful approach to multicloud—while for us, multicloud is a useful mechanism that enables us to provide large-scale data analysis in real time, other businesses should consider whether multicloud is right for them and if so, the role of a technology like Anthos. They should also start small before ramping up.  Moving forward, we are keen to see what other products Google Cloud is creating that can help drive our business to a higher level.

As the pandemic forced millions of people to work from home, many of us found ourselves spending more time in video meetings and in our inboxes as a way to bridge the distance from our colleagues. When the workplace became the living room or the makeshift home office, and as professional and personal responsibilities sometimes collided, we had to find new ways to manage time and attention and to sustain human connection. 

When it comes to work emails during the pandemic, we were sending more of them, to more recipients, and we often sent them outside of normal business hours. A study conducted by the Organizational Behavior Unit of Harvard Business School assessed email statistics eight weeks before the start of the pandemic-related lockdowns and eight weeks after. The study concluded that after lockdowns, employees sent 5.2% more emails a day, emails had 2.9% more recipients, and about 8.3% more emails were sent after business hours. 

Many of the latest Google Workspace features are designed to help people save time, find focus, and manage tasks more efficiently, whether it’s with smarter emails, writing suggestions, Google Assistant, segmentable working hours, or predictive search. These features combine to save the equivalent of a full working month every year, per person, so that you can spend more time on what matters instead of managing tools. 

With that in mind, let’s take a deeper look at how Gmail can help you better manage time and attention.

1. Use dynamic email to help recipients complete tasks directly inside an email message. With the new dynamic email support in Gmail, you can easily send and receive emails that enable the reader to take action directly from within the message. This removes the burden of opening multiple documents and tabs. Email recipients can grant access to Drive files, respond to or resolve comments in Docs, Slides, or Sheets, and RSVP to events—all without leaving the message. Learn more.

2. Stay productive, even when you’re offline. Gmail Offline lets you read, reply, delete, and search your Gmail messages when you’re not connected to the internet. Once you set it up, an outbox will appear in the left panel. When a connection later becomes available, Gmail will automatically send the messages from your outbox, and download any new messages to your inbox. This is great for those working on the frontlines who need to stay productive and informed, even when they’re offline. 

3. Get organized and prioritize your work with Tasks in Gmail. This feature allows you to easily convert emails into tasks with just one click. You can create due dates that will automatically appear in your calendar, and check tasks off as you complete them. Baked directly into the side panel, you can create, view and manage your task lists without leaving Gmail.

4. Spend time innovating, not writing emails. Gmail’s template functionality lets you create standardized email messages that can be edited and sent out to different recipients in a matter of seconds. If this feature sounds appealing, check out Smart Reply and Smart Compose to learn more ways to write and reply to emails faster.

5. Get search results faster in Gmail. Search chips help you find what you’re looking for in Gmail faster, without needing to sort through irrelevant results or use search operators (e.g., from: marketing@company.com). For example, you can search a colleague’s name and further narrow your results by selecting search chips like attachment type (Doc, Sheet, PDF, etc.) or a specific timeframe. You can even exclude specific keywords and calendar invites from your results. You can also use search chips to search your Google Chat history, directly from within Gmail. To use search chips, all you need to do is type in a Gmail search, click on the search filter chips below the search box and Gmail will take care of the rest.

6. Tune out the irrelevant with the Gmail mute feature. Because we’ve all found ourselves trapped in unnecessary email threads, we created the Gmail Mute feature. With two clicks, you can mute email threads that aren’t relevant or that you no longer wish to follow. All future responses to that thread will now be automatically muted so you can focus your attention elsewhere. If you decide to rejoin the conversation, you can unmute the email thread just as easily.

There are many inspiring stories of businesses reacting swiftly to the global pandemic. Some companies have enabled their teams to re-imagine not only how they communicate and collaborate with each other remotely, but also how they continue to serve their own customers and support the communities they belong to. From doctors consulting with patients, to financial institutions providing critical advice to customers, to teachers delivering distance learning, to car dealerships creating virtual showrooms with G Suite—it’s clear that these new ways of working are here to stay.

Here are some of the inspirational stories.

Keeping teams connected and productive 

Activision Blizzard King (ABK), a leading interactive entertainment company, is going all in with G Suite*. Working with SADA, a Google Cloud Premier Partner, Activision Blizzard was looking for an innovative and scalable solution to transform the way their teams work together. As their developers around the world build the next generation of innovation in gaming, they rely on the power of collaboration in G Suite to create, connect, and share with each other. G Suite helps them successfully meet critical deadlines for game launches and updates.

“The safety of our teams is paramount during these disruptive times, and our workforce is already widely distributed across multiple locations internationally. G Suite has brought our teams together as we continue to collaborate while we’re apart,” says Jacques Erasmus, Chief Information Officer, Activision Blizzard.

PwC, a global professional services organization, enabled over 275,000 people to work from home in response to COVID-19. G Suite enables PwC to not only collaborate and stay connected with each other, but to continue to serve their clients in a timely and efficient manner. As a global organization with most of its people around the world needing to work from home, PwC reached nearly 10 million hours of video conferencing in Google Meet in a single month.  

“G Suite allows us to stay connected—it’s the single place where we can collaborate, discuss, and share work, in the current situation,” says Hilda Clune, Technology and Transformation Leader at PwC. “G Suite provides enough resilience and security, and the ability to scale at the speed we need to.” Learn about how PwC works remotely with G Suite:https://www.youtube.com/embed/rlgyiRoBGhk

Kärcher, a global manufacturer of cleaning equipment, accelerated its plans to move its 14,000 workers to G Suite in response to COVID-19. They accomplished the transition in only five days, enabling employees to collaborate effectively without being physically present in a Kärcher office. G Suite plays a critical role as Kaercher resumes business globally in the post-COVID phase, user adoption of various G Suite apps continues to grow, and management is using tools like Jamboards and Google Meet hardware to help them collaborate better and stay connected with their teams.

“With G Suite, Kaercher has transformed its global collaboration, allowing for faster business decisions during the COVID-19 crisis,” says Dr. Daniel Heubach, Chief Information Officer of Kaercher.

To face the current health crisis, De’Longhi, an appliance manufacturer based in Italy, created a local and international taskforce to ensure all their employees have everything they need to work from home safely and effectively. G Suite is playing a critical role in helping them achieve this goal. The De’Longhi taskforce uses Google Sheets to help them collect up-to-date information from each of their regions, and connect with local teams via Google Meet to better understand the unique circumstances and challenges they’re facing. As teams began to work from home with G Suite, De’Longhi has seen a 500% increase in Meet usage and a 200% growth in the number of shared files in Google Drive.

Helping to provide communities with critical services 

St. Louis-based Schnucks evolved from a neighborhood grocery chain to essential workers—virtually overnight. They supported both corporate and frontline workers in stores with an information hotline and created a virtual dispatch center for their transportation team, all through Google Meet. See how Schnucks was able to keep providing groceries to the communities it serves:https://www.youtube.com/embed/uTuOGwotfGk

As Boston was one of the first areas to be hit by COVID, patients at Cambridge Health Alliance’s (CHA) Department of Psychiatry had to manage a whole new set of challenges, including anxiety about the pandemic and new financial insecurity. Thanks to Google Meet, CHA was able to continue serving these patients in a timely manner. Outpatient Psychiatry was an early adopter of video visits, which are more appropriate for behavioral health care than phone consultations. Between March and June 2020, CHA was able to maintain 90% of its expected patient visit volume in Psychiatry, a huge win for patients, families, and the communities CHA serves. 

Southern Cross Care (SA, NT & VIC) Inc has begun using Google Meet to help residents across their 17 Residential Aged Care homes stay connected to their loved ones, despite lockdown measures associated with COVID-19. Residents can now also see their doctor virtually via Google Meet, keeping them safe from any potential exposure to the virus while still experiencing a high level of care through these virtual consultations.

Enabling business services for customers, no matter where they are

Italian bank Credem (Credito Emiliano S.p.A), relies on G Suite to help their staff adapt to a collaborative work-from-home environment leveraging tools like Google Meet, Drive and Docs. G Suite enables their teams across its banking and insurance businesses to collaborate and stay connected while working remotely. Credem has also created a “virtual branch” by moving its customer support to video conferencing using Google Meet. This enables customers to continue to get access to critical financial services, remotely and safely.

KIA Motors, a multinational automotive manufacturer, is using G Suite to provide “virtual viewings” for its customers, enabling them to continue to engage in an immersive and engaging car-buying experience. With Google Meet, KIA’s sellers can interact with customers, provide them with a virtual demonstration of a car, and answer any questions that come up.

“Live Stream Showroom demonstrates our continued commitment to tailor the car-buying journey to the demands of our customers with virtual viewings,” says JT Hong, Head of Global Channel & Service department at Kia Motors. “By launching this new platform testing in the Middle East & Africa region, we aim to stay ahead of the curve in digital sales and marketing in this time of transition.”

These are just a few recent examples of how G Suite helps customers not only adapt to the current situation but also reimagine how to get things done. We’ve been working hard to make G Suite a better home for your work by providing an integrated workspace that brings together the core elements of work—like chat, email, voice, video, and tasks—and making them better together. Our goal is to help teams to stay productive and connected, no matter where they’re working from, and enable businesses to serve their customers safely and more efficiently.


(*G Suite is now Google Workspace)