With the rise of digital assistants and conversational interfaces, people have grown accustomed to hearing and speaking to synthetic voices. But what do those voices sound like? Often, pretty repetitive. We’re all familiar with the Google Assistant voice, for example.

That’s why we are excited to announce the general availability of Custom Voice in our Cloud Text-to-Speech (TTS) API, a new feature that lets you train custom voice models with your own audio recordings to create unique experiences.

For businesses looking to build a strong brand identity, establishing a unique voice can help turn mobile app interactions or customer service based on interactive voice responses (IVR) into differentiated customer experiences. Our TTS API has included a speech synthesis service with a static list of voices for some time, but now, with Custom Voice, moving beyond these predefined options is easier than ever.

Custom Voice lets you simply submit your audio recordings to get access to the new voice directly in the TTS API. Custom Voice TTS includes guidance on the audio requirements to help make sure you generate a high quality custom TTS voice model. Once this new model is trained, all you have to do to start using the newly trained voice is reference the model ID in your calls to the Cloud TTS API.

At Google, we are committed to building safe and accountable AI products, not only because it’s the right thing to do, but because it is a critical step in ensuring successful use in production. As part of Google Cloud’s Responsible AI governance process, we conducted a deep ethical evaluation of Custom Voice TTS, and its relation to synthetic media, in order to surface and mitigate potential harms that it may create. If you are interested in Custom Voice TTS, there is a review process to help ensure each use case is aligned with our AI Principles and adequate voice actor consent is given.

Additionally, to verify that voice actors are actually the ones producing the audio, you will need to submit an audio file producing a sentence that Google Cloud chooses (for example: “I agree that my voice will be used to create a synthetic custom Text-to-Speech voice).

We’re looking forward to seeing this API help businesses solve problems in an easy, fast, and scalable way. TTS Custom Voice is now GA in these languages:

English (US)

English (AU)

English (UK)

Spanish (US)

Spanish (Spain)

French (France)

French (Canada)

Italian (Italy)

German (Germany)

Portugues (Brazil)

Japanese (Japan)

We plan to continue expanding this lineup in order to meet your needs. Ready to try for yourself? Contact your seller to get started on your use case evaluation today!

In today’s era of data-driven applications, leveraging advanced machine learning and artificial intelligence services like computer vision has become increasingly important. One such service is the Vision API, which provides powerful image analysis capabilities. In this blog, we will explore how to create a Computer Vision application using Spring Boot and Java, enabling you to unlock the potential of image recognition and analysis in your projects. The application UI will accept as input, public URLs of images that contain written or printed text, extract the text, detect the language and if it is one of the supported languages, it will generate the English translation of that text.

Spring Boot and Google Cloud

Spring Boot is a powerful open-source framework for creating Spring-based applications. It simplifies development by providing auto-configuration, starter dependencies, and embedded servers. It also offers production-ready features like metrics and health checks. With Spring Boot, you can focus on writing code and deploying efficient applications without worrying about complex configuration or dependencies. Apart from the well-known features that make it an ideal choice for enterprise apps, a new exciting development is the official support for Native Image Builder using GraalVM, enabling the creation of native standalone executables without the need for a Java Runtime and are leaner and offer a super fast startup experience. Try Spring Native on Google Cloud.

The Spring Cloud GCP library makes it easy for Spring Boot applications to use Google Cloud services. It provides Spring Boot APIs for over a dozen Google Cloud services. This means you can take advantage of the benefits of Google Cloud services without having to learn separate Google Cloud client libraries. It is very easy to migrate or create a new Spring Boot application in Google Cloud. With just one command, you can bootstrap your production-ready Spring Boot project structure and start making code changes for your requirement. Refer to the documentation for a full list of features. 

Prerequisites

Before diving into the development process, make sure you have the following prerequisites in place:

1. A Google Cloud account with a project created and billing enabled 
2. Vision API, Translation, Cloud Run, and Artifact Registry APIs enabled
3. Cloud Shell activated
4. Cloud Storage API enabled with a bucket created and images with text or handwriting in local supported languages uploaded (or you can use the sample image links provided in this blog)

Refer to the documentation for steps on how to enable Google Cloud APIs.

Bootstrapping a Spring Boot project

To get started, create a new Spring Boot project using your preferred IDE or Spring Initializr. Include the necessary dependencies, such as Spring Web, Spring Cloud GCP, and Vision AI, in your project’s configuration. Alternatively, you can use Spring Initializr from Cloud Shell using the below steps to bootstrap your Spring Boot application easily:

1. Open a Cloud Shell terminal and make sure it is pointing to the correct project and that you are authorized (if not you can use the command below to set the right project):

gcloud config set project <PROJECT_ID>

2. Run the following command to create your Spring Boot project:

curl https://start.spring.io/starter.tgz -d packaging=jar -d dependencies=cloud-gcp,web,lombok -d baseDir=spring-vision -d type=maven-project -d bootVersion=3.0.1.RELEASE | tar -xzvf -

spring-vision is the name of your project, change it per your requirement.
bootVersion is the version of Spring Boot, make sure to update it if required at the time of your implementation.
type is the version of project build tool type, you can change it to gradle if preferred.

This creates a project structure under “spring-vision” as below:

pom.xml contains all the dependencies for the project (dependencies you configured using this command are already added in your pom.xml).
src/main/java/com/example/demo has the source classes .java files.
resources contain the images, XML, text files and the static content the project uses that are maintained independently.
application.properties enable you to maintain the admin features to define profile specific properties of the application.

Configuring the Vision API

Once you have the Vision API enabled, you have the option to configure the API credentials in your application. You can optionally use Application Default Credentials for setting up authentication. In this demo implementation however I have not implemented the use of credentials.

Implementing the vision and translation services

Create a service class that interacts with the Vision API. Inject the necessary dependencies and use the Vision API client to send image analysis requests. You can implement methods to perform tasks like image labeling, face detection, recognition, and more, based on your application’s requirements. In this demo, we will use handwriting extraction and translation methods. For this make sure you include the following dependencies in pom.xml

<dependency>
      <groupId>org.springframework.cloud</groupId>
      <artifactId>spring-cloud-gcp-starter-vision</artifactId>
</dependency>

<dependency>
      	      <groupId>com.google.cloud</groupId>
            	<artifactId>google-cloud-translate</artifactId>
   	</dependency>

Clone / Replace the following files from the repo and add them to the respective folders / path in the project structure:

1. Application.java (/src/main/java/com/example/demo)
2. TranslateText.java (/src/main/java/com/example/demo)
3. VisionController.java (/src/main/java/com/example/demo)
4. index.html (/src/main/resources/static)
5. result.html (/src/main/resources/templates)
6. pom.xml

The method extractTextFromImage in the service org.springframework.cloud.gcp.vision.CloudVisionTemplate lets you extract text from your image input. The method getTranslatedText from the service com.google.cloud.translate.v3 lets you pass the extracted text from your image and get the translated text in the desired target language as response (if the source is in one of the supported languages list). 

Building the REST API

Design and implement the REST endpoints that will expose the Vision API functionalities. Create controllers that handle incoming requests and utilize the Vision API service to process the images and return the analysis results.

In this demo, our VisionController class implements the endpoint, handles the incoming request, invokes the Vision API and Cloud Translation services and returns the result to the view layer. Implementation of the GET method for the REST endpoint is as follows:

@GetMapping("/extractText")
  public String extractText(String imageUrl) throws IOException {
    String textFromImage =
   this.cloudVisionTemplate.extractTextFromImage(this.resourceLoader.getResource(imageUrl));


    TranslateText translateText = new TranslateText();
    String result = translateText.translateText(textFromImage);
    return "Text from image translated: " + result;
  }

The TranslateText class in the above implementation has the method that invokes the Cloud Translation service:

String targetLanguage = "en";
 TranslateTextRequest request =
         TranslateTextRequest.newBuilder()
             .setParent(parent.toString())
             .setMimeType("text/plain")
             .setTargetLanguageCode(targetLanguage)
             .addContents(text)
             .build();
     TranslateTextResponse response = client.translateText(request);
     // Display the translation for each input text provided
     for (Translation translation : response.getTranslationsList()) {
       res = res + " ::: " + translation.getTranslatedText();
        System.out.printf("Translated text : %s\n", res);
     }

With the VisionController class, we have the GET method for the REST implemented.

Integrating Thymeleaf for frontend development

When building an application with Spring Boot, one popular choice for frontend development is to leverage the power of Thymeleaf. Thymeleaf is a server-side Java template engine that allows you to seamlessly integrate dynamic content into your HTML pages. Thymeleaf provides a smooth development experience by allowing you to create HTML templates with embedded server-side expressions. These expressions can be used to dynamically render data from your Spring Boot backend, making it easier to display the results of image analysis performed by the Vision API service.

To get started, ensure that you have the necessary dependencies for Thymeleaf in your Spring Boot project. You can include the Thymeleaf Starter dependency in your pom.xml:

<dependency>

      <groupId>org.springframework.boot</groupId>

      <artifactId>spring-boot-starter-thymeleaf</artifactId>

    </dependency>

In your controller method, retrieve the analysis result from the Vision API service and add it to the model. The model represents the data that will be used by Thymeleaf to render the HTML template. Once the model is populated, return the name of the Thymeleaf template that you want to render. Thymeleaf will take care of processing the template, substituting the server-side expressions with the actual data, and generating the final HTML that will be sent to the client’s browser. Example:

return new ModelAndView("result", <<YOUR RESULT>>);

In the case of the extractText method in VisionController, we have returned the result as a String to and not added to the model. But we have invoked the GET method extractText method on the index.html on page submit.

<form action="/extractText">

        Web URL of image to analyze:

        <input type="text"

               name="imageUrl"

               value=""

        <input type="submit" value="Read and Translate" />

</form>

With Thymeleaf, you can create a seamless user experience, where users can upload images, trigger Vision API analyses, and view the results in real-time. Unlock the full potential of your Vision AI application by harnessing the power of Thymeleaf for frontend development.

Deploying your Spring Boot application with Cloud Run

Write unit tests for your service and controller classes to ensure proper functionality under the /src/test/java/com/example folder. Once you’re confident in its stability, package it into a deployable artifact, such as a JAR file, and deploy it to Cloud Run,  a serverless compute platform on Google Cloud. In this step, we will focus on deploying your containerized Spring Boot application using Cloud Run.

a. Package your application by executing the following steps from Cloud Shell(make sure the terminal is prompting at the project root folder)

Build:

./mvnw package

Once the build is successful, run locally to test:

./mvnw spring-boot:run

b. Containerize your Spring Boot Application with Jib:

Instead of manually creating a Dockerfile and building the container image, you can use the Jib utility to simplify the containerization process. Jib is a plugin that integrates directly with your build tool (such as Maven or Gradle) and allows you to build optimized container images without writing a Dockerfile. Before proceeding, you need to enable the Artifact Registry API (Use of Artifact Registry is encouraged over container registry). Then Run Jib to build a Docker image and publish to the Registry:

$ ./mvnw com.google.cloud.tools:jib-maven-plugin:3.1.1:build -Dimage=gcr.io/$GOOGLE_CLOUD_PROJECT/vision-jib

Note: In this experiment, we did not configure the Jib Maven plugin in pom.xml, but for advanced usage, it is possible to add it in pom.xml with more configuration options

c. Deploy the container (that we pushed to Artifact Registry in the previous step) to Cloud Run. This is again a one-command step:

gcloud run deploy vision-app --image gcr.io/$GOOGLE_CLOUD_PROJECT/vision-jib --platform managed --region us-central1 --allow-unauthenticated --update-env-vars

You can alternatively do this from the UI as well. Navigate to the Google Cloud Console and locate the Cloud Run service. Click on “Create Service” and follow the on-screen instructions. Specify the container image you previously pushed to the registry, configure the desired deployment settings (such as CPU allocation and autoscaling), and choose the appropriate region for deployment. You can set environment variables specific to your application. These variables can include authentication credentials (API keys etc.), database connection strings, or any other configuration needed for your Vision AI application to function correctly. When the deployment is completed successfully, you should get an endpoint to your application.

For our demo, the endpoint Cloud Run created for us is: https://vision-app-********-uc.a.run.app

Playing with your Vision AI app

For demo purposes, you can use the image URL below for your app to read and translate: 
https://storage.googleapis.com/img_public_test/tamilwriting1.jfif

Conclusion

Congratulations! You have successfully created a Vision AI application using Spring Boot and Java. With the power of Vision AI, your application can now perform sophisticated image analysis, including labeling, face detection, and more. The integration of Spring Boot provides a solid foundation for building scalable and robust Google Cloud Native applications. Continue exploring the vast capabilities of Vision AI, Cloud Run, Cloud Translation and more to enhance your application with additional features and functionalities. To learn more, check out the Vision API, Cloud Translation, and GCP Spring docs. Try out the same experiment with the Spring Native option!! Also as a sneak-peak to Gen-AI world, checkout how this API shows up in Model Garden.

Data-savvy businesses increasingly rely on images and videos for critical functions, and yet are challenged by the sheer mass of information—more than 3.2 billion images and 720,000 hours of video are created daily. This explosion in visual data has paved the way for the growth of computer vision, a form of artificial intelligence (AI) that enables computers to “see” the world similarly to the way people do, but with unblinking consistency, and greater accuracy. 

The transformational impact and value of computer vision solutions are significant and has been a guiding objective for companies and AI developers. And yet, even as the applications for computer vision increase dramatically, architecting and implementing vision AI solutions remain highly complex. Visual data, such as images and video, are made up of thousands of pixels of information that represent millions of different patterns and meanings, which can make interpreting even a single image overwhelming from a computational perspective.

Many organizations struggle with deployments and fail to operationalize vision AI solutions due to development delays, machine learning and data science hiring challenges, inaccurate output, a lack of integration with existing infrastructure, difficulty of use, and high cost. Plainsight, with the power of Google Cloud resources, is addressing all these challenges and helping businesses by enabling the deployment of vision AI within enterprise private networks that can be managed easily and scaled economically.

Plainsight has announced availability of its vision AI platform on Google Cloud Marketplace. Businesses can now easily deploy end-to-end vision AI to private clouds to realize the full value of their video and other visual data for accurate, actionable insights across diverse use cases.

Delivering on the Promise of AI: Seeing What’s Hiding In Plain Sight

For organizations to integrate AI and machine learning into their businesses successfully, the technology must be powerful enough to solve real challenges, yet fast, easy, and accessible enough to ensure the innovation potential is realized. Plainsight on Google Cloud delivers the power of enterprise vision AI that’s quick and easy to use with Google Cloud resources that enable global scale, increased security, bolstered privacy, unified billing, and cost savings. 

To streamline vision AI workflows, Plainsight facilitates the entire pipeline, from visual data ingestion and annotation, through continuous model training, deployment, and monitoring for easier innovation and faster time-to-production. Our platform accelerates vision AI development in a manner that is complete, accurate, and accessible to non-technical business leaders. We believe that AI should be available and accessible to anyone and everyone—so that teams across entire organizations can reap the benefits. 

By integrating Plainsight into their private networks, companies worldwide can now leverage one intuitive platform for centralized control of streamlined vision AI model creation and training with optimized visual data handling for diverse enterprise solutions. These use cases include: social distancing monitoring, medical imaging, drug compound screening, defect detection in manufacturing processes, identifying gas leaks, or even livestock counting and crop health monitoring for agriculture, to name a few.https://www.youtube.com/embed/A7U_0UkjvEg?enablejsapi=1&

We enable customers so they can create successful solutions that enable them to clearly see their business from all angles and to take advantage of the knowledge visual data can reveal by simply and quickly operationalizing practical vision AI applications.

AI-Powered Dataset Creation, Automated Model Training & Easy Deployment Without A Single Line Of Code 

For vision AI applications, success is inextricably dependent on the quality and quantity of the datasets required to train the relevant models. To aid enterprises in this vital stage, the Plainsight platform provides built-in data annotation for the fast and easy creation of datasets. This includes AI-powered features that accelerate the speed and quality of labeling such as SmartPoly, for the automated polygon masking of objects, TrackForward, to predict and automatically label objects from frame to frame in video annotations, and AutoLabel for automated object recognition and labeling based on pre-trained machine learning models, to highlight a few.

In addition, to ensure the success of AI integration, we significantly reduce time-intensive processes with Plainsight vision AI’s automated machine learning with continuous model training and easy deployment capabilities. In just a few clicks, users can leverage optimizations for the most reliable model training without endless experimentation cycles. And, models are easily deployed at scale all within one, easy-to-manage model operationalization process for the business.

Growing With Google Cloud

Plainsight is a vision AI innovation leader, developing solutions that address unmet needs for challenger brands and Fortune 500s across vertical markets. As a team recognized for succeeding where others have failed, our expanding partnership with Google Cloud provides a powerful combination that helps customers see and activate the value of their visual data with a suite of services in a secure and private manner.

Our vision AI Platform simplifies building and operationalizing AI to solve business problems enterprises are facing every day—and the demand is increasing. To accelerate our journey to faster, more accessible AI for enterprises, we knew we needed strong support to grow Plainsight and scale our backend tools to match our vision. 

Google Cloud delivered everything, and more, in one program. The Startup Program by Google Cloud provided the technology and services for scale and the support we needed to maximize the value the Program provided us. The Startup Program has been a springboard for architecting Plainsight vision AI in the cloud, accelerating our goals and optimizing innovation, efficiency, and growth. The team also helped us optimize Google Ads campaigns, fueling adoption of Plainsight. 

After launching the SaaS version of Plainsight Data Annotation in November 2020, we grew our user base by nearly 110x in just three short months. Google Ads has also dramatically increased website traffic, growing new users by nearly 5.75X and page views by over 5X. The Google team helped us identify where Google Cloud offerings could be leveraged instead of developing in-house solutions and offered best practices that enabled us to deliver faster on our initiatives. 

Kubernetes was already the underlying component of our platform and leveraging Google Kubernetes Engine (GKE) as a managed service removed a layer of complexity. By combining GKE and Anthos, we were able to standardize our deployments, aligning to how our customers leverage Anthos for enterprise applications in their own organizations. In addition, as a fast-moving, customer-centric company we use Google Workspace to help us centralize and manage our day-to-day work internally. By leveraging multiple products across Google’s ecosystem, we take advantage of a holistic partnership that has helped our business tremendously as we scale. 

Leveraging Google’s Partners for Strategic Consultation

To facilitate this expansion of our partnership with Google and to maximize our use of Google Cloud services, we are working with DoiT International, a Google Managed Services Provider and 2020 Global Reseller Partner of the Year. DoiT provides us with ongoing technical consultation for cloud-native architecture, Google Cloud Marketplace integration, production-grade Kubernetes support, Google Cloud cost optimization, and technical support. The DoiT team has been invaluable in compiling best practices, tips, and strategies from their vast experience with various cloud customers to ease our Marketplace integration and is providing input for infrastructure strategy to support our continued rapid growth.

Plainsight Delivers Enterprise Vision AI Through The Google Cloud Platform Marketplace

Plainsight vision AI is now available to Google Cloud Customers on Google Cloud Marketplace enabling organizations across industries to deploy private Plainsight instances within their own environments. Marketplace customers will benefit from Google Cloud privacy, security, scalability and unified billing through their Google Cloud account. 

Combining the powerful benefits provided by Google Cloud resources with Plainsight’s vision AI Platform into private networks, enterprises worldwide can now leverage one intuitive platform for centralized control of streamlined vision AI model creation and training with optimized visual data handling for diverse enterprise solutions. 

Through our Google partnership, we’re able to leverage a powerful foundation that allows us to rapidly innovate, scale and accelerate delivery on our vision AI platform capabilities. By executing on our vision to make AI easier, faster and more accessible for all users across entire enterprises, we’re helping businesses see more and by seeing more, they’ll have the power to solve more. 

If you want to learn more about how Google Cloud can help your startup, visit our page here where you can apply for our Startup Program, and sign up for our monthly startup newsletter to get a peek at our community activities, digital events, special offers, and more.

AI, deep learning, and image recognition is transforming the shopping experience. These technologies enable consumers to use product images or screenshots rather than text to search for similar products. This improves the customer experience and enables retailers with online and offline outlets to provide a genuine omnichannel experience.

The lack of complexity and the ease of use of BigQuery has enabled ViSenze to reduce its data infrastructure and management costs by 30%–50%, and scale up without incurring downtime.

—Renjie Yao, Data Platform Lead, ViSenze

Visual commerce provider ViSenze is helping some of the world’s leading retailers improve conversion rates through image-based search.

The business’s products also enable media companies to use the platform to turn images and videos into engagement opportunities—driving new and incremental revenues.

Created through NExT—a research center established by the National University of Singapore and Tsinghua University of China—ViSenze now operates in the United States, United Kingdom, India, China, and Singapore. The business is backed by Japan-based internet and ecommerce company Rakuten and cross-border investment specialist WI Harper Group.

Growth in SMB and Mobiles

Renjie Yao, Data Platform Lead at ViSenze, sees opportunities for growth in the small-to-medium business sector, where companies do not have the resources to build similar technologies, and with mobile device OEMs to integrate ViSenze natively on smartphones.

Phone owners can activate a “shopping lens” on camera and gallery apps to capture an image of a product. They then receive matching results from more than 800 partner merchants and retailers and can then click through to product pages on partner apps or mobile websites. Alternatively, they may use a photo to compare products sold on different sites or shop matching styles.

“Our research found Google Cloud provided a complete, integrated ecosystem rather than a disparate collection of tools and components, and so was ideal for our needs.”

—Renjie Yao, Data Platform Lead, ViSenze

The ViSenze API analyzes the contents of a selected or clicked image and sends the information back to the organization’s visual commerce platform. The platform feeds back similar results based on that information.

The ViSenze offering also extends to image analysis for the tagging of product attributes—such as a white turtleneck cardigan with full sleeves—to provide an improved search experience.

Data Vital to ViSenze

Capturing and analyzing large volumes of data is integral to ViSenze. “We have to understand how consumers interact with our customers’ ecommerce websites and apps,” says Yao. “For example, we need to know who has looked at a particular pair of jeans on a website and whether that visit led to a conversion. We can then tell that customer whether they need to make more stock available.”

ViSenze also relies on data to provide high-quality training for its image recognition models and its domain-specific models for online retail.

Protect Customer Data

Data is vital to ViSenze—but customer privacy is most important. “All the data we collect is transparent to our customers, meaning they can decide what they do not want us to collect. In addition, all personal data processing complies with privacy protection regulations in each region, such as the General Data Protection Regulation in Europe.”

A Quick Move to the Cloud

ViSenze started operations using servers, storage, networking, and associated systems in an on-premises data center operated by NExT.

However, to support rapid growth, the business decided to move its workloads to the cloud. ViSenze opted for a multi-cloud architecture, using in part a Google Cloud data infrastructure.

“Our research found Google Cloud provided a complete, integrated ecosystem rather than a disparate collection of tools and components, and so was ideal for our needs,” says Yao. “We could connect different components with the click of a mouse.” Further, the business found it could easily configure rules and pipelines to route data logs to relevant Google Cloud services.

The review found Google Cloud’s extensive managed services would also remove administration and maintenance tasks from ViSenze’s in-house technology team—freeing team members to focus on more valuable tasks.

In addition, Google Cloud provided the security features—including custom hardware running hardened operating systems and file systems and encryption of data at rest and in transit—needed to protect sensitive information. Finally, the location of Google Cloud regions in several countries would enable the business to meet regulatory and data sovereignty requirements.

A Three-Month Implementation

ViSenze opted to move to Google Cloud in mid-2017 and completed a three-month implementation using internal resources. “The process was very smooth and intuitive, and we had no problems building our entire data platform within Google Cloud,” says Yao.

The business now uses an architecture comprising Google Kubernetes Engine to manage and orchestrate Docker containers running in Google Cloud Platform; BigQuery to provide an analytics data warehouse, with Google Data Studio providing customizable visualization and reports; Stackdriver to monitor and manage virtual machine instances and services inside Google Cloud; Cloud SQL to manage its relational databases for real-time analytics; Compute Engine to provide compute resources; Cloud Storage to store files and objects; Cloud Pub/Sub to provide real-time messaging between applications; and Cloud Functions to build event-driven applications.

After collecting the request logs of users in virtual machine instances and Docker containers, ViSenze distributes them in three directions. “We export raw logs into Cloud Pub/Sub for indexing inside an Elasticsearch search engine, and to a BigQuery data warehouse for further analytics,” explains Yao. “We also use Cloud Functions-created applications to obtain the logs from Cloud Pub/Sub to perform some real-time calculations.”

“We are currently using Airflow workflow management on Compute Engine as our hosted ETL platform, but are likely to move to Cloud Composer in future.”

500 Million Records Per Day

With Google Cloud providing its data infrastructure, ViSenze is well positioned to meet internal and customer demands for more granular insights. The business is now processing 500 million records per day through BigQuery and saves up to one year’s aggregated data—excluding any personal data—in the data warehouse for analysis.

The nature of ViSenze’s business means most reports are generated for data processed on an hourly, daily, or monthly basis. “BigQuery is extremely stable and performance optimized, regardless of the volume of data it processes,” says Yao. “Across BigQuery and other Google Cloud Platform services, we’ve recorded 99.99% availability over the past year.”

The lack of complexity and the ease of use of BigQuery has enabled ViSenze to reduce its data infrastructure and management costs by 30%–50%, and scale up without incurring downtime.

“With BigQuery, we have saved the equivalent of two full-time engineers and now need only half of one person’s time to maintain our whole data platform,” says Yao.

“In addition, BigQuery integrates closely with Data Studio, enabling non-technical people in our product and business teams to create dynamic, detailed analysis dashboards. We now use Data Studio to create nearly 50 separate reports.”

The business has now grown to offer access to more than 1 billion users and a listing of more than 400 million purchasable products.

Next Steps

ViSenze is now researching the potential of the Cloud AutoML suite of machine learning products to improve the training of its models and run a fully managed NoSQL database through Cloud Datastore.

“A NoSQL database service is the only missing piece of our architecture for now, and using Cloud Datastore would enable us to focus almost exclusively on our business,” says Yao. “With Google Cloud Platform, we are ideally positioned to continue providing support to our business team and help them continue expanding into new markets.

“In addition, we can help retailers and consumers to unlock the potential of the web and apps to transform the purchasing experience.”

Enterprises are increasingly seeking out technologies that help them create unique experiences for customers with speed and at scale. At the same time, customers want flexibility when deciding where to manage their enterprise data, particularly when it comes to business-critical applications.

That’s why I’m thrilled that Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, has partnered with Google Cloud to accelerate its go-to-market strategy and grow awareness among our joint customers. Sprinklr will work closely with our global salesforce, benefitting from our deep relationships with enterprises that have chosen to build on Google Cloud. 

Akin to Google Cloud’s mission to accelerate every organization’s ability to digitally transform their business through data-powered innovation, Sprinklr’s primary objective is to empower the world’s largest and most loved brands to make their customers happier by listening, learning, and taking action through insights. With this strategic partnership now in place, Sprinklr and Google Cloud will go-to-market together with the end-customer as our sole focus.

Traditionally, brands have adopted point solutions to manage segments of the customer journey. In isolation, these may work — but they rarely work collaboratively, even when vendors build “Frankenstacks” of disconnected products. These solutions can’t deliver a 360° view of the customer, and often reinforce departmental silos. All of which creates point-solution chaos.

Sprinklr’s approach is fundamentally different and is the way out of the aforementioned point-solution chaos. As the first platform purpose-built for unified customer experience management (Unified-CXM) and trusted by the enterprise, Sprinklr’s industry-leading AI and powerful Care, Marketing, Research, and Engagement solutions enable the world’s top brands to learn about their customers, understand the marketplace, and reach, engage, and serve customers on all channels to drive business growth. 

Sprinklr was built from the ground up as a platform-first solution, designed to evolve and grow with the rapid expansion of digital channels and applications. The results? Faster innovation. Stronger performance. And a future-proof strategy for customer engagement on an enterprise scale.

“Sprinklr works with large, global companies that want flexibility when deciding where to manage their enterprise data and consider our platform a business-critical application,” said Doug Balut, Senior Vice President of Global Alliances, Sprinklr. “Giving our customers the opportunity to manage Sprinklr on Google Cloud empowers them to create engaging customer experiences while maintaining the high security, scalability, and performance they need to run their business.”

To learn more about this exciting partnership and the challenges we jointly solve for customers, check out the recent conversation between Google Cloud’s VP of Marketing, Sarah Kennedy, and Sprinklr’s Chief Experience Officer, Grad Conn. Or read the press release on the partnership.