
5 ways Google can help you succeed in a hybrid and multicloud world
READ FULL INTRODOWNLOAD AGAIN1113
Of your peers have already downloaded this article
4:30 Minutes
The most insightful time you'll spend today!
New Map Customization Features for Enhanced User Experiences

5571
Of your peers have already read this article.
1:30 Minutes
The most insightful time you'll spend today!
A customized map can be key to delivering a frictionless experience that engages users and sets you apart in users’ minds–whether you’re a real estate company fine-tuning points of interest (POIs) on a map to help buyers decide where to live, or a regional pharmacy styling a map to ensure your locations stand out from the competition. That’s why we’ve focused on empowering you with these capabilities through features like POI density and POI filtering controls, zoom level customization, and even industry-optimized map styles. But we’re not done helping you take your map to the next level. Today, we’re making two updates generally available—a new Maps SDK for Android and the extension of Cloud-based maps styling features to our Android and iOS SDKs. Together they enhance the native mobile map experience and make it easier for you to deliver consistent, optimized maps across all your platforms. We’ll also give you an early look at additional features that we’re working on.
Update your Maps SDKs for Android for an enhanced user experience
Developers around the world depend on the Maps SDK for Android to power critical experiences like helping drivers make a delivery or helping retailers visually confirm an order’s shipping address. With consumers spending an increasing amount of time in apps, it’s more important than ever that mobile experiences meet the high consumer expectations that come with essential, everyday use.
Today we released version 18.0.0 of the Maps SDK for Android, which delivers an enhanced map experience to app users, thanks to a new renderer. The new renderer introduces optimizations to our tile serving and rendering architecture, reducing payload size. This can help to reduce network load, on-device processing, and memory consumption for a more stable and smoother end-user experience. You’ll also see specific improvements with map labels. Now more fluid and clearly positioned, they pave the way for future marker management features. We’ve also enhanced overall gesture handling for better animations and smoother panning and zooming.
Because the Maps SDK for Android continues to be distributed as part of the Google Play services SDK, you can upgrade to v18.0.0 along with all its improvements with no increase to your APK size.

A consistent cross-platform maps experience with Cloud-based maps styling for mobile
Earlier this year at Google I/O, we announced the general availability of Cloud-based maps styling for JavaScript. Since then customers have used the richer customization capabilities and efficient cloud-enhanced deployment workflow to power millions of mapping experiences, from a curated interactive map of Munich to fun virtual Easter egg hunts hosted by Cadbury. Starting today, Cloud-based maps styling features are supported in the GA versions of our Maps SDK for Android (v18+) and Maps SDK for iOS (V5.0+).
Cloud-based maps styling moves map customization code off the client and into the cloud–where it can be easily modified to use new features or test new configurations. This decoupling of client code and customization code makes it easy to manage a single branded and optimized style across any number of apps across all supported platforms. It also makes it possible to simultaneously publish changes to a map style across platforms and install bases with the click of a button. Cloud-based maps styling is the foundation for a growing set of new customization features including POI filtering and POI boosting, zoom level customization, landmarks, and commercial corridor styling.

Mobile developers can now take advantage of Cloud-based maps styling features and simple cross-platform customizations for their Dynamic Maps by creating a MapID in Google Cloud Console and using it within their Maps SDK for Android or Maps SDK for iOS. Dynamic maps loaded with a Map ID via our Maps SDK for Android or Maps SDK for iOS will be billed to the same SKU as Maps JavaScript API (Dynamic Maps) and covered under the same $200 monthly credit and volume pricing. Developers can upgrade to the new Maps SDK for Android and continue using client-styled maps for no charge as they always have.
Additional capabilities we’re working on¹
We know you have a range of map customization needs to engage your users with differentiated experiences. We’re working on developing more Cloud-based maps styling features–focused on marker capabilities, map elements, and data-driven styling–to help you do just that. We’re working on a new set of markers capabilities, easier pin customizations, marker collision management, performance optimizations, and the ability to build custom marker elements that you can use to quickly deploy deeply customized, highly optimized marker-driven experiences. For those seeking greater detail in their maps, we’re working on expanding the availability and customization of detailed street maps to even more cities. We’re also working on features to make it easier to programmatically style map elements by exposing new APIs to enable things like the simple creation of choropleths by styling Google geographical boundaries based on your data.
This is just a peek into what we’re excited to be building for our developer community. While we’re working hard to bring these additional features to life, visit our website to learn more and our developer documentation to start customizing and enhancing your mobile maps.
¹Product capabilities, timeframes, and features are subject to change.
Accelerate Developer Productivity with Google Workspace

5778
Of your peers have already read this article.
3:30 Minutes
The most insightful time you'll spend today!
The software development process requires complex, cross-functional collaboration while continuously improving products and services. Our customers who build software say that they value Google Workspace for its ability to drive innovation and collaboration throughout the entire software development life cycle. Developers can hold standups and scrums in Google Chat, Meet, and Spaces, create and collaborate on requirements documentation in Google Docs and Sheets, build team presentations in Google Slides, and manage their focus time and availability with Google Calendar.
Development teams also use many other tools to get work done, like tracking issues and tasks in Atlassian’s Jira, managing workloads with Asana, and incident management in PagerDuty. One of the benefits of Google Workspace is that it’s an open platform tailored to improve the performance of your tools by seamlessly integrating them together. We’re constantly expanding our ecosystem and improving Google Workspace, giving you the power to push your software development even further.
Make software development more agile
Google Workspace gives you real-time visibility into project progress and decisions to help you ship quality code fast and stay connected with your stakeholders, all without switching tools and tabs. By leveraging applications from our partners, you can pull valuable information out of silos, making collaborating on requirements, code reviews, bug triage, deployment updates, and monitoring operations easy for the whole team. This allows your teams to stay focused on their priorities while keeping everyone aligned, ensuring collaborators are always in the loop.
Plan and execute together
When combined with integrations, Google Workspace makes the software development planning process more collaborative and efficient. For example, many organizations use Asana—a leading work management platform—to coordinate and manage everything from daily tasks to cross-functional strategic initiatives. To make the experience more seamless, Asana built integrations so users can always have access to their tasks and projects with Google Drive, Gmail, and Chat. With these integrations for Google Workspace, you can turn your conversations into action and create new tasks in Asana—all without leaving Google Workspace.
“We’ve seen exceptional, heavy adoption of tasks being created from within the Gmail add-on. Our customers and community have also shown very strong interest in future development work, which is something we’ll continue to prioritize.” Strand Sylvester, Product Manager, Asana
To date, users have installed the Asana for Gmail add-on over 2.5 million times, as well as over 3.8 million installs of the Asana for Google Workspace add-on for Google Drive.

Start coding quickly
Google Workspace makes it easy for product managers, UX designers, and engineers to agree on what they’re building and why. By bringing all stakeholders, decisions, and requirements into one place—whether it’s a Gmail or Google Chat conversation, or a document in Google Docs, Sheets, or Slides—Google Workspace removes friction, helping your teams finalize product specifications and get started right away.
Integrations like GitHub for Google Chat make the entire development process fit easily into a developer’s workflow. With this integration, teams can quickly push new commits, make pull requests, do code reviews, and provide real-time feedback that improves the quality of their code—all from Google Chat.

Speed up testing
Integrations like Jira for Google Chat accelerate the entire QA process in the development workflow. The app acts as a team member in the conversation, sending new issues and contextual updates as they are reported to improve the quality of your code and keep everyone informed on your Jira projects.

Ship code faster
Developers use Jenkins—a popular open-source continuous integration and continuous delivery tool—to build and test products continuously. Along with other cloud-native tools, Jenkins supports strong DevOps practices by letting you continuously integrate changes into the software build.
With Jenkins for Google Chat, development and operations teams can connect into their Jenkins pipeline and stay up to date by receiving software build notifications directly in Google Chat.

Proactively monitor your services
Improving the customer experience requires capturing and monitoring data sources to improve application and infrastructure observability. Google Workspace supports DevOps teams and organizations by helping stakeholders collaborate and troubleshoot more effectively. When you integrate Datadog with Google Chat, monitoring data becomes part of your team’s discussion, and you can efficiently collaborate to resolve issues as soon as they arise.
The integration makes it easy to start a discussion with all the relevant teams by sharing a snapshot of a graph in any of your Chat spaces. When an alert notification is triggered, it allows you to notify each Chat space independently, precisely targeting your communication to the right teams.

Improve service reliability
Orchestrating business-wide responses to interruptions is a cross-functional effort. When revenue and brand reputation depends on customer satisfaction, it’s important to proactively manage service-impacting events. Google Workspace supports response teams by ensuring that urgent alerts reach the right people by providing teams with a central space to discover incidents, find the root cause, and resolve them quickly.
PagerDuty for Google Chat empowers developers, DevOps, IT operations, and business leaders to prevent and resolve business-impacting incidents for an exceptional customer experience—all from Google Chat. See and share details with link previews, and perform actions by creating or updating incidents. By keeping all conversations in a central space, new responders can get up to speed and solve issues faster without interrupting others.

Accelerate developer productivity
Integrating your DevOps tools with Google Workspace allows your development teams to centralize their work, stay focused on what’s important—like managing their work—build code quickly, ship quality products, and communicate better during service impacting incidents. For more apps and solutions that help centralize your work so you and your teams can connect, create, and get things done, check out Google Workspace Marketplace, where you’ll find more than 5,300 public applications that integrate directly into Google Workspace.

Google is the Top Provider for Continuous Integration Tools, According to Forrester
DOWNLOAD WHITEPAPER3605
Of your peers have already downloaded this article
12:30 Minutes
The most insightful time you'll spend today!
Google’s continuous integration (CI) and continuous delivery (CD) platform, Cloud Build, emerges as a Leader for Continuous Integration.
“Google Cloud Build comes out swinging, going toe to toe with other cloud giants. Google Cloud Build is relatively new when compared to the other public cloud CI offerings, they had a lot to prove, and they did so.”
— Forrester Wave: Continuous Integration Tools
Forrester Wave on Continuous Integration identifies most significant continuous integration (CI) tool providers and shows how each vendor measures up on 27 criteria. Download the full report to see what makes Cloud Build a Leader in Continuous Integration.

In the report, you will learn:
- Where the market stands and where it’s going
- Why Google has the strongest score for security and compliance within CI/CD
- How Cloud Build ranks amongst the other vendors on performance and scalability
- How Cloud Build’s enterprise strategy and vision are superior to other vendors

How The New York Times Increased Speed of Delivery by Using Kubernetes
DOWNLOAD CASE STUDY6185
Of your peers have already downloaded this article
2:40 Minutes
The most insightful time you'll spend today!
When New York Times decided a few years ago to move out of its data centers, its first deployments on the public cloud were smaller and less critical applications that were being managed on virtual machines.
“We started building more and more tools, and at some point, we realized that we were doing a disservice by treating Amazon as another data center,” says Deep Kapadia, Executive Director, Engineering at The New York Times.
Kapadia was tapped to lead a Delivery Engineering Team that would “design for the abstractions that cloud providers offer us.”
The team decided to use Google Cloud Platform and its Kubernetes-as-a-service offering, GKE (Google Kubernetes Engine). Owing to Google Cloud solution and GKE, The New York Times was able to increase the speed of delivery.
Some of the legacy VM-based deployments took 45 minutes; with Kubernetes, that time was “just a few seconds to a couple of minutes,” says Brian Balser, Engineering Manager at The New York Times.
“Teams that used to deploy on weekly schedules or had to coordinate schedules with the infrastructure team, now deploy their updates independently, and can do it daily when necessary,” says Tony Li, Site Reliability Engineer, The New York Times.
Adopting Cloud Native Computing Foundation technologies allowed The New York Times to have a more unified approach to deployment across the engineering staff, and portability for the company.
Building Unique Customer Experiences with Speed & Scale: Sprinklr & Google Cloud

8239
Of your peers have already read this article.
2:00 Minutes
The most insightful time you'll spend today!
Enterprises are increasingly seeking out technologies that help them create unique experiences for customers with speed and at scale. At the same time, customers want flexibility when deciding where to manage their enterprise data, particularly when it comes to business-critical applications.
That’s why I’m thrilled that Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, has partnered with Google Cloud to accelerate its go-to-market strategy and grow awareness among our joint customers. Sprinklr will work closely with our global salesforce, benefitting from our deep relationships with enterprises that have chosen to build on Google Cloud.
Akin to Google Cloud’s mission to accelerate every organization’s ability to digitally transform their business through data-powered innovation, Sprinklr’s primary objective is to empower the world’s largest and most loved brands to make their customers happier by listening, learning, and taking action through insights. With this strategic partnership now in place, Sprinklr and Google Cloud will go-to-market together with the end-customer as our sole focus.
Traditionally, brands have adopted point solutions to manage segments of the customer journey. In isolation, these may work — but they rarely work collaboratively, even when vendors build “Frankenstacks” of disconnected products. These solutions can’t deliver a 360° view of the customer, and often reinforce departmental silos. All of which creates point-solution chaos.
Sprinklr’s approach is fundamentally different and is the way out of the aforementioned point-solution chaos. As the first platform purpose-built for unified customer experience management (Unified-CXM) and trusted by the enterprise, Sprinklr’s industry-leading AI and powerful Care, Marketing, Research, and Engagement solutions enable the world’s top brands to learn about their customers, understand the marketplace, and reach, engage, and serve customers on all channels to drive business growth.
Sprinklr was built from the ground up as a platform-first solution, designed to evolve and grow with the rapid expansion of digital channels and applications. The results? Faster innovation. Stronger performance. And a future-proof strategy for customer engagement on an enterprise scale.

“Sprinklr works with large, global companies that want flexibility when deciding where to manage their enterprise data and consider our platform a business-critical application,” said Doug Balut, Senior Vice President of Global Alliances, Sprinklr. “Giving our customers the opportunity to manage Sprinklr on Google Cloud empowers them to create engaging customer experiences while maintaining the high security, scalability, and performance they need to run their business.”
To learn more about this exciting partnership and the challenges we jointly solve for customers, check out the recent conversation between Google Cloud’s VP of Marketing, Sarah Kennedy, and Sprinklr’s Chief Experience Officer, Grad Conn. Or read the press release on the partnership.
More Relevant Stories for Your Company
Realize the True Potential of Omnichannel- Five Principles to Transform the Customer Experience
Most organisations trying to create an omni-channel customer experience approach the strategy in a siloed and individual manner. Often, businesses focus more on delivering a checklist of individual assets than enabling cohesive experiences as per the customer’s requirement. A comprehensive omni-channel strategy should not merely focus on the forms of

3 Ways To Reduce App Downtime With Google Cloud’s API Monitoring Tools
How many times have you closed an application when you encounter the “spinning wheel of death” (a melodramatic way of saying an application that is taking too long to load)? In today’s digital economy where many organizations rely on applications as a primary source of revenue, that spinning wheel of

Swarovski’s Journey towards Online and Offline Conversion with Predictive Analytics
Luxury brand and leader in crystals and glass production, Swarovski has charmed customers with its exquisite collections for over 125 years. To understand their customers better and map their online behaviors, Swarovski had to overcome prediction hurdles as majority of the purchases are not frequent or habitual. They are mostly

A Winner’s Story of Optimizing IT Operations for Informed Business Decisions with Google Cloud
An award-winning leader in the enterprise software industry, Broadcom Software is known for modernizing, securing and optimizing the most complex and largest hybrid environments. It's broad portfolio of industry-leading, enterprise infrastructure and security software built on different tech stack and vision of tech leaders, are run on on-prem, private and







