Virtual meetings, remote collaboration, flexible hours: it’s becoming clear that these new ways of working are here to stay. 

Business leaders, since the onset of COVID-19, have seen workplace transformation go from an almost theoretical long-term goal to an urgent priority. Employers and employees want more flexible ways of working, and delivering on this requires the right technology. 

But flexibility isn’t the only thing that employees want. Remote working has significantly increased the demands we’re getting from many directions—in both our professional and our personal lives. Employees feel overloaded with too much information and too many tasks across too many different tools. Instead of learning another tool, we need the tools we already use to be even more helpful, and work together, in an integrated, intuitive way. 

Today’s teams need to re-imagine not only how they communicate and collaborate with each other remotely, but also how they continue to serve their own customers and support the communities they belong to. From doctors consulting with patients, to financial institutions providing critical advice to customers, to teachers delivering distant learning, to car dealerships creating virtual showrooms—it’s clear that these new ways of working are here to stay.

The future of work is here. COVID-19 has accelerated a shift in how organizations like yours get work done. Take this 2-minute assessment below to see where you’re at on the journey to the future of work, and get a free guide to help you take the next step.

It’s been quite a year. In general, and for work. Just the other day, I read a new study from Pew Research that shows 71% of people are currently working from home, and 50% of employees say they want to continue working from home at least three days a week. That’s more than half of people wanting to be remote over half the time!

As we’ve been navigating our own return to the office here at Google, one thing has become more clear than ever: the browser is no longer just a portal to the internet—it’s one of the most critical components of our tech stack. And we know we’re not alone in this. As our organization, and other organizations of all sizes, transition to a more hybrid way of working, it’s absolutely key to have a modern browser that’s built to support both admins and end users. 

The good news is, Chrome is made for this! Literally. It’s purpose-built for flexible work—and as the future unfolds and businesses’ needs continue to evolve, we’re committed to making sure our browser is even easier to manage, even more secure, and even more helpful, so all of us can be more productive. 

What’s next for Chrome

As we design and build Chrome to be a stronger asset for the enterprise, we are focused on these key areas:

1. Simple management
2. Modernized security 
3. Productivity enhancements 
4. Helpful integrations 

We’ve already made great strides in all four areas, with more exciting releases to come soon. Let’s take a closer look at what’s new and available right now, what to look forward to, and how each feature is equipping Chrome browser-based businesses (and their users) for what’s next.

When it comes to simple management there have been a lot of exciting developments—Chrome Browser Cloud Management is built for this new hybrid reality, giving IT teams the advantage of powerful and flexible management capabilities both in the cloud and on premises, so they always have the visibility and insights they need to make more informed decisions, quickly. 

With recent new releases admins can:

1. Track all versions of Chrome from one place. Our new daily version report allows IT teams to see all versions, including minor versions, in a single report to support compliance and make it easier to see and manage their entire deployment.
2. Report on apps and extensions across the organization. A new Apps & Usage report provides helpful visibility into all installed extensions, Progressive Web Apps (PWAs), Chrome apps, and Android apps. You can see versions and permissions for each individual app and even force install or block, right from the report. 
3. Remotely troubleshoot and clear browser data. This is one of my favorites because not only is it incredibly helpful, it was created from customer requests! Admins (and a lot of service desk employees) told us how useful it would be if they could clear an end user’s browsing data, cookies, and cache remotely – and our team made it happen.
4. Extension management improvements. Coming this summer: extension request workflow will empower admins to change the behavior of Chrome Web Store so that end users request extensions and admins then approve or deny the installations from a centralized list in Admin Console. Another new release is extension details, where admins can now find out exactly what extensions are installed where, who makes them, what resources they’re using, and all other extension-related details – also right from the Admin console.  

Of all of our priorities, modernized security often feels most urgent. In a recent security report, 65% of US and UK employees said they received a phishing email during the remote working period initiated by COVID-19.  Further, a study by the Ponemon Institute found that 41% of responding organizations had dealt with an attack involving the compromise of employees’ passwords, costing an average of $267,408 per organization. Between the regular emergence of new threats and the increase in targeted mobile attacks, our new ways of working definitely demand a fresh approach to security. 

• BeyondCorp Enterprise, our new modern zero trust solution, enables secure access to critical apps and services with integrated threat and data protection, all delivered through Chrome browser, was introduced in January 2021. Its agentless approach simplifies the admin and end-user experience. We also just launched BeyondCorp Enterprise protected profiles to help organizations protect their extended workforce, including contractors, frontline workers, and anyone working from home who needs to securely access corporate resources from shared or unmanaged devices. 

To learn more about Google’s approach to modernizing security, tune into the Wall Street Journal’s Advancing Security in the New Business Environment event tomorrow from 10:35 am – 10:55 am EST, with very own Parisa Tabriz (Head of Chrome Engineering, Product Management and UX) and Phil Venables (CISO of Google Cloud). 

When it comes to productivity enhancements, I’m proud to share that we’re consistently releasing features that support users no matter where they’re working. Now that the browser is where so much of our day-to-day work happens, it’s more important than ever before to build in new ways to save time and work together while apart. 

Recently released productivity-boosting features include:

1. A faster way to take action right from the address bar. Chrome Actions is a feature we launched last year,  where you can simply type in commands such as “clear browsing data ” or “open incognito window”and get down to business in just a few clicks. We’re excited to announce new Chrome Actions are now available through our beta channel! Try one of these actions to check it out: “ Run Chrome safety check,” “Create doc,” and “Manage Google Account.”
2. Link directly to highlighted text. If you like to share snippets and quotes from articles or websites with your colleagues, you’re in luck. Now, instead of sharing the URL link from the address bar, you can take advantage of the new “link to highlight” feature in Chrome to point to the specific content. Simply choose the content you want to share, right click, select “Copy link to highlight,” and then send the link – to the exact part of the page you want people to see. It’s available for desktop and Android now, and coming soon for iOS. 
3. Decreased Chrome CPU usage. This means more battery life, less heat coming off of your device, and less fan noise. 🎉 🙌🏻
4. And there’s more! To explore additional productivity features, check out this blog post. 

Our final area of focus is all about giving Chrome customers more choice with helpful integrations. We’re actively partnering with best-of-breed organizations to bring integrations —and your favorite tools— into Chrome, to create a more seamless and productive experience across the board. Stay tuned on this as we’ll have more to share later this year. In the meantime, hear from our Modern Computing Alliance partners, such as Box, HP, RingCentral, Okta and VMware, as they explore many of the most important questions about returning to the office.

We’re constantly thinking about how we can help people and organizations adapt and thrive as they begin to return to the office. See below for three events from the team that cover how to make the transition to hybrid easier for your team, be sure to check them out.

Modernizing Your Approach to Security session at the Wall Street Journal’s Advancing Security in the New Business Environment event

• Tomorrow June 2, 2021
• 10:35 – 10:55 AM EST
• Register here

Chrome Insider: Browser tips & tricks for IT admins

• June 10, 2021
• 10:00 AM  – 11:15 PT
• Register here

Over the last two years, we’ve seen a significant uptick in the number of people using messaging to connect with businesses. Whether it was checking hours of operation, verifying what was in stock, or scheduling a pick-up, the pandemic caused a significant shift in consumer behavior.

• 45% of users are spending more time on messaging services because of the pandemic 
• 85% of consumers would like to message brands directly

With the rise in demand for messaging, consumers expect communication with businesses to be  speedy, simple, and convenient. For businesses, keeping up with customer inquiries can be a labor-intensive process, and offering 24/7 support outside of store hours can be costly.  

To help businesses seamlessly deliver helpful, timely, and engaging conversations with customers when and where they need help, we introduced AI-powered Business Messages.

https://youtube.com/watch?v=fcgP3RHjBLY%3Fenablejsapi%3D1%26

What is AI-powered Business Messages?

With AI-powered Business Messages, you can connect with your customers in their moment of need, in the places they’re looking for answers—such as Google Search, Google Maps, or any brand-owned channel. For instance, check out how Walmart customers in the US are able to receive real-time information on product availability, straight from a search results page.

People turn to Google when they are searching for answers to their questions, looking to buy something, or trying to accomplish a particular task with one of our many tools. In fact, 68% of all online experiences begin with a search engine.

At Google, we know how important it is for interactions with a brand to be personalized, helpful, and simple. With AI-powered Business Messages, customers are able to chat with virtual agents that understand, interact, and respond in natural ways.

We are also combining smart automation with the ability for customers to chat with live agents when it’s really needed. This approach saves your customers precious time, while also saving you money. And with Business Messages automatically handling many customer inquiries in the background, businesses have the option to distribute their human customer service agents to address other needs. 

Getting started with conversational AI is easy with Bot-in-a-Box

We know it can be difficult to get started with AI. That’s why we are utilizing existing Google AI tools like Dialogflow—part of Google Cloud Contact Center AI—to create the capability within Google’s Business Messages called Bot-in-a-Box, which makes getting started with Conversational AI easy. Bot-in-a-Box allows for fast and effective adoption of automation for businesses of all sizes. 

Enabling Business Messages with Bot-in-a-Box can be as simple as leveraging an existing customer FAQ document you already have, whether it’s from a web page or an internal document. And since the conversational AI is powered by Business Messages and Dialogflow working together, your chat bot is able to understand and respond to customer questions automatically without the need to write code. 

Bot-in-a-Box also supports other critical journeys like “Custom Intents.” That means that your bot is able to understand the different ways customers express a similar question and respond accurately by using machine learning capabilities.

Finding success 

In April 2021, Wake County courthouses in North Carolina partnered with Tango Technology to implement Business Messages when it became apparent that being able to provide the public and attorneys with around-the-clock access to information would significantly reduce the pressure on courthouse staff. Using Bot-in-a-Box, Tango Technology was able to customize a solution for Wake County Courthouse, Justice Center, and Clerk of Superior Court in just four days.

“With the combination of Google’s Business Messages, GCP, and Dialogflow, we were able to spin up an AI-driven bot for the courts in days. And the technology stack allows us to continually improve by adding functionality in an agile process.”— Mike Lotz, Co-Founder, Tango Technology

With Business Messages, North Carolina courthouses saw a 37% decrease in the call volume handled by courthouse staff.  With 398,298 fewer phone calls during the first year of operation, the AI-based messages helped Wake County Courthouse work more efficiently and productively.

We’ve seen many brands benefiting from AI-powered Business Messages. For instance, Levi’s saw a 30% increase in off-hours shoppers and surpassed 85% customer satisfaction scores after implementing Business Messages. They also drove 30x more store-related questions than Levi’s website chat. 

Bring Google’s conversational AI to your storefront with Business Messages

Google’s Business Messages makes it easier for businesses of all sizes to engage their existing or potential customers in a virtual conversation, when and where they need it. 

To learn more, watch our Cloud Next session here or visit us at g.co/businessmessages. We have specialized services to help you get started  and can share the wisdom of our channel partners and dedicated experts who specialize in unleashing the potential of conversational AI.

In previous blog posts, we’ve discussed the benefits that organizations can reap by measuring and then optimizing their overall ESG impact. In this post, we’ll look at the endgame: sustainable transformation into an organization that continually adapts to maximize its resilience while reducing risk. Where will my customers be with the evolving global community landscape? How can I design communities and products with sustainability in mind? Are my assets exposed to physical climate risk — drought, flood, wildfire? Adaptation and resilience are the board and legislative focus areas that the ambition loops created by Google Cloud Ready – Sustainability seek to accelerate. 

This is especially important due to the scrutiny of governments and financial institutions as they evaluate the viability of physical asset investments. These organizations want assurances that their investments will not be under undue environmental risk. Similarly, companies embarking on net-zero transitions can realize interest expense savings by providing the measurable, accountable assurances their financiers demand.

Leveraging analytics for climate and business resilience

We’ve said it before, but it bears repeating: The Google Cloud Ready – Sustainability program challenges the notion that sustainability is just a nice-to-have or merely good PR. Rather, we designed the program to help organizations adapt to a net-zero future with solutions that reduce risk, support growth, provide competitive advantages, and positively impact the bottom line. The following partners provide data and analytics that offer deep insights into the environment, natural resources, and social trends that point the way toward sustainable, profitable growth. 

Atlas AI has built a geospatial artificial intelligence platform that helps every organization anticipate changing societal conditions — where people live, where wealth and poverty are concentrated, how the physical makeup of communities is evolving, and more — to determine where to invest today to prepare for the world of tomorrow. Atlas AI customers, which range from the World Bank and global NGOs to multinational corporations, use the platform to accelerate growth, future-proof supply chains, target resources to vulnerable populations, and build greater resilience to climate change.  

Climate Engine’s SpatiaFi solution, powered by Google Cloud, helps financial services organizations connect economic assets to the world of Earth observation data supporting regulatory reporting, climate risk reduction, and new innovative sustainable finance offerings. Combining billions of planetary observations with peer-reviewed scientific methods, SpatiaFi is connecting Earth science to operational systems offering new levels of accuracy, transparency, scalability, and trust in climate and sustainability data in the context of financial decision-making.

Kumi Analytics‘ KACSAT solution was approved by OxCarbon as a methodology for the calculation and verification of voluntary carbon offsets in support of nature-based solutions. KACSAT leverages multiple satellite platforms and Google Earth Engine‘s state-of-the-art processing tools to enable science-based carbon assessment aligned to the Oxford Offsetting Principles of environmental integrity, additionality, permanence, and achieving net-zero emissions. Environmental organizations, financial institutions, and corporations can now offset their carbon footprints through the reforestation and conservation of millions of hectares of forests — something that was previously limited due to the cost and time of validating high-quality forest projects.

Tensorflight revolutionizes property underwriting with AI. Its cutting-edge tool provides underwriters and insurers with access to rich and highly accurate datasets for commercial and residential properties, enabling them to create superior insurance products. As pioneers of the first property-inspection platform based on convolutional neural networks, Tensorflight’s advanced technology connects seamlessly via API and utilizes ground-level imagery, satellite, and aerial data. This unique approach enables the company to generate precise replacement costs and conduct more comprehensive risk assessments. By automating property inspections and enhancing underwriting accuracy, Tensorflight empowers insurance providers to plan for the future with pragmatic decision-making. With Tensorflight, the future of property underwriting is transformed, offering unparalleled insights, efficiency, and sustainability.

Are you ready for sustainability transformation?

Transforming into a net-zero organization means much more than building resilience to climate change, as important as that is. It also means finding the customers of the future, achieving ongoing energy savings, more sustainable resource usage, and improved transparency to regulatory institutions and consumers. Google Cloud Ready – Sustainability partners offer certified solutions that can help organizations get there.

Look for Google Cloud Ready – Sustainability validated solutions on the Google Cloud Partner Directory Listing, Google Cloud Ready Sustainability Partner Advantage page, and — if applicable — via the Google Cloud Marketplace. We hope to help customers better understand how these technologies can help them meet their ESG goals, find the right solutions for their particular challenges, and implement solutions faster. 

Learn more about the Google Cloud Ready – Sustainability validation initiative and explore all our partners in sustainability transformation.

Reboot your Startup with our technical guided series

At Google Cloud, we want to provide you with the access to all the tools you need to grow your business. Through the Google Cloud Technical Guides for Startups, leverage industry leading solutions with how-to video guides and resources curated for startups. 

This multi-series contains 3 chapters: Start, Build and Grow, which matches your startup’s  journey:

• The Start Series: Begin by building, deploying and managing new applications on Google Cloud from start to finish.
• The Build Series: Optimize and scale existing deployments to reach your target audiences.
• The Grow Series: Grow and attain scale with deployments on Google Cloud.

Additionally, at Google we have the Google for Startups Cloud Program, which is designed to help your business get off the ground and enable a sustainable growth plan for the future. The start of the Build Series delineates the benefits of the program, the application process, and more to help your business get started on Google Cloud.

A quick recap of the Build Series

Once you have applied for the Google for Startups Cloud Program, there’s so much to explore and try out on Google Cloud. 

Figuring out a rapid but solid application development process can be key to many businesses in reducing time to market. Furthermore, learning what database to use to handle application data can be tricky. Deep dive into our Firestore video which walks through how Firestore can help you unlock application innovation with simplicity and speed.

We then move on to a deep dive into BigQuery and how it can help businesses. BigQuery is designed to support analysis over petabytes of data regardless of whether it’s structured or unstructured. This video is the goto video for getting started on BigQuery!If you are someone looking to run your Spark and Hadoop jobs faster and on the cloud, look to Dataproc. To learn more about Dataproc and how this has helped other customers with their Hadoop clusters, click the video below to learn all things Dataproc related.

Next, we find out what Dataflow can bring to your business; some advantages, sample architectures, demos on the console, and how other customers are using Dataflow. 

We also talked about Machine Learning, starting from selecting the right ML solution to Machine Learning APIs on cloud to exploring Vertex AI. Following that we look into API management in Google Cloud and how Apigee helps operate your APIs with enhanced scale, security, and automation.

We ended the series with the last two episodes focusing around security deep-dive and using Cloud Tasks and Cloud Scheduler.

Coming up next – The Grow Series

Dive into the next chapter of this multi-series, with our upcoming Grow Series, where we will be focusing on growing and attaining scale with deployments on Google Cloud.

Check out our website and join us by checking out the video series on the Google Cloud Tech channel, and subscribe to stay up to date. 

See you in the cloud!