Startups worldwide turn to Google Cloud tools to build fast on a strong and easy to use platform that helps them get to market and launch products faster, all while building on the cleanest cloud in the industry. Startups leverage Google Cloud and our Google for Startups Cloud Program to go from idea to IPO, and there are a variety of products on Google Cloud that can help them.

Here are the 8 top products that startups use on Google Cloud to innovate and grow:

Firebase for app development

Speed up innovation with Firebase, a mobile development platform that’s fully integrated with Google Cloud. Work in a simpler cloud environment, easily pull in products or services, and build your apps faster.

Cloud SQL for database needs

Build your startup’s foundation with Cloud SQL, a fully managed relational database solution that integrates with Google Cloud services. Create and connect to your first database in minutes and scale with a single API call.

AI and machine learning products

Solve tough problems with AI and machine learning products, built with the best of Google’s technology. Train deep learning and machine learning models cost-effectively so you can iterate and innovate faster.

BigQuery for data analytics

Drive agility with BigQuery, a serverless, cost-effective, multi-cloud data warehouse. Query streaming data in real time, predict business outcomes with built-in machine learning, and share analytics with just a few clicks.

Google Kubernetes Engine (GKE) for containers

Unlock faster, more secure app development with GKE, the most scalable Kubernetes platform. Streamline operations with release channels that fit your business needs and leave cluster monitoring to Google engineers.

Looker for data visualization

Get more from your data to keep moving ahead of the competition with Looker, a trusted business intelligence and data platform. Generate real-time reports and get insights at the right time with proactive alerts.

Cloud Run for serverless computing

Create scalable containerized apps in any programming language on Cloud Run, a fully managed compute platform. Pair it with container tools like Cloud Build and Docker, and only pay when your code is running.

Cloud Armor for security

Protect your startup from Web attacks with Cloud Armor, a leading Distributed Denial-of-Service (DDOS) defense service. Use it with an HTTP Load Balancer for Managed Instance Groups across regions to keep your workloads highly available and secure.

To learn more about products best-suited to the unique demands of startups, check out our startups solution page. Our team is looking forward to discussing how these products can help you. If you’re not already in the program, you can get started here.

If you want to learn more about how Google Cloud can help your startup, visit our page here to get more information about our program, and sign up for our communications to get a look at our community activities, digital events, special offers, and more.

Editor’s Note: In a previous blog, we discussed how home improvement retailer Lowe’s was able to increase the number of releases it supports by adopting Google’s Site Reliability Engineering (SRE) framework on Google Cloud. Lowe’s went from one release every two weeks to 20+ releases daily, helping meet its customer needs faster and more effectively. Today, the Lowe’s SRE team shares how they used SRE principles to decrease their mean-time-to-recovery (MTTR) by over 80 percent.

The stakes of managing Lowes.com have never been higher, and that means spotting, troubleshooting and recovering from incidents as quickly as possible, so that customers can continue to do business on our site. 

To do that, it’s crucial to have solid incident engineering practices in place. Resolving an incident means mitigating the impact and/or restoring the service to its previous condition. The average time it takes to do this is called mean time to recovery (MTTR). Tracking this metric helps us stay on top of the overall reliability of our systems at Lowe’s, while simultaneously improving the speed with which we recover. Our goal is to keep the MTTR metric as low as possible, so that failures don’t negatively impact our business. Here are the four areas we addressed to drive holistic improvement in our MTTR.

Lowe’s incident reporting process

To reduce MTTR, we created a seamless incident reporting process following SRE principles. Our incident reporting process is a workflow that starts at the time an incident occurs, and ends with an SRE captain who closes the action items after a postmortem report. With this approach, we are able to limit the number of critical incidents. The reporting process involves three core components: monitoring, alerting, and blameless postmortems.

Monitoring and alerting

Having proper monitoring and alerting in place is crucial when it comes to incident management. Monitoring and alerting tools let you detect issues as soon as they occur, and notify the right person in the shortest possible time to take action. From a measurement standpoint, we track this as our mean time to acknowledge (MTTA). This is the average time it takes from when an alert is triggered, to when work on the issue begins.

At the time of an incident, our monitoring and alerting tools notify the on-call SRE first responder via PagerDuty in the form of a phone call, text message and email. Our SRE software engineering team has done a lot of automation to enable various Service Level Indicator (SLI) alerts and Service Level Agreement (SLA) notifications. The on-call SRE then initiates a triage call with our service/domain stakeholders to resolve the incident. As a result, we reduced our MTTA from 30 minutes in 2019, to one minute – a 97 percent decrease. 

Blameless postmortems: learning from incidents

A postmortem is a written record of an incident, its impact, the actions taken to resolve it, the root cause and the follow-up actions to prevent the incident from recurring (see example here). A blameless postmortem builds on that and is a core part of an SRE culture, and our culture at Lowe’s. We ensure that individuals are not singled out, and the outcome for all postmortems are directed toward learnings and process improvement.

For us, the postmortem process is the biggest part of our incident workflow. When an SRE creates a new postmortem report, the first step is to conduct a postmortem session with domain stakeholders to review the report. The postmortem then goes into the review stage and gets reviewed by more stakeholders in our weekly postmortem meeting. In the final stage of this process, the SRE captain will close the report once everyone in the weekly meeting agrees that the report is complete.

To conduct a successful postmortem, it is critical to keep the focus on identifying gaps and issues with the system and operations processes, rather than an individual, and generate concrete actions to address the problems we’ve identified. To ensure this, we follow a couple of best practices:

1. We start by gathering the facts from the person who identified the problem, and each SLI owner has to identify a gap or the next SLI upstream owner who created the impact for them.
2. Every SLI owner is provided full opportunity to present their case, and identifying the issue is done as a community exercise. 
3. Once action items and process changes are identified, an owner is nominated to complete the actions, or they will volunteer. 
4. For easy reference, we publish and store postmortems in our incident knowledge base. This process helps SREs continuously improve as future incidents arise. 

Continuous Improvement 

Encouraging a culture of honest, transparent and direct feedback that you need for blameless postmortems is often an iterative process that needs sponsorship from executives, empowering incident captains to lead the entirety of the discussion and outcomes. Running successful postmortems, and completing action items from them, needs to be recognized and accounted for in SRE performance objective assessment. As shared in Google’s SRE book, the best practice is to ensure that writing effective postmortems is a rewarded and celebrated practice, with leadership’s acknowledgement and participation. This is possibly the hardest part to accomplish in an effective postmortem during a cultural transformation unless you have full buy-in from leadership.

However, it’s all well worth it. This process is a key part of how we were able to improve our MTTR over time—from two hours in 2019 to just 17 minutes! 

Our SRE incident reporting process has also transformed how our company solves issues. By streamlining this workflow from alerting, to solving an issue, to blameless postmortems, we have reduced our MTTR by 82 percent and our MTTA by 97 percent. Most importantly, our team is learning from every incident and becoming better engineers as a result. Visit the SRE Google Cloud website to learn more about implementing SRE best practices in the cloud.

Acknowledgement

Special thanks to Rahul Mohan Kola Kandy, Vivek Balivada, and the Digital SRE team at Lowe’s for contributing to this blog post.

Retail will forever be an industry that must constantly reinvent itself in response to, and anticipation of, ever-changing consumer demands.

Digital transformation is fueling these changes and we’ve previously spoken about how businesses including Ulta Beauty and Kohl’s are taking advantage of Google Cloud to put data at the center of what they do and deliver the best possible shopping experience and product offerings for their customers.

Leveraging Google Cloud machine learning platform, Sainsbury is able to develop predictive analytics models to spot trends and adjust inventory, providing shoppers with a better experience. 

Sainsbury’s, one of Britain’s best-known supermarkets, is another great example of a business transforming the way it engages with its customers with the cloud.

With over 150 years of service, Sainsbury’s vision is to be the most trusted retailer, where people love to work and shop. It makes customers’ lives easier, by offering great quality and service at fair prices. 

The food industry and the way that customers shop is rapidly changing. From foodie hashtags on Instagram, to the latest cooking fads, customers want to stay connected to the latest trends and Sainsbury’s is empowering them do that.

To help Sainsbury’s achieve this goal, its Commercial and Technology teams, in partnership with Accenture, are building cutting-edge machine learning solutions on Google Cloud Platform (GCP) to provide new insights on what customers want and the trends driving their eating habits.

With the help of Google Cloud Platform, we are generating new insights into how the world eats and lives, to help us stay ahead of market trends and provide an even better shopping experience for our customers.
–Phil Jordan, Group CIO, Sainsbury’s 

Sainsbury’s solution relies on data from multiple structured and unstructured sources. Using Google Cloud’s powerful cloud-based analytics tools to ingest, clean and classify that data, and a custom-built front-end interface for internal users to seamlessly navigate through a variety of filters and categories, Sainsbury’s is able to gain advanced insights in real time.

As a result, Sainsbury’s has been able to develop predictive analytics models to spot trends and adjust inventory, providing shoppers with a better experience. 

Phil Jordan, Group CIO of Sainsbury’s believes this project will have a big impact.

“The grocery market continues to change rapidly. We know our customers want high quality at great value and that finding innovative and distinctive products is increasingly important to them. With the help of Google Cloud Platform, we are generating new insights into how the world eats and lives, to help us stay ahead of market trends and provide an even better shopping experience for our customers.” 

This project is also a great example of the successes Google Cloud customers have when they work with the company’s partners.

“We’re delighted to partner with Google Cloud to help the Sainsbury’s Commercial team apply predictive analytics to the identification of new and emerging trends in grocery,” says Adrian Bertschinger, Managing Director for Retail, Accenture.

“The food sector is experiencing significant, rapid disruption, and this new, cloud-based insights platform will help Sainsbury’s identify trends much earlier and adapt their product assortment in a faster, more informed way—all for the benefit of customers.” 

Whatever the next food or shopping trend may be, Sainsbury’s is looking to the cloud to help them stay a step ahead.