Retail will forever be an industry that must constantly reinvent itself in response to, and anticipation of, ever-changing consumer demands.

Digital transformation is fueling these changes and we’ve previously spoken about how businesses including Ulta Beauty and Kohl’s are taking advantage of Google Cloud to put data at the center of what they do and deliver the best possible shopping experience and product offerings for their customers.

Leveraging Google Cloud machine learning platform, Sainsbury is able to develop predictive analytics models to spot trends and adjust inventory, providing shoppers with a better experience. 

Sainsbury’s, one of Britain’s best-known supermarkets, is another great example of a business transforming the way it engages with its customers with the cloud.

With over 150 years of service, Sainsbury’s vision is to be the most trusted retailer, where people love to work and shop. It makes customers’ lives easier, by offering great quality and service at fair prices. 

The food industry and the way that customers shop is rapidly changing. From foodie hashtags on Instagram, to the latest cooking fads, customers want to stay connected to the latest trends and Sainsbury’s is empowering them do that.

To help Sainsbury’s achieve this goal, its Commercial and Technology teams, in partnership with Accenture, are building cutting-edge machine learning solutions on Google Cloud Platform (GCP) to provide new insights on what customers want and the trends driving their eating habits.

With the help of Google Cloud Platform, we are generating new insights into how the world eats and lives, to help us stay ahead of market trends and provide an even better shopping experience for our customers.
–Phil Jordan, Group CIO, Sainsbury’s 

Sainsbury’s solution relies on data from multiple structured and unstructured sources. Using Google Cloud’s powerful cloud-based analytics tools to ingest, clean and classify that data, and a custom-built front-end interface for internal users to seamlessly navigate through a variety of filters and categories, Sainsbury’s is able to gain advanced insights in real time.

As a result, Sainsbury’s has been able to develop predictive analytics models to spot trends and adjust inventory, providing shoppers with a better experience. 

Phil Jordan, Group CIO of Sainsbury’s believes this project will have a big impact.

“The grocery market continues to change rapidly. We know our customers want high quality at great value and that finding innovative and distinctive products is increasingly important to them. With the help of Google Cloud Platform, we are generating new insights into how the world eats and lives, to help us stay ahead of market trends and provide an even better shopping experience for our customers.” 

This project is also a great example of the successes Google Cloud customers have when they work with the company’s partners.

“We’re delighted to partner with Google Cloud to help the Sainsbury’s Commercial team apply predictive analytics to the identification of new and emerging trends in grocery,” says Adrian Bertschinger, Managing Director for Retail, Accenture.

“The food sector is experiencing significant, rapid disruption, and this new, cloud-based insights platform will help Sainsbury’s identify trends much earlier and adapt their product assortment in a faster, more informed way—all for the benefit of customers.” 

Whatever the next food or shopping trend may be, Sainsbury’s is looking to the cloud to help them stay a step ahead. 

There are multiple reasons a growing number of database administrators, enterprise architects, application developers and other technology practitioners are moving to Google Cloud’s various database services.

Some are being driven by missing features in offering from other providers such as AWS. In Gartner’s Magic Quadrant for Operational Database Management Systems, the research and advisory firm points out that, “AWS’s surveyed reference customers scored its overall product capabilities one standard deviation (STD) below the mean. Their responses identified missing features such as multiregion writes and autosharding.”

Others are moving to database services on Google Cloud Platform driven by a few benefits. According to Gartner, “Reference customers repeatedly commented on Google’s ease of use and implementation, reliability and integration (with other services and other systems). Reference customers scored Google a full STD above the mean for satisfaction with GCP’s pricing; it received the second-highest satisfaction score of any vendor in this Magic Quadrant.

If you are looking to leverage the power of Google Cloud database offerings—but were unsure of which database services comes closest to the service you are currently using, here’s a handy map to find your way.

With Google Cloud, Autonom8 can run a platform that accelerates and streamlines customer journeys in a scalable, reliable, cost-effective infrastructure, while using advanced optical character recognition to enable intelligent document processing.

About Autonom8

Headquartered in the United States and India, Autonom8 has built a low-code SaaS platform that allows businesses to digitize customer-facing workflows. The business aims to help clients reduce costs and improve interactions with their customers through automation and enablement of customer journeys.

Industries: Technology

Location: United States and India

Google Cloud results:

• Increased margins by up to 30% by switching from a home-grown OCR system to Cloud Vision AI
• Enables one DevOps team member to manage up to 30 customers
• Provides real-time information about customer journeys to enable businesses to respond quickly and accurately
• Ensures use of its platform with containerization in customers’ private data centers
• Reduced operating costs by up to 20% with localized scalability and architecture through GKE

Just as cars are evolving to become autonomous, smart and self-driving, enterprises can gain self-awareness, an ability to learn and an ability to adapt. This is the value proposition put forward by Autonom8, an India- and United States-based enterprise workflow management software business. “We provide a low-code, high-intelligence customer journey automation SaaS platform,” explains ​​Ranjit Padmanabhan, Co-founder and Chief Technology Officer (CTO), Autonom8.

The Autonom8 platform includes components, such as A8Studio, a drag and drop location from which clients can create customer journeys, a chat platform that enables clients to create chatbots, and an analytics module. “With our platform and services, businesses can reduce costs and improve interactions with their customers by applying automation to accelerate and provide better customer journeys,” adds Padmanabhan.

Demand for Autonom8 is being driven by the changing customer demands of enterprises, including the expectation to interact with them over multiple channels, and the rising cost of building software with experienced developers. These trends place enterprises under growing pressure to increase the productivity of the people they do have, particularly those who are less technically inclined. In addition, changing consumer habits, regulations and the emergence of new technologies mean customer journeys cannot remain static and need to evolve.

Developing a microservices-based SaaS platform

From the start, Autonom8 planned to deliver a SaaS platform and initially deployed on a multinational cloud service, chosen due to the team’s familiarity with its products and the availability of credits. However, the company’s decision to opt for a microservices architecture that enables individual services to scale independently while running in a containerized environment, demanded high-quality container orchestration. To optimize cost, scalability and performance, Autonom8 began evaluating Google Kubernetes Engine (GKE).

The business then completed a side-by-side comparison between Google Cloud and its incumbent provider of compute, storage and other services. Google Cloud fared favorably, with Vision AI in particular providing powerful machine learning and optical character recognition (OCR) functionality, supporting a key use case for Autonom8.

In addition, many of Autonom8’s clients at the time are financial institutions in India, and legally required to retain data within the country’s borders. Google Cloud’s global network and local presence means the business could fulfill this requirement easily.

“We decided to evaluate Google Cloud, particularly GKE, from two perspectives. One, from a security perspective, as we sell to banks that audit our platform, and two, as a failover between regions because downtime costs money. We found it a compelling solution.”

— Ranjit Padmanabhan, Co-founder and Chief Technology Officer (CTO), Autonom8

A seamless move to Google Cloud

Autonom8 began deploying on Google Cloud in 2018, with its architecture comprising storage, compute, serverless, container management and orchestration, and Vision AI. “We looked at our scripting with the previous provider, and using the Google Cloud documentation available online, educated ourselves over a few weeks before moving pieces of our architecture step by step to Google Cloud,” says Padmanabhan. “We did not run into any major issues. It was pretty simple, with our experienced engineers training others in the product.”

According to the CTO, the business had two options when moving to Google Cloud. Autonom8 could either install raw virtual machines and effectively create its own virtualized data center, or rely on managed services for functions such as memory store, registration and authentication to save time and resources over the long term. Autonom8 opted for the latter and has transitioned fully to Google Cloud, with the number of cloud products and services in its architecture rising from five to about 15. While each product and service performs a key role in the delivery of Autonom8’s products and services, Padmanabhan nominates GKE, Vision AI and Cloud SQL as providing the greatest value to the business.

Scalability, real-time monitoring and intelligent document processing at low cost

With GKE, the business can now scale the nodes or containers specific to each microservice in the event traffic to a particular client surges, due to a rebate or promotion. “Through the combination of the architecture and localized scalability we achieve with GKE, we are reducing our operating costs by up to 20%,” says Padmanabhan.

Running an open source TimescaleDB on Postgres in Cloud SQL enables Autonom8 to give its clients the ability to monitor customer journey information in real time. An example of a journey is applying for a bank loan. The customer must take steps including providing income, tax and other financial details that the bank then appraises to help make a decision on the application. “The moment someone applies for a loan, for example, a bank knows about it and can monitor for fraud, bottlenecks, or other abnormalities, and immediately route to a remediation workflow,” explains Padmanabhan. “Cloud SQL enables us to maintain transactional logging and provide real-time data to our dashboards.”

After evaluating alternative services, including developing a home-grown OCR engine, the business turned to Cloud Vision AI to manage the intelligent document processing that comprises much of its transactional volume. “Vision AI is significantly better than the alternatives and the cost of maintaining our version did not make sense, because Google Cloud continues to make improvements over time that enable us to deliver more and more accurate results to our customers,” says Padmanabhan. “Switching from our home-grown service to Vision AI has enabled us to increase our profit margins by up to 30%.”

“Through the combination of the architecture and localized scalability we achieve with Google Kubernetes Engine, we are reducing our operating costs by up to 20%.”

—Ranjit Padmanabhan, Co-founder and Chief Technology Officer (CTO), Autonom8

Supporting client demands and improving developer efficiency

Google Cloud also enables Autonom8 to meet the demands of businesses that want to run its platform within their own private data centers. “We can undertake the build within Google Cloud and ship our containers to compatible hosts within those clients’ data centers,” explains Padmanabhan. “With our previous provider, we could create containers, but these would not run properly within those data centers.”

Furthermore, Google Cloud documentation and online resources help Autonom8 reduce the training needed for new developers to become productive, with the Google Cloud learning curve taking up just 10% of the overall onboarding cycle.

The organization spends the equivalent of just 3% of its overall annual revenue on DevOps, measured as DevOps Utility Ratio, while the cloud cost of revenue is about USD 1 for every USD 6 in annual recurring revenue, measured as Cloud Utility Ratio. “These two metrics are about what we can do with the people we have,” explains Padmanabhan. “Our current ratio implies that one DevOps person can handle approximately 30 customers. This is made possible by the tools we have, and the comprehensive support from Google Cloud in terms of security patches, intelligent alerts, resource overloading, and more.”

Google Cloud also provides the flexibility for Autonom8 to accommodate the varying service levels required by individual customers based on factors, such as the impact of downtime, as the business can failover seamlessly between regions to mitigate the impact of any issues that may occur.

“Our current ratio implies that one DevOps person can handle approximately 30 customers. This is made possible by the tools we have, and the comprehensive support from Google Cloud in terms of security patches, intelligent alerts, resource overloading, and more.”

—Ranjit Padmanabhan, Co-founder and Chief Technology Officer (CTO), Autonom8

Integrating Google Workspace with Autonom8 to deliver new capabilities

Autonom8 relies on Google Workspace for communication, collaboration and other workplace productivity requirements, growing its footprint from Gmail when the employee population was four or five, to a range of products including Sheets and Drive as the business grew. “It became natural to use the capabilities in Google Workspace as we matured,” says Padmanabhan. “One of the most interesting capabilities was our ability to integrate Google Workspace into our platform. For example, when someone is running a workflow, they can add data from a Sheet. We’ve added Google Workspace authentication capabilities into our products as well.”

“Everyone is using shared links to Drive and I really like the granular permissions structure,” he adds. “I can open up folders to clients while keeping an internal space within the business to ensure security and privacy.”

With Google Cloud, Autonom8 is now poised to continue growing its business and adding new features and capabilities for clients. “We are extremely excited at the opportunity to step up our offering to clients with Google Cloud,” concludes Padmanabhan.

VMs and their relevance to a cloud-native future: A conversation

Last week, we published the first episode of VM End-to-End, a series of curated conversations between a “VM skeptic” and a “VM enthusiast”. Join Brian and Carter as they explore why VMs are some of Google’s most trusted and reliable offerings, and how VMs benefit companies operating at scale in the cloud. Here’s a transcript of the first episode:

Carter Morgan (VM skeptic): My team asked me to research VMs and see how they compare to other cloud-native approaches, like microservices, containers, and serverless. And to be honest with you, I am not excited about it at all. So I’ve brought in someone who is, Brian, resident VM expert. Welcome, Brian!

Brian Dorsey (VM enthusiast): Hello. I’m super happy to be here, because I am really excited about VMs.

Carter: How? See this is why I wanted to bring you here. I don’t understand how you can be so excited about VMs, already?

Brian: How can you not? It is like the best of both worlds. You’ve got a stable, reliable system you can run anything on, and you’re in the cloud, close to all of the new features, and you get new automation tooling.

Carter: See, that’s what I’m kind of skeptical about. When I think about the features of a modern system, I’m not sure that a VM can provide me with those.

Brian: Okay. Well, let’s be kind of specific there. What do you mean by a modern system?

Carter: When I think about a modern system, I think about things like modularity. I think about scalability and reliability. I want automation. I don’t want to have to do everything manually. I even think about portability and being able to move my workloads wherever they need to go. I also don’t want to implement everything by hand. I don’t want to have to do everything myself. Is that something I can get with a VM?

Brian: Yeah. Great, because I actually think we can get most of that, and I wonder, why not? Let’s go one level deeper and then we’ll come back out. In your mind, what is a VM?

Carter: Oh, you’re putting me on the spot, Brian?!

Brian: Yep.

Carter: Okay. A VM, it’s a computer, but it’s a virtualization. It’s a slice of a computer. And so, what it lets you do is it lets you run multiple operating systems on one machine, so it looks like you have multiple machines running on one physical machine.

Brian: Yep. Absolutely. And in the cloud kind of not.

Carter: Oh, what?

Brian: Yeah. So here’s why I say not. The obstructions are all there, so you’ve got memory CPU, disk, networking. And instead of from one computer, in the cloud, that’s coming from all of the computers in a data center. So the CPU is coming from a lot of machines. The networking is from the whole data center. And so, I like to think about it as instead of a slice of a computer, it’s a slice of the data center

Carter: Instead of a slice of a computer, it’s a slice of a data center. That sounds interesting. Impressive, even. But also abstract. Do you have some examples of features that you can get from a cloud VM that you can’t get from a traditional VM on one machine?

Brian: My turn to be specific. Yeah. I think one example is like bin packing. You talk about these VMs, and their different shapes. So you have one that needs a lot of CPU and another that needs a lot of memory. Maybe you’ve got a bunch of them that need a lot of CPU and they don’t fit so well in the same box without orphaning some of the memory or CPU. And if you’re running those in a whole data center, or you can basically just leave it to Google to solve that problem, you can just have whatever shape machine you want and we’ll figure out where to put it. Basically, that lets you customize your machines to exactly what you need.

Carter: Okay. That’s very interesting, because that’s a hard problem. And so, if you can just let Google handle where your workloads are going to go, that’s a good benefit. If that’s the only benefit of cloud VMs though, I’m not sure I’m sold on them over other approaches. Is there anything else we got?

Brian: Absolutely. There’s a ton of stuff we could talk about in terms of automation and other things. But I think another really concrete example is disks, and it’s kind of my favorite there, because you think about a physical disk and you read and write blocks from it, right? It’s a block device. In the data center level, those blocks could be on hundreds or thousands of different machines, and so all of them are working together to give you more reliability and make things smoother, more predictable in terms of performance. So what you get out of it is something that looks a lot like a SAN, you can take backups of disks that are running even, or if you’ve run out of space, like I think almost all of us have, you can just make the disk bigger. So, things like that.

Carter: That’s impressive, especially like you’re saying being able to run and just scale up, scale down or resize. Okay. Then another very targeted question. It’s going to sound like a dig. I don’t mean it to you. Google’s putting a lot of effort and resources into Google Kubernetes Engine (GKE). And so, is Google even still investing in VMs?

Brian: Absolutely. Where do you think these containers run? Every Kubernetes cluster is running on top of a whole bunch of VMs. And so, everything you learned about VMs applies to those clusters that you’re running. Also, another example is our managed databases, so Cloud SQL. So if you’re running Postgres or MySQL on a Cloud SQL, that’s running on VMs. And there’s a bunch of other examples, too.

Carter: I can’t get away from VMs, even if I tried, it sounds like.

Brian: Nope.

Carter: Okay. The way you’re saying that is making me think that maybe I need to rethink my idea that VMs are just old, dusty pieces of technology. So I want to be clear, definitively, are you saying that VMs have a place in a cloud-native future?

Brian: Absolutely. I want to take old and dusty and turn that into mature and reliable. Then the future part, all these things are built on top of it and we’re building new things over time. So we’ve got tools for scaling clusters of machines up and down. That’s using Kubernetes, but you can use it directly. And we keep investing and doing more and more things there. So, absolutely, part of the future as well.

Carter: Okay. Then what about if I wanted to switch to them? I’m pretty familiar with Kubernetes. It’s fairly easy to get started. What about with VM? Is it going to take me years to get started on these?

Brian: No. It’s just a computer. Basically, anything that’s already running on a computer somewhere, even if you don’t have the team who built it nearby, you can run that on a VM and in turn you can run it on a cloud VM and get a bunch of the cloud benefits as well.

Carter: All right. I must admit that you’ve swayed me a little bit. I’m still skeptical, but what you said made a lot of sense. I still have a lot of questions. I want to know about keeping costs down. I want to know how to update VMs. I have this idea in my head that they’re really slow to start and stop. Stateful data, I’m curious about that.

Brian: Awesome. How much time do you have?

Carter: All right. You know what, let’s have this convo another day, and maybe, just maybe we can agree that VMs do matter in a cloud-native future.