Media CDN to Intelligently Deliver Streaming Experiences to Viewers around the World!

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The digital media and entertainment industry is experiencing dramatic growth, as audiences migrate to online experiences and content providers seek to deliver new and innovative content. According to The Global Internet Phenomena Report, streaming video accounted for 53.7% of internet bandwidth traffic, up by 4.8% from a year ago. This rapid growth of over-the-top content is straining existing infrastructure, fueling media companies’ shift to the public clouds with their global presence and greater distribution capacities. In addition, other use cases such as gaming, social networks, AR/VR experiences, and education continue to fuel the need for intelligent media services and operations.
Today, at the 2022 NAB Show Streaming Summit, we’re excited to announce the general availability of Media CDN — a modern, extensible platform for delivering immersive experiences with unparalleled scale and intelligence. Media CDN will enable media and entertainment customers to efficiently and intelligently deliver streaming experiences to viewers anywhere in the world. The same infrastructure that Google has built over the last decade to serve YouTube content to over 2 billion users is now being leveraged to deliver media at scale to Google Cloud customers with Media CDN.
Unparalleled planet-scale reach and scale
Media CDN’s foundational advantage is the Google network. We have invested decades of resources to build tremendous capacity and reach in over 200 countries and more than 1,300 cities around the globe. Modern video applications are sensitive to fluctuations in latency, so getting content closer to users enables higher bitrates and reduces rebuffers, resulting in a superior experience for the end user. Media CDN builds on the success of the existing Cloud CDN portfolio for web and API acceleration and complements it by enabling delivery of immersive media experiences.
In addition to running on planet-scale infrastructure, Media CDN tailors delivery protocols to individual users and network conditions. Media CDN includes out-of-the-box support for QUIC (HTTP/3), TLS 1.3, and BBR, optimizing for last-mile delivery . When the Chrome team rolled out widespread support for QUIC, video rebuffer time decreased by more than 9% and mobile throughput increased by over 7%.
Media CDN also achieves industry-leading offload rates. With multiple tiers of caching, we minimize calls to origin — even for infrequently accessed content. This alleviates performance or capacity stress in the content origin and saves costs. These features are built into the product and seamlessly support customer content hosted on Google Cloud, on-premises, or on a third-party cloud.
“We are excited to leverage Media CDN to continue to deliver an exceptional streaming experience for Stan users across Australia. With Google’s massive network, and a deep reach into the ISPs, we are able to deliver the highest quality video for our users, no matter where they are”—John Hogan, Chief Technology Officer, Stan
“Our mission at U-NEXT is to deliver the highest quality and most entertaining content to our users. Google Cloud’s Media CDN helps us efficiently scale our infrastructure, which is challenging with a vast library of content. Media CDN offloaded 98.3% of requests from our origin server while delivering consistent great quality.”—Rutong Li, Chief Technology Officer, U-NEXT
Broader platform for monetization and immersive experiences
While global distribution is critical for a high-quality end-user experience, it’s only one piece of delivering a world-class platform for immersive experiences. Media CDN offers additional capabilities to enable this transformation — ad insertion, ecosystem integrations and platform extensibility, and powerful AI/ML analytics for interactive experiences.
Streaming providers can improve monetization through integrated ad serving via the Video Stitcher API, which allows manipulation of video content to dynamically insert ads.
Through extensible ecosystem integrations, Media CDN connects customers to key capabilities to simplify their operations. For example, the Transcoder API supports custom streaming formats, while the Live Stream API transcodes mezzanine live signals into direct-to-consumer streaming formats, for multiple device platforms.
Media CDN is built with AI/ML that will give viewers more control over how they see, experience, and even interact with content. For example, sports fans watching a game can obtain real-time stats and analytics, viewers can purchase items from virtual billboards, etc.
Cloud-native and developer-friendly operations
Media companies are under pressure to develop and deploy innovative experiences at a furious pace. Media CDN was built by developers, for developers, with automation and observability built in, giving media providers the speed and flexibility they need to integrate delivery provisioning and management into their content release processes.
Media CDN offers comprehensive APIs and automation tools such as Terraform. Detailed, pre-aggregated metrics and playback tracing make it easy to diagnose performance across the entire infrastructure stack. Real-time visibility is provided via Google Cloud’s operations suite, and integrates with tools that developers already use such as Grafana and ElasticSearch.
“Leveraging the same infrastructure as YouTube, Google Cloud’s Media CDN combines geographic reach, API-first architecture and integration with the Cloud operations suite. This is a transformative move that is aligned with the future of the CDN industry.”— Ghassan Abdo, Research Vice President, WW Telecom, Virtualization and CDN, IDC
“Viewers around the world are demanding best-in-class video quality and performance across modes of consumption. A video-first delivery network can be a game changer in this space. We’re excited to partner with Google Cloud and to leverage Media CDN to enable premium video experiences and customer engagements.”—Juan Martin, Founder and CTO, Firstlight Media
Planet-scale advanced security
Media CDN lets streaming media providers take advantage of Google’s decades-long experience delivering video safely, securely, and reliably. The platform includes deep integration with Google Cloud Armor for planet-scale DDoS protection and a rich set of capabilities to detect and mitigate attacks, prevent abuse, manage risk, and comply with regulatory or licensing requirements.
If you want to deliver rich, immersive experiences to global audiences with an extensible, modern delivery platform, we’d love to hear from you. For more information, including technical specifications and platform architecture, please visit cloud.google.com/media-cdn. To get started with Media CDN, contact your sales team.
Hybrid Work with Google Workspace: What Customers can Expect

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In June, we shared our vision for navigating the future of hybrid work with a single connected experience in Google Workspace. Now, as many of our customers begin to embark on their own hybrid journeys, I wanted to share how we’re helping them bridge the gaps in this new way of working.
A dedicated place for team collaboration: Spaces are now live
Spaces are the central place for team collaboration in Workspace and starting today, Spaces are live for all users. Spaces are unique in that they are tightly integrated with Google Workspace tools like Calendar, Drive, Docs, Sheets, Slides, Meet, and Tasks, providing a better way for people to engage in topic-based discussions, share knowledge and ideas, move projects forward and build communities and team culture.
We hear from our customers that they’re continuing to work across a broad range of locations and working hours, and that Spaces can be a central hub for collaboration, both in real time and asynchronously. Instead of starting an email chain or scheduling a video meeting, teams can come together directly in a Space to move projects and topics along, whether it’s a team of 10 for “2022 Roadmap Planning” or a team of 1,000 for the “Company-wide All-Hands.”
With Spaces, teams can share ideas, collaborate on documents, and manage tasks from a single place. Because all their work is preserved for future reference, team members can easily jump in and contribute at a time that works best for them, seeing a full history of the conversations, context, and content along the way. Using Spaces has already helped my own team, which is spread across time zones and varied in its working styles. It’s been helpful to rely on Spaces to retain and structure foundational knowledge, whether it’s for onboarding a new teammate or preserving context when someone moves to a new role.
We’re just getting started with Spaces and I’m excited to share a little more about where we’ll take it next.
In the coming months, our users will see:
- Streamlined navigation: A flexible user interface helps users easily access their inbox, chats, Spaces and meetings—all from a single location—so they can stay on top of everything that’s important.
- Discoverable Spaces: Spaces and their content can be made discoverable to all members of an organization, so other people can find and join the conversation. Administrators can also set discoverability as the default for their organization.
- Enhanced search: Allows users to easily find content from within and across Spaces, or even discover new Spaces to join. “Search everything” in Spaces opens up powerful new collaboration possibilities and makes it easier to access the team’s collective knowledge base.
- In-line topic threading: The ability to reply to any message within a Space fuels deeper discussions and collaboration across teams and organizations.
- Robust security & admin features: Tools for content moderation, managing Spaces, and establishing the right rules for healthy communication across domains and companies.

Making meetings more hybrid friendly
Spaces will play an important role in laying the groundwork for meetings and, in some cases, reduce the number of meetings a team needs to gain alignment. Having a dedicated space for asynchronous collaboration, with access to all the right content and context, will help teams be more deliberate about scheduling meetings. This is top of mind for us and many of our customers given the rise in meeting fatigue over the last 18 months. But when having a meeting genuinely feels worthwhile, the experience of transitioning into (and out of) it from different collaboration touchpoints should be seamless.
Over the past few months, in collaboration with many customers and across teams within Google, we developed a handbook for navigating hybrid work that includes best-practice blueprints for the five most common hybrid meeting types. Because meetings are a foundational piece of hybrid work, our goal is to make them as productive, immersive and inclusive as possible.
Scheduling meetings that work across the entire team
With hybrid work, many teams—my own included—have locations and working hours that can change daily. When many of us were together in the office, we might have tended to schedule meetings at a time that favored the “in-office majority,” but now it’s especially important to schedule meetings that scale across the entire distributed team.
Now, beyond indicating their virtual or physical presence when accepting meeting invites, team members can set their location for each work day in Calendar. When combined, these capabilities allow meeting organizers and on-site support teams to plan for the right mix of in-person and virtual attendance. They can also provide greater visibility and help set expectations across hybrid teams.

Making meetings more spontaneous
Remember when you’d casually bump into a colleague in the office hallway or a break room and start a conversation that sparked new ideas? That’s perhaps the thing I’m looking forward to most as more of my team plan their part-time return to the office. These casual encounters were always a great way to build relationships and learn about topics that might not come up in structured meetings. To help enable these spontaneous connections when teammates aren’t in the office together, we’re bringing Google Meet calling to Workspace.
Google Meet calling is a seamless experience of initiating a video or audio call between one or more participants, complementing more structured, scheduled video meetings. Our intention is to bring Meet calling to all the natural endpoints in Workspace where you’d initiate an ad-hoc call including chats, people cards, and Spaces, but this will come first to one-to-one chats within the Gmail mobile app. Soon I’ll be able to call members of my team directly from a one-to-one chat. This will ring their device running the Gmail mobile app and send a call chip to our chat on their laptop, so they can easily answer from any device. It’s not quite the same as a spontaneous hallway conversation, but it might be the next best thing in a hybrid setting.

Ensuring collaboration equity in hybrid meetings
How do we ensure that hybrid meetings aren’t two meetings in one, divided between those in-person and those who are remote? Effective hybrid meetings need a unified experience so that the people sitting together in the same room can interact with their remote colleagues seamlessly, without it ever feeling like there are two parallel conversations.
We designed Companion mode in Google Meet to specifically meet this challenge and we’ll start rolling it out to customers in November. With Companion mode I can host or join a meeting from within a conference room using my laptop while leveraging the in-room audio and video—and it all happens without any awkward audio feedback. This functionality lets me share content or see presentations up close on my own device, access the meeting chat and whiteboard, initiate and vote on polls, or post a question in Q&A, just as I would from home. And to ensure that users have greater choice over how they participate in meetings, live-translated captions will be available in Meet and through Companion mode by the end of the year. We’re currently working on translating meetings in English to French, German, Spanish and Portuguese, with many more languages coming in the future.

Expanding choice and flexibility for meeting hardware
While Companion mode keeps people in the room seamlessly connected to their remote colleagues, meeting hardware plays a crucial role in making hybrid meetings feel more immersive and human, with the ability for everyone to be clearly seen and heard. To provide more flexibility and choice on this foundation of how we come together in a hybrid work world, we’re announcing an expanded Google Meet hardware portfolio and interoperability with other conference room solutions.
First, we’re announcing two new all-in-one video conferencing devices to complement our Series One Room Kits. The Series One Desk 27 is an all-in-one 27” device that’s perfect for small shared spaces or your desktop, either in the office or at home. Series One Board 65 is an all-in-one 65” 4K device that can be paired with an optional stand for ultimate configuration flexibility—turning any room or space into a video collaboration hub in minutes.
Both devices feature collaboration capabilities with the Jamboard app built right in, and each can be used as an external display. While optimized for Google Meet, USB-C connection from your laptop gives you the flexibility to use the meeting app of your choice while leveraging the high-fidelity audio and high-definition video on Series One Desk 27 and Board 65. You can learn more about these devices developed in partnership with Avocor through our on-demand webinar starting at 9 AM PT today.
https://www.youtube.com/embed/BR81EAce5BQ?enablejsapi=1&
We’re also proud to announce new third-party devices coming to the Google Meet hardware ecosystem. Google has certified the Logitech Rally Bar Mini and Rally Bar for Google Meet, which provide complete room solutions for small and mid-sized rooms. You can learn more about these Google Meet-certified products in Logitech’s September 21 webinar. Additionally, the Rayz Rally Pro is a new mobile device speaker dock by Appcessori that will automatically launch Google Meet for video meetings and provide an improved audio experience from your mobile device.

Certified Google Meet hardware ensures high-quality video and audio in meetings and is easy to deploy and manage. You can view our full Google Meet device portfolio and purchase directly from approved resellers by visiting the Google Meet Hardware website.
While Google Meet customers enjoy a full-featured experience on Meet hardware, we realize they sometimes need to connect with people outside of their video calling network. To enable this, organizations can use Pexip for Google Meet to seamlessly join Meet meetings from the widest range of third-party video conferencing solutions. Today, we’re also announcing support for bidirectional interoperability with devices from Webex by Cisco and Google Meet hardware. Soon you’ll be able to launch a Google Meet meeting on Webex hardware and a Webex meeting on Google Meet hardware. Calling interoperability between Meet and Webex is supported on Series One Board 65, Series One Desk 27, and the rest of the Google Meet hardware portfolio, as well as Webex Room Series, Room Kit Series, Desk Series and Board Series. We expect general availability later this year. You can find more details here. We plan to give Meet users even broader calling interoperability with support for other conferencing services in the near future.
Navigating hybrid work is a journey
We’re thrilled to bring these new Google Workspace experiences and devices to our customers, but we also realize that navigating hybrid work will be a journey of learning and adaptation for every organization. Two resources we recently developed can help along the way:
- Navigating hybrid work: A Google Workspace handbook
- The newly launched Future of Work site from Google Workspace, where you can keep up with all the ways work is changing.
Bridging the gaps in the emerging hybrid work world will necessarily be a combination of technology, workplace culture, and reimagining the use of physical spaces. But developing a “hybrid-first” mindset starts with the tools people use every day to connect, create, and collaborate, and Google Workspace will continue to play a crucial role in that evolution.

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The banking and financial services industry (BFSI) in India is going through a period of unprecedented innovation.
Customers in India have more information than ever before to make better-informed decisions and can pick the banking and other financial services they need from a wide range of providers.
New players like fintech startups and large tech firms are responding to changing customer expectations with faster, better, and cheaper services, altering the competitive landscape.
However, many BFSI executives are still exploring the potential of digital technologies in pockets of their firms or striving to digitize the customer lifecycles from end to end. To succeed, BFSI firms must increasingly focus on how to deliver on customer outcomes through digital customer experience, digital operational excellence, digital innovation, and digital ecosystems.
Forward-thinking BFSI firms are increasingly turning to cloud to support their businesses as they attempt to keep pace with evolving customer needs. Cloud has become a strategic priority; ensuring its support in the market will only enable digital business and accelerate innovation.
Find out cloud adoption trends in Indian BFSI, including the perceived
challenges, drivers, and benefits of cloud investments.
Download Forrester’s Report today.
Italian Utility Company Deploys its SAP Workloads on Google Cloud to Meet Sustainability Goals

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With more than 2.5 million customers, Italian utility company A2A is committed to delivering electricity, gas, clean water, and waste collection every day. More recently, the company made another significant commitment: To incorporate the principles of the “circular economy” into its way of doing business — part of the UN 2030 Agenda’s Sustainable-Development Goals — all while also aiming to double its client base by 2030. Growing rapidly but sustainably requires operating as efficiently as possible at every level of the organization, from operating smart meters to generating accurate demand projections. That’s why A2A chose to deploy its SAP S/4HANA ERP and the SAP BW/4HANA data warehouse on Google Cloud.
Roadblocks to innovation
Instead of a linear consumption model that starts with raw materials and ends with use and disposal, the circular economy is a continuous cycle that emphasizes repair, recycling, and the creation of materials rather than their disposal. To take an example from A2A’s own success story: The company keeps 99.7 percent of collected waste out of landfills.1 Of the UN’s sustainability goals, A2A is committing to the three most relevant to its industries:
- Ensuring availability and sustainable management of water and sanitation for all
- Ensuring sustainable consumption and production patterns
- Protecting, restoring, and promoting sustainable use of terrestrial ecosystems
Achieving A2A’s sustainability and customer-first strategies requires high scalability, rapid data ingestion, and rich, accurate analytics. None of this could be reliably supported with the company’s legacy on-premises SAP and Data Warehouse, especially given A2A’s projected growth and the increasing complexity of the data landscape, including IoT deployments and energy market liberalization.
Provisioning data infrastructure was also slow and complex. Simply adding a new metric could require increasing capacity by an order of magnitude. And analytical and transactional data lived in siloes, which created a fragmented and out-of-date view of each customer across sales and customer support teams. A2A’s fragmented data also made it difficult to take proactive action when changing priorities or processes required shifting focus from one data source to another.
With a data warehouse that refreshed only once every 24 hours, simple processes such as responding to a customer calling because their power has been cut off due to an unpaid bill became cumbersome.
Scalability was also a concern. With the on-premises solution, A2A needed to define the budget for its data warehouse over a two-year timeframe, but the rollout of new electricity meters — each sending data every 10 minutes — across Italy made those data requirements hard to predict.
The move to the cloud: From monolith to microservices
The move has been a giant step forward in A2A’s goal of meeting its data-driven, customer-centric strategy. In deploying its SAP systems to Google Cloud, A2A can take advantage of a highly flexible hybrid environment and powerful data management and analytics. It can replicate data from Salesforce, SAP, and other systems in BigQuery, which operates as a data lake with Google Cloud SQL, connected directly to Google Analytics and Google Ads for data-driven customer service, decision-making, and marketing.
“From BigQuery we can feed relevant information directly to the people who need it. Our customer operators work on Salesforce, so we use an OData protocol to embed real-time data in that platform. Elsewhere, we present the information through a dashboard, or with a BI component delivering one-page reports.” —Vito Martino, Head of CRM, Marketing and Sales B2C & B2B, A2A
By running SAP on Google Cloud, A2A can also count on an infrastructure platform that provides:
- Scalability. The robust data architecture on Google Cloud adapts to shifting and increasing demands without compromising on speed or availability, so A2A doesn’t have to worry about over- or under-provisioning as the rollout of smart meters proceeds.
- Speed. The new A2A data solution refreshes every five minutes instead of 24 hours, so the company can respond to its customers’ needs without delays. Customer operators working in Salesforce now receive real-time data from Google BigQuery so that, when a customer calls, operators can see accurate information in seconds. They can now offer value-added services and sustainable options tailored to the customer’s needs, from energy consumption to their preferred method of communication.
- Availability. With microservices orchestrated by Google Kubernetes Engine, the team can update the solution through continuous integration and delivery (CI/CD), eliminating the need for downtime when changes are required.
- Security and control. The A2A IT team uses Google Kubernetes Engine to orchestrate clusters of instances on Google Compute Engine, with Google Cloud Load Balancing and backups on Google Cloud Persistent Disk. Google Cloud Anthos ensures operational consistency across on-premises and cloud platforms.
Ready to grow the sustainable way
By moving to Google Cloud — the industry’s cleanest cloud, with zero net emissions — A2A is ready to grow quickly while locking down the efficiency it will need to meet its ambitious sustainability goals. “To bring sustainable utilities to market, we need to be both responsive to our customers and responsive to the internal needs of A2A,” explains Davide Rizzo, Head of IT Governance and Strategy at A2A. “Understanding what customers need in detail means we can improve their services and reduce their environmental impact at the same time.”
Learn more about the ways Google Cloud can transform your organization’s SAP solutions with scalability, speed, and advanced analytics capabilities.
1. Circular Economy: one of the four founding pillars of A2A’s 2030 sustainability policy | Drupal
Melbourne Joins Google’s 26 Cloud Regions

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We opened our Sydney cloud region in 2017 and, since then, we have continued to invest and expand across Australia and New Zealand to support the digital future of organizations of all sizes. In Australia, Google Cloud supports almost A$3.2 billion in annual gross benefits to businesses and consumers. This includes A$686 million to businesses using Google Workspace and Google Cloud Platform, another A$698 million to Google Cloud partners, and A$1.8 billion to consumers.1
For customers in Australia, New Zealand and across Asia Pacific, we’re excited to announce that our new Google Cloud region in Melbourne is now open. Designed to help businesses build highly available applications for their customers, the Melbourne region is our second Google Cloud region in Australia and 11th to open in Asia Pacific.
We’re celebrating the occasion with a digital event where federal minister for the Digital Economy, Jane Hume, and customers Australia Post, Trade Me, Bendigo and Adelaide Bank, The Australian Football League and Macquarie Bank will share their perspectives. Come join us!
A global network of regions
Melbourne joins the existing 26 Google Cloud regions connected via our high-performance network, helping customers better serve their users and customers throughout the globe. With this our second region in Australia, customers benefit from improved business continuity planning with distributed, secure infrastructure needed to meet IT and business requirements for disaster recovery, all the while maintaining data sovereignty in-country.

With this new region, Google Cloud customers operating in Australia and New Zealand will benefit from low latency and high performance of their cloud-based workloads and data. Designed for high availability, the region opens with three zones to protect against service disruptions, and offers a portfolio of key products, including Compute Engine, Google Kubernetes Engine, Cloud Bigtable, Cloud Spanner, and BigQuery.
We also continue to invest in expanding connectivity across the Australia and New Zealand region by working with partners to establish subsea cables and new Dedicated Cloud Interconnect locations and points of presence in major cities including Sydney, Melbourne, Perth, Canberra, Brisbane and Auckland.
Collectively, this will deliver geographically distributed and secure infrastructure to customers across Australia and New Zealand – which is especially important for those in regulated industries such as Financial Services and the Public Sector.
What customers and partners are saying
Navigating this past year has been a challenge for companies as they grapple with changing customers demands and greater economic uncertainty. Technology has played a critical role, and we’ve been fortunate to partner with and serve people, companies, and government institutions around the world to help them adapt. The Google Cloud region in Melbourne will help our customers adapt to new requirements, new opportunities and new ways of working.
“We moved to Google Cloud to improve the stability and resilience of our infrastructure and become more cloud-native as part of a digital transformation program that keeps the customer at the heart of our business. We welcome Google Cloud’s investment in ANZ and the opportunities the Google Cloud Melbourne region presents to improve Trade Me’s agility and performance. – Paolo Ragone, Chief Technology Officer, Trade Me
“We initially turned to Google Cloud to help us process parcels faster and gain deeper insights into our business and its processes. The relationship has continued to deliver benefits to our customers and our organization and we welcome Google Cloud’s opening of the Melbourne region as presenting even more opportunities for businesses to innovate and generate efficiencies.” – Munro Farmer, Chief Information Officer, Australia Post.
“We are well progressed with our multi-year strategy to grow and transform our organization to be Australia’s bank of choice. Google Cloud’s advanced data capabilities and renowned culture of innovation are strongly aligned to this strategy and will allow us to become even more innovative and agile in responding to our customers’ ever-changing needs. We were quick to run our workloads out of the Melbourne cloud region and we believe Google Cloud’s expanded investment in local infrastructure will further assist us on our business transformation journey.” – Andrew Cresp, Chief Information Officer, Bendigo and Adelaide Bank.
“We have a clear vision when it comes to innovating to deliver world-class service to our customers, and our partnership with Google Cloud is core to that strategy. The company’s continued investments in local infrastructure and technology present new opportunities for us as we advance our transformation journey in this digital-first era.” – Chris Smith, Vice President, Digital Service, Optus
Our global ecosystem of channel partners has expanded by more than 400% in the last two years, and we look forward to continuing our close relationships with partners in Australia and New Zealand as we help customers modernize, innovate, scale and grow.
“Australian companies are increasingly realising the benefits of their cloud investments and are now looking to transform their organisations at scale. We are excited about the potential and new value that the Google Melbourne Cloud region will bring to our clients as we continue to work together on delivering intelligent and innovative solutions to Australian organisations.” – Tara Brady, CEO of Accenture Australia and New Zealand
“Google Cloud has always been there for its customers for the long haul and the opening of the new Melbourne Cloud region is great news. This increased resilience and scale will empower companies of all sizes to be bold in accelerating their digital transformation plans.” – Tony Nicol, CEO of Servian
“We’re excited about the launch of the Melbourne Cloud region. It will cater to the needs of industries we work closely with including healthcare and financial services, and will further enhance how we jointly deliver on the compliance, privacy and security requirements of companies as they advance their digital transformation.” – Simon Poulton, CEO of Kasna
“The opening of the new Google Cloud region in Melbourne is fantastic news as it now enables DXC customers access to enhanced services for their mission critical application and data solutions across two regions within Australia. As our customers modernise their application estate, many are seeking dual region cloud services, and DXC is excited to partner with Google Cloud to deliver these services to customers in Australia and New Zealand.” – Tim Fraser, Google Practice Lead ANZ at DXC Technology
Helping customers build their transformation clouds
Google Cloud is here to support businesses, helping them get smarter with data, deploy faster, connect more easily with people and customers throughout the globe, and protect everything that matters to their businesses. The cloud region in Melbourne offers new technology and tools that can be a catalyst for this change. Click here to learn more about all our Google Cloud locations.
1. AlphaBeta, The Economic Impact of Google Cloud to Australia, July 2021
Quilkin: How the Open-source UDP Proxy Enables High-performance Multiplayer Gaming

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Traditionally, dedicated game servers for real time multiplayer games have used bespoke UDP protocols for communication and synchronization of gameplay among the players within a game. This communication is most often bundled into monolithic game servers and clients, pairing the technical functionality of communication protocols, such as custom network physics synchronisation, security, access control, telemetry and metrics, with the extremely high computational requirements of physics simulations, AI computation and more.
Developed in collaboration with Embark Studios, Quilkin is a UDP proxy, tailor-made for high performance real-time multiplayer games. Its aim is twofold:
- Pull common functionality, such as security, access control, telemetry and metrics out of monolithic dedicated game servers and clients.
- Provide this common functionality in a composable and configurable way, such that it can be reused across a wide set of multiplayer games.
This reusable foundation then allows game developers to spend more of their time focusing on building the game-specific aspects of building their multiplayer communication protocols, rather than these common aspects.
Challenges with multiplayer Game Server communication
In fast-paced, multiplayer games, the full simulation of a session of gameplay generally occurs within the memory of a monolithic dedicated game server, whose responsibility covers everything from network physics and AI simulation to communications from client back to server and more.

Since the entire state of the game is memory resident, each client connects directly to the dedicated game server the player is playing on, which presents several challenges:
- Each dedicated game server is a single point of failure. If it goes down, then the whole game session (or sometimes multiple sessions) fails. This makes it a target for malicious actors.
- The IP and port of connection to the game server is public, and exposed to the game client, making it easy to discover and target.
- Multiple aspects of game server simulation and network communication are tightly coupled in the same process, making reuse and modularity more difficult, and expanding risk of performance issues.
If we look at both web and mobile technologies over the past several years, some of these challenges start to look very familiar. Thankfully, one of the solutions to help drive dedicated server workloads to more redundant and distributed orchestration is the utilisation of traffic proxies!

By using a proxy for multiplayer UDP traffic, in front of our dedicated games servers within a low latency network such as what is available on Google Cloud, we can address these key challenges as follows:
- Greater reliability. Proxies provide redundant points of communication entry. UDP packets can be sent to any number of proxies and routed to the dedicated game server. While a dedicated game server will still generally be a single point of failure, proxies improve redundancy and potential failover at the communication layer.
- Greater security. The IP and port of the dedicated game server is no longer public. Game clients may only have visibility into a subset of the proxy pool, limiting a potential attack surface.
- Greater scalability. We start to break apart the single process, as we can move aspects of the communication protocol, metrics, communication security and access control into the proxy. This removes the non-game specific computation out of your game server’s processing loop.
As a result, the entire system is now more resilient as proxies can be scaled independently, not only for performance reasons but also to distribute load in case of malicious actors.
Introducing Quilkin: The UDP proxy for Game Servers
Embark Studios and Google Cloud came together and built Quilkin, to provide a standard, open source solution. Based out of Stockholm, Embark Studios is a (relatively) new studio made up of seasoned industry veterans. They were the perfect collaboration partner to create Quilkin with, given their team’s experience with large scale real time multiplayer games.
Quilkin is an open-source, non-transparent UDP proxy specifically designed for use with large scale multiplayer dedicated game server deployments, to ensure security, access control, telemetry data, metrics and more.
Quilkin is designed to be used behind game clients as well as in front of dedicated game servers, and offers the following major benefits:
- Obfuscation. Non-transparent proxying of UDP data, making the internal state of your game architecture less visible to bad actors.
- Out of the box metrics. For UDP packet traffic and communication.
- Visibility. A composable set of processing filters that can be applied for routing, access control, rate limiting, and more.
- Flexibility. Ability to to be utilised as a standalone binary, with no client/server changes required or as a Rust library, depending on how deep an integration you wish for your system and/or custom processing Filters you wish to build.
- Compatibility. Can be integrated with existing C/C++ code bases via Rust FFI, if required.
- Onboarding. Multiple integration patterns, allowing you to choose the level of integration that makes sense for your architecture and existing platform.
Until now, these sorts of capabilities are only available to large game studios with resources to build their own proprietary technology.
We think leveling the playing field for everyone in the games industry is an important and worthy endeavor. That’s why we collaborated with Google Cloud and initiated this project together.
At Embark, we believe open source is the future of the games industry and that open, cross-company collaboration is the way forward, so that all studios, regardless of size, are able to achieve the same level of technical capabilities. —Luna Duclos, Tech Lead, Embark Studios
Google Cloud is excited to announce Quilkin as the latest entry in our portfolio of open-source solutions for gaming. Quilkin complements our existing OSS solutions including Agones for game servers, Open Match for matchmaking, and Open Saves for persistence. These are designed to work together as an open and integrated ecosystem for gaming. We’re proud to include Embark Studios as our latest open source collaborator for gaming along with Ubisoft, Unity, and 2K Games. Google Cloud will continue to work closely with our partners in industry and the community to offer planet-scale solutions to power the world’s largest games. —Rob Martin, Chief Architect, Google Cloud for Games
Getting started with Quilkin
While Quilkin can support more advanced deployment scenarios like above, the easiest way to get started with Quilkin is to deploy it as a sidecar to your existing dedicated game server. This may initially limit some of the benefits, but it’s an easy path to getting metrics and telemetry data about your UDP communication, with a very low barrier to entry and the ability to expand over time.

While Quilkin is released as both binaries and container images, and is not tied to any specific hosting platform, we’ll use Agones and Google Cloud Game Servers as our game server hosting platform for this example.
First we will create a ConfigMap to store the yaml for a static configuration for Quilkin that will accept connections on port 26001 and route then to the Xonotic (an open source, multiplayer FPS game) dedicated game server on port 26000:
apiVersion: v1kind: ConfigMapmetadata:name: quilkin-configdata:quilkin.yaml: | # quilkin configurationversion: v1alpha1proxy:port: 26001static:endpoints:- address: 127.0.0.1:26000
Second, we’ll take the example container that Agones provides for the Xonotic dedicated game server, and run Quilkin alongside each dedicated game server as a sidecar, in an Agones Fleet of game servers like so:
apiVersion: "agones.dev/v1"kind: Fleetmetadata:name: xonotic-sidecarspec:replicas: 2template:spec:container: xonoticports:- name: defaultcontainerPort: 26001container: quilkinhealth:initialDelaySeconds: 30periodSeconds: 60template:spec:containers:- name: xonoticimage: gcr.io/agones-images/xonotic-example:0.8- name: quilkin # quilkin sidecarimage: us-docker.pkg.dev/quilkin/release/quilkin:0.1.0volumeMounts:- name: configmountPath: "/etc/quilkin"livenessProbe:httpGet:path: /liveport: 9091initialDelaySeconds: 3periodSeconds: 2volumes:- name: configconfigMap:name: quilkin-config
Once applied, when we query the cluster for the running GameServers, everything looks the same as it would without Quilkin! Nothing else in our system needs to be aware that the traffic is being intercepted, and we can freely take advantage of the functionality of Quilkin without adjusting either client or server code.
$ kubectl get gameserversNAME STATE ADDRESS PORT NODE AGExonotic-sidecar-gdpgn-2pfkc Ready 34.95.106.201 7929 gke-0f7d8adc 25mxonotic-sidecar-gdpgn-c8bds Ready 34.95.106.201 7028 gke-0f7d8adc 25m
If this has piqued your interest, make sure to have a look at the walkthrough, where we step through this same scenario and then extend it to compress UDP packets from the game client to server, without having to change either programs.
This just scratches the surface, however: there’s even more to Quilkin, including an xDS compliant admin API, a variety of existing Filters to manipulate and route UDP packets and more.
What’s next for Quilkin
Quilkin is still in its early stages, with this 0.1.0 alpha release, but we’re very happy with the foundation that has been laid.
There are a variety of features in the roadmap, from enhanced metrics and telemetry, new filters and filter types, and more.
If you would like to try out this release, you can grab the binaries or container images from our releases page, step through our quickstarts and review different integration options with your dedicated game servers.
To get involved with the project, please:
- Check out our Github repository
- Join our Discord community
- Join the quilkin-discuss mailing list
- Follow us on Twitter
Embark Studios has also released their own announcement blog post, going deeper into the plans they have for their own production game backend infrastructure, and where Quilkin fits in.
Thanks to everyone who has been involved with this project across Google Cloud and Embark Studios, and we look forward to the future for Quilkin!
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