Google Cloud & Siemplify Join Forces to Empower Companies to Manage Threat Responses Better - Build What's Next
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Google Cloud & Siemplify Join Forces to Empower Companies to Manage Threat Responses Better

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To advance invisible security and aid security teams to solve complex attacks with more knowledge and tools, Google Cloud and Siemplify team together! Read how this partnership enables enterprises to automate and modernize security operations.

At Google Cloud, we are committed to advancing invisible security and democratizing security operations for every organization. Today, we’re proud to share the next step in this journey with the acquisition of Siemplify, a leading security orchestration, automation and response (SOAR) provider. Siemplify shares our vision in this space, and will join Google Cloud’s security team to help companies better manage their threat response.

In a time when cyberattacks are rapidly growing in both frequency and sophistication, there’s never been a better time to bring these two companies together. We both share the belief that security analysts need to be able to solve more incidents with greater complexity while requiring less effort and less specialized knowledge. With Siemplify, we will change the rules on how organizations hunt, detect, and respond to threats.

Providing a proven SOAR capability unified with Chronicle’s innovative approach to security analytics is an important step forward in our vision. Building an intuitive, efficient security operations workflow around planet-scale security telemetry will further realize Google Cloud’s vision of a modern threat management stack that empowers customers to go beyond typical security event and information management (SIEM) and extended detection and response (XDR) tooling, enabling better detection and response at the speed and scale of modern environments. 

“We’re excited to join Google Cloud and build on the success we’ve had in the market helping companies address growing security threats,” said Amos Stern, CEO at Siemplify. “Together with Chronicle’s rich security analytics and threat intelligence, we can truly help security professionals transform the security operations center to defend against today’s threats.”

The Siemplify platform is an intuitive workbench that enables security teams to both manage risk better and reduce the cost of addressing threats. Siemplify allows Security Operation Center analysts to manage their operations from end-to-end, respond to cyber threats with speed and precision, and get smarter with every analyst interaction. The technology also helps improve SOC performance by reducing caseloads, raising analyst productivity, and creating better visibility across workflows.

We plan to invest in SOAR capabilities with Siemplify’s cloud services as our foundation and the team’s talent leading the way. Our intention is to integrate Siemplify’s capabilities into Chronicle in ways that help enterprises modernize and automate their security operations. 

We’re looking forward to welcoming the Siemplify team to Google Cloud and working with them to help security operations teams accomplish so much more in defense of their organizations. You can read Siemplify CEO Amos Stern’s blog for more on this exciting news.

How-to

Create and Protect Admin Accounts

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Follow the resource manager guide to ensure the admin accounts on cloud infrastructure are not compromised and can easily be recovered and repaired. Read the illustrated example to safeguard identity and access management within your org framework.

Setting up your new cloud infrastructure is scary. Extra scary when you realize that someone (is it gonna be you?) gets to have phenomenal cosmic power over the whole thing. 

Yes, I’m talking about the admin account, and today we’ll dig into why they are important, dangerous and different.

When the team at pistach.io got their nuts-as-a-service business growing fruitfully, they knew they needed to think carefully about admin accounts. These people would have tremendous control over their use of Google Cloud, and they could potentially cause very big problems if any were compromised. Definitely resources that require a protective shell.

Pistacios

Early in pistach.io’s development, an employee named Walter Nutt wanted to play a prank by changing his co-worker’s profile photo from an almond to a peanut (pretty devious, since a peanut is actually a legume). He didn’t have access to his friend’s computer, but he did have access to the company’s Cloud Storage bucket. While searching for the profile photo in question, Wally inadvertently deleted the entire contents of the bucket! 

As he searched for ways to restore its contents, Wally modified access to two other pistach.io buckets.  The company was ground to a halt for a week while teams worked to crack through the permissions issues.

Time to rethink permissions a bit, so this couldn’t spoil their buttery smooth operations in the future.

Following the resource manager guide, the team made a super admin email address that wasn’t tied to a particular individual or Workspace account, and secured it with strong multi-factor authentication. This would be their backup in case an admin account were to be compromised, so they could recover and repair.

The team already uses Google Workspace, so they have an organization set up already. That creation process established initial super administrators, allowing them to create and modify all other resources inside the organization. As they looked toward using Google Cloud, the super administrators could:

  1. Give the admin role to people, for Cloud
  2. Act as a point of contact for account recovery
  3. Modify or delete the organization if needed

Making admin users for the organization allows other people to then flesh out the resources and policies for pistach.io, before they go nuts and give everyone all the permissions. While that would speed things up, it would make it easy for an attacker to crack through the security shell because any account compromise could give ousize access. Yikes!

Pistachio Pun

Instead, the IT leads specified certain people to act as organization admins, and then gave them permissions to:

  1. Define Identity and Access Management policies
  2. Structure the Resource Hierarchy
  3. Delegate control of specific Cloud elements to others on the team

Once those organization admins were set up, they could give management and oversight of Compute, Storage, Networking and other resource types to the relevant leads, making sure each person had just the right amount of permission for the role they needed to perform. The organization admins don’t have permissions themselves to make these resources. They just delegate. 

Iam Overview Basics

Now each person can accomplish the job they’re responsible for, but doesn’t have overly permissive access. Delegating like this keeps the entire organization safer, and limits the blast radius if someone does manage to break in.

You can go through these steps yourself with this tutorial.

By default the creation of an organization resource for the domain gives everyone the ability to create projects and billing accounts. Once they set up their Organization Admin at pistach.io they decided to remove some of these wide permissions and, in a nutshell, bring everything down to a much finer control. So people could get permissions for a folder or a project, but not the entire organization!

Remember to take care of your admin roles, as they have the power, and responsibility, to cause serious harm if not used safely. Be safe with your Identity and Access Management. And keep your data yours! 

Next time we join you we’ll take a crack at creating and provisioning an app to run inside the policies and resource management frameworks created today.

Case Study

Groupe Dauphinoise Grows it Customer Base with G Suite and Google Cloud Platform

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Groupe Dauphinoise is a agricultural cooperative whose 1,500 employees spend their days out of the office. The company transitioned to G Suite to improve the flexibility and collaboration of its staff--and then quickly realized the power of Google Cloud.

As a leading French agricultural cooperative, Groupe Dauphinoise places collaboration at the heart of its philosophy. Working with farmers in the Rhone-Alpes region, Groupe Dauphinoise takes on a diverse range of activities from agricultural production to research and development to running retail outlets.

As its operations expanded and strained its existing infrastructure, Groupe Dauphinoise saw the opportunity to upgrade its technology solutions and adopted G Suite, Chrome devices and ultimately Google Cloud Platform (GCP).

“We transitioned to G Suite to improve our staff’s collaboration. We quickly realized that as the company grew, we needed a new infrastructure. Based on our satisfaction with G Suite, we chose GCP. With Google, ‘any device, anytime, anywhere’ is not just a dream,” says Sylvain Claudel, Head of IT at Groupe Dauphinoise.

“We transitioned to G Suite to improve our staff’s collaboration. We quickly realized that as the company grew, we needed a new infrastructure. Based on our satisfaction with G Suite, we chose GCP. With Google, ‘any device, anytime, anywhere’ is not just a dream.”

Sylvain Claudel, Head of IT, Groupe Dauphinoise

Flexible workforce, stable infrastructure

Many of Groupe Dauphinoise’s 1,500 employees spend their days out of the office. Five years ago, with the help of Google partner GoWizYou, the company transitioned to G Suite to improve the flexibility and collaboration of its staff.

As Groupe Dauphinoise began to expand and collect more data, the company reached the limits of its on-premise infrastructure. Adding new storage was not a simple matter. Acquiring, configuring and synchronising new servers costs Groupe Dauphinoise time as well as money. In addition, with all its servers stored in a single room, security was a concern. Groupe Dauphinoise needed a new infrastructure.

Google Cloud Platform was the only solution in mind after Groupe Dauphinoise’s experience with G Suite and Chromebooks. Disruption was kept to a minimum thanks to Google’s licensing agreements with Microsoft products, allowing the company to migrate without affecting its operations.

After migrating its infrastructure to Compute Engine, Groupe Dauphinoise can let Google look after the security and maintenance. Cloud IAM makes it easy for Groupe Dauphinoise to hand out permissions to sensitive resources across a number of sites with maximum security and minimum fuss. The company placed its archives in Cloud Storage, while Cloud SQL allows it to continue to make use of its MySQL databases without disrupting the day to day business. Meanwhile, BigQuery provides Groupe Dauphinoise with the raw power to analyse large datasets quickly.

“Our company is growing and we have more and more data to collect and analyze like sales data, weather patterns or production numbers. With GCP, we have more than a single on-premise data store, so our disaster recovery plan is much more flexible. Compute Engine allows us to add more storage quickly and easily, without having to spend days synchronizing data and installing new servers. We have improved security and maintained the stability of our infrastructure while keeping costs down,” says Sylvain.

Safeguarding the present, looking to the future

With Google Cloud Platform, Groupe Dauphinoise has expanded and secured its infrastructure without sinking costs into on-premise servers or DevOps staff. Its investment in Chrome devices and adoption of G Suite mean that its mobile workforce can fully reap the benefits of a cloud-based infrastructure while dramatically cutting the cost of hardware. Meanwhile, working with a 200 million line table of sales data in Google BigQuery, the cooperative found that queries ran ten times faster than with its previous database provider. Groupe Dauphinoise is experimenting with Google BigQuery to expand its BI capabilities. Products like Google BigQuery help Groupe Dauphinoise grow its business, safe in the knowledge that its infrastructure is stable and secure.

“The amount of data we collect is growing very quickly. We need to break our rules and evolve from the mindset that we had with on-premise infrastructure and our old databases. We can now look at collecting more customer fidelity data, or big data for our farmers. With our data and infrastructure in Google’s care, we can concentrate on growing our customer base instead of our IT department!” says Sylvain.

Blog

New ML-Powered API Abuse Detection

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Improve your API protection with machine learning-based abuse detection. Automatically identify and mitigate abuse, promoting a secure and reliable digital environment for your users. Learn more...

API security incidents are increasingly common and disruptive. With the growth of API traffic, enterprises across the world are also experiencing an uptick in malicious API attacks, making API security a heightened priority. According to our latest API Security Research Report, 50% of organizations surveyed have  experienced an API security incident in the past 12 months and of those, 77% delayed the rollout of a new service or application. 

At the RSA Conference 2023 today, we’re making it faster and easier to help detect API abuse incidents with the introduction of Advanced API Security Machine Learning powered abuse-detection dashboards. Our newly introduced Machine Learning models are trained to detect business logic attacks. 

These types of attacks are notoriously hard to identify, and target APIs tied to intellectual property, business processes, or sensitive information, such as user data, listing of goods, or crediting accounts. These APIs must be accessible to provide business value, but have also become targets for attackers.

API security incidents can have a considerable impact on an organization’s operations and its bottom line. In June 2022, Imperva released a report titled Quantifying the Cost of API Insecurity, which estimates that lack of secure APIs could result in an average annual API-related total global cyber loss of between $41 billion to $75 billion annually. Furthermore, according to IBM’s  2022 Cost of a Data Breach Report, the average cost of a data breach is $4.35 million. It’s vital that organizations detect and mitigate API abuse incidents early to prevent prolonged fiscal and reputational damage to the business.

However, business logic attacks are harder to detect using static security policies, which allows attackers to manipulate legitimate functionality to achieve a malicious goal without triggering any static security alerts. For example, if a malicious actor gains control of a server and makes subtle changes, the shift in activity patterns of the server is generally undetectable to most monitoring tools. However, in this scenario, the Advanced API Security’s ML-powered API abuse detection model can help differentiate between legitimate and deviant traffic and immediately notify key stakeholders to act quickly and minimize blast radius of the problem.

The ML models that power API abuse detection have been trained and used by Google’s internal teams to help protect our public-facing APIs. The models rely on years of learning and best practices and are now available to all Apigee Advanced API Security customers.

Another challenge in detecting API abuse incidents is the volume of alerts. To reduce the risk of missing key security incidents, many static rules that detect less sophisticated attacks are incredibly sensitive: They generate a high volume of alerts. This makes finding the critical incidents within API traffic and acting to resolve them like “finding a needle in a haystack” for many IT teams. Apigee Advanced Security’s ML-powered dashboards more accurately identify critical API abuses and find similar patterns within the large number of bot alerts to help reduce the time to find and act on most important incidents.

With the help of Apigee Advanced API Security’s ML-powered abuse detection dashboards, customers can uncover critical API abuse incidents, including business logic attacks, scraping, and anomalies, faster. Critical threats are surfaced with clear and concise descriptions to capture the essence of the attack along with the most important characteristics such as the source of the attack, the number of API calls, and the duration of the attack, to help resolve the incident more rapidly. 

Machine Learning powered abuse-detection dashboards are available in Advanced API Security, a feature of Apigee API management that enables you to more easily detect API security misconfigurations, bad bots, and malicious activities. 

To get started with Advanced API Security’s ML-powered dashboards, start your free Apigee trial now.

Case Study

Broadcom’s Journey to Simplified Compliance with Google Cloud’s Assured Workloads

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Broadcom integrates Google Cloud's Assured Workloads, enhancing federal compliance and infrastructure security. Discover more about this innovative approach in our post.

Broadcom is a global technology leader that designs, develops, and supplies many semiconductor and infrastructure software solutions. Broadcom’s category-leading product portfolio serves critical markets including data center, networking, software, broadband, wireless, storage, and industrial sectors. 

Our customers, many of whom operate in the federal public sector, need ready-made SaaS solutions to secure their infrastructure while meeting compliance requirements. As head of platform engineering for Broadcom and its subsidiaries, my team is responsible for designing, testing, and building the common orchestration platform and services for our federal customers.

Since early 2021, we’ve partnered with Google Cloud to deliver best-in-class cloud solutions for  our multinational customers with speed, scale and efficiency, which earned us the Google Cloud Customer of the Year Award. When it came to creating plug-and-play security and compliance solutions for federal organizations in the United States, we turned to Assured Workloads.

Simplifying the path to compliance 

Assured Workloads provides out-of-the-box capabilities that allow us to easily create and maintain controlled environments that address security and compliance needs across different verticals and sectors. This includes enforcement of data residency, administrative and personnel controls, and managing encryption keys. 

For example, in the United States, federal government agencies need to use solutions that comply with FedRAMP, the government-wide standard for cloud computing security, while the Department of Defense (DoD) needs to comply with Impact Level (IL) standards. Assured Workloads helps us create solutions with built-in guardrails to ensure our customers automatically operate within whichever standard applies.  

Additionally, Assured Workloads guarantees that only personnel with the necessary clearance and permissions have access to information, and ​​it offers integrated cryptographic control over data, including customer-managed encryption keys based on the chosen compliance program. 

As a result of using Assured Workloads, our Symantec Security suite can provide a comprehensive set of security services that are being certified for FedRAMP. These include Web Security Service, Data Loss Prevention, Cloud Access Security Broker, and Symantec Endpoint Protection (SEP). 

We also offer our enterprise software products as services through Google Cloud. Rally Software, our enterprise agility tool, and Clarity PPM, our project and portfolio management tool, are already certified for FedRAMP. Additionally Clarity PPM is undergoing certification for IL4 compliance for our DoD clients. 

Sophisticated solutions for a secure future 

Given the intricate nature of securing the cloud environment and the business processes it handles, integrating Assured Workloads into our service offering has been simple and streamlined. Many of our services already run on Google Cloud, using Google Kubernetes Engine and Google Compute Engine, and since those Google Cloud services can be configured for all programs in an Assured Workloads environment, we were able to provide solutions to federal agencies without making significant changes to our deployment or configurations. This has helped save enormous engineering effort by avoiding a customized one-off effort to manage a Federal environment.

Google Kubernetes Engine (GKE) is one of the critical services in our environment, and Google Cloud releases many new GKE capabilities each year. Assured Workloads allows us to benefit from all the latest GKE innovations that come through automatic updates, maintaining parity with the commercial cloud without compromising on security and compliance requirements.

Compliance is a must-have for our federal clients, and our duty as providers of security and software services is to supply them with easy-to-use, efficient solutions they can trust. With the power of Assured Workloads streamlining our infrastructure software solutions hosted in Google Cloud, we can better support our regulated customers and further grow our software and security service businesses.

Case Study

Cloud Computing Boosts Productivity for Small Farms in India

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AgroStar is revolutionizing the way small farms in India do business by bringing modern technology to their fingertips. In this blog, we will explore the ways in which AgroStar is helping farmers succeed in the face of tough economic challenges.

About AgroStar

Launched as an on-premises ecommerce platform selling farm supplies in 2008, AgroStar turned to Google Cloud to expand its offering. Today one million small farmers in India use its mobile app to connect to a full-service platform that combines agronomy, data science, machine learning, and analytics to boost yields and improve income.

Industries: Industries: Agriculture, Forestry & Fishing
Location: India

AgroStar launched a multilingual mobile app using Google Cloud that is helping to boost crop yields and increase income for small farmers in India.


Google Cloud results

  • Enables technology modules to speed loan processing, identify crop diseases, and enhance supply chain logistics
  • Delivers high rates of analytics processing to serve more customers while improving response times by 85%
  • Streamlines deployments with no downtime to free time and resources for new verticals
  • Supports knowledge center updates for 1 million mobile devices in near real time by implementing Firebase

An app to boost crop yields and raise income
AgroStar has launched a cloud-based mobile app that is helping to boost crop yields and encourage best practices for small farmers in India. Launched as an on-premises ecommerce platform selling farm tools in 2008, the firm turned to Google Cloud to expand its offering. It now uses cloud-based analytics and is deploying ML models to provide timely advice in five languages on everything from seed optimization, crop rotation, and soil nutrition to pest control.

“Today, just by clicking through our Android application, farmers learn about new, effective farming practices and receive advice customized to their crop and soil.”
-— Pritesh Gudge, Software Engineer, AgroStar

A 2018 survey underscored the demand for agricultural planning for Indian farmers. While farming remains a dominant sector in India, employing half of its labor force, 70 percent of small farmers – those cultivating fewer than three acres – said their crops are damaged by unforeseen weather and pests. An even higher number – 74 percent – say they lack access to farming-related information.

Widening that gap is the relative lack of access to new, higher yield seeds and improved soil analyses for small farmers, who must otherwise rely on traditional methods. “It could take a few years for innovative information to trickle down from universities to small, grassroots farmers,” says Pritesh Gudge, AgroStar Software Engineer. “Today, just by clicking through our Android application, farmers learn about new, effective farming practices and receive advice customized to their crop and soil.”

Connecting a million farmers in the cloud

Operating in the Indian states of Gujarat, Maharashtra, Rajasthan, Orissa, Bihar, and Karnataka, AgroStar is closing the knowledge gap with a full-service, cloud-based SaaS solution – the only one of its kind in India. It combines agronomy, data science, and analytics to help farmers by providing a variety of resources.

AgroStar has reached over a million farmers through its Android app, the AgroStar Agri-Doctor. The mobile client is available as a web-based or full-featured native app. Both provide access to the firm’s knowledge base hosted on Google Cloud, a Q&A forum that connects farmers to each other to help understand and better solve problems and to learn about innovative practices and products. Farmers can also click through to follow local and national market trends that help forecast crop prices.

In addition to the self-service knowledge base, AgroStar provides access to agronomy experts who use cloud-based analytics tools and historical data to provide season-and locale-specific advice to each farmer. “We are now tracking thousands of calls in 5 languages each day,” says Pritesh.

The AgroStar app also provides links to purchase and then track the delivery of farm tools and supplies such as cultivators and fertilizers. An in-house platform manages fulfillment centers and a doorstep delivery network simplifies the supply chain while giving farmers what they need, when they need it. By procuring directly from the manufacturers and primary distributors of farm supplies, Agrostar is achieving cost savings, which it passes on to farmers.

Build fast, pivot faster

From the start, the human and environmental variables of farming in India, not to mention the volume of AgroStar’s few hundred thousand monthly active users, made a highly scalable cloud-based solution inevitable. Farmers rely on the firm’s Agri-Doctor app to provide advice in multiple languages on topics that range widely throughout three growing seasons, each with distinct crop nutrition and rotation cycles and farm implementation requirements.

“We previously needed to work overnight to deploy to production. Now using Google for Kubernetes containers and a rolling update strategy, we can deploy during the day without any problems or interruptions to service.”
-—Pritesh Gudge, Software Engineer, AgroStar

Ending late-night deployments

The firm’s first cloud experience was with an AWS solution. At the time, AWS was the only cloud provider in India, but AgroStar wanted to find a solution that was easier to use and offered better integration with Android devices. “Deployment and processing costs were very high, and the developer tools and documentation were not as intuitive as we needed,” says Pritesh.

When Google Cloud service arrived in India in October 2017, AgroStar embarked on a platform re-implementation that made possible dramatic changes in the way it developed and deployed its solution. Using Google Kubernetes Engine (GKE) for crop advice management and Compute Engine for its production application services, the firm built the backend for the Agri-Doctor discussion forum in only three weeks. The platform’s microservice architecture is implemented in Python and Golang and deployed on Google Cloud.

AgroStar began to realize significant efficiencies in its build, deploy, and test cycles. “We previously needed to work overnight to deploy to production,” says Pritesh. “Now using Google for Kubernetes containers and a rolling update strategy, we can deploy during the day without any problems or interruptions to service.”

The move to Google Cloud streamlined AgroStar’s stack. “We were running 12 independent instances on AWS,” says Pritesh. “With Google Kubernetes Engine, we are deployed on a single cluster at a cost savings of $1,300 per month and growing.”

Improving customer response times by 85 percent

With a managed deployment capability, AgroStar can devote more time and resources to executing on its platform and Agri-Doctor app development plan. A strategic goal was managing customer response times as the firm grew its base. Google Cloud has helped the firm meet that goal, achieving an 85 percent improvement in customer response times even as traffic grew significantly.

“With our on-premises solution, we could handle around 100 customers daily, which took 30 to 50 minutes for each customer,” says Pritesh. “We now handle thousands of customers daily, taking only 4 to 5 minutes for each one.”

AgroStar used Firebase to implement its Agri-Doctor app. A real-time cloud database, Firebase provides an API that enables the Agri-Doctor advice forum to be synchronized across all its far-flung mobile clients, effectively sharing knowledge base updates with one million users in near real time.

Using cloud tools to manage and monitor

Cloud Pub/Sub, Kafka, and Cloud Dataflow manage data ingestion and queueing of event and transaction data to the analytics layer. BigQuery fetches and persists data to Cloud Storage. Cloud SQL and dashboards powered by Tableau deliver farmer crop and soil profiles within minutes.

Cloud IAM helps AgroStar control access to all its cloud resources. And Stackdriver, the integrated logging aggregation capability for Google Cloud, helps monitor and speed debugging on every tier of the AgroStar solution.

AgroStar uses Golang and Python microservices and a variety of datastores (MongoDB, MySQL, Couchbase, Neo4j, and Elasticsearch) that are optimized to support concurrent usage in an interactive environment. Production applications are hosted on Google Cloud with Cloud Load Balancing to scale GKE and Compute Engine deployment and processing. Cloud Pub/Sub, Kafka, and Cloud Dataflow pipelines manage data ingestion and queueing of event and transaction data to the analytics layer, which uses BigQuery. Custom-built Cloud SQL and Tableau dashboards track strategic and tactical business metrics. A variety of ML models in TensorFlow are in the development phase.

Machine learning to enhance yields

AgroStar is developing a variety of ML components to improve responsiveness and extend its platform offerings.

To speed up the diagnosis of and treatment for crop blight, AgroStar is building a deep learning pipeline using TensorFlow. The pipeline relies on GoogLeNet models that use multi-layered convolutional visual pattern recognition. It will assess uploaded images to support a disease-detection capability on the mobile app. Based on the commercially successful AI algorithms that automated postal code processing, GoogLeNet offers improved performance and computational efficiencies by using a creative layering technique that distinguishes them from older, sequential recognition engines.

To improve its customer search experience, AgroStar is developing an ML pipeline that shrinks fetch times by suggesting tags mapped to stored data. Processed using TPUs, Cloud Natural Language and Video AI, the tags provide a metadata layer that supports queries in any of the ten natural languages that AgroStar farmers can use.

The AgroStar search pipeline consists of Long Short-Term Memory (LSTM) models of Recurrent Neural Networks. Recurrent networks exhibit “memory” through iterative processing and are distinguished from feedforward networks by a feedback loop connected to their past decisions, ingesting their own outputs moment after moment as input.

“With our on-premises solution, we could handle around 100 customers daily, which took 30 to 50 minutes for each customer. We now handle thousands of customers daily, taking only 4 to 5 minutes for each one.”
-—Pritesh Gudge, Software Engineer, AgroStar

Implementing a recommendation engine

The firm is also adapting the Random Forests TensorFlow AI model to develop a crop and product recommendation engine. The model is trained by consuming numerical (rainfall, humidity, water availability per acre) and categorical (soil type, water sources) parameters to suggest appropriate products by season, region, and locale.

To simplify the product suggestion experience, AgroStar developers are testing Cloud Dialogflow, the Google Cloud conversational interface, to build a chatbot capability into its mobile app. The bot will track a farmer’s crop schedules and answer simple questions by linking to the recommendation engine.

AgroStar is also extending its analytics platform with AI-powered sales planning and forecasting. Using linear regression models implemented in TensorFlow and powered by Cloud ML Engine, the capability will enhance supply chain logistics as the company scales its operations across India.

To provide a credit on-demand offering for a range of seed-to-harvest cycle products, AgroStar is attempting to use Vision API to create an AI model that will convert uploaded photos of customer application records into standard data formats. The firm’s credit policy features a grace period in which farmers begin paying back loans after harvested crops go to market.

A versatile and friendly development ecosystem

AgroStar credits the convivial tools and documentation that Google Cloud offers and its incremental, pay-as-you-go pricing model for both the firm’s success and its ability to manage growth.

“What Google Cloud offers is extremely good documentation and extremely simple-to-use tools and interfaces across all services,” says Pritesh. “It helped us initially deploy our platform and at every scale that we have required since then, and its cost effectiveness enabled us to staff up to meet new feature milestones.”

Contributors to this story

Pritesh Gudge: AgroStar Software Engineer. Pritesh was formerly a founder of Bauersafe, a farm protection solutions startup, and First Fit, a startup that focuses on mobility and functional techniques to promote general fitness and recovery. Pritesh earned a B.S. in Computer Science and Engineering at the Birla Institute of Technology and Science as well as degrees in Robotics and Deep Learning from Udacity.

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