10 Reasons that Make Google Cloud the Champion of IaaS

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When you choose to run your business on Google Cloud you benefit from the same planet-scale infrastructure that powers Google’s products such as Maps, YouTube, and Workspace.
We have picked 10 ways in which Google Cloud Infrastructure services outshine alternatives in the market in how they simplify your operations, save money, and secure your data.
1. Custom Machine Types means no wasted resources
Compute Engine offers predefined machine types that you can use when you create a VM instance. A predefined machine type has a preset number of vCPUs and a preset amount of memory; each type is billed at a set price as described on the Compute Engine pricing page.
If predefined machine types don’t meet your needs, you can create a VM instance with a custom number of vCPUs and custom amount of memory, effectively building a custom machine type. Custom machine types are available only for general-purpose machine families. When you create a custom machine type, you are deploying a custom machine type from the E2, N2, N2D, or N1 machine family on GCP. No other leading cloud vendor offers custom machine types so extensively.
Custom machine types are a good idea for workloads that aren’t a good fit for the predefined machine types and for workloads that require more processing power or memory but don’t need all of the upgrades provided by the next machine type level. This translates into lower operating costs. They are also useful for controlling software licensing costs that are based on the number of underlying compute cores.
Jeremy Lloyd, Infrastructure and Application Modernization Lead at Appsbroker, a Google partner:
“Custom machine types coupled with Google’s StratoZone data center discovery tool provides Appsbroker with the flexibility we need to provide cost efficient virtual machines matched to a virtual machine’s actual utilization. As a result, we are able to keep our customers’ operating costs low while still providing the ability to scale as needed.”
2. Compute Engine Virtual Machines are optimized for scale-out workloads
For scale-out workloads, T2D, the first instance type in the Tau VM family, is based on 3rd Gen AMD EPYC processors and leapfrogs VMs for scale-out workloads of any leading public cloud provider today, both in terms of performance and price-performance. Tau VMs offer 56% higher absolute performance and 42% higher price-performance compared to general-purpose VMs from any leading public cloud vendor (source). The x86 compatibility provided by these AMD EPYC processor-based VMs gives you market-leading performance improvements and cost savings, without having to port your applications to a new processor architecture. Sign up here if you are interested in trying out T2D instances in Preview.
For SAP HANA, Google Cloud has demonstrated with SAP how we can run the world’s largest scale-out HANA system in the public cloud (96TB). With such innovation, you are covered as your business grows exponentially.
3. Largest single node GPU-enabled VM
Google is the only public cloud provider to offer up to 16 NVIDIA A100 GPUs in a single VM, making it possible to train very large AI models. Users can start with one NVIDIA A100 GPU and scale to 16 GPUs without configuring multiple VMs for single-node ML training, without crossing the VM layer.
Additionally, customers can choose smaller GPU configurations—1, 2, 4 and 8 GPUs per VM—providing the flexibility to scale their workload as needed.
The A2 VM family was designed to meet today’s most demanding applications—workloads like CUDA-enabled machine learning (ML) training and inference, for example. This family is built on the A100 GPU which offers up to 20x the compute performance compared to the previous generation GPU and comes with 40 GB of high-performance HBM2 GPU memory. To speed up multi-GPU workloads, the A2 VMs use NVIDIA’s HGX A100 systems to offer high-speed NVLink GPU-to-GPU bandwidth that delivers up to 600 GB/s. A2 VMs come with up to 96 Intel Cascade Lake vCPUs, optional Local SSD for workloads requiring faster data feeds into the GPUs and up to 100 Gbps of networking. A2 VMs provide full vNUMA transparency into the architecture of underlying GPU server platforms, enabling advanced performance tuning. Google Cloud offers these GPUs globally.
4. Non-disruptive maintenance means you worry less about planned downtime
Compute Engine offers live migration (non-disruptive maintenance) to keep your virtual machine instances running even when a host system event, such as a software or hardware update, occurs. Google’s Compute Engine live migrates your running instances to another host in the same zone without requiring your VMs to be rebooted. Live migration enables Google to perform maintenance that is integral to keeping infrastructure protected and reliable without interrupting any of your VMs. When a VM is scheduled to be live-migrated, Google provides a notification to the guest that a migration is imminent.
Live migration keeps your instances running during:
- Regular infrastructure maintenance and upgrades
- Network and power grid maintenance in the data centers
- Failed hardware such as memory, CPU, network interface cards, disks, power, and so on. This is done on a best-effort basis; if a hardware component fails completely or otherwise prevents live migration, the VM crashes and restarts automatically and a hostError is logged.
- Host OS and BIOS upgrades
- Security-related updates
- System configuration changes, including changing the size of the host root partition, for storage of the host image and packages
Live migration does not change any attributes or properties of the VM itself. The live migration process transfers a running VM from one host machine to another host machine within the same zone. All VM properties and attributes remain unchanged, including internal and external IP addresses, instance metadata, block storage data and volumes, OS and application state, network settings, network connections, and so on. This has the benefit of reducing operational and maintenance overhead, helps you build a more robust security posture where infrastructure can be consciously revamped from a known good state and minimizes risks for advanced persistent threats.
Refer to Lessons learned from a year of using live migration in production on Google Cloud from the Google engineering team.
5. Trusted Computing: Shielded VMs guard you against advanced, persistent attacks
Establishing trust in your environment is multifaceted, involving hardware and firmware, as well as host and guest operating systems. Unfortunately, threats like boot malware or firmware rootkits can stay undetected for a long time, and an infected virtual machine can continue to boot in a compromised state even after you’ve installed legitimate software.
Shielded VMs can help you protect your system from attack vectors like:
- Malicious guest OS firmware, including malicious UEFI extensions
- Boot and kernel vulnerabilities in the guest OS
- Malicious insiders within your organization
To guard against these kinds of advanced persistent attacks, Shielded VMs use:
- Unified Extensible Firmware Interface (UEFI) BIOS: Helps ensure that firmware is signed and verified
- Secure and Measured Boot: Helps ensure that a VM boots an expected, healthy kernel
- Virtual Trusted Platform Module (vTPM): Establishes root-of-trust, underpins Measured Boot, and prevents exfiltration of vTPM-sealed secrets
- Integrity Monitoring: Provides tamper-evident logging, integrated with Stackdriver, to help you quickly identify and remediate changes to a known integrity state
The Google approach allows customers to deploy Shielded VMs with only a simple click, thereby easing implementation.
6. Confidential Computing encrypts data while in use
Google Cloud was a founding member of the Confidential Computing Consortium. Along with encryption of data in transit and at rest using customer-managed encryption keys (CMEK) and customer-supplied encryption keys (CSEK), Confidential VM adds a “third pillar” to the end-to-end encryption story by encrypting data while in use. Confidential Computing uses processor-based technology that allows data to be encrypted in use while it is being processed in the public cloud. Confidential VM allows you to to encrypt memory in use on a Google Compute Engine VM by checking a single checkbox.
All Confidential VMs support the previously mentioned Shielded VM features under the covers—you can think of Shielded VM as helping to address VM integrity, while Confidential VM addresses the memory encryption aspect which relies on CPU features. With the confidential execution environments provided by Confidential VM and AMD Secure Encrypted Virtualization (SEV), Google Cloud keeps customers’ sensitive code and other data encrypted in memory during processing. Google does not have access to the encryption keys. In addition, Confidential VM can help alleviate concerns about risk related to either dependency on Google infrastructure or Google insiders’ access to customer data in the clear.
See what Google Cloud partners say about Confidential Computing here.
7. Advanced networking delivers full-stack networking and security services with fast, consistent, and scalable performance
Google Cloud’s network delivers low latency, reduces operational costs and ensures business continuity, enabling organizations to seamlessly scale up or down in any region to meet business needs. Our planet-scale network uses advanced software-defined networking and security with edge caching services to deliver fast, consistent, and scalable performance. With 28 regions, 85 zones, and 146 PoPs connected by 16 subsea fiber cables around the world, Google Cloud’s network offers a full stack of layer 1 to layer 7 services for enterprises to run their workloads anywhere. Enterprises can be assured that they have best-in-class networking and security services connecting their VMs, containers, and bare metal resources in hybrid and multi-cloud environments with simplicity, visibility, and control.
Google Cloud’s network has protected customers from one of the world’s largest DDoS attacks at 2.54 Tbps. With our multi-layer security architecture and products such as Cloud Armor, our customers ran their business with no disruptions. Furthermore, our recent integration of Cloud Armor with reCAPTCHA Enterprise adds best-in-class bot and fraud management to prevent volumetric attacks. Cloud Armor is deployed with our Cloud Load Balancer and Cloud CDN, extending the secure benefits at the network edge for traffic coming into Google Cloud so customers have security, performance, and reliability all built in. Furthermore, we are excited to offer Cloud IDS in preview, which was co-developed with security industry leader, Palo Alto Networks, to run natively in Google Cloud.
Our advanced networking capabilities also extends to GKE and Anthos networking. With the GKE Gateway controller, customers can manage internal and external HTTPS load balancing for a GKE cluster or a fleet of GKE clusters with multi-tenancy while maintaining centralized admin policy and control. Unlike other Kubernetes offerings, we offer eBPF dataplane which brings powerful tooling such as Kubernetes network policy and logging to GKE. eBPF is known to kernel engineers as a “superpower” for its unique architecture to load and unload modules in kernel space, and now this capability is built in with Google Cloud networking.
For observability and monitoring, our customers deploy Network Intelligence Center, Google Cloud’s comprehensive network monitoring, verification and optimization platform. With four key modules in Network Intelligence Center, and several more to come, we are working towards realizing our vision of proactive network operations that can predict and heal network failures, driven by AI/ML recommendations and remediation. Network Intelligence Center provides unmatched visibility into your network in the cloud along with proactive network verification. Centralized monitoring cuts down troubleshooting time and effort, increases network security and improves the overall user experience.
8. Regional Persistent Disk for High Availability
Regional Persistent Disk is a storage option that provides synchronous replication of data between two zones in a region. Regional Persistent Disks can be a great building block if you need to ensure high availability of your critical applications as they offer cost-effective durable storage and replication of data between two zones in the same region.
Regional Persistent Disks are also easy to set up within the Google Cloud Console. If you are designing robust systems or high availability services on Compute Engine, Regional Persistent Disks combined with other best practices such as backing up your data using snapshots enable you to build an infrastructure that is highly available and recoverable in a disaster. Regional Persistent Disks are also designed to work with regional managed instance groups. In the unlikely event of a zonal outage, Regional Persistent Disks allow continued I/O through failover of your workloads to another zone. Regional Persistent Disks can help meet zero RPO and near-zero RTO requirements and other stringent SLAs that your critical applications might require by maximizing application availability and protection of data during events such as host/VM failures and zonal outages.
9. Cloud Storage’s single namespace for dual-region and multi-region means managing regional replication is incredibly simple
Similar to how Persistent Disk makes data more available by replicating data across zones, Cloud Storage provides similar benefits for object storage. Cloud Storage within a region is cross-zone by definition, reducing the risk that a zonal outage would take down your application. Cloud Storage adds to this by also providing a cross-region option that can protect against a regional outage and gets your data closer to distributed users. This comes in the form of Dual-region or Multi-region settings for a bucket. These are the simplest to implement cross-region replication offerings in the industry—just a simple button or API call to enable them. In addition to being simple to implement, they offer an added advantage of using a single bucket name that spans regions.
This is unique in the industry. Competitive offerings currently require setting up and managing two distinct buckets, one in each region and they don’t offer the strong consistency properties Cloud Storage offers across regions. Operations and app development are burdened by this design. Google’s single namespace approach dramatically simplifies application development (the app runs on single region or dual/multi-region without any changes), and provides simpler application restarts and testing for DR.
10. Predictive autoscaling
Customers use predictive autoscaling to improve response times for applications with long initialization times or for applications with workloads that vary predictably with daily or weekly cycles. When you enable predictive autoscaling, Compute Engine forecasts future load based on your Managed Instance Group’s history and scales out the MIG’s in advance of predicted load, so that new instances are ready to serve when the load arrives. Without predictive autoscaling, an autoscaler can only scale a group reactively, based on observed changes in load in real time.
With predictive autoscaling enabled, the autoscaler works with real-time data as well as with historical data to cover both the current and forecasted load. Forecasts are refreshed every few minutes (faster than competing clouds) and consider daily and weekly seasonality, leading to more accurate forecasts of load patterns.
For more information, see How predictive autoscaling works and Checking if predictive autoscaling is suitable for your workload.
These are just a few examples of customer-centric innovation that set Google Cloud infrastructure apart. Bring your applications and let the platform work for you.
Get started by learning about your options for migration, or talk to our sales team to join the thousands of customers who have embarked upon this journey.
Acknowledgement
Special thanks to Dheeraj Konidena (Google) for contributing to this article.
Google Invests 1 Billion Euros on Germany to Support Growing Businesses

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In September 2001, the first-ever German Google employee switched on their computer in Hamburg. Since then, we’ve grown to more than 2,500 employees in four offices across Germany. Berlin, Frankfurt, Hamburg and Munich have long been our home, and we continue to invest in the growth of the local economy.
Today, 20 years after the start of “Google Germany”, we are pleased to present one of our most important investment programs to date in this country. With the expansion of our Cloud Region in Frankfurt in a new Google-owned Hanau facility, a new Google Cloud region in Berlin-Brandenburg, and a broad investment plan in renewable energy, our commitment is clear: Google is investing in Germany’s potential and supporting the transition to a digital and sustainable economy. Between now (2021) and 2030, this investment in digital infrastructure and clean energy will total approximately 1 billion euros.
Expanding our Frankfurt cloud region to support growing demand from German businesses and organizations
In Hanau, only 20 kilometers from the DE-CIX Internet hub in Frankfurt, Google is proud to be nearing completion of an additional cloud facility that will be fully operational in 2022. This expansion of our existing Frankfurt Google Cloud region will serve the growing demand for Google Cloud services in Germany.
The 4-story building is 10,000 square meters and was sustainably constructed with energy efficient infrastructure and adherence to our circular economy model for waste. The symbolic handover of the keys from developer NDC-Garbe, together with local government officials, took place on site yesterday.
A new cloud region in Berlin-Brandenburg
In addition to the Hanau expansion of our Google Cloud region in Frankfurt, we are pleased to announce that a new Google Cloud region will be located in Berlin-Brandenburg, further extending our ability to meet growing demand for cloud services in the country. When open, this will be our second Google Cloud region in Germany, providing enterprise customers with faster access to secure infrastructure, smart analytics tools and an open platform. Designed and dedicated to providing enterprise services and products for Google Cloud customers of all sizes and industries in Germany, the Berlin-Brandenburg region will have three zones to protect against service disruptions and join the existing network of 27 Google Cloud regions connected via our high-performance network.
One of the cleanest clouds in the industry becomes even cleaner
Since 2017, Google has matched 100% of our global, annual electricity use with renewable energy. Last year, we set out to run our business on carbon-free energy everywhere and at all times by 2030, enabling us to offer cloud customers one of the cleanest clouds in the industry, while helping Europe achieve its ambitious climate goals.
Today, we’re excited to announce that ENGIE Deutschland has been selected as Google’s carbon-free energy supplier in Germany. Under the terms of the agreement, ENGIE will assemble and develop, on Google’s behalf, a 140 megawatt (MW) carbon-free energy portfolio in Germany that has the ability to flex and grow with us as our needs change. This includes a new 39MW solar Photovoltaic system, and 22 wind parks in five federal states that will see their lives extended so they continue to produce electricity instead of being dismantled. This portfolio will ensure that the energy delivered to Google’s German facilities will be nearly 80% carbon-free by 2022 when measured on an hourly basis. This is a first but important step on Google’s journey to reach our goal of full electricity decarbonization by 2030.
This is the first energy supply of its kind in Europe, with a focus on sourcing carbon-free energy for every hour of Google’s operations. Not only will this new agreement draw the roadmap for the industry and more 24/7 carbon-free energy contracts in Europe, but it provides our cloud customers with two more regions where they can lower their carbon footprint. And importantly, by working with our energy suppliers to transform how clean energy is delivered to customers, Google is supporting the broader decarbonization of the German electricity grid.

What customers and partners are saying
As companies continue to grapple with changing customer demands, technology has played a critical role, and we’ve been fortunate to partner with and serve people, companies, and government institutions in Germany and around the world to help them adapt. The Google Cloud region in Berlin-Brandenburg and the expansion of our Google Cloud region in Hanau will help our customers — such as BMG, Delivery Hero, and Deutsche Bank — adapt to new requirements, new opportunities and new ways of working.
“We are very pleased about the symbolic handover of the keys to the building here in Hanau to Google Cloud,” said Hanau Mayor Claus Kaminsky. “With Google, we have a strong partner at our side who is supporting us in setting up Hanau’s economic future, both digitally and sustainably. The data center facility of Google Cloud embodies this transformation: We bring the cloud to us in Hanau and thus support the digital transformation of companies and public authorities. Not only in our city and Hesse, but throughout Germany and Europe. The new building meets high sustainability standards and the clean energy initiative presented today by Google is in line with our aspirations for sustainable digitalization.”
“Sustainability is a central pillar of Deutsche Bank’s strategy and we have made strong public commitments to be part of the solution,” said Bernd Leukert, Chief Technology, Data and Innovation Officer and Member of the Management Board at Deutsche Bank. “We welcome the new Google Cloud region in Germany, which will enable us to deliver additional resilience and performance for our German client base.”
Ralf Bernhard, Senior Originator Renewables, ENGIE, said: “ENGIE is excited to collaborate with Google based on a first-of-a-kind agreement which will support the company with its sustainability goals and ambitious carbon-free energy target. Thanks to our expertise in energy and risk management, we can seamlessly integrate renewable energy from existing plants and develop new assets to design a tailor made product that meets Google’s needs and plans to go even greener.”
20 years since Google first touched down in Germany, our commitment to helping Germany continue to lead in technical innovation is stronger than ever. We are excited to continue working with our partners in Hesse, Berlin and Brandenburg and across Germany to advance infrastructure and clean energy projects, help accelerate digital transformation, and secure a sustainable future for German and European companies and organizations.
Google Cloud is Every Retailer’s Most Trusted Cloud

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Whether they were ready for it or not, the COVID-19 pandemic transformed many retailers into digital businesses. Retailers made huge investments into commerce technologies, customer experience tools, sales and fulfillment technology, and improving digital experiences to continue providing their goods and services to their customers. Now, more than a year into the COVID-19 pandemic, digital retail is the new normal. In fact, many retailers are planning on expanding their digital investments. However, as their digital footprint expands, so do their threats and security concerns.
As a digital-focused retailer, your website is the most visible part of your attack surface. Your website is where your customers search for goods or services, make payments, or learn more about your brand. However, your website does not operate in isolation. There is an underlying infrastructure as well as the services that run on top of it that need protection from a wide array of attacks that may seek to compromise your data, internal employees, business, and customers. During this week’s Google Cloud Retail Summit, we’ve shared why Google Cloud is built to be the most trusted cloud for retailers. From providing you with control over your data as you move from your own data centers to the public cloud to giving you built-in technology to protect your applications all the way to your end users, Google Cloud helps you safely migrate to and operate in our Trusted Cloud.
Trusted Cloud Gives You Control, Transparency, and Sovereignty
- Access Transparency: We offer the ability to monitor and approve access to your data or configurations by Google Cloud support and engineering based on specific justifications and context, so you have visibility and control over insider access.
- Certificate Authority Service (CAS): CAS is a highly scalable and available service that simplifies and automates the management and deployment of private CAs while meeting the needs of modern developers and applications. With CAS, you can offload to the cloud time-consuming tasks associated with operating a private CA, like hardware provisioning, infrastructure security, software deployment, high-availability configuration, disaster recovery, backups, and more, allowing you to stand up a private CA in minutes, rather than the months it might normally take to deploy.
- Confidential Computing: We already encrypt data at-rest and in-transit, but customer data needs to be decrypted for processing. Confidential Computing is a breakthrough technology which encrypts data in-use—while it’s being processed. Confidential VMs take this technology to the next level by offering memory encryption so that you can further isolate your workloads in the cloud. With the beta launch of Confidential VMs, we’re the first major cloud provider to offer this level of security and isolation while giving you a simple, easy-to-use option for your newly built and “lift and shift” applications.
- Cloud Key Management: We allow you to configure the locations where your data is stored, where your encryption keys are stored, and where your data can be accessed from. We give you the ability to manage your own encryption keys, even storing them outside Google’s infrastructure. Using our External Key Management service, you have the ability to deny any request by Google to access encryption keys necessary to decrypt customer data at rest for any reason.
Trusted cloud Helps You Prevent, Detect, and Respond to Threats
- BeyondCorp Enterprise is Google’s comprehensive zero trust product offering. Google has over a decade of experience managing and securing cloud applications at a global scale, and this offering was developed based on learnings from our experience managing our own enterprise, feedback from customers and partners, as well as informed by leading engineering and security research. We understand that most customers host resources across different cloud providers. With this in mind, BeyondCorp Enterprise was purpose-built as a multicloud solution, enabling customers to securely access resources hosted not only on Google Cloud or on-premises, but also across other clouds such as Azure and Amazon Web Services (AWS).
- Cloud Armor: We’re simplifying how you can use Cloud Armor to help protect your websites and applications from exploit attempts, as well as Distributed Denial of Service (DDoS) attacks. With Cloud Armor Managed Protection Plus, you will get access to DDoS and WAF services, curated rule sets, and other services for a predictable monthly price.
- Chronicle: Chronicle is a threat detection solution that identifies threats, including ransomware, at unparalleled speed and scale. Google Cloud Threat Intelligence for Chronicle surfaces highly actionable threats based on Google’s collective insight and research into Internet-based threats. Threat Intel for Chronicle allows you to focus on real threats in the environment and accelerate your response time.
- Google Workspace Security: Used by more than five million organizations worldwide, from large banks and retailers with hundreds of thousands of people to fast-growing startups, Google Workspace and Google Workspace for Education include the collaboration and productivity tools found here. Google Workspace and Google Workspace for Education are designed to help teams work together securely in new, more efficient ways, no matter where members are located or what device they use. For instance, Gmail scans over 300 billion attachments for malware every week and prevents more than 99.9% of spam, phishing, and malware from reaching users. We’re committed to protecting against security 1 threats of all kinds, innovating new security tools for users and admins, and providing our customers with a secure cloud service.
- Identity & Access Management IAM: Identity and Access Management (IAM) lets administrators authorize who can take action on specific resources, giving you full control and visibility to manage Google Cloud resources centrally. For enterprises with complex organizational structures, hundreds of workgroups, and many projects, IAM provides a unified view into security policy across your entire organization, with built-in auditing to ease compliance processes.
- reCAPTCHA Enterprise: reCAPTCHA has over a decade of experience defending the internet and data for its network of more than 5 million sites. reCAPTCHA Enterprise builds on this technology with capabilities, such as two-factor authentication and mobile application support, designed specifically for enterprise security concerns. With reCAPTCHA Enterprise, you can defend your website against common web-based attacks like credential stuffing, account takeovers, and scraping and help prevent costly exploits from malicious human and automated actors. And, just like reCAPTCHA v3, reCAPTCHA Enterprise will never interrupt your users with a challenge, so you can run it on all webpages where your customers interact with your services.
- Security Command Center: With Security Command Center (SCC), our native posture management platform, you can prevent and detect abuse of your cloud resources, centralize security findings from Google Cloud services and partner products, and detect common misconfigurations, all in one easy-to-use platform. We have Premium tier for Security Command Center to provide even more tools to protect your cloud resources. It adds new capabilities that let you spot threats using Google intelligence for events in Google Cloud Platform (GCP) logs and containers, surface large sets of misconfigurations, perform automated compliance scanning and reporting. These features help you understand your risks on Google Cloud, verify that you’ve configured your resources properly and safely, and document it for anyone who asks.
- VirusTotal: VirusTotal inspects items with over 70 antivirus scanners and URL/domain blocklisting services, in addition to a myriad of tools to extract signals from the studied content. Any user can select a file from their computer using their browser and send it to VirusTotal.
- Web Risk API: With Web Risk, you can quickly identify known bad sites, warn users before they click infected links, and prevent users from posting links to known infected pages from your site. Web Risk includes data on more than a million unsafe URLs and stays up to date by examining billions of URLs each day.
Trusted cloud Plays an Active Role in Our Shared Fate
Our trusted cloud provides a shared-fate model for risk management. We stand with retailers from day one, helping them implement best practices for safely migrating to and operating in our trusted cloud.
We hope you enjoy the sessions we’ve created for you with Google Cloud Retail Summit and that they help you understand the ways our trusted cloud can help secure retailers all over the world.
Melbourne Joins Google’s 26 Cloud Regions

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We opened our Sydney cloud region in 2017 and, since then, we have continued to invest and expand across Australia and New Zealand to support the digital future of organizations of all sizes. In Australia, Google Cloud supports almost A$3.2 billion in annual gross benefits to businesses and consumers. This includes A$686 million to businesses using Google Workspace and Google Cloud Platform, another A$698 million to Google Cloud partners, and A$1.8 billion to consumers.1
For customers in Australia, New Zealand and across Asia Pacific, we’re excited to announce that our new Google Cloud region in Melbourne is now open. Designed to help businesses build highly available applications for their customers, the Melbourne region is our second Google Cloud region in Australia and 11th to open in Asia Pacific.
We’re celebrating the occasion with a digital event where federal minister for the Digital Economy, Jane Hume, and customers Australia Post, Trade Me, Bendigo and Adelaide Bank, The Australian Football League and Macquarie Bank will share their perspectives. Come join us!
A global network of regions
Melbourne joins the existing 26 Google Cloud regions connected via our high-performance network, helping customers better serve their users and customers throughout the globe. With this our second region in Australia, customers benefit from improved business continuity planning with distributed, secure infrastructure needed to meet IT and business requirements for disaster recovery, all the while maintaining data sovereignty in-country.

With this new region, Google Cloud customers operating in Australia and New Zealand will benefit from low latency and high performance of their cloud-based workloads and data. Designed for high availability, the region opens with three zones to protect against service disruptions, and offers a portfolio of key products, including Compute Engine, Google Kubernetes Engine, Cloud Bigtable, Cloud Spanner, and BigQuery.
We also continue to invest in expanding connectivity across the Australia and New Zealand region by working with partners to establish subsea cables and new Dedicated Cloud Interconnect locations and points of presence in major cities including Sydney, Melbourne, Perth, Canberra, Brisbane and Auckland.
Collectively, this will deliver geographically distributed and secure infrastructure to customers across Australia and New Zealand – which is especially important for those in regulated industries such as Financial Services and the Public Sector.
What customers and partners are saying
Navigating this past year has been a challenge for companies as they grapple with changing customers demands and greater economic uncertainty. Technology has played a critical role, and we’ve been fortunate to partner with and serve people, companies, and government institutions around the world to help them adapt. The Google Cloud region in Melbourne will help our customers adapt to new requirements, new opportunities and new ways of working.
“We moved to Google Cloud to improve the stability and resilience of our infrastructure and become more cloud-native as part of a digital transformation program that keeps the customer at the heart of our business. We welcome Google Cloud’s investment in ANZ and the opportunities the Google Cloud Melbourne region presents to improve Trade Me’s agility and performance. – Paolo Ragone, Chief Technology Officer, Trade Me
“We initially turned to Google Cloud to help us process parcels faster and gain deeper insights into our business and its processes. The relationship has continued to deliver benefits to our customers and our organization and we welcome Google Cloud’s opening of the Melbourne region as presenting even more opportunities for businesses to innovate and generate efficiencies.” – Munro Farmer, Chief Information Officer, Australia Post.
“We are well progressed with our multi-year strategy to grow and transform our organization to be Australia’s bank of choice. Google Cloud’s advanced data capabilities and renowned culture of innovation are strongly aligned to this strategy and will allow us to become even more innovative and agile in responding to our customers’ ever-changing needs. We were quick to run our workloads out of the Melbourne cloud region and we believe Google Cloud’s expanded investment in local infrastructure will further assist us on our business transformation journey.” – Andrew Cresp, Chief Information Officer, Bendigo and Adelaide Bank.
“We have a clear vision when it comes to innovating to deliver world-class service to our customers, and our partnership with Google Cloud is core to that strategy. The company’s continued investments in local infrastructure and technology present new opportunities for us as we advance our transformation journey in this digital-first era.” – Chris Smith, Vice President, Digital Service, Optus
Our global ecosystem of channel partners has expanded by more than 400% in the last two years, and we look forward to continuing our close relationships with partners in Australia and New Zealand as we help customers modernize, innovate, scale and grow.
“Australian companies are increasingly realising the benefits of their cloud investments and are now looking to transform their organisations at scale. We are excited about the potential and new value that the Google Melbourne Cloud region will bring to our clients as we continue to work together on delivering intelligent and innovative solutions to Australian organisations.” – Tara Brady, CEO of Accenture Australia and New Zealand
“Google Cloud has always been there for its customers for the long haul and the opening of the new Melbourne Cloud region is great news. This increased resilience and scale will empower companies of all sizes to be bold in accelerating their digital transformation plans.” – Tony Nicol, CEO of Servian
“We’re excited about the launch of the Melbourne Cloud region. It will cater to the needs of industries we work closely with including healthcare and financial services, and will further enhance how we jointly deliver on the compliance, privacy and security requirements of companies as they advance their digital transformation.” – Simon Poulton, CEO of Kasna
“The opening of the new Google Cloud region in Melbourne is fantastic news as it now enables DXC customers access to enhanced services for their mission critical application and data solutions across two regions within Australia. As our customers modernise their application estate, many are seeking dual region cloud services, and DXC is excited to partner with Google Cloud to deliver these services to customers in Australia and New Zealand.” – Tim Fraser, Google Practice Lead ANZ at DXC Technology
Helping customers build their transformation clouds
Google Cloud is here to support businesses, helping them get smarter with data, deploy faster, connect more easily with people and customers throughout the globe, and protect everything that matters to their businesses. The cloud region in Melbourne offers new technology and tools that can be a catalyst for this change. Click here to learn more about all our Google Cloud locations.
1. AlphaBeta, The Economic Impact of Google Cloud to Australia, July 2021
New Google Cloud regions are coming to Asia Pacific

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Digital tools offered by cloud computing are fueling transformation around the world, including in Asia Pacific. In fact, IDC expects that total spending on cloud services in Asia Pacific (excluding Japan) will reach 282 billion USD by 2025.1 To meet growing demand for cloud services in Asia Pacific, we are excited to announce our plans to bring three new Google Cloud regions to Malaysia, Thailand, and New Zealand — on top of six other regions that we previously announced are coming to Berlin, Dammam, Doha, Mexico, Tel Aviv, and Turin.
When they launch, these new regions will join our 34 cloud regions currently in operation around the world — 11 of which are located in Asia Pacific — delivering high-performance services running on the cleanest cloud in the industry. Enterprises across industries, startups, and public sector organizations across Asia Pacific will benefit from key controls that enable them to maintain low latency and the highest security, data residency, and compliance standards, including specific data storage requirements.
“The new Google Cloud regions will help to address organizations’ increasing needs in the area of digital sovereignty and enable more opportunities for digital transformation and innovation in Asia Pacific. With this announcement, Google Cloud is providing customers with more choices in accessing capabilities from local cloud regions while aiding their journeys to hybrid and multi-cloud environments,” said Daphne Chung, Research Director, Cloud Services and Software Research, IDC Asia/Pacific.
What customers and partners are saying
From retail and media & entertainment to financial services and public sector, leading organizations come to Google Cloud as their trusted innovation partner. The new Google Cloud regions in Malaysia, Thailand, and New Zealand will help our customers continue to enable growth and solve their most critical business problems. We will work with our customers to ensure the cloud region fits their evolving needs.
“Kami was born out of the digital native era, where in order to scale globally we needed a partner like Google Cloud who could support us on our ongoing innovation journey. We have since delivered an engaging and dependable experience for millions of teachers and students around the world, so it’s incredibly exciting to hear about the new region coming to New Zealand. This investment from Google Cloud will enable us to deliver services with lower latency to our Kiwi users, which will further elevate and optimize our free premium offering to all New Zealand schools.” – Jordan Thoms, Chief Technology Officer, Kami
“Our customers are at the heart of our business, and helping Kiwis find what they are looking for, faster than ever before, is our key priority. Our collaboration with Google Cloud has been pivotal in ensuring the stability and resilience of our infrastructure, allowing us to deliver world-class experiences to the 650,000 Kiwis that visit our site every day. We welcome Google Cloud’s investment in New Zealand, and are looking forward to more opportunities to partner closely on our technology transformation journey.” – Anders Skoe, CEO, Trade Me
“Digital transformation plays a key role in helping Vodafone deliver better customer experiences and connect all Kiwis. We welcome Google Cloud’s investment in New Zealand and look forward to working together to offer more enriched experiences for local businesses, and the communities we serve,” said Jason Paris, CEO, Vodafone New Zealand
“Our journey with Google Cloud spans almost half a decade, with our most recent partnership and co-innovation initiatives paving the way for AirAsia and Capital A to disrupt the digital platform arena in the same vein as we did airlines. The announcement of a new cloud region that’s coming to Malaysia – and Thailand too if I may add – showcases Google Cloud’s continuous desire to expand its in-region capabilities to complement and support our aspiration of establishing the airasia Super App at the center of our e-commerce, logistics and fintech ecosystem, while enriching the local community and giving all 700 million people in Asean inclusivity, accessibility, and value. I couldn’t be more excited about this massive milestone and the new possibilities that Google Cloud’s growing network of cloud regions will create for us, our peers, and the common man.” – Tony Fernandes, CEO, Capital A
“Google Cloud’s world-class cloud-based analytics and artificial intelligence (AI) tools have enabled Media Prima to embed a digital DNA across our organization, deliver trusted and real-time news updates during peak periods when people need them the most, and implement whole new engagement models like content commerce, thereby allowing us to diversify our revenue streams and remain at the forefront of an industry in transition. By allowing us to place our digital infrastructure and applications even closer to our audiences, this cloud region will supercharge data-driven content production and distribution, and our ability to enrich the lives of Malaysians by informing, entertaining, and engaging them through new and innovative mediums.” – Rafiq Razali, Group Managing Director, Media Prima
“Google Cloud’s global network has been playing an integral role in Krungthai Bank’s adoption of advanced data analytics, cybersecurity, AI, and open banking capabilities to earn and retain the trust of the 40 million Thais who use our digital services to meet their daily financing needs. This new cloud region is a fundamentally important milestone that will help accelerate our continuous digital reinvention and sustainable growth strategy within the local regulatory framework, thereby allowing us to reach and serve Thais at all levels, including unbanked consumers and small business owners, no matter where they may be.” – Payong Srivanich, CEO, Krungthai Bank
“Having migrated our operations and applications onto Google Cloud’s superior data cloud infrastructure, we are already delivering more personalized services and experiences to small business owners, delivery riders, and consumers than ever before – and in a more cost efficient and sustainable way. With the new cloud region, we will be physically closer to the computing resources that Google Cloud has to offer, and able to access cloud technologies in a faster and even more complete way. This will help strengthen our mission: to build a homegrown ‘super app’ that assists smaller players and revitalizes the grassroots economy.” – Thana Thienachariya, Chairman of the Board, Purple Ventures Co., Ltd. (Robinhood)
Delivering a global network
These new cloud regions represent our ongoing commitment to supporting digital transformation across Asia Pacific. We continue to invest in expanding connectivity throughout the region by working with partners in the telecommunications industry to establish subsea cables — including Apricot, Echo, JGA South, INDIGO, and Topaz — and points of presence in major cities.
Learn more about our global cloud infrastructure, including new and upcoming regions.
- Source: Asia/Pacific (Excluding Japan) Whole Cloud Forecast, 2020—2025, Doc # AP47756122, February 2022
Google is named a Leader in 2020 Magic Quadrant for Cloud Infrastructure and Platform Services

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The capability gap between hyperscale cloud providers has begun to narrow; however, fierce competition for enterprise workloads extends to secondary markets worldwide. Infrastructure and operations leaders should evaluate cloud providers with a broad range of use cases and a wide market presence.
Market Definition/Description
Cloud computing is a style of computing in which scalable and elastic IT-enabled capabilities are delivered as a service using internet technologies. Cloud infrastructure and platform services (CIPS) are defined as standardized, highly automated offerings, in which infrastructure resources (e.g., compute, networking and storage) are complemented by integrated platform services. These include managed application, database and functions as-a-service offerings. The resources are scalable and elastic in near-real time and are metered by use. Self-service interfaces are exposed directly to the customer, including a web-based user interface (UI) and an API. The resources may be single-tenant or multitenant, and can be hosted by a service provider or on-premises in the customer’s data center.The scope of this Magic Quadrant has changed, compared with its predecessor, the “Magic Quadrant for Cloud Infrastructure as a Service.” Gartner has developed this Magic Quadrant to reflect the changing dynamics of cloud services offered and the ways that enterprise customers adopt them. Ultimately, hyperscale cloud providers, and the broad array of services they offer beyond infrastructure as a service (IaaS), have found strategic importance in Gartner’s enterprise clients and the Magic Quadrant needed to evolve to reflect as much.The scope of the Magic Quadrant for CIPS includes IaaS and integrated platform as a service (PaaS) platforms. These include application PaaS (aPaaS), functions as a service (FaaS), database PaaS (dbPaaS), application developer PaaS (adPaaS) and industrialized private cloud offerings that are often deployed in enterprise data centers.
Understanding the Vendor Profiles, Strengths and Cautions
CIPS providers that target enterprise and midmarket customers generally offer high-quality service, with excellent availability, good performance, high security and good customer support. Exceptions will be noted in this Magic Quadrant’s evaluations of individual providers. When we say “all providers,” we specifically mean “all the evaluated providers included in this Magic Quadrant,” not all CIPS providers in general. Keep the following in mind when reading the vendor profiles:
- All the providers have public cloud IaaS and PaaS offerings. Most also offer, or are in the process of building, industrialized private cloud offerings, in which every customer is on standardized infrastructure and cloud management tools. In some cases, the provider’s industrialized, on-premises offering may share similarities to hyperconverged infrastructure (HCI), but tethered to the cloud. However, this may not resemble the provider’s public cloud service in architecture or quality. A single architecture and feature set and cross-cloud management, for both public and private CIPS, make it easier for customers to combine and migrate across service models as their needs dictate. They also enable the provider to use its engineering investments more effectively. Gartner is beginning to describe the notion of cloud-provider-managed infrastructure, wherever it may exist, as “ distributed cloud.”
- All the providers target midmarket businesses and enterprises, as well as other companies that use technology at scale. Some of the providers may also target small businesses and startups. Just because a provider targets a segment, however, does not necessarily mean that it is well-suited to that segment’s needs. Furthermore, not all providers have the capacity to serve very-large-scale customers, and some have capacity constraints in particular regions.
- All the providers offer basic cloud IaaS — compute, storage and networking resources as a service. They also offer additional value-added capabilities, notably cloud software infrastructure services — typically middleware and databases as a service — including PaaS capabilities. These services, along with IT operations management (ITOM) capabilities as a service (especially DevOps-related services), are a vital differentiator in the market, especially for Mode 2 agile IT buyers.
- All the providers claim to have high security standards. However, the extent of the security controls provided to customers varies significantly. All the providers evaluated can offer solutions that will meet common regulatory compliance needs, unless otherwise noted. All the providers have undergone SOC 1, SOC 2 and SOC 3 audits, as well as SSAE 16, ISO/IEC 27001, ISO/IEC 27017 and ISO/IEC 27018 audits. This provides a relatively high level of assurance that the providers are adhering to generally accepted practices for the security of their systems, but it does not address the extent of controls offered to customers.
- Security is a shared responsibility. Customers need to correctly configure controls, and they may need to supply additional controls beyond what their providers offer. Furthermore, providers vary in their degree of transparency as to how services are architected, although customers typically have access to third-party assessment reports under a nondisclosure agreement (NDA).
- Monthly compute availability service-level agreements (SLAs) of 99.95% and higher are generally the norm. They are typically higher than availability SLAs for managed hosting. Service credits for outages in a given month are typically capped at 100% of the monthly bill; however, some providers have caps as low as 25%. This availability percentage is typically non-negotiable, because it is based on an engineering estimate of the underlying infrastructure reliability.
- Single-instance compute SLAs have become common for providers in this Magic Quadrant. It might be more accurate to say that there are usually two SLAs — one for the compute service, and one for individual instances. Some providers have a compute availability SLA that requires customers to use compute capabilities in at least two fault domains (sometimes known as “availability zones” or the like).
- Many providers have additional SLAs. These cover network availability and performance, customer service responsiveness and other service aspects.
- Infrastructure resources are not normally automatically replicated into multiple data centers. Customers are responsible for their own business continuity. Some providers offer optional disaster recovery solutions.
- All providers offer per-second metering of virtual machines (VMs). Some can offer shorter metering increments, which can be more cost-effective for short-term batch jobs. Unless otherwise noted, providers charge on a per-VM basis.
- Providers are increasingly offering bare-metal physical servers on a dynamic basis. These are priced by the second. Providers with a bare-metal option are noted as such.
- All the providers partner with carrier-neutral colocation exchanges. This enables customers to obtain connectivity from a variety of carriers that are located in these facilities. In addition, many customers require a small amount of supplemental colocation in low-latency proximity with their cloud provider. For example, they may have a large-scale database, specialized network equipment or legacy equipment, such as a mainframe.
- Some providers offer software marketplaces. In these marketplaces, software vendors specially license and package their software to run on that provider’s cloud IaaS offering. Marketplace software can be automatically installed, and can be billed through the provider, although the software vendor often provides support.
- All providers offer enterprise-class support with 24/7 customer service. This is provided via phone, email and chat, along with an account manager. Some offer a lower level of support, but allow customers to pay extra for enterprise-class support.
- All the providers will sign contracts with customers, can invoice and can consolidate bills from multiple accounts. All providers offer online sign-up and credit card billing, because they recognize that enterprise buyers prefer contracts and invoices. Some will sign “zero dollar” contracts that do not commit a customer to a certain volume.
- Some providers will sign a U.S. Health Insurance Portability and Accountability Act Business Associate Agreement (HIPAA BAA).
- Unless otherwise noted, all providers will sign the following contract addendums:
- An EU Data Protection Directive (95/46/EC) data-processing agreement (DPA), which includes the model clauses
- An EU General Data Protection Regulation (GDPR) DPA
- Managed and professional services are an optional but important accelerator for customer success. Almost all providers rely heavily on managed service providers (MSPs) and system integration (SI) partners for these services. However, most providers offer their own first-party professional services and some also offer first-party managed services offerings.
- All of the evaluated providers offer a portal, documentation, technical support, customer support and contracts in English. Some can provide one or more of these in languages other than English. Most providers can conduct business in local languages.
The service provider descriptions are accurate as of the time of publication. Our technical evaluation of service features took place between January 2020 and March 2020.
Format of the Vendor Descriptions
When describing each provider, we first summarize the nature of the company, then provide information about its industrialized cloud IaaS offerings in the following format:
- Locations: Cloud data center locations by country, languages in which the company does business and languages in which technical support can be conducted.
- Recommended Uses: These are the circumstances under which we recommend the provider. They are not the only circumstances in which it may be a useful provider, but they are the scenarios for which, in Gartner’s opinion, the provider is well-suited.
For a detailed technical description of CIPS offerings, along with a use-case-focused technical evaluation, see “Critical Capabilities for Cloud Infrastructure and Platform Services, Worldwide.”We also provide a detailed list of evaluation criteria in “Solution Criteria for Cloud Integrated IaaS and PaaS.” A detailed assessment of each provider against these criteria can be found in the Solution Scorecards. The results are also available in Gartner’s Cloud Decisions portal (see “Cloud Decisions’ Cloud Compare: Perform Real-Time IaaS Pricing and Performance Analysis”).
Magic Quadrant
Figure 1. Magic Quadrant for Cloud Infrastructure and Platform Services

Vendor Strengths and Cautions
Google is a Leader in this Magic Quadrant.
Locations: Google has multiple regions across Japan and the U.S., as well as a presence in Belgium, Singapore, Finland, Germany, the Netherlands, the U.K., India, Australia, Brazil, Canada and, Switzerland, as well as the Hong Kong and Taiwan markets.
Recommended Uses: Google has evolved by enhancing its strengths and attacking its limitations to providing a strong offering in every use case, other than the edge use case. Google has a future focus on building out hybrid capabilities and partnerships with telco providers.
Strengths
- Google’s open-source contributions, such as Kubernetes and TensorFlow, have been market-moving innovations that have changed the course of enterprise IT. Such innovations have served to enable other cloud service providers, but also brought developer “mind share” to Google Cloud Platform (GCP). Google’s long-term strategy is to bring additional open-source-focused partners into GCP as managed services.
- During the past year, GCP has experienced a noticeable increase in year-over-year market share in terms of IaaS and dbPaaS, albeit from a lower base, relative to other providers in this Magic Quadrant. Google has also made significant gains by closing a number of critical capability gaps between GCP and Microsoft Azure, its nearest competitor in terms of market share and capabilities.
- Gartner clients continue to associate GCP with its big data and data science capabilities, stemming from the use of services such BigQuery and Dataproc. However, the company is pressing into new territory with Anthos, GCP’s container and Kubernetes-based middleware layer, which is designed to support the development and deployment of cloud applications in a hybrid and multicloud model.
Cautions
- Some of Gartner’s clients remain cautious about Google’s commitment to serving the needs of enterprise clients when put in the context of SAP’s preference for Microsoft Azure, and GCP’s slowness in executing on some highly touted partnerships. GCP lacks enterprise-focused aPaaS capabilities and support for Oracle, and it continues to struggle with having an enterprise mindset in the field.
- From a financial perspective, GCP’s revenue is a small fraction of overall Google revenue and GCP’s criticality to the overall business is not as clear as its competitors. Furthermore, GCP’s success may erode the company’s overall healthy gross margins.
- Google’s much-vaunted network capabilities have been the source of a number of GCP outages during the last year, with devastating impact on customers. One outage was multiregional in scope, affecting GCP customers and Google consumer services, such as G Suite and YouTube. This resulted in complete GCP network unavailability for some customers.
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