How to Build A Basic Image Search Utility for Natural Language Queries

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This post shows how to build an image search utility using natural language queries. Our aim is to use different GCP services to demonstrate this. At the core of our project is OpenAI’s CLIP model. It makes use of two encoders – one for images and one for texts. Each encoder is trained to learn representations such that similar images and text embeddings are projected as close as possible.
We will first create a Flask-based REST API capable of handling natural language queries and matching them against relevant images. We will then demonstrate the use of the API through a Flutter-based web and mobile application. Figure 1 shows how our final application would look like:

All the code shown in this post is available as a GitHub repository. Let’s dive in.
Application at a high-level
Our application will take two queries from the user:
- Tag or keyword query. This is needed in order to pull a set of images of interest from Pixabay. You can use any other image repositories for this purpose. But we found Pixabay’s API to be easier to work with. We will cache these images to optimize the user experience. Suppose we wanted to find images that are similar to this query: “horses amidst flowers”. For this, we’d first pull in a few “horse” images and then run another utility to find out the images that best match our query.
- Longer or semantic query that we will use to retrieve the images from the pool created in the step above. These images should be semantically similar to this query.
Note: Instead of two queries, we could have only taken a single long query and run named-entity extraction to determine the most likely important keywords to run the initial search with. For this post, we won’t be using this approach.
Figure 2 below depicts the architecture design of our application and the technical stack used for each of the components.

Figure 2 also presents the core logic of the API we will develop in bits and pieces in this post. We will deploy this API on a Kubernetes cluster using the Google Kubernetes Engine (GKE). The following presents a brief directory structure of our application code-base:

Next, we will walk through the code and other related components for building our image search API. For various machine learning-related utilities, we will be using PyTorch.
Building the backend API with Flask
First, we’d need to fetch a set of images with respect to user-provided tags/keywords before performing the natural language image search. The utility below from the pixabay_utils.py script can do this for us:
def fetch_images_tag(pixabay_search_keyword, num_images):"""Fetches images from Pixabay w.r.t a keyword.:param pixabay_search_keyword: Keyword to perform the search on Pixabay.:param num_images: Number of images to retrieve.:return: List of PIL images.:return: List of image URLs."""query = (PIXABAY_API+ "&q="+ pixabay_search_keyword.lower()+ "&image_type=photo&safesearch=true&per_page="+ str(num_images))response = requests.get(query)output = response.json()all_images = []all_image_urls = []for each in output["hits"]:imageurl = each["webformatURL"]response = requests.get(imageurl)image = Image.open(BytesIO(response.content)).convert("RGB")all_images.append(image)all_image_urls.append(imageurl)return (all_images, all_image_urls)
Note that all the API utilities are logging relevant information. But for brevity, we have omitted the lines of code responsible for that. Next, we will see how to invoke the CLIP model and select the images that would best match a given query semantically. For this, we’ll be using Hugging Face, an easy-to-use Python library offering state-of-the-art NLP capabilities. We’ll collate all the logic related to this search inside a SimilarityUtil class:
class SimilarityUtil:def __init__(self):self.model = CLIPModel.from_pretrained(CLIP_MODEL)self.processor = CLIPProcessor.from_pretrained(CLIP_PREPROCESSOR)self.device = "cuda" if torch.cuda.is_available() else "cpu"def perform_sim_search(self, images, query_phrase, top_k=3):"""Performs similarity search between the images and query.:param images: A list of PIL images initially retrieved withrespect to some entity e.g. Tiger.:param query_phrase: A list containing a single text query,e.g. "Tiger drinking water".:param top_k: Number of top images to return from `images`.:return: Top-k indices matching the query semantically andtheir similarity scores."""model = self.model.to(self.device)# Obtain the text-image similarity scoreswith torch.no_grad():inputs = self.processor(text=[query_phrase], images=images, return_tensors="pt", padding=True)inputs = inputs.to(self.device)outputs = model(**inputs)# Image-text similarity scoreslogits_per_image = outputs.logits_per_image.cpu()(top_indices, top_scores) = self.sort_scores(logits_per_image, top_k)return (top_indices, top_scores)def sort_scores(self, scores, top_k):"""Sorts the scores in a descending manner.:param scores: Scores to sort through.:param top_k: Number of top scores to return.:return: Top-k scores and their indices."""values, indices = scores.squeeze().topk(top_k)top_indices, top_scores = [], []for score, index in zip(values, indices):top_indices.append(int(index.numpy()))score = score.numpy().tolist()top_scores.append(round(score, 3))return (top_indices, top_scores)
CLIP_MODEL uses a ViT-base model to encode the images for generating meaningful embeddings with respect to the provided query. The text-based query is also encoded using A Transformers-based model for generating the embeddings. These two embeddings are matched with one another during inference. To know more about the particular methods we are using for the CLIP model please refer to this documentation from Hugging Face.
In the code above, we are first invoking the CLIP model with images and the natural language query. This gives us a vector (logits_per_image) that contains the similarity scores between each of the images and the query. We then sort the vector in a descending manner. Note that we are initializing the CLIP model while instantiating the SimilarityUtil to save us the model loading time. This is the meat of our application and we have tackled it already. If you want to interact with this utility in a live manner you can check out this Colab Notebook.
Now, we need to collate our utilities for fetching images from Pixabay and for performing the natural language image search inside a single script – perform_search.py. Following is the main class of that script:
class Searcher:def __init__(self):self.similarity_model = SimilarityUtil()def get_similar_images(self, keyword, semantic_query, pixabay_max, top_k):"""Finds semantically similar images.:param keyword: Keyword to search with on Pixabay.:param semantic_query: Query to find semantically similar images retrieved from Pixabay.:param pixabay_max: Number of maximum images to retrieve from Pixabay.:param top_k: Top-k images to return.:return: Tuple of top_k URLs and the similarity scores of the images present inside the URLs."""images_redis_key = keyword + "_images"urls_redis_key = keyword + "_urls"if redis_client.exists(images_redis_key) and redis_client.exists(urls_redis_key):keyword_images = redis_client.get(images_redis_key)keyword_image_urls = redis_client.get(urls_redis_key)else:(keyword_images, keyword_image_urls) = fetch_images_tag(keyword, pixabay_max)redis_client.set(images_redis_key, keyword_images)redis_client.set(urls_redis_key, keyword_image_urls)(top_indices, top_scores) = self.similarity_model.perform_sim_search(keyword_images, semantic_query, top_k)top_urls = [keyword_image_urls[index] for index in top_indices]return (top_urls, top_scores)
Here, we are just calling the utilities we had previously developed to return the URLs of the most similar images and their scores. What is even more important here is the caching capability. For that, we combined GCP’s MemoryStore and a Python library called direct-redis. More on setting up MemoryStore later.
MemoryStore provides a fully managed and low-cost platform for hosting Redis instances. Redis databases are in memory and light-weight making them an ideal candidate for caching. In the code above, we are caching the images fetched from Pixabay and their URLs. So, in the event of a cache hit, we won’t need to call the CLIP model and this will tremendously improve the response time of our API.
Other options for caching
We can cache other elements of our application. For example, the natural language query. When searching through the cached entries to determine if it’s a cache hit, we can compare two queries for semantic similarity and return results accordingly.
Consider that a user had entered the following natural language query: “mountains with dark skies”. After performing the search, we’d cache the embeddings of this query. Now, consider that another user entered another query: “mountains with gloomy ambiance”. We’d compute its embeddings and run a similarity search with the cached embeddings. We’d then compare the similarity scores with respect to a threshold and parse the most similar queries and their corresponding results. In case of a cache miss, we’d just call the image search utilities we developed above.
When working on real-time applications we often need to consider these different aspects and decide what enhances the user experience and maximizes business at the same time.
All that’s left now for the backend is our Flask application – main.py:
@app.route("/search", methods=["GET"])def get_images():tag = request.args.get("t").lower()query = request.args.get("s_query").lower()top_k = request.args.get("k")(top_urls, top_scores) = searcher.get_similar_images(tag, query, MAX_PIXABAY_SEARCH, int(top_k))return jsonify({"top_urls": top_urls, "top_scores": top_scores})
Here we are first parsing the query parameters from the request payload of our search API. We are then just calling the appropriate function from perform_search.py to handle the request. This Flask application is also capable of handling CORS. We do this via the flask_cors library:
cors = CORS(app,resources={r"/search/*": {"origin": "*"},r"/test/*": {"origin": "*"},},)
And this is it! Our API is now ready for deployment.
Deployment with Compute Engine and GKE
The reason why we wanted to deploy our API on Kubernetes is because of the flexibility Kubernetes offers for managing deployments. When operating at scale, auto scalability and load balancing are very important. With the comes the requirement of security — we’d not want to expose the utilities for interacting with any internal services such as databases. With Kubernetes, we can achieve all these easily and efficiently.
GKE provides secured and fully managed functionalities for operationalizing Kubernetes clusters. Here are the steps to deploy the API on GKE at a glance:
- We first build a Docker image for our API and then push it to the Google Container Registry (GCR).
- We then create a Kubernetes cluster on GKE and initialize a deployment.
- We then add scalability options.
- If any public exposure is needed for the API, we then tackle it.
We can assimilate all the above into a shell script – k8s_deploy.sh:
## Docker build and push ### We are inside the `server` directorydocker build -t gcr.io/${PROJECT_ID}/search_service .docker push gcr.io/${PROJECT_ID}/search_service## Deploy on a GKE cluster ### Configure the Docker command-line tool to authenticate to Container Registrygcloud auth configure-docker# Create a Kubernetes clustergcloud container clusters create image-search-nlp# Create a deploymentkubectl create deployment clip-search --image=gcr.io/${PROJECT_ID}/search_service# Number of worker replicaskubectl scale deployment clip-search --replicas=3# HorizontalPodAutoscaler resourcekubectl autoscale deployment clip-search --cpu-percent=80 --min=1 --max=5# Expose deploymentkubectl expose deployment clip-search --name=clip-search-service --type=LoadBalancer --port 80 --target-port 8080
These steps are well explained in this tutorial that you might want to refer to for more details. We can configure all the dependencies on our local machine and execute the shell script above. We can also use the GCP Console to execute it since a terminal on the GCP Console is pre-configured with the system-level dependencies we’d need. In reality, the Kubernetes cluster should only be created once and different deployment versions should be created under it.
After the above shell script is run successfully, we can run kubectl get service to know the external IP address of the service we just deployed:
NAME CLUSTER-IP EXTERNAL-IP PORT(S) AGEclip-search-service 10.3.251.122 203.0.113.0 80:30877/TCP 10s
We can now consume this API with the following base URI: http://203.0.113.0/. If we wanted to deal with only http-based API requests, then we are done here. But secured communication is often a requirement in order for applications to operate reliably. In the following section, we are to discuss how to configure the additional items to allow our Kubernetes cluster to allow https requests.
Configurations for handling https requests with GKE
A secure connection is almost often a must-have requirement in modern client/server applications. The front-end Flutter application would be hosted on GitHub Pages for this project, and it requires https-based connection as well. Even if configuring https connection particularly for a GKE-based cluster can be considered a chore, its setup might seem daunting at first.
There are six steps to configure https connection in the GKE environment:
- You need to have a domain name, and there are a lot of inexpensive options that you can buy. For instance, mlgde.com domain for this project is acquired via Gabia which is a Korean service provider.
- A reserved (static) external IP address has to be acquired via gcloud command or GCP console.
- You need to bind the domain name with the acquired external IP address. This is a platform-specific configuration that issued the domain name to you.
- There is a special ManagedCertificate resource which is specific to the GKE environment. ManagedCertificate resource specifies the domain that the SSL certificate will be created for, so you need this.
- An Ingress resource should be created by listing the static external IP address, ManagedCertificate resource, and the service name and port which the incoming traffic will be routed to. The Service resource could remain the same as in the above section with only changes from LoadBalancer to ClusterIP.
- Last but not least, you need to modify the existing Flask application and Deployment resource to support liveness and readiness probes which are used to check the health status of the Deployment. The Flask application side can be simply modified with the flask-healthz Python package, and you only need to add
livenessProbeandreadinessProbesections in the Deployment resource. In the code example below, thelivenessProbeandreadinessProbeare checked via/aliveand/readyendpoints respectively.
from flask_healthz import healthzfrom flask_healthz import HealthErrorapp = Flask(__name__)app.register_blueprint(healthz, url_prefix="/")def printok():print("Everything is fine")def liveness():try:printok()except Exception:raise HealthError("Can't connect to the file")def readiness():try:printok()except Exception:raise HealthError("Can't connect to the file")app.config.update(HEALTHZ = {"alive": "main.liveness","ready": "main.readiness",})
One thing to be careful of is the initialDelaySeconds attribute of the probes. It is uncommon to configure this attribute with a big number, but it could be bigger than 90 – 120 seconds depending on the size of the model to be used. For this project, it is configured in 90 seconds in order to wait until the CLIP model is fully loaded into memory (full YAML script here).
livenessProbe:httpGet:path: /aliveport: 8080initialDelaySeconds: 90periodSeconds: 10readinessProbe:httpGet:path: /readyport: 8080initialDelaySeconds: 90periodSeconds: 10
Again, these steps may seem daunting at first, but it will become clear when you have done it once. Here is the official document for Using Google-managed SSL certificates You can find all the GKE-related resources used in this project here.
Once every step is completed you should be able to see your server application running on the GKE environment. Please make sure to run kubectl apply command whenever you create Kubernetes resources such as Deployment, Service, Ingress, and ManagedCertificate, and it is important to wait for more than 10 minutes until the ManagedCertifcate provisioning is done.
You can run gcloud compute addresses list command to find out the static external IP address that you have configured.
NAME ADDRESS/RANGE TYPE PURPOSE NETWORK REGION SUBNET STATUSgde 34.149.231.34 EXTERNAL IN_USE
Then, the IP address has to be mapped to the domain. Figure 3 is a screenshot of a dashboard from where we got the mlgde.com domain. It clearly shows mlgde.com is mapped to the static external IP address configured in GCP.

In case you’re wondering why we didn’t deploy this application on App Engine, well that is because of the compute needed to execute the CLIP model. App Engine instance won’t fit in that regime. We could have also incorporated compute-heavy capabilities via a VPC Connector. That is a design choice that you and your team would need to consider. In our experiments, we found the GKE deployment to be easier and suitable for our needs.
Infrastructure for the CLIP model
As mentioned earlier, at the core of our application is the CLIP model. It is computationally a bit more expensive than the regular deep learning models. This is why it makes sense to have the hardware infrastructure set up accordingly to execute it. We ran a small benchmark in order to see how a GPU-based environment could be beneficial here.
We ran the CLIP on a Tesla P100-based machine and also on a standard CPU-only machine 1000 times. The code snippet below is the meat of what we executed:
DEVICE = "cuda" if torch.cuda.is_available() else "cpu"start_time = time.time()for _ in range(1000):with torch.no_grad():model = model.to(DEVICE)inputs = processor(text=[semantic_search_phrase],images=all_images, return_tensors="pt", padding=True)inputs = inputs.to(DEVICE)outputs = model(**inputs)end_time = time.time() - start_timeprint(f"Total time: {end_time:.3f} seconds.")
As somewhat expected, with the GPU, the code took 13 minutes to complete execution. With no GPU, it took about 157 minutes.
It is uncommon to leverage GPUs for model prediction because of cost restrictions, but sometimes we have to access GPUs for deploying a big model like CLIP. We configured a GPU-based cluster on GKE and compared the performance differences with and without it. It took about 1 second to handle a request with GPU and MemoryStore cache while it took more than 4 seconds with MemoryStore only (without the GPUs).
For the purposes of this post, we used a CPU-based cluster on Kubernetes. But It is easy to configure GPU usage in a GKE cluster. This document shows you how to do so. For a short summary, there are two steps. First, a node should be configured with GPUs when creating a GKE cluster. Second, GPU drivers should be installed in GKE nodes. You don’t need to visit and manually install GPU drivers for each node by yourself. Rather you can simply apply the DaemonSet resource to GKE as described here.
Setting up MemoryStore
In this project, we first query the general concept of images to Pixabay, then we filter the images with a semantic query using CLIP. It means we can cache the initially retrieved images from Pixabay for the next specific semantic query. For instance, you may want to search with “gentleman wearing tie” at first, then you may want to retry searching for “gentleman wearing glass”. In this case, the base images remain all the same, so they could be stored in a cache server like Redis.
MemoryStore is a GCP service wrapping the Redis which is an in-memory data store, so you can simply use a standard Redis Python package for accessing it. The only thing to be careful about when provisioning a MemoryStore Redis instance is to make sure it is in the same region where your GKE cluster or Compute Engine instance is.

The code snippet below shows how to make a connection to the Redis instance in Python. Nothing specific to GCP, but you only need to be aware of the usage of the standard redis-py package.
# REDISHOST is the IP address to the MemoryStore instanceredis_host = os.environ.get("REDISHOST", "localhost")redis_port = int(os.environ.get("REDISPORT", 6379))redis_client = redis.StrictRedis(host=redis_host, port=redis_port)
After creating a connection, you can store and retrieve data from MemoryStore. There are more advanced use cases of Redis, but we only used exists, get, and set methods for the demonstration purpose. These methods should be very familiar if you know maps, dictionaries, or other similar data structures. For the code portion that uses Redis-related utilities, please refer to the Searcher Python class we discussed in an earlier section.
In the URLs below, you can find side-by-side comparisons of using MemoryStore:
- Without MemoryStore: https://youtu.be/7B88Eyrd-4s
- With MemoryStore (1st try): https://youtu.be/LE6xeEIRuMM
- With MemoryStore (2nd try): https://youtu.be/rRfK17sdk84
Putting everything together
All that’s left now is to collate the different components we developed in the sections above and deploy our application with a frontend. All the frontend-related code is present here.
- The front-end application is written in the Flutter development kit. The main screen contains two text fields for queries to Pixabay and CLIP model respectively. When you click the “Send Query” button, it will send out a RestAPI request to the server. After receiving the result back from the server, the retrieved images from the semantic query will be displayed at the bottom section of the screen.
- Please note that a Flutter application can be deployed to various environments including desktop, web, iOS, and Android. In order to keep as simple as possible, we chose to deploy the application to the GitHub Pages. Whenever there is any change to a client-side source directory, the GitHub Action will be triggered to build a web page and deploy the latest version to the GitHub Pages.
Our final application is deployed here and it looks like so:

Note that due to constraints, the above-mentioned URL will only be live for one or two months.
It is also possible to redeploy the back-end application with a GitHub Action.
- The very first step is to craft a Dockerfile like below. Since Python is a scripting language, and there are lots of heavy packages that the application is dependent on, it is important to cache the steps. For instance, installing the dependencies should be separated from other commands.
FROM pytorch/pytorch:latestWORKDIR /app# install the dependenciesCOPY requirements.txt requirements.txtRUN pip install -r requirements.txtCOPY . .# set up environment variablesENV PIXABAY_API_KEY="..."ENV REDIS_IN_USE="true"ENV REDISHOST="..."# expose port that Flask app is listening onEXPOSE 8080# run the Flask appCMD [ "python3", "main.py" ]
- With the Dockerfile defined, we can use a GitHub Action like this for automatic deployment.
Edge cases
Since the CLIP model is pre-trained on a large corpus of image and text pairs it’s likely that it may not generalize well to every natural language query we throw at it. Also, because we are limiting the number of images on which the CLIP model can operate, this somehow restricts the expressivity of the model.
We may be able to improve the performance for the second situation by increasing the number of images to be pre-fetched and by indexing them into a low-cost and high-performance database like Datastore.
Costs
In this section, we wanted to provide the readers a breakdown of the costs they might incur in order to consume the various services used throughout the application.
- Frontend hosting
- The front-end application is hosted on GitHub Pages, so there is no expenditure for this.
- Compute Engine
- With an e2-standard-2 instance type without GPUs, the cost is around $48.92 per month. In case you want to add a GPU (NVIDIA K80), the cost goes up to $229.95 per month.
- MemoryStore
- The cost for MemoryStore depends on the size. With 1GB of space, the cost is around $35.77 per month, and whenever you add more GBs the cost will be doubled.
- Google Kubernetes Engine
- The monthly cost for a 3 node GKE cluster with n2-standard-2 (vCPUs: 2, RAM: 8GB without GPUs) is about $170.19. If you add one GPU (NVIDIA K80) to the cluster, the cost goes up to $835.48.
While you may think that is a lot cost-wise, it is good to know that Google gives away free $300 credits when you create a new GCP account. It is still not enough for leveraging GPUs, but it is enough to learn and experiment with GKE and MemoryStore usage.
Conclusion
In this post, we walked through the components needed to build a basic image search utility for natural language queries. We discussed how these different components are connected to each other. Our image search API is able to utilize caching and was deployed on a Kubernetes cluster using GKE. These elements are essential when building a similar service to cater to a much bigger workload. We hope this post will serve as a good starting point for that purpose. Below are some references on similar areas of work that you can explore:
- Building a real-time embeddings similarity matching system
- Detecting image similarity using Spark, LSH and TensorFlow
Acknowledgments: We are grateful to the Google Developers Experts program for supporting us with GCP credits. Thanks to Karl Weinmeister and Soonson Kwon of Google for reviewing the initial draft of this post.
How Kinguin Notched Up Shopping Experience with Google Recommendations AI

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Over 2.14 billion people worldwide are expected to buy online this year, according to Statista. Online retail sales will account for 22% of all purchases by 2023. But in a competitive retail landscape, positive interactions can mean the difference between a sale and an abandoned shopping cart.
One of the leading global marketplaces – Kinguin.net is a haven for gamers. Their bustling ecommerce business conducts over 500,000 new transactions monthly. Users will encounter over 50,000 unique digital products, from video games, gift cards, in-game items to computer software and services. With over 10 million registered users, Kinguin improved their experience by helping users find items quickly and deliver service at scale.
Helping customers find what they want, fast
Because of Kinguin’s high volume of users—both buyers and sellers—and breadth of digital products, browsing and shopping can be challenging. “Customers shop online for choice and convenience, but it can sometimes be overwhelming. We want anyone who shops at Kinguin to find what they are looking for quickly and easily,” says Viktor Romaniuk Wanli, Kinguin CEO and Founder.
Today’s retailers know that creating personalized shopping experiences is crucial for establishing and maintaining customer loyalty. Kinguin discovered their users were getting a rather standard retail experience. They wondered how they could offer them a more tailored, personalized experience.
They knew product recommendations were a great way to personalize experiences because they help customers discover products that match their tastes and preferences. But it’s not that easy to recommend products. Various shifting factors make recommendations much more complex:
- Customer behavior. Understanding customers is tough. How do you recommend something to a cold start user who’s never been to your site before? What happens when their behavior changes?
- Omnichannel context. According to Harvard Business Review, 73% of all customers use many channels when they buy. What happens when they go from desktop to mobile or from social media shopping to a proprietary app?
- Product data challenges. How do you recommend new products within a large catalog of items? What if your product data has sparse labeling or unstructured metadata?
Data wasn’t a problem for Kinguin. They had data orders, history, wishlists, and could collect events based on their platform interactions. It was the machine learning model expertise they lacked. So rather than building their own solution, they determined it was more cost effective for them to find a reliable partner. It was also essential that the solution integrated easily with Kubernetes, which enabled their global network.
With these considerations in mind, they applied for the Google Recommendations AI beta program. Kinguin became the first gaming e-commerce platform in Europe to use Recommendations AI when it launched in 2020.
Pro gamer move: using a fully managed AI service
Google Recommendations AI uses algorithms to deliver highly personalized suggestions tailored to a customer’s preferences. Google Cloud based these algorithms on the same research that powers models by YouTube search and Google Shopping. Algorithms are always being tuned and adjusted to focus on individuals themselves—not just items.
Many shopping AIs rely on manually provisioning infrastructure and training machine learning models. Instead, Recommendations AI’s deep learning models use item and user metadata to gain insights. It processes Kinguin’s thousands of products at scale, iterating in real time. First, Kinguin pieces together a customer’s history and shopping journey. Then, using Recommendations AI, they can serve up personalized products—even for long-tail products and cold-start users.
By leveraging internal tools, Kinguin didn’t need to start implementation from scratch. After a few trial sessions with Google Cloud engineers, they got started right away. Due to the fast-paced nature of a marketplace—i.e., price changes, out-of-stock items—Kinguin needed their recommendations to be as close to real time as possible. They used internal event buses to stream events and their product catalog directly to the recommendations API.
Kinguin rolled out in high-traffic areas, including their home page, product page, and category pages. They analyzed heat maps and scroll maps to figure out where to test placements. They also experimented with different recommendation models such as “recently bought together” and “you may like.” Engineers also factored in where they were implementing the models. For example, the “others you might like” model would fit best on the homepage, while “frequently bought together” made sense at checkout.
Understanding how product recommendations influence financials is critical for demonstrating the impact of personalization. Using BigQuery, Kinguin could analyze different cost projection models. BigQuery helped them dig into specific financial data to understand their margins and revenue gains.
Playing to win: enhanced customer experience
Since adopting Recommendations AI, Kinguin has improved both customer experience and satisfaction. Search times have shortened by 20 seconds. Additionally, their average cart value has increased by 5 EUR. Conversion rates have quadrupled since the outset. Click-thru rates have doubled, increasing by 2.16 on product pages and 2.8 times on recommendations pages.
“Google Recommendations AI has helped us evolve our service, increase customer loyalty and satisfaction. It has also contributed to a significant rise in sales,” says Wanli. Kinguin is already thinking about other ways of enhancing user experiences with recommendations. Ideas include their checkout process, other landing pages, and email marketing.
Kinguin’s journey with Google Cloud shows how companies can leverage AI to optimize sales and deliver high-performing, low-latency recommendations to any customer touchpoint.
Learn more about Recommendations AI and Google Cloud AI and machine learning solutions.
Latest Features and Updates to Globally Bolster Translation Services

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Let’s face it: in the globalized world, which is now more than ever a digital demand world, you need to scale and reach your customers right where they’re at. Translation is a critical piece of that, whether you’re translating a website in multiple languages or releasing a document, a piece of software, or training materials.
Manual translation does not scale, which is why machine translation, powered by machine learning (ML), is becoming more important to our customers. Machine translation has historically been challenging because of the sheer volume and breadth of content that can add value when translated into multiple languages. Companies acquire and share content in many languages and formats, and scaling translation to meet needs is a tall order due to multiple document formats, integrations with optical character recognition (OCR), and the need to correct for domain-specific terminology.
Our goal is to simplify translation services, while enabling flexibility and control for our customers’ unique needs across industries. Read on to learn more about recent features and updates.
Formatting matters: Document Translation is now GA
In many cases, the layout of a document dictates how it should be interpreted—e.g., readers navigate text and discern meaning based on formatting, like bold or italicized text, or markups for headers, paragraphs, and columns. Previously, to automate translation of documents, text needed to be separated from these layout attributes, meaning the document’s structure was either lost or needed to be recreated later in the developer pipeline, after the text had been translated. This required translation teams to do a lot of extra work and maintain a lot of additional code. But now, those steps are unnecessary. Formatting can be retained throughout the translation process, handled directly by the Translation API Advanced.
This feature lets customers translate documents in 100+ languages and supports document types such as Docx, PPTx, XLSx, and PDF while preserving document formatting.
And if your needs go beyond Document Translation, we can help you translate audio as well. For real-time streaming translation, check out the Media Translation API, and for offline transcription translation, combine the Translation API with the Video Intelligence API.
Real-Time translation when you need it, Batch when you don’t
One of the biggest differentiators for Translation API Advanced’s document translation capabilities is the ability to do real-time, synchronous processing for a single file.
For example, if you are translating a business document such as HR documentation, online translation provides flexibility for smaller files and provides faster results. You can easily integrate with our APIs via REST or gRPC with mobile or browser applications, with instant access to 100+ language pairs so that content can be understandable in any supported language.
Meanwhile, batch translation allows customers to translate multiple files into multiple languages in a single request. For each request, customers can send up to 100 files with a total content size of up to 1 GB or 100 million Unicode codepoints, whichever limit is hit first.
State of the Art (SOTA) accuracy, with flexibility for customization
In order to achieve the highest level of accuracy for your translation, we now support multiple options:
- Use Google’s SOTA translation models: Each year, Google heavily invests to improve the quality of our translations across Apps, Cloud APIs, and Chrome, as well to enable multilanguage answers in Search. A popular metric for automatic quality evaluation of Machine translation systems is the BLEU score, which is based on the similarity between machine translation and the reference translations that were generated by people. While we push out incremental improvements for individual models on a monthly cadence, there are also times where we make significant leaps. In the releases since 2019, we have improved our average BLEU score by 5pts on average across 100+ languages and 7pts on low resource languages.
- Leverage glossaries for specific terms and phrases: Glossary is our terminology control feature. It allows you to import source content to define preferred translations, such as product names or department names. Then, when calling the glossary in the API request, your preferred translations will be enforced. This will work for words as well as phrase translation.
- Pick a pre-trained model with model selection: If you create custom models for machine translation, we don’t think you should have multiple client libraries and multiple APIs to maintain in order for you to use the best model for your needs. Translation API Advanced now supports Model Selection. Pick your pretrained model or pick your custom ML model built on AutoML for any language pair you’ve created and use the same API and the same client library.
- Build custom translation models with AutoML: AutoML Translation is a suite of ML products that enable you to build high quality models for your own use case or data, with limited-to-no ML expertise or coding required. Bring your past human-validated translations to improve translation specificity for your domain.
Keep localization local with Regional Endpoints
If you are a customer operating in the EU, we recently launched an endpoint specifically for EU regionalization. This is a configurable endpoint for customers to store and perform machine translation processing of customer data only in the EU multi region. For now, this only supports our pretrained translation models and glossary, but batch translations will be coming soon.
How Eli Lilly uses Cloud Translation to translate content globally
Historically, translations at Eli Lilly have been complicated: numerous translation vendors have been needed for different languages and organizations, all with their own processes and expectations. On top of that, translations have been costly and slow.
To solve this, Eli Lilly took a codified approach to enable users and systems to spend less time and resources to safely generate quality translations.
Learn more, and even catch a demo, from Thomas Griffin, Translation Tech Lead & Global Regulatory Architect for Eli Lilly.

Learn more
- To get started using Cloud Translation – Advanced, complete the setup and then try the Translate text (Advanced edition) quickstart.
- Document Translation is priced per page. For more information, see pricing.
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Satellites Can Help Map Carbon Emissions By Looking at Images of Power Plants!
Did you know that Satellites can now help track power plants and determine if they are on or off? And did also know that compute processing that classifies over 59 trillion bytes of data from over 11,000 sensors from 300 satellites is done on on Google Cloud?
Google Cloud’s sustainability initiatives along with its cutting-edge, powerful technology and products are leveraged worldwide by organizations, non-profits and governments to keep a check on greenhouse gas emissions and build self-reporting, power monitoring platforms. Climate TRACE, a collaborative data sharing project with 50+ organizations is dedicated towards this cause by building a visual and meaningful way on a web app. In this video you can learn how generate geo-spatial model that can view the images of power plants gathered from satellite called Sentinel-2 to assess emissions from power plants. Watch the video to learn Google Cloud’s vehement role in funding and staffing special initiatives with Googlers who are experts in AI/ML, UX, data analytics and more!
Everything You Want to Know About Google Cloud’s AI-Enabled Talent Solution: From What It Is to How to Use it

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First, What is Google Cloud Talent Solution?
Cloud Talent Solution is a service that brings machine learning to the job search experience, returning high quality results to job seekers far beyond the limitations of typical keyword-based methods. Once integrated with your job content, Cloud Talent Solution automatically detects and infers various kinds of data, such as related titles, seniority, and industry.
Show Me How it Works
Try it online now.
Show Me an Example of Who’s Using It
There’s a number of enterprises leveraging this service. Here are a few easy-to-watch examples
Watch how FedEx Ground Employs Google Cloud Talent Solution
Read how Johnson & Johnson is Reimagining Recruiting with Jibe and Google
How Much Does it Cost?

Ok, Let’s See How it Works
Seven-Eleven Japan Leverages Google Cloud’s Performance and Speed for Real-time Business Insights

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With the rise of technologies like smartphones, retailers have felt the pressure to meet evolving consumer needs and expectations. Seven-Eleven Japan(“SEJ”) has long been on the forefront of this thanks to the way they develop and invest in IT. However, in recent years, Japan’s leading convenience store chain has struggled to maintain its complex legacy systems at the rate needed to keep up with today’s rapid digitization, spurred on by the increasing proliferation of smartphones and an IT vendor-dependent structure.
Legacy systems limiting real-time responsiveness and innovation
Since its early days, SEJ has been proactive in adopting information technology, mainly relying on technology solutions from Japan’s leading vendors. But as the systems have grown, key business issues have been resolved using a vendor-dependent structure rather than being driven by SEJ’s own needs.
Datasets and business logic were combined and built into legacy environments, gradually leading to data silos. As a result, data was distributed across multiple systems, causing a variety of problems, including the inability to efficiently retrieve data when needed, delays in accessing data collected in individual stores, and difficulties taking measurements at the right time in business operations that require real-time responsiveness.
Connecting different systems also takes time and money, and the lead time for introducing new services—from planning to development and launch—has been longer than expected.
To solve these problems, SEJ’s IT department built “Seven Central”—a new platform for practical data use launched in 2020 to support the company’s future IT strategies and digital transformation initiatives.
At its core, Seven Central’s ultimate purpose is to allow real-time data views. Versatile, real-time datasets—such as point-of-sale (POS) data from 7-Eleven stores—are consolidated into a centralized location in the cloud. They created a simple data mart that provides data via an API to enable them to respond more quickly to requests from individual departments.
“In such uncertain times, it’s vital to use data to make quick decisions,” says Izuru Nishimura, Executive Officer and Head of ICT Department. “Each department across the entire company will be able to gain an immediate understanding of the situation based on the most up-to-date data and respond accordingly. This is why we built Seven Central.”
Google Cloud selected to help SEJ build and grow their data cloud
Today’s rapidly changing business environment has also highlighted the risk of IT support becoming a bottleneck. The long-term strategy is to gradually expand the datasets managed and collected in Seven Central according to business needs.
In the first phase, SEJ collected POS data from all 21,000+ stores to enable real-time analysis. Moving forward, they would like to collect other relevant data—for example, unstructured data, such as images and videos, or master datasets that are currently stored externally.
Google Cloud was already a top contender when SEJ started developing Seven Central in 2019. They compared various public cloud services besides Google Cloud, focusing on three main capabilities.
“We placed particular emphasis on service scalability to drive future digital transformation; security when handling data, which is the lifeline of our company; and finally, openness,” says Nishimura. He emphasizes that openness was perhaps the most important factor for choosing Google Cloud. Breaking away from the negative aspects of an entirely vendor-dependent system enabled them to build an agile development system with multiple vendors.
Google Cloud technologies including BigQuery and API management platform, Apigee, play a vital role in Seven Central. BigQuery’s high-speed processing at petabyte scale and fully managed infrastructure helped keep costs low during development and verification.
“Data is stored in a way that allows you to share it easily across organizations, which helps solve the issue of data silos from the perspective of scalability. I also like the fact there are some interesting features that could be used in the future—like BigQuery ML, which enables machine learning on BigQuery,” says Nishimura.
Apigee allows SEJ to separate datasets and business logic, which is one of the key points of Seven Central. While the trend these days is to standardize interfaces using an API, the reality tends to involve many different APIs rather than the introduction of one unified API. With Apigee, SEJ provides a single unified API for all of its data cloud, and they can now understand what data is used thanks to Apigee’s API usage visualizations.
“Right now, we collect data from all 21,000+ stores,” says Nishimura. “But in anticipation of a future expansion in business operations, we have designed a system that can scale up and run without issue, even if we were to have 30,000 stores, with 1,000 customers per store per day, purchasing five items per person.”
Real-time insights with BigQuery and Cloud Spanner

Google Cloud partner Cloud Ace came on board early in the planning phases. Based on their recommendations, SEJ decided to continue making full use of BigQuery to analyze data collected from all 21,000+ stores throughout Japan, while also using Cloud Spanner’s availability, near-unlimited scalability and transactional consistency to help achieve the real-time results needed for the project.
“Given that both the data and the regularity with which it is accessed are expected to steadily increase in the future, we chose Cloud Spanner as backend storage for data delivery via API. We consider it a good choice,” says Shota Kikuchi, General Manager, Consulting Department, Technology Division, Cloud Ace Co., Ltd.
Finally, they chose to use Google Cloud’s Stream Analytics Solutions messaging service for collecting POS data in real time, which can then be put to immediate use with Cloud Spanner and BigQuery.
High-speed responses exceed targets and create new value
Seven Central went live in September 2020 with surprising results.
They initially set a target time of one hour from when a customer makes a purchase to the point when Seven Central can use that data. But when the final system was first tried—it took barely a minute. Moving forward they estimate that the latest inventory data from the service side will become available within a few minutes of being added to the system.
“This is real innovation, and I must admit that I am quite surprised. As well as being able to solve existing issues, we also hope it will lead to new improvements and services that have been unimaginable up until now,” says Nishimura.
The team hopes to roll out the Seven Central platform in all companies affiliated with Seven & i Holdings—not just SEJ. They also plan to explore Google Cloud AI and machine learning technologies to take on challenges in new areas. For example, they are investigating the idea of clustering individual stores using BigQuery ML.
Seven Central has already attracted attention from many departments and received a lot of requests. Nishimura and his team say they hope to continue to grow Seven Central while still observing their fundamental principles—not including business logic, maintaining real-time results, and staying true to the uniqueness of SEJ.
Learn more about Google Cloud smart analytics solutions.
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