Google Launches Product Locator and Gives Store Locator Plus an Upgrade to Expand Retail Offerings - Build What's Next
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Google Launches Product Locator and Gives Store Locator Plus an Upgrade to Expand Retail Offerings

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To cater to the changing customer behaviors and demand for superior retail shopping experience, Google introduces Product Locator and updates Store Locator Plus! Read to learn how these offerings deliver best online-to-offline retail experience.

We all experienced, first hand, how Covid-19 has impacted the world and our communities. Last year, store closures, reduced hours, and social-distancing requirements drove people to adopt more e-commerce options, which, according to eMarketer, grew 27.6% worldwide in 2020. Meanwhile, consumer desires to shop locally also grew with Google searches for “____ near me” up 100% year over year,1 and 1 in 3 consumers having tried curbside pickup over the last year.2

As countries begin to lift Covid-19 restrictions, businesses are looking toward a post-pandemic future and asking ‘Which of these shopping trends will stick and how should I adapt?’ At Google, we expect consumers to continue demanding helpful shopping experiences that blur the line between the physical retail and digital experience, as well as help them to continue shopping locally.3 To address these changes in shopper behavior, we refreshed our retail solutions—adding a new solution, Product Locator, and updating Store Locator Plus—to help you offer the best possible online-to-offline experience and drive shoppers to your stores. 

Introducing Product Locator solution: connecting online shopping to nearby stores

Under Covid restrictions, consumers have grown accustomed to having a myriad of shopping options, from curbside pickup to same-day delivery. Increased searches for ‘along my route’ and ‘in stock’ tell us that convenience is king for today’s consumer.4 Retailers can increase online conversion rates and drive store visits by including product availability and pick-up options on each of their product description pages (PDP); emphasizing the speed and convenience of these options and saving on significant shipping costs. 

Our newest retail solution, Product Locator, can further help drive customers to visit by showing the exact distance stores are to the shopper and even estimated driving time, to further highlight the convenience of a store visit. A study conducted by Shopify found that showcasing local inventory boosted key store metrics including 45% of local pickup who made an additional purchase upon arrival.5 See the Product Locator solution guide to get started today.

Retail solutions image 1
Example of Product Locator solution implemented on a sample product page

Update your store locator page to address more of shoppers’ needs

Store locators allow shoppers to more easily find your stores and can be made even more helpful with our Store Locator Plus solution. Our updated Store Locator Plus solution refreshes the store locator page to be more informative and engaging by integrating offers redeemable in-store, online scheduling for appointments and services, and text me directions services. Implement Store Locator Plus today using the guide.

Retail solutions image 2
Example of Store Locator Plus, featuring appointment booking and local offers

Build and customize Store Locator Plus for your business in minutes

At Google Maps Platform, we are always thinking of ways to make building a map easier and faster for our customers. In May at I/O we made Cloud-based Maps Styling generally available, enabling map updates to happen without touching a line of code. Today we’re excited to introduce Quick Builder, our free, low code builder which allows you to demo, customize and build a version of the Store Locator Plus solution for your website in minutes. Experience Quick Builder today.
To learn more about how you can start adopting these retail solutions, visit our retail solutions page.

For more information on Google Maps Platform, visit our website.


Global Insights Briefing: Getting back out there

2 https://www.shopify.com/pos/future-of-retail-2021

3 https://www.thinkwithgoogle.com/future-of-marketing/digital-transformation/covid-trends-1-year/

4 https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/pandemic-shopping-behavior/

5 https://www.shopify.com/pos/future-of-retail-2021

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On-Demand Webinar: The Underrated Impact of Real-Time Collaboration on Your Business

There comes a time in your life when you have to build that dreaded sales report, once a month. That’s the stuff of nightmares.

First, you need to gather data from multiple sources, sometimes multiple, siloed sheets, different departments, numerous salespeople, and wait endlessly. That’s time-consuming.

Then you have to plot all of that in one sheet, check for errors, and pray that the numbers are accurate enough to make informed decisions. That’s cumbersome and complex.

And then repeat this arduous task, month after month. What do you gain? Sleepless nights.

But had you put all of that data on the cloud, in a platform like Google Sheets—that lets multiple team members input, edit, and work on the same sheet all at the same time—creating sales reports wouldn’t seem like a huge mountain to climb.

In this webinar, Ryan Weber, Product Manager, Google Cloud, provides simple tricks and tips that help you build reports quickly, accurately, and cost-effectively with real-time collaboration, so that you spend more time on innovation and getting products out to market faster. And a lot less time building reports.

Watch this on-demand webinar to find out how.

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TELUS and Google Cloud Partner to Move Towards a More Sustainable Future

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Google Cloud and Telus have come together to make the planet healthier by ensuring that their operations are as environmentally responsible as possible. Find out how you can leverage innovative technologies to empower sustainable business practices.

Environmental sustainability is a key priority for TELUS, a world-leading communications technology company. It continues to rank in the top 100 most sustainably managed companies in the world, and seeks to make a healthier planet for all by leveraging its global-leading technology, compassion to drive social change and reduce our collective carbon footprint through innovative technologies and sustainable business practices.

TELUS surpassed its sustainability objectives in 2019 and is now on a journey to procure all of its electricity from renewable or low-emitting sources by 2025. Next, it aims to achieve net carbon neutrality for its operations by 2030. TELUS has also been named to the Dow Jones Sustainability Index for 21 consecutive years, a feat unmatched by any other North American telecom or cable company. In 2021, it became the first company in Canada to release a Sustainability-linked bond (SLB) framework and complete an SLB offering, formally linking TELUS financing to its environmental performance.

“We’ve spent the last decade becoming a global leader in sustainability, helping make the planet healthier by ensuring that our operations are as environmentally responsible as possible,” said Geoff Pegg, Head of Sustainability and Environment at TELUS.

In part, TELUS’ strategy is focused on three key areas:

  1. Seek the best renewable energy options available
  2. Focus on migrating workloads to the cloud
  3. Embrace a multiplier effect through the use of sustainable partners

Renewable energy impact

Part of this environmental responsibility involves investing heavily in renewable energy sources through power purchase agreements (PPAs) that help renewable energy providers like wind farms and solar companies develop their infrastructure. TELUS executed PPAs with four Alberta-based solar and wind facilities to provide 100 per cent of its electricity load demand in a province where one-third of the grid is powered by coal.

As a technology company, electricity represents a large portion of TELUS’ energy needs: 80 percent of the operational carbon footprint comes from the power requirements for TELUS’ network and administrative buildings, Pegg explains. While TELUS is using renewable energy sources and low-emitting energy grids to power its buildings and network, there’s also the often-forgotten part of the carbon emissions equation: the energy it takes to power data centers. As the International Energy Agency recently reported, data centers represent 1 percent of the global electricity demand and that figure is expected to keep rising as the world increases usage of data-heavy technologies.

“It’s probably no surprise that everyone, whether you’re a business or a consumer, is concerned about reducing carbon emissions,” said Chris Talbott, the Google Cloud Sustainability Lead. “A lot of us think about the carbon emissions associated with our cars or with the electricity that powers our homes, but oftentimes we forget about the carbon emissions that come from the digital services that we use or the networks required to deliver that data.”

As a leader in sustainability, how can TELUS meet the energy demands of its customers while also protecting the environment? One way is through the company’s previously announced collaboration with Google Cloud. The two companies are working together to build a more sustainable world through technology and reduce TELUS’ carbon footprint, create value along the entire supply chain, and optimize industry solutions for social impact through data analytics and machine learning.

Taking a cloud first approach — reducing carbon emissions with green cloud computing

Google became carbon neutral in 2007 and has achieved 100 per cent renewable energy matching every year since 2017. Google has invested in renewable energy to match the electricity we use across our entire operations, including Google Cloud, meaning every workload that TELUS runs on Google Cloud has been matched with renewable energy purchases.

“The operational carbon footprint of running anything on Google Cloud is zero,” Talbott said. Also, by working with Google, TELUS gets the benefit of economies of scale using less electricity. Not only is TELUS leveraging Google data centers, it’s also relying on the digital collaboration made possible by Google Workspace to reduce the amount of travel required by employees attending meetings in different offices. Collaboration tools like Google Meet can reduce the carbon footprint of in-person conferences by 94 percent.

Google compensates for the environmental footprint of any electricity used in the data center and out to the edge network. “You can feel pretty good about using Google Meet because it’s carbon-neutral,” Talbott said.

Multiplier through sustainable partnerships — green cloud computing radiates out

By supporting TELUS in its environmental sustainability efforts, Google Cloud is also enabling TELUS to do the same for its various partnerships. For example, powered by Google Cloud’s infrastructure and data analytics capabilities, TELUS is partnering with Picacity (formerly NXN Digital) and Google Cloud to deliver an ecosystem of integrated smart technologies that enable cities to improve the lives of their residents.

From dynamic traffic signaling that reduces congestion and emissions, to data analytics that create smarter, more efficient city planning, the partnership is transforming the way municipalities operate in our increasingly digital world.The partnership is built on four foundational pillars of infrastructure and environmental sustainability, intelligent transportation, public safety and security, and health. In the case of intelligent transportation, this means sensors, cameras, and other devices are built into or near roads, sidewalks, and bike paths to provide data for innovative software to improve traffic flow in real time. The data can then foster informed decisions about infrastructure, city planning, fleet optimization, and public safety.

All of these environmental measures may seem small when compared with the enormity of the problem that is climate change, but as Talbott said, “Change begins with the small decisions we make every day such as paying attention to the practices of companies that we’ve come to rely on daily in the modern world. They may seem small and in the margins, but at scale, this is how we can make a real impact.”

Case Study

BHI: Embracing Google Workspace and AppSheet to transform the workplace

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In an inspiring example of a truly no-code world, on-the-ground experts at BHI build and prototype job-specific apps and IT puts the finishing touches on the functionality, all while keeping guardrails in place. Here's how.

In the last two decades, BHI, once a small construction company in Vernal, Utah, has expanded its operations to dozens of industries in over 25 states. But while the company grew, its technology trailed behind. File sharing and emails both ran off a single server. Editing a document was a grueling undertaking that required an employee to VPN in, patiently download the file, edit it, then upload it again—all from a job site with a limited internet connection. Acknowledging the need for better technology, BHI adopted Google Workspace and AppSheet and transformed its business to be more innovative, productive, and profitable.

Rebuilding collaboration and productivity

BHI first looked to replace its archaic email and file-sharing systems. They found that Google Workspace—as a proven and popular collaboration solution for remote teams and a familiar, preferred platform that most employees use in their personal lives—was the clear choice. BHI migrated its 500 employees to Google Workspace in less than a week. Productivity immediately soared, since employees could collaborate more easily with Google Workspace’s products and access them from any device, from anywhere—even at the construction sites.

For instance, the contract writing process drastically improved with Google Workspace. Version control had always been a struggle—as employees circulated a draft contract from one computer to the next, versions became unruly and randomized, untracked changes popped up, and files went missing. With Google Workspace, the pre-construction, legal, and finance teams can all edit and track changes of a contract from wherever they work. Version control has become a thing of the past, as everyone is always working on the latest version.

By adopting Google Workspace, BHI decentralized its operations and began collaborating in real time across over 150 job sites. Management and IT gained new insights into challenges that they may never have uncovered nor confronted without a cloud-based productivity tool. The IT team also saw an opportunity to overhaul the methods of their deskless workforce, which accounts for 90% of the company. This deskless majority needed to connect directly to the data that influenced, impacted, and comprised their work. They also required more streamlined processes. AppSheet provided the answer to the workforce’s needs, enabling IT to create applications that simplified key tasks so mobile workers could get their jobs done faster and better.

For example, one BHI client required extensive inspections multiple times a day. Before using AppSheet, a BHI inspector would perform the inspection, return to a computer, record the results from paper to a spreadsheet, copy and paste them into a formatted report in a Google Docs, convert the Doc to a PDF, and email the final inspection report to the customer. This manual process took two hours to complete. Now, using AppSheet, the inspector inputs the results on their mobile device while performing the inspection. As soon as the device connects to the internet, it automatically updates the database with the inspector’s inputs, adds the inspection results to a preformatted report built-in Google Docs, and emails the final report as a PDF to the customer. With AppSheet, BHI shortened this inspection process from two hours to six minutes, saving over $50,000 a month in labor. “With Google Workspace and AppSheet, BHI has turned into a digital company with real-time data allowing for real-time decisions, collaboration, and transparency in a decentralized environment,” says Johnny Hacking, Director of IT.

An easier software choice for faster results

BHI also found that building apps with AppSheet is much easier than using other solutions, such as developing with low- or full-code tools or purchasing third-party products. Because AppSheet is a true no-code platform, anyone can learn to build and maintain apps. Since adopting AppSheet, the BHI IT team has become so proficient with the platform that they have eliminated the company’s previous backlog of software needs. Now, when a new site opens up, IT proactively works with the site managers to understand its unique requirements in order to build a custom app. Start to finish, scoping, and building this site-specific app typically takes less than a week—compared to months with traditional development platforms. 

IT team members aren’t the only BHI employees building apps. As Hacking explains, “We have people that aren’t in IT, and when they have an idea we say hey, log into AppSheet, build it out, and then we’ll help out with some final touches on it.” 

Empowering employees outside of IT to build AppSheet apps has benefited teams across the company. For example, one team on a solar farm construction project needed to perform inspections of an array of specialized technical equipment with which IT was not familiar. In this case, the solar team, being the subject matter experts, simply built the app according to their specifications. All IT had to do was jump in at the end to help finalize the app—the final product was completely customized to the solar team’s very specific needs. This highlights the benefits of no-code development: on-the-ground experts build and prototype job-specific apps and IT puts the finishing touches on the functionality, all while keeping guardrails in place.

Using Google Workspace and AppSheet also simplifies BHI’s reliance on third-party software. “Our company divisions are so diverse that they each require different software,” says Hacking. “Plus, if we buy a third-party software, we still have to customize it by getting other software, because they don’t play well together. By replacing this software with AppSheet apps, we save a lot of money. And it’s easy to integrate those apps because on the back end, they’re all connected to Google Sheets.” 

For the few third-party software products that BHI hasn’t been able to replace, they’ve used Apps Scripts to import the software’s data into Google Sheets, so that their data all lives on one platform. Overall, BHI has been able to free up 10% of its total IT spend by replacing third-party software with Google Workspace and AppSheet apps.

Company culture transformed by technology

“Because we’ve used Google Workspace and AppSheet and it’s been so successful, people are very willing to use them,” Hacking says. “And for a construction company to gain so much trust in these platforms in such a short period of time—that’s huge. Now we’re at the point where employees are asking, ‘What else can we do?’”

Adopting Google Workspace and AppSheet has not only made BHI more productive, but also transformed the company culture. Employees feel empowered to be more innovative and are constantly seeking ways to improve. Simplifying employees’ work has led to a direct boost in morale. 

The role of IT has also transformed. As Hacking explains, “In just three years of using these technologies, IT has gone from being support overhead to being proactively brought to the table to take part in the business strategy.” Increased IT visibility and culpability has helped solve business problems and led to increased profitability. 

BHI continues to find new ways to leverage Google Workspace and AppSheet to improve business. In response to COVID, they created a timesheet app that allows employees to clock in without touching a device. Most meetings are now held virtually using Google Meet. Fleet maintenance and repairs are all managed with apps. And, of course, the company has better data and insights than ever. As Hacking puts it, “We’re continuing to stay on the cusp of innovation because of Google Workspace and AppSheet.”

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Teamwork from anywhere: G Suite’s vision for content collaboration

So the world has changed. We all know that the COVID-19 pandemic has fundamentally shifted where we work, when we work, and how we work.

And during this time period, there has been a dramatic increase in the number of people working from home. It went from just 13% before to 47% in April 2020. And these numbers are likely to be greater today with upcoming fluctuations as companies figure out how to return to work. We are all now operating in this new normal together.

Overnight, we lost the ability to build face-to-face connections with our teams, to work hand-in-hand on a project in the same room with the real-time back and forth exchange of ideas, and to just be able to stop by someone’s desk to ask them for feedback on a document.

Now, our need to collaborate and operate effectively as a team hasn’t changed through all this. But being remote has made that so much harder. And in this new environment, virtual collaboration is no longer just a strategic priority. But needs to be a necessity for all organizations. Now across the entire world, we saw organizations had to react quickly to the disruptions that were caused by COVID-19 in order to keep going.

In this video, find out how teams across the world are collaborating to enable faster decision-making, increasing productivity, and enhancing customer experience.

Case Study

Geneva Business School: Empowering the business leaders of tomorrow with collaborative mindsets

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A personalized online platform enabled the students of Geneva Business School to collaborate more efficiently, increasing their productivity, and reducing the School's dropout rates. Here's how.

Education is about more than just imparting information. For the Geneva Business School (GBS), education is about teaching the necessary skills to adapt, survive, and thrive in the world after pupils have graduated. With a diverse, international student body spread out over five campuses, the school prides itself on fostering leadership, communication, and productivity skills as well as academic achievement. In 2016, GBS began searching for ways to help its students work together and improve communication. To do that, it turned to Google Workspace for Education.

“We wanted our content stored in a digital environment where the students could collaborate on projects even when working remotely,” says Carlos Moreno Gonzalez, Barcelona Campus Director at Geneva Business School. “For us the solution was Google Workspace.”

Improving collaboration, increasing accountability

Prior to 2016, GBS’ online course components were designed to be worked on individually. Students could download course materials from extranet sites to work offline on traditional word processing and spreadsheet software. If they were working together, they had to be physically in the same room or would communicate over email. GBS places a strong emphasis on collaborative work, but in such a fragmented setup, it could be hard for professors to work out exactly who had contributed what in each group.

“In just a few clicks you can get a really good picture of the whole class. Whenever we tried this before Google Classroom, we would enter the grades manually and it took forever.”

Sabrina Espasandin, Instructional Designer and Google Trainer, Geneva Business School

For GBS, the solution came from its Barcelona campus, which has a reputation as something of an innovation hub, says Sabrina Espasandin, Instructional Designer and Google Trainer at the school. “It’s smaller than the main campus in Switzerland so there’s more scope for experimenting with new technologies,” she says. GBS wanted to do more than just upgrade its email. The objective was to build an entire online platform enabling students, faculty, and staff to not only communicate with each other, but also to use it as a productivity platform for documents, spreadsheets, presentations, and more.

Connecting students and professors with Google Classroom

After evaluating its options, the Barcelona campus chose to implement Google Workspace for Education in early 2016, largely because of the widespread adoption of Google tools by students in their personal lives. “Most of our students were very familiar with Google tools and how Google works,” says Carlos. “It made the transition much easier for them.” With such a radical change, GBS also made sure to provide adequate training for everybody to help them overcome any issues that might arise during the transition. “There was a little pushback from people who had been using the same tools for a long time,” says Sabrina. “But once they saw for themselves the benefits of the new system, we turned sceptics into believers.”

The core of the new system was Google Classroom, a single, online destination where teachers and students could quickly and easily interact with each other no matter where they were. Gmail replaced the traditional email system, easing the load on the campus servers. Live editing in DocsSheets, and Slides meant that students could work on projects and presentations at the same time without having to email multiple versions, which could get buried in long threads.

“It’s changed the whole way we work. Students would post questions online, and other students would answer them before the teacher got there. It means the knowledge comes from the class, not just from the professor.” –

Carlos Moreno Gonzalez, Barcelona Campus Director, Geneva Business School

The faculty used Sites as an opportunity to update their course materials from static slideshows that had to be downloaded for offline viewing, into animated, interactive pages online. Meanwhile, Forms proved itself useful as a way for professors to setup quizzes online and, in conjunction with Google Classroom, to help automate the marking process and quickly analyze results.

A new platform, a new way of working

The online hub that GBS built in Barcelona with Google Classroom and Google Workspace was very quickly seen as a success. So much so, that within six months, the school rolled out Google Workspace to all of its other campuses. As of Q3 2018, GBS has activated more than 2,300 user accounts. The students benefit from instant communication, frictionless collaboration, and the ability to work on projects outside the classroom. It also means they are in a better position to answer each other’s questions without having to wait for a response from their teacher.

Meanwhile, GBS’ teachers no longer have to deal with an extranet that required them to upload all their own content in an overly complicated way or spend hours bulk-creating new email addresses at the start of each year. “The time saved in administrative tasks has been massive,” says Sabrina. “User creation is a breeze compared to the past.” In addition, the faculty found a new efficiency with rote tasks, such as grading analysis, which allowed them to spend more time focusing on students and assessing their specific needs.

“In just a few clicks you can get a really good picture of the whole class,” says Sabrina. “Whenever we tried this before Google Classroom, we would enter the grades manually and it took forever.”

“We’ve built a very personalized online platform designed to engage students and reduce dropout rates. With Google, we hope to bring the collaborative spirit we have in our normal classes to our online classrooms.” –

Carlos Moreno Gonzalez, Barcelona Campus Director, Geneva Business School

Meanwhile, Professors have found that, despite fears of an always-online culture, the collaborative nature of the new platform empowers students to help each other instead of just relying on help from the faculty.

“It’s changed the whole way we work,” says Carlos. “Students would post questions online, and other students would answer them before the teacher got there. It means the knowledge comes from the class, not just from the professor.”

With all of GBS migrated to Google Workspace, the search is on for the next leap forward. The school is currently working hard to provide some of its courses entirely online, for students who wish to work remotely but still benefit from GBS’ superior teaching and strong reputation. The content for the new modules will be hosted on Sites, while Google Classroom will serve as a central hub for teacher-student communication. GBS is working to personalize the modules for teachers and students alike. For example, every teacher will have access to a classroom roster that provides quick links to students’ digital portfolios, also hosted on a Google Site.

Building on the knowledge it has acquired in the last two years with various Google tools, the school is trying to make online learning more effective, as well as develop more in-depth measurements of student growth and progression. As it becomes more comfortable with Google Workspace and Google Classroom, GBS can look forward to exploring its new metrics with tools such as Google Data Studio.

“We’ve built a very personalized online platform designed to engage students and reduce dropout rates,” says Carlos. “With Google, we hope to bring the collaborative spirit we have in our normal classes to our online classrooms.”

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