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How BigQuery’s Unique Features Support Your Data at Petabyte-scale

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BigQuery's design enables large scale data analysis to unveil valuable insights and allows data can be ingested into BigQuery through batch or stream data directly. You can learn to leverage BigQuery to analyze data up to petabyte-scale.

Organizations rely on data warehouses to aggregate data from disparate sources, process it, and make it available for data analysis in support of strategic decision-making. BigQuery is the Google Cloud enterprise data warehouse designed to help organizations to run large scale analytics with ease and quickly unlock actionable insights. You can ingest data into BigQuery either through batch uploading or by streaming data directly to unlock real-time insights. As a fully-managed data warehouse, BigQuery takes care of the infrastructure so you can focus on analyzing your data up to petabyte-scale. BigQuery supports SQL (Structured Query Language), which you’re likely already familiar with if you’ve worked with ANSI-compliant relational databases. 

BQ sketch
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BigQuery unique features

BI Engine – BigQuery BI Engine is a fast, in-memory analysis service that provides subsecond query response times with high concurrency. BI Engine integrates with Google Data Studio and Looker for visualizing query results and enables integration with other popular business intelligence (BI) tools. 

BigQuery ML: BigQuery ML is unlocking machine learning for millions of data analysts. It  enables data analysts and data scientists to build and operationalize machine learning models directly within BigQuery, using simple SQL.

Unique BQ Features
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BigQuery Omni – BigQuery Omni is a flexible, multi-cloud analytics solution powered by Anthos that lets you cost-effectively access and securely analyze data across Google Cloud, Amazon Web Services (AWS), and Azure, without leaving the BigQuery user interface (UI). Using standard SQL and familiar BigQuery APIs, you can break down data silos and gain critical business insights from a single pane of glass. 

Data QnA: Data QnA enables self-service analytics for business users on BigQuery data as well as federated data from Cloud Storage, Bigtable, Cloud SQL, or Google Drive. It uses Dialogflow and enables users to formulate free-form text analytical questions, with auto-suggested entities while users type a question.

Connected Sheets -The native integration between Sheets and BigQuery makes it possible for all business stakeholders, who are already quite familiar with spreadsheet tools, to get their own up-to-date insights at any time.

Geospatial data – BigQuery offers accurate and scalable geospatial analysis with geography data types. It supports core GIS functions – measurements, transforms, constructors, and more – using standard SQL.

How does it work?

how it works BQ

Here’s how it works: You ingest your own data into BigQuery or use data from the public datasets. Storage and compute are decoupled and can scale independently on demand. This offers immense flexibility and cost control for your business as you don’t need to keep expensive compute resources up and running all the time. As a result, BigQuery is much more cost-effective than traditional node-based cloud data warehouse solutions or on-premises systems. BigQuery also provides automatic backup and restore of your data. 

You can ingest data into BigQuery in batches or stream real-time data from web, IoT, or mobile devices via Pub/Sub. You can also use Data Transfer Service to ingest data from other clouds, on-premises systems or third-party services. BigQuery also supports ODBC and JDBC drivers to connect with existing tools and infrastructure. 

Interacting with BigQuery to load data, run queries, or create ML models can be done in three different ways. You can use the UI in the Cloud Console, the BigQuery command-line tool, or the API via client libraries available in several languages.

When it comes time to visualize your data, BigQuery integrates with Looker as well as several other business intelligence tools across the Google partner ecosystem.

What about security?

BigQuery offers built-in data protection at scale. It provides security and governance tools to efficiently govern data and democratize insights within your organization. 

  • Within BigQuery, users can assign dataset-level and project-level permissions to help govern data access. Secure data sharing ensures you can collaborate and operate your business with trust.
  • Data is automatically encrypted both while in transit and at rest, ensuring that your data is protected from intrusions, theft, and attacks. 
  • Cloud DLP helps you discover and classify sensitive data assets.
  • Cloud IAM provides access control and visibility into security policies.
  • Data Catalog helps you discover and manage data. 

How much does it cost?

bq cost

The BigQuery sandbox lets you explore BigQuery capabilities at no cost and confirm that BigQuery fits your needs. With BigQuery you get predictable price-performance: you pay for storing and querying data, and for streaming inserts. Loading and exporting data are free of charge. Storage costs are based on the amount of data stored, and have two rates based on how often the data is changing. Query costs can be either:

  • On-demand – you are charged per query by the amount of data processed
  • Flat-rate – if you prefer to purchase dedicated resources 

You can start with the pay-as-you-go, on-demand option and later move to flat-rate if that better suits your usage. Or, start with flat-rate, get a better understanding of your usage and move to the pay-as-you-go models for additional workloads. 

To explore BigQuery and its capabilities a bit more, check out the sandbox; and when you’re ready to modernize your data warehouse with BigQuery then check out the documentation to streamline your migration process here. https://www.youtube.com/embed/So-tVyBQt8E?enablejsapi=1&

For more #GCPSketchnote, follow the GitHub repo. For similar cloud content follow me on Twitter @pvergadia and keep an eye out on thecloudgirl.dev.

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An Overview of Google’s Data Cloud

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Case Study

Google Cloud’s Firebase Realtime Database and BigQuery AllowsCastbox to Ramp Up Customer Experience

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With Google Cloud Platform and Firebase, Castbox, a platform for audio content such as podcasts, operates a highly scalable spoken audio content platform with intelligent features such as in-audio search and curated podcast recommendations.

Demand for spoken audio content such as podcasts remains robust despite the proliferation of video services and other entertainment options for consumers. Shibin Li, Co-founder of Castbox, credits growth of the global podcast platform to the following: speed and availability, market-leading features, the proliferation of smart devices to deliver audio content, and activities — such as driving and working around the house — that make consuming video difficult.

Founded in 2016 and headquartered in Beijing, China, Castbox enables users to locate, access, and create spoken audio content. Available on iOS and Android, Castbox supports 50 million podcasts, on-demand radio programs, and audiobooks in 70 languages from 175 countries. The platform hosts about 2 million users per day and is the largest podcast platform on Android.

Castbox includes a range of features that build on its core service to provide a high-quality user experience. These features include curated podcast recommendations and in-audio search.

A combination of services

At its inception, Castbox relied on a combination of a multinational cloud services, as well as Google Cloud Platform (GCP) services, including the Google BigQuery analytics data warehouse and Cloud APIs to provide programmatic interfaces with Google Cloud services, and a range of services from the Google mobile development platform Firebase.

However, as Castbox matured and its user base expanded, the business increased its reliance on Google Cloud Platform and Firebase.

“We needed to access stable cloud services as we could not tolerate long periods of downtime that would compromise the user experience,” says Li. “Furthermore, we had to support up to 50,000 concurrent connections, and potentially more in future, without disruption.”

“Based on our analysis of the data in Google BigQuery, we can determine what type of content users are listening to, how long they like to listen to it, and when they like to listen to it. This allows us to recommend similar podcasts to each user based on the preferences he or she expressed, encouraging activity on and return visits to our platform.”

Shibin Li, Co-Founder, Castbox

Competitive differentiation

Castbox also found machine learning-powered Google Cloud Platform APIs could help deliver features, such as in-audio search, that differentiate the podcast platform from its competitors. In addition, Firebase SDKs and Firebase A/B Testing would enable Castbox to create and analyze new applications, as well as make adjustments based on user feedback. Firebase Realtime Database would allow the business to support tens of thousands of concurrent user connections.

The diligence of the Google Cloud team in advising Li and her team about forthcoming products and services also swayed Castbox towards Google technologies. The business gained the opportunity with Google to join several programs that offered early access to Google innovations.

Signature in-audio search service

Castbox now uses Google Cloud Platform services in the Tokyo, Japan, and U.S. East regions. Cloud Speech-to-Text API plays a key role in delivering Castbox’s signature in-audio search service. This service enables users to search transcriptions of audio content on the platform for words or phrases. The search results incorporate the title of the podcast and the search term in context (for example, within the sentence or sentence excerpt in which it appears). Each use of the word or phrase is time-stamped so it can easily be found. The API enables Castbox developers to apply neural network algorithms to achieve audio-to-text conversion accuracy rates of greater than 96%, while search queries typically experience latency of just 50 milliseconds.

In addition, the latency of comparison data, converting audio to text, is only about 250 milliseconds, contributing to the processing of about 12 minutes worth of audio to text in just 10 minutes. “We can process about 20 hours of audio files in one day,” Li says. “This enables us to transcribe and index all the new episodes of a podcast in that period.”

50,000 concurrent connections

With Firebase Realtime Database, Castbox now supports up to 50,000 concurrent connections to its platform with an average latency per connection of just 10 milliseconds. “Firebase Realtime Database also allows us to continue operating in offline mode, which is extremely helpful if we experience any network disruptions,” Li explains. “When we come back online again, any data is simply synchronized with the database.”

Google BigQuery and the analytics capabilities of Firebase SDKs also enable Castbox to monitor and analyze user behaviors. “Based on our analysis of the data in Google BigQuery, we can determine what type of content users are listening to, how long they like to listen to it, and when they like to listen to it,” Li explains. “This allows us to recommend similar podcasts to each user based on the preferences he or she expressed, encouraging activity on and return visits to our platform.”

“Given our queries may span up to 40 days of data, we may be analyzing up to 1,200 GB at one time. We have no problem doing this with Google BigQuery.”

Shibin Li, Co-Founder, Castbox

Castbox also uses its analyses of Google BigQuery data to amend banners and summaries on its platform to encourage users to listen to additional content. Furthermore, the service is prepared to make surprise recommendations of content to users based on the preferences and reactions of users with similar tastes.

“We analyze a pool of data growing at up to 30 GB per day,” Li explains. “Given our queries may span up to 40 days of data, we may be analyzing up to 1,200 GB at one time. We have no problem doing this with Google BigQuery.” These analyses also support Castbox’s decision to start creating original content, such as finance and economic news, for its platform.

Checking weekly changes

Castbox does not rely only on analyzing user data to deliver a high-quality experience. The business aggregates user feedback from emails and Google Play reviews to make weekly changes to its platform. It then uses Firebase A/B Testing to check whether these changes are met with a positive user response.

“We are extremely pleased with Google Cloud Platform and Firebase. We have been able to differentiate ourselves from our competitors and provide an attractive option for users at a time when content and entertainment options are exploding. We have a great opportunity with Google to continue to improve the value of our offering to users and build engagement and loyalty.”

Shibin Li, Co-Founder, Castbox

Castbox’s positive experiences with Google Cloud Platform are encouraging the business to grow its use of the product. “We are trying to move some more services to Google Cloud Platform because it is very stable and scalable,” Li says. The business is keen to explore the capabilities of Cloud Pub/Sub to provide low latency messaging between applications, Cloud Spanner to deliver a distributed relational database service, and Cloud Dataflow to transform and enrich data in stream and batch modes.

“We are extremely pleased with Google Cloud Platform and Firebase,” Li concludes. “We have been able to differentiate ourselves from our competitors and provide an attractive option for users at a time when content and entertainment options are exploding. We have a great opportunity with Google to continue to improve the value of our offering to users and build engagement and loyalty.”

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Explainer

What’s Google Cloud Firestore Database and What are its Benefits for Business and Developers?

Cloud Firestore is a NoSQL document database that simplifies storing, syncing, and querying data for your mobile and web apps at global scale.

Cloud Firestore is a fast, fully managed, serverless, cloud-native NoSQL document database that simplifies storing, syncing, and querying data for your mobile, web, and IoT apps at global scale.

Its client libraries provide live synchronization and offline support, while its security features and integrations with Firebase and Google Cloud Platform (GCP) accelerate building truly serverless apps.

Here’s other stuff it’s good at:

Sync data across devices, on or offline

With Cloud Firestore, your applications can be updated in near real time when data on the back end changes. This is not only great for building collaborative multi-user mobile applications, but also means you can keep your data in sync with individual users who might want to use your app from multiple devices.

With Firebase Realtime Database, we felt we had built the best force-plate testing software on the market. Thanks to Cloud Firestore, in only two weeks, we built a system that’s significantly better and includes features we never thought possible to ship on Day 1.

Chris Wales, CTO, Hawkin Dynamics

Cloud Firestore has full offline support, so you can access and make changes to your data, and those changes will be synced to the cloud when the client comes back online. Built-in offline support leverages local cache to serve and store data, so your app remains responsive regardless of network latency or internet connectivity.

Simple and effortless

Cloud Firestore’s robust client libraries make it easy for you to update and receive new data while worrying less about establishing network connections or unforeseen race conditions. It can scale effortlessly as your app grows. Cloud Firestore allows you to run sophisticated queries against your data. This gives you more flexibility in the way you structure your data and can often mean that you have to do less filtering on the client, which keeps your network calls and data usage more efficient.

Store and sync data between your users in realtime.

Enterprise-grade, scalable NoSQL

Cloud Firestore is a fast and fully managed NoSQL cloud database. It is built to scale and takes advantage of GCP’s powerful infrastructure, with automatic horizontal scaling in and out, in response to your application’s load. Security access controls for data are built in and enable you to handle data validation via a configuration language.

Blog

BigQuery Now Supports Multi-statement Transactions

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BigQuery supports single-statement transactions through DML statements applied to one table/transaction. With the public preview of multi-statement transaction in BigQuery, it lives upto the depiction of Roman God, Mercury's speedy disposition!

Mercury, the Roman god of commerce, is often depicted carrying a purse, symbolic of business transactions, wearing winged sandals, illustrating his abilities to move at great speeds. Transactions power the world’s business systems today, ranging from millions of packages moving worldwide tracked in real time by logistics companies to global payments from personal loans to securities trading to intergovernmental transactions, keeping goods and services flowing worldwide. Today, we are very pleased to announce the public preview of multi-statement transactions in BigQuery.

BigQuery has long supported single-statement transactions through DML statements such as INSERTUPDATEDELETEMERGE and TRUNCATE, applied to one table per transaction. Multi-statement transactions expand on this scope by supporting multiple SQL statements, including DML, spanning multiple tables in a single transaction. This means that the changes to data across multiple tables associated with all statements in a given transaction are committed atomically (all at once) if successful or all rolled back atomically in the event of a failure. These new multi-statement transaction capabilities now bridge the gap between online transaction processing (OLTP) systems and BigQuery through tighter and faster integration, just as Mercury’s speed enabled him to travel rapidly between the mortal and divine worlds.

Overview

A transaction is a set of tasks carried out against a database or a data warehouse representing a business unit of work. For example, an order expedite action may result in a series of changes to multiple tables, e.g., updating delivery dates on the order, adding new shipment lines on a shipment to create expedited delivery shipments and canceling (updating) prior normal delivery shipment lines. Correspondingly, when a batch job execute an ETL process in a data warehouse, it may perform data wrangling and data cleansing operations by transforming and saving the data in multiple tables. In both of these cases, if a failure occurs, then the entire transaction must be rolled back so that the system of record does not have partial data saved putting the dataset in an inconsistent state.

ACID transactions
ACID properties of Transactions

Transactions are known for their atomicity, consistency, isolation, and durability (ACID) properties. Atomicity indicates that all data changes (including metadata changes) are applied or reverted in a single operation, e.g. when a set of rows are added to a table with enrichment and the corresponding set of rows deleted, both operations happen together. Consistency refers to the consistency of data before and after the transaction has completed. When data is added to or updated in a table, the changes to data in tables are consistent with the constraints specified on the table or its columns, e.g. ensuring that the NOT NULL constraint is complied with when data gets added or modified in a table. Isolation indicates that multiple transactions can make changes to the table concurrently as long as the changes don’t conflict with each other, e.g. two transactions loading data into tables from different business units can proceed concurrently. Durability is the last and possibly the most important property of transactions which guarantees that in the event of a failure (after completing the transaction), all the changes committed by the transaction are saved for future transactions or queries.

Isolation level

All transactions in BigQuery including multi-statement transactions support snapshot isolation. At this isolation level, all statements in a transaction see a consistent snapshot of the database, as of the start of the transaction. BigQuery achieves this due to its multi-version property where it maintains the history of mutations to the database for a certain period. Transactions do not see any changes, committed or uncommitted, from other concurrent transactions while the transaction is in progress. BigQuery supports read-your-own-writes, where statements in a transaction can see all the changes applied by prior statements in the same transaction.

Example

Let’s run through an example to demonstrate how BigQuery supports the concept of multi-statement transactions with multiple sets of changes across multiple tables in one operation. In this example, we will set up this demo by creating 10 tables each with 100 partitions 

Language: SQL

  DECLARE num_tables DEFAULT 10;
DECLARE x INT64 DEFAULT 0;
# replace "demo" with your preferred dataset name
DECLARE ds STRING default "`00jathreya`";
DECLARE prefix STRING DEFAULT "mst_demo";
DECLARE table_name STRING;
DECLARE pre_table_name STRING;
/*
Sets up 10 tables, with schema (partition_id:integer,value:timestamp).
Each table has 100 partitions, with partition key 0, 10, 20, ..., 990.
*/
SET x = 0;
WHILE x < num_tables DO
 SET table_name = format("%s.%s_%d", ds, prefix, x); 
 EXECUTE IMMEDIATE format("""DROP TABLE IF EXISTS %s""", table_name); 
 EXECUTE IMMEDIATE format("""
 CREATE OR REPLACE TABLE %s (partition_id INT64, value TIMESTAMP)
 PARTITION BY RANGE_BUCKET(partition_id, GENERATE_ARRAY(0, 1000, 10))
 AS SELECT partition_id, CURRENT_TIMESTAMP() AS value FROM UNNEST(GENERATE_ARRAY(0, 990, 10)) AS partition_id
 """, table_name);
 SET x = x + 1;
END WHILE;
# Verify the partitioned tables created and the timestamp
execute immediate format("""select table_schema, table_name, count(partition_id), sum(total_rows), max(last_modified_time) from %s.INFORMATION_SCHEMA.PARTITIONS
where starts_with(table_name,'%s')
group by table_schema, table_name""", ds, prefix);
# Verify data in table 9 based on the timestamp
EXECUTE IMMEDIATE format("""
SELECT * FROM %s ORDER BY partition_id
""", table_name);

Next, we will show how the new COMMIT and ROLLBACK commands in BigQuery allow you to save or reverse the changes in a transaction spanning multiple tables.

Language: SQL

  DECLARE num_tables DEFAULT 10;
DECLARE x INT64 DEFAULT 0;
# Replace `mydataset` with your preferred dataset name
DECLARE ds STRING DEFAULT "`mydataset`";
DECLARE prefix STRING DEFAULT "mst_demo";
DECLARE table_name STRING;
DECLARE pre_table_name STRING;
/*
Steps of the transaction:
1. For table 0, updates the timestamp to CURRENT_TIMESTAMP.
2. FOR table 1 to 9, merge table x using data from table x-1. All MERGE should
see the updated data in table x-1, so as a result the change in table 0 should be
propagated all the way to table 9.
3. A total of 1000 partition changes on 10 tables.
*/
BEGIN TRANSACTION;
SET x = 0;
WHILE x < num_tables DO
 SET table_name = format("%s.%s_%d", ds, prefix, x);
 IF x = 0 THEN
   EXECUTE IMMEDIATE format("""
   UPDATE %s SET value = CURRENT_TIMESTAMP WHERE true
   """, table_name);
 ELSE
   SET pre_table_name = format("%s.%s_%d", ds, prefix, x-1);
   EXECUTE IMMEDIATE format("""
   MERGE %s t2 USING %s t1 ON t2.partition_id = t1.partition_id
   WHEN MATCHED THEN UPDATE SET value = t1.value
   """, table_name, pre_table_name);
 END IF;
 SET x = x + 1;
END WHILE;
# Verify data in table 9 inside transaction shows recently updated data
SET table_name = format("%s.%s_%d", ds, prefix, num_tables-1);
EXECUTE IMMEDIATE format("""
SELECT * FROM %s ORDER BY partition_id
""", table_name);
IF x = 9 THEN
 COMMIT TRANSACTION;
ELSE
 ROLLBACK TRANSACTION;
END IF;
# Verify data in table 9 outside transaction shows timestamp of original data
EXECUTE IMMEDIATE format("""
SELECT * FROM %s ORDER BY partition_id
""", table_name);

Monitoring and Management

Unlike single-statement transactions which map to a single DML command, multi-statement transactions are complex spanning multiple DML operations across multiple tables. To monitor these complex jobs, the BigQuery JOBS INFORMATION_SCHEMA views have been expanded to add a new column, TRANSACTION_ID, which contains a unique identifier for each transaction in BigQuery. You can query transactions that are in progress or the ones that have completed by querying these views.

Language: SQL

  #Returns the list of transactions running under a parent job ID .;
SELECT
DISTINCT transaction_id
FROM `region-us`.INFORMATION_SCHEMA.JOBS_BY_PROJECT
WHERE parent_job_id = "job_id" AND state = "RUNNING";
# Returns the active transactions and parent job id that are running and affect a named table.;
WITH 
  running_transactions AS (
  SELECT DISTINCT transaction_id 
  FROM `region-us`.INFORMATION_SCHEMA.JOBS_BY_PROJECT 
  WHERE state = "RUNNING")
SELECT 
  transaction_id, parent_job_id, query 
FROM `region-us`.INFORMATION_SCHEMA.JOBS_BY_PROJECT, running_transactions
WHERE destination_table = "mytable" 
  AND transaction_id = running_transactions.transaction_id;
# Returns all successfully committed transactions
SELECT 
  transaction_id, parent_job_id, query 
FROM `region-us`.INFORMATION_SCHEMA.JOBS_BY_PROJECT 
WHERE statement_type = "COMMIT_TRANSACTION" AND error_result IS NULL;
# Returns all rolled back transactions
SELECT 
  transaction_id, parent_job_id, query 
FROM `region-us`.INFORMATION_SCHEMA.JOBS_BY_PROJECT
WHERE statement_type = "ROLLBACK_TRANSACTION" AND error_result IS NULL;

To terminate a transaction, you will need to terminate the parent job under which the transaction is running by passing the parent job ID of the script containing the transaction to the BQ.JOBS.CANCEL system procedure.

Conclusion

As enterprises accelerate towards more real time insight-driven decisions, multi-statement transactions are a key enabler towards bringing transaction data into analytical data warehouses, such as BigQuery. With strong ACID properties, full transaction support for commit and rollback, and rich monitoring and management APIs built on proven transaction processing backbone, we are very pleased to help our BigQuery customers unlock the value of transactions through these new capabilities.

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