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Quick Tips: How to Set Up a Business Without Investing Too Much
Running a business is everybody’s dream but only a few get to realize it. Among the many hurdles that entrepreneurs face, setting up the business with everyday tools like business emails, calendars, and finding cost-effective ways to collaborate are imperatives.
But it isn’t a struggle in the age of the cloud. Cloud computing takes care of infrastructure costs, breaks geographical boundaries, and makes collaboration across continents a walk in the park.
Google’s G Suite—a cloud-based collaboration and productivity platform—helps organizations achieve exactly that. G Suite is an affordable option to keeping your business organized. It’s the one stop shop for collaborating, creating consistency, and developing the professionalism your business needs.
What does that essentially mean?
Your marketing teams can create pitch presentations on Slides by collaborating in real time. All of them can work on the same version of the presentation all at once, ensuring everybody is on the same page.
Your finance teams can move over complex spreadsheet formulas and analyse costs just by asking—in words—Google Sheets to throw up answers to questions like: “What was our average spend last month?”
Your executive boards can meet on Hangouts from wherever they are, leading to faster decision-making.
Amber Hurdle, author of The Bombshell Business Woman, expands on the Tech Tools chapter of her book, by walking through how she uses G Suite to streamline her business.
Stay on Top of Your Cloud Monitoring with Google’s Mobile App

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We are pleased to announce the availability of Google Cloud Monitoring uptime checks in the Google Cloud mobile app.
The uptime check capability offered by Cloud Monitoring is a simple yet powerful observability tool to monitor an application’s availability and performance on URLs provided by customers. The primary purpose of an uptime check is to track resource availability on an on-going basis. It’s essentially a pulse check for a system and is often the first to detect impending issues. Using uptime checks can proactively detect availability and latency issues with an application and reduce the time and severity your users are impacted by an outage. Uptime check can validate if the response code from your application is as expected, and also the latency of your service from different regions. Uptime checks can further inform your SLAs and SLOs, and track your service’s health over time. SREs at Google use uptime checks as an important part of their daily routine.
Given the critical role served by uptime checks, we heard your feedback on having the ability to track these checks in the Google Cloud mobile app. With this launch SRE’s, operators or administrators can do exactly that, in addition to easily accessing their cloud resources (App Engine, Compute, Databases, Storage), managing permissions using IAM, viewing logs, incidents, errors, and billing.
To access uptime checks, simply tap the “Operations” tab in the Google Cloud mobile app on your iOS or Android device.

After navigating to “Uptime Checks”, you will see a list of all the services you have previously added using the Create public uptime check documentation.

The list is sorted by status, so all failing checks are at the top. You can easily filter by status using the “Filters” option in the top-right corner of the screen.
Tapping any of the uptime checks will take you to the “details”-screen.

Here you’ll see your application’s uptime, latency, status per region (if you’re monitoring your application from more than one cloud region) and graphs to give you a sneak preview. The “passed check”-graph is showing how many checks passed in the last hour up to 6 weeks. You can easily change the interval using the scale above the graphs.

Scroll down the page to see more data. At the bottom of the screen, we’ve included some configuration details for this uptime check, so you can check the above data against this specific setting.
We hope you find this new uptime check feature useful in your daily work. To create new uptime checks, start here: Create public uptime check.
We’re working hard to make the Google Cloud app your companion for monitoring and managing your Google Cloud resources on the go.
For pricing information on uptime checks, please see the Cloud Monitoring pricing summary.
This new feature is available for you to use today. If you have any feedback, we would love to hear from you — just click the “Send feedback” button in the app. And if you don’t have the app – go ahead and download the app today from Google Play or the Apple App Store.
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How a Furniture Retailer Found a Cool Way to Innovate Every Day and Beat Competition
MADE.COM is a London-based company that designs and retails homewares and furniture online, and across a network of experiential showrooms in Europe.
Founded by serial entrepreneur Ning Li and Brent Hoberman, with Julien Callède and Chloe Macintosh in 2010, the company works with independent designers to create world-class furniture for its customers at affordable prices.
With a team of over 150 people, spread across four countries, collaboration was beginning to be a huge challenge and would eventually slow them down. In a competitive market, that’s something it couldn’t afford.
“For a company that was built online, it’s in our culture to do things fast. That’s the big part of our culture: moving fast and keep innovating every day,” says Li.
In order to make that possible, MADE.COM turned to G Suite. Watch the video to find out how G Suite makes that happen.
From operations to planning, G Suite customers scale data insights with Connected Sheets

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We recently announced the general availability of Connected Sheets, which brings you the power and scale of a BigQuery data warehouse in the familiar context of Google Sheets. With Connected Sheets, you can analyze billions of rows and petabytes of data in Sheets without specialized knowledge of computer languages like SQL. This makes it easy for anyone, not just data analysts, to apply pivot tables, charts, and formulas to massive datasets and unlock insights.
Our customers use Connected Sheets to enable data-driven decision-making across their organizations. We’ve heard many stories about how Connected Sheets has enabled them to achieve operational efficiencies and new ways of unlocking the power of their data; we’d like to share a few here.
Operate with agility
Now more than ever, it’s critical for organizations to react with flexibility and agility to new realities. Connected Sheets helps organizations harness and collaborate on massive amounts of data, making it easier to understand and quickly respond to today’s dynamic landscape.
The United Nations Office for Project Services (UNOPS) helps the UN and its partners deliver peace and security, humanitarian, and development solutions. As COVID-19 emerged, UNOPS used Connected Sheets to help coordinate a swift global response. Says Tushar Dighe, Chief Information Officer at UNOPS, “When the COVID-19 pandemic started, we needed to quickly assess the status of our operational capacity in order to assist governments with the response. We used a Connected Sheet with data from our BigQuery data warehouse combined with manual status inputs on the same Sheet, where colleagues in more than 80 countries were able to collaboratively provide inputs. The results in the form of pivots and charts were instantly available live. It took less than three hours to design and implement the solution, and we had status information from more than 80 countries within the first 24 hours.”
Improve business and financial reporting
Reports and dashboards displaying business metrics, like revenue figures or operational KPIs, play a critical role in organizations. These reports help sales teams track performance, enable finance teams to make projections, and provide business leaders with a picture of their organization’s health. Especially now, as businesses adapt their planning to reflect the new normal and employees remain dispersed, it’s doubly important that teams can quickly access and collaborate on business and financial dashboards, from wherever they are. But building and maintaining these reports can be time consuming and error-prone, and requests for changes or new views result in manual work for data analysts. All of this just extends the time to insight and action.
Connected Sheets helps automate report creation, while maintaining a single source of truth for data in BigQuery. The live connection between BigQuery and Sheets also means that data stays fresh, minimizing the risk that people make decisions based on outdated information and avoiding the data integrity risks of manual data pulls.
Says Alexander Danilowicz, a Software Engineer at data connectivity company LiveRamp, “Our Finance team uses Connected Sheets to automate reports that are shared with other stakeholders to run the business. This enables our business partners to analyze and create pivot tables on massive datasets, which is not possible in a traditional spreadsheet.”
“Now that it’s all integrated, there’s no human error involved. Changes can be made at the click of a button, resulting in 10 hours saved per month,” he adds.
Track product adoption
It’s important for teams across the business to understand customer adoption of products and services, whether it’s the product team tracking usage of a newly released feature or the support team trying to anticipate incoming service requests. Similarly, IT teams need to analyze adoption of an organization’s internal applications and systems, so they know what tools employees are using and how they are being used. But product adoption datasets are often too large for traditional spreadsheets to handle, and new data is continuously being added.
Connected Sheets can provide teams access to large, powerful, and up-to-date usage datasets, in the familiar Sheets interface. PwC, a global professional services organization, uses Connected Sheets as part of its efforts to make technology and data more accessible across its workforce. One way PwC uses Connected Sheets is to monitor and analyze internal adoption of tools like G Suite.
Says Peter Van Nieuwerburgh, Global Change Manager at PwC, “If you look at our own adoption dashboarding, it’s more than three terabytes of data—good luck putting that in any spreadsheet. With Connected Sheets, we’re not really pulling the data into the spreadsheet, rather it lives in the database where it belongs. The ability to go and so easily analyze and visualize the data is really powerful.”
We hope Connected Sheets helps to scale data-driven decision making at your organization, by making powerful data easily accessible across your sales, finance, product, and IT teams.
Accelerate Developer Productivity with Google Workspace

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The software development process requires complex, cross-functional collaboration while continuously improving products and services. Our customers who build software say that they value Google Workspace for its ability to drive innovation and collaboration throughout the entire software development life cycle. Developers can hold standups and scrums in Google Chat, Meet, and Spaces, create and collaborate on requirements documentation in Google Docs and Sheets, build team presentations in Google Slides, and manage their focus time and availability with Google Calendar.
Development teams also use many other tools to get work done, like tracking issues and tasks in Atlassian’s Jira, managing workloads with Asana, and incident management in PagerDuty. One of the benefits of Google Workspace is that it’s an open platform tailored to improve the performance of your tools by seamlessly integrating them together. We’re constantly expanding our ecosystem and improving Google Workspace, giving you the power to push your software development even further.
Make software development more agile
Google Workspace gives you real-time visibility into project progress and decisions to help you ship quality code fast and stay connected with your stakeholders, all without switching tools and tabs. By leveraging applications from our partners, you can pull valuable information out of silos, making collaborating on requirements, code reviews, bug triage, deployment updates, and monitoring operations easy for the whole team. This allows your teams to stay focused on their priorities while keeping everyone aligned, ensuring collaborators are always in the loop.
Plan and execute together
When combined with integrations, Google Workspace makes the software development planning process more collaborative and efficient. For example, many organizations use Asana—a leading work management platform—to coordinate and manage everything from daily tasks to cross-functional strategic initiatives. To make the experience more seamless, Asana built integrations so users can always have access to their tasks and projects with Google Drive, Gmail, and Chat. With these integrations for Google Workspace, you can turn your conversations into action and create new tasks in Asana—all without leaving Google Workspace.
“We’ve seen exceptional, heavy adoption of tasks being created from within the Gmail add-on. Our customers and community have also shown very strong interest in future development work, which is something we’ll continue to prioritize.” Strand Sylvester, Product Manager, Asana
To date, users have installed the Asana for Gmail add-on over 2.5 million times, as well as over 3.8 million installs of the Asana for Google Workspace add-on for Google Drive.

Start coding quickly
Google Workspace makes it easy for product managers, UX designers, and engineers to agree on what they’re building and why. By bringing all stakeholders, decisions, and requirements into one place—whether it’s a Gmail or Google Chat conversation, or a document in Google Docs, Sheets, or Slides—Google Workspace removes friction, helping your teams finalize product specifications and get started right away.
Integrations like GitHub for Google Chat make the entire development process fit easily into a developer’s workflow. With this integration, teams can quickly push new commits, make pull requests, do code reviews, and provide real-time feedback that improves the quality of their code—all from Google Chat.

Speed up testing
Integrations like Jira for Google Chat accelerate the entire QA process in the development workflow. The app acts as a team member in the conversation, sending new issues and contextual updates as they are reported to improve the quality of your code and keep everyone informed on your Jira projects.

Ship code faster
Developers use Jenkins—a popular open-source continuous integration and continuous delivery tool—to build and test products continuously. Along with other cloud-native tools, Jenkins supports strong DevOps practices by letting you continuously integrate changes into the software build.
With Jenkins for Google Chat, development and operations teams can connect into their Jenkins pipeline and stay up to date by receiving software build notifications directly in Google Chat.

Proactively monitor your services
Improving the customer experience requires capturing and monitoring data sources to improve application and infrastructure observability. Google Workspace supports DevOps teams and organizations by helping stakeholders collaborate and troubleshoot more effectively. When you integrate Datadog with Google Chat, monitoring data becomes part of your team’s discussion, and you can efficiently collaborate to resolve issues as soon as they arise.
The integration makes it easy to start a discussion with all the relevant teams by sharing a snapshot of a graph in any of your Chat spaces. When an alert notification is triggered, it allows you to notify each Chat space independently, precisely targeting your communication to the right teams.

Improve service reliability
Orchestrating business-wide responses to interruptions is a cross-functional effort. When revenue and brand reputation depends on customer satisfaction, it’s important to proactively manage service-impacting events. Google Workspace supports response teams by ensuring that urgent alerts reach the right people by providing teams with a central space to discover incidents, find the root cause, and resolve them quickly.
PagerDuty for Google Chat empowers developers, DevOps, IT operations, and business leaders to prevent and resolve business-impacting incidents for an exceptional customer experience—all from Google Chat. See and share details with link previews, and perform actions by creating or updating incidents. By keeping all conversations in a central space, new responders can get up to speed and solve issues faster without interrupting others.

Accelerate developer productivity
Integrating your DevOps tools with Google Workspace allows your development teams to centralize their work, stay focused on what’s important—like managing their work—build code quickly, ship quality products, and communicate better during service impacting incidents. For more apps and solutions that help centralize your work so you and your teams can connect, create, and get things done, check out Google Workspace Marketplace, where you’ll find more than 5,300 public applications that integrate directly into Google Workspace.
Held Back by Database Scalability, This Financial Services Company Switches to Google Cloud and Cloud Spanner

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Azimut Group operates an international network of companies handling investment and asset management, mutual funds, hedge funds, and insurance. Founded in Milan, Italy in 1988, Azimut Group today has branches in fifteen countries, including Brazil, China, and the USA.
“We have subsidiaries and manage funds all over the world,” explains Simone Bertolotti, IT Manager at Azimut Holding S.p.a. “That means that any technology that we put in place has to cover needs from many different countries.”
“When complicated analysis has to be executed, we have to increase our table space in a couple of minutes so that the AI can drill down into the data and deliver the information we need.”
—Simone Bertolotti, IT Manager, Azimut Holding S.p.a.
Azimut manages its funds with investment advisors who use information sourced from Bloomberg, Reuters and others. “They use a huge amount of data,” says Simone. “They work with spreadsheets, algorithms, formulae and they analyse data in minutes.” In finance, every second is crucial, which is why Azimut decided to develop a risk management dashboard that can process information even more quickly, then distribute it worldwide.
“When an advisor manages data, that data is used to make immediate decisions on funds, capital movements or whether to sell stock,” says Simone. “They have to be ready to make recommendations for any amount of data that comes to them. For our dashboard, that means that when additional information arrives or complicated analysis has to be executed, we have to increase our table space in a couple of minutes so that the AI can drill down into the data and deliver the information we need.”
Generating insights at speed
Investors and investment managers make decisions based on the most accurate, up-to-date information possible. For Azimut Group, information sourced through financial data vendors such as Bloomberg and Reuters provided only part of the data that the group required.
“We looked to collect information from a range of different providers,” explains Simone, “then analyse it to develop a predictive algorithm that could work faster than an advisor stationed at the terminal. We set ourselves the challenge to try to manipulate that data to add new insights into our matrix, so that every one of our branches across the world can see risk information about the funds in real-time.”
“We compared Google Cloud Platform’s performance with our previous cloud provider, and saw huge benefits of switching to Google. For me, the key performance issue is scaling. With Google Cloud Platform I know that I can increase and decrease my infrastructure quickly, when I need it.
—Simone Bertolotti, IT Manager, Azimut Holding S.p.a.
The first cloud provider Azimut used to build its system struggled to scale quickly to meet different kinds of data challenges. “If we wanted to add more cores, that was fine,” says Simone. “But the previous cloud provider made it complicated to raise the amount of space in a database infrastructure and scale up to demand. Scaling up for more in-depth analysis would take a day, and our need was immediate.”
That’s why Azimut switched one year ago to Google Cloud Platform to run the 150 VMs on its risk analysis platform. “We compared Google Cloud Platform’s performance with our previous cloud provider, and saw huge benefits of switching to Google. For me, the key performance issue is scaling,” says Simone. “With Google Cloud Platform I know that I can increase and decrease my infrastructure quickly, when I need it. Instead of waiting a day to scale up infrastructure, we can request and add space to our database in a couple of minutes.”
The infrastructure of Azimut’s solution handles around 800TB of data per month, and Google’s global network of servers and high-speed connections ensure that it gets to where it’s most needed by the most direct route. Impressed by the speed, security and availability of Google Cloud Platform, Azimut has moved its intranet on to Google Cloud Platform, too, eliminating the need for staff to login with VPNs.
“Instead of waiting a day to scale up infrastructure, we can request and add space to our database in a couple of minutes.”
—Simone Bertolotti, IT Manager, Azimut Holding S.p.a.
Driving ahead with Noovle
For Azimut, migrating the risk management dashboard is the latest of many Google product collaborations with cloud consultancy Noovle. “Everything started five years ago,” says Simone, “when Noovle assisted us in migrating to Gmail from our on-premise email solution. From G Suite to Google Cloud Platform, we’ve had a great relationship. Noovle provides consultancy services, support for mobility, and external advisors who work on our premises, such as when they trained us how to broadcast our meetings on Google Hangouts. As an independent company, we know we can trust them for transparent advice. All they care about is the best way to get a job done and to help us reach our goals.”
New app, new customers
In a business case comparison, Google Cloud Platform cost Azimut 35% less to run than the previous cloud provider. Now the group is building a major new mobile application on Google App Engine to be released in 2018.
“The new mobile application will allow customers to trade directly, without human advisors, by proposing different investment solutions depending on targets the customers set,” says Simone. “So if a customer aims to make money with investments, they enter their relevant personal information and we carry out the necessary regulatory checks and suggest what they could buy. The entire project will be based on Google Cloud Platform, so customers can control their investments through the app while we manage the fund, using Google Cloud Spanner on the backend.”
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