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Modeling and Comparing Cloud Solutions, Costs, and Strategy
Sole-tenant nodes? VMaaS and CloudSimple? N1 vs N2 vs E2 instances? BYO Microsoft or Linux licenses? Understand how the choices available with Google Cloud can maximize your savings while expanding your migration scenarios.
Watch this webinar and learn how to assess your on-premises private cloud and compare your per-VM costs and complete solution against differing Google and third-party cloud solutions to find the best fit based on cost and features.

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Increasingly, technology, data, and human interactions will follow a new model of real-time inputs, enabling change without interruption and positive iteration. Cloud computing powers an important shift for information technology, and it will usher in new and better ways to serve customers, make discoveries, and build great products and services.
As part of this transformation, technology models will become more flexible, interoperable, and open; office cultures will shift toward transparency, collaboration, and constant learning. That means innovation and team building – the best parts of work – can happen more frequently and efficiently. Customer focus can sharpen and become more responsive. Corporate knowledge gained over decades of competing and innovating can be brought to bear more easily and meaningfully.
To compete effectively in this changing landscape, business and technology leaders must find ways to embrace the potential of cloud computing – whether in the tools and systems they choose, the institutional cultures they create, or the business strategies they prioritize. Today’s enterprises can set the stage for future success by infusing their unique assets – such as customer relationships, excellent service capabilities, strong partnerships, market knowhow, and technology investment – with the power of innovative IT.
Thinking of a Multicloud Journey? Here’s What Our Experts Want You to Consider

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Do you want to fire up a bunch of techies? Talk about multicloud! There is no shortage of opinions. I figured we should tackle this hot topic head-on, so I recently talked to four smart folks—Corey Quinn of Duckbill Group, Armon Dadgar of Hashicorp, Tammy Bryant Butow of Gremlin, and James Watters of VMware—about what multicloud is all about, key considerations, and why you should (or shouldn’t!) do it.
Five important insights came out of these discussions. If you’re on a multicloud journey or considering one, keep reading.
Do: Choose to do multicloud for the right reasons
Don’t do multicloud because Gartner says so, implores Corey Quinn. Before embarking on a multicloud, define a “why” focused on business value journey, says Armon Dadger. For example, you might want to use services from each public cloud because of their differentiated services, according to Tammy Bryant Butow. Armon also calls out regulatory reasons, existing business relationships, and accommodating mergers and acquisitions. On the topic of M&A, Corey points out that if you acquire a company that uses another cloud, it’s usually expensive and difficult to consolidate. It can be smarter to stay put.
https://youtube.com/watch?v=xFSDexQhCUY%3Fenablejsapi%3D1%26
Don’t: Over-engineer for workload or data portability
Thinking that you’ll build a system that moves seamlessly among the various cloud providers? Hold up, says our group of experts. Armon points out that aspects of your toolchain or architecture may be multicloud—think of some of your workflows or global network routing—but that shifting workloads or data is far from simple. Corey says that trying to engineer for “write once, run anywhere” can slow you down, and ignores the inherent uniqueness that’s part of each platform. Specifically, Corey calls out the per-cloud stickiness of identity management, security features, and even network functionality. And data gravity is still a thing, says James, that causes some to dismiss multicloud outright.
If you’re using multiple public clouds, you take advantage of the distinct value each offers, Armon says. Use native cloud services where possible so that you see the benefits from useful innovations, built-in resilience, and baked-in best practices. The value from that cloud-infused workload may outweigh the benefits of seamless portability.
https://youtube.com/watch?v=B1VH56_L8f8%3Fenablejsapi%3D1%26
Do: Recognize different stakeholder interests and needs
James smartly points out that many multicloud debates happen because people are arguing from different perspectives. Context matters. If you’re an infrastructure engineer who invests heavily in a given cloud’s identity and access management model, multicloud looks tricky. Or if you’re a data engineer with petabytes of data homed in a particular cloud, multicloud may look unrealistic. James highlights that many developers default to multicloud because their local tools—where all the work happens—are multicloud. A developer’s IDE and preferred code framework(s) aren’t tied to any given cloud. Be aware that groups within your organization will come at multicloud from distinct directions. And this may impact your approach!
https://youtube.com/watch?v=I9sqXDqkKBM%3Fenablejsapi%3D1%26
Don’t: Go it alone
Corey talks about the importance of asking others what worked, and what didn’t. Tammy offers her best practices around sharing results from experiments. It’s about sharing knowledge and tapping into it for community benefit. Others have probably tried what you’re trying, and can help you avoid common pitfalls. If you’ve just made an architectural choice that didn’t work out, share it, and help others avoid the pain.
Read research from analysts, go to conferences or watch videos to observe case studies, and join online communities that offer a safe place to share mistakes and learn from others.
https://youtube.com/watch?v=mrSb5vqOfuI%3Fenablejsapi%3D1%26
Do: Experiment first using techniques like multi-region deployments
If you think you can operate systems across clouds, how about you first try doing it across regions in a specific cloud, suggests Corey. Getting a system to properly work across cloud regions isn’t trivial, he says, and that experience can help you uncover where you have architectural or operational constraints that will be even worse across cloud providers.
This is great guidance if your multicloud aspirations involve using multiple clouds to power one application—versus the more standard definition of multicloud where you use different clouds for different applications—but can also surface issues in your support process or toolchain that fail when faced with distributed systems. Start with muti-region deployments and chaos engineering experiments before aggressively jumping into multicloud architectures.
The Google Cloud take
Do the things above. It’s great advice. I’ll add three more things that we’ve learned from our customers.
- Don’t fear multicloud. You’re already doing it. You don’t single-source everything. As Corey mentioned, you probably already have one cloud for productivity tools, another for source code, another for cloud infrastructure. You’ll use software and application services from a mix of providers for a single app. You have that experience in your team and have been doing that for decades. What people do rightly worry about is using more than one infrastructure service beneath an application, as that can introduce latency, security, and logistical hurdles. Make sure you know which model your team is considering.
- Embrace the right foundational components, including Kubernetes. Will everything run on Kubernetes? Of course not. Don’t try to do that. But it also represents the closest thing we have to a multicloud API. Companies are using Kubernetes to stripe a consistent experience across clouds. And this isn’t just to orchestrate containers, but also to manage infrastructure and cloud-native services. Also, consider where you need other fundamental consistency across clouds, including areas like provisioning and identity federation.
- Use Google Cloud as your anchor. Here’s a fundamental question you have to decide for yourself: Are you going to bring your on-premises technology and practices to the cloud, or bring cloud technology and practices on-prem? We sincerely believe in the latter. Anchor to where you’re trying to get to. We offer Anthos as a way to build and run distributed Kubernetes fleets in Google Cloud and across clouds. By using a cloud-based backplane instead of an on-prem one, you’re offloading toil, leveraging managed services for scale and security, and introducing modern practices to the rest of your team.
We learned a lot about multicloud through these discussions, and it seems like others did too. That’s why we’re going to do a second round of interviews with a new crop of experts so that we can keep digging deeper into this topic. Stay tuned!
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6:00 Minutes
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How Ambrook and Google Cloud Ensure Sustainability and Profits for Farmers
Ambrook is one of the leading innovators in the agriculture sector that offers farm accounting and management software to help farmers grow finances and resources to be more sustainable and profitable. In this video session with Google Cloud, learn how Ambrook broke the gap between profitability and sustainability in the natural resource industry, allowing farmers ease back office paperwork and finance management challenges with their easy-to-use, book-keeping software with the tools and spending cards to save producers time and money. Also, watch to learn how the firm uses Google Cloud to make sustainability profitable!
SevenRooms: Building a profitable, sustainable future in food and beverage with Google Cloud

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Finding ways to increase customer loyalty and profitability in a post-COVID world is top of mind for hotels, bars, and restaurants. Unfortunately, many food and beverage services providers struggle to deliver the personalized experiences that keep guests coming back for more. The reality is that most traditional hospitality apps offer only limited insight into guest activities, preferences, underlying operating costs, and other essential details.
We built SevenRooms to help food and beverage operators create truly memorable experiences by managing and personalizing every step of the guest journey. With SevenRooms, restaurants in more than 250 cities globally leverage technology and data to provide unforgettable hospitality experiences with a human touch. That includes seating guests at their favorite table, pouring complimentary glasses of wine from a preferred vintage, offering special menu options, and personalized experiences for special occasions.
Scaling guest experience and retention on Google Cloud
When developing SevenRooms, we needed a technology partner that would enable our small team to securely scale services, automate manual tasks, and accelerate time to market while reducing IT costs. That’s why we started working with Google App Engine—and later became more involved with the Google for Startups Cloud Program.
We soon realized many traditional apps lacked the integrations and capabilities needed to respond to the unique challenges facing food and beverage operators that the Google for Startups Cloud Program services provide. With guidance from experts on the Google Startups Success team, we quickly transformed SevenRooms from a beta restaurant and nightclub reservation and guest management point solution into a full-fledged guest experience and retention platform that analyzes actionable data to automatically build and continuously update detailed guest profiles.
The combination of Google App Engine and other Google Cloud solutions makes everything easier to build and scale. We’re seeing our total cost of ownership (TCO) decline by 10-15%, so we can shift additional resources to R&D to help customers create one-of-a-kind interactions with their guests. And importantly, we can bring new products to market 200-300% faster than competitors.
Because SevenRooms handles a lot of sensitive guest data, stringent security protocols are vital. We store all data on Google Cloud, taking advantage of its highly secure-by-design infrastructure and built-in support for international data privacy laws such as GDPR. We use BigQuery and Looker for data analysis and reporting, and power our NoSQL database with Firestore. We also scale workloads and run Elasticsearch on Google Compute Engine (GCE)—and seamlessly integrate our reservation booking engine with Google Maps and Google Search.
In the future, we’re looking to further market actionable guest data with the help of advanced machine learning (ML) models with TensorFlow and Google Cloud Tensor Processing Units (TPUs). Cloud TPUs and Google Cloud data and analytics services are fully integrated with other Google Cloud offerings, including Google Kubernetes Engine (GKE). By running ML workloads on Cloud TPUs, SevenRooms will benefit from Google Cloud’s leading networking and data analytics technologies such as BigQuery.
We’re also exploring additional Google Cloud solutions such as Anthos to unify the management of infrastructure and applications across on-premises, edge, and multiple public clouds, as well as Google Cloud Run to deploy scalable containerized applications on a fully managed serverless platform. These solutions will enable us to continue to quickly expand our services and offer customers a variety of new benefits.
Building a profitable, sustainable future in food and beverage
Our work with the Google Startups Success team has been instrumental to helping us get where we are today. Their responsiveness is incredible and stands out compared to services from other technology providers. Google Cloud gives us a highly secure infrastructure and next-level training to evolve our infrastructure using solutions such as BigQuery and Backup and Disaster Recovery.
We also work with Google Cloud partner, DoiT International, to further scale and optimize our operations. In particular, DoiT provided expert scripts to short-cut lengthy processes, while actively troubleshooting any issues or questions that came up. DoiT continues to share guidance in key areas for future products and features. They have provided expertise for architecture, infrastructure and cost management. Moving forward, we’re excited to work with Google Cloud and DoiT to handle a growing surge in users which we anticipate in 2023 and beyond.
With Google Cloud, SevenRooms is revitalizing food and beverage service delivery by enabling businesses to cultivate and maintain direct guest relationships, deliver exceptional experiences, and encourage repeat visits. We’ve compiled many case studies that demonstrate how our customers see great results by personalizing their interactions with guests, from $1.5M in cost savings, to $400K of additional revenue, to a 68% jump in email open rates.
Demand for our guest experience and retention platform keeps growing as we help our customers take a people-first approach by delivering unique and tailored dining experiences. We can’t wait to see what we accomplish next as we expand our team and reach new markets worldwide.
If you want to learn more about how Google Cloud can help your startup, visit our page here to get more information about our program, and sign up for our communications to get a look at our community activities, digital events, special offers, and more.
G R Infraprojects Limited Turns to Google Cloud to Run Business-Critical SAP S/4HANA

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4:30 Minutes
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Road construction is booming in India. A recent report prepared by the India Brand Equity Foundation—a trust established by the Department of Commerce—pointed out that in FY 2019 alone, the country added 10,855 kilometers of highways to a road network that spans 5.89 million kilometers. This network is the second largest in the world and transports 90% of passenger traffic and 64.5% of all goods in the country.
The Indian Government has also earmarked road construction as key to plans to increase the nation’s GDP to $5 trillion in coming years, targeting road construction worth $212.8 billion in the two years from April 2020.
G R Infraprojects Limited is well positioned to support the government’s program. The business, which started as a contractor building roads in rural villages in India, now specializes in road engineering, procurement, and construction (EPC), a model whereby private construction firms build roads funded by the government.
The business now undertakes the processing of bitumen, manufacture of thermoplastic road-marking paint and road signage, and fabrication and galvanizing road-crash barriers. Its in-house integration model includes a design and engineering team, as well as manufacturing facilities in Rajasthan, Assam, and Gujarat.
The business recently expanded into rail—another area expected to benefit from extensive government investment—with its competencies including earthworks, materials supply, track lining, and bridge construction.
In this environment—and despite the economic impact of the coronavirus pandemic—G R Infraprojects Limited aims to substantially increase turnover and manpower over the next five years.
Best-in-class infrastructure key to success
Digital transformation is key to enabling growth while best-in-class IT infrastructure is one of the foundations on which the business seeks to build success.
G R Infraprojects Limited’s digital initiatives include deployment of a new document management system and corporate systems that enable remote monitoring, live tracking, effective real-time communication, and efficient data management.
Providing a scalable, reliable cost-effective infrastructure
But most important of all is providing a scalable, reliable, and cost-effective infrastructure to support a business-critical SAP enterprise resource planning system. Over the last few years, versions of SAP have enabled the organization to digitize processes and seamlessly run business-critical functions such as inventory management and finance.
G R Infraprojects Limited initially went live with SAP ECC6.0, with a few hundred team members using the system for business-critical tasks such as tracking stock level and movement and generating financial statements and reports for review and action.
“Google Cloud is a very big brand, so we were easily able to secure the trust from our executive and business teams to run an important system such as SAP S/4HANA on the platform.”—Sachin Kumar Agarwal, Head, Transformation, G R Infraprojects Limited
Lowering maintenance costs
However, as G R Infraprojects Limited grew, projects proliferated, and new markets emerged, the business elected to move to the cloud from an on-premises infrastructure. “We wanted to move because there were so many maintenance costs in on-premises solutions and cloud provided convenience to IT and the broader organization,” explains Sachin Kumar Agarwal, Head, Transformation at G R Infraprojects Limited.
The business also wanted to move to SAP S/4HANA to take advantage of features such as AI, advanced analytics, and machine learning to transform business processes. The system runs on the HANA database, an in-memory database with fast processing speeds and a simplified data model.
G R Infraprojects Limited selected Google Cloud to run SAP S/4HANA because, Sachin says, it is “much better than any other platform,” incorporates a wide range of features, and meets uptime requirements. The cloud service could also scale to support forecast growth without a sharp increase in cost.
Furthermore, Sachin adds, “Google Cloud is a very big brand, so we were easily able to secure the trust from our executive and business teams to run an important system such as SAP S/4HANA on the platform.”
“With Google Cloud, our speed and availability are controlled and optimized day by day. With such a scalable and dynamic platform, we are very happy with the performance.”—Sachin Kumar Agarwal, Head, Transformation, G R Infraprojects Limited
Successful transition with Infrabeat
G R Infraprojects Limited completed the project with assistance from partner InfraBeat over three months and SAP S/4HANA on Google Cloud went live mid-2019. “Our dedicated SAP team worked closely with Infrabeat to deliver the project successfully,” says Sachin. “We needed an experienced partner to assist with the implementation process and Infrabeat performed that role admirably. Both teams supported each other and worked to plan to deliver a great result.”
SAP S/4HANA runs on an infrastructure comprising virtual machine instances delivered through Compute Engine, Cloud Storage, and Cloud NAT to enable the secure transmission and receipt of packets to and from the internet.
G R Infraprojects Limited estimates the cost of running SAP S/4 HANA in Google Cloud is significantly lower than on alternative infrastructure options—freeing up budget for other business priorities.
In addition, moving SAP S/4 HANA to infrastructure as a service through Google Cloud has eliminated the need to assign internal team members to infrastructure management, allowing them instead to focus on higher-value activities.
Google Cloud also incorporates the security needed to protect the data and processes of SAP S/4 HANA from intrusion or disruption and ensure the uptime and continuity required of a business-critical system.
Optimized speed and availability
G R Infraprojects Limited’s decision to run SAP S/4 HANA on Google Cloud is delivering benefits on a daily basis. “With Google Cloud, our speed and availability are controlled and optimized day by day,” says Sachin. “We are very happy with the performance.”
Success with SAP S/4HANA has helped the business decide to move its remaining apps and data to the cloud when its on-premises servers and other equipment reach end of life. G R Infraprojects Limited is already running Active Directory in Google Cloud and Sachin says the cloud platform’s “fast and excellent services” made the decision easy.
“There are definitely instances of various upgrades of our systems and within the organization, and as we talk about our application and mobility requirements, we see Google Cloud playing a crucial role.”—Sachin Kumar Agarwal, Head, Transformation, G R Infraprojects Limited
Adding value
As G R Infraprojects Limited grows, Sachin adds, the business expects Google Cloud to continue to add value. “There are definitely instances of various upgrades of our systems and within the organization, and as we talk about our application and mobility requirements, we see Google Cloud playing a crucial role.”
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