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How This 70-Year Old Japanese Shoe-maker Uses Collaboration to Beat Competition
For over six decades now, ASICS, a Japanese footwear, and sports equipment provider—for some of the biggest names in the sporting world—has been in the business of making sport a part of people’s lives. From manufacturing basketball shoes in 1949, ASICS soon began to design sports shoes for Olympians.
Headquartered in Kobe, Japan, ASICS is an acronym for the Latin phrase Anima Sana In Corpore Sano, meaning Sound Mind in a Sound Body.
“With over 65 years of history in the sporting goods business, we care for more than just quality products. We’re obsessed with customer experience,” says Paul Miles, Senior General Manager, Global Marketing Division, ASICS.
And without technology that’s not possible.
“Technology is helping us work better with athletes wherever they are. Whether it’s studying their performance, predicting the needs of customers through data, developing our products or simply inventing. Tech is enabling a new realm of possibility. When tech enables collaboration without limitation, the customer wins,” says Miles.
Watch the video to find out how ASICS has retained its place and how it continues to beat competition in a crowded sports market.
Expert Takeaways on API Strategies from The State of API Economy 2021 Report

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Did you know API traffic for Apigee customers increased 46% year-over-year, to 2.21 trillion calls, between 2019 and 2020? If you have more questions on APIs trends and their role in disrupting enterprises digitally, you can catch up on key take aways from the Google Cloud’s State of API Economy 2021 report and insights from Google’s experts on API-best practices.
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Journey to Transformation and Modernization with Google’s Distributed Cloud
Google Cloud has been leading the way of helping businesses make most from their cloud investments to drive digital transformation through modern application platforms that cater to today’s customer needs. Watch the video from the Next ’21 to explore three areas where companies are supported by Google Cloud throughout their cloud evolution journey–cloud migration and modernization, extension of services and engineering practices to hybrid and multicloud environments, and delivery of high performance with planet scale distributed infrastructure. Also, learn how Google Cloud is equipped for more complex and unique use cases, from datacenter to the edge. Hear the strategies and customer stories that can help your business modernize people, processes, and applications to fully leverage Google’s distributed cloud!
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How Intuit Solved a Long-standing Dilemma: Frictionless, But Secure, Collaboration
If there’s one thing that the folks at Intuit hold dear, it’s the ability to stay agile.
“Intuit is a 35-year-old start-up. We’re about 9,000 people in eight countries around the world,” is how Atticus Tysen, SVP and CIO, Intuit, describes the company.
Founded in 1983, Intuit is a financial software company that creates financial, accounting, and tax software for small businesses, accountants, and individuals, with revenues of $6 billion. It’s products include TurboTax, QuickBooks, ProConnect, and Mint, among others.
A few years ago, different groups, in different parts of the world, used different tools. “We had a lot of siloed solutions and people worked locally and then emailed attachments and documents,” says Brynna Donn, Director, Collaboration and Productivity at Intuit.
What Intuit needed was a way for teams to work together and collaborate without friction—yet securely. Box for G-Suite did that for them.
“Box for G-Suite has allowed us to enable our global workforce to pick the right tools for collaboration but also have all the information in one place. It makes everything easy to find, govern and manage,” says Tysen.
Find out how Intuit benefitted from Box for G-Suite. Watch this two-minute case study.
An Insider’s Guide on the Future of Collaboration and Productivity

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As Google’s productivity adviser, I’ve been closely following the evolving discussion around the future of work. Long before the pandemic, employees, business leaders, and analysts were already thinking about how work needed to evolve, but the crisis brought the future cascading into the present. Virtually overnight, millions of companies and workers went remote and stayed that way for over a year, pushing their collaboration and productivity tools to the test across living rooms and time zones. While some organizations were able to launch new solutions or adapt existing ones to keep their people connected and productive, many struggled.
The organizations that struggled quickly discovered their tools weren’t complete, scalable, secure, or built for the cloud era. Meanwhile, across all industries and business types, employees reported spikes in burnout, feelings of disconnection, and frustration with finding the latest information or using unfamiliar tools.
With many businesses headed into a hybrid model, the world of work has been transformed, possibly forever. There’s a fresh and fast-moving conversation about how organizations can succeed within the evolving future of work.
But at the center of that discussion are two familiar topics: collaboration and productivity. How will they evolve in an era of distributed teams and surging employee demand for flexibility? And how will businesses meet expectations to innovate quickly and deliver on rising customer expectations while navigating the new future of work?
Although 2020 was a major inflection point, a closer look reveals that many of the technologies, trends, and cultural norms shaping the future of work have been around for some time. For years, forward-thinking organizations have been wrestling with how to maximize collaboration, productivity, and wellbeing among their employees, and they’ve been developing the tools to make it happen at scale. By that measure, the future of work has been here for some time; it just hasn’t been evenly distributed or easily visible.
With this context in mind, we’re sharing our new guide Create what’s next: The future of collaboration and productivity, which highlights three areas of focus for organizations wanting to catch up with those leading the charge to empower the future of work.
- Making work-from-anywhere a reality with flexible solutions
- Giving people helpful tools to maximize their impact
- Enabling knowledge sharing and human connection
Armed with these three strategies, businesses can improve productivity and encourage innovation while better meeting the needs of their customers and their employees—now and in the years ahead.
We share some highlights from the guide in the infographic below (click to enlarge). You can also download the full guide now.

The Incredible Story of How Hero MotoCorp Moved 6,000 Users to the Cloud in 45 Days

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Assembling thousands of parts into one motorbike or scooter every 17 seconds is a complex task requiring accuracy and precision. For Hero MotoCorp — an India-headquartered manufacturer of two-wheeler vehicles — workforce collaboration, security, and mobility complement these processes and provide the cornerstone of the organization’s global operations.
Based in New Delhi, Hero MotoCorp is one of the world’s largest makers of two-wheeler vehicles, with a production capacity of 9 million units from five manufacturing plants in India and one each in Colombia and Bangladesh. The business has more than 90 million customers and operates in 37 countries across Asia, Africa, and South and Central America. In its home market, HeroMotoCorp sells one in every two two-wheelers.
Innovation and agility
Innovation and agility are deeply embedded in Hero MotoCorp’s culture and operations. Its Center of Innovation and Technology at Jaipur in Rajasthan, northern India, undertakes extensive product design and development, testing, and validation.
Hero MotoCorp has also established a technology center at Stephanskirchen, near Munich in Germany, to develop new vehicle concepts and technologies.
For several years, Hero MotoCorp relied on a traditional email solution to enable its employees to communicate and complete tasks. However, this solution could not provide the functionality, performance, ease of use, and security the business needed to maintain its market leadership.
“Our Chief Information Officer, Mr. Vijay Sethi, was the first to migrate to and embrace the features of G Suite and set an example to our workforce.”
Sujoy Brahmachari, Sr. GM and CISO, Hero MotoCorp
“Security, in particular, is extremely important — we don’t want our product design and development details falling into the wrong hands,” says Sujoy Brahmachari, Sr. GM and CISO, Hero MotoCorp. “We needed a solution that would allow us to control and monitor the distribution of sensitive information within and outside our organization.”
In early 2015, Hero MotoCorp’s technology team began evaluating email and workplace collaboration applications that could help the business realize its longer-term ambitions.
Collaboration key to success
“We were focused on a product that could drive greater collaboration among our workforce,” says Brahmachari. “In addition, we wanted to use the product on our desktops, laptops, mobile devices, and other devices. Finally, we needed to ensure email, other applications, and data were secure and available as and when we needed them.”
Hero MotoCorp’s evaluation found G Suite met all these requirements while being intuitive and easy to use. Furthermore, the cloud-based suite of intelligent applications provided a lower total cost of ownership than the business’s existing email solution and potential alternatives.
A 45-day migration
The business completed its review and completed the migration in just 45 days in 2015. “We worked closely with Google and our partners to complete the process in an innovative way that prioritized speed,” says Brahmachari. “For example, we migrated only three months’ worth of emails from our incumbent solution to G Suite, rather than the entire data repository.”
“Our teams are very happy and collaborative – employees can use Gmail through G Suite without being concerned about storage limits and can connect with colleagues, partners, customers, and other stakeholders through the chat, video, and audio call capabilities of Hangouts Meet.”
Sujoy Brahmachari, Sr. GM and CISO, Hero MotoCorp
Hero MotoCorp started the migration with a function-wise approach, creating batches and moving them overnight to G Suite. It created an internal video for employees to learn how to work using G Suite. It also created intranet posts to provide easy reference to all employees and established a service desk to respond to questions.
“Our Chief Information Officer, Mr. Vijay Sethi, was the first to migrate to and embrace the features of G Suite and set an example to our workforce,” says Brahmachari.
Deployed to 6,000 users
Hero MotoCorp has deployed G Suite to about 6,000 users in its core business and many users in affiliate companies. The company’s user-focused approach to the deployment, and the intuitive, easy-to-use nature of the product, has prompted the business’s workforce to embrace the full potential of G Suite.
“Our teams are very happy and collaborative — employees can use Gmail through G Suite without being concerned about storage limits and can connect with colleagues, partners, customers, and other stakeholders through the chat, video, and audio call capabilities of Hangouts Meet,” says Brahmachari.
Employees can also create, store, and access Docs, Sheets, Slides, and other file types on Drive — helping to ensure new product development, delivery schedules, budgeting, and other activities needed to keep a leading multinational manufacturer ahead of its competitors can be completed quickly and collaboratively.
Deployed to mobile devices
“With G Suite, information is available in the cloud to any employee at any time. The collaboration this enables plays a vital role in sustaining our leadership position.”
Sujoy Brahmachari, Sr. GM and CISO, Hero MotoCorp
Hero MotoCorp has also been able to give employees access to G Suite on a range of mobile devices — with administrators using mobile management to secure access applications and data on iOS and Android devices. The business is using the feature to require devices to have a screen lock or password; remote-wipe information from lost or stolen devices; and monitor from a central console the devices that access corporate data.
Further, Hero MotoCorp can use G Suite features to set and enforce policies and control system configuration and administration, while taking advantage of independently verified security, privacy, and compliance controls to meet business requirements.
With G Suite deployed and delivering value, Hero MotoCorp is now implementing or evaluating a range of Google technologies. For example, the business is using Google Maps Platform to power navigation for owners of new Hero MotoCorp two-wheelers and use Cloud Vision AI to enable immediate recognition of spare parts. “We are also evaluating Google Cloud data search and management technologies for potential application within the organization,” says Brahmachari.
The business is now well-positioned to accelerate into new markets and product development. “With G Suite, information is available in the cloud to any employee at any time,” says Brahmachari. “The collaboration this enables plays a vital role in sustaining our leadership position.”
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