Aches and pains. What, if anything, is the difference between those? And do you know a “myocardial infarction” from a “heart attack”? What about an “MI”? Is that shorthand, or part of the address of a hospital in Michigan?

For people, it can be easy to understand the distinctions and nuances between similar words, phrases, and concepts, even technical ones, like those found throughout the medical field. Yet even for the most advanced AI, the contextual clues that give humans accurate comprehension of words and images remain an elusive challenge. It’s a challenge well worth solving, though: As much as 80% of all healthcare data is said to be unstructured.

It’s the kind of complicated data management challenge that natural language processing was built to solve.

Healthcare and life sciences organizations are generating vast amounts of unstructured data as part of clinical and operational workflows, which presents an enormous opportunity to derive meaningful insights for medical research, population health, and patient care. For example, clinical notes and lab reports have useful, actionable information that, when unlocked, can help improve the overall quality of patient care, accelerate the discovery of new treatments, and increase the efficiency of healthcare delivery.

This approach is at the heart of Google Cloud’s Healthcare Natural Language API, in enabling healthcare organizations to build open, intelligent systems that unlock value from healthcare data. The open cloud approach enables our partners to innovate more easily, and scale more efficiently. We believe this approach will further advance interoperability—and ultimately lead to healthier and fuller lives.

Unlockinging value from clinical documents and research materials
Over the past two years, we have seen just how powerful AI can be in expediting drug discovery efforts for COVID-19, forecasting and modeling COVID-19 cases, and building better models for a host of public health measures. The opportunities extend well beyond battling the pandemic, too, to helping combat cancers, diabetes, and disabilities, and accelerating drug discovery.

As healthcare and life sciences organizations look to incorporate new data sources in their analytics and AI workflows, Google Cloud has been investing in providing open, flexible, and easy to use API services that customers and partners can integrate into their solutions, to accelerate their development with the power of Google’s AI technology.

The Cloud Healthcare Natural Language API is one such example, and aims to provide fully managed services that deliver the latest advances in natural language processing in an easy to use and easy to integrate manner. Healthcare organizations can then build intelligent systems to improve care and reduce cost while not having to worry about the complexities of the underlying and fast-changing technology, thus enabling more open innovation in the development of healthcare applications.

A number of healthcare innovators are exploring the potential for natural language processing.

“Patients come to Mayo Clinic with a history, and that history is well-documented, but often buried in clinical notes. Extracting information from unstructured healthcare data across thousands of patients is a complex problem,” says Vish Anantraman, M.D., Chief Technology Officer at Mayo Clinic. “Custom natural language processing solutions have a great potential to extract higher quality insights from these notes and to deliver more timely, and holistic patient care.”

The best insights can often be the unexpected ones, and that is precisely what Hackensack Meridian Health, in northern New Jersey, is looking for.

“Doctor’s notes are a rich space to create structured information from their natural workflow,” says Michael Draugelis, vice president for predictive health at Hackensack Meridian Health. “We are designing new AI-powered solutions to connect clinical teams, patients, and the community automatically from these insights—without creating cumbersome screen clicks and prompts. This automation allows our clinical teams to focus on connecting with the patient.”

Hospital leaders there are testing Google’s NLP API to gather information such as social determinants of health and behavioral health signals from large amounts of clinical notes, with approximately 35 million processed. Seeking to achieve the greatest value from natural language processing, the team at Hackensack Meridian Health have specifically focused on extracting information that is inherently not easy to capture in more traditional electronic health records.

“The extracted insights from the Google NLP API creates a foundational component to map clinical protocols, pathways, and outcomes, to better understand and improve patient care,” Draugelis says.

And at the National Institutes of Health and elsewhere, researchers are exploring how natural-language-derived variables could offer an additional predictive value over and above the Veteran Health Administrations’s structured EMR-based suicide prediction model.

To help healthcare organizations achieve goals like the ones above, we at Google draw on the expertise of tens of thousands of data scientists across the company who work every day on building better AI and decades of AI research in language understanding to power the development of services such as the Cloud Healthcare Natural Language API.

According to independent benchmarking of Cloud providers offering fully managed healthcare natural language service by tech analysts GigaOm, the Google Cloud Healthcare Natural Language API was among the most accurate in the industry, outperforming other service providers in terms of correctly classified medical entities and relationships, and with very few misclassifications.

Using AI to connect systems and enhance healthcare interoperability

As an industry, healthcare and life sciences organizations have been talking about the importance of data and data interoperability for a while. But our experiences from the past couple years have demonstrated that we cannot be fully prepared for the next global health crisis without greater connections within and between organizations.

Starting with the Healthcare Data Engine, organizations have been integrating and harmonizing data securely across many of their sources—patients, members, operations, research, and public databases—so they can quickly analyze it to get insights, and then make smarter, faster decisions.

This is the start of a broader vision for a new kind of healthcare and life sciences connected world where enterprises, institutions, and startups will securely collaborate to deliver on the next generation of care. Such a future relies on cloud-based solutions that are as open and flexible as they are user-friendly, compliance-ready, and secure.

We envision a future where healthcare organizations can seamlessly connect data from various systems, unlock the value from data regardless of source or format, and break down barriers in healthcare interoperability and AI to improve healthcare and save lives.

With these goals in mind, we continue to enhance the hybrid data clouds that customers are building to organize and analyze their information, and we and our partners continue to build on our data capabilities. Given the complexities both within the field and within each organization, we believe the greatest value comes from having partners and tools available to build the AI and NLP technologies most relevant to your unique needs.

Financial markets were among the first to adopt new technologies, and that has certainly been true of the derivatives markets, which were early adopters of electronic trading. Going forward, new capabilities will transform the way industry participants communicate, analyze, and trade.

I sat down with Google Cloud’s Phil Moyer and former SEC Commissioner, Troy Paredes, for a fireside chat at FIA Boca 2022 to discuss the future of markets and policy, the new technologies that are already paving the way for greater speed and transparency, and how cloud can help promote greater resiliency, performance, and security to enable the long-term vision for the market. The following is a summary of our discussion.

The current state of cloud technology

When it comes to technology adoption, we’re seeing the market and participants adopt cloud technologies, and increasingly, machine learning (ML) on a wider scale. Cloud technology allows for easier, faster, and much more secure experimentation with large datasets and ML.

A recent Google sponsored study by Coalition Greenwich (September, 2021) showed that more than 93% of trading systems, exchanges, and data providers are in some way providing services on the cloud. The same study, revealed that about 72% of the financial industry across the buy side and sell side, intend to consume public cloud-data based market data within the next 12 months.

Data-driven decision-making and risk management have always been, and continue to remain, the cornerstones of the financial markets. Over time, technology innovation has facilitated access to better insights from data, and therefore, better decision-making and the ability to manage risk. That expectation is now mainstream, and will continue to grow in sophistication.

The multi-phased technology trajectory

The movement of exchanges to the cloud will occur in a “crawl-walk-run” fashion, with low-hanging fruits the first to be picked in the near term while bigger, paradigmatic changes will occur over the medium and long term. Some organizations are starting all three stages simultaneously, understanding that each will move at an independent cadence.

The “crawl” phase is one in which foundations are built, starting with organizations moving data to the cloud and experimenting with some degree of analytics. It’s one of the most important phases because it’s where the opportunity to increase transparency and risk management takes shape.

In moving to the cloud, the infrastructure – which in the past relied on a combination of people, processes, and some technology – becomes the code that runs applications. This early phase is key to empowering organizations to shift to a cloud-based, agile-first operating model that makes it easier and more seamless to launch new products in the future, including by freeing up people and resources from IT management to more mission-focused work.

Establishing the cloud operating model simplifies the “walk” and “run” phases where compliance is more automated, latency-sensitive applications are more readily available, and the next generation of exchanges, market participants, and regulators is better prepared to meet future challenges.

The “walk” phase is where much of the innovation happens. Exchanges are making significant progress in leveraging foundational data decisions in the “crawl” phase and innovations in the cloud to improve settlement, clearing, risk management, collateral management, and compliance, and launch new products.

And finally, the “run” phase is where organizations will start to move the latency-sensitive markets to the cloud, as the markets increasingly will demand low-latency and high performance along with transparency and analytics to solve historical obstacles to market access.

Opportunities for both regulators and market participants

Any time significant technological change takes place, regulators explore its implications, particularly with respect to their ability to meet their regulatory objectives.

Increasingly, we are seeing technological change driving more opportunities for regulators and market participants alike. Such changes may also allow better protection of the marketplace, with greater integrity and transparency.

Over time, regulatory regimes – rules, regulations, statutes, interpretations, and guidance – will also adjust to new technologies, both benefiting the marketplace and advancing regulatory goals.

As one example, the cloud is increasing the ability to meet compliance obligations by allowing compliance to be built into transactions. Moreover, predicated on the vision of real-time regulatory reporting, and given the pace of technological change in the marketplace over the last several years, various regulators have been using more advanced analytics. This trend will continue to help them more effectively and efficiently meet their objectives, and monitor and meet the expectations they have for the entire market.

Machine learning’s role in the financial markets

Google Cloud’s head of AI and Industry Solutions, Andrew Moore, said that ML will be doing three key things for us in the next 10 years: giving us meaning, providing concierge services, and serving as a guardian. Extracting information that is critical to investor decision-making can be extremely important. With more data than ever, ML can increase the ability to process it while also becoming more accessible in the cloud and better supporting regulatory objectives.

The technology will likely manifest in trading and anti-money laundering activities as they relate market functions, as well as managing a wide variety of risks – supporting the interests of both investors and regulators in terms of decision-making, surveillance, and protections.

Rather than taking individuals out of the equation, the digitization of markets, assets, and guard rails combined with ML will allow people to focus their expertise in different ways to achieve key objectives.

Building the market foundation for the future

The goals of operational resiliency, security, and privacy will continue to be critical for building the market foundation for both participants and regulators. While technology promises to create advantages in concrete, tangible ways, it will be important to scrutinize potential risks and concerns.

Priority one for technology providers is to build an environment of trustless security, including encryption at motion and encryption at rest, ensuring that markets are operationally resilient while instilling confidence for any exchange that runs on top of that infrastructure. Multicloud architectures and approaches are likely also to be part of the solution for operational resilience.

Throughout time, liquidity has been the outcome of improved access, transparency, and security. Technology providers are responding by sharing both the responsibility for, and fate of, the markets of the future to build an efficient, faster, and more transparent and secure financial industry.

You can learn more about our approach in our newest white paper, Building the financial markets foundation for the future.

We’re excited to share the news that leading global research and advisory firm Forrester Research has named Google AppSheet a Leader in the recently released report The Forrester Wave™: Low-code Platforms for Business Developers, Q4 2021. It’s our treasured community of business developers—those closest to the challenges that line-of-business apps can solve—who deserve credit for not only the millions of apps created with AppSheet, but also the collaborative approach to no-code development that has helped further our mission of empowering everyone to build custom solutions to reclaim their time and talent. 

AppSheet received the highest marks possible in the product vision and planned enhancements criteria, with Forrester noting in the report that “AppSheet’s vision for AI-infused-and-supported citizen development is unique and particularly well suited to Google. The tech giant’s deep pockets and ecosystem give AppSheet an advantage in its path to market, market visibility, and product roadmap.”

“Features for process automation and AI are leading,” remarking that, “The platform provides a clean, intuitive modeling environment suitable for both long-running processes and triggered automations, as well as a useful range of pragmatic AI services such as document ingestion.”

Many enterprise customers including Carrefour Property – Carmila, Globe Telecom, American Electric Power, and Singapore Press Holdings (SPH) choose AppSheet as their business developer partner, along with thousands of other organizations in every industry. We are honored to serve these customers and to be a Leader in the Forrester Wave™: Low-code Platforms for Business Developers. We look forward to continuing to innovate and to helping customers on their digital transformation journey. To download the full report, visit here and enter your email address. To learn more about AppSheet, visit our website.

Job seekers can often feel lost or disconnected—like the right opportunity is out there, but they don’t know where or how to look. Employers face a similar challenge when trying to attract the right candidates. Many companies, especially large enterprises, face a talent shortage across a range of critical roles.

For global companies like Johnson & Johnson (J&J), their online career website is an important recruiting tool. It’s the “front door” for talent that could make a vital difference in the company’s future and drive innovation for years to come.

However, career sites are often underutilized. If a job seeker doesn’t find a good job match with a quick search, they will likely move on. Too often, that represents a lost opportunity for both the company and the job seeker that could have been avoided with better search results.

“Partnering with Jibe and using Cloud Talent Solution for our career site allows us to do a much better job matching opportunity to talent on a very large scale.”

—Sjoerd Gehring, Global VP of Talent Acquisition, Johnson & Johnson

While J&J receives approximately 1 million applications for 25,000 positions each year, the percent of applicants that were highly qualified for open positions was low.

Although the company always has a variety of open jobs on its career site, it noticed that even when strong matches existed between online job seekers and available positions, search results often didn’t highlight or even display the right opportunities. The user interface wasn’t intuitive enough, and job seekers couldn’t easily find their ideal positions.

As J&J began to reevaluate recruiting to take a more relationship-centric and digitally-driven approach, the company began working with Jibe, a career-site solutions provider.

Jibe introduced J&J to Cloud Talent Solution, which uses machine learning to better match job listings with job seekers’ interests and qualifications. Using Cloud Talent Solution, companies can build a compelling career-site search experience that helps candidates easily find the jobs most relevant to them. With smarter job searches and recommendations, J&J improved the effectiveness of its career site in just a few weeks.

“Jibe and Google make it easy for a large company to make a real difference in the candidate experience without investing a lot of time, money, or internal resources,” says Sjoerd Gehring, Global VP of Talent Acquisition at Johnson & Johnson. “Now that we’re using Cloud Talent Solution, our career site search results are exponentially better.”

Transforming job searches with better matches

Cloud Talent Solution better connects job seekers with jobs, because it understands the nuances of job titles, descriptions, industry jargon, and skills, matching job seeker preferences with relevant listings based on sophisticated classifications and relational models. It helps decipher job seeker queries and employer job postings, removing the manual effort of optimizing job content for search.

By using the Jibe platform to integrate Cloud Talent Solution with its career site, job seekers are more easily finding what they’re looking for and J&J is filling business critical roles more efficiently.

Since integrating Cloud Talent Solution, J&J has seen a 41% increase in high-quality job applicants per search and a nearly 45% increase in click-through rate on its career site.

“Partnering with Jibe and using Cloud Talent Solution for our career site allows us to do a much better job matching opportunity to talent on a very large scale,” adds Sjoerd. “We’re able to take a more personal approach and really connect with job seekers, which is a win.”

“Today’s job seekers expect a prospective employer’s career site to work like the other cloud services they use. Using Google’s machine learning and artificial intelligence, we can help customers like J&J get better search results and return jobs that candidates are more likely to apply to.”

—Joe Essenfeld, Founder & CEO, Jibe

Connecting people with opportunities

J&J is now offering job seekers experiences in line with what they have come to expect as consumers—searching for a job should be as easy as searching for flights, restaurants, products, and other services. Because candidates are familiar with the experience, their level of interaction and engagement goes up, creating a larger pipeline of qualified candidates and filling jobs faster.

“Today’s job seekers expect a prospective employer’s career site to work like the other cloud services they use,” says Joe Essenfeld, Founder & CEO at Jibe. “Using Google’s machine learning and artificial intelligence, we can help customers like J&J get better search results and return jobs that candidates are more likely to apply to.”

A new digital revolution for recruiting

J&J continues to work with Jibe and Google to offer new features which make its career site even more effective. By offering job seekers a transformative, engaging experience, J&J is a more attractive and visible employer, increasing the value of its brand. It’s also continuously improving its recruiting process with end-to-end visibility and feedback from interactions with a million people every year.

“Transforming our career site with Jibe and Cloud Talent Solution directly impacts our ability to attract high-quality talent and hire those candidates faster,” adds Sjoerd. “Lots of people are looking for their dream job, and if it’s here at J&J, we want them to find it quickly and easily.”