A Quick Guide to Cloud Monitoring - Build What's Next

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Explainer

A Quick Guide to Cloud Monitoring

Cloud Monitoring is a tool that allows you to gain visibility into the performance, availability, and health of your applications and infrastructure. In this video, we show you what Cloud Monitoring is and how you can use it to custom define service-level objectives (SLOs), monitor application metrics, and the overall health of your applications infrastructure. Watch to learn how you can use Cloud Monitoring!

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How Cloud Networks Enable CSPs to Deliver 5G

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Communication services providers (CSPs) have seen an accelerated data consumption pattern since the COVID-19 pandemic. To innovate while managing rising data traffic costs and also define new revenue sources, CSPs need to leverage cloud networks.

Communication services providers (CSPs) are experiencing a period of disruption. Overall revenue growth is decelerating and is projected to remain below 1 percent per year, following a trend that started even before the pandemic.1 At the same time, driven by the pandemic, data consumption in 2020 increased by 30 percent relative to 2019, with some operators even reporting increases of 60 percent.2 

The combination of pressure on revenues with rising data traffic costs is forcing operators to innovate in three fundamental ways. First, operators are looking to establish new sources of revenue. Second, increased network utilization must be met with a reduction in network cost. And third, there is an opportunity to gain new customers by improving the customer experience.

Fortunately, 5G offers a path forward across each of these three areas. Concepts such as network slicing and private networks allow CSPs to offer differentiated network services to public sector and enterprise customers. The disaggregation of hardware and software allows new vendors with unique strengths to enter the market and to enable CSPs to build, deploy, and operate networks in fundamentally new ways. And the ability to place workloads at the edge permits CSPs to offer compelling experiences to consumers and businesses alike. In this blog, we will discuss how CSPs can create a solid foundation for their cloud networks. 

Understanding telecommunications networks

First, it is useful to consider the way telecommunications networks were traditionally built. Initially, networks were built using physical network functions (PNFs) — appliances that used a tight combination of hardware and software to perform a specific function. PNFs offered the benefit of being purpose-built for a specific application, but they were inflexible and difficult to upgrade. As an example, deploying new features frequently required replacing the entire PNF, i.e., deploying a new hardware appliance.

The first step in improving deployment agility came with the concept of virtualized network functions (VNFs), software workloads designed to operate on commercial off-the-shelf (COTS) hardware. Rather than utilizing an integrated hardware and software appliance, VNFs disaggregated the hardware from the software. As such, it became possible to procure the hardware from one vendor and the software from another. It also became possible to separate the hardware and software upgrade cycles. 

However, while VNFs offered advantages over PNFs, VNFs were still an intermediate step. First, they typically needed to be run within a virtual machine (VM), and as such required a hypervisor to interface between the host operating system (OS) and the guest OS inside the VM. The hypervisor consumed CPU cycles and added inefficiency. Second, the VNF itself was frequently designed as a monolithic function. This meant that while it was possible to upgrade the VNF separately from the hardware, such an upgrade, even for a feature that affected only a portion of the VNF, required deployment of the entire large VNF. This created risk and operational complexity, which in turn meant that upgrades were delayed just as they were with PNFs.

Creating the foundation for cloud networks

The trick to establishing your cloud based network resides in the challenge of moving from VNFs to containerized network functions (CNFs) — network functions organized as containers as a collection of small programs, each of which can be independently operated. 

The concept of containers is not new. In fact, Google has been using containerized workloads for over 15 years. Kubernetes, which Google developed and open-sourced, is the world’s most popular container orchestration system, and is based on Borg, Google’s internal container management system.3 There are lots of benefits to using containers, but fundamentally, it frees developers from worrying about resource scheduling, interprocess communication, security, self-healing, load balancing, and many other tedious (but important!) tasks. 

Consider just a couple examples of benefits that containerization brings to network functions. First, when upgrading the network function to implement new features, you no longer need to re-deploy the entire network function. Instead, you only need to re-deploy the containers that are affected by the upgrade. This improves developer velocity and reduces the risk of the upgrade because, rather than infrequent upgrades that each introduce substantial changes, you can now have frequent upgrades that each deploy small changes. Small changes are less risky because they are easier to understand and to roll back in case of anomaly. Incidentally, this also improves your security posture because it reduces the time between when a security vulnerability is discovered and when a patch is deployed.

Speaking of security, another example of the benefits that containerization brings to network functions is an automatic zero-trust security posture. In Kubernetes, the communication among microservices can be handled by a service mesh, which manages mundane aspects of inter-services communication such as retries in case of failure and providing observability into communication. It can also manage other essential aspects such as security. For example, Anthos Service Mesh, which is a fully-managed implementation of the open-source Istio service mesh (also co-developed by Google), includes the ability to authenticate and encrypt all communications using mutual TLS (mTLS) and to deploy fine-grained access control for each individual microservice.

Automation and orchestration for cloud networks

CNFs bring tremendous benefits, but they also bring challenges. In place of a relatively small number of network appliances, we now have a large number of containers, each of which requires configuration, management, and maintenance. In the past, many of these processes were accomplished using manual techniques, but this is impossible to accomplish economically and reliably at the scale required by CNFs.

Fortunately, there are cloud-native approaches to solving these challenges. First, consider the problem of autonomously deploying and maintaining CNFs. The ideal way is to use the concept of Configuration as Data. Unlike imperative techniques such as Infrastructure as Code, which provide a detailed description of a sequence of steps that need to be executed to achieve an objective, Configuration as Data is a declarative method whereby the user specifies the desired end state (i.e., the actual desired configuration) and relies on automated controllers to continuously drive the infrastructure to achieve that state. Kubernetes includes such automated controllers, and the great news is that this method can be used not just for infrastructure but also for the applications residing on top of it, including CNFs. This cloud-native technique frees you from the toil and associated risk of writing detailed configuration procedures, so you can focus on the business logic of your applications.

As another example, consider the problem of understanding your network performance, including anomaly detection, root cause analysis, and resolution. The cloud-native approach starts with creating a data platform where both infrastructure and CNF monitoring data can be ingested, regularized, processed, and stored. You can then correlate data sets against each other to detect anomalies, and with AI/ML techniques, you can even anticipate anomalies before they happen. AI/ML is likewise indispensable in gaining an understanding of why the anomaly is happening, i.e. performing root cause analysis, and automated closed-loop controllers can be developed to correct the problem, ideally before it even happens.

Architecting for the edge

The transition from VNFs to CNFs is a critical piece in addressing the challenge that CSPs face today, but it alone is not enough. CNFs need infrastructure to run on, and not all infrastructure is created equal. 

Consider a typical 5G network. There are some functions, such as those associated with an access network, that need to be deployed at the edge. These functions require low latency, high throughput, or even a combination of the two. In 5G networks, examples of such functions include the radio unit (RU), distributed unit (DU), centralized unit (CU), and the user plane function (UPF). The first three are components of the radio access network (RAN), while the last is a component of the 5G core. At the same time, there are some other control plane functions such as the session management function (SMF) or the authentication and mobility management function (AMF) that do not have such tight latency and high throughput requirements and can thus be placed in a more centralized data center. Furthermore, consider an AI/ML use case where a particular model (perhaps for radio traffic steering) needs to run at the network edge because of its latency requirements. While the model itself needs to run at the edge, model training (i.e., generating the model coefficients) is frequently a compute-intensive exercise that is latency-insensitive and is thus more optimal to run in a public cloud region.

All of these use cases have one thing in common: they call for a hybrid deployment environment. Some applications must be deployed at the edge as close to the user as possible. Others can be deployed in a more centralized environment. Still others can be deployed in a public cloud region to take advantage of the large amount of compute and economies of scale available therein. Wouldn’t it be convenient — if not transformational — if you could use a single environment for deploying at the edge, in a private datacenter, and in public cloud, with a consistent set of security, lifecycle management, policy, and orchestration resources across all such locations? This is indeed what Google Distributed Cloud, enabled by Anthos, brings to the table.

With Google Distributed Cloud, you can architect a 5G network deployment such as the one shown below.

cloud networks to deliver 5g.jpg

Business benefits of cloud networks

Beyond the technical benefits, consider the business benefits of such an architecture. First, by following the best practices of hardware and software disaggregation, it permits the CSP to procure the infrastructure and the network functions from different vendors, spurring competition among vendors. Second, each workload is placed in precisely the right location, enabling efficient utilization of hardware resources and offering compelling low-latency, high-throughput services to users. Third, because the architecture utilizes a common hybrid platform (Anthos), it makes it easy to move workloads across infrastructure locations. Fourth, the separation of workloads into microservices accelerates time-to-market when developing new features or applications, such as those enabling enterprise use cases. And finally, the container management platform supports the simultaneous deployment of both network functions and edge applications on the same infrastructure, allowing the operator to deploy new experiences such as AR/VR directly on bare metal as close to the user as possible.

The next generation cloud network is now

There is a lot more we could say, but perhaps the most important takeaway is that this architecture is not a future dream. It exists today, and Google is working with leading CSPs and network vendor partners to deploy it, helping them realize the promise of 5G to deliver new revenues, reduce operating costs, and enable new customer experiences.

To learn more, watch the video series on the cloudification of CSP networks.

Discover what’s happening at the edge: How CSPs Can Innovate at the Edge.


1.Statista, Forecast growth worldwide telecom services spending from 2019 to 2024
PricewaterhouseCoopers, Global entertainment and media outlook 2021-2025
3. 
Borg: The Predecessor to Kubernetes

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Public Cloud’s Zero Trust Architecture Keeps Enterprise Data Safe

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Enterprises chose public cloud for the scalability, security, cost efficiency and resource benefits. In today's threat landscape, public cloud is well equipped to protect global enterprises. Read to know how Google Cloud strengthens data security!

Over the past decade, cybersecurity has posed an increasing risk for organizations. In fact, cyber incidents topped the recent Allianz Risk Barometer for only the second time in the survey’s history. The challenges in combating these risks only continue to grow. Adversaries tend to be agile and are consistently looking for new ways to land within your digital environments. They also drive attack vectors that work, which means enterprise risk leaders are now forced to look for new ways of securing infrastructure and data.

Cloud comes of age in the modern day cybersecurity threat landscape


When cloud, in its various delivery models, was first introduced, it didn’t fit neatly into the security frameworks that had seemingly protected networks for many decades. Public cloud was the answer to ongoing IT challenges: scale, resources, security capabilities, and budget cycle limitations. Now, public cloud is meeting the increasing challenge of implementing cybersecurity controls and frameworks that are capable of protecting today’s global enterprise.

Cloud adoption – with all its scale and redistribution of longstanding security paradigms – is the optimal choice for infrastructure and security, particularly as organizations grapple with the need to engage in digital transformation. We assert that successful digital transformation is impossible without incorporating the use of the scale, security architecture, and resiliency of the cloud.

Consequently, cloud adoption becomes a necessary component of roadmap discussions and planning as your organization looks to reduce overall risk. Risk leaders and enterprise cybersecurity leaders must consider that moving data, digital processes, and priority workloads to the public cloud is a crucial step for meeting the current and future digital needs of the enterprise. Going forward, this digital transformation increasingly will include hybrid infrastructure environments composed of a combination of on-premises and cloud solutions.

Pinpointing where threats thrive


As digital environments become more complex within a given organization, proactively countering adversaries becomes all the more difficult. It’s harder to implement, scale, and adhere to existing security and control frameworks. It’s also increasingly challenging to apply framework guidance to new applications, build and support infrastructure within a secure foundation, and maintain good cyber hygiene through the digital lifecycle.

As reported by TechTarget, the 2020 hack of the SolarWinds Orion IT performance monitoring system is a prime example. It grabbed headlines “not because a single company was breached, but because it triggered a much larger software supply chain incident.” This vulnerability in popular, commercially available, and widely utilized software compromised the data, networks, and systems of thousands of companies when a routine software update turned out to be backdoor malware.

A close look at the root problems behind high-profile security breaches reveals that it’s a lack of agility and an inability to scale resources that prohibit the modern security organization’s ability to respond quickly enough to counter new challenges. Look even closer and you’ll often find an insufficient implementation of best practices and ineffective solutions, leaving an organization continually chasing the next tool or solution and scrambling to stay ahead of emerging threats.

While the cost to individual businesses is high, most organizations struggle with the needed skills and resources to rigorously maintain data security basics and ensure readiness for inevitable attacks. The previous sentence is especially true when you consider that maintaining an effective state of cybersecurity readiness is a costly practice that requires the continual development of expertise, the evaluation of new tools, and an ongoing element of vigilance.

Threat visibility is a big part of the problem. You can’t protect your company from what you can’t see. For individual enterprises – with critical data workloads housed in a combination of on-premises servers, a variety of endpoints, and both private and public cloud instances – staying ahead in the ongoing battle requires a new approach.

The identification of actionable alerts and other data contributes to a better overall state of readiness. Thought leadership and discussions related to Autonomic Security Operations provide a promising outlook for security organizations willing to lean into the changing technology landscape – a landscape that now benefits from leveraging automation and machine learning currently used in security stacks. Reducing the chance of introducing vulnerabilities or missing-critical alerts starts with ensuring full visibility into an increasingly expanding and complex environment.

The evolution of a shared responsibility to a shared fate


Industry megatrends are driving cloud adoption and with it a path to improved cybersecurity. Among these trends is the concept of shared fate as an evolution of the historical shared-responsibility model. Shared fate drives a flywheel of increasing trust which develops as more enterprises transition to the cloud. This compels an even higher security investment and a more vested interest from cloud service providers.

At Google Cloud, shared fate means we take an active stake in our customers’ security posture, offering capabilities and defaults that help ensure secure deployments and configurations in the public cloud. We also offer experience-based guidance on how to configure cloud workloads for security, and can assist with risk management, reduction, and transfer.

The Google Cloud Risk Protection Program represents the continuing evolution of the shared-fate model. The program offers a practical solution that provides the modern enterprise a snapshot comparison of its current security state against well-adopted cloud-security frameworks. It also give you an opportunity to explore cyber insurance designed to meet your needs from our partners Allianz and Munich Re.

When performed with diligence, cloud adoption can help increase your overall cybersecurity effectiveness. Using a hybrid approach – and steadily reducing which data assets remain on premises – can strengthen your overall security posture and reduce risks to the organization.

Cloud security and the ability to reduce risk


In comparison to the enterprise-by-enterprise security scramble to protect data and workloads in individual private clouds, global public cloud solutions like Google Cloud can be a force multiplier when adhering to established best practices. By that, we mean, quite literally, that you get more security at every touchpoint – from infrastructure and software to access and data security.

Strong security in the public cloud starts with the foundational pieces: the hardware and design elements. At Google, for example, we take a security-by-design approach within both the data center and purpose-built components themselves. Within Google Cloud, data is encrypted by default – both at rest and in transit. Google’s baseline security architecture adheres to the zero trust principles, meaning that every network, device, person, or service initially cannot be trusted.

Embarking on a zero trust architecture journey gives modern security practitioners the ability to methodically shut down traditional attack vectors. Zero trust also provides more granular visibility and control of rapidly expanding environments. The recent emphasis of its benefits, as the U.S. White House set forth through an executive order on increasing cybersecurity resilience, is an example of the wide-scale recognition by both government and industry on the benefits of this approach.

Since adopting a zero trust approach more than a decade ago, Google has achieved a recognizable level of maturity, reflected by our internal infrastructure and multiple enterprise offerings, enabling different aspects of the zero trust security journey.

Compliance and privacy drive critical elements of the cloud adoption cycle


Privacy frameworks, regulatory compliance, and data sovereignty are driving critical elements of the cloud adoption cycle. Cloud providers must ensure they have the necessary controls, attestations, and abilities to audit in order to provide organizations with the tools to preemptively satisfy regulatory and compliance mandates across the globe.

Now consistently expected to be part of a design feature that’s built into the cloud journey, it cannot simply be an add-on capability. The direction of this evolution promises to play more of a role in the future of cloud adoption, not less. Because this is an ongoing component of enterprise risk evaluation, your business must consider cloud providers that can partner on this critical aspect of the journey – and not leave you without the resources to respond to this growing critical need.

Building trust into your digital transformation journey


Digital transformation is difficult because the modern enterprise must build and design for both today and tomorrow. From a security perspective, the challenge has often been that security industry practitioners cannot always predict what the future will look like. That said, there are clear steps you can take to mitigate all-around risk throughout the process.

How you approach the cloud is, of course, integral to your journey, but it doesn’t need to be an all-or-nothing proposition. And although technology debt continues to persist with legacy systems, that doesn’t mean you shouldn’t begin to move forward.

Google Cloud enables you to modernize at your own pace and understand what’s realistic. We recommend you move what data you can to a more secure public cloud today, followed by a phased approach to move more in the months and years that follow. The key tenets of our approach to security in the public cloud include:

  • The security-by-design posture of Google Cloud can help modern-day enterprises scale security capabilities and reduce risk with an architecture built on zero trust principles.
  • The Google Cloud approach to security and resiliency includes a framework to help you protect against adverse cyber events by using our comprehensive suite of solutions.
  • Google Cloud can help ensure your organization adheres to the requirements of a growing and increasingly complex regulatory and compliance environment.
  • The ideal model of a future organization is one where cloud plays a major role in infrastructure design and architecture. Your organization should begin to view public cloud as an enabler of the business and a core component of digital transformation.

As you transition more data to the public cloud, it’s paramount that trust is ingrained in every step you take with your cloud service provider. Many service providers readily take on a shared responsibility with your organization when it comes to security. At Google, we take it several steps further with our shared fate model to help ensure data security in the public cloud. Your future and our’s are part of the same data security journey.

Case Study

G R Infraprojects Limited Turns to Google Cloud to Run Business-Critical SAP S/4HANA

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With Google Cloud, G R Infraprojects runs a business-critical SAP S/4HANA system in a scalable, resilient, secure infrastructure at a lower cost than alternative options. The organization has also established a robust platform to move its remaining workloads to the cloud in the coming years.

Road construction is booming in India. A recent report prepared by the India Brand Equity Foundation—a trust established by the Department of Commerce—pointed out that in FY 2019 alone, the country added 10,855 kilometers of highways to a road network that spans 5.89 million kilometers. This network is the second largest in the world and transports 90% of passenger traffic and 64.5% of all goods in the country.

The Indian Government has also earmarked road construction as key to plans to increase the nation’s GDP to $5 trillion in coming years, targeting road construction worth $212.8 billion in the two years from April 2020.

G R Infraprojects Limited is well positioned to support the government’s program. The business, which started as a contractor building roads in rural villages in India, now specializes in road engineering, procurement, and construction (EPC), a model whereby private construction firms build roads funded by the government.

The business now undertakes the processing of bitumen, manufacture of thermoplastic road-marking paint and road signage, and fabrication and galvanizing road-crash barriers. Its in-house integration model includes a design and engineering team, as well as manufacturing facilities in Rajasthan, Assam, and Gujarat.

The business recently expanded into rail—another area expected to benefit from extensive government investment—with its competencies including earthworks, materials supply, track lining, and bridge construction.

In this environment—and despite the economic impact of the coronavirus pandemic—G R Infraprojects Limited aims to substantially increase turnover and manpower over the next five years.

Road paving equipment and crew

Best-in-class infrastructure key to success

Digital transformation is key to enabling growth while best-in-class IT infrastructure is one of the foundations on which the business seeks to build success.

G R Infraprojects Limited’s digital initiatives include deployment of a new document management system and corporate systems that enable remote monitoring, live tracking, effective real-time communication, and efficient data management.

Providing a scalable, reliable cost-effective infrastructure

But most important of all is providing a scalable, reliable, and cost-effective infrastructure to support a business-critical SAP enterprise resource planning system. Over the last few years, versions of SAP have enabled the organization to digitize processes and seamlessly run business-critical functions such as inventory management and finance.

G R Infraprojects Limited initially went live with SAP ECC6.0, with a few hundred team members using the system for business-critical tasks such as tracking stock level and movement and generating financial statements and reports for review and action.

“Google Cloud is a very big brand, so we were easily able to secure the trust from our executive and business teams to run an important system such as SAP S/4HANA on the platform.”—Sachin Kumar Agarwal, Head, Transformation, G R Infraprojects Limited

Lowering maintenance costs

However, as G R Infraprojects Limited grew, projects proliferated, and new markets emerged, the business elected to move to the cloud from an on-premises infrastructure. “We wanted to move because there were so many maintenance costs in on-premises solutions and cloud provided convenience to IT and the broader organization,” explains Sachin Kumar Agarwal, Head, Transformation at G R Infraprojects Limited.

The business also wanted to move to SAP S/4HANA to take advantage of features such as AI, advanced analytics, and machine learning to transform business processes. The system runs on the HANA database, an in-memory database with fast processing speeds and a simplified data model.

G R Infraprojects Limited selected Google Cloud to run SAP S/4HANA because, Sachin says, it is “much better than any other platform,” incorporates a wide range of features, and meets uptime requirements. The cloud service could also scale to support forecast growth without a sharp increase in cost.

Furthermore, Sachin adds, “Google Cloud is a very big brand, so we were easily able to secure the trust from our executive and business teams to run an important system such as SAP S/4HANA on the platform.”

“With Google Cloud, our speed and availability are controlled and optimized day by day. With such a scalable and dynamic platform, we are very happy with the performance.”—Sachin Kumar Agarwal, Head, Transformation, G R Infraprojects Limited

Successful transition with Infrabeat

G R Infraprojects Limited completed the project with assistance from partner InfraBeat over three months and SAP S/4HANA on Google Cloud went live mid-2019. “Our dedicated SAP team worked closely with Infrabeat to deliver the project successfully,” says Sachin. “We needed an experienced partner to assist with the implementation process and Infrabeat performed that role admirably. Both teams supported each other and worked to plan to deliver a great result.”

SAP S/4HANA runs on an infrastructure comprising virtual machine instances delivered through Compute EngineCloud Storage, and Cloud NAT to enable the secure transmission and receipt of packets to and from the internet.

G R Infraprojects Limited estimates the cost of running SAP S/4 HANA in Google Cloud is significantly lower than on alternative infrastructure options—freeing up budget for other business priorities.

In addition, moving SAP S/4 HANA to infrastructure as a service through Google Cloud has eliminated the need to assign internal team members to infrastructure management, allowing them instead to focus on higher-value activities.

Google Cloud also incorporates the security needed to protect the data and processes of SAP S/4 HANA from intrusion or disruption and ensure the uptime and continuity required of a business-critical system.

Optimized speed and availability

G R Infraprojects Limited’s decision to run SAP S/4 HANA on Google Cloud is delivering benefits on a daily basis. “With Google Cloud, our speed and availability are controlled and optimized day by day,” says Sachin. “We are very happy with the performance.”

Success with SAP S/4HANA has helped the business decide to move its remaining apps and data to the cloud when its on-premises servers and other equipment reach end of life. G R Infraprojects Limited is already running Active Directory in Google Cloud and Sachin says the cloud platform’s “fast and excellent services” made the decision easy.

“There are definitely instances of various upgrades of our systems and within the organization, and as we talk about our application and mobility requirements, we see Google Cloud playing a crucial role.”—Sachin Kumar Agarwal, Head, Transformation, G R Infraprojects Limited

Adding value

As G R Infraprojects Limited grows, Sachin adds, the business expects Google Cloud to continue to add value. “There are definitely instances of various upgrades of our systems and within the organization, and as we talk about our application and mobility requirements, we see Google Cloud playing a crucial role.”

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Case Study

Google’s Tau VMs Help Nylas Reach New Heights!

Nylas is a leading provider of scalable and secure communications data platform that powers business process and productivity automation and drive digital engagement for its customers that are fast-growing start-ups as well as large enterprises. The company approached Google Cloud with a complex challenge involving its legacy architecture that gave rise to cost and scalability issues. Nylas processed 30 terrabytes of data, billions of messages and hundreds of millions of APIs per day! Moreover, to serve Nylas’ large enterprise customer in the Financial Services industry with stringent security needs and data storage infrastructure requirements to avoid in-memory hacks, they rewrote the entire infrastructure in Go and Kubernetes on top of Google.

Watch the video to learn how Google Cloud has been the best distributed technology and a true partner for Nylas, helping them achieve 40 percent in savings by moving to Tau VMs!

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Case Study

How Bloomberg uses Google Translate to Share Breaking News with the World

Bloomberg uses Google Translate to instantly share news with customers in more than 170 countries. Financial markets can move within seconds of a story breaking, so speed matters. With Google’s automated translation Bloomberg can quickly disseminate breaking financial news to customers around the world in 40 different languages.

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Expect 40 Percent Higher Price-performance than General Purpose VM with Google TAU VMs!

In November 2021, we announced the general availability of Tau VMs. Since then, Google Cloud’s Tau VMs with Google Kubernetes Engine (GKE) have unlocked value for many customers who are now using Tau VMs for their production workloads, such as: Ascend, who achieved over 125% higher performance; Nylas, who gained

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5 Features IT Departments Love About Google Cloud

Throughout the past couple of years, I have helped a good number of companies, big and small, migrate their systems to the Google Cloud Platform (aka GCP). During the course of these migrations, there are always a few of those moments where people look at a specific Google Cloud feature and say,

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Why Now Moving to Cloud is Great for Media and Broadcasting Companies

The broadcasting industry has gone through many evolutions since its inception. From linear over-the-air (OTA) to digital & personalized, to standard to ultra high definition, these evolutions were driven by increased demand from viewers who want more choices. The next evolution is happening now, driven by the emergence in cloud

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ShareChat Builds its Diverse, Hyperlocal Social Network. Thanks to Google Cloud

Editor’s note: Today’s guest post comes from Indian social media platform ShareChat. Here’s the story of how they improved performance, app development, and analytics for serving regional content to millions of users using Google Cloud.  How do you create a social network when your country has 22 major official languages and

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