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AI-as-a-Service is Here. It’s Really Almost Plug-and-Play
What is the one thing that enterprises want providers to do vis-à-vis AI?
To decomplexify it.
Today, the path to AI adoption is confusing, and requires skills that are out of reach for most enterprises.
That’s what Google Cloud is addressing.
“It used to be—still is true—that AI’s a pretty technical field. It’s also young enough that not every business has the kind of AI talent that Stanford or Google has, so the barrier of entry is pretty high. So we’ve been thinking about how to lower the barrier of entry for businesses to use AI,” says Dr. Fei-Fei Li, the Chief Scientist of AI/ML at Google. She oversees bringing AI technology to the enterprise world through Google Cloud.
Google Cloud’s doing that with AutoML.
“Lots and lots of businesses and people need customization, and they don’t have that capacity to do it from data curation all the way to creating the model. So we saw that as an important opportunity and created this new product called AutoML, starting from image understanding or image tagging. It’s really almost a plug and play—that customers can give us their data that they want to label, and we build a specific customized model for them to use.”
Find out more about AutoML.
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1:15 Minutes
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An Indian Example of How to Really Up Your Customer Experience Game and Increase Conversion Rates With AI
How about selfie analysis of users to recommend them the right lipstick color?
That’s just one of the many ideas folks at Purplle.com came up with to improve the buying experience of Indian consumers.
And without the power of Google Cloud, it would probably have remained just that…an idea.
But today, thanks to Google Cloud, “Nothing seems impossible,” says Suyash Katyayani, CTO, Purplle.
Purplle.com is an online e-commerce company in India and one of the pioneers in creating a digitally-native beauty brands in India.
“The beauty industry is so data intensive that we needed to have a strong data strategy and we were looking out for solutions which would enable us to have a strong data pipeline and a strong data warehousing solution,” says Katyayani.
That’s when it turned to Google Cloud.
Additionally, Purplle.com, says Katyayani, does not have to worry about at what scale the company operates at because they have access to state-of-the-art infrastructure from Google Cloud available to them so that their developers can run experiments.
“The biggest plus point for us has been the agility that Google Cloud has added,” says Katyayani.

TPUs Can Cut Deep Learning Costs by upto 80%—and Other Things You Didn’t Know About TPUs
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6:15 Minutes
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The Tensor Processing Unit (TPU) is a custom ASIC chip—designed from the ground up by Google for machine learning workloads—that powers several of Google’s major products including Translate, Photos, Search Assistant and Gmail.
Cloud TPU provides the benefit of the TPU as a scalable and easy-to-use cloud computing resource to all developers and data scientists running cutting-edge ML models on Google Cloud.
But what is a TPU, how is it different from CPUs and GPUs, and how much does it lower cost by?
Download the whitepaper, What Makes TPUs Fine-tuned for Deep Learning?, to find out:
- Back to the basics: How CPUs and GPUs work
- The difference between CPUs, GPUs and TPUs
- Why TPUs are best-suited for deep-learning workloads
- Cost-benefit analysis: How much you can save by leveraging TPU-architecture
Want to Code for the Cloud? Get Started with the Native App Development Track

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2:00 Minutes
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Earlier this year, we launched the Google Cloud skills challenge, which provides 30 days of free access to training to build your cloud knowledge and an opportunity to earn skill badges that showcase your Google Cloud competencies. Today, we’re adding a Native App Development track to the skills challenge, joining the Getting Started, Data Analytics, Kubernetes, Machine Learning (ML) and Artificial Intelligence (AI) tracks.
The Native App Development track is designed for cloud developers who want to learn to build serverless web apps and Google Assistant applications on Google Cloud using Cloud Run and Firebase. Specifically, you’ll have an opportunity to earn three skill badges in the Native App Dev track: Serverless Firebase Development, Serverless Cloud Run Development, and Build Interactive Apps with Google Assistant. To earn a skill badge, you complete a series of hands-on labs and take a final assessment challenge lab to test your skills.
Here’s an overview of each badge.
Serverless Firebase Development
To earn this skill badge, you’ll learn how to build serverless web apps, import data into a serverless database, and build Google Assistant applications using Firebase, Google’s backend-as-service platform for creating mobile and web applications.
Serverless Cloud Run Development
For this badge, you’ll discover how to use Cloud Run, a fully managed serverless platform, to connect and leverage data stored in Cloud Storage. You’ll learn how to use Cloud Run to build a resilient, asynchronous system with Pub/Sub, build a REST API gateway as well as build and expose services.
Build Interactive Apps with Google Assistant
To earn the final skills badge, you’ll build Google Assistant applications by creating a project in the Actions console, integrating Dialogflow, testing your action in the Actions simulator, and adding Cloud Translation API to your assistant application.
Ready to jump into the skills challenge? Sign up here.
You can also check out this quick video below to learn how to join the skills challenge.

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1:30 Minutes
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Artificial intelligence and machine learning are already transforming the technological landscape. From digital assistants to image-recognition software to self-driving cars, what was once the stuff of science fiction is now becoming a reality. But what exactly does it mean for marketing and advertising executives?
It could get us closer to one of advertising’s most-sought goals: relevance at scale. Before then, we’re going to see changes to the way we do business.
Technological advances have always created new opportunities for storytelling and marketing. Just as the advent of TV brought an era of truly mass advertising and reach, and the internet and mobile brought a new level of targeting and context, AI will change how people interact with information, technology, brands, and services.
A big part of the opportunity for marketers is how AI will help us fully realize personalization—and relevance—at scale. With platforms like Search and YouTube reaching billions of people everyday, digital ad platforms finally can achieve communication at scale. This scale, combined with customization possible through AI, means we’ll soon be able to tailor campaigns to consumer intent in the moment. It will be like having a million planners in your pocket.
Find out how you can achieve relevance at scale. Download now!
Google Search Feature with Document AI Simplifies Document Extraction!

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1:30 Minutes
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Google Cloud introduced Document AI to automate document processing and to streamline workflows with state-of-the-art machine learning models. With the deep neural networks, the models generalize the learning from seeing hundreds of thousands variations of the documents. But when information is missing or ambiguous on a document – like a missing address or entity name – a human may need to search for it…often on Google.
With Document AI, we are bringing the power of this “Google search” to help customers understand their documents. This means that the same Google knowledge graph technology that helps you find the name, address or phone number of your favorite restaurant can now enrich your document extraction with the right name, fully qualified address, and updated phone number.
Here is a sample payslip…

Imagine a bank employee entering this to capture a customer’s income to qualify them for a loan. When extracting information from this payslip, what employer name should she key in? She might take the time to go into Google and find the right correct legal entity name; or she might just guess and move on, potentially creating data reconciliation headaches down the line.
With Document AI, there is a better way. Our native integration with the knowledge graph means that we can deliver both the specific text from the payslip as well as Google’s best understanding of the actual name of the company that operates at this address. This is an important step to translate from “what has been said” on a document to “what does it mean”. By normalizing the value as you process millions of documents, you are improving accuracy and consistency at the beginning of the data processing workflow, making downstream integration, data analytics and business intelligence tasks at ease.
How EKG Enrichment Works
In a nutshell, Knowledge Graph is a knowledge base that uses a graph data model to integrate interlinked entities, including objects, events, processes or abstracted concepts. Google announced its Knowledge Graph in 2012 as a way to organize information from the Web and to enhance Search results. Different from Google Knowledge Graph, Cloud EKG (Enterprise Knowledge Graph) focuses on entities that are more relevant to enterprise customers, such as organization, product, people, locations, etc.
In EKG, every node is called an entity. Each entity in the graph represents an object, such as an organization. EKG aggregates all the information about a thing into a single entity, thus each entity represents a distinct and identifiable real world concept. The uniqueness of these entities in the graph is one of the reasons that make EKG useful. The edges between nodes are called relationships. When representing attributes, the relationships can be considered as properties, such as the name of a company, the price of a product, etc. When representing relationships, they connect entities in the graph, such as the CEO of a company, the seller of a product.

Entity linking, as its name suggests, is the task of assigning a unique identity to entities mentioned in text, images or videos. In the context of EKG, it connects the text mentions to entities in the graph. Under the hood, the recognition takes both the mention and its context information into consideration for linking to the best matching candidates in the graph.
Entity Enrichment, is essentially linking entities in EKG to documents, and using the attributes of linked entities to enrich the extracted information. The entity linking on documents is based on the understanding of both documents and the entities in the graph. First the document parser annotates entity mentions, which provides semantic meanings to the content of the document. Then Entity Linking selects a list of entities from EKG based on the types of these mentions, and matches to the best entity by comparing the attributes found in the document with the the relationships of the selected entities.

How to leverage the enrichment result
Knowledge graph enrichment is a built-in feature for Lending DocAI , Procurement DocAI and Contract DocAI today, and we are actively working on expanding it to cover more document types and parsers on the platform. To use the knowledge graph enriched values, look out for the entities fields under normalizedValue, returned by the API.
{entities: [{"textAnchor": {"content": "Google Singapore"},…."normalizedValue": {"text": "Google Asia Pacific, Singapore"}}]}
To learn more, check out the Document AI webpage, and EKG Enrichment page to see the list of supported parsers and fields.
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ShareChat Builds its Diverse, Hyperlocal Social Network. Thanks to Google Cloud
Editor’s note: Today’s guest post comes from Indian social media platform ShareChat. Here’s the story of how they improved performance, app development, and analytics for serving regional content to millions of users using Google Cloud. How do you create a social network when your country has 22 major official languages and

How AutoML is Changing Machine Learning and Accelerating AI Adoption
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A Road to Possibilities: Google Maps Platform Website
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