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Predictive Model Built on Google Cloud Helps You Get a 7-day Mosquito Forecast Report!

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Google Cloud partnered with pest control brand, OFF to build a publicly available predictive model to determine when and where mosquito populations are thriving across the nation to prevent bites and control diseases like Zika, Malaria and more!

Mosquitoes aren’t just the peskiest creatures on Earth; they infect more than 700 million people a year with dangerous diseases like Zika, Malaria, Dengue Fever, and Yellow Fever. Prevention is the best protection, and stopping mosquito bites before they happen is a critical step.

SC Johnson—a leading developer and manufacturer of pest control products, consumer packaged goods, and other professional products—has an outsized impact in reducing the transmission of mosquito-borne diseases. That’s why Google Cloud was honored to team up with one of the company’s leading pest control brands, OFF!®, to develop a new publicly available, predictive model of when and where mosquito populations are emerging nationwide.

As the planet warms and weather changes, OFF! noticed month-to-month and year-to-year fluctuations in consumer habits at a regional level, due to changes in mosquito populations. Because of these rapid changes, it’s difficult for people to know when to protect themselves. The OFF!Cast Mosquito Forecast™, built on Google Cloud and available today, will predict mosquito outbreaks across the United States, helping communities protect themselves from both the nuisance of mosquitoes and the dangers of mosquito-borne diseases—with the goal of expanding to other markets, like Brazil and Mexico, in the near future.

Source: Sadie J. Ryan, Colin J. Carlson, Erin A. Mordecai, and Leah R. Johnson

With the OFF!Cast Mosquito Forecast™, anyone can get their local mosquito prediction as easily as a daily weather update. Powered by Google Cloud’s geospatial and data analytics technologies, OFF!Cast Mosquito Forecast is the world’s first public technology platform that predicts and shares mosquito abundance information. By applying data that is informed by the science of mosquito biology, OFF!Cast accurately predicts mosquito behavior and mosquito populations in specific geographical locations.

Starting today, anyone can easily explore OFF!Cast on a desktop or mobile device and get their local seven-day mosquito forecast for any zip code in the continental United States. People can also sign up to receive a weekly forecast. To make this forecasting tool as helpful as possible, OFF! modeled its user interface after popular weather apps, a familiar frame of reference for consumers.

SC Johnon’s OFF!Cast platform gives free, accurate and local seven-day mosquito forecasts for zip codes across the continental United States.

The technology behind the OFF!Cast Mosquito Forecast


To create this first-of-its-kind forecast, OFF! stood up a secure and production-scale Google Cloud Platform environment and tapped into Google Earth Engine, our cloud-based geospatial analysis platform that combines satellite imagery and geospatial data with powerful computing to help people and organizations understand how the planet is changing.

The OFF!Cast Mosquito Forecast is the result of multiple data sources coming together to provide consumers with an accurate view of mosquito activity. First, Google Earth Engine extracts billions of individual weather data points. Then, a scientific algorithm co-developed by the SC Johnson Center for Insect Science and Family Health and Climate Engine experts translates that weather data into relevant mosquito information. Finally, the collected information is put into the model and distilled into a color-coded, seven-day forecast of mosquito populations. The model is applied to the lifecycle of a mosquito, starting from when it lays eggs to when it could bite a human.

The SC Johnson Center for Insect Science and Family Health is one the world’s leading entomology research centers, studying advanced science of insect biology, insect-borne disease prevention and effective product solutions for consumer use. The science behind brands like OFF! is grounded in knowledge from world-class entomologists who have devoted their careers to SC Johnson’s mission of eradicating diseases like Malaria and Zika.

“We are putting the power in consumers’ hands in providing them with a tool to help predict their exposure and prevent mosquito bites,” said Maude Meier, SC Johnson entomologist. “It’s an exciting time to be working in the field of insect science as we find new opportunities to combine science and technology, like Google Earth Engine, to be a force for good in our mission to prevent the spread of insect-borne diseases.”

It takes an ecosystem to battle mosquitos


Over the past decade, academics, scientists and NGOs have used Google Earth Engine and its earth observation data to make meaningful progress on climate research, natural resource protection, carbon emissions reduction and other sustainability goals. It has made it possible for organizations to monitor global forest loss in near real-time and has helped more than 160 countries map and protect freshwater ecosystems. Google Earth Engine is now available in preview with Google Cloud for commercial use.

Our partner, Climate Engine, was a key player in helping make the OFF!Cast Mosquito Forecast a reality. Climate Engine is a scientist-led company that works with Google Cloud and our customers to accelerate and scale the use of Google Earth Engine, in addition to those of Google Cloud Storage and BigQuery, among other tools. With Climate Engine, OFF! integrated insect data from VectorBase, an organization that collects and counts mosquitoes and is funded by the U.S. National Institute of Allergy and Infectious Diseases.

The model powering the OFF!Cast Mosquito Forecast combines three inputs—knowledge of a mosquito’s lifecycle, detailed climate data inputs, and mosquito population counts from more than 5,000 locations provided by VectorBase. The model’s accuracy was validated against precise mosquito population data collected over six years from more than 33 million mosquitoes across 141 different species at more than 5,000 unique trapping locations.

A better understanding of entomology, especially things like degree days and how they affect mosquito populations, and helping communities take action is critically important to improving public health. Learn more about OFF!Cast Mosquito Forecast and see here to learn more about Google Earth Engine on Google Cloud.

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Unlocking Data Value: Latest Data Platforms and Announcements at the Next 21

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View the keynotes from the Google Cloud Next 21 to know about the latest product innovations in Spanner, Looker, BigQuery and Vertex AI. Explore the data track on insights about how organizations unlock data value through our platforms.

Today at Google Cloud Next we are announcing innovations that will enable data teams to simplify how they work with data and derive value from it faster. These new solutions will help organizations build modern data architectures with real-time analytics to power innovative, mission-critical, data-driven applications. 

Too often, even the best minds in data are constrained by ineffective systems and technologies. A recent study showed that only 32% of companies surveyed gained value from their data investments. Previous approaches have resulted in difficult to access, slow, unreliable, complex, and fragmented systems. 

At Google Cloud, we are committed to changing this reality by helping customers simplify their approach to data to build their data clouds. Google Cloud’s data platform is simply unmatched for speed, scale, security, and reliability for any size organization with built-in, industry-leading machine learning (ML) and artificial intelligence (AI), and an open standards-based approach.

Vertex AI and data platform services unlock rapid ML modeling 

With the launch of Vertex AI in May 2021, we empowered data scientists and engineers to build reliable, standardized AI pipelines that take advantage of the power of Google Cloud’s data pipelines. Today, we are taking this a step further with the launch of Vertex AI Workbench, a unified user experience to build and deploy ML models faster, accelerating time-to-value for data scientists and their organizations. We’ve integrated data engineering capabilities directly into the data science environment, which lets you ingest and analyze data, and deploy and manage ML models, all from a single interface.

Data scientists can now build and train models 5X faster on Vertex AI than on traditional notebooks. This is primarily enabled by integrations across data services (like DataprocBigQueryDataplex, and Looker), which significantly reduce context switching. The unified experience of Vertex AI let’s data scientists coordinate, transform, secure and monitor Machine Learning Operations (MLOps) from within a single interface, for their long-running, self-improving, and safely-managed AI services.

“As per IDC’s AI StrategiesView 2021, model development duration, scalable deployment, and model management are three of the top five challenges in scaling AI initiatives,” said Ritu Jyoti, Group Vice President, AI and Automation Research Practice at IDC. “Vertex AI Workbench provides a collaborative development environment for the entire ML workflow – connecting data services such as BigQuery and Spark on Google Cloud, to Vertex AI and MLOps services. As such, data scientists and engineers will be able to deploy and manage more models, more easily and quickly, from within one interface.”

Ecommerce company, Wayfair, has transformed its merchandising capabilities with data and AI services. “At Wayfair, data is at the center of our business. With more than 22 million products from more than 16,000 suppliers, the process of helping customers find the exact right item for their needs across our vast ecosystem presents exciting challenges,” said Matt Ferrari, Head of Ad Tech, Customer Intelligence, and Machine Learning; Engineering and Product at Wayfair. “From managing our online catalog and inventory, to building a strong logistics network, to making it easier to share product data with suppliers, we rely on services including BigQuery to ensure that we are able to access high-performance, low-maintenance data at scale. Vertex AI Workbench and Vertex AI Training accelerate our adoption of highly scalable model development and training capabilities.”

BigQuery Omni: Breaking data silos with cross-cloud analytics and governance

Businesses across a variety of industries are choosing Google Cloud to develop their data cloud strategies and better predict business outcomes — BigQuery is a key part of that solution portfolio. To address complex data management across hybrid and multicloud environments, this month we are announcing the general availability of BigQuery Omni, which allows customers to analyze data across Google Cloud, AWS, and Azure. Healthcare provider, Johnson and Johnson was able to combine data in Google Cloud and AWS S3 with BigQuery Omni without needing data to migrate. 

This flexible, fully-managed, cross-cloud analytics solution allows you to cost-effectively and securely answer questions and share results from a single pane of glass across your datasets, wherever you are. In addition to these multicloud capabilities, Dataplex will be generally available this quarter to provide an intelligent data fabric that enables you to keep your data distributed while making it securely accessible to all your analytics tools.

Spark on Google Cloud simplifies data engineering 

To help make data engineering even easier, we are announcing the general availability of Spark on Google Cloud, the world’s first autoscaling and serverless Spark service for the Google Cloud data platform. This allows data engineers, data scientists, and data analysts to use Spark from their preferred interfaces without data replication or custom integrations. Using this capability, developers can write applications and pipelines that autoscale without any manual infrastructure provisioning or tuning. This new service makes Spark a first class citizen on Google Cloud, and enables customers to get started in seconds and scale infinitely, regardless if you start in BigQueryDataprocDataplex, or Vertex AI.

Spanner meets PostgreSQL: global, relational scale with a popular interface

We’re continuing to make Cloud Spanner, our fully managed, globally scalable, relational database, available to more customers now with a PostgreSQL interface, now in preview. With this new PostgreSQL interface, enterprises can take advantage of Spanner’s unmatched global scale, 99.999% availability, and strong consistency using skills and tools from the popular PostgreSQL ecosystem. 

This interface supports Spanner’s rich feature set that uses the most popular PostgreSQL data types and SQL features to reduce the barrier to entry for building transformational applications. Using the tools and skills they already have, developer teams gain flexibility and peace of mind because the schemas and queries they build against the PostgreSQL interface can be easily ported to another Postgres environment. Complete this form to request access to the preview.

Our commitment to the PostgreSQL ecosystem has been long standing. Customers choose Cloud SQL for the flexibility to run PostgreSQL, MySQL and SQL Server workloads. Cloud SQL provides a rich extension collection, configuration flags, and open ecosystem, without the hassle of database provisioning, storage capacity management, or other time-consuming tasks.

Auto Trader has migrated approximately 65% of their Oracle footprint to Cloud SQL, which remains a strategic priority for the company. Using Cloud SQL, BigQuery, and Looker to facilitate access to data for their users, and with Cloud SQL’s fully managed services, Auto Trader’s release cadence has improved by over 140% (year-over-year), enabling an impressive peak of 458 releases to production in a single day.

Looker integrations make augmented analytics a reality

We are announcing a new integration between Tableau and Looker that will allow customers to operationalize analytics and more effectively scale their deployments with trusted, real-time data, and less maintenance for developers and administrators. Tableau customers will soon be able to leverage Looker’s semantic model, enabling new levels of data governance while democratizing access to data. They will also be able to pair their enterprise semantic layer with Tableau’s leading analytics platform. The future might be uncertain, but together with our partners we can help you plan for it. 

We remain committed to developing new ways to help organizations go beyond traditional business intelligence with Looker. In addition to innovating within Looker, we’re continuing to integrate within other parts of Google Cloud. Today, we are sharing new ways to help customers deliver trusted data experiences and leverage augmented analytics to take intelligent action. 

First, we’re enabling you to democratize access to trusted data in tools where you are already familiar. Connected Sheets already allows you to interactively explore BigQuery data in a familiar spreadsheet interface and will soon be able to leverage the governed data and business metrics in Looker’s semantic model. It will be available in preview by the end of this year. 

Another integration we’re announcing is Looker’s Solution for Contact Center AI, which helps you gain a deeper understanding and appreciation of your customers’ full journey by unlocking insights from all of your company’s first-party data, such as contextualizing support calls to make sure your most valuable customers receive the best service. 

We’re also sharing the new Looker Block for Healthcare NLP API, which provides simplified access to intelligent insights from unstructured medical text. Compatible with Fast Healthcare Interoperability Resources (FHIR), healthcare providers, payers, and pharma companies can quickly understand the context and relationships of medical concepts within the text, and in turn, can begin to link this to other clinical data sources for additional AI and ML actions. 

Bringing the best of Google together with Google Earth Engine and Google Cloud

We are thrilled to announce the preview of Google Earth Engine on Google Cloud. This launch makes Google Earth Engine’s 50+ petabyte catalog of satellite imagery and geospatial data sets available for planetary-scale analysis. Google Cloud customers will be able to integrate Earth Engine with BigQueryGoogle Cloud’s ML technologies, and Google Maps Platform. This gives data teams a way to better understand how the world is changing and what actions they can take — from sustainable sourcing, to saving energy and materials costs, to understanding business risks, to serving new customer needs. 

For over a decade, Earth Engine has supported the work of researchers and NGOs from around the world, and this new integration brings the best of Google and Google Cloud together to empower enterprises to create a sustainable future for our planet and for your business.

At Google Cloud, we are deeply grateful to work with companies of all sizes, and across industries, to build their data clouds. Join my keynote session to hear how organizations are leveraging the full power of data, from databases to analytics that support decision making to AI and ML that predict and automate the future. We’ll also highlight our latest product innovations for BigQuery, Spanner, Looker, and Vertex AI.

I can’t wait to hear how you will turn data into intelligence and look forward to connecting with you.

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Data-first Digitization Helps Leverage the Cloud for Your Mainframe Assets

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What's the future state you want to achieve with your mainframe data? Google Cloud's experts introduced the 'data-first digitization', an approach beyond modernization that helps bring data directly to the cloud instead of modernizing apps!

For many enterprises, the venerable mainframe is home to decades’ worth of data about the company’s customers, processes and operations. And it goes without saying that the business would like access to that mainframe data — to report on it, to analyze it with big data analysis tools, or to use it as the basis of new machine learning and artificial intelligence initiatives.

At Google Cloud, we are eager to work with organizations to help them transform their mainframe assets for the cloud era. Of course, we can help them modernize their mainframe applications by migrating them to the cloud. At the same time, working with partners and customers, we’ve developed another, more lightweight approach that can help them start to leverage the cloud for their mainframe assets much more quickly than performing a full-fledged migration. We call this approach data-first digitization.   

In this rapidly evolving digital ecosystem, it’s imperative to understand the difference between ‘modernization’ and ‘digitization.’ With modernization you start with the current state and look forward, and rely on mainframe application migration approaches such as rehosting (emulation), refactoring (automated code transformation), reengineering — or simply replacing a custom application with a commercial package. With digitization, you start with the future state that you want to achieve, and work back to what is required to get there.

1 data-first digitization.jpg
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This data-first digitization approach includes a mainframe data-first integration framework comprising in-house and partner products and tools to migrate heterogeneous data sources from the mainframe to Google Cloud Storage. Once mainframe data has been copied to Cloud Storage, it can then be integrated and leveraged by Google Cloud tools such as BigQueryAI and machine learning prodcuts  and Smart and Stream analytics platforms. The integration framework covers both bulk batch data transfers and real-time data replication (change data capture).

Data First Overview.jpg
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Data-first digitization is based on the tenet that ‘applications are transient, data is permanent.’ By bringing data first to Google Cloud instead of traditional ways of modernizing applications (for example, with Gartner’s 7 options to Modernize), this allows organizations to leapfrog to new business models, use cases and innovative ways to serve end customers. For example:

  • Making decisions with smart and stream analytics platforms and AI/ML engines. These tools need data to make decisions. Google is a pioneer in extracting information and value from the raw structured and unstructured data, and this approach opens up mainframe data for use by BigQuery and AI/ML models. 
  • Building new reporting applications. With access to mainframe data, you can use Google cloud products like Looker and Appsheet to build net-new reporting applications, expediting the process of retiring mainframe reporting applications, and accelerating your overall transformation.

In our experience, taking a data-first digitization approach to your mainframe offers a number of benefits:

  1. Faster time-to-business: Because data-first modernization is built on existing products, the implementation cycle is much shorter.
  2. Less capital investment: You spend your time integrating products, not developing applications.
  3. Minimized risk: Data-first integrates with existing, proven and reliable Google Cloud products.
  4. Faster overall mainframe transformation: When you shift your modernization center of gravity from the application to the data, you look at mainframe applications from a business perspective instead of just “keeping the lights on.” As a result, only the most business-critical applications are modernized and many support applications can be decommissioned, accelerating your transformation journey. 

Taking a data-first approach to digitization is still relatively new, but we’re heartened by customers’ early successes. Watch this space for additional insights, reference architectures and technical white papers around data-first. And if you think this approach may be right for you, reach out to mainframe@google.com.


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How-to

How Google Cloud Helps SAP Admins Create Scalable, Secure Networks

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For businesses that just began their journey of running SAP workloads on Google Cloud, here are some options to configure networking to ensure high availability and performance for multiple SAP systems. Read now!

SAP forms the critical backbone of thousands of enterprises, supporting critical business functions such as finance, supply chain, warehouse management, and more. Google Cloud provides a highly scalable and resilient infrastructure to run such workloads and offers tools, such as Smart Analytics and Machine Learning that can accelerate your organization’s digital transformation. 

In fact, a recent study by Forrester found that running SAP on Google Cloud can generate a 160% return on investment and a payback period of six months or less, thanks to legacy infrastructure cost savings, downtime avoidance, and productivity improvements.

How you deploy your SAP systems across your network has a tremendous impact on its availability, resilience, and performance. In addition to separate production and high-availability (HA) environments, SAP deployments typically include sandbox, development, quality assurance (QA), and disaster recovery environments as well. 

Because most of the Google network is virtual, SAP administrators can easily design complex landscapes that suit your organization’s SAP deployment and organizational structure while also meeting security and operational requirements. 

As you get started with SAP on Google Cloud, you’ll need to decide how to configure your networking to ensure the availability and performance of various SAP systems. Here’s a look at your options.

VPC and shared VPC

A virtual private cloud (VPC) is a secure, isolated private network hosted within Google Cloud. VPCs are global in Google Cloud, so a single VPC can span multiple regions without communicating across the public internet. Similarly, subnets can span across zones within a region. A zone represents a single failure domain, so typical SAP deployments place production and HA systems in different zones to ensure resiliency. Google Cloud simplifies this type of deployment, because subnets containing both production and HA systems can span multiple zones.  

This capability also simplifies SAP clustering, since the cluster’s virtual IP (VIP) address can be in the same range as those of the production and HA machines. This configuration shields the floating IP using Google internal load balancers and is applicable to HA clustering of the application layer (ASCS and ERS) and the HANA database layer (HANA Primary and Secondary).

SAP Networking GCP 1.jpg

Shared VPCs are a feature unique to Google Cloud that allows an organization to connect resources from multiple projects to a common VPC network. This lets them communicate with each other securely and efficiently using internal IPs. You can also centrally control the network for all SAP projects (service) from the Host project while using firewalls to inspect communication between compute engines in the same subnet, and between those in different subnets. (Best practice is to limit the communication between these systems to only the required ports — typically via SAP remote function call (RFC) communication at Layer 4.)

When designing your network, start with a host project containing one or more Shared VPC networks. You can attach additional service projects to a host project, which allows them to participate in the Shared VPC. It’s common practice to have multiple service projects operated and administered by various departments or teams in your organization.

Depending on your needs, you can deploy SAP on a single Shared VPC or multiple ones. The two scenarios differ in terms of network control, SAP environment isolation, and network inspection. Let’s look more closely at these differences.

Scenario 1: Deploying SAP on a single Shared VPC

If you require only a single network inspection, deploying SAP on a single Shared VPC has the advantage of simplicity and reduces administrative overhead.

  • Network control: The Shared VPC serves as the network hub, allowing central network management based on identity access management (IAM) roles for the network team(s) in both production and non-production environments.
  • SAP environment isolation: You can create projects and subnets for each SAP environment. Projects help group resources together for finer IAM control and billing visibility, while subnets provide network isolation for individual SAP environments. In service projects, compute engines can communicate by default; however, you can adopt simple firewall rules to block communication between compute engines within a subnet or in separate subnets.
  • Network inspection: Use Google Cloud firewalls to allow only the required ports for communication between SAP systems. Leverage network tags and service accounts to define granular control for both north-south and east-west traffic.
SAP Networking GCP 2.jpg

Scenario 2: Multiple Shared VPCs for SAP deployment

In scenarios requiring additional network inspections, you can create multiple Shared VPCs, typically one per environment. Use peering between these Shared VPCs to enable RFC communication among the SAP development, QA, and production systems.

  • Network isolation: Multiple Shared VPCs are completely isolated from each other except via specific ports opened in Google Cloud firewalls. This allows additional East-West traffic inspection by a Network Virtual Appliance (NVA) within a Google Cloud network. 
  • Network control:As the number of Shared VPCs increases, activities such as peering and firewall policies also increase. This diminishes the central network control that Shared VPCs offer, so the network team should plan to manage the policies in each VPC separately.
SAP Networking GCP 3.jpg

Hybrid scenarios – for example, one Shared VPC for the production environment and one Shared VPC for all non-production systems — are also possible. This arrangement allows network inspection between production and non-production systems, and limits the number of central network administration layers to two.

Configuring the networking environment for multiple SAP systems can be a complex process. Thanks to Google Cloud’s Shared Virtual Clouds and other tools, SAP administrators can create scalable, secure networks that provide logic, resilience, and visibility to their cloud deployments.Learn more about these networking capabilities and our full offerings for SAP customers.

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Explainer

Accelerating Insights with the Health Analytics Platform

The healthcare industry is beset with a data challenge, specifically clinical data, and challenges around the proliferation of EHR instances and ancillary clinical systems.

In this video, Vivian Neilley, Solution Architect, Google Cloud and Marianne Slight, Product Manager, Google Cloud discuss how some of these challenges can be overcome with the Health Analytics Platform.

The Health Analytics Platform enables companies who have healthcare data in multiple sources on their own infrastructure to harmonize data across systems, monitor analytics, and create compelling visualizations that enable easier decision-making.

This new product suite allows for healthcare and life science organizations to manage data pipelines and run advanced analytics on managed infrastructure with interactive UIs and health data-aware features.

The Health Analytics Platform provides and end-to-end solution, from ingestion of data to harmonization to a common data model, to dashboard visualizations and machine learning.

Whether organizations leverage a data lake or are utilizing a full data warehouse approach, the platform gives users the flexibility to meet customers where they are today. This session will demonstrate how to leverage the health analytics platform to accelerate time to insights in a healthcare or life sciences organization.

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How to Manage Data Governance, at Scale, in a Multi-cloud World

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