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Business Value of Google Cloud for SAP Environments examines the impact of how migrating SAP workloads, data, and applications to Google Cloud can benefit organizations. Through interviews with Google Cloud customers, IDC developed a Business Value model to show the clear value of running their SAP environments on Google Cloud.
In this IDC Business Value paper sponsored by Google Cloud, you’ll learn how organizations:
- Saw 46% lower cost of operations by running equivalent SAP environments on Google Cloud;
- Enabled IT infrastructure, database, and security teams to work 56% more efficiently and effectively;
- Minimized productivity and revenue losses by 98% associated with unplanned outages; and
- Achieved three-year benefits of $4.8 million per organization based on infrastructure cost savings, staff efficiencies, and employee productivity and revenue gains as described.
Download this white paper now to learn how moving your SAP environment to Google Cloud can give your company a competitive edge.
RISE with SAP on Google Cloud is An Engine of Progress for Cloud Migrations!

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The practical benefits of migrating SAP systems to the cloud aren’t lost on most businesses. Running SAP in the cloud lets companies simplify tasks, scale quickly, and reduce costs. But as a growing number of organizations are discovering, the cloud is more than the sum of improved processes and workflows. It offers unique and powerful ways to transform an enterprise.
That’s because the cloud is more than a technology. It’s a foundational layer for business and IT transformation. In the best scenario, it unleashes exponential gains that fundamentally change an enterprise. Organizations achieve greater agility and resilience, and they’re equipped to innovate and disrupt like never before.
RISE with SAP and Google Cloud sit at the intersection of these possibilities. RISE with SAP helps organizations embark on the cloud migration journey with minimal risk and on their own terms. Together with Google Cloud, it enables a more advanced framework for a move to the cloud. Think of RISE with SAP on Google Cloud as business-transformation-as-a-service.
Companies move their SAP systems to the cloud for very clear and compelling reasons: 44% say it fuels digital transformation, and 43% are looking to build out a modern IT infrastructure to lower costs and simplify processes. RISE with SAP on Google Cloud takes direct aim at these challenges.
MSC Industrial Supply Co., a premier North American distributor of metalworking and maintenance, repair, and operations products and services to industrial customers views RISE with SAP on Google Cloud as a way to make its IT systems and the business more flexible and scalable by expanding data access in the cloud. With approximately 2 million products and more than 6,500 associates, that’s no small task for the Melville, New York, company.
In June 2021, MSC successfully migrated to SAP S/4HANA Cloud, private edition, running on Google Cloud infrastructure. Through RISE with SAP, MSC adopted cloud resources that were both reliable and scalable, without any disruption to its business operations. Advanced data analytics, machine learning, and other AI capabilities are now available to MSC.
At the center of this transformation is BigQuery, with which MSC data scientists can pinpoint business insights among vast and complex data sets from diverse sources, including Ads, Maps, Shopping, or the Google Marketing Platform. The net effect is significantly less time needed to manage and analyze rich data sets.
Energizer Holdings Inc., a leading manufacturer and distributor of primary batteries (think Energizer Bunny), portable lights, and auto care products, has turned to RISE with SAP on Google Cloud to power its move to SAP S/4HANA. The company wants to automate essential business processes, improve customer service, and boost innovation. It had been using a private cloud solution but needed to gain flexibility while better containing costs.
After migrating through RISE with SAP on Google Cloud, Energizer is able to share data and intelligence to keep teams better informed. The framework has also helped contain costs and support business growth through reduced licensing costs and a more economical and efficient SaaS model.
Inchcape plc, the leading multi-brand automotive distributor for Toyota, Mercedes, BMW and others, is turning to RISE with SAP on Google Cloud to take its business-critical sales, marketing and operations systems, and data into the cloud. Doing so will allow the UK-based company to join a diverse range of datasets into a centralized, secure, and scalable platform for the first time.
With operations in over 40 markets and geographies, Inchcape has complex logistics requirements. Google Cloud supports and offers the types of advanced analytics and machine learning capabilities the company requires for today’s complex manufacturing environment.
GCP Applied Technologies Inc. (GCPAT) is dedicated to the development of high-performance products and the advancement in construction technologies, simplifying the complexities of construction worldwide and delivering value to its customers. As a part of their business transformation initiatives, the company was looking to move from an on-premise data center to a more modern framework that can keep up with evolving demands. GCPAT considered various solution options like non-cloud colocation, but ultimately opted to move to the cloud through RISE with SAP on Google Cloud.
The platform provides a resilient foundation for accelerating business process improvement and innovation while optimizing maintenance and licensing costs. With the ability to deliver transformative solutions across the enterprise, GCPAT is now well-positioned to handle the pace of business change.
Veolia is an international company with nearly 180,000 employees across the globe and activities in three main service and utility areas: water management, waste management and energy services. Veolia, which aims to become the benchmark company for ecological transformation, was looking to digitize its processes and operations with a modern, cloud-based enterprise management system. Fundamental to Veolia’s success is its ability to continually roll out new, digital services to its industrial and municipal clients, so the company needed an enterprise management system capable of adapting quickly as the company’s business model evolves.
Veolia Poland upgraded to S/4HANA Private Cloud Edition on Google Cloud through RISE with SAP. Not only has the company been able to take advantage of a simplified, fully managed, and shortened cloud implementation, it has also been able to extend its existing Google environment, including BigQuery, to place data at the center of its digitization strategy and develop predictive capabilities using Google Cloud AI.
4 steps to cloud success
These successful transformation stories share four key characteristics in common.
- Low-risk path: Each enterprise reduced its risk of migrating to the cloud while speeding up time-to-value. Subject matter experts from Google Cloud and its partners guided each enterprise through the transition, and they were able to take advantage of incentives to defray infrastructure costs through the Google Cloud Acceleration Program.
- Near-zero downtime: By increasing SAP application availability with Live Migration, our success stories dramatically reduced planned outages due to infrastructure and maintenance updates, down to less than 1 percent.
- Room to innovate: With advanced analytics, artificial intelligence, and machine learning capabilities, these enterprises are improving processes, reducing costs and driving new revenue streams. Additionally, they have the ability to experiment with modern applications faster and more securely using their SAP data with Apigee.
- IT sustainability: By moving SAP applications to smarter and more efficient data centers, these success stories instantly reduced their IT emissions, while eliminating guesswork. Now, they can set goals based on seamless, agentless assessments and track progress with Google Cloud tools, analytics and reporting capabilities.
The engine of progress for cloud migrations
RISE with SAP on Google Cloud delivers a modular and low-risk path to the cloud for organizations at various stages of the migration and transformation path by clearing roadblocks and using performance indicators and industry benchmarks to pinpoint the best place to start.
The result? Reporting that’s 100x faster, as well as embedded AI technology, real-time advanced analytics, streamlined data display, consumer-grade UX across devices, strong sustainability, and a 50% reduction in a company’s data footprint. In practical terms, all the numbers add up to a simple but profound conclusion: RISE with SAP on Google Cloud is an engine of progress for organizations looking to gain an advantage in today’s highly competitive business environment.
To learn more about RISE with SAP on Google Cloud click here.
What to Look for from Cloud CISO Perspective

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May is a big month for the security industry. It’s been over a year since we gathered for RSA in San Francisco for one of 2020’s last major in-person events. While we likely won’t be together in person this year, it’s an important time for the security community to come together and reflect on many accomplishments, and to consider the challenges still ahead of us. As the world focuses on security incidents and all the risks that still need resolving, it is important to stand back, on occasion, and also note that immense progress has been made by large numbers of small, medium and large enterprises to protect themselves and their customers against increased threats. What is also amazing is to see organizations do this while accelerating their digital transformations, supporting and protecting customers and managing ongoing remote working challenges. We are privileged to play our part in supporting those great teams.
It’s also been a busy month for us here at Google Cloud since our inaugural CISO perspectives blog post in April. Today, I’ll recap our cloud security and industry highlights, a sneak peak of what’s ahead from Google at RSA and more.
Thoughts from around the industry
- Risk Governance of Digital Transformation in the Cloud – In our latest Office of the CISO whitepaper, we shared guidance on both the challenges and opportunities of cloud transformation for Chief Risk Officers, Chief Compliance Officers, Heads of Internal Audit and their teams. A misconception we sometimes see among these executives is that moving to the cloud creates more risk to manage. Having held these leadership positions in previous roles, I believe that the cloud is as much a means of managing security, resilience and other risks as it is a risk in its own right. The whitepaper dives deep into considerations for each of these leadership functions as their organization embarks on a digital transformation journey.
- The importance of meeting global compliance requirements – Compliance is critical for building trust with customers in regulated industries, especially the public sector. It is worth remembering that in any critical industry, where there can be material impact from incidents, strong industry practices and standards to protect customers are vital (I wrote about this last summer). At Google Cloud, we’re regularly adding new compliance and security certifications to meet our customers’ needs globally. Recently, we expanded our list of FedRAMP High-certified products to include Cloud DNS, and helped our customers in the Asia-Pacific region address various compliance requirements to meet new government regulations for security and data protections. Google Cloud was also the only cloud service provider to complete an annual pooled audit with the Collaborative Cloud Audit Group (CCAG), which is a syndicate of 39 leading European financial institutions and insurance companies who depend on cloud infrastructure and technologies to deliver innovative solutions and experiences for their customers. Having spent most of my career in the financial services industry, I know firsthand the importance of managing risk assessments for outsourced vendors to provide the necessary assurances customers need from their cloud providers.
RSA 2021
We have a great lineup of speaking sessions and keynotes from Googlers at RSA this year. Below are the highlights you don’t want to miss:
- I’ll be doing a session on May 20 about supply chain resilience, where a panel of experts will dive into how we can adjust risk and security initiatives to handle the next “punch to the supply chain.” Additionally, on May 18 I’ll join many of my esteemed CISO leaders from various industries and governments for a keynote discussion on our top security insights, lessons learned and best practices for how we move forward as an industry to address the next wave of challenges.
- Google’s Senior Director of Information Security Heather Adkins will deliver a session on how to build secure and reliable systems at scale, which will cover principles from Google’s Site Reliability Engineering book with the same title (available for free download here). I’m most looking forward to Heather’s advice for how we as an industry can reshape our security thinking, based on modern architectures and technologies that can help organizations design scalable and reliable systems that are fundamentally secure.
- Nelly Porter, Senior Product Manager at Google Cloud Security, will participate in a panel discussion with security experts on the importance of Confidential Computing technology, how it’s changing the security landscape and where it’s headed. Google Cloud has made great progress in delivering a Confidential Computing portfolio for our customers in regulated industries over the past year, and we’re excited for new milestones in 2021.
Google cloud security highlights
- Infrastructure and SRE spotlight – Before I joined Google Cloud, I always admired the infrastructure and benefits this organization delivers that are uniquely Google – from the subsea cable innovations to SRE inventions and principles. Security and resiliency are baked into every layer of our infrastructure. Many of the Googlers who build and support our platform have sat in the same seat as our customers, so they understand those needs intimately. Over the last few months it’s been amazing to watch our technical infrastructure team grow, and the direct reliability, operational resilience and security benefits that team brings to our customers. For example, we’ve opened a new region in Poland, announced the first subsea cable that will directly connect the U.S. to Singapore with fiber pairs over an express route, and released an SRE book focused on how organizations can complete a successful cloud migration.
- New security foundations blueprint guide – As part of our mission to deliver the industry’s most trusted cloud, we strive to operate in a shared-fate model for risk management in conjunction with our customers. This includes sharing opinionated step-by-step guidance with key decision points and focus areas for how our customers deploy workloads in Google Cloud. This is why we’ve updated our Google Cloud security foundations guide and corresponding Terraform blueprint scripts. These blueprints are tremendously helpful to many stakeholders within an enterprise, like a CISO that needs to understand our key principles for cloud security, or a C-Suite business leader that needs to quickly identify the skills their teams need to meet an organization’s security, risk, and compliance needs on Google Cloud.
When we think about the types of features to build into products, we have many principles we follow. But the two that I keep coming back to as crucial are:
- The need for secure products not just security products. All products should have security built in and while we do build great security products our security and other teams remain focused on constantly enhancing the base levels of security and the security features in all our products.
- Defense in Depth. We don’t just focus on defense in depth from attacks – for ourselves and our customers. We also prioritize defense in depth from configuration errors or other hazards.
As you see below in some of the highlights of new features and products, these represent our commitment to secure products and all forms of defense in depth.
- Workload identity federation – Service account keys are powerful credentials, and can represent a security risk if they are not managed correctly. A safer approach is to use workload identity federation, using IAM to grant external identities IAM roles, including the ability to impersonate service accounts. This lets you access resources directly and eliminates the maintenance and security burden associated with service account keys. We also offered related overall guidance on the best way to use and authenticate service accounts on Google Cloud.
- VPC-SC Directional Policies – With VPC Service Controls (VPC-SC), admins can define a security perimeter around Google-managed services to control communication to and between those services. Using VPC-SC, you can isolate your production GCP resources from unauthorized VPC networks or the internet. But what if you need to transfer data between isolated environments that you’ve set up? VPC-SC directional policies is a new secure data exchange feature that allows you to configure efficient, private, and secure data exchange between isolated environments.
- Anthos service mesh supports VMs as well as clusters – Most enterprise compute resources are still in VMs and many will remain there for a long time to come. In Anthos 1.7, your VM-based workloads can now take advantage of the same mesh functionality as your container-based workloads.
- Cloud Spanner CMEK and Access Approvals – Cloud Spanner is Google Cloud’s fully managed relational database that offers unlimited scale, high performance, strong consistency across regions and high availability. Spanner now supports customer-managed encryption keys (CMEK) and Access Approval, Google Cloud’s industry-leading controls to require approval before access to your content by Google support and engineering teams.
- External Key Manager enhancements – In early 2020 we launched Cloud External Key Manager (Cloud EKM), the industry’s leading Hold-Your-Own-Key (HYOK) product. Using Cloud EKM, the keys used to protect your data stored and processed in Google Cloud are completely hosted and managed outside of Google Cloud infrastructure. Cloud EKM initially launched with support for BigQuery and GCE/PD; we expanded support for Cloud SQL, GKE, Dataflow Shuffle, and Secret Manager, with CMEK support currently in beta. We also provided in-depth documentation on the functionality, architecture and use cases for Cloud EKM in a new whitepaper.
- Web App and API Protection solution – Web applications and public APIs are increasingly important to how organizations interface with their customers and partners, and we’ve seen increased investment in tools to protect these resources from fraud and abuse. Google Cloud’s new Web App and API protection solution is based on the same technology Google uses to protect its public-facing services against web application exploits, DDoS attacks, fraudulent bot activity, and API targeted threats. It provides protection across clouds and on-premises environments.
- Threat Intel for Chronicle – Most threat intelligence feeds require security teams to do the implementation and legwork. With our new Threat Intel for Chronicle offering, however, our intelligence insights are applied automatically across your security telemetry to present unique observations within your environment. Threat Intel for Chronicle is exclusively curated for enterprise customers by Uppercase, Google Cloud’s intelligence research and applications team to provide our perspective on threats across the internet and surface them as relevant alerts.
That wraps up another month of thoughts and highlights. If you’d like to have this Cloud CISO Perspectives post delivered every month to your inbox, click here to sign-up, and we’ll see you in June!
Learn to Access Process Metrics for Full-visibility into Software and Infrastructure behind Your Apps

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When you are experiencing an issue with your application or service, having deep visibility into both the infrastructure and the software powering your apps and services is critical. Most monitoring services provide insights at the Virtual Machine (VM) level, but few go further. To get a full picture of the state of your application or service, you need to know what processes are running on your infrastructure. That visibility into the processes running on your VMs is provided out of the box by the new Ops Agent and made available by default in Cloud Monitoring. Today we will cover how to access process metrics and why you should start monitoring them.
Better visibility with process metrics
The data gathered by process metrics include CPU, memory, I/O, number of threads, and more, for any running processes and services on your VMs. When the Ops Agent or the Cloud Monitoring agent is installed, these metrics are captured at 60-second intervals and sent to Cloud Monitoring so you can visualize, analyze, track, and alert on them. A single VM may run tens or hundreds of processes, while you may have tens of thousands running across your fleet of VMs.
As a developer, you may only care about seeing inside a single VM to troubleshoot and identify memory leaks or the source of performance issues.
As an operator or IT Admin, you may be interested in aggregate resource consumption, building baseline views of compute, storage, and networking usage across your VM fleet. Then, when those baseline consumption levels break normal behaviors, you will know when to investigate your systems.
Built for scale and ease of use
Cloud Monitoring is built on the same advanced backend that powers metrics across Google. This proven scalability means your metrics ingestion will be supported despite the extremely high cardinality. Additionally, our agents do not require any config file changes to turn on process metric monitoring.
Lastly, our goal is to provide you the observability and telemetry data where, and when, you need it. So, like the rest of the operations suite, we deliver process metrics in the context of your infrastructure, directly in the VM admin console.

The navigation is simple. Once you have the Ops Agent or the Cloud Monitoring agent installed in your VMs:
- Go to the Compute Engine console page and click on VM Instances
- Select the VM that you want to investigate
- In the navigation menu on the top, click Observability
- Click on Metrics
- Lastly, click on Processes
In the window on the right you will see a chart and a table with all of the processes in your VM. You can also filter by time frame and sort by name or value. You do not need to do anything, other than have the agent installed, for the process to be detected and displayed.
Fleet-wide metrics monitoring
Cloud Monitoring gives you a look across your fleet of VMs so you can identify the aggregated usage of resources by processes. This level of broad, yet granular, insight can drive your decisions around which software to run or how many VMs you need to optimally power your apps and services. Admins can perform a cost-savings analysis if they determine that certain processes are slowing down the work of a large number of VMs. The larger numbers of less powerful VMs can be replaced by fewer, more capable VMs.
To get this fleet-wide view:
- Navigate to Cloud Monitoring
- Click Dashboards in the left menu
- In the All Dashboards list, click on VM Instances
- Towards the top of the window, click on Processes
This provides many charts detailing the processes running across your fleet of VMs.

Get started today
To start identifying and monitoring your process metrics, you must first install the Ops Agent, or have installed the legacy Cloud Monitoring agent. Once that is complete, the process metrics data will automatically be ingested into Cloud Monitoring and the VM admin console.
If you have any questions, or to join the conversation with other developers, operators, DevOps, and SREs, visit the Cloud Operations page in the Google Cloud Community.
How One Company Uses AI and Data Analysis to Boost Revenue

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AI, deep learning, and image recognition is transforming the shopping experience. These technologies enable consumers to use product images or screenshots rather than text to search for similar products. This improves the customer experience and enables retailers with online and offline outlets to provide a genuine omnichannel experience.
The lack of complexity and the ease of use of BigQuery has enabled ViSenze to reduce its data infrastructure and management costs by 30%–50%, and scale up without incurring downtime.
—Renjie Yao, Data Platform Lead, ViSenze
Visual commerce provider ViSenze is helping some of the world’s leading retailers improve conversion rates through image-based search.
The business’s products also enable media companies to use the platform to turn images and videos into engagement opportunities—driving new and incremental revenues.
Created through NExT—a research center established by the National University of Singapore and Tsinghua University of China—ViSenze now operates in the United States, United Kingdom, India, China, and Singapore. The business is backed by Japan-based internet and ecommerce company Rakuten and cross-border investment specialist WI Harper Group.
Growth in SMB and Mobiles
Renjie Yao, Data Platform Lead at ViSenze, sees opportunities for growth in the small-to-medium business sector, where companies do not have the resources to build similar technologies, and with mobile device OEMs to integrate ViSenze natively on smartphones.
Phone owners can activate a “shopping lens” on camera and gallery apps to capture an image of a product. They then receive matching results from more than 800 partner merchants and retailers and can then click through to product pages on partner apps or mobile websites. Alternatively, they may use a photo to compare products sold on different sites or shop matching styles.
“Our research found Google Cloud provided a complete, integrated ecosystem rather than a disparate collection of tools and components, and so was ideal for our needs.”
—Renjie Yao, Data Platform Lead, ViSenze
The ViSenze API analyzes the contents of a selected or clicked image and sends the information back to the organization’s visual commerce platform. The platform feeds back similar results based on that information.
The ViSenze offering also extends to image analysis for the tagging of product attributes—such as a white turtleneck cardigan with full sleeves—to provide an improved search experience.
Data Vital to ViSenze
Capturing and analyzing large volumes of data is integral to ViSenze. “We have to understand how consumers interact with our customers’ ecommerce websites and apps,” says Yao. “For example, we need to know who has looked at a particular pair of jeans on a website and whether that visit led to a conversion. We can then tell that customer whether they need to make more stock available.”
ViSenze also relies on data to provide high-quality training for its image recognition models and its domain-specific models for online retail.
Protect Customer Data
Data is vital to ViSenze—but customer privacy is most important. “All the data we collect is transparent to our customers, meaning they can decide what they do not want us to collect. In addition, all personal data processing complies with privacy protection regulations in each region, such as the General Data Protection Regulation in Europe.”
A Quick Move to the Cloud
ViSenze started operations using servers, storage, networking, and associated systems in an on-premises data center operated by NExT.
However, to support rapid growth, the business decided to move its workloads to the cloud. ViSenze opted for a multi-cloud architecture, using in part a Google Cloud data infrastructure.
“Our research found Google Cloud provided a complete, integrated ecosystem rather than a disparate collection of tools and components, and so was ideal for our needs,” says Yao. “We could connect different components with the click of a mouse.” Further, the business found it could easily configure rules and pipelines to route data logs to relevant Google Cloud services.
The review found Google Cloud’s extensive managed services would also remove administration and maintenance tasks from ViSenze’s in-house technology team—freeing team members to focus on more valuable tasks.
In addition, Google Cloud provided the security features—including custom hardware running hardened operating systems and file systems and encryption of data at rest and in transit—needed to protect sensitive information. Finally, the location of Google Cloud regions in several countries would enable the business to meet regulatory and data sovereignty requirements.
A Three-Month Implementation
ViSenze opted to move to Google Cloud in mid-2017 and completed a three-month implementation using internal resources. “The process was very smooth and intuitive, and we had no problems building our entire data platform within Google Cloud,” says Yao.
The business now uses an architecture comprising Google Kubernetes Engine to manage and orchestrate Docker containers running in Google Cloud Platform; BigQuery to provide an analytics data warehouse, with Google Data Studio providing customizable visualization and reports; Stackdriver to monitor and manage virtual machine instances and services inside Google Cloud; Cloud SQL to manage its relational databases for real-time analytics; Compute Engine to provide compute resources; Cloud Storage to store files and objects; Cloud Pub/Sub to provide real-time messaging between applications; and Cloud Functions to build event-driven applications.
After collecting the request logs of users in virtual machine instances and Docker containers, ViSenze distributes them in three directions. “We export raw logs into Cloud Pub/Sub for indexing inside an Elasticsearch search engine, and to a BigQuery data warehouse for further analytics,” explains Yao. “We also use Cloud Functions-created applications to obtain the logs from Cloud Pub/Sub to perform some real-time calculations.”
“We are currently using Airflow workflow management on Compute Engine as our hosted ETL platform, but are likely to move to Cloud Composer in future.”
500 Million Records Per Day
With Google Cloud providing its data infrastructure, ViSenze is well positioned to meet internal and customer demands for more granular insights. The business is now processing 500 million records per day through BigQuery and saves up to one year’s aggregated data—excluding any personal data—in the data warehouse for analysis.
The nature of ViSenze’s business means most reports are generated for data processed on an hourly, daily, or monthly basis. “BigQuery is extremely stable and performance optimized, regardless of the volume of data it processes,” says Yao. “Across BigQuery and other Google Cloud Platform services, we’ve recorded 99.99% availability over the past year.”
The lack of complexity and the ease of use of BigQuery has enabled ViSenze to reduce its data infrastructure and management costs by 30%–50%, and scale up without incurring downtime.
“With BigQuery, we have saved the equivalent of two full-time engineers and now need only half of one person’s time to maintain our whole data platform,” says Yao.
“In addition, BigQuery integrates closely with Data Studio, enabling non-technical people in our product and business teams to create dynamic, detailed analysis dashboards. We now use Data Studio to create nearly 50 separate reports.”
The business has now grown to offer access to more than 1 billion users and a listing of more than 400 million purchasable products.
Next Steps
ViSenze is now researching the potential of the Cloud AutoML suite of machine learning products to improve the training of its models and run a fully managed NoSQL database through Cloud Datastore.
“A NoSQL database service is the only missing piece of our architecture for now, and using Cloud Datastore would enable us to focus almost exclusively on our business,” says Yao. “With Google Cloud Platform, we are ideally positioned to continue providing support to our business team and help them continue expanding into new markets.
“In addition, we can help retailers and consumers to unlock the potential of the web and apps to transform the purchasing experience.”
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