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AWS to Google Cloud Translator: Which AWS Database Service Is Equal to Google Cloud Database?

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There are multiple reasons a growing number of database administrators, enterprise architects, application developers and other technology practitioners are moving to Google Cloud’s various database services.
Some are being driven by missing features in offering from other providers such as AWS. In Gartner’s Magic Quadrant for Operational Database Management Systems, the research and advisory firm points out that, “AWS’s surveyed reference customers scored its overall product capabilities one standard deviation (STD) below the mean. Their responses identified missing features such as multiregion writes and autosharding.”
Others are moving to database services on Google Cloud Platform driven by a few benefits. According to Gartner, “Reference customers repeatedly commented on Google’s ease of use and implementation, reliability and integration (with other services and other systems). Reference customers scored Google a full STD above the mean for satisfaction with GCP’s pricing; it received the second-highest satisfaction score of any vendor in this Magic Quadrant.
If you are looking to leverage the power of Google Cloud database offerings—but were unsure of which database services comes closest to the service you are currently using, here’s a handy map to find your way.

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Google Cloud Cortex Framework: Innovate on Cloud with Less Risk, Cost and Complexity!
Google Cloud Cortex Framework is a comprehensive approach to cloud innovation that enables users to accelerate value with less risk, complexity and cost! The Cortex Framework includes a comprehensive tools and know-how to build, design and deploy cloud solutions to address business challenges and achieve desired outcomes. Watch the video to get started with Google Cloud Cortex Framework.
Recent Updates on Google Cloud EKM to Meet Customers’ Cloud Data Security

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Google Cloud External Key Manager (Cloud EKM) lets you protect your cloud data with encryption keys that are stored and managed in a third-party key management system outside Google Cloud’s infrastructure. This allows you to achieve full separation between your encryption keys and your data stored in the cloud, making you the ultimate arbiter of access to your data. We are continuously innovating and developing the functionality of Cloud EKM, so let’s explore some recent updates we’ve made.
New functionality
Available today, we have added several much-anticipated features to Cloud EKM to help meet customer requirements:
Cloud EKM over VPC
Many customers want to incorporate an additional layer of security and reliability when connecting their key manager to the cloud. To help meet this need, we are introducing Cloud EKM support for Virtual Private Cloud (VPC) networks. This support allows Cloud EKM to connect via a secured private network, giving customers stricter control over network access to their external key manager. For more information, see Using Cloud EKM with VPC.
Support for asymmetric keys
In addition to symmetric encryption keys, Cloud EKM now recognizes both RSA as well as Elliptic Curve asymmetric keys created in a supported external key manager. With support for asymmetric keys, you can sign approvals granted via Access Approval. Asymmetric keys can add a layer of assurance when granting administrative access to customer data. You can also use the external asymmetric keys to sign data just as you would a cloud native key. For more information, see Asymmetric signing keys.
Protection level organization policy
We’ve made a new organization policy available for Cloud KMS that allows for fine-grained control over what types of keys are used. By using this org policy, you can specify that only specified KMS key types, for example EXTERNAL or EXTERNAL_VPC, may be created. This function can help meet specific requirements for separation of data or data sovereignty, ensuring only externally-managed keys are used with certain workloads. For more information, see Organization policy constraints.
Cloud EKM supports the Google Cloud services which typically store customers’ most sensitive data assets, and we are constantly adding support for more services. For example, we recently added Cloud EKM support for Cloud Storage, allowing customers to leverage Google-scale storage while adhering to local regulations and holding their keys in their own key manager. For a complete list, see our currently supported services, and if you’re interested in using Cloud EKM with a GCP service that is not yet supported, you can make feature suggestions here.
Best practices for Cloud EKM
The newly published Reference architectures for reliable deployment of Cloud EKM services guide provides recommendations for running a highly available and reliable external key manager integrated with Cloud EKM. These recommendations answer some of the most common questions and concerns we’ve heard from customers. The recommendations are aimed at operators of an external key manager, meaning that if a supported partner operates your EKM, you might share some of these responsibilities with a partner, depending on the design of their product and how it integrates with Cloud EKM.
Take encryption into your own hands
Being deliberate about encryption is critical for securing your sensitive data on Google Cloud. We’re always evolving our encryption products to meet your needs and help you achieve your business goals, and we hope that the additional features mentioned in this blog will allow you to make better use of your key management infrastructure. To get started with Cloud EKM, check out our documentation to learn more or try it for yourself in the GCP console.
Manhattan Associates and Google Cloud: How the Partnership Accelerates Future of Digital Retail

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While the shift to digital business and the cloud has been well under way for some years now, organizations today have a new sense of urgency due to COVID-19. Delivering digital transformation is no longer a ‘nice to have’ option, rather, it is an operational imperative. Taking advantage of the infrastructure, platform and solution gains that cloud and microservices architecture provide is a must for brands today.
At Google Cloud, we understand the pressures and challenges organizations of all sizes, across all industries are facing. The pandemic has dramatically impacted global commerce at-large, exposing (for many organizations across multiple sectors) gaps in omnichannel capabilities, business continuity and forecasting plans, not to mention spots in supply chain agility, resilience and responsiveness.
A rapidly evolving consumer-driven commerce landscape has put innovation squarely in the spotlight for supply chain teams all over the world, with the effects of the global pandemic making it increasingly difficult for manufacturers, wholesalers, third party logistics providers and retailers (in particular) to weather the perfect storm of fast-moving consumer trends and a need for ‘always on’ digital innovation.
These same effects have driven increasing interest and uptake of technology like the Manhattan Active® suite of solutions, as well as our own cloud platform; both of which afford organizations the levels of agility, flexibility and scalability needed to insulate their people, processes and long-term business strategies against unforeseen future obstacles such as global pandemics or international trade disputes.
An excellent example of this agility, flexibility and scalability in action is PVH’s response to the global pandemic. One of the most admired fashion and lifestyle companies with such iconic brands as Calvin Klein, TOMMY HILFIGER, Van Heusen, and IZOD, PVH was forced to temporarily close its physical stores and, as a result, experienced a sudden massive increase in online sales. The retailer was able to quickly pivot by adjusting its business rules in Manhattan Distributed Order Management (part of Manhattan Active Omni) to expose store inventory to online consumers and reroute its fulfillment processes. Thanks to Manhattan’s solution delivered through Google Cloud, in a matter of days, PVH was able to leverage both its distribution centers and vast store network to fulfill its online orders.
“The events of 2020 have accelerated retail and ecommerce operations forward,” said David Herridge, executive vice president of Global Value Chain Technologies for PVH. “With quick, creative thinking and the right partner, we were able to pivot operations, satisfy our customers and prepare for the future.”
Manhattan’s products have been recognized for their ability to solve real-world challenges through innovation, and used by many of the world’s top brands to solve some of their most complex commerce and supply chain challenges: the latest recognition is Manhattan’s position as sole leader in the 2021 Forrester Wave™ for Order Management Solutions.
Since December 2018, Google Cloud has been collaborating closely with the team at Manhattan and its ‘always on’, versionless approach to innovation. And, during the last two and a half years, Manhattan has significantly accelerated its cloud-first solutions and market adoption, resulting in tremendous growth in its overall cloud business efforts.
By building cloud native solutions on Google Cloud, the teams at Manhattan continue to deliver the high-performance, elastic, high-redundancy, secure solutions their customers rely on. Moreover, it means both Google Cloud and Manhattan continue to innovate and push the boundaries of what is possible in terms of the supply chain and omnichannel innovations that underpin global commerce – innovation that is needed more now than maybe ever before.
Our commitment to distributed cloud solutions and ongoing innovation, not to mention the fact Google Cloud operates a net carbon-neutral cloud, means that the working partnership between both industry leading teams continues to be a perfect match of brand values; not just from a technology perspective, but also a long-term sustainability and environmental one too.
More information on the partnership can be found here.
Google Cloud Next ’22 to Commence in October: Block Your Calendar!

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We’re excited to announce that Google Cloud Next returns on October 11–13, 2022.
Join us for keynotes from industry luminaries and engage live with Google developers. Explore dynamic content across various learning levels, and dive deep into technologies and solutions spanning the Google Cloud and Google Workspace portfolios. Participate in breakout sessions, demos, and hands-on training. Hear from the world’s leading companies about their digital transformation journeys. You’ll have opportunities to connect with experts, get inspired, and boost your skills. We can’t wait to see you at Next ’22!
It’s too early to determine how the event experience will span the digital and physical worlds, so please stay tuned for updates as we plan with the health and safety of the attendees in mind. In the meantime, mark October 11–13 in your calendar, and visit our event site for updates. For more inspiration, rediscover Next ’21, now available on demand.
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