From electrifying transportation to shifting the grid to renewable energy, environmental sustainability is one of the greatest challenges of our generation. A critical but often forgotten goal is the development of sustainable agricultural practices, especially given increasing water shortages and soil degradation around the world.

Lucent Bio was born to solve some of these threats to humanity’s ability to feed itself. It delivers crop nutrition solutions that accelerate the transition to sustainable agriculture. Lucent Bio developed novel technology for bioactive crop nutrition products, including its flagship product—Soileos®—which boosts nutrient density in crops, regenerates soil, avoids polluting agro-ecosystems, and enables the circular economy. Soileos is a plant-based product that is made by upcycling food processing co-products such as lentil and pea hulls into bioactive nutrients that then create the next harvest.

As a start-up, Lucent Bio has used Google Workspace since day one to drive collaboration, streamline operations, and scale. As an organization, it is also closely aligned with Google’s sustainability goals. Google is carbon-neutral for its operations and has made a public commitment with detailed plans to run on carbon-free energy by 2030, meaning clean power every hour of every day.

Google Workspace has been an invaluable resource to fuel collaboration between the engineers at the Lucent Bio pilot plant, the scientists at the research lab and greenhouse, and on-field agronomists as they conduct trials on Soileos across North America. Without the use of Google Workspace during the COVID 19 pandemic, Lucent Bio would not have been able to achieve their current scale.

“In just 18 months, Lucent Bio has been able to scale manufacturing from 1 kg to 1,000 kg of product per day. This year, we’re poised to take the next big step to 20,000 kg per day. During this scale-up process, we went through several iterations of improvements, resulting in a completely zero-waste manufacturing process—a hugely difficult but impressive achievement in line with our mission to accelerate the transformation of agriculture to sustainability. Every step of the way, Google Workspace has been an essential part of our innovation and growth strategy.”
Michael Riedijk, CEO Lucent Bio

Google Workspace runs on the cleanest cloud in the industry. It helps teams of all sizes, and across all industries, connect, create, and collaborate from anywhere. Workspace recently launched AI-generated summaries in Spaces, which help distributed teams stay focused while quickly catching up on chat messages they might have missed. Innovations like these keep the scientists at Lucent Bio collaborating as they build a more sustainable future for agriculture.

You can find more about Google’s commitment to sustainability here, including our goal to become not just carbon-neutral, but carbon-free by 2030, efforts to combat deforestation, and how we’re supporting clean energy.

Blockchain technology is yielding tremendous innovation and value creation for consumers and businesses around the world. As the technology becomes more mainstream, companies need scalable, secure, and sustainable infrastructure on which to grow their businesses and support their networks. We believe Google Cloud can play an important role in this evolution.

Building on our existing work with blockchain developers, exchanges, and other companies in this space, we are announcing today a new, dedicated Digital Assets Team within Google Cloud to support our customers’ needs in building, transacting, storing value, and deploying new products on blockchain-based platforms. This new team will enable our customers to accelerate their efforts in this emerging space and help underpin the blockchain ecosystems of tomorrow. 

What We’re Doing Today (and Into the Future)

Blockchain and distributed-ledger-based companies like Hedera, Theta Labs, and Dapper Labs have already chosen to build on top of Google Cloud for scalability, flexibility, and security. Moving forward, Google Cloud’s Digital Assets Team will undertake a number of short- and long-term initiatives to support companies in the digital assets/blockchain ecosystem, including:

• Providing dedicated node hosting/remote procedure call (RPC) nodes for developers, allowing users to deploy blockchain validators on Google Cloud via a single click (“click to deploy”).
• Participating in node validation and on-chain governance with select partners.
• Helping developers and users host their nodes on the cleanest cloud in the industry, supporting their environmental, social, and governance initiatives.
• Supporting on-chain governance via participation from Google Cloud executives and senior engineers.
• Hosting several public BigQuery datasets on our Marketplace, including full blockchain transaction history for Bitcoin, Ethereum, Bitcoin Cash, Dash, Litecoin, Zcash, Theta, Hedera Hashgraph, Band Protocol, Polygon, XRP, and Dogecoin.
• Driving co-development and integration into Google’s robust partner ecosystem, including participating in the Google Cloud Marketplace.
• Embracing joint go-to-market initiatives with our ecosystem partners where Google Cloud can be the connective tissue between traditional enterprise and blockchain technologies.

As we build out our team, we’re also exploring opportunities in the future to enable Google Cloud customers to make and receive payments using cryptocurrencies.

Why Partner with Google Cloud

Our customers in this space—both traditional firms seeking to implement blockchain strategies and blockchain-native companies, such as exchanges, app providers, and decentralized platforms—are choosing Google Cloud for three key reasons:

• First, their businesses and their developer ecosystems can build on the industry’s cleanest cloud. Growing in a sustainable manner is top-of-mind for many businesses, but is particularly relevant in the blockchain space, where the ability to run and scale sustainably is critical. Google is carbon neutral today, and we’ve announced our goal to run on carbon-free energy, 24/7 at all of our data centers by 2030. We’ve also rolled out the ability for customers to choose a Google Cloud region in which to run based on carbon footprint data.
• Second, developers building on blockchain-based platforms can benefit from Google’s world-class developer platform. Google Cloud infrastructure ensures that developers can speed up the delivery of software and data on the blockchain, delivering fast access to applications for users. 
• Third, Google Cloud technologies and services will ensure that blockchain-based companies can scale securely and reliably. Google can ensure that data, applications, games, or digital assets like NFTs will be delivered on a stable, secure, and trusted global network.

Google Cloud’s Approach to Blockchain and Digital Assets

Blockchains and digital assets are changing the way the world stores and moves its information —as well as value. As an infrastructure provider, Google Cloud views the evolution of blockchain technology and decentralized networks today as analogous to the rise of open source and the internet 10-15 years ago. Just as open source developments were integral to the early days of the internet, blockchain is yielding innovation and value creation for consumers and businesses. As the technology becomes more mainstream, companies will need scalable, secure infrastructure on which to grow their businesses and support their networks.

As such, we’re applying Google Cloud technology to the blockchain market with the following principles:

• Consistent with Google Cloud’s core business: We are specialists in data-powered innovation with leading infrastructure, industry solutions, and other cutting-edge technology. We pursue blockchain projects and partnerships that align with our mission and our expertise.
• User trust and governance: Blockchain networks raise novel questions concerning legal compliance and user privacy. We will maintain our commitment to our users through a robust focus on privacy and user trust, as well as an uncompromising focus on compliance with applicable laws.
• Network-agnostic: Google’s infrastructure will seek to preserve optionality of networks for the benefit of users. 

We’re inspired by the work already done in the digital assets space by our customers, and we look forward to providing the infrastructure and technologies to support what’s possible with blockchain technologies in the future. If you’re eager to learn more about Google Cloud’s new Digital Assets Team, please reach out to your Google Cloud sales representative or partner manager.

When Dassana co-founders Gaurav Kumar and Parth Shah, formerly founder and founding engineer at RedLock (now Prisma Cloud by Palo Alto Networks), set out on a new startup journey in 2020, they knew exactly where to start: sign up for Google Workspace.

“Every startup I’ve been at, we used Google Workspace,” said Kumar. “We’ve been using it for so long, and we’re all used to it. It’s like drinking water—you don’t think about it.”

“We’re big on user experience,” explained Shah. “Google is one of the few companies out there that is all about building the right kind of user experience that’s easy to follow. The sharing capabilities are amazing and, of course, easy to use. Docs, Sheets, Slides—we use all of it.”

Dassana, which emerged from stealth with $5 million in seed funding earlier this year, is a next-generation security data lake. It provides a holistic picture of security risk across an organization and its business units by ingesting large volumes of structured data in a schema-less fashion. Their success is a great testament to why startups are choosing not only Google Workspace, but a range of Google Cloud products.

Though the Dassana team was comfortable with Workspace from the start, not all their early technology choices were the best fit for the company, and Google Cloud services became more crucial as the startup evolved. For example, the team opted to use Amazon Web Services (AWS) to start their cloud journey, but ultimately started to explore other cloud options when they decided to run their technology platform on Kubernetes.

“We started looking into which cloud platforms provide the best Kubernetes experience,” said Kumar. “Hands-down, Google Kubernetes Engine (GKE) had the best experience. If you look at product velocity and how GKE has evolved over time, from its early days to GKE Autopilot and all the features and other native integrations—nothing even comes close.”

In particular, Kumar noted that the native integration between Google Workspace and GKE was particularly unique and useful. “When I go to Google Workspace and then go to GKE, my identity is already there,” he said. “I don’t have to integrate or manage anything. If I disable an account in Workspace, it’s also disabled on GKE.”

Another advantage is that GKE allows you to set up Google Groups to work with Kubernetes role-based access control (RBAC) for GKE clusters. This lets administrators maintain users and groups outside of GKE and assign RBAC permissions directly to Groups in Workspace without any extra engineering work or overhead management.

“I can actually use my Workspace identity to give granular controls to my GKE workloads. The integration of Google Groups in GKE and Kubernetes is a lifesaver. It’s saved us a lot of hassles,” said Kumar. Kumar also noted that the platform delivers better performance compared to other solutions thanks to the low latency of Google Cloud’s global network.

Like many startups, Dassana has found a powerful combination in Google Workspace and GKE on Google Cloud that lets them connect technologies, easily collaborate with their teams, and rapidly build their product. The team also recognizes the necessity of continued innovation, and is exploring additional Google Cloud products to help them accelerate their momentum. For example, Dassana plans to use the performance and scale of Cloud Storage buckets to store the company’s data. The team is also investigating how to save time by using Pub/Sub to integrate data directly from Google Workspace and other sources for security analytics.

To learn more about why startups like Dassana are choosing Google Workspace and Google Cloud to accelerate their growth and reach their goals, visit our startup solutions pages for Google Workspace and Google Cloud.