Snap inc., the developer of the Snapchat platform, has become a global leader in the social media industry. Snap runs its business on Google Cloud, and relies on Premium Support to optimize its cloud business imperatives. Snap sought new ways to extract business value from their cloud data, so turned to their assigned Google Technical Account Management team to develop a means to strengthen and expand cloud skills to meet their goal.  The Technical Account Managers (TAMs) serve as an extension of the Snap Engineering Program Management team to deliver deep expertise of Google Cloud and guide Snap in their cloud journey including mapping the essential cloud skills for Snap to achieve broader business strategy.  Since Snap employees had varying levels of cloud expertise, it meant that their TAM team needed to design a tailored learning program to optimally meet Snap’s needs.

The TAM team engaged with Google Cloud Customer Experience (CCE) team which included cloud support, learning, consulting, customer success and customer insight and advocacy services. The Google team leveraged a Skill Training Survey for the Snap team to identify, extract and map existing skills to the level of targeted cloud skills that would enable them to design a learning curriculum to boost employee productivity, enable efficient scaling and strengthen the mitigation of technical issues while optimizing their environment for issue prevention. In addition, Google Cloud offered instructor-led virtual training focused on Looker, Kubernetes and others topics of interest and a tailored Snap Global Training Program was launched in the last quarter of 2022.

By including training for Looker, it expanded Snap employees’ ability to reach data-driven decisions. Snap also took advantage of the Google Cloud Skills Boost licenses delivering access to a learning platform with over 700 courses and learning labs,  included with Premium Support. 

Next, the TAMs and CCE teams were tasked to raise internal awareness of the global Snap training program, so they developed a comprehensive marketing and communications plan to drive promotion over a twelve week period to prospective trainees through newsletters, email groups, Slack channels, Engineering meetings, and an internal site dedicated to Snap training resources. 

“Partnering with Google to provide Snap engineers with learning opportunities aligns with Snap’s values of Kind, Smart and Creative.  Investing in growing our team member’s skills helps them personally advance and helps our business achieve our goals.”—Michele Vaughan, Snap Engineering Program Manager

The Google-led Snap Global Training Program includes hands-on, instructor-led training, in-person gamified Cloud Hero Learning Events, and access to on-demand Google Cloud Skills Boost labs. Over 100 trainees at Snap initially participated in the instructor-led training, and more than 500 employees completed the on-demand labs. This training program has enabled Snap employees to develop and strengthen skills in the targeted cloud areas including data visualization, AI and ML, and Kubernetes. In addition, the program ignited a Looker Advisory Professional Services initiative to advise Snap with best practices and improvements for the usage of Looker. These skills enable Snap to extract increased value for their cloud data and guide the future of their business for sustaining a competitive advantage in a dynamic marketplace. 

To learn more about how Google Cloud Customer Experience can support your organization’s business transformation journey with cloud support, learning, consulting, customer success, and customer insight and advocacy services, visit:

•  Premium Support to empower business innovation with expert-led technical guidance and cloud support
•  Google Cloud Training & Certification to expand and diversify your team’s cloud education

Born in Iran as a refugee during the Soviet invasion of Afghanistan, I understand the challenges many people face there to get access to formal education. I was one of eight children in a progressive, yet financially limited, family. We left everything behind in Herat to move to a new country. To make ends meet, my mother sold handmade clothing. She invested what little she earned in my education, which made it possible for me to finish high school. 

While opportunities for education in Afghanistan have increased over the past few decades, there are still many barriers that stand in the way of education for Afghan women—familial expectations, socioeconomic circumstances, cultural stigmas, societal norms and even safety issues. These circumstances make it challenging for women to find work and explain why only 19 percent participate in the workforce, 84 percent lack formal education and are often illiterate, and just 2 percent have access to higher education.

2001 marked the fall of the Taliban in Afghanistan, and many Afghan families, including my own, found hope in their motherland again. The next year, I returned to Herat. Seeing my peers —women just like me with so much potential—I felt compelled to do something. But I knew that in order to help others, I first needed to further my own education. I earned a bachelor’s degree in Computer Science, and later a Master’s degree from the Technical University of Berlin in Germany. 

When I returned to Afghanistan after school, I hoped to share my newly-minted tech skills with Herat women by teaching at the local university. At the time, few women were participating in the public workforce and there were still many extremist, conservative views in the country. I was vocal about inequalities and faced backlash from the community; because of these threats, I came to the United States as an asylum seeker in 2012. 

After arriving in the United States, I was inspired to start Code to Inspire, the first coding school for girls in Afghanistan between the ages of 15 and 25 that provides free after school education in gaming, web development, graphic design, mobile applications and full stack development. Our goal is to empower women with the skills they need to program so that they can drive change in their communities and gain equal access to opportunities and financial independence.

Determined to make this coding school happen, I found myself faced with an interesting obstacle: how could I build an education center in Afghanistan without ever leaving the US? 

To make this possible, I turned to technology—just as I had hoped my future students would. I took a side job teaching Farsi to pay my bills, and built the blueprint for Code to Inspire from a laptop in Brooklyn. I managed everything from my computer working from cafes in New York: fundraising, shipping equipment, recruiting mentors, registering applicants, and developing the curriculum.

To move things forward day-to-day, I use G Suite to communicate and collaborate with my team. I use Hangouts Meet to connect with students remotely during weekly calls and monthly check-ins. We use Google Docs, Sheets and Slides to create essential documents and keep track of our operations. We even used Slides for our first pitch deck, which I shared with my board to get their feedback. This power and connectivity enabled a refugee to make her dream come true, and built up the digital literacy of the women I was working with back home!

Since opening its doors, 150 girls have studied with us, and the students have created so many interesting projects. One inspiring example is the popular mobile game, Afghan Hero Girl, which has taken off in Afghanistan and abroad, and was even recognized by the local government. The girls developed the game to show a female protagonist dressed in traditional Afghan garb, who undergoes obstacles that are relatable to them.  

Over 50 women have graduated from Code to Inspire, and 20 have secured remote full-time employment and freelance projects. Many of these women are even out-earning their male relatives who have become huge supporters of the program.

By 2030, we hope to open two additional schools in Kabul and Mazar that can serve up to 500 girls and provide employment opportunities within six months of graduation. From the ruins of a shattered nation and shattered lives of refugees can come treasure, if we know where to find it. For me, the girls in Afghanistan are the treasure and investing in their education is the future of a peaceful Afghanistan.

Scaling Virtual Support in the Pandemic Era: The AI Connection

Since the early days of the pandemic, we’ve partnered with government organizations and academic institutions to serve communities at scale with Contact Center Artificial Intelligence (CCAI). I sat down with Bill MacKenzie, IT liaison for the Upper Grand School District in Ontario, and Marco Palermo, director of digital government and modernization, to discuss how they embraced CCAI to introduce scalable service delivery to residents and students alike. I’m sharing more on their stories below, and for the full overview, check out our Google Cloud Public Sector Summit session, Scaling Virtual Support in the Pandemic Era: The AI Connection.

Upper Grand School District: Answering questions with speed and accuracy

Bill MacKenzie described the Upper Grand School District’s struggles at the beginning of the pandemic, particularly helping parents with IT issues. The staff-oriented help desk was not equipped to assist parents trying to securely login for students as young as kindergarten. Without sufficient support for parents, the District was struggling to handle thousands of phone calls a day.

To alleviate the manual strain, they turned to Quantiphi, a Google Cloud partner, to implement Google Cloud Dialogflow. They were fully functional within a few weeks. The new website provided real-time responses as well as clear documentation to help parents get up and running quickly.

“In the first 10 days, we had over 5,000 hits, and the accuracy rate was 92%,” MacKenzie said. 

The district doesn’t know what the future holds, but now that they have been through the process, they are confident they now understand how to create their own bots to meet critical needs.

City of Toronto: Getting critical information to the community

Marco Palermo explained how the city of Toronto was facing a very rapid and fluid situation at the beginning of the pandemic. Getting information to constituents was extremely important, and they needed alternative channels to deliver that information.

Toronto has been committed to workforce equity and inclusivity in order to best represent the diversity of its residents. As a result, solutions had to be accessible to all. The bot handled 25,330 unique users and addressed 20,174 total questions with an 80% accurate response rate in the first four months. It’s been a huge success for the city, with plans to expand its capabilities.

Personalized response to the pandemic challenge

I noted that even before the pandemic, government leaders were asking for a way to provide more flexible personal experiences and better support outside of normal business hours. Around 60% of constituents want more self-service options and 75% would happily interact with digital resources if they could get the answers they needed.

Google Cloud CCAI  addresses these needs with a single core of intelligence that provides a consistently high-quality conversational experience—human or virtual—across all channels and platforms. It can be deployed on legacy infrastructure without upgrades in an average of two weeks.

CCAI operates with a conversational core that centralizes the ability to talk, understand, and interact, orchestrating high-quality conversations at scale. It provides services in three different ways:

• Virtual Agent AI allows natural conversation with customers to identify and address their issues effectively
• Agent Assist AI helps human agents by providing real-time turn-by-turn guidance so they can better serve constituents
• Insight AI determines metrics and trends in real-time to enable faster and more accurate insights

CCAI provides consistency across every application. It can go off-script when answering complex questions, adjusting human conversation with the capacity to handle unexpected stops and starts, odd word choices, or implied meanings. It can also handle multiple use cases for the customer, such as taking payments, updating information, providing information, and more. By allowing agencies to automate routine tasks and reduce the amount of time employees need to dedicate to answering calls, the solution created cost savings for the agency.

Explore more on this session by visiting the Public Sector Summit on-demand video.

Did you know API traffic for Apigee customers increased 46% year-over-year, to 2.21 trillion calls, between 2019 and 2020? If you have more questions on APIs trends and their role in disrupting enterprises digitally, you can catch up on key take aways from the Google Cloud’s State of API Economy 2021 report and insights from Google’s experts on API-best practices.