Every year at CES, people from around the world experience the latest and greatest that consumer tech has to offer. In 2021, CES will be in an all-digital format for the first time.

So how can a virtual show like CES create immersive experiences for attendees tuning in remotely? That’s an interesting challenge for the cloud, and of course, every challenge presents an opportunity.

Google Cloud and 5G help enterprises deliver new experiences

Earlier in 2020, we announced our enterprise telecommunications strategy to deliver workloads to the network edge on Google Cloud, and during our SearchOn event last October, we announced how cloud streaming technology can power augmented reality (AR) in consumer search results.

Now, we’re merging the best of both worlds: Technology built for consumer search can take advantage of our enterprise edge capabilities. In light of the COVID-19 pandemic, this past year accelerated our support for enhanced consumer experiences across the board in novel ways. For example, we attempted to address questions such as how potential buyers can make a purchasing decision when they can’t see the product up close. This question becomes even more critical when considering a large purchase such as a new car.

That’s exactly what Fiat Chrysler Automobiles (FCA) and Google Cloud are working together to solve. As part of FCA’s Virtual Showroom CES event, you can experience the new innovative 2021 Jeep Wrangler 4xe by scanning a QR code with your phone. You can then see an Augmented Reality (AR) model of the Wrangler right in front of you—conveniently in your own driveway or in any open space. Check out what the car looks like from any angle, in different colors, and even step inside to see the interior with incredible details.

“As we continue our journey towards becoming a customer-centric mobility company, FCA is adopting emerging technologies that enable us to accelerate and deliver at the speed of our customers’ expectations,” said Mamatha Chamarthi, Chief Information Officer, FCA – North America and Asia Pacific. “Through our collaborative partnership with Google, we are able to expand our efforts to provide an immersive customer experience.”

Harnessing the power of edge with 5G

In order to create a mixed-reality experience with a 3D car model, computer-aided design (CAD)-based data sources that represent a 3D vehicle with highly detailed geometry, depth, texture, and lighting were used. High-fidelity models, such as cars with full interiors, often mean large files (GBs in size). Traditionally, depending on your connection, this can result in long waiting times as assets are downloaded onto your phone. In addition, while mobile phones are more powerful than the Apollo Guidance Computer, they are no match for the power we have in the cloud. We still want to bring these high end experiences to everyone, regardless of their respective device or geographical location.

We solve this problem by rendering the model in Google Cloud, then streaming it to the devices.

Specifically, the Cloud AR tech uses a combination of edge computing and AR technology to offload the computing power needed to display large 3D files, rendered by Unreal Engine, and stream them down to AR-enabled devices using Google’s Scene Viewer. Using powerful rendering servers with gaming console grade GPUs, memory, and processors located geographically near the user, we’re able to deliver a powerful but low friction, low latency experience. This rendering hardware allows us to load models with tens of millions of triangles and textures up to 4k, allowing the content we serve to be orders of magnitude larger than what’s served on mobile devices (i.e., on-device rendered assets). Doing so leverages high-speed 5G connectivity and streams directly from Google Cloud’s distributed edge, delivering a rich, photorealist immersive experience. Customers like FCA benefit from Google’s years of investment and expertise in streaming technology (have you tried playing Cyberpunk2077 on Stadia yet?). With the expansion of 5G networks, not only will streaming enable the experience for anyone anywhere, but it will also cut the wait time of downloading large assets required for detailed AR/VR experiences, ultimately providing instant gratification.

Applications and experiences are at the core of a winning edge proposition

We’re working to make these capabilities available to all enterprise customers to enable innovative use cases such as leveraging AR to help design teams collaborate, technicians perform machine diagnostics, creating next-generation, live video experiences for sports events, enabling new customer experiences across many industries, and supporting our customers in their digital transformation. Stay tuned!

To see the Jeep Wrangler 4xe come to life whether you’re attending CES or not, scan the QR code below, or check out the FCA CES website. Depending on your OS, device, and network strength, you will see either a photorealistic, cloud-streamed AR model or an on-device 3D car model, both of which can then be placed in your physical environment.

Want to know the latest from Google Cloud? Find it here in one handy location. Check back regularly for our newest updates, announcements, resources, events, learning opportunities, and more. 

Tip: Not sure where to find what you’re looking for on the Google Cloud blog? Start here: Google Cloud blog 101: Full list of topics, links, and resources.

Week of May 24-May 28 2021

• Google Cloud for financial services: driving your transformation cloud journey–As we welcome the industry to our Financial Services Summit, we’re sharing more on how Google Cloud accelerates a financial organization’s digital transformation through app and infrastructure modernization, data democratization, people connections, and trusted transactions. Read more or watch the summit on demand.
• Introducing Datashare solution for financial services–We announced the general availability of Datashare for financial services, a new Google Cloud solution that brings together the entire capital markets ecosystem—data publishers and data consumers—to exchange market data securely and easily. Read more.
• Announcing Datastream in Preview–Datastream, a serverless change data capture (CDC) and replication service, allows enterprises to synchronize data across heterogeneous databases, storage systems, and applications reliably and with minimal latency to support real-time analytics, database replication, and event-driven architectures. Read more.
• Introducing Dataplex: An intelligent data fabric for analytics at scale–Dataplex provides a way to centrally manage, monitor, and govern your data across data lakes, data warehouses and data marts, and make this data securely accessible to a variety of analytics and data science tools. Read more. 
• Announcing Dataflow Prime–Available in Preview in Q3 2021, Dataflow Prime is a new platform based on a serverless, no-ops, auto-tuning architecture built to bring unparalleled resource utilization and radical operational simplicity to big data processing. Dataflow Prime builds on Dataflow and brings new user benefits with innovations in resource utilization and distributed diagnostics. The new capabilities in Dataflow significantly reduce the time spent on infrastructure sizing and tuning tasks, as well as time spent diagnosing data freshness problems. Read more.
• Secure and scalable sharing for data and analytics with Analytics Hub–With Analytics Hub, available in Preview in Q3, organizations get a rich data ecosystem by publishing and subscribing to analytics-ready datasets; control and monitoring over how their data is being used; a self-service way to access valuable and trusted data assets; and an easy way to monetize their data assets without the overhead of building and managing the infrastructure. Read more.
• Cloud Spanner trims entry cost by 90%–Coming soon to Preview, granular instance sizing in Spanner lets organizations run workloads at as low as 1/10th the cost of regular instances, equating to approximately $65/month. Read more.
• Cloud Bigtable lifts SLA and adds new security features for regulated industries–Bigtable instances with a multi-cluster routing policy across 3 or more regions are now covered by a 99.999% monthly uptime percentage under the new SLA. In addition, new Data Access audit logs can help determine whether sensitive customer information has been accessed in the event of a security incident, and if so, when, and by whom. Read more.
• Build a no-code journaling app–In honor of Mental Health Awareness Month, Google Cloud’s no-code application development platform, AppSheet, demonstrates how you can build a journaling app complete with titles, time stamps, mood entries, and more. Learn how with this blog and video here.
• New features in Security Command Center—On May 24th, Security Command Center Premium launched the general availability of granular access controls at project- and folder-level and Center for Internet Security (CIS) 1.1 benchmarks for Google Cloud Platform Foundation. These new capabilities enable organizations to improve their security posture and efficiently manage risk for their Google Cloud environment. Learn more.
• Simplified API operations with AI–Google Cloud’s API management platform Apigee applies Google’s industry leading ML and AI to your API metadata. Understand how it works with anomaly detection here.
• This week: Data Cloud and Financial Services Summits–Our Google Cloud Summit series begins this week with the Data Cloud Summit on Wednesday May 26 (Global). At this half-day event, you’ll learn how leading companies like PayPal, Workday, Equifax, and many others are driving competitive differentiation using Google Cloud technologies to build their data clouds and transform data into value that drives innovation. The following day, Thursday May 27 (Global & EMEA) at the Financial Services Summit, discover how Google Cloud is helping financial institutions such as PayPal, Global Payments, HSBC, Credit Suisse, AXA Switzerland and more unlock new possibilities and accelerate business through innovation. Read more and explore the entire summit series.
• Announcing the Google for Games Developer Summit 2021 on July 12th-13th–With a surge of new gamers and an increase in time spent playing games in the last year, it’s more important than ever for game developers to delight and engage players. To help developers with this opportunity, the games teams at Google are back to announce the return of the Google for Games Developer Summit 2021 on July 12th-13th. Hear from experts across Google about new game solutions they’re building to make it easier for you to continue creating great games, connecting with players and scaling your business. Registration is free and open to all game developers. Register for the free online event at g.co/gamedevsummit to get more details in the coming weeks. We can’t wait to share our latest innovations with the developer community. Learn more.

As I was preparing for my fireside chat with Dmitri Alperovitch, Founder and Former CTO of CrowdStrike and Executive Chairman of the Silverado Policy Accelerator, for the Google Cloud Government Security Summit taking place on Tuesday, July 20th, I was reflecting about recent developments in cybersecurity, Zero Trust best practices – including aspects of Google’s journey – and the benefits that this approach to cybersecurity brings to the public sector. 

As Dmitri and I discussed what we wanted to share during our session at the Government Security Summit, I quickly realized how pertinent the information was to our public sector audience. For that reason, ahead of Tuesday’s event, I wanted to give you a glimpse of what is to come in our fireside chat. Read below for an exclusive preview of what we plan to discuss. If you are planning to attend on Tuesday, we encourage you to ask questions through our interactive chat function and sign up for 1:1 time with our Ask the Expert program. 

Check out my chat with Dmitri below…

Heather: What do you see as the most significant changes in both the attack surface and cybercriminal tactics in recent years? And why do these changes present unprecedented challenges for public sector? 

Dmitri: In terms of the threat landscape, the more things change, the more they stay the same. The adversaries haven’t changed that much. It’s actually striking. Not all threats are emanating from governments or state actors – either directly or by providing safe harbor to criminals – but a large portion are. That has not changed. The volume and scale of attacks have grown, however, and become massive. And now, the greatest challenge is that everyone is a target. Before, only top-end institutions and government organizations were facing nation state threats. That has changed either through targeted attacks or accidental ones, such as WannaCry. The question now is “How do we protect the most vulnerable and extend much-needed protection to smaller organizations that do not have deep security expertise or resources?”

Heather: Earlier this year, the Biden Administration released its Cybersecurity Executive Order (EO). What do you see as the most important takeaways and potential impact of the EO? 

Dmitri: The Cybersecurity EO is set to have a significant impact. The biggest change is a shift in strategy. For many decades, we all had the mentality that we have to keep attackers out of the network. That is great in theory, but we all know that it is a virtual impossibility with a network of any significant size. Adversaries will find a way in. And, we used to think it was game over once they were in the network.

Then about 10 years ago, we began to see a change. Google led the way with its BeyondCorp strategy as did Lockheed Martin with its sentinel Kill Chain framework. Now, when an adversary penetrates a network, it’s not the end of the game, but the beginning. That is the case if the organization is prepared with a network architecture built around Zero Trust principles. The adversary now has to move laterally, steal credentials, and elevate privileges to get to the resources they want. A Zero Trust architecture can slow them down and give organizations time to detect and eject adversaries from the network. The EO recognizes the power of this approach and has made Zero Trust its fundamental tenet.

Heather: Federal agencies have spent the last 60 days looking at Zero Trust and developing their plans. What do you hope to see? What is critical to accelerating implementation?

Dmitri: The EO establishes a very ambitious timeline, and the US government is not known to move rapidly due to a number of restrictions and considerations. That said, the EO recognizes the idea that logging has to be at the center of modern architecture. Agencies need full visibility into what is going on at endpoints and across the network, have to hunt continuously across networks for adversaries, and must work to rapidly eject them. That is at the core of the EO, and it is a great shift. The private sector should be watching and learning as well.

Heather: What pitfalls should the Federal government look out for in moving forward to implement the EO?

Dmitri: One of the main challenges is the limited authority of the President. Congress is the only branch with the power to change the laws. While the establishment of the Cybersecurity and Infrastructure Security Agency (CISA) a few years ago allows for hunting across agency networks, CISA still has limited authority. It cannot manage the cybersecurity of more than 120 civilian agencies.

Some agencies are performing well when it comes to security, but we have to recognize that this is not the norm. Not all agencies have the capacity to recruit the best cybersecurity talent, but their needs may be just as great. We need to centralize capabilities and leverage the cloud, like Google, to provide all agencies with the best cyber talent and resources.

Join us at the Google Cloud Government Security Summit to hear the rest of our conversation. The event is complimentary. Register today to reserve your spot on July 20th. If you have any questions about the event, please reach out to us at cloudsummitsupport@google.com.