How TapClicks' Google Cloud Migration Makes Life Easy for Marketers - Build What's Next
Case Study

How TapClicks’ Google Cloud Migration Makes Life Easy for Marketers

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TapClicks, a smart marketing cloud, migrated its core applications to Google Cloud to reduce costs, address data-sharing concerns for its customers and explore new possibilities. Learn how this managed their customers' marketing infrastructure.

Editor’s note: In this blog post we learn how TapClicks migrated to Google Cloud to offer their marketing customers a unified platform for data management, operations, insights, and analysis.

TapClicks is a smart marketing cloud, powered by data, that unifies our customer’s marketing. By choosing to migrate our core applications last year to Google Cloud, we cut costs, solved data-sharing concerns for our customers, and opened our stack up to a new ecosystem of possibilities. 

The core problem that we’re solving for our customers is how to manage their marketing infrastructures data and operations. Life isn’t easy for marketers now. There are 7,000 different vendors servicing this space today – creating much complexity between digital agencies, media, and brands. Marketers face challenges in navigating all of these systems, logging in and out, understanding pacing goals, and managing the flow of marketing data so they can analyze and report internally as well as to their clients at scale.

We unify omnichannel campaign data (250 API connectors and 6000 Smart Connectors ™ ) from a plethora of marketing sources on an automated data warehousing solution, creating simplicity for organizations. Over 4,000 agencies, media companies, and brands use our Marketing Operations and Data Management Platform, which imports data at scale and creates an automatic data warehouse on Google Cloud. Teams can also leverage TapClicks, like our world class Facebook connector, to import data directly into Google Data Studios.  Beyond importing and storing, we also provide data exporting to other Google solutions like Google Data Studio and Google Sheets.  We also create interactive dashboards that let stakeholders and clients analyze their data, as well as automated, multi-channel reports that go out to clients at specified times. So channel comparisons, optimizations, attribution, and calculations are easily performed.  Some of our customers are able to generate hundreds of thousands of individual reports and dashboards for their clients.

Although we may be best known for our reporting and analytics, we also empower teams managing the marketing operations workflow from customers and internal stakeholders, especially at scale. Our user-friendly, configurable system helps manage their orders and campaigns. Through automation of this process, we deliver tremendous amounts of efficiency, time saving, cost savings, and reduction of errors. The combination of these solutions makes up our unified platform, with additional capabilities like marketing intelligence that offers competitive and brand-level analysis. This is a disruptive solution in use by all leading media companies, agencies and many brands.

Partnering for possibilities

We faced a few challenges with our original tech stack, which included a mix of the leader in web services revenue, leaders in high performance data warehousing, as well as vendors on bare metal servers. 

  • One challenge was around costs, which were growing. 
  • Second, many of our customers work with multiple brands, and are very hesitant to share their data with the leader in web services, who’s often viewed as their competitor. 
  • Third, these vendors are more focused on their own revenue rather than a true long term partnership that would enable their customers to enjoy similar success as they have experienced.

When looking at other cloud providers, Google Cloud emerged for us as the front runner. They were competitive on costs, and their native Kubernetes support was superior— a big selling point for our DevOps team. There’s also a movement in the marketing and advertising industry away from AWS toward Google Cloud because of the data-sharing concern. Finally, most of our customers are already using Google Cloud tools, so there’s brand recognition and familiarity there, and easier integrations with their own systems.

Migrating to Google Cloud

Our migration, which took about five months, involved moving a significant chunk of our infrastructure, including our core applications, using Google Kubernetes Engine (GKE). In our legacy architecture, each of our clients was assigned to one of our virtual machines (VMs), and there was a lot of unused capacity because we had to provision for the max usage. We appreciated GKE’s cloud native capabilities, especially autoscaling, a huge benefit for our web application. We have varying usage patterns during the day, and though our application is mostly used during business hours, there are also days in the month of higher usage, and autoscaling saves us time and costs. GKE also makes deployments much easier, and we anticipate a lot of benefits there for our developer environments. We’ve moved some of our microservices into GKE and plan to move more in the future. All in all, we were able to migrate our core products and the bulk of our AWS spend successfully to Google Cloud. 

We also moved from our other vendors Relational Database Service (RDS) to running MySQL on our own VMs on Google Cloud, which gives us more flexibility in terms of settings and fine tuning. We’re still trying to find the best mix as we’re modernizing our infrastructure, and we took this opportunity to migrate from MySQL 5.7 to 8.0.  

Our next stage is exploring more of the capabilities and services of Google Cloud, including BigQuery, which we’re considering for our own data warehouse. The fact that we could also run Snowflake on Google Cloud, if needed, was another selling point for our migration. 

We’re especially interested in BigQuery ML’s machine learning and natural language processing capabilities, which enabled better predictive insights. Our customers want insights from their campaigns— which are working, which are paying off, where should they invest next? Using our platform, they’re looking not only to generate reporting, but also identify opportunities to improve campaign performance. We plan to use AI and ML to improve those capabilities, so that our customers can seamlessly unlock insight and intelligence from their marketing data and campaigns.

Double-clicking on Google Cloud

For us, being able to deeply leverage and partner with Google Cloud to deliver those solutions on a single stack is critical, and we think our customers will love it. We see TapClicks and Google Cloud partnering at a level beyond what you typically see in a cloud provider relationship. Already, fifty percent of our company is working with various Google Cloud solutions, and we envision TapClicks and Google Cloud as extensions of each other, providing a single, powerful platform solution. 

Google Cloud understands the partnership concept, and their team was able to shine a light on their services and what they could bring to the table. Compared to our previous experiences, dealing with the Google Cloud team has been a true pleasure. Now that we’ve migrated, we’re ready to take our next steps into the services available to us in the Google Cloud ecosystem, and the problems we’ll continue to solve for our customers. Learn more about TapClicks and BigQuery ML.

Case Study

Insurer Uses Google Cloud AI to Battle Slow Growth: It Improves Sales by 5% in 8 Weeks

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South Africa-based insurer, PPS, was faced squeezing growth and profitability, and decided to migrate its infrastructure to GCP. The move allowed it to tackle strategic goals more quickly, such as an ambitious AI-powered product recommendation platform. That single project create 5% sales growth in just 8 weeks.

For a business to succeed in the long term, it needs to learn not just to adapt to inevitable change, but to harness it. South Africa-based PPS has been an insurance company since 1941 and today is the biggest mutual insurance provider in the country.

As a mutual company, PPS is owned by more than 200,000 members, making them shareholders. In recent years, PPS and other companies like it have been affected by a number of external factors.

“For one thing, technology platforms have brought in a new gig economy that has all kinds of implications for insurance,” says Avsharn Bachoo, CTO at PPS. “What we’ve been seeing is basically a disruption of the South African insurance industry. We chose to see that as an opportunity.”

“Our servers were at the end of their life cycle and we had to decide whether to refresh them or switch completely. To embrace the world of AI and machine learning effectively, we knew we needed a cloud-based infrastructure. We’ve found the answer in Google Cloud Platform.”

Avsharn Bachoo, CTO, PPS

In early 2018, faced with an uncertain economic environment that was squeezing growth and profitability, PPS decided to transform itself from a traditional broker-based business into a digital insurance provider. A key pillar of this new strategy was to overhaul the company’s technology infrastructure. To turn the strategy into reality, Avsharn and his team chose Google Cloud Platform (GCP).

“Our servers were at the end of their life cycle and we had to decide whether to refresh them or switch completely,” says Avsharn. “To embrace the world of AI and machine learning (ML) effectively, we knew we needed a cloud-based infrastructure. We’ve found the answer in Google Cloud Platform.”

Power, speed, flexibility with Google Cloud Platform

Previously, PPS maintained an on-premises IT infrastructure, which worked for its traditional business but was unsuited for its new way of working. In early 2018, the company started working on new products for its members but this required large amounts of compute power that proved prohibitively expensive with on-premises servers. Even existing products were starting to require more than the infrastructure could deliver. Aging equipment meant that it’s testing and quality assurance environments bore little resemblance to the actual production environment.

“We had no pre-production environments at all,” says Avsharn, resulting in more work for developers after products had been released. Meanwhile, the capital required to buy and configure more servers for new projects meant fewer resources available for innovation, and left the company less able to react to changes in the market. PPS knew it had to find a cloud-based alternative.

Shortly after devising a new digital strategy, PPS engineers attended a training session on cloud infrastructure given by leading South African Google Cloud Partner Siatik. Impressed with the presentation, PPS engaged Siatik to help run a proof of concept for a cloud-based infrastructure, running on GCP. With on-site engineers and constant communication, Siatik formed a very close working relationship with PPS. “The team at Siatik was exemplary,” recalls Avsharn. “They were well-organized, with cutting-edge technical acumen and very creative solutions to our problems. They were real game-changers.”

“We wanted the platform to retrain its models in response to new data and improve its recommendations with more information. Normally this would be a manual process but Google Cloud ML Engine lets the models do this automatically.”

Kimoon Kim, Lead Solution Architect and Data Engineer, Siatik

The proof of concept was successful, with GCP outperforming the existing infrastructure in terms of how it handled compute demands, databases, and storage.

“It’s the speed of GCP that really impresses us,” says Avsharn. PPS saw that GCP wasn’t just an opportunity to migrate its existing infrastructure to the cloud. With Siatik’s help, it redesigned its monolithic core architecture to one based around microservices using Google Kubernetes Engine (GKE). For data processing and storage, Cloud Dataflow and Cloud Datastore proved invaluable, while Stackdriver helped the IT team stay on top of logging and monitoring the system.

“Google Cloud makes migrations very easy,” says Brett St. Clair, CEO at Siatik. “It takes care of all the hard work with configurations and replications, so when we switch the machines on, everything is ready and working.”

The ease with which PPS migrated to GCP means that it can now tackle strategic goals much more quickly than before. The most ambitious of these is an AI-powered product recommendation platform. Information is collected from customers who opt in at a defined point in their journey, this database is queried using BigQuery, and the information is fed into the platform. The AI model then calculates the most appropriate products for each member, according to their personal history.

“Most of the product recommendation engines out there are based on clustering, where you’re offered products based on your peer groups,” explains Avsharn. “For the first time, we can make recommendations to members based on their individual preferences and historical behavior. That’s really powerful for us.”

Siatik helped PPS use TensorFlow and Cloud Machine Learning Engine to build the AI platform. For the engineers, these easy-to-use tools helped speed up the process considerably, allowing them to host the models locally without any fuss. Previously, it took one to three months to manually build the model and match an offer to a customer. With the AI platform, a match takes just a few minutes. Cloud ML Engine, in particular, helped the platform adapt to new information on the fly and easily make adjustments to its hyperparameters, that is, preset variables which define the model-training process.

“We wanted the platform to retrain its models in response to new data and improve its recommendations with more information,” says Kimoon Kim, Lead Solution Architect and Data Engineer at Siatik. “Normally this would be a manual process but Google Cloud ML Engine lets the models do this automatically.”

“Google Cloud helped us cancel out a lot of the noise around machine learning and AI. We don’t have to build new complicated algorithms or hire huge teams of data scientists to benefit. We just bring our data and use the right tools to focus on what’s really important.”

Avsharn Bachoo, CTO, PPS

Harnessing artificial intelligence for real-world results

PPS deployed its new AI recommendation platform in December, 2018. Just a couple of months later, its impact was clear. “In around eight weeks, we saw a 5 percent growth in sales,” says Avsharn. “It’s been a direct result of building our recommendation platform with Google Cloud. We can offer the right products to the right members.”

For developers and engineers at PPS, working with Google Cloud gives them access to high performance technology and automation options with GKE. As a result, the infrastructure runs 70 percent faster than before with fewer cores and less memory. Developers can also work in mature testing environments, and for the first time, are able to build pre-production environments, leading to better quality products. More strategically, moving to a serverless, cloud-based infrastructure has helped PPS take control of its budget, moving away from intermittent, large capital spends to more manageable, project-to-project flows of operational expenditure. The company expects to see savings of around 50 percent, or $695,000.

“We have a lot more flexibility with our resources thanks to Google Cloud,” says Avsharn. “When we have a new idea, we don’t have to outlay new capital such as servers before we can even start working on it. We just spin up instances when we want and spin them back down when we’re done.”

With the AI platform deployed and working well, PPS is already looking at ways to improve it, including real-time updates and further automation. Soon, the company will integrate the platform with more sales campaigns for more effective targeting to boost sales even further. Meanwhile, it’s also experimenting with machine learning to spot patterns in data at scale for fraud analytics and risk assessment.

For PPS, working with Google Cloud has helped it transform quickly and effectively from disrupted to disruptor. The company is now looking to gain the same transformative effects by implementing G Suite for increased productivity and collaboration.

“Google Cloud helped us cancel out a lot of the noise around machine learning and AI,” says Avsharn. “We don’t have to build new complicated algorithms or hire huge teams of data scientists to benefit. We just bring our data and use the right tools to focus on what’s really important.”

Blog

Three Benefits of VPC Network Peering for SAP Managed Apps

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Google Cloud's VPC Network peering capability to connect SAP managed environment with Google Cloud apps and services can strengthens security, and deliver benefits in three key areas. Read to learn how VPC Network peering enhances value of SAP apps!

Over the past year, RISE with SAP has emerged as a valuable solution for SAP customers seeking a faster, simpler, and more affordable path to the cloud. RISE with SAP is a subscription-based offering that typically includes a number of fully managed cloud application options, including SAP S/4HANA Cloud and elements of the SAP Business Technology Platform. It’s a great way to migrate your business to modern cloud ERP applications, while handing off the implementation and management to SAP and freeing your own IT staff to focus on other projects.

As a strategic partner for RISE with SAP, Google Cloud works closely with SAP to ensure reliable, secure, high-performance connectivity between your SAP managed applications and your other Google Cloud applications and services. Today, we’re focusing on a Google Cloud capability that plays a big part in achieving this goal: VPC network peering. If your company uses Google Cloud to host its RISE with SAP managed applications (or any other SAP-managed offering, such as SAP Enterprise Cloud Services), it’s worth learning more about why VPC network peering is an important capability and how your network admin can implement it.

We recently co-authored a white paper with SAP that goes into technical detail about how VPC network peering works and includes step-by-step configuration instructions. But it is useful to understand, at a higher level, why it matters for RISE with SAP subscribers.

When SAP implements your RISE with SAP managed applications on Google Cloud, it also provisions a virtual private cloud (VPC) — a virtualized network that provides the same functionality, performance, and security benefits as a dedicated physical network — for this SAP environment. In fact, a VPC actually gives you some capabilities that a physical network can’t match, such as the ability to increase IP space without downtime.

Using VPC network peering to connect your SAP managed environment with your Google Cloud applications and services gives you three key benefits: 

  • Network latency: Traffic that remains inside Google’s network enjoys lower latency than connectivity that uses external addresses.
  • Network security: Service owners do not need to have their services exposed to the public internet and deal with its associated risks.
  • Network cost: Rather than pay egress bandwidth costs for networks using external IPs to communicate, peered networks can use internal IPs to communicate, saving you money on those egress costs. Regular network pricing still applies to all traffic.

Many customers also appreciate the flexibility they get from VPC network peering: It supports the ability to peer your own VPC networks with other VPC networks that reside in different projects and even in different organizations.  

Using VPC network peering to strengthen your SAP security posture

Most Google Cloud customers find VPC network peering most useful to ensure seamless connectivity between their SAP managed applications and the rest of their Google Cloud environment. But some companies also rely on VPC network peering to gain greater control over the security of their cloud environments. This can include:

  • Implementing additional network security capabilities, such as advanced firewalls, intrusion detection, and network package inspection, that go above and beyond standard SAP security measures.
  • Leveraging Google Cloud Interconnect to link your on-premises and Google Cloud environments, including your RISE with SAP managed applications, without sending traffic across the public internet.

Once your company has configured VPC network peering, things get even more interesting. Google Cloud offers plenty of ways to complement and enhance the value of your SAP applications: using Google BigQuery to consolidate and enrich your SAP application data; relying on Google AI/ML capabilities to sharpen your predictive analytics and real-time decision-making; or leveraging Google Kubernetes Engine to jump-start your own cloud-native application development efforts, among many other examples

Some of the world’s biggest SAP customers, including The Home Depot, and Cardinal Health,  have chosen Google Cloud to migrate their business-critical SAP applications. And we’ve seen how useful VPC network peering can be for SAP customers to unlock the full value and potential of Google Cloud. Be sure to download our white paper so you can get VPC network peering configured for your RISE with SAP managed applications, and discover for yourself just what’s possible when you run SAP applications on Google Cloud.

How-to

Create and Protect Admin Accounts

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Follow the resource manager guide to ensure the admin accounts on cloud infrastructure are not compromised and can easily be recovered and repaired. Read the illustrated example to safeguard identity and access management within your org framework.

Setting up your new cloud infrastructure is scary. Extra scary when you realize that someone (is it gonna be you?) gets to have phenomenal cosmic power over the whole thing. 

Yes, I’m talking about the admin account, and today we’ll dig into why they are important, dangerous and different.

When the team at pistach.io got their nuts-as-a-service business growing fruitfully, they knew they needed to think carefully about admin accounts. These people would have tremendous control over their use of Google Cloud, and they could potentially cause very big problems if any were compromised. Definitely resources that require a protective shell.

Pistacios

Early in pistach.io’s development, an employee named Walter Nutt wanted to play a prank by changing his co-worker’s profile photo from an almond to a peanut (pretty devious, since a peanut is actually a legume). He didn’t have access to his friend’s computer, but he did have access to the company’s Cloud Storage bucket. While searching for the profile photo in question, Wally inadvertently deleted the entire contents of the bucket! 

As he searched for ways to restore its contents, Wally modified access to two other pistach.io buckets.  The company was ground to a halt for a week while teams worked to crack through the permissions issues.

Time to rethink permissions a bit, so this couldn’t spoil their buttery smooth operations in the future.

Following the resource manager guide, the team made a super admin email address that wasn’t tied to a particular individual or Workspace account, and secured it with strong multi-factor authentication. This would be their backup in case an admin account were to be compromised, so they could recover and repair.

The team already uses Google Workspace, so they have an organization set up already. That creation process established initial super administrators, allowing them to create and modify all other resources inside the organization. As they looked toward using Google Cloud, the super administrators could:

  1. Give the admin role to people, for Cloud
  2. Act as a point of contact for account recovery
  3. Modify or delete the organization if needed

Making admin users for the organization allows other people to then flesh out the resources and policies for pistach.io, before they go nuts and give everyone all the permissions. While that would speed things up, it would make it easy for an attacker to crack through the security shell because any account compromise could give ousize access. Yikes!

Pistachio Pun

Instead, the IT leads specified certain people to act as organization admins, and then gave them permissions to:

  1. Define Identity and Access Management policies
  2. Structure the Resource Hierarchy
  3. Delegate control of specific Cloud elements to others on the team

Once those organization admins were set up, they could give management and oversight of Compute, Storage, Networking and other resource types to the relevant leads, making sure each person had just the right amount of permission for the role they needed to perform. The organization admins don’t have permissions themselves to make these resources. They just delegate. 

Iam Overview Basics

Now each person can accomplish the job they’re responsible for, but doesn’t have overly permissive access. Delegating like this keeps the entire organization safer, and limits the blast radius if someone does manage to break in.

You can go through these steps yourself with this tutorial.

By default the creation of an organization resource for the domain gives everyone the ability to create projects and billing accounts. Once they set up their Organization Admin at pistach.io they decided to remove some of these wide permissions and, in a nutshell, bring everything down to a much finer control. So people could get permissions for a folder or a project, but not the entire organization!

Remember to take care of your admin roles, as they have the power, and responsibility, to cause serious harm if not used safely. Be safe with your Identity and Access Management. And keep your data yours! 

Next time we join you we’ll take a crack at creating and provisioning an app to run inside the policies and resource management frameworks created today.

Case Study

If You Run Your Country’s Largest Retail Franchise, How Do You Pull Together, in Sync?

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Tired of failing email systems, South Africa’s largest electrical retail franchise switched to G Suite. The move eliminated email downtime, enabled cross-company assessments on dashboards, faster sharing of ideas, and seamless administration.

In 1984, Mario Maio set up a small business manufacturing electrical transformers in his Johannesburg garage. Over the next two decades, the ACDC Dynamics company he created came to dominate manufacturing, import, and distribution in South Africa’s electrical goods sector. Then, in 2007, Mario’s son, Ricardo Maio, founded a retail arm to the business, ACDC Express. Today ACDC Express is South Africa’s largest electrical retail franchise, with 29 franchise stores across the country. Eight of those franchises joined in 2017 alone, and ACDC Express is experiencing quarter-on-quarter growth of 28% per year.

Rapid expansion increases the demands on the ACDC Express central administration, which provides each franchise with IT support and a full suite of marketing, operational, and bookkeeping functions. So when email server downtime became a frequent problem, Ricardo and his team chose G Suite to transform the way the franchise worked.

“We lost revenue when our email servers went down. When I researched Google’s SLA of 99.9% uptime and experimented with G Suite on my private Gmail account, I could see the difference this technology could create.”

Ricardo Maio, CEO, ACDC Express

“On consecutive occasions, our entire email server went down,” says Ricardo Maio, CEO at ACDC Express. “It would take more than one or two days to bring it back up. We had already highlighted software cost overhead as a potential thing to reduce, so when that happened several times within a short period, we knew it was time to make a change.”

Building a better franchise

Franchise businesses undergoing rapid expansion must respond quickly to the demands of new stores. At ACDC Express, 33 staff run the national franchise, delivering core services and support to 29 franchises across the country. Key tasks, such as updating the operations manual, were hampered by a reliance on paper forms and mail services, while email servers experienced repeat failures, which compromised communication. By implementing new, cloud-based productivity tools, ACDC Express looked to cut down on slow and expensive practises, and deliver an agile, reliable online communications platform.

To do that, ACDC Express migrated its franchise to G Suite with Opennetworks. “We lost revenue when our email servers went down,” says Ricardo. “When I researched Google’s SLA of 99.9% uptime and experimented with G Suite on my private Gmail account, I could see the difference this technology could create.”

Since moving to Gmail, ACDC Express reports that the problem of email server downtime “is no longer existent for us,” while with Google Drive, versioning problems have been resolved. Using surveys on Google Forms, ACDC Express quickly and easily collects data from stores and customers—whether they are in stores or on the road—and populates Google Sheets with the information.

“Our operations manual is a binding document, and it’s a living document that gets regularly updated. In the past, we would struggle to track which franchise had which version. With Google Drive, we can be sure that everyone is looking at the right one.”

Ricardo Maio, CEO, ACDC Express

With Google Data Studio, the managing team then consolidates that data on dashboards, creating snapshots of performance, complete with averages and simple comparisons, which make it easy to spot issues and outliers in need of attention. Individual businesses that do require help are then contacted over Google Hangouts Meet to assess what they need, part of a culture of sharing expertise, which Ricardo sees as key to the franchise mode.

“As a franchise, sharing knowledge is as important as maintaining control,” he says. “If there’s a new procedure or system that worked in one store, we can immediately update our manuals and documentation so that everyone has access to it. That’s been fantastic.”

“Our operations manual is a binding document, and it’s a living document, which gets regularly updated,” says Ricardo. “In the past, we would struggle to track which franchise had which version, and every time we had to make a change we would print out a version and send it to stores through an unreliable postal service. With Google Drive, we can be sure that everyone is looking at the right one.”

Remote training, rapid migration

Rolling out new IT tools across a franchise is often expensive, demanding extensive travel and numerous training sessions, which often repeat the same material. Instead, ACDC Express set up training on Google Hangouts that staff could drop into at their convenience, creating a cost-effective training schedule, which meant individual stores could plan their own learning process.

“When we moved to G Suite, we did it all at once, with every employee changing at the same time. We took a band-aid approach, switching to the new tools as rapidly as possible. After six months of training, there have been no reported problems with G Suite at all.”

Ricardo Maio, CEO, ACDC Express

“The whole benefit of franchising is that you can learn from your peers,” says Ricardo. “When we moved to G Suite, we did it all at once, with every employee changing at the same time. We took a band-aid approach, switching to the new tools as rapidly as possible. After six months of training, there have been no reported problems with G Suite at all.”

More mobile, more reliable

Today, ACDC Express operates 240 Google accounts, and information from the franchises’ marketing systems, research, operations, and accounting is fed back automatically to Google Sheets and Google Dashboard at the headquarters in Edenvale, Gauteng. By Ricardo’s estimation, the administrative team is now so effective with G Suite tools, it can achieve twice as much as it could without them.

Now, ACDC Express is looking to use Google Chromebooks in a new web-based point-of-sale system, and considering moving its ERP onto Google Cloud Platform for greater stability, in another project with Opennetworks.

“We’ve developed an in-house point of sale system that’s web-based and can use a functional touchscreen,” adds Ricardo. “We’re looking at rolling that out with Google Chromebooks. We really like how straightforward and simple the Google Chrome devices are, and because we’ve taken a lot of infrastructure into the cloud, we no longer actually need physical machines on our counters. We can work anywhere. That’s something that applies from our head office right down to our smallest franchise store.”

Blog

Hybrid Work with Google Workspace: What Customers can Expect

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After the announcement of Google's vision of hybrid workplace in June, Google Workspace brings forth ways it can help customers' organizations transform experiences in the emerging hybrid world with tools and best-practices!

In June, we shared our vision for navigating the future of hybrid work with a single connected experience in Google Workspace. Now, as many of our customers begin to embark on their own hybrid journeys, I wanted to share how we’re helping them bridge the gaps in this new way of working.

A dedicated place for team collaboration: Spaces are now live

Spaces are the central place for team collaboration in Workspace and starting today, Spaces are live for all users. Spaces are unique in that they are tightly integrated with Google Workspace tools like Calendar, Drive, Docs, Sheets, Slides, Meet, and Tasks, providing a better way for people to engage in topic-based discussions, share knowledge and ideas, move projects forward and build communities and team culture.

We hear from our customers that they’re continuing to work across a broad range of locations and working hours, and that Spaces can be a central hub for collaboration, both in real time and asynchronously. Instead of starting an email chain or scheduling a video meeting, teams can come together directly in a Space to move projects and topics along, whether it’s a team of 10 for “2022 Roadmap Planning” or a team of 1,000 for the “Company-wide All-Hands.”

With Spaces, teams can share ideas, collaborate on documents, and manage tasks from a single place. Because all their work is preserved for future reference, team members can easily jump in and contribute at a time that works best for them, seeing a full history of the conversations, context, and content along the way. Using Spaces has already helped my own team, which is spread across time zones and varied in its working styles. It’s been helpful to rely on Spaces to retain and structure foundational knowledge, whether it’s for onboarding a new teammate or preserving context when someone moves to a new role.

We’re just getting started with Spaces and I’m excited to share a little more about where we’ll take it next. 

In the coming months, our users will see: 

  • Streamlined navigation: A flexible user interface helps users easily access their inbox, chats, Spaces and meetings—all from a single location—so they can stay on top of everything that’s important.
  • Discoverable Spaces: Spaces and their content can be made discoverable to all members of an organization, so other people can find and join the conversation. Administrators can also set discoverability as the default for their organization.
  • Enhanced search: Allows users to easily find content from within and across Spaces, or even discover new Spaces to join. “Search everything” in Spaces opens up powerful new collaboration possibilities and makes it easier to access the team’s collective knowledge base.
  • In-line topic threading: The ability to reply to any message within a Space fuels deeper discussions and collaboration across teams and organizations.
  • Robust security & admin features: Tools for content moderation, managing Spaces, and establishing the right rules for healthy communication across domains and companies.
1 In-line topic threading in spaces fuels deeper discussions.jpg
In-line topic threading in Spaces fuels deeper discussions

Making meetings more hybrid friendly

Spaces will play an important role in laying the groundwork for meetings and, in some cases, reduce the number of meetings a team needs to gain alignment. Having a dedicated space for asynchronous collaboration, with access to all the right content and context, will help teams be more deliberate about scheduling meetings. This is top of mind for us and many of our customers given the rise in meeting fatigue over the last 18 months. But when having a meeting genuinely feels worthwhile, the experience of transitioning into (and out of) it from different collaboration touchpoints should be seamless. 

Over the past few months, in collaboration with many customers and across teams within Google, we developed a handbook for navigating hybrid work that includes best-practice blueprints for the five most common hybrid meeting types. Because meetings are a foundational piece of hybrid work, our goal is to make them as productive, immersive and inclusive as possible. 

Scheduling meetings that work across the entire team

With hybrid work, many teams—my own included—have locations and working hours that can change daily. When many of us were together in the office, we might have tended to schedule meetings at a time that favored the “in-office majority,” but now it’s especially important to schedule meetings that scale across the entire distributed team. 

Now, beyond indicating their virtual or physical presence when accepting meeting invites, team members can set their location for each work day in Calendar. When combined, these capabilities allow meeting organizers and on-site support teams to plan for the right mix of in-person and virtual attendance. They can also provide greater visibility and help set expectations across hybrid teams.

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Working location in Google Calendar helps set expectations with co-workers

Making meetings more spontaneous

Remember when you’d casually bump into a colleague in the office hallway or a break room and start a conversation that sparked new ideas? That’s perhaps the thing I’m looking forward to most as more of my team plan their part-time return to the office. These casual encounters were always a great way to build relationships and learn about topics that might not come up in structured meetings. To help enable these spontaneous connections when teammates aren’t in the office together, we’re bringing Google Meet calling to Workspace.


Google Meet calling is a seamless experience of initiating a video or audio call between one or more participants, complementing more structured, scheduled video meetings. Our intention is to bring Meet calling to all the natural endpoints in Workspace where you’d initiate an ad-hoc call including chats, people cards, and Spaces, but this will come first to one-to-one chats within the Gmail mobile app. Soon I’ll be able to call members of my team directly from a one-to-one chat. This will ring their device running the Gmail mobile app and send a call chip to our chat on their laptop, so they can easily answer from any device. It’s not quite the same as a spontaneous hallway conversation, but it might be the next best thing in a hybrid setting.

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Google Meet calling from 1:1 chats in the Gmail mobile app easily connects co-workers

Ensuring collaboration equity in hybrid meetings

How do we ensure that hybrid meetings aren’t two meetings in one, divided between those in-person and those who are remote? Effective hybrid meetings need a unified experience so that the people sitting together in the same room can interact with their remote colleagues seamlessly, without it ever feeling like there are two parallel conversations.

We designed Companion mode in Google Meet to specifically meet this challenge and we’ll start rolling it out to customers in November. With Companion mode I can host or join a meeting from within a conference room using my laptop while leveraging the in-room audio and video—and it all happens without any awkward audio feedback. This functionality lets me share content or see presentations up close on my own device, access the meeting chat and whiteboard, initiate and vote on polls, or post a question in Q&A, just as I would from home. And to ensure that users have greater choice over how they participate in meetings, live-translated captions will be available in Meet and through Companion mode by the end of the year. We’re currently working on translating meetings in English to French, German, Spanish and Portuguese, with many more languages coming in the future.

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Companion mode let’s in-room attendees host, present and fully participate in meetings

Expanding choice and flexibility for meeting hardware

While Companion mode keeps people in the room seamlessly connected to their remote colleagues, meeting hardware plays a crucial role in making hybrid meetings feel more immersive and human, with the ability for everyone to be clearly seen and heard. To provide more flexibility and choice on this foundation of how we come together in a hybrid work world, we’re announcing an expanded Google Meet hardware portfolio and interoperability with other conference room solutions.

First, we’re announcing two new all-in-one video conferencing devices to complement our Series One Room Kits. The Series One Desk 27 is an all-in-one 27” device that’s perfect for small shared spaces or your desktop, either in the office or at home. Series One Board 65 is an all-in-one 65” 4K device that can be paired with an optional stand for ultimate configuration flexibility—turning any room or space into a video collaboration hub in minutes. 

Both devices feature collaboration capabilities with the Jamboard app built right in, and each can be used as an external display. While optimized for Google Meet, USB-C connection from your laptop gives you the flexibility to use the meeting app of your choice while leveraging the high-fidelity audio and high-definition video on Series One Desk 27 and Board 65. You can learn more about these devices developed in partnership with Avocor through our on-demand webinar starting at 9 AM PT today.
https://www.youtube.com/embed/BR81EAce5BQ?enablejsapi=1&

We’re also proud to announce new third-party devices coming to the Google Meet hardware ecosystem. Google has certified the Logitech Rally Bar Mini and Rally Bar for Google Meet, which provide complete room solutions for small and mid-sized rooms. You can learn more about these Google Meet-certified products in Logitech’s September 21 webinar. Additionally, the Rayz Rally Pro is a new mobile device speaker dock by Appcessori that will automatically launch Google Meet for video meetings and provide an improved audio experience from your mobile device.

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New third-party devices certified for Google Meet

Certified Google Meet hardware ensures high-quality video and audio in meetings and is easy to deploy and manage. You can view our full Google Meet device portfolio and purchase directly from approved resellers by visiting the Google Meet Hardware website

While Google Meet customers enjoy a full-featured experience on Meet hardware, we realize they sometimes need to connect with people outside of their video calling network. To enable this, organizations can use Pexip for Google Meet to seamlessly join Meet meetings from the widest range of third-party video conferencing solutions. Today, we’re also announcing support for bidirectional interoperability with devices from Webex by Cisco and Google Meet hardware. Soon you’ll be able to launch a Google Meet meeting on Webex hardware and a Webex meeting on Google Meet hardware. Calling interoperability between Meet and Webex is supported on Series One Board 65, Series One Desk 27, and the rest of the Google Meet hardware portfolio, as well as Webex Room Series, Room Kit Series, Desk Series and Board Series. We expect general availability later this year. You can find more details here. We plan to give Meet users even broader calling interoperability with support for other conferencing services in the near future. 

Navigating hybrid work is a journey

We’re thrilled to bring these new Google Workspace experiences and devices to our customers, but we also realize that navigating hybrid work will be a journey of learning and adaptation for every organization. Two resources we recently developed can help along the way:

Bridging the gaps in the emerging hybrid work world will necessarily be a combination of technology, workplace culture, and reimagining the use of physical spaces. But developing a “hybrid-first” mindset starts with the tools people use every day to connect, create, and collaborate, and Google Workspace will continue to play a crucial role in that evolution.

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