Quick Recap on Google Cloud: Latest News, Launches, Updates, Events and More

12900
Of your peers have already read this article.
2:00 Minutes
The most insightful time you'll spend today!
Want to know the latest from Google Cloud? Find it here in one handy location. Check back regularly for our newest updates, announcements, resources, events, learning opportunities, and more.
Tip: Not sure where to find what you’re looking for on the Google Cloud blog? Start here: Google Cloud blog 101: Full list of topics, links, and resources.
Week of May 24-May 28 2021
- Google Cloud for financial services: driving your transformation cloud journey–As we welcome the industry to our Financial Services Summit, we’re sharing more on how Google Cloud accelerates a financial organization’s digital transformation through app and infrastructure modernization, data democratization, people connections, and trusted transactions. Read more or watch the summit on demand.
- Introducing Datashare solution for financial services–We announced the general availability of Datashare for financial services, a new Google Cloud solution that brings together the entire capital markets ecosystem—data publishers and data consumers—to exchange market data securely and easily. Read more.
- Announcing Datastream in Preview–Datastream, a serverless change data capture (CDC) and replication service, allows enterprises to synchronize data across heterogeneous databases, storage systems, and applications reliably and with minimal latency to support real-time analytics, database replication, and event-driven architectures. Read more.
- Introducing Dataplex: An intelligent data fabric for analytics at scale–Dataplex provides a way to centrally manage, monitor, and govern your data across data lakes, data warehouses and data marts, and make this data securely accessible to a variety of analytics and data science tools. Read more.
- Announcing Dataflow Prime–Available in Preview in Q3 2021, Dataflow Prime is a new platform based on a serverless, no-ops, auto-tuning architecture built to bring unparalleled resource utilization and radical operational simplicity to big data processing. Dataflow Prime builds on Dataflow and brings new user benefits with innovations in resource utilization and distributed diagnostics. The new capabilities in Dataflow significantly reduce the time spent on infrastructure sizing and tuning tasks, as well as time spent diagnosing data freshness problems. Read more.
- Secure and scalable sharing for data and analytics with Analytics Hub–With Analytics Hub, available in Preview in Q3, organizations get a rich data ecosystem by publishing and subscribing to analytics-ready datasets; control and monitoring over how their data is being used; a self-service way to access valuable and trusted data assets; and an easy way to monetize their data assets without the overhead of building and managing the infrastructure. Read more.
- Cloud Spanner trims entry cost by 90%–Coming soon to Preview, granular instance sizing in Spanner lets organizations run workloads at as low as 1/10th the cost of regular instances, equating to approximately $65/month. Read more.
- Cloud Bigtable lifts SLA and adds new security features for regulated industries–Bigtable instances with a multi-cluster routing policy across 3 or more regions are now covered by a 99.999% monthly uptime percentage under the new SLA. In addition, new Data Access audit logs can help determine whether sensitive customer information has been accessed in the event of a security incident, and if so, when, and by whom. Read more.
- Build a no-code journaling app–In honor of Mental Health Awareness Month, Google Cloud’s no-code application development platform, AppSheet, demonstrates how you can build a journaling app complete with titles, time stamps, mood entries, and more. Learn how with this blog and video here.
- New features in Security Command Center—On May 24th, Security Command Center Premium launched the general availability of granular access controls at project- and folder-level and Center for Internet Security (CIS) 1.1 benchmarks for Google Cloud Platform Foundation. These new capabilities enable organizations to improve their security posture and efficiently manage risk for their Google Cloud environment. Learn more.
- Simplified API operations with AI–Google Cloud’s API management platform Apigee applies Google’s industry leading ML and AI to your API metadata. Understand how it works with anomaly detection here.
- This week: Data Cloud and Financial Services Summits–Our Google Cloud Summit series begins this week with the Data Cloud Summit on Wednesday May 26 (Global). At this half-day event, you’ll learn how leading companies like PayPal, Workday, Equifax, and many others are driving competitive differentiation using Google Cloud technologies to build their data clouds and transform data into value that drives innovation. The following day, Thursday May 27 (Global & EMEA) at the Financial Services Summit, discover how Google Cloud is helping financial institutions such as PayPal, Global Payments, HSBC, Credit Suisse, AXA Switzerland and more unlock new possibilities and accelerate business through innovation. Read more and explore the entire summit series.
- Announcing the Google for Games Developer Summit 2021 on July 12th-13th–With a surge of new gamers and an increase in time spent playing games in the last year, it’s more important than ever for game developers to delight and engage players. To help developers with this opportunity, the games teams at Google are back to announce the return of the Google for Games Developer Summit 2021 on July 12th-13th. Hear from experts across Google about new game solutions they’re building to make it easier for you to continue creating great games, connecting with players and scaling your business. Registration is free and open to all game developers. Register for the free online event at g.co/gamedevsummit to get more details in the coming weeks. We can’t wait to share our latest innovations with the developer community. Learn more.
5568
Of your peers have already watched this video.
1:30 Minutes
The most insightful time you'll spend today!
A Quick Guide to Cloud Monitoring
Cloud Monitoring is a tool that allows you to gain visibility into the performance, availability, and health of your applications and infrastructure. In this video, we show you what Cloud Monitoring is and how you can use it to custom define service-level objectives (SLOs), monitor application metrics, and the overall health of your applications infrastructure. Watch to learn how you can use Cloud Monitoring!
6445
Of your peers have already watched this video.
1:30 Minutes
The most insightful time you'll spend today!
Value Realization with Google Cloud for Retail SAP Data
Retail engagements have changed drastically over the last few years, and by the virtue of COVID-19 pandemic, retail data and customers’ expectations plummeted. To drive value and transformation across the entire value-chain retailers can make most of Google Cloud’s secure, reliable IaaS by migrating their SAP systems and taking advantage of integrations, insights and innovations. In times of change retail companies can gain maximum visibility of SAP data unlocking Google Cloud’s infrastructure modernization and Big Data and analytics capabilities. Watch the video to understand how Google Cloud and SAP partnership is a golden handshake for retail businesses’ future.
NVIDIA CloudXR Streaming from Cloud to Transform Gaming and Enterprise AR/VR Experience

3291
Of your peers have already read this article.
3:00 Minutes
The most insightful time you'll spend today!
The Opportunity for Streamed AR/VR Content
What if you could get a high quality AR/VR experience without a dedicated physical computer—or even without a physical tether?
In the past, interacting with VR required a dedicated, high-end workstation and, depending on the headset, wall-mounted sensors and a dedicated physical space. Complex tasks in VR can push the limits of sensor reach, cable-length, and spatial boundaries, entangling the artist and restricting their movement. This solution was not scalable beyond a handful of advanced use cases.
Recently, tetherless VR headsets from manufacturers such as HTC and Oculus have emerged that free the user from these odious restrictions, enabling a new freedom to experience VR and AR from just about anywhere. The enhanced portability and reduced cost has led to substantially increased adoption among consumers and opened up many new exploratory use cases in enterprise.
However, while these headsets are more accessible and portable, a tradeoff in compute power was required in order to achieve these goals. The limited on-device compute power of this new generation of Head Mounted Displays (HMDs) is acceptable for many consumer applications such as casual gaming. However, advanced enterprise workloads with heavy graphics, compute, or memory requirements can be difficult or even impossible to run on these lightweight devices.
By combining NVIDIA CloudXR with their powerful GPUs running NVIDIA RTX Virtual Workstations (vWS) in Google Cloud data centers, you can experience high-fidelity VR and AR applications from just about anywhere with a good internet connection. The heavy computations are performed in the cloud on a GPU-attached VM and the content streams to any CloudXR compatible headset.
The combination of Google Cloud’s private fiber optic network — the same network we built for global delivery of YouTube content — and CloudXR’s QoS technologies provides the user with the highest possible quality of service. In fact, the streaming experience is comparable to that of a headset tethered to a powerful physical workstation, but without the friction of hardware and cables.
This combination of power and portability sets the stage to unlock the potential of high-quality gaming and enterprise AR/VR experiences anywhere on Earth.
Case Study: Creating a Masterpiece
Digital character creation is a core skill for many 3D artists today. One of the preferred methods of 3D character creation is digital sculpting, which lets artists create both hard-surface and organic shapes with high levels of accuracy and control.
Sculpting is one of the many tasks in the character designer’s skillset. Artists must also master the texturing, rigging, and posing of characters as part of the digital character creation pipeline.
Mastering all these tasks can be challenging, and often, the technology gets in the way; working in multiple applications requires switching contexts and workflows, breaking the artist’s creative flow. The traditional user experience can also be unintuitive, forcing the creator to translate what they want to do with their hands and head into mouse movement and keyboard presses.
Masterpiece Studio Pro revolutionizes this character creation workflow by giving artists the first fully immersive 3D creation pipeline. Artists work in VR, giving them a far more intuitive and seamless way to work which combines the best of the digital and physical worlds.
In Masterpiece Studio Pro, the artist can work on the character or object at any scale, using familiar tools and hand gestures to sculpt a model, much as they would a real clay figure. Performing other tasks such as skeleton creation is simple, allowing the artist to work directly with the limbs of a character to place and adjust the joints.
Bringing It All Together
NVIDIA CloudXR streaming from the cloud provides tremendous opportunities for new creative use cases within gaming and across the enterprise. This solution joins Virtual Studio for Gaming as the latest in our series to help developers build better games.
The Masterpiece Studio use case is a powerful demonstration of new modalities for content creation and collaboration. To try CloudXR with NVIDIA RTX vWS on Google Cloud for yourself, see this tutorial. Masterpiece Studio Pro also offers extensive learning materials and a free trial.
11219
Of your peers have already watched this video.
1:30 Minutes
The most insightful time you'll spend today!
Indian Retailer Figures Optimizes Hyperlocal Delivery to Increase Customer Experience
Anyone who follows the Indian e-commerce scene knows that one of the largest challenges these companies face is hyperlocal delivery.
That was a problem facing Wellness Forever, a retail chain of pharmacies with 150-plus stores across India.
“Exactly a year ago, we started our journey of hyperlocal deliveries. This optimization was a big time challenge for us to understand how to optimize this,” Palani Subbiah, CTO, Wellness Forever.
The problem in front of Wellness Forever was to identify which customer could can be sold from which store, so that a delivery could be made within 90 minutes.
“We handle a large amount of customer data and we wanted to use insights to help and improve the customer satisfaction index,” says Subbiah.
To do that Wellness Forever leveraged Google Big Query to run massive amount of data to come up with the operational insights. They also used Firebase and Google Maps.
“By 2021, we are going to have about 450 stores. Those stores are going to be not only a physical store, which is a digital store.
12011
Of your peers have already watched this video.
3:26 Minutes
The most insightful time you'll spend today!
How L&T Financial Services Processes 95% of Motorcycle Loans in Less Than Two Minutes
L&T Financial Services is one of the largest lenders in India. India’s demonetization policy in recent years has led to a shift from cash transactions to digital payments. In 2016, the government withdrew 500 and 1000 rupee notes from circulation and encouraged a heavily cash-based population to deposit their canceled notes in banks. Financial institutions needed to pivot to a new way of doing business to stay competitive. L&T Financial Services modernized its IT infrastructure to keep up with changes and capture digital opportunities.
“Working capital is crucial to stimulate growth in rural communities. Our role as a lender is to provide access to funds. We don’t want to burden borrowers with the complexities of getting a loan. Towards this end, digitization is an important step,” says Dinanath Dubhashi, Managing Director and CEO at L&T Financial Services. “Google Cloud helps us streamline service delivery and identify the right customers. By offering the fastest processing time in the industry, we want to be the go-to lender for all customers.”
L&T Financial Services considered multiple cloud providers before choosing Google Cloud. According to Dinanath, Google Cloud understands both the need for businesses to move fast and the need for IT to modernize at different speeds. “We weren’t forced to abandon existing IT systems and migrate lock, stock, and barrel to Google Cloud on day one.”
L&T Financial Services engaged Google Cloud Professional Services to guide its digital transformation journey. The smooth migration from proof of concept to full-scale deployment on Google Cloud took a matter of months.
“Collaboration: a small idea with big opportunities. G Suite helps us connect remote branches with the head office, easily access shared files to submit and track approvals, and conduct face-to-face discussions to accelerate approval processes.”
—Dinanath Dubhashi, MD and CEO, L&T Financial Services
Digitizing the workforce with G Suite
The move to the cloud at L&T Financial Services started in 2017 when the company introduced G Suite to its 14,500 employees. The legacy email system was cumbersome to use, especially for frontline staff who need email access while they are on the road. Using Gmail, employees can connect with customers and co-workers from anywhere, on any device. Employees save time by scheduling meetings with Calendar, collaborating on Docs, and conducting video calls using Hangouts Meet.
Converting data into credit insights using BigQuery
Taking data intelligence one step further, L&T Financial Services adopts a responsible lending approach by applying algorithm-based data analytics to improve credit standards. Beyond traditional data such as credit score and credit payment history, the company also considers macro-economic indicators for risk audits. For example, a farmer’s ability to pay off the loan of his new tractor depends on a successful planting and harvest. So L&T Financial Services feeds long-term data into BigQuery and runs queries to predict loan defaults based on rainfall and crop yield.
More Relevant Stories for Your Company

HSBC Leverages Google Cloud to Deliver Exceptional Cx for 37 Million Customers
HSBC is the world's largest international bank that has been in existence for 150 years. HSBC is present in 70 countries, has 37 million customers and is the number one bank in trade finance or cross-border finance. HSBC is a systemically important financial institution that is heavily regulated. Rapid growth

Regulatory-induced Challenges Create Hurdles to Cloud Adoption for Financial Services Firms
The financial services industry is evolving at a rapid pace, with shifting consumer expectations, new technologies, and developing regulatory requirements. Financial services firms need the right technology to help them stay agile and prepare for the future. The cloud is a key point of leverage for firms looking to improve

CFO Watch: Easily Control Your Cloud Costs with the Google Toolkit
With businesses increasingly making the shift from on-premises to cloud, it’s more important than ever to put financial governance policies in place to control cloud costs. However, this is easier said than done as companies constantly struggle to control costs, which is evident from the fact that 35% of customer

Expanding Google Cloud Ready – Sustainability Program with 12 New Partners
We introduced the Google Cloud Ready – Sustainability designation earlier this year to showcase those partners committed to help global businesses and governments accelerate their sustainability programs. These partners build solutions that enhance the capabilities and ease the adoption of powerful Google Cloud technologies, such as Google Earth Engine and






