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Case Study

Kohl’s Leverages Google Cloud Platform for Omnichannel Retail

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When Kohl’s, an omnichannel retailer, wanted to focus on driving traffic, operational efficiency and delivering seamless omnichannel customer experiences, it turned to Google Cloud. It's a decision that worked well.

Kohl’s is an omnichannel retailer focused on driving traffic, operational efficiency and delivering seamless omnichannel customer experiences.

Ratnakar Lavu is Kohl’s Senior Executive Vice President and Chief Technology Officer. He, and Kohl’s, are at the forefront of retail technology innovation, focusing on a frictionless customer journey across digital, mobile and more than 1,150 stores.

As part of this journey to more closely unify its online and offline experiences for customers, the company was looking for supporting cloud services that would continue to drive  best-in-class data center infrastructure; the ability to manage data at a very large scale; and industry leading analytics and machine learning tools to continually understand real time data streams and help personalize experiences for their customers.

Kohl’s recognized the opportunity to take on a cloud partner to help drive the improvement of the speed and reliability of their operations, while they focused on a number of innovations to deepen customer experiences.

“At the time, I was looking for an open and scalable platform to partner with our Kohl’s technology team as we transform our business by shifting to the cloud,” says Ratnakar.

“Google has great engineering talent as well as demonstrated experience solving stability and scale in its own Ads and Search business. At Kohl’s, we need to be bold and innovative in today’s retail environment, and therefore need partners who deeply understand how to manage risk.” 

Kohl’s leveraged several capabilities of Google Cloud. For example:

  • They built applications to automate deployment, scaling and operations.
  • They used monitoring capabilities to monitor for things like response time.
  • Scalable technology provided an infrastructure to elastically scale to site traffic.
  • They ran their infrastructure across multiple regions for high availability.

In 2017 and 2018, record-setting numbers of customers visited Kohls.com during the Thanksgiving holiday weekend and the digital platform experienced high double-digit growth both years.

The capabilities provided by Google Cloud Platform (GCP) and Google’s data center infrastructure supported Kohl’s servers and systems during these key timeframes.

In addition, the Kohl’s team partnered together with Google’s core engineering team and services organization to optimize applications and make them more reliable.

Google Cloud’s Customer Reliability Engineers (CREs) worked with them in advance of their peak time frames to test the infrastructure for performance, scaling, and fault tolerance.

“Google CRE and services teams collaborated with us as we ran drills and exercises during each phase of preparation for peak time frames,” Ratnakar said. “As we continued to understand better how to scale, monitor, and support our applications in GCP and we are pleased that we worked with the CRE team as partners on monitoring services, alerting teams, and triaging work.”

Whitepaper

The Cloud-First Imperative To Accelerate Digital Transformation

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In a study of 360 business and technology decision makers and influencers from Indian enterprises, conducted by Forrester Consulting, it is revealed that public cloud adoption in India is on the rise with 2 in 3 organizations planning to increase their cloud spending by 5% or more in the next 12 months.

According to the study, public cloud platforms help organizations to:

  • Enable digital customer experience
  • Improve digital operational excellence
  • Power digital ecosystem expansion
  • Accelerate digital innovation

Download this infographic to understand why Indian companies are adopting a cloud-first approach to accelerate digital transformation.

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Microservices: An Application Architecture Optimized for the Cloud

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The need for agility and flexibility in the face of accelerating innovation and disruptions from competitors is the primary driver for cloud adoption across businesses both big and small. However, simply moving and shifting legacy system to the cloud does not sufficiently meet enterprise needs.

The systems and applications running in production environment that are built with a monolithic architecture are often not the best fit for complex cloud­-based systems and are holding the companies back from realizing their goals.

What is needed is a cloud-native approach with microservices that helps in migrating a working monolithic system and transform it for the cloud world to derive the true business benefits that organizations truly desire.

Download this whitepaper and understand why a different architecture is needed to maximize the cloud investments and how this new architecture is better suited for the cloud.

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Google Cloud’s Autism Career Program to Nurture Neurodiverse Talent

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About 2% of the population has autism and these findings could be confounding as many individuals go undiagnosed. Of the diagnosed individuals, only 29 per cent have stable employment. To close this gap, Google Cloud introduces Autism Career Program.

My passion for neurodiversity began 10 years ago, when I became involved with Els for Autism, an organization that works with children and adults who have autism, as well as their families. At the time, I had a friend who was struggling to find resources for his son with autism. The foundation promotes acceptance and inclusion for people on the spectrum, helping them live independently and find jobs that harness their talents and skills. The organization’s focus on autism in the workplace resonated deeply with me, due to the rich experiences I had working with individuals with autism over the course of my career.

Approximately two percent of the population has autism, but it’s estimated this number is actually quite low as many individuals go undiagnosed. Of those that have been diagnosed, only 29% have had any sort of paid work in their lives. Personally, I find this tragic, because individuals with autism can be highly-functioning and contributing professionals in any organization. Too often, though, the interview process can pose challenges due to unconscious bias from a hiring manager or interviewer, for example, if the candidate doesn’t look an interviewer in the eyes or asks for additional time to complete a test. This bias often unintentionally marginalizes great candidates and means businesses miss out on valuable talent who can contribute and enrich the workplace. 

Introducing Google Cloud’s Autism Career Program 

It is in that spirit that I am excited to announce the launch of Google Cloud’s Autism Career Program, designed to hire and support more talented people with autism in the rapidly growing cloud industry.

We are working with experts from the Stanford Neurodiversity Project (part of the Stanford University School of Medicine), which provides consultation services to employers to advise on opportunities and success metrics for neurodiverse individuals in the workplace.

One key pillar of our program is to train up to 500 Google Cloud managers and others who are involved in hiring processes. Our goal is to empower these Googlers to work effectively and empathetically with autistic candidates and ensure Google’s onboarding processes are accessible and equitable. Stanford will also provide coaching to applicants, as well as ongoing support for them, their teammates and managers once they join the Google Cloud team.

We’re taking this approach to break down the barriers that candidates with autism most often face. In addition to bias, there may be challenges with how interviews are structured or conducted without the right tools. For these reasons, we will offer candidates in this program reasonable accommodations like extended interview time, providing questions in advance, or conducting the interview in writing in a Google Doc rather than verbally on a call. These accommodations don’t give those candidates an unfair advantage. It’s just the opposite: They remove an unfair disadvantage so candidates have a fair and equitable chance to compete for the job.

This program is just one example of Google Cloud’s commitment to inclusion, and it is an important step forward to building a more representative team and creating value for customers and stakeholders.

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Case Study

How Carrefour is Building the Future of Retail on Google Cloud

Multinational retailer Carrefour was facing the challenge of meeting increasing customer expectations and realized that it needed to innovate faster. That’s when the company decided to move its SAP workloads to Gooogle Cloud.

As a result, Carrefour transformed over 1,000 stores and redesigned its back office management with SAP on Google Cloud. Not just that, it also realized the added benefits of flexibility, agility, and disaster recovery.

Watch this video as Carrefour executives explain why they decided to move SAP to Google Cloud and the benefits the company derived.

Case Study

Cloud Computing at Sea: Google Public Sector Boosts U.S. Navy Collaboration

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Google Public Sector is helping the U.S. Navy better collaborate through the use of cloud technology. In this blog, we'll explore how Google is assisting the Navy in improving communication and cooperation among its personnel.

With a global, always-on workforce, the U.S. Navy requires secure collaboration between teams across countries and time zones. This is especially relevant for the 50,000 U.S. Navy sailors deployed aboard approximately 100 ships at any given time, who need to connect with personnel at regional shipyards for everything from routine maintenance, to more serious ship repairs.

Google Public Sector directly assists Naval Sea Systems Command (NAVSEA), the largest of the U.S. Navy’s five “systems commands,” by providing support to the U.S. Naval Ship Repair Facility and Japan Regional Maintenance Center (SRF-JRMC) in Yokosuka and Sasebo, Japan. NAVSEA is using Google Workspace, which harnesses Google’s threat protection and zero trust capabilities, to enable effective, secure, and compliant collaboration between the SRF-JRMC and Navy stakeholders around the world.

The workforce in the SRF-JRMC facility had two unique challenges. The first was around ineffective collaboration and communication channels. Before deploying Google Workspace, a Navy officer in Japan would need to be on-base to communicate over a secure connection, and calls were typically late at night given the time difference. This challenge was even further magnified when the COVID-19 pandemic hit, further restricting staff mobility.

The second challenge was a language barrier. With more than 3,000 Japanese Master Labor Contract (MLC) employees providing critical support to SRF-JRMC’s shipyard, Navy leadership needed an easier way to communicate with their Japanese-speaking counterparts. Breaking down this barrier would ensure work could be completed faster and more effectively, facilitating a more collaborative environment.

Enabling secure collaboration

The Navy partnered with Google Public Sector to enable Google Workspace for SRF-JRMC. Today, Google Workspace assists the Navy’s shipyards by enabling Google Voice for secure voice over Internet Protocol (VoIP) calling options, so personnel can join calls and sessions on-site or at-home to communicate securely and reliably across continents. In addition, early access to solutions like English to Japanese translated captions in Google Meet help break down the language barrier by providing instant translation during meetings. The platform also saves the U.S. Navy thousands of dollars a month in phone bills by providing country-specific dial-in numbers for interviews.

Moreover, Google Workspace tools like Google Drive and Docs also help to simplify human resource workflows by streamlining the hiring for onboarding local Japanese employees for the shipyard. Having a shared Google Drive eliminates the need to send multiple files back and forth among the NAVSEA team, allowing them to minimize on-premises storage space. In addition, Google Docs enables Navy employees to communicate and collaborate with each other and with potential candidates securely, and across any device.

“As the largest overseas ship repair facility of the U.S. Navy, operational readiness and continuity of operations is our top priority,” said Peter Guo, chief information officer at SRF-JRMC. “Cloud collaboration capabilities provide us seamless and secure connectivity across continents and break down language barriers with our colleagues across the globe. We’ve improved our ability to operate anytime, and anywhere and have increased our ability to securely communicate and coordinate especially during network outages and natural disasters.”

Providing pandemic assistance

Google for Government’s Workspace solutions also became useful to the SRF-JRMC during the pandemic, providing valuable communication and collaboration tools during a time of uncertainty. In addition to deploying Google Workspace, SRF-JRMC’s IT department created a COVID-19 Pandemic Dashboard, a Google-based site that consolidated Japanese and international open-source data on COVID-19 outbreaks and provided updated guidance. The Dashboard was built in less than two hours, using Looker Studio, and it leveraged an automated data collection process to track local hospitalization numbers. Before building the site, it took the NAVSEA team hours to compile this information; now, the team can access this information in real-time.

“This Dashboard drastically reduced redundant weekly meetings centered on COVID-19 updates, and saved more than 10 hours per week manually gathering data and presenting it via slide decks,” said Guo. “Additionally, this capability enabled our leadership to make real-time, data-driven decisions and put necessary risk mitigations in place. It empowered supervisors across the shipyard to reference this website at any time and put additional health measures in place to minimize the transmission of COVID-19. Every minute counts at our two shipyards in Japan, so this made a tremendous impact on our operational efficiency and ensured the safety of our sailors.”

Delivering the best possible tools means making life better and work more fulfilling for millions of people, inside and outside of government. To help government agencies maintain access to communications and collaboration tools that they need during and after an incident to keep work going, we are also offering workshops for federal, state and local governments. Learn more about Google for Government solutions for the Department of Defense, and Google Workspace for Government.

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